JP2002183600A - Advertisement distribution system, advertisement distribution method and storage medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement distribution system for distributing advertisement page data with a user's attribute taken into consideration, to a cellular phone to display it, before the distribution of homepage data during network connection, and provide an advertisement distribution method and a storage medium stored with the control program. SOLUTION: This advertisement distribution system is composed of a data distribution server for receiving a connection request from the cellular phone and distributing homepage data to the cellular phone, and the cellular phone receiving and displaying the homepage data distributed, in response to the connection request transmitted to the data distribution server. The data distribution server comprises an advertisement storage means for storing advertisement page data, and an advertisement distribution means for distributing the advertisement page data stored in the advertisement storage means, before the distribution of the home page data following the receiving of the connection request transmitted from the cellular phone.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to an advertisement distribution system, an advertisement distribution method, and a storage medium for distributing homepage data via a communication network.

[0002]

2. Description of the Related Art In recent years, mobile phones that can use various information communication services such as transmission and reception of e-mails and browsing of homepages as well as voice calls have been rapidly spreading. The homepage browsing service distributes homepage data for receiving a mobile phone, including text data and image data, from a server to the mobile phone via various data communication networks in response to a connection request from the mobile phone. This is realized by displaying homepage data via browsing software incorporated in the Web browser.

[0003] In the provided homepage data, an area for displaying advertisement data in a banner format is provided in advance, and when the advertisement data displayed in the area is selected, the advertisement page data of the advertiser is automatically received and displayed. Some make it work. If a WEB site including such advertising data is set as a portal site displayed when connecting to a network, an advertiser can obtain a higher advertising effect.

[0004]

However, in the conventional advertisement distribution system, an advertisement is provided in a partial area in homepage data corresponding to a URL specified by a mobile phone user (hereinafter, simply referred to as “user”). Due to the configuration for displaying data, homepage data related to the advertisement cannot be displayed on a full page unless the user actively accesses the advertisement data. For this reason, the user sometimes misses or overlooks the advertisement data, and a high advertising effect is not necessarily obtained for the advertiser.

[0005] Further, the above-described advertisement distribution system is configured to display the same advertisement data on an unspecified number of mobile phones accessing a homepage. For this reason,
Users only browse the uniform and one-sided advertisement contents transmitted from the sponsors, and it is difficult for advertisers to distribute advertisement data suitable for individual users' hobbies and preferences.

In view of the above circumstances, it is an object of the present invention to provide an advertisement distribution system and an advertisement distribution system for distributing and displaying advertisement page data in consideration of user attributes to a mobile phone before distribution of homepage data in a network connection state. It is an object of the present invention to provide a method and a storage medium storing the control program.

[0007]

The present invention has the following features to solve the above-mentioned problems. In the description of the following means, a configuration corresponding to the embodiment is exemplified by parentheses. Further, the reference numerals correspond to those in the reference drawings described later.

The invention described in claim 1 (for example, the advertisement distribution system 100 in FIG. 1) receives a connection request from a mobile phone (for example, the mobile phone 71 in FIG. 1) and distributes homepage data to the mobile phone. In an advertisement distribution system including a data distribution server and a mobile phone that receives and displays homepage data distributed in response to a connection request transmitted to the data distribution server, the data distribution server (for example, FIG. The WEB server 41) stores advertisement page data (for example, the page data storage area 471 in FIG. 1) and stores a connection request (HTTP request) transmitted from the mobile phone. Advertisement distribution means for distributing the advertisement page data stored in the advertisement storage means to the mobile phone before distributing the homepage data. It is characterized by

According to a fifth aspect of the present invention, there is provided an advertisement distribution method for distributing homepage data to a mobile phone,
With the reception of the connection request transmitted from the mobile phone,
An advertisement distribution step of distributing advertisement page data to the mobile phone before distributing the homepage data is characterized.

According to a sixth aspect of the present invention, there is provided a storage medium storing a computer-executable program for distributing homepage data to a mobile phone, wherein the storage medium receives a connection request transmitted from the mobile phone. Before the delivery of the homepage data, a program including a program code for delivering the advertisement page data to the mobile phone is stored.

[0011] The timing at which the advertisement distribution means, which is a component of the invention according to claim 1, or 5 or 6, distributes the advertisement page data to the mobile phone is not limited to the timing before the first home page data distribution. Absent. That is,
It is of course possible to distribute the advertisement page data before distributing not only the homepage data distributed first after the connection to the data distribution server but also the homepage data distributed the second and subsequent times. In addition, the number of times of distribution is not limited to one, and is arbitrary.

According to the first, fifth, or sixth aspect of the present invention, the advertisement page data is distributed to the mobile phone in the network connection state without the necessity of newly providing special software and equipment to the mobile phone. Can be displayed. For this reason, the mobile phone user can reliably view the displayed advertisement page data,
It is possible to provide an effective advertisement distribution service for advertisers.

According to a second aspect of the present invention, in the first aspect of the present invention, the mobile phone (for example, the mobile phone 71 in FIGS. 1 and 4) requires a user of the mobile phone before receiving the advertisement page data. A user information transmitting unit that transmits information to the data distribution server, wherein the data distribution server (for example, the WEB server 41 in FIG. 1) is configured to perform, based on the user information transmitted by the user information transmitting unit,
An advertisement selection unit for selecting advertisement page data stored in the advertisement storage unit, wherein the advertisement distribution unit, upon receiving a connection request transmitted from the mobile phone, before distributing the homepage data, The advertisement page data selected by the advertisement selection means is distributed to the mobile phone.

