JP2002171511A - Selective cm distribution system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a selective CM distribution system that can distribute many kinds of diversified CM information items such as CM information corresponding to the taste/preference of each user by each comparatively narrow area like municipalities to each user without disturbing each user to efficiently utilize its recorder. SOLUTION: Each user side is provided with a program reception section that receives program relation information such as program information and timing information when a CM(Commercial Message) is to be inserted on the way of a program broadcast on a radio wave from a television broadcast station 2, with a CM reception section that receives CM information from a CM distribution server 3 through the Internet, a display section 12 that displays a program from the program reception section or the CM from the CM reception section, and a changeover section that selects the program from the program reception section or the CM from the CM reception section for display contents displayed on the display section.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

TECHNICAL FIELD The present invention relates to television broadcasting, CA
The present invention relates to a selective CM distribution system capable of adjusting the content of a CM inserted in the middle of a program transmitted by TV broadcast or Internet broadcast to suit the attributes or desires of each user.

[0002]

2. Description of the Related Art Japanese Patent Laid-Open Publication No. Hei 10-79711 concerning "Commercial information selection / reproduction method and broadcast system" discloses that a plurality of pieces of CM information and attribute information such as a user's hobbies and preferences are previously recorded in a recording device on the user side. Aside
While displaying program information sent from a CATV station (cable television station), a CM inserted in the middle of a program based on a timing signal multiplexed on the program information.
The present invention proposes a method and a system for making a (commercial message) a CM suitable for each user's hobbies and preferences, that is, a CM different for each user.

[0003]

As described above, in the method and system disclosed in Japanese Patent Application Laid-Open No. Hei 10-79711, a plurality of pieces of CM information including a large amount of data such as a moving image is recorded in advance by a recording apparatus on each user side. To record it. However, recording a plurality of large-capacity CM information in advance on the recording device of each user as described above allows even large-capacity CM information that is not viewed by each user to be recorded by each user. Since the data is stored in the recording device, the efficient use of the recording device on the user side is hindered.

Further, when a method of recording CM information in a recording device of each user in advance as in the method and system of the above-mentioned Japanese Patent Application Laid-Open No. H10-79711 is adopted, the recording device of the user side is required. Due to capacity limitations, the types and number of CM information to be viewed by users must be extremely limited. Therefore, for example, the hobbies and preferences of each user that differ for each relatively small area, such as municipalities, can be determined immediately. It is practically impossible to distribute a wide variety of CM information such as commercial information to each user.

The present invention has been made in view of such a problem of the prior art, and does not hinder the efficient use of the recording apparatus of each user, and has a relatively small size such as a municipal town. Hobbies of each user that differ for each area
It is an object of the present invention to provide a selective CM distribution system capable of distributing various kinds of CM information such as CM information according to taste to each user.

[0006]

A selective CM distribution system according to the present invention for solving such problems of the prior art is provided on each user side, and broadcasts program information broadcasted by radio waves from a television broadcasting station. And CM in the middle of the program
A program receiving unit for receiving program-related information such as timing information into which a (commercial message) is to be inserted, and a CM provided from each CM side from a CM distribution server to be described later via a network such as the Internet.
A CM receiving unit for receiving information, provided on each user side, a display unit for displaying a program from the program receiving unit or a CM from the CM receiving unit, provided on each user side, Switching for switching the display content displayed on the display unit between a program from the program reception unit and a CM from the CM reception unit based on the timing information sent from the program reception unit And a CM distribution server installed at the broadcasting station or at a center entrusted by the broadcasting station, based on attributes such as hobbies and preferences of each user recorded in advance, for each user,
And a CM distribution server that makes the contents of the CM distributed to the CM receiving unit different.

[0007] A selective CM distribution system according to the present invention is provided on each user side, and broadcasts program information broadcasted by radio waves from a television broadcast station and a CM in the middle of the program.
A program receiving unit for receiving program-related information such as timing information into which a (commercial message) is to be inserted, and a CM provided from each CM side from a CM distribution server to be described later via a network such as the Internet.
A CM receiving unit for receiving information, provided on each user side, a display unit for displaying a program from the program receiving unit or a CM from the CM receiving unit, provided on each user side, Switching for switching the display content displayed on the display unit between a program from the program reception unit and a CM from the CM reception unit based on the timing information sent from the program reception unit And a CM distribution server installed in the broadcast station or a center entrusted by the broadcast station, based on the desired content of the CM input before or during the broadcast of the program information from each user, A CM distribution server for making the content of the CM distributed to the CM receiving unit different for each user.

