JP2002177046A - Sample sheet - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a sample sheet enabling each piece of information on many types of cosmetics to be intelligibly and impressively indicated on samples. SOLUTION: The sample sheet 1 is constituted by making a horizontally- oriented approximately rectangular sheet body folded so as to have a prescribed shape. The left end of the sample sheet 1 is formed in a storage part 2 by making the left end surface of the sheet body folded back on the backside thereof and pasted in a bag shape so as to be formed into a storage part 2. Three openings A2-C2 are pierced on the surface of the storage part 2 in such a manner as to be arranged lengthwise. When a sample set 8 for holding the samples A1-C1 is housed in the storage part 2, the respective samples A1-C1 are exposed out of the openings A2-C2. In addition, the right end of the sample sheet 1 is folded without overlapping with the storage part 2 via three folds X extended longitudinally at regular intervals, in order to be formed into three folded surfaces. As these folded surfaces are opened rightward, different pieces of merchandise information can be indicated successively in the states of being made to correspond to the samples A1-C1.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a sample sheet used for providing thin samples of cosmetics and the like to customers.

[0002]

2. Description of the Related Art Conventionally, when a cosmetics company advertises a series of new products or conducts a campaign, the actress or singer is used as a campaign model, and a tagline is added to a photograph of the face of the model with makeup applied. A large number of posters, desktop panels, and the like are prepared, displayed at stores, and distributed to customers, so that a series of new products are made known to customers as a set of images. As for the new product itself, thin samples filled with a very small amount of the contents of the product are distributed free of charge at stores and streets. When distributing such a sample to a customer, usually, the sample is attached to a sheet on which the contents, usage, effects, advertisements, etc. of the product related to the sample are displayed, and distributed to each customer. Like that.

[0003]

However, when the product relating to the sample is a makeup cosmetic such as lipstick, it is almost the case that multiple types of color variations are prepared for one type of product. It is often more desirable to distribute all color variations representing new products as samples, and to have each customer try these colors, if not all of these color variations. Therefore, in order to be able to distribute each of these samples to the customer at one time, for example, it is conceivable to distribute a sample in which each sample is adhered to a single sheet. Content of goods pertaining to the method of use,
Simply displaying effects, advertisements, and the like may result in the display of such product information in a mixed state, and as a result, the customer cannot accurately grasp the information on the desired product.

[0004] Further, the above-mentioned sheet body is also required to have a performance that enhances the advertising effect by showing more detailed product information that cannot be obtained by a poster or the like that advertises a series of new products as a group of images, so as to show more impressively. ing.

The present invention has been made in view of such circumstances, and information on a plurality of types of cosmetics according to a sample is obtained.
The purpose is to provide sample sheets that can be displayed clearly and impressively.

[0006]

In order to achieve the above object, the present invention comprises a single substantially rectangular sheet body, and holds a plurality of types of cosmetic samples side by side at one end in the longitudinal direction. A sample holding portion is formed, and a portion other than the sample holding portion is folded via at least one fold X extending in the width direction so as not to overlap with the sample holding portion.
, The different folded surfaces can be sequentially shown, and at least the following two types of information A and B can be shown as the information displayed on the folded surfaces. First sheet
The summary of the (A) First product information about each sample held in the sample holding unit, which is shown in a state corresponding to each sample. (B) Second product information about each sample held in the sample holding unit, which is shown in a state corresponding to each sample.

[0007] Among the sample sheets, in particular, the sample holding section has a card-like shape in which a plurality of types of cosmetic samples are arranged and held in a bag-like storage section formed by folding a part of the sheet body. A second feature is that a sample set is inserted, and each cosmetic sample of the inserted sample set is exposed from a plurality of openings formed in the storage section.

[0008]

Next, an embodiment of the present invention will be described.

FIG. 1 shows an embodiment of the sample sheet of the present invention. This sample sheet 1 contains a card-shaped sample set 8 for holding lipstick samples A ₁ , B ₁ , and C ₁ in three colors [orange (A), red (B), and pink (C)] side by side. It is for doing. The sample sheet 1 is formed of a single horizontally long substantially rectangular sheet body, and the left side thereof is folded back to the back side by a predetermined width and glued in a bag shape to form the storage section 2. . In addition, three openings A ₂ , B ₂ , and C ₂ are formed vertically on the surface of the storage unit 2. When the sample set 8 is inserted and stored in the storage unit 2, the lipstick in the sample set 8 is stored. sample a _1, B _1, C ₁ are the three openings a _2, B _2, C ₂
From each other. With such a configuration, the sample set 8 in which the three samples A _{1 to} C ₁ are integrated can be stored, and attachment / detachment and handling of the cosmetic sample are facilitated. Further, the upper left end of the storage section 2 is formed in a notch 3 so as to be easily cut out of the sample set. On the upper side of the surface of the storage section 2, "O month x
A sentence 4 indicating the release date, which is written as "Nissin Release," is displayed. On the left side, please try "New Rouge de Rouge," along with sentence 5, which is written "In the sample" in the oval frame. Is displayed. Further, dotted lines A ₃ , B ₃ , and C ₃ are displayed so as to extend rightward from the three openings A ₂ , B ₂ , and C ₂ , respectively.