According to the second aspect of the present invention, the mobile phone includes a user information transmission unit, and the data distribution server includes the advertisement storage unit and the advertisement distribution unit. Therefore, by having a function of selecting advertisement page data based on user information transmitted from the mobile phone, it is possible to select and distribute advertisement page data suitable for each user's hobbies and preferences. For this reason, the advertising effect can be improved as compared with the conventional case where the homepage data of the same advertising content is transmitted to an unspecified number of users. For example, if the product information provided by the sponsor is applied as the advertisement page data, more effective information provision becomes possible, for example, by selecting consumers that meet the demand for the product and distributing the product information. As a result, it can contribute to the improvement of product recognition and sales.

According to a third aspect of the present invention, in the first or second aspect, for example, the advertisement distribution means distributes an electronic mail associated with the advertisement page data.

Therefore, by having a function of delivering an e-mail associated with the advertisement page data, it is possible to reliably notify the mobile phone user that the advertisement page data has been transmitted.

According to a fourth aspect of the present invention, in the first aspect of the present invention, the data distribution server (for example, the remote access server 11 in FIG. 1) receives the connection request transmitted from the mobile phone. Data changing means for changing an IP datagram (IP packet) generated based on the connection request to an IP datagram instructing transmission of advertisement page data corresponding to the mobile phone; Advertisement data determining means for determining advertisement page data to be transmitted to the mobile phone based on the obtained IP datagram.

According to the invention described in claim 4, the data distribution server includes the data change unit and the advertisement data determination unit. Therefore, the optimum advertisement page data can be transmitted to the mobile phone that has made the connection request before the homepage data is transmitted.

The invention described in claim 7 (for example, the advertisement distribution system 100 in FIG. 1) receives a connection request in which a specific URL is specified from a mobile phone (for example, the mobile phone 71 in FIG. 1) and receives the request. An advertisement distribution system, comprising: a data distribution server that distributes homepage data to a mobile phone; and a mobile phone that receives and displays homepage data distributed in response to a connection request transmitted to the data distribution server. Data distribution server (for example, FIG.
The web server 41) stores advertisement page data in association with the specific URL (for example, FIG. 1).
Page data storage area 471), and in response to the connection request (HTTP request) specified by the specific URL transmitted from the mobile phone, before the delivery of the homepage data, the advertisement storage means Advertisement distribution means for distributing the stored advertisement page data corresponding to the specific URL to the mobile phone.

According to the seventh aspect of the present invention, when a specific URL is specified from the mobile phone, the advertisement page corresponding to the specified URL is not required to newly provide special software or equipment to the mobile phone. Data can be distributed and displayed. For this reason, the mobile phone user can always browse the advertisement page according to the content of the homepage desired to browse, and it is possible to provide an advertisement distribution service more effective for the advertiser.

Further, by displaying the unique advertisement page data uniquely assigned to the specific URL, the process up to specifying the advertisement page is compared with the case where the advertisement page is selected based on the user information. And processing time is reduced. In particular, when the correlation between the attribute of the user and the effective advertisement is low, the URL specified directly by the user rather than the rather uniform advertisement selection based on the user information.
Advertising effectiveness is higher when individual ads are selected based on.

According to an eighth aspect of the present invention, in the seventh aspect of the invention, for example, the advertisement distribution means distributes an electronic mail associated with the advertisement page data.

Therefore, by having a function of distributing an e-mail associated with the advertisement page data, it is possible to reliably notify the mobile phone user that the advertisement page data has been transmitted.

[0024]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An advertisement distribution system 100 according to an embodiment of the present invention will be described below with reference to FIGS.

First, the configuration will be described. FIG. 1 is a schematic diagram showing the overall configuration of the advertisement distribution system 100. The details will be described later, but as shown in FIG.
00 is an ISP (Internet Service Provider) that provides services such as Internet connection and mail address provision.
der) side, and a plurality of terminals arranged on the user side using the service.

The plurality of servers on the ISP side are a remote access server 1 that aggregates data transmitted from each mobile phone via the base station B, the packet network P, and the public network N and controls communication between the terminals. And RA that authenticates mobile phone users
A DIUS server 11, a user access management server 21 for managing access to a mobile phone for which user authentication has been completed, a registered user information and a URL (Uniform Re
source Locators)
A server 31, a web server 41 for storing advertisement page data and homepage data in association with respective URLs, and distributing corresponding advertisement page data and homepage data in response to a distribution request from each mobile phone; A MAIL server 51 that creates and transmits e-mail data associated with a data URL, and a user management DB server 61 that stores and manages detailed user information for each registered user ID.

The plurality of terminals on the user side are mobile phones 71, 91, and 101 that transmit registered user information to the user advertisement DB server 31 and receive advertisement page data and home page data distributed from the WEB server 41. is there. The servers and the mobile phones are configured to be mutually accessible via the base station B, the packet network P, and the public network N in this order from the mobile phone side.

The base station B is a public base station that is connected by wire to a packet network P, which will be described later, and performs wireless communication between a mobile phone and each server. The packet network P is a communication system in which received data is temporarily stored in an exchange, divided into packets of a certain length, and information for identification is added to each packet, so that the same line is shared by a plurality of mobile phones for data transmission. It is a net. If the packet network P is used, communication between mobile phones 71 having different speeds and data formats is possible.

The public line network N is a communication line network constituted by wired or wireless communication means such as the Internet, for example, a general telephone line, ISDN (Integrated Services Digita) capable of transmitting digital data.
l) There are a plurality of public lines such as network lines and independently constructed dedicated lines. Although the connection lines between the terminals are shown as wired lines in the figure, they may be wireless lines such as infrared rays.

