JP2000177274A - Commodity sheet and method for using the same - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a commodity sheet capable of being obtained by visiting a store by previously sufficiently discussing the commodity by a customer in his own home or the like and limiting the commodity desired to be purchased to certain degree and a method for using it. SOLUTION: The commodity sheet used for sales promotion of a commodity to be handled in a store comprises intermittent cut lines 1 formed laterally and longitudinally of one sheet 100, and color photographs 3, 6, 7, 8 to 10 of commodity groups handled in the store displayed at respective one kinds in partitions surrounded by the lines 1.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a product sheet used for sales promotion of products handled in stores and a method of using the same.

[0002]

2. Description of the Related Art When a customer purchases a product at a store, it is easy to select the product based on only the functional superiority, but there is no difference in functionality, and the product is different in color and design. If the product is displayed in abundance, the product will be selected mainly based on the appearance of the product, and it will be necessary to carefully consider whether the product is suitable for your sensitivity , It is easy to take time to select

[0003] On the other hand, from the store side, a customer who spends a lot of time picking up and returning products in front of a product display shelf tends to disturb the arrangement of the products displayed neatly. It is not very welcome because it can easily hinder the purchase of products by other customers. Therefore, the clerk often prompts such a customer to select a product by calling out "What kind of product do you want?"

[0004]

However, it is troublesome for a customer who wants to carefully consider a product to be selected by himself / herself. More customers are using sales.

[0005] The present invention has been made in view of such circumstances, and requires that a customer thoroughly consider a product at home or the like in advance, narrow down a product to be purchased to some extent, and then visit the store. It is an object of the present invention to provide a product sheet and a method of using the same.

[0006]

In order to achieve the above object, the present invention relates to a sheet used for sales promotion of merchandise handled in a store, wherein intermittent cuts are formed in the length and width of one sheet. The first gist is a merchandise sheet in which each group of merchandise handled in the store is displayed in each of the sections surrounded by the cuts, one by one.

[0007] Among the above-mentioned commodity sheets, in particular,
A sheet in which a water-soluble adhesive layer is formed on the back surface of the sheet has a second gist, and the sheet has a sheet body,
What is formed of a release paper adhered to the back surface of the sheet body via an adhesive layer is a third gist.

[0008] Sheets used for sales promotion of merchandise handled in the store, wherein cuts are formed in the vertical and horizontal directions of one sheet body, and the store is placed in each section surrounded by the cut. The product group handled by
A fourth aspect is a product sheet in which each type is displayed one by one, and a release paper is adhered to the back surface of the sheet body via an adhesive layer.

Further, these product sheets are distributed to the customer in advance, and when visiting the store, only the piece of the product sheet that displays the product desired to be purchased is separated and brought to the customer, or the customer himself or herself at the store. Or the clerk disconnects,
The fifth gist is a method of using a product sheet in which a store clerk presents the actual product to a customer based on the display of the separated sheet section pieces.

[0010] In the method of using the product sheet, among the separated sheet sections, a sheet section relating to a product purchased by a customer is attached to a predetermined column of a customer management ledger. A sixth aspect of the present invention is a method in which a sheet section relating to a product purchased by a customer is affixed to a predetermined column of a point card prepared in advance. A seventh point is a method in which the number of points is added by attaching the partition pieces.

[0011]

Next, an embodiment of the present invention will be described.

FIG. 1 shows an embodiment of the product sheet of the present invention. That is, this product sheet 100
It is used for sales promotion of cosmetics stores, and intermittent cuts (so-called "perforations") 1 for cutting are formed vertically and horizontally inside one sheet (22 cm × 16 cm). In addition, the dotted line 2 formed by connecting small gray circles at predetermined intervals is printed along each cut 1, so that the appearance is like a stamp sheet. Then, in the upper margin, a description 101 is displayed that reads "If you have a favorite color, cut it out and bring it to the store."