[0008] A selective CM distribution system according to the present invention is provided on each user side, and includes program information transmitted from a CATV station via a cable and C information in the middle of the program.
A program receiving unit for receiving program-related information such as timing information into which an M (commercial message) is to be inserted;
CM for receiving CM information from a CM distribution server described below via a network such as a TV cable.
A receiving unit, a display unit provided on each user side for displaying a program from the program receiving unit or a CM from the CM receiving unit; and a display unit provided on each user side and sent from the program receiving unit. A switching unit for switching a display content displayed on the display unit to one of a program from the program reception unit and a CM from the CM reception unit based on the timing information coming from the broadcast station; A CM distribution server installed in a center entrusted by a broadcasting station, the content of a CM distributed to the CM receiving unit for each user based on attributes such as hobbies and preferences of each user recorded in advance. And a CM distribution server that is configured to differ from the CM distribution server.

[0009] A selective CM distribution system according to the present invention is provided on each user side, and includes program information transmitted from a CATV station via a cable and C information in the middle of the program.
A program receiving unit for receiving program-related information such as timing information into which an M (commercial message) is to be inserted;
CM for receiving CM information from a CM distribution server described below via a network such as a TV cable.
A receiving unit, a display unit provided on each user side for displaying a program from the program receiving unit or a CM from the CM receiving unit; and a display unit provided on each user side and sent from the program receiving unit. A switching unit for switching a display content displayed on the display unit to one of a program from the program reception unit and a CM from the CM reception unit based on the timing information coming from the broadcast station; A CM distribution server installed at a center entrusted by a broadcasting station, the CM distribution server being provided for each user based on desired contents of a CM input before or during the broadcast of the program information from each user. And a CM distribution server that makes the content of the CM distributed to the receiving unit different.

Further, the selective CM distribution system according to the present invention is provided on each user side, and includes program information transmitted from an Internet broadcast station comprising a program distribution server via the Internet and a CM (Commercial Message) in the middle of the program. ) Is provided on each user side for receiving program-related information such as timing information to be inserted, and a C (described later) is provided via the Internet.
A CM receiving unit for receiving CM information from the M distribution server; a display unit provided on each user side for displaying a program from the program receiving unit or a CM from the CM receiving unit; Provided on the side, based on the timing information sent from the program receiving unit, the display content displayed on the display unit is changed to any one of the program from the program receiving unit and the CM from the CM receiving unit. A switching unit for switching between crabs, and a CM distribution server installed in the broadcast station or a center entrusted by the broadcast station,
Based on the attributes such as the hobbies and preferences of each user recorded in advance, the C to be distributed to the CM receiving unit for each user
And a CM distribution server that makes the contents of M different.

Further, the selective CM distribution system according to the present invention is provided on each user side, and includes program information transmitted from an Internet broadcast station comprising a program distribution server via the Internet, and a CM (Commercial Message) in the middle of the program. ) Is provided on each user side for receiving program-related information such as timing information to be inserted, and a C (described later) is provided via the Internet.
A CM receiving unit for receiving CM information from the M distribution server; a display unit provided on each user side for displaying a program from the program receiving unit or a CM from the CM receiving unit; Provided on the side, based on the timing information sent from the program receiving unit, the display content displayed on the display unit is changed to any one of the program from the program receiving unit and the CM from the CM receiving unit. A switching unit for switching between crabs, and a CM distribution server installed in the broadcast station or a center entrusted by the broadcast station,
A CM distribution server that varies the content of the CM to be delivered to the CM receiving unit for each user based on the desired content of the CM input before or during the distribution of the program information from each user. And characterized in that:

The selective CM distribution system according to the present invention is provided on each user side, and includes program information such as program information such as a television program and timing information for inserting a CM (commercial message) in the middle of the program. A program receiving unit for receiving information, a program information recording unit for recording the program information and program related information from the program receiving unit, and a program information and program related information recorded in the program information recording unit A program playback unit for playing back, a CM receiving unit for receiving CM information from a CM distribution server described below via a network such as the Internet, and a CM receiving unit for each user; A display unit for displaying a program from the program reproduction unit or a CM from the CM reception unit; Based on the timing information sent from the display content displayed on the display unit,
The program from the program reproducing unit and the CM from the CM receiving unit
A switching unit for switching to any one of the above, and a CM installed in the broadcast station or a center entrusted by the broadcast station.
A CM distribution server, wherein the CM server distributes the content of the CM to be delivered to the CM receiving unit for each user based on attributes such as hobbies and preferences of each user recorded in advance; It is characterized by having.

The selective CM distribution system according to the present invention is provided on each user side, and includes program information such as program information such as a television program and timing information at which a CM (commercial message) is to be inserted in the middle of the program. A program receiving unit for receiving information, a program information recording unit for recording the program information and program related information from the program receiving unit, and a program information and program related information recorded in the program information recording unit A program playback unit for playing back, a CM receiving unit for receiving CM information from a CM distribution server described below via a network such as the Internet, and a CM receiving unit for each user; A display unit for displaying a program from the program reproduction unit or a CM from the CM reception unit; Based on the timing information sent from the display content displayed on the display unit,
The program from the program reproducing unit and the CM from the CM receiving unit
A switching unit for switching to any one of the above, and a CM installed in the broadcast station or a center entrusted by the broadcast station.
A distribution server configured to vary the content of a CM to be distributed to the CM receiving unit for each user based on a desired content of the CM input before or during the reproduction of the program from each user. And a CM distribution server.

[0014]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Embodiment 1 FIG. FIG. 1 is a block diagram showing a system according to the first embodiment of the present invention. In FIG. 1, a frame indicated by a dashed line 1 indicates a system on the broadcast station side, 2 is a BS digital broadcast station (a CS digital broadcast station, a terrestrial digital broadcast station, or the like), and 2a is a broadcast station. An antenna 2, a CM distribution server 3 for distributing CM information (commercial message information; information on CM contents composed of moving images, still images, voices, characters, etc.) to each user via the Internet, Personal information such as user ID, name, address, etc., customer attribute information such as hobby / taste, age group, gender, and occupation of each user, each CM information, and customer attribute information corresponding to (adapted to) each CM information Are stored in a database in which are stored in association with each other. In FIG. 1, reference numeral 5 denotes a broadcasting satellite (BS) for relaying a broadcast wave from the broadcasting station 2 to each user.

In the first embodiment, the CM distribution server 3 prepares a dedicated CM distribution address for each user, and the browser section (WW in the system) of each user.
Based on a transmission request from a part that executes software for browsing W page information), CM information suitable for the user's hobbies and preferences is selectively transmitted to the browser unit.

In FIG. 1, reference numeral 10 denotes a “tuner-integrated (built-in) television” installed in a house or an office of each user. The internal configuration of the television 10 will be described with reference to FIG.
A tuner unit (preferably one for receiving any two or all of BS digital broadcast radio waves, CS digital broadcast radio waves, and terrestrial radio waves) for receiving the broadcast radio waves relayed by, 12 is a display unit, and 13 is It receives CM information from the CM distribution server 3 via the Internet, and informs the CM distribution server 3 of information from the user side (“shows the genre of the CM that the user wants to distribute and the user's desire regarding the advertiser”. ) For transmitting one of the program information from the tuner unit 11 and the CM information from the browser unit 13 to the display unit 12. The switching unit 15 includes CM insertion timing information transmitted from the tuner unit 11 (the CM insertion timing information is transmitted by radio waves from the broadcasting satellite 5). The group information multiplexed into (techniques such as data broadcasting) has been the CM information acquiring operation by the browser unit 13 on the basis of the data) indicating the timing for inserting CM come in the middle of a program transmitted switching section 14
And a switching control unit for controlling the switching operation by the control unit.

In the first embodiment, a user uses a remote controller 16 at hand to wirelessly transmit a channel selection signal (tuning signal) to the television 10, thereby transmitting the signal from the tuner unit 11 to the display unit 12. A channel for program information can be selected.