Next, with reference to FIG. 2, a user advertisement for realizing the main functions of the advertisement distribution system 100 according to the present invention.
The internal configuration of the DB server 31 will be described. FIG. 2 is a block diagram showing a functional configuration of the user advertisement DB server 31.
As shown in FIG. 2, the user advertisement DB server 31
2, an input unit 33, a RAM 34, a transmission control unit 35, a display unit 36, and a storage unit 37 having a storage medium 38, and each unit is connected by a bus 39.

CPU (Central Processing Unit) 32
Reads the various control programs stored in the storage medium 38 of the storage unit 37, expands the programs in the work memory 34a of the RAM 34, and centrally controls the respective units according to the control programs. Implement the function of That is, the CPU 32
Selects and extracts an advertisement URL of advertisement page data suitable for the user information based on the user information corresponding to the registered user ID transmitted from the mobile phone 71, and transmits the advertisement URL to the user access management server 21.

The input unit 33 includes a keyboard having character / alphanumeric input keys, a cursor key, various function keys, and the like, and a mouse as a pointing device. The CPU 32 receives a signal and an operation signal from a mouse as input signals.
Output to

A RAM (Random Access Memory) 34
In the advertisement URL selection processing executed and controlled by the CPU 32, a work memory 34 serving as a temporary storage area for programs, input or output data, parameters, and the like, which are read from the storage unit 37 and correspond to various processing described below.
a is formed.

The transmission control unit 35 has a terminal adapter (TA).
er) or a router for controlling communication with an external device connected to the public network N via a communication line such as an ISDN line or a dedicated line.

The TA uses the existing interface to communicate with the external device via the ISDN line.
A device for converting to an interface corresponding to DN,
The router is configured such that each mobile phone connected via a dedicated line is LA
When an N (Local Area Network) is configured, this is an apparatus that connects between the ISP-side LAN including the user advertisement DB server 31 and the LAN including other servers.

The display unit 36 is an LCD (Liquid Crystal D)
isplay), a CRT (Cathode Ray Tube), or the like, and performs screen display of various display data according to an instruction of a display signal input from the CPU 32.

The storage unit 37 has a storage medium 38 in which programs, data, and the like are stored in advance. The storage medium 38 is constituted by a magnetic or optical recording medium, or a nonvolatile memory such as a semiconductor.

Here, the data structure inside the storage unit 37 will be described with reference to FIG. In the following description,
The URL for specifying the advertisement page data is distinguished from the URL for specifying general homepage data, and is particularly referred to as “advertisement URL”. FIGS. 3A and 3B are diagrams illustrating data storage examples of two DBs (Data Bases) included in the storage unit 37. FIG. First, FIG. 3A is a diagram illustrating a data storage example of the registered user information DB 371. The registered user information DB 371 has a registered user ID storage area 371 therein.
a, age information storage area 371b, occupation information storage area 37
1c, a hobby / hobby information storage area 371d, and an active area information storage area 371e.

That is, the registered user information DB 371 stores various user information, such as age, occupation, hobbies and interests, and an activity area, transmitted from the mobile phone 71, for example, as the registered user I.
It is stored as a data group of the same record in association with D (IDentity). In the registered user information DB 371, various types of user information are sequentially stored in corresponding storage areas in such a manner that all user information corresponding to the registered user ID can be extracted in accordance with the selection of the registered user ID. .

FIG. 3B is a diagram showing an example of data stored in the advertisement URL DB 372 in the storage unit 37. Advertising URL
The DB 372 includes an advertisement URL storage area 372a, an age information storage area 372b, an occupation information storage area 372c, a hobby / hobby information storage area 372d, and an activity area information storage area 37.
2e is a distribution advertisement selection database divided into a plurality of storage areas 2e.

The advertisement URL storage area 372a stores, for example, “htt
p: //www.free.ne.jp/i/ ”,“ http://www.abc.co.jp/i/
, Etc., the advertisement URL corresponding to the advertisement page data is stored on a one-to-one basis. Hereinafter, the age information storage area 372b
In the occupation information storage area 372c, for example, "worker", "student", etc. are stored in the occupation information storage area 372c. The occupation information is stored in the same name code system and form as the occupation information stored in the occupation information storage area 371c in the registered user information DB 371.

Similarly, in the hobby and taste information storage area 372d, the hobby and taste information storage area 3 in the registered user information DB 371, such as "cooking" or "automobile / motorcycle", is stored.
The hobby preference information is stored in the same name code system and form as the hobby preference information stored in 71d. Further, in the activity area information storage area 372e, the same name code system as the activity area information stored in the activity area information storage area 372e in the registered user information DB 371, such as "nationwide" or "Kanto", for example. , And the activity area information is stored in the form.

It should be noted that various user information such as age, occupation, hobby and taste, and activity area stored in various storage areas of the registered user information DB 371 and age, occupation, hobby and taste stored in various storage areas of the advertisement URL DB 372, Various types of advertisement information such as activity areas are stored in association with each storage area having a common name.

The storage medium 38 is fixedly provided in the storage unit 37 or is detachably mounted. The storage medium 38 has a system program corresponding to the user advertisement DB server 31 and a corresponding system program. Various processing programs such as an advertisement URL selection processing program, and data and files processed by these programs are stored.
Each of these processing programs is stored in the form of a readable program code, and the CPU 32 sequentially executes an operation according to the program code.

As described above, the advertisement distribution system 10 according to the present invention
Although the internal configuration of the user advertisement DB server 31 that realizes the main function of 0 has been described, the basic configuration of the other servers is also the same as the above-described user advertisement DB server 31, respectively. Omitted. In addition, among the above components, the input unit, the communication control unit, and the display unit may not be exclusively provided for each server, but may be shared by each server.

The functions and characteristic components of the various servers constituting the advertisement distribution system 100 will be described below. The remote access server 1 sends the registered user ID and password transmitted from the mobile phone 71 to a RADIUS (Remote A
The data is transmitted to the RADIUS server 11 using the uthentication dial-in user service (protocol). If the registered user ID and password are authenticated, the connection is permitted, and the user access management server 21 is notified of the completion of the user authentication.