The inside of the commodity sheet 100 is divided into a total of 42 sections of 7 rows and 6 columns by the above-mentioned cut 1, and each section contains a new series handled by the cosmetics store. Are printed and displayed in color photographs one by one. For example, in the uppermost section at the left end, a partial color photograph 3 of a slightly purplish red lipstick is printed and displayed. In the lower right of the color photograph 3, the color number 4 of this lipstick, "VI-04", is displayed. Also, in the upper margin of the color photograph 3, a brand name 5 of this series of cosmetics of a new series is displayed, which is "TIME". This brand name 5 is displayed on all sections.

With the same configuration, sections for displaying the color photograph 3 and the color number 4 are provided for the remaining 17 lipsticks of different colors. In addition, color photograph 6 and color number 4 for each of the six different eye colors.
Is provided, and a section displaying a color photograph 7 and a color number 4 is provided for each of three kinds of cheek colors having different colors.

Further, for three types of compact cases of different types, which are accessories of the above-mentioned cosmetics group, a section for displaying a color picture 8, a section for displaying a color picture 9 of a face brush, and a color of an eye-tip chip. A section for displaying the photograph 10 is provided. Under these color photographs 8 to 10, the article name 11 is displayed instead of the color number.

The product sheet 100 can be used, for example, as follows. That is, first, prior to over-the-counter sales of the new series of cosmetics,
As shown in FIG. 2, 00 is folded in two using the cut 1 between the fourth and fifth steps from the top, and sandwiched inside the information sheet 20 that is also folded in two, and the customer Distribute on the street or send by direct mail.

The information sheet 20 serves to protect the product sheet 100 composed of a relatively thin sheet, and provides the customer with information on a new series of cosmetics to be promoted by the product sheet 100. It fulfills its function and its cover includes a "loop"
Introducing Droop! Is displayed, and under the heading 21, "T" which is the brand name of the series is displayed.
The character 22 of "IME" is displayed. The above "loop
Droop is the name given by the manufacturer for lipstick in this new series of cosmetics. In addition, a red square frame 23 is arranged in an oblique position at the upper left of the heading 21.
Are provided, and the character 24 “Newly released on March 3” is also displayed in red.

A blank 25 is provided below the above-mentioned "TIME" character 22. In this portion, a display of a cosmetics store to which this is distributed and an appropriate message can be entered. ing.

When the information sheet 20 is opened, as shown in FIG. 3, on the left side of the page, a lipstick color photograph 26 and a teak color photograph 27 according to the new series are displayed in an image. In the upper right corner, the catch phrase 28 of "Feeling softly on your lips."
Is displayed. In addition, below the color photos 26 and 27, "New lipstick [loop droop]
Description 29 is displayed.

On the right side of the page, "Light and soft feeling, natural color and moisture continue."
Is displayed in bold, and a color photograph 31 of a new product, lipstick, is displayed on the right side. In the lower left, the product name, the number of colors, and the price 32 are added.

Below that, a rectangular frame 33 is provided, in which a sentence 34 of "I will give a 9-color palette or lip essence to those who have reserved [Loop Droop] now!" Is displayed. Below that, the color photograph 35 of the 9-color palette and the color photograph 36 of the lip essence are displayed side by side.

Then, as shown in FIG. 4, on the back surface of the folded information sheet 20, the same series of cosmetics, other than lipstick, eye color, cheek color, and nail color, as shown in FIG. , Each color photo 3
7 and the additional name 38 of the product name and price. In the lower margin, there are notches 39 formed at three places.
The lipstick sample set 40 is engaged and held by utilizing. The lipstick sample set 40 has a card shape and has three types of lipstick samples 4 of different colors on its surface.
1 are thinly held in a circular shape, and each surface is covered with a protective sheet 42.

Therefore, the customer who has obtained the product sheet 100 together with the information sheet 20 obtains a certain amount of information on a series of cosmetics of the new series (especially about lipstick) from the information sheet 20 and then obtains the information. The product sheet 100 on which all types of cosmetics related to the series and auxiliary tools (compact case and the like) accompanying the series are displayed is spread, and it is possible to sufficiently take a long time to consider which product to purchase at home or the like. . Then, when a product to be purchased is determined or some candidates are determined, the section displaying those products is separated from the other portions by using the gap 1. These separated portions are defined as partition pieces 50 to 52, for example, as shown in FIG.