In the first embodiment, the television wave from the broadcast station 2 includes program information and CM insertion timing information inserted during the program (when a CM is inserted several times in the program). Program-related information including information such as the start time and end time of each CM) is multiplexed in the form of "data broadcast" or the like.

Also, in the first embodiment, personal information such as the name and address of each user and customer attribute information such as hobbies, preferences, ages, genders, and occupations are reported by each user (transmission via the Internet). Or by mail)
The CM distribution server 3 registers the information in the database 4 in advance in association with the ID assigned to each user. In the database 4, each piece of customer attribute information and each piece of CM information are also recorded in association with each other.

The CM distribution server 3 sets a dedicated CM distribution address (channel) for each user in advance. Further, the CM delivery address dedicated to each user has, based on the information from the database 4, a C address suitable for each user's customer attribute.
M information (or the CM distribution server 3 from each user)
A recording device that records data and a program for enabling selective transmission of “CM information suitable for a genre or an advertiser desired by a user for a distributed CM” input to the user. Connect.

Therefore, in the first embodiment, the CM
When each user accesses the dedicated CM distribution address for each user, the distribution server 3 instantly (nearly in real time) sets the CM information (or the user information of each user) suitable for the attribute of each user. C responding to hope
M information) can be selectively transmitted. As a method of transmitting such CM information via the Internet, for example, a "streaming distribution method" (such as a "downloading method") that does not require an excessive storage capacity of a user-side system (the user-side system is not capable of transmitting Is a method of reproducing in real time while receiving, and a method generally adopted in the current “Internet broadcasting” is desirable.

Next, the operation of the first embodiment will be described. First, each user transmits information such as his / her name, address, and hobby in advance from the browser unit 13 via the Internet.
It is transmitted to the M distribution server 3. The CM distribution server 3 receiving these information records the information in the database 4 in association with the user ID. Further, the CM distribution server 3 sets a dedicated CM distribution address for each user for each user, and when the user accesses the dedicated CM distribution address for the user, the CM distribution server 3 matches the attribute of the user. CM to do
Information (or CM information corresponding to the request of the user) is selected and preset so that it can be transmitted instantaneously.

When a center commissioned by a plurality of broadcasting stations operates the CM distribution server 3, that is, as a target of CM information stored by the CM distribution server 3, a plurality of broadcasting stations or a plurality of If there is a broadcast channel, “selection of CM information suitable for each user's customer attribute (or CM information corresponding to each user's request)” by the CM distribution server 3 is performed by each broadcasting station or each broadcasting station. It is desirable to perform this for each broadcast channel.

When the user operates the remote controller 16 to view a program on a certain channel, first, the tuner unit 11 transmits program information and program-related information (including CM timing information) on the channel. Receive. Then, the tuner unit 11 transmits the received program information to the display unit 12 via the switching unit 14,
Output is performed from the display unit 12 (in the first embodiment, the display unit 12 is also provided with a speaker, and can also output audio and sound of a program).

At the same time, the tuner 1
1 is for switching the CM insertion timing information in the program-related information multiplexed with the program information to the switching control unit 15.
(Consisting of a microcomputer, etc.). The switching control unit 15 includes the tuner unit 11
When it is time to insert a CM in the middle of a program output from the display unit 12 based on the CM insertion timing information from the CM, the time immediately before that (a predetermined time earlier than the CM start time) ), The browser unit 13 "accesses a user-specific CM distribution address prepared in advance by the CM distribution server 3 and is suitable for the attribute of the user (or, As a result, the CM distribution server 3 transmits a command which is selected in advance (receives the CM information from the CM distribution server 3 and reproduces the information in real time in a streaming manner).

Then, based on this command, the browser unit 13 accesses the CM distribution address (channel) dedicated to the user prepared by the CM distribution server 3. Then, the CM distribution server 3 immediately transmits the CM information suitable for the customer attribute of the user (or the CM information suitable for the request input by the user) to the browser unit 13 via the Internet in a streaming manner. I do. The browser unit 13 simultaneously (in real time) reproduces the CM information while receiving the CM information, and transmits the reproduced information to the switching unit 14.