That is, the remote access server 1
Data link layer protocol for performing one-to-one data communication between the user advertisement DB server 31 and the mobile phone 71
Customize the implementation of Point to Point Protocol (PPP) and monitor PPP frames at the data link layer. Communication data (hereinafter, referred to as “IP datagram”) is composed of an IP header part including a source IP address and a destination IP address, and an IP data part, and is transmitted and received by a data link layer and a network layer (IP). .) To extract transmission requests to external terminals (hereinafter referred to as “HTTP requests”). Then, this HTTP request is replaced with an HTTP request to the user advertisement DB server 31.

The RADIUS server 11 checks the registered user ID and password received via the remote access server 1 against a user management DB of a user management DB server 61, which will be described later, to determine whether or not authentication is possible. Tell As a result, the RADIUS server 11 realizes a function of giving access authority to the user advertisement DB server 31 to each registered user and acquiring user information.

The user access management server 21 manages access of registered users who are permitted to connect in the remote access server 1. That is, when the completion of the user authentication is notified from the remote access server 1, the remote access server 1 accesses the user advertisement DB server 31 and acquires the advertisement URL based on the registered user ID of the user who has completed the user authentication.
In addition, the user access management server 21 uses the mobile phone 71
Reply to inquiries about advertising page data sent from.

The web server 41 has a storage unit 47 (not shown).
It has a page data storage area 471 inside. The page data storage area 471 stores a plurality of page data (including advertisement page data and home page data) in their URs.
L (including the advertisement URL) is stored in one-to-one correspondence.

These page data mainly include character data, but include image data, music data, and the like.
It is formed in such a form that full-page display can be performed through browsing software incorporated in. In particular, the advertisement page data is configured to include a product sold by the advertiser or a service to be provided, and data including their price information.

The page data stored in the page data storage area 471 includes not only advertisement page data in which advertisement information is described, but also pages other than advertisements in which various information such as seminar information and product information are described. Including data.
Further, each page data is updated as needed every time a predetermined period elapses, regardless of moving image data or still image data.

Further, the WEB server 41 displays the advertisement acquired by the user access management server 21 based on the registered user ID.
The URL is received, and the advertisement U is stored in the page data storage area 471.
The advertisement page data corresponding to the RL is extracted and distributed to the mobile phone 71 corresponding to the registered user ID via the remote access server 1.

The MAIL server 51 has a message transmission / reception function, a mailbox function, a message management function, and the like, and distributes an electronic mail associated with the advertisement page data. That is, the URL corresponding to the advertisement page data is described in the e-mail. Mobile phone 7
When the URL is designated by the first input unit 73, the control unit 72 displays the associated advertisement page data on the display unit 75.
To be displayed.

The user management DB server 61 has a user management DB 671 for storing the IDs and passwords of all registered users who can use the advertisement distribution system 100, and the registration received via the remote access server 1 User ID
And the password with the data stored in the user management DB, and transmits the result of the comparison to the RADIUS server 11.

Next, the internal configuration of the mobile phone 71 will be described with reference to FIG. FIG. 4 shows a mobile phone 7 to which the present invention is applied.
FIG. 2 is a block diagram showing a functional configuration of FIG. As shown in FIG. 4, the control unit 72, the input unit 73, the RAM 74, the display unit 7
5, a VRAM 76, a transmission / reception unit 77, a communication unit 78, an audio control unit 79, a speaker 80, a microphone 81, a storage unit 82, and an input / output terminal 83, and each unit is connected by a bus.

The control section 72 reads out various control programs stored in a storage section 82 to be described later,
4, and executes various processes in accordance with the control program in accordance with transmission / reception (transmission / reception) of a telephone and various instruction operation signals input from the input unit 73.
While storing the processing result in the work memory 74a,
It is displayed on the display unit 75. Then, the processing result is stored in a predetermined storage destination of the storage unit 82 as necessary.

That is, the control section 72 causes the transmission / reception section 77 to transmit various user information including the registered user ID and the password input from the input section 73 to the remote access server 1. Further, the control unit 72 causes the display unit 75 to display a full page of the advertisement page data and the homepage data transmitted from the web server 41 via the remote access server 1 via the browsing software read from the storage unit 82. .

The input unit 73 includes a home page browse button,
It comprises various buttons such as a call button. These various buttons, when pressed alone or in combination, output an input signal for instructing selection of a function or switching of display to the control unit 72. That is, the input unit 73
In accordance with the pressing operation by the user, an input signal instructing activation of the viewing software and an input signal instructing transmission of the various user information are output to the control unit 72.

A RAM (Random Access Memory) 74 is
In the display process of the advertisement page data executed and controlled by the control unit 72, a program corresponding to various processes read from the storage unit 82, received data such as advertisement page data and homepage data, and various data such as parameters are temporarily stored. A work memory 74a serving as a storage area is formed.

The display section 75 is, for example, a dot matrix type color liquid crystal display cell or EL (ElectroLumines).
cence) It is constituted by a liquid crystal display device comprising a display member, and performs a screen display of various display data stored in the VRAM 76 in accordance with an instruction of a display signal input from the control unit 72. That is, the display unit 75 is
Ad page data and homepage data received at
A full page is displayed in a predetermined display area formed by executing the viewing software.

VRAM (Video Random Access Memory)
Reference numeral 76 denotes a video memory for storing display data displayed on the display unit 75. The VRAM 76 has a display unit 7
Only display data such as homepage data displayed in 5 is stored.