Then, the customer makes a request for the partition pieces 50-52.
Is brought to a cosmetics store to which the product sheet 100 and the information sheet 20 have been distributed, and presented to the clerk, so that the desired cosmetics can be easily purchased. In addition, customers who came to the store at the stage when they narrowed down the cosmetics they wanted to purchase, by interacting with the clerk,
The most optimal cosmetics can be selected. For this reason,
The time from visiting a store to selecting cosmetics to purchase can be greatly reduced. Then, the customer is given time to fully consider the cosmetics to be purchased at home or the like outside the store, so that the customer can repeat the study at his own pace and can conclude the conclusions that he / she can understand. Obtainable.

Note that the brought partition pieces 50 and the like play a prima facie role by purchasing cosmetics, and may be disposed of at that time, but they may be used further. For example, a partition piece 50 or the like relating to cosmetics purchased by a customer is stored in a customer management ledger 60 as shown in FIG.
As a purchase record, it is attached every time the customer arrives at the store, and can be used for customer management. In the figure, reference numeral 61 denotes a customer's member number, and 62 denotes a customer's name, under which various information about the customer, a visit history, and the like are entered over time. Below that, there is a subheading 63 of <purchase record>, and in the blank space 64 thereunder, a section piece 50 relating to the purchased cosmetic, such as "lipstick" or "eye color", for each type of cosmetic.
And so on. However, like this,
It is not always necessary to classify by type.

In the present invention, "customer management ledger"
May be of any format as long as it is for managing customer-specific information.

As shown in FIG. 7, the partition pieces 50 and the like relating to the cosmetics purchased by the customer are attached to a point card 65 prepared in advance at the store each time the customer purchases the product, and the number of points reaches a certain number. Then, a prize or the like may be obtained, which may be used for sales promotion. At this time, since the prices of cosmetics vary, instead of making one point per piece, the piece 50 on which lipstick (price 3000 yen) is displayed has three points and nail color (price 1).
It is desirable that the number of points to be added differs according to the type (price) of the displayed product, such as 1 point for the section piece 56 on which 200 yen is displayed.

FIG. 7 shows the back side of the point card 65, on which the member number 66 and the name 67 of the customer are written, as shown in FIG.

As described above, when the separated partition pieces 50 and the like are attached to the customer management ledger 60 and the point card 65 for use, the water-soluble adhesive is applied in advance to the back of the product sheet 100 like a stamp. It is desirable to form an agent layer in advance. That is, it is possible to easily attach the partition 50 only by wetting the back surface thereof. As the water-soluble adhesive used for the water-soluble adhesive layer, gum arabic, starch paste, and the like conventionally used for stamps and the like are suitable.

For the same reason as above, the product sheet 100 is formed of a sheet main body and a release paper adhered to the back surface of the sheet main body via an adhesive layer.
Formed through the sheet body, the adhesive layer, and the release paper. In this case, the partition piece 50 and the like can be cut off with the release paper adhered to the back surface, and the usability is good.

On the other hand, as shown in FIG.
A value of 0 may be used in which a cut 70 is formed in a grid pattern only on the sheet body, and a release paper 71 having no cut is attached to the back surface via an adhesive layer. According to this, a customer or a clerk peels off a partition piece 50 or the like relating to cosmetics decided to be purchased from the surface of the release paper 71 with an adhesive layer on the back side at the store, and the customer management ledger 60 or It can be attached to the point card 65.
Therefore, in the method of using the product sheet of the present invention,
As described above, the operation of "disconnecting"
This is intended to include the act of peeling and removing only the partition pieces from the state in which the partition pieces separated in advance by 0 are aligned and adhered to the surface of the release paper 71 side by side.

Then, each section piece, as in the above example,
It is not necessary to arrange them without gaps through the gap 70, and FIG.
As shown in FIG. 6, the periphery of each section piece may be surrounded by an independent cut 70 ', and may be arranged with a slight space therebetween. According to this configuration, when one partition piece is peeled off, other partition pieces adjacent thereto are not likely to peel off, so that it is easy to handle. However, as shown in FIG. 9, arranging the division pieces without any gap has an advantage that the entire sheet becomes compact.