At the same time as or before or after the operation of the browser unit 13, the switching control unit 15 determines whether or not a current program is being broadcast based on the CM insertion timing information from the tuner unit 11. When the start time to start the output of the CM comes, the start timing signal is also transmitted to the switching unit 14. The switching unit 14 receives the timing signal from the switching control unit 15 and transmits the information to be sent to the display unit 12 to the tuner unit 1 up to that time.
1 is switched to the CM information from the browser unit 13.

The switching control unit 15 terminates the output of the CM inserted in the program based on the CM insertion timing information from the tuner unit 11 when the CM is output from the display unit 12. When the end time to be reached is reached, the end timing signal is transmitted to the switching unit 14. The switching unit 14 receives the timing signal and switches the information to be sent to the display unit 12 from the CM information from the browser unit 13 up to that point to the program information from the tuner unit 11.

In the above description of the first embodiment, the CM distribution server 3 selects CM information to be distributed to each user based on customer attributes of each user registered in the database 4 in advance. According to the first embodiment, however, the user operates the content / genre of the CM desired to be distributed by himself / herself, for example, before or after the user starts watching a certain program. Desired information for selecting an advertiser company name, etc. "can be sent to the CM distribution server 3. In this case, the user operates, for example, the remote controller 16 to transmit a tuning signal to the tuner unit 11 and operates the browser unit 13 to connect to the CM distribution server 3 and to operate the CM distribution server 3. Is displayed on the display unit 12, and the user inputs his / her desired information into the “input screen for inputting desired information such as the content, genre, and advertiser company name of the commercial desired to be distributed”. To the CM distribution server 3 (input). Thereby, the CM distribution server 3 selects the CM information suitable for the user based on the desired information individually transmitted (input) by the user, and stores the selected CM information in the CM dedicated to the user. It is set in advance so that it can be individually transmitted to the user who has accessed the distribution address.

In the first embodiment, the browser unit 13 receives a command from the switching control unit 15 and accesses a user-specific CM distribution address prepared by the CM distribution server 3 via the Internet. However, in the present invention, the browser unit 13
In other words, while the tuner unit 11 is receiving program information, it may be connected (always connected) to the user's dedicated CM delivery address prepared by the CM delivery server 3 via the Internet. .

Further, in the first embodiment, the CM distribution server 3 includes the broadcasting station system (reference numeral 1) together with the broadcasting station 2.
This CM distribution server 3
Physically, it is not necessary to be located at the same place as the broadcast station 2, and it may be located at a place remote from the broadcast station 2. Also, the operating entity of the CM distribution server 3 does not need to be the same as the operating entity of the broadcasting station 2. For example, a data center operated by a company entrusted by a plurality of broadcasting stations 2 is an operating entity. It may be.

Embodiment 2 FIG. Next, FIG. 2 is a block diagram showing Embodiment 2 of the present invention. The differences between the second embodiment shown in FIG. 2 and the first embodiment are as follows. That is, in the second embodiment, the TV 10 is a “tuner / VTR integrated TV” that incorporates not only a tuner for terrestrial broadcasting, BS digital broadcasting, and CS digital broadcasting but also a VTR (video tape recorder) 17. It is configured. In the second embodiment, the VT
In the R17, program information and program-related information (including CM insertion timing information) are sent from the tuner unit 11 and recorded. When the VTR 17 reproduces the program information by the user's operation of the remote controller 16, the reproduced program information is transmitted to the display unit 12 via the switching unit 14 and output there. When a program is being reproduced by the VTR 17,
CM insertion timing information from TR 17 is transmitted to switching control unit 15. Except for the above, the configuration of the second embodiment is the same as that of the first embodiment (in FIG. 2, the same reference numerals are given to portions common to FIG. 1 and the description is omitted).

Next, the operation of the second embodiment will be described. In the second embodiment, as described above, when the VTR 17 is reproducing program information, the reproduced program information is:
The data is transmitted to the display unit 12 via the switching unit 14 and output there. When a program is being reproduced by the VTR 17, CM insertion timing information relating to the program being reproduced is transmitted from the VTR 17 to the switching control unit 15. When the time to insert the CM approaches during the reproduction of the program, the switching control unit 15 sends the “CM delivery” to the browser unit 13 based on the timing information from the VTR 17. When the CM start time comes, the program information from the VTR 17 is switched to the CM information from the browser unit 13 and the display unit 12 is displayed on the display unit 12. "Send".