The transmission / reception unit 77 performs control for communicating with an external device connected to the public network N via the base station B. That is, the transmission / reception unit 77 performs frequency conversion to an intermediate frequency signal by mixing a signal received from the base station B via the antenna A with a local oscillation signal of a predetermined frequency, and outputs the intermediate frequency signal to the communication unit 78. In addition, a signal input from the communication unit 78 is wirelessly transmitted to the base station B via the antenna A.

The communication section 78 has a modulation / demodulation circuit for modulating or demodulating a control signal, a voice signal, an image signal, and a character signal. Each signal and each data modulated or demodulated according to the control signal from the control section 72 are provided. Transmission and reception. Further, the communication unit 78 has an incoming call detection circuit function of detecting that the received wireless signal is an incoming call addressed to the mobile phone 71 and outputting an incoming call detection signal to the control unit 72. When an incoming call is detected, the control unit 72 controls the speaker 8 via the voice control unit 79.
A ringtone is output from 0.

Further, the communication unit 78 operates in a call state.
The audio signal input from the audio control unit 79 via the microphone 81 is modulated into an analog signal conforming to the frequency band of the communication network, and is wirelessly transmitted to the base station B via the transmitting / receiving unit 77 and the antenna A. In addition, the base station B demodulates an analog audio signal transmitted wirelessly via the antenna A and transmits the demodulated analog signal to the audio control unit 79. The audio control unit 79 sends the demodulated audio signal to the speaker 80 for sound generation. Further, the communication unit 78 supplies an image signal and a character signal among the signals transmitted from the transmission / reception unit 77 to the control unit 72.

The storage unit 82 is constituted by a volatile semiconductor memory such as a RAM or a nonvolatile semiconductor memory such as a flash ROM. In the storage unit 82, a system program corresponding to the mobile phone 71, Internet connection software executable on the system program,
Various processing programs such as browsing software, and data and files processed by these programs are stored.
Each of these processing programs is stored in the form of a readable program code, and the control unit 72 sequentially executes an operation according to the program code. The storage unit 8
2 stores destination identification data such as telephone number data and name data registered by the user.

An input / output terminal 83 is an RS (Recommended Standard) for connecting peripheral devices such as a digital camera and a scanner to the mobile phone 71 and taking in various image data.
232C serial interface. Note that these image data can also be wirelessly received and captured, for example, as e-mail attached file data.

Further, an expandable antenna A is provided at the upper part of the housing. The antenna A transmits and receives various signals including a control signal, a voice signal, an image signal, and a character signal in a predetermined frequency band between the mobile phone 71 and the base station B. While transmitting, the transmission signal from the transmission / reception unit 77 is transmitted to the base station B.

Although the internal configuration of the mobile phone 71 has been described above, the main configuration of the mobile phones 91 and 101 is the same as that of the above-described mobile phone 71, and the illustration and description of the configuration are omitted.

Next, a series of operations executed by the advertisement distribution system 100 according to the present embodiment will be described with reference to FIGS.
This will be described with reference to FIG. As a premise, a program for realizing each process described below is stored in a storage medium of each device in the form of a readable program code, and a CPU or a control unit of each device follows the program code. The operations performed sequentially. Further, the CPU or the control unit can also sequentially execute the operation according to the program code transmitted via the transmission medium. That is, it is also possible to execute an operation unique to the present embodiment using a program or data externally supplied via a transmission medium in addition to a storage medium.

FIG. 5 is a diagram for explaining a series of operations from the Internet connection request from the mobile phone 71 to the extraction of the HTTP request using the OSI (Open Systems Interconnection) reference model.

The advertisement page data distribution process executed prior to the home page data distribution is mainly performed by collecting IP datagrams (IP packets) transmitted from the mobile phones 71, 91, and 101 via the public network N. The execution is controlled by the remote access server 1.

When the user of the mobile phone 71 instructs the activation of the viewing software by a selection operation, first, the control unit 72
An HTTP request for homepage data is issued to the WEB server 41 (A1). The URL of the homepage data specified at this time is “www.foo.co.jp/i/”. When the communication unit 78 of the mobile phone 71 makes a call to the remote access server 1 with the issuance of the HTTP request, the remote access server 1 establishes a physical layer (PRI) (A
2). Thereby, communication between the mobile phone 71 and the remote access server 1 becomes possible.

Next, the controller 72 negotiates with the above-mentioned PPP of the remote access server 1, sets parameters such as a frame format and a user authentication protocol, and establishes a data link layer (Tunnel Device) (A3). The remote access server 1 performs user authentication of the mobile phone 71 according to the user authentication protocol set in A3, and
Negotiate with PPP for IP address, DNS (Domain Name System)
By setting parameters such as server address,
A network layer (IP: Internet Protocol) is established (A4).

Next, the remote access server 1
In step 4, the user access management server 21 is notified that communication with the mobile phone 71 has started, using the registered user ID of the mobile phone 71 used for user authentication as a parameter. Based on the registered user ID notified by the remote access server 1, the user access management server 21
Registered user information DB3 described above for user information corresponding to ID
71 (see FIG. 3A). Then, the retrieved user information and the advertisement URL DB 372 also described above
By comparing the advertisement URL with the advertisement information of FIG. 3B, the advertisement URL optimal for the user of the registered user ID is acquired from the advertisement URL storage area 372a.

In FIG. 3, for example, the registered user ID “000
Ad URL of advertising page data to be delivered to registered users of "1"
Is determined as follows. Under the conditions of the age information “48” of the registered user information DB 371 corresponding to the registered user ID “0001” and the occupation information “company employee”, the age information “30-40s” and the occupation information “company employee” of the advertisement URL DB 372 are included. The corresponding advertising URL "http://www.free.ne.jp/i/" and the advertising URL corresponding to the activity area information "Kanto""http://www.abc.co.jp/
i / ”is a candidate for the advertisement URL to be selected.
The advertising URL that matches the two advertising information `` http://www.free.ne.
jp / i / "is a selection target. As described above, when there are a plurality of advertisement URLs that match the registered user information, the priority is determined based on the number of the matched advertisement information, the advertisement fee of the advertisement page data, and the viewing unit price. The various types of user information and various types of advertisement information can be stored in the form of identification codes organized for each data content of each storage area.