In the present invention, the product sheet 100
The target product is not limited to cosmetics, and may be any product handled in a store. However, since it is intended to make the customer judge by appearance, it is not meaningful to display products with features of the internal mechanism or those with features of the operation. It is suitable to be applied to cosmetics, underwear, decorations, and the like, which have problems in design and design.

Then, the distribution of the product sheet 100 is performed by the information sheet 20 (see FIG.
Need not be performed in combination with the product sheet 10).
You can distribute only 0.

It is optimal to display the group of products on each section of the product sheet 100 by printing a color photograph 3 or the like as in the above example. No problem.

[0036]

As described above, the product sheet of the present invention is
Each product group handled at the store is displayed one by one and can be separated one by one. If this is distributed to the customer in advance, the customer can select the product at the store. Even if it is not performed, at home or the like, after looking at the above-mentioned product sheet and sufficiently examining which product to purchase, it is possible to separate the section piece relating to the product desired to be purchased and bring it to the store. Alternatively, the section pieces can be cut off on the spot from the product sheet brought by the customer to the store. Then, since the clerk only needs to look at the product displayed on the separated section piece and present the real product to the customer, the time required for product selection can be significantly reduced, and the customer can It is hard to stay. In addition, there is an advantage in that display products are less frequently taken by a single customer, and display disturbance is reduced.

In the product sheet of the present invention,
In particular, when the water-soluble adhesive layer is formed on the back surface, when the separated partition piece is stuck to a customer management ledger, a point card, or the like, it can be easily stuck simply by wetting the back surface. Therefore, it is suitable.

For the same reason, the product sheet is an adhesive sheet with release paper as a whole, and is detached with a release paper attached to the back surface, or is peeled off from the release paper. Are also suitable.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram showing one embodiment of the present invention.

FIG. 2 is an explanatory diagram of a use mode of the embodiment.

FIG. 3 is an explanatory diagram of a configuration of an information sheet used when using the embodiment.

FIG. 4 is an explanatory diagram of a configuration of an information sheet used when using the embodiment.

FIG. 5 is an explanatory diagram of a use mode of the embodiment.

FIG. 6 is an explanatory diagram of a use mode of the embodiment.

FIG. 7 is an explanatory diagram of another use mode of the embodiment.

FIG. 8 is an explanatory diagram of a loyalty card used in the above another usage mode.

FIG. 9 is an explanatory view of another embodiment of the present invention.

FIG. 10 is an explanatory view of still another embodiment of the present invention.

[Explanation of symbols]

 1 cut 3,6,7,8-10 color photograph

Claims (7)

[Claims] Claims: 1. A sheet used for sales promotion of a product handled in a store, wherein intermittent cuts are formed in the vertical and horizontal directions of one sheet, and the cuts are formed in each section surrounded by the cut. A product sheet, wherein a group of products handled in a store is displayed one by one. 2. The product sheet according to claim 1, wherein a water-soluble adhesive layer is formed on a back surface of the sheet. 3. The product sheet according to claim 1, wherein the sheet is formed of a sheet main body and a release paper adhered to the back surface of the sheet main body via an adhesive layer. 4. A sheet used for sales promotion of products handled in a store, wherein a cut is formed in a vertical and horizontal direction of one sheet body, and the store is provided in each section surrounded by the cut. The product group handled by is displayed one by one, respectively, on the back of the above sheet body,
A product sheet having a release paper adhered thereto via an adhesive layer. 5. A product sheet according to any one of claims 1 to 4, which is distributed in advance to a customer, and when visiting the store, only a piece for displaying a product desired to be purchased is separated from the product sheet. A method of using the product sheet, wherein the customer or the clerk separates the product at the store or the store clerk presents the actual product to the customer based on the display of the separated sheet section. . 6. The separated sheet section piece,
6. The method of using a product sheet according to claim 5, wherein a sheet section of the product purchased by the customer is pasted and stored in a predetermined column of a customer management ledger. 7. The separated sheet section piece,
6. Use of the product sheet according to claim 5, wherein a sheet section of the product purchased by the customer is attached to a predetermined column of a prepared point card, and the number of points is added by attaching the sheet section. Method.