With the above configuration, in the second embodiment, V
When the program recorded in the TR 17 is being reproduced, the CM inserted in the program being reproduced can be adapted to the customer attributes and desires of each user. Except for what is described here, the configuration is the same as that of the first embodiment, and a description thereof will not be repeated.

Embodiment 3 Next, FIG. 3 is a block diagram showing a third embodiment of the present invention. In FIG. 3, portions common to those in FIG. 1 (those having the same function) are denoted by the same reference numerals, and description thereof will be omitted. In FIG. 3, 31 is the CAT
V (cable TV) station side system, 32 is CATV
Station, 33 is a wired cable (optical fiber cable, etc.)
It is. 35 is a CATV installed on the user side.
A set-top box (STB) 36 is a receiving unit built in the set-top box 35 and has a CA.
A receiving unit 37 for receiving a TV program and program-related information (including timing information for inserting a CM in the middle of the program), and 37 is a television (display).

The third embodiment differs from the first embodiment in that the first embodiment broadcasts program information and program-related information to each user from a BS digital broadcast station or the like by broadcast waves. On the other hand, in the third embodiment, C
The point is that the ATV station 32 broadcasts programs and program-related information to each user via a wired cable. The configuration and operation of the third embodiment other than those described here are the same as those of the first embodiment.
Are basically almost the same as those in the above, and therefore, detailed description is omitted. Also in the third embodiment, substantially the same effects as in the first embodiment can be obtained.

Embodiment 4 FIG. FIG. 4 is a block diagram showing Embodiment 4 of the present invention. In FIG. 4, portions common to those in FIG. 3 (those having the same function) are denoted by the same reference numerals, and description thereof will be omitted. In FIG. 4, reference numeral 41 denotes a system of an Internet broadcast station, and reference numeral 42 denotes a program transmission server for the Internet broadcast station. Reference numeral 45 denotes a set-top box (STB) for receiving Internet broadcasts installed on each user side. The set-top box 45 includes a browser unit (browsing software unit) 36 for receiving program information. Built-in. Also,
The set-top box 45 includes a browser unit 1 for receiving CM information selectively distributed by the CM distribution server 3 for each user as described with reference to FIG.
3 ", a switching unit 14, a switching control unit 15, and the like. Reference numeral 37 denotes a television (display).

In the fourth embodiment, similarly to the third embodiment, the CATV station 32 broadcasts program information and program-related information (including CM insertion timing information) to the user via the wired cable 33 in the same manner as the Internet. The program distribution server 42 of the broadcast station 41 distributes program information and program-related information (including CM insertion timing information) to the user via the Internet. This distribution is distributed in a streaming manner, and the browser unit 4 on the user side
6 receives the program information as the streaming data, decodes the information in real time, sends it to the television 37 via the switching unit 14, and outputs it. In addition, the browser unit 46 receives program-related information (including CM insertion timing information) together with the program information, and transmits the timing information to the switching control unit 15. Switching control unit 15
Based on this timing information, the browser unit 13 and the switching unit 14 are controlled at necessary timing to control the CM information distributed from the CM distribution server 3 (for the CM distribution server 3 to be adapted to each user). The pre-selected CM information) is output from the television 37. The configuration and operation of the fourth embodiment other than those described here are basically the same as those of the first and third embodiments, and therefore detailed description is omitted. In the fourth embodiment, substantially the same effects as those in the first to third embodiments can be obtained.

Embodiment 5 FIG. FIG. 5 is a block diagram showing Embodiment 5 of the present invention. In FIG. 5, portions common to those in FIG. 4 (those having the same function) are denoted by the same reference numerals, and description thereof will be omitted. In FIG. 5, reference numeral 51 denotes a system on the Internet broadcast station side, and 52 is a program distribution server for alternately distributing program information and CM information inserted in the middle of the program via the Internet. Reference numeral 55 denotes an "Internet TV" for Internet broadcasting installed on each user side.
The Internet television 55 includes a browser section 56 for receiving program information and CM information flowing from the program distribution server 52 in a streaming manner and decoding the information in real time, and a program received and decoded by the browser section 56. Output unit 57 (a display for outputting video and audio /
And a speaker that outputs sound).