Further, the matching process between the registered user information and the advertisement information is performed based on a single condition such as “male”, “30s”, and “music” in various registered user information such as gender, age group, and hobby. It may be performed based on a combination of a plurality of conditions, such as “women and gourmet”, “20s or sports”, or the like.

Next, the remote access server 1 executes the PPP
PP that initializes the internal HTTP request counter and that satisfies the predetermined conditions of the HTTP request counter in the IP datagram from the data link layer to the network layer
The P frame is monitored and extracted (A5).

Further, the remote access server 1 sets A5
Including TCP segment for HTTP request extracted in I
The address “www.foo.co.jp/i/” of the P datagram is replaced with the address addressed to the WEB server 41. And TCP
(Transmission Control Protocol) HTT in segment
P request `` GET http://www.foo.co.jp/i//HTTP/1.0
… ”To the HTTP request“ GET
http: //www.free.ne.jp/i//HTTP/1.0 ... "and send it to the network layer (A6).

FIG. 6 is a view for explaining a series of operations from the time when the WEB server 41 receives the HTTP request to the time when the advertisement page data is distributed, according to the OSI reference model.

Web server 41 that has received the HTTP request for displaying the advertisement page data replaced by A6 in FIG.
Sends an HTTP response for displaying advertisement page data to the mobile phone 71 (B1). At this time, the IP datagram when the TCP segment including the HTTP response transmitted from the WEB server 41 at B1 is passed from the network layer has a source address of "www.free.ne.jp/i/". It is in. However, in the network layer of the mobile phone 71, the address of the original HTTP request “www.foo.co.jp/i
/ "Is expected to return an IP datagram.

Therefore, the source address of the IP datagram is changed to the address “www.foo.co.jp/
i / ", and transmits the IP datagram to the PPP of the remote access server 1 (B2). As a result, as shown in a screen display example 75a of the advertisement page data in FIG. 7,
Advertisement page data corresponding to the advertisement URL “http://www.free.ne.jp/i/” is displayed on the display unit 75 of the mobile phone 71 via viewing software (B3). The advertisement page data is mainly composed of text data in consideration of data reception by a mobile phone having a small storage data capacity and a low communication speed as compared with a communication terminal such as a PC (Personal Computer). This is a simplified version of the advertising page data.

The CPU 42 of the WEB server 41 receives the advertisement URL acquired by the user access management server 21 based on the registered user ID, and extracts the advertisement page data corresponding to the advertisement URL from the page data storage area 471. Then, the advertisement page data is distributed from the remote access server 1 to the mobile phone 71 corresponding to the registered user ID via the public network N. In this way, WEB server 4
1 can distribute advertisement page data prior to home page data.

As described above, according to the advertisement distribution system 100 of the present embodiment, after obtaining the optimal advertisement URL from the user advertisement DB server 31 based on the registered user information transmitted from the mobile phone 71, , The advertisement page data corresponding to the advertisement URL is configured as a pseudo destination.
It has a function of extracting from the WEB server 41 and delivering it to the mobile phone 71 before delivering the homepage data. For this reason,
The input or specified UR is displayed on the display 75 of the mobile phone 71.
Before the homepage data corresponding to L is displayed, predetermined advertisement page data is displayed.

Therefore, it is possible to have a registered user browse the advertisement page data without having to newly install special software in the mobile phone 71 or to make the user perform an operation of selecting advertisement data. The distribution effect can be enhanced. In addition, by having a function of selecting advertisement page data to be distributed based on attributes of registered users such as age and occupation, it is possible to browse advertisements in consideration of demand forecast for each user, The advertising effect can be further improved as compared with the case where page data is distributed to an unspecified number of users. As a result, for example, instead of increasing the advertising fee of the advertiser, it is possible to provide a service such as reducing or reducing the Internet connection fee.

The description contents in the present embodiment are as follows.
This is a preferred example of an advertisement distribution system according to the present invention, and the present invention is not limited to this. For example, after the advertisement page data is displayed on the display unit 75, a predetermined time (for example, 10
Seconds), the UR designated as a portal site
The home page data corresponding to L may be automatically switched and displayed. In addition, a button for instructing a transition to a portal site or a button for instructing display of detailed contents of an advertisement may be provided in the advertisement page data.

Further, in the advertisement distribution system 100 according to the present embodiment, the registered user DB 71 and the advertisement DB 72 are provided on the same server (user advertisement DB server 31), but each database is provided on an independent dedicated server. A configuration may be provided. In addition, the WEB server 41 is connected to a WEB server for advertisement page data and a W
By dividing into EB servers, they may be configured separately. In addition, the detailed configuration and detailed operation of each device can be appropriately changed without departing from the spirit of the present invention.

[Other Embodiments] As an application example of the above embodiment, an advertisement distribution system to which an advertisement selection function based on a specific display request URL is applied will be described in detail. Note that the basic configuration of the advertisement distribution system according to the present embodiment is the same as the configuration of the advertisement distribution system 100 according to the above-described embodiment. And description is omitted.