The right side of the sample sheet 1 has three equally-folded folds X (FIGS. 2 and 3) extending in the vertical direction.
(See FIG. 3) so as not to overlap with the storage section 2 and are formed on three folded surfaces. Then, in the cover part 7 which becomes the front surface when folded, a heading 9 of "lip, woman, not thirsty" is displayed above the cover part 7, and lipstick A of three colors is displayed in the center of the cover part 7. , B,
A female model photograph 10 in which three female models are displayed side by side to evoke an image of the customer when C is used is displayed. On the lower side of the cover 7, "T'ESTIMO new" is displayed.
The subheading 11 "century" is displayed in two columns. It should be noted that the heading 9 is a catch phrase for the lipstick of the new product according to the sample, and “T'ESTIMO” in the subheading 11 is a brand name of a series of products to which the cosmetics according to the sample belongs.

When the cover 7 of the sample sheet 1 is opened to the right, a first facing surface 12 as shown in FIG. 2 is formed. On the left side surface 12a of the facing surface 12 which is separated through the valley fold X, the whole photographs A ₄ , B ₄ , C _{4 of the} lipsticks related to the samples A ₁ , B ₁ , C ₁ are displayed. The photographs A _{4 to} C ₄ show the color of each lipstick “O
"Range", "Red" and "Pink", and the color numbers "OR-81" and "R"
D-120 "and" PK-174 "are displayed together with the slogan of each lipstick," Orange of Courage "," Red of Pride ", and" Pure Pink ". Further, dotted lines A ₅ , B ₅ , and C ₅ are drawn so as to extend to the left from the overall photographs A ₄ , B ₄ , and C _{4 of the} lipstick, respectively.

The dotted lines A ₅ , B ₅ , and C ₅ correspond to the dotted lines A ₃ , B ₂ extending from the three openings A ₂ , B ₂ , and C ₂ in the storage section 2 provided on the left side of the sample sheet 1. ₃ and C ₃ are connected to each other. Therefore, the three types of samples A _{1 to} C ₁ held in the storage section 2 and the left side surface 12
The information displayed in a is displayed in a corresponding state.

In the first spread surface 12,
On the right side surface 12b partitioned through the valley fold X, on the upper side, "moist, moist, lips, not thirsty.
Testimo New Rouge de Rouge. Are displayed over two columns. In the center of the surface 12b, a photograph 1 in which a lipstick tip portion of a color variation including three types of lipsticks A, B, and C is arranged so as to draw an arc centered on a real photograph of the lipstick.
4 is displayed. The photograph 14 has an advantage that the user can be interested in other colors as well as the sample colors. Further, the surface 12
A description 15 indicating the price of the lipstick and the features of the lipstick series is displayed below b. Note that the description 15 includes three types of lipsticks A,
It also states that anything other than B and C can be tried with a store tester.

Further, when the first spread surface 12 of the sample sheet 1 is opened to the right, a second spread surface 16 as shown in FIG. 3 is formed. In this figure, the back surface of the first spread surface 12 is omitted. Further, the second facing surface 16 is constituted by two surfaces of a left surface 16a and a right surface 16b via a valley fold X (left fold X in the figure). Then, on the second facing surface 16, photographs A ₆ , B ₆ , and C of three female models for evoking customers with images when using three types of lipsticks A, B, and C are used. ₆ is displayed over the entire surface. The female models in the photographs A _{6 to} C ₆ are the same as the female model photograph 10 in FIG. The photographs A _{6 to} C ₆ show the color numbers “OR-81”, “RD-120”, “PK-
174 "and the slogan of each lipstick are" Courage Orange "," Pride Red "and" Pure Pink ". And the above photo A
₆ female models in ~C ₆ is, each of the sample A
_{In addition} to showing what kind of impression the lipstick according to ₁ to C1 will give, the face will look like when combined with a new color eyeshadow and makeup cosmetics such as eye color, foundation, and teak. The specific information of whether or not finished can be accurately transmitted to the customer. Therefore, this makes it easy for the customer himself to select and purchase a color based on the image of what kind of impression he wants to make up.
Further, in the photographs A _{6 to} C ₆ , the color numbers of makeup cosmetics such as eyeshadow used by each female model are also shown.

When the second spread surface 16 is opened, dotted lines A ₃ , A ₃ extending from the three openings A ₂ , B ₂ , C ₂ in the storage section 2 provided on the left side of the sample sheet 1 respectively. B ₃ and C ₃ are connected to the photographs A ₆ , B ₆ and C ₆ corresponding to these.