In the above-described fourth embodiment, the program information is distributed by the program distribution server 42, the CM information is distributed by the CM distribution server 3, and the timing of switching between the program information and the CM information is determined by the user. The switching control unit 15 performs this. On the other hand, in the fifth embodiment,
A program distribution server 52 on the Internet broadcast station 51 side
However, the program information and the CM information inserted in the middle of the program are alternately distributed to the user via the Internet. The program distribution server 52 exchanges information with the CM distribution server 3. Then, the program distribution server 52 receives from the CM distribution server 3 the CM insertion timing information and the customer attribute information for each user and the CM information suitable for the information desired by each user,
"Program information and CMs that match the attributes and wishes of each user
Is distributed to the browser unit 56 of each user.

In the fifth embodiment as well, the customer attribute information of each user is transmitted from the user's browser unit 56 to the CM distribution server 3 via the Internet and registered in the database 4. In addition, each user's “desired information such as a genre and an advertiser for a CM that he or she wants to see” can also be transmitted from the browser unit 56 before or during program reception by remote-controlling the browser unit 56 from the user. It can be transmitted to the CM distribution server 3. The configuration and operation of the fifth embodiment other than those described above are basically substantially the same as those of the fourth embodiment, and thus detailed description will be omitted. As described above, also in the fifth embodiment, the first embodiment is used.
Almost the same effects as in the cases of Nos. 1 to 4 can be obtained.

[0042]

As described above, according to the selective CM distribution system of the present invention, each user can use a broadcasting station side system such as BS digital broadcasting, CS digital broadcasting, terrestrial broadcasting, CATV, and Internet broadcasting. From, CM information that matches customer attributes such as his / her hobbies and preferences, or
CM information that matches desired information such as a genre or an advertiser of a CM that the user wants to distribute can be received at a necessary timing and inserted into a program.

Therefore, in the selective CM distribution system of the present invention, a large amount of CM information is stored in the recording device of the user's system as in the conventional system disclosed in Japanese Patent Laid-Open No. Hei 10-79711. Since there is no need to accumulate a lot of CM information that the user is unlikely to view), the efficient use of the recording device of each user is not hindered, and the recording device of the user is effectively used. (Recording only information that is likely to be used by the user to avoid recording useless information).

In a case where a large amount of a plurality of pieces of CM information is stored in a recording device of a user's system as in the system proposed in the conventional Japanese Patent Application Laid-Open No. Hei 10-79711, the recording on the user's side is performed. The type and number of CM information that can be stored in the apparatus in advance must be limited (accordingly, in such a method, CM information limited to only a small area, etc., which each user really desires, is recorded) It cannot be recorded on the device and provided to the user.)

On the other hand, according to the present invention, various and various types of CM information are stored in the system on the broadcasting station side, and C information suitable for each user's attribute or desire is selected from among them.
Since the M information is distributed via the Internet or the like, for example, "CM information unique to each relatively small area such as a municipalities and adapted to the hobbies and preferences of each user" may be used. A wide variety of CM information,
It can be distributed to each user.

[Brief description of the drawings]

FIG. 1 is a block diagram illustrating Embodiment 1 of the present invention.

FIG. 2 is a block diagram illustrating Embodiment 2 of the present invention.

FIG. 3 is a block diagram for explaining Embodiment 3 of the present invention.

FIG. 4 is a block diagram illustrating Embodiment 4 of the present invention.

FIG. 5 is a block diagram for explaining Embodiment 5 of the present invention.