However, the advertisement URLD of the user advertisement DB server 31
Display request URL storage area 372f formed in B372
Are components specific to the present embodiment, and will be described in detail below. As shown in FIG. 3B, for example, “http://www.xxx.ne.jp/i” is stored in the display request URL storage area 372f.
For example, a display request URL that uniquely corresponds to the advertisement page data, such as “/”, “http://www.yyy.co.jp/i/”, is stored. The display request URL is a specific URL registered in advance in association with the advertisement URL among URLs specified as addresses of homepage data desired by the user to browse.

The display request URL is registered according to the contents of the advertisement corresponding to the advertisement URL stored in the same record. This registration is made in consideration of a homepage that is likely to be viewed by the user group in which the advertisement functions more effectively. For example, a display request URL of a music site is registered as an advertisement URL for promoting a new album, and a display request URL of various events or movie information sites is registered as an advertisement URL related to ticket sales.

Next, the operation of this embodiment will be described. When the user of the mobile phone 71 specifies the URL (display request URL) of the homepage desired to be browsed, the CPU 32
Searches the display request URL storage area 372f, and stores the advertisement URL belonging to the same record as the display request URL in the advertisement UR.
The advertisement page data corresponding to the advertisement URL is read from the L storage area 372a, and is acquired from the page data storage area 471 of the WEB server 41. The acquired advertisement page data is transmitted to the mobile phone 71 and displayed on the display unit 75 before transmitting the homepage data corresponding to the display request URL.

Further, regarding the advertisement distribution system 100 according to the present embodiment, it is of course possible to distribute the advertisement page data by e-mail as in the above-described embodiment. Thus, by having a function of delivering an e-mail associated with the advertisement page data, it is possible to reliably notify the mobile phone user that the advertisement page data has been transmitted.

Note that the above two embodiments are not necessarily applied exclusively, and it is also possible to apply an advertisement selection based on user information and an advertisement selection based on a display request URL in combination. It is. In this case, the CPU 3
1 retrieves the display request URL specified by the user first, acquires the user information transmitted from the mobile phone 71 only when the URL is not retrieved, and selects an advertisement based on the user information. The display request URL stored in the display request URL storage area 372f corresponding to one advertisement URL is as follows:
The number is not limited to one and may be plural.

As described above, according to the advertisement distribution system 100 of the present embodiment, the UR for which
By having a function to select the advertisement page data to be distributed based on L, it is possible to ensure that when a user wants to browse the homepage, a highly timely advertisement that matches the interests and interests will be browsed. it can. For this reason,
In some cases, different advertisement page data can be distributed to users having the same attribute to the user, and more detailed advertisement selection can be performed, and the advertisement effect can be further improved.

Further, by displaying the unique advertisement page data uniquely assigned to the specific URL, the steps and processes required until the advertisement page is specified are compared with the case where the advertisement is selected based on the user attribute. Less time. In particular, when the correlation between user attributes and effective advertisements is low, individual advertisement selection based on a URL directly specified by the user is more preferable than uniform advertisement selection based on user attributes. , More effective and efficient advertising.

[0096]

According to the first aspect of the present invention, there is no need to newly provide special software and equipment to the mobile phone.
The advertisement page data can be distributed and displayed on the mobile phone while connected to the Internet. For this reason, the mobile phone user can reliably view the displayed advertisement page data, and it is possible to provide an effective advertisement distribution service for the advertiser.

According to the invention described in claim 2, in addition to the effect of the invention described in claim 1, by providing a function of selecting advertisement page data based on user information transmitted from a mobile phone, Advertisement page data suitable for the user's hobbies and preferences can be selected and distributed. For this reason, the advertising effect can be improved as compared with the conventional case where the homepage data of the same advertising content is transmitted to an unspecified number of users. For example, if the product information provided by the sponsor is applied as the advertisement page data, it is possible to provide more effective product information by selecting consumers that meet the demand for the product and distributing the product information. Become. As a result, it can contribute to the improvement of product recognition and sales.

According to the third aspect of the present invention, in addition to the effect of the first or second aspect of the present invention, the portable telephone has a function of distributing an electronic mail associated with the advertisement page data. It is possible to reliably notify the user that the advertisement page data has been transmitted.

According to the invention described in claim 4, in addition to the effect of the invention described in claim 1, optimal advertisement page data is transmitted before transmission of homepage data to a mobile phone having a connection request. it can.

According to the fifth aspect of the present invention, the advertisement page data can be distributed and displayed on the mobile phone while the Internet is connected, without the necessity of newly providing special software or equipment to the mobile phone. For this reason, the mobile phone user can reliably view the displayed advertisement page data, and it is possible to provide an effective advertisement distribution service for the advertiser.

According to the sixth aspect of the present invention, a program for distributing and displaying advertisement page data to a mobile phone while connected to the Internet is provided on a computer without the need to newly provide special software and equipment to the mobile phone. Effective control is possible. As a result, the displayed advertisement page data can be reliably viewed by the mobile phone user, and an effective advertisement distribution service for the advertiser can be provided.

According to the seventh aspect of the present invention, when a specific URL is designated from the mobile phone, there is no need to newly provide special software or equipment to the mobile phone, and the advertisement page corresponding to the specified URL is provided. Data can be distributed and displayed. Therefore, the user of the mobile phone can surely browse the advertisement page according to the content of the homepage desired to browse, and it is possible to provide an advertisement distribution service more effective for the advertiser.

Further, by displaying the unique advertisement page data uniquely assigned to the specific URL, the process up to specifying the advertisement page is compared with the case where the advertisement page is selected based on the user information. And processing time is reduced. In particular, when the correlation between the attribute of the user and the effective advertisement is low, the URL specified directly by the user rather than the rather uniform advertisement selection based on the user information.
Advertising effectiveness is higher when individual ads are selected based on.

The invention according to claim 8 has the function of distributing an e-mail associated with the advertisement page data in addition to the effect of the invention according to claim 7, so that the advertisement page is provided to the mobile phone user. The fact that data has been transmitted can be reliably notified.