Therefore, in the above sample sheet 1,
The first spread surface 12 and the second spread surface 16 can sequentially display product information of different categories. That is, on the first facing surface 12, the specific information for each lipstick is stored in the samples A _{1 to} C
₁ and are presented in a corresponding arrangement. Further, in the second spread surface 16, when combined with each lipstick and other cosmetic or finished in the face of any impression, information about the finishing and so on is, Sample A ₁ -C ₁ and at the corresponding place respectively Has been presented. As described above, the product information is accurately transmitted to the customer in two stages, and the customer can appropriately select the lipstick to be sought. Further, the sample sheet 1 can make the product information look more impressive and enhance the advertising effect. Furthermore, since the sample sheet 1 can be compacted by folding, even if there are many displays, it is easy to distribute and excellent in portability.

Note that, on the surfaces (not shown) of the sample sheet 1 (the back surface of the first spread surface 12, the back surface of the storage unit 2, and the back surface of the left surface 16a of the second spread surface), the sample A ₁ ~C and make-up cosmetic composition of the photo other than the lipstick according to the _1, product name of their cosmetics, the description of item, such as price and specific effect is displayed.

In the above example, the storage section 2 has a bag shape,
The card-shaped sample set 8 is inserted into that portion, but the form for holding the sample is not particularly limited. Another example is shown in FIG. This sample sheet 1 ′ has a flat portion on the left side, and lipstick samples A ₁ , B ₁ , and C ₁ are stuck vertically on the surface of this portion to form a sample holding portion 2 ′. I have. Otherwise, the configuration is the same as in the above example, and the same effect as in the above example can be obtained.

In the above example, the sample sheet 1 is a horizontally long sheet of a substantially rectangular sheet folded in the left-right direction to form a booklet. It may be folded. Further, the number of times of folding can be appropriately set depending on the amount of information to be displayed and the like. The shape of the sheet need not be strictly “rectangular”, and may be slightly deformed.

Further, in the above example, there are three types of cosmetic samples, but the present invention is not limited to this, and it is sufficient if there are two or more types of samples.

Furthermore, in the above example, the sample sheet 1
Display areas of the photographic A ₆ -C ₆ like female model displayed may be a simple description and illustrations, but is not particularly limited.

[0022]

As described above, the sample sheet of the present invention comprises a single substantially rectangular sheet body, and is folded so as not to overlap with a sample holding portion for holding a plurality of types of cosmetic samples. Each time the above-mentioned folded surface is developed, product information such as the specific content of the product according to the sample is classified by category.
It is configured to display in a stepwise manner in a state corresponding to the sample. Therefore, it is easy to accurately and impressively transmit at least two types of product information on the cosmetics to the customer, and the advertising effect can be enhanced.

In particular, the sample holding section inserts a card-shaped sample set for arranging and holding a plurality of types of cosmetic samples in a bag-shaped storage section formed by folding a part of the sheet member. When each cosmetic sample of the set is exposed through a plurality of openings formed in the storage section, a sample set in which a plurality of types of cosmetic samples are integrated can be stored, and detachment and handling of the cosmetic sample can be performed. It has the advantage of being easier.

[Brief description of the drawings]

FIG. 1 is a perspective view showing one embodiment of one embodiment of a sample sheet of the present invention.

FIG. 2 is a perspective view showing a state in which the sample sheet of the embodiment is partially expanded.

FIG. 3 is a perspective view partially showing a state in which the sample sheet of the embodiment is fully developed.

FIG. 4 is a perspective view showing one embodiment of a sample sheet according to still another embodiment of the present invention.

[Explanation of symbols]

1 sample sheet 2 accommodating portion 8 sample set A ₁ -C ₁ Sample A ₂ -C ₂ opening

Claims (2)

[Claims] 1. A sample holding part which is formed of one substantially rectangular sheet body and has a plurality of types of cosmetic samples arranged and held at one end in a longitudinal direction thereof, and a part other than the sample holding part. Are folded over at least one fold X extending in the width direction so as not to overlap with the sample holding unit, and the fold X
, By opening different turning surfaces, it is possible to show at least the following two types of information A and B as information displayed on the turning surface. A sample sheet characterized by: (A) First product information on each sample held in the sample holding unit, which is shown in a state corresponding to each sample. (B) Second product information about each sample held in the sample holding unit, which is shown in a state corresponding to each sample. 2. A card-shaped sample set for arranging and holding a plurality of types of cosmetic samples in a bag-shaped storage section formed by folding back a part of the sheet body, wherein the sample holding section inserts the sample. 2. The sample sheet according to claim 1, wherein each cosmetic sample of the set is exposed through a plurality of openings formed in the storage section.