[Brief description of the drawings]

FIG. 1 is a diagram showing a schematic configuration of an advertisement distribution system 100 according to an embodiment of the present invention.

FIG. 2 is a block diagram showing a functional configuration of a user advertisement DB server 31 of FIG.

FIG. 3 is a diagram showing a data configuration inside a storage unit 37;
FIG. 3A is a diagram illustrating an example of data storage in a registered user information DB 371 in FIG. 2, and FIG. 3B is a diagram illustrating an example of data storage in an advertisement URL DB 372 in FIG.

FIG. 4 is a block diagram showing a functional configuration of the mobile phone 71 of FIG.

FIG. 5 is a diagram illustrating an operation from the time of requesting connection to the WEB server 41 by the mobile phone 71 to the time of extracting an HTTP request.

FIG. 6 is a diagram illustrating an operation from the time when an HTTP request is received by the WEB server 41 to the time when advertisement page data is distributed.

FIG. 7 is a view showing an example of simplified advertisement page data displayed on a display unit 75 of FIG. 4;

[Explanation of symbols]

 1 Remote Access Server 11 RADIUS Server 21 User Access Management Server 31 User Advertising DB Server 32 CPU 33 Input Unit 34 RAM 34a Work Memory 35 Transmission Control Unit 36 Display Unit 37 Storage Unit 371 Registered User Information DB 371a Registered User ID 371b Age Information 371c Occupation information 371d Hobby and taste information 371e Activity area information 372 Advertising URL DB 372a Advertising URL 372b Age information 372c Occupation information 372d Hobby and interest information 372e Activity area information 372f Display request URL 38 Storage medium 39 Bus 41 WEB server 51 MAIL server 61 User management DB Server 71 Mobile phone 72 Control unit 73 Input unit 74 RAM 75 Display unit 75a Screen display example 76 VRAM 77 Transmission / reception unit 78 Communication unit 79 Voice control unit 80 Speaker 81 Microphone 82 Storage unit 91,101 Mobile phone 100 Advertisement distribution system A Antenna N Public line network P Packet network

Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat II (Reference) H04M 3/42 H04M 3/42 B 3/487 3/487 11/08 11/08 (72) Inventor Takuya Fujisawa Saitama 3-4-16, 206 206, Togashi-shi, Toda City Inventor Yutaka Takanashi 5-25, Miyoshigaoka, Aoba-ku, Yokohama-shi, Kanagawa Prefecture 12-12 (72) Inventor Atsushi Hori 29-25-, Higashi-Osone-cho, Higashi-ku, Nagoya-shi, Aichi Prefecture 103 F term (reference) 5B075 KK02 KK07 ND20 NK10 PP03 PP13 PQ02 PR08 UU40 5K015 AA10 AB01 AD02 AD05 AF08 5K024 AA76 AA77 BB04 BB07 CC11 DD01 DD02 FF04 GG01 GG03 5K101 KK16 LL12 MM07 NN02U18

Claims (8)

[Claims] 1. A data distribution server for receiving a connection request from a mobile phone and distributing homepage data to the mobile phone, and receiving and displaying homepage data distributed in response to the connection request transmitted to the data distribution server. The data distribution server, comprising: an advertisement storage unit configured to store advertisement page data; and receiving the connection request transmitted from the mobile phone. An advertisement distribution unit that distributes the advertisement page data stored in the advertisement storage unit to the mobile phone before the distribution of the advertisement. 2. The mobile phone, further comprising: user information transmitting means for transmitting user information of the mobile phone to the data distribution server before receiving the advertisement page data, wherein the data distribution server transmits the user information. An advertisement selection unit that selects advertisement page data stored in the advertisement storage unit based on the user information transmitted by the unit, wherein the advertisement distribution unit receives a connection request transmitted from the mobile phone. And transmitting the advertisement page data selected by the advertisement selecting means to the mobile phone before distributing the homepage data.
Ad distribution system as described. 3. The advertisement distribution system according to claim 1, wherein the advertisement distribution unit distributes an electronic mail associated with the advertisement page data. 4. The data distribution server, upon receiving a connection request transmitted from the mobile phone,
Data changing means for changing an IP datagram generated based on the connection request into an IP datagram instructing transmission of advertisement page data corresponding to the mobile phone; and an IP datagram changed by the data changing means. The advertisement distribution system according to claim 1, further comprising: an advertisement data determination unit that determines advertisement page data to be transmitted to the mobile phone based on the advertisement data. 5. An advertisement distribution method for distributing homepage data to a mobile phone, comprising: receiving a connection request transmitted from the mobile phone;
An advertisement delivery method, comprising an advertisement delivery step of delivering advertisement page data to the mobile phone before delivering the homepage data. 6. A storage medium storing a computer-executable program for distributing homepage data to a mobile phone, wherein the storage medium receives a connection request transmitted from the mobile phone.
A storage medium storing a program including a program code for distributing advertisement page data to the mobile phone before distributing the homepage data. 7. A data distribution server for receiving a specified connection request from a mobile phone and delivering homepage data to the mobile phone, and a specific URL is distributed in response to the connection request transmitted to the data distribution server. A mobile phone that receives and displays homepage data, wherein the data distribution server stores advertisement page data in association with the specific URL; and the mobile phone. In response to the reception of the connection request in which the specific URL has been specified, the advertisement page data corresponding to the specific URL stored in the advertisement storage unit is stored before the distribution of the homepage data. An advertisement distribution system comprising: an advertisement distribution unit that distributes the advertisement to a mobile phone. 8. The advertisement distribution system according to claim 7, wherein said advertisement distribution means distributes an electronic mail associated with said advertisement page data.