[Explanation of symbols]

 1, 31 Broadcasting station side system 2 Broadcasting station 2a Antenna 3 CM distribution server 4 Database 5 Broadcast satellite (BS) 10 Tuner integrated TV 11 Tuner section 12 Display section 13, 46, 56 Browser section 14 Switching section 15 Switching control section 16 Remote controller 17 VTR 32 CATV station 33 Wired cable 35, 45 Set-top box 36 Receiver 37 TV (display) 41, 51 Internet broadcasting station 42, 52 Program distribution server 55 Internet television 57 Output unit

Claims (8)

[Claims] An information processing apparatus provided in each user and receiving program information broadcast by radio waves from a television broadcasting station and program-related information such as timing information for inserting a CM (commercial message) in the middle of the program. A program receiving unit for receiving CM information distributed from a CM distribution server described later via a network such as the Internet, provided on each user side; and a CM receiving unit provided on each user side, A display unit for displaying a program from a program reception unit or a CM from the CM reception unit; and a display unit provided on each user side, based on the timing information sent from the program reception unit. The display content to be displayed is the same as the program from the program receiving unit and the C
A switching unit for switching to any one of CMs from the M receiving unit; and a CM distribution server installed in the broadcasting station or a center entrusted by the broadcasting station, wherein each user's hobbies and preferences recorded in advance are provided. And a CM distribution server that makes the content of the CM distributed to the CM receiving unit different for each user based on attributes such as the following. 2. A program provided on each user side for receiving program information broadcast by radio waves from a television broadcast station and program related information such as timing information for inserting a CM (commercial message) in the middle of the program. A program receiving unit for receiving CM information distributed from a CM distribution server described later via a network such as the Internet, provided on each user side; and a CM receiving unit provided on each user side, A display unit for displaying a program from a program reception unit or a CM from the CM reception unit; and a display unit provided on each user side, based on the timing information sent from the program reception unit. The display content to be displayed is the same as the program from the program receiving unit and the C
A switching unit for switching to any of the CMs from the M receiving unit; and a CM distribution server installed in the broadcasting station or a center entrusted by the broadcasting station, wherein each of the users transmits the program information before broadcasting. Or a CM distribution server configured to vary the content of the CM to be distributed to the CM receiving unit for each user based on desired content regarding the CM input during the broadcast. Selective CM distribution system. 3. A program provided on each user side to receive program information broadcast from a CATV station via a cable and program-related information such as timing information for inserting a CM (commercial message) in the middle of the program. And a program receiving section for each user, the Internet or CATV
CM described later via a network such as a wired cable for
A CM receiving unit for receiving CM information distributed from the distribution server; a display unit provided on each user side for displaying a program from the program receiving unit or a CM from the CM receiving unit; Based on the timing information sent from the program receiving unit, the display contents displayed on the display unit are provided on the user side, and the program from the program receiving unit and the C
A switching unit for switching to any one of CMs from the M receiving unit; and a CM distribution server installed in the broadcasting station or a center entrusted by the broadcasting station, wherein each user's hobbies and preferences recorded in advance are provided. And a CM distribution server that makes the content of the CM distributed to the CM receiving unit different for each user based on attributes such as the following. 4. Each user is provided with program-related information such as program information broadcast from a CATV station via a cable and timing information for inserting a CM (commercial message) in the middle of the program. And a program receiving section for each user, the Internet or CATV
CM described later via a network such as a wired cable for
A CM receiving unit for receiving CM information distributed from the distribution server; a display unit provided on each user side for displaying a program from the program receiving unit or a CM from the CM receiving unit; Based on the timing information sent from the program receiving unit, the display contents displayed on the display unit are provided on the user side.
A switching unit for switching to any of the CMs from the M receiving unit; and a CM distribution server installed in the broadcasting station or a center entrusted by the broadcasting station, wherein each of the users transmits the program information before broadcasting. Or a CM distribution server configured to vary the content of a CM to be distributed to the CM receiving unit for each user based on desired content regarding a CM input during the broadcast. Selective CM distribution system. 5. Program information provided on each user side and distributed from an Internet broadcasting station comprising a program distribution server via the Internet, and a CM in the middle of the program.
A program receiving unit for receiving program-related information such as timing information into which a (commercial message) is to be inserted, and CM information provided on each user side and distributed from a CM distribution server described later via the Internet A CM receiving unit for displaying a program from the program receiving unit or a CM from the CM receiving unit; a display unit for displaying a CM from the program receiving unit or a CM from the CM receiving unit; The display content displayed on the display unit is changed based on the timing information sent from
A switching unit for switching to any one of CMs from the M receiving unit; and a CM distribution server installed in the broadcasting station or a center entrusted by the broadcasting station, wherein each user's hobbies and preferences recorded in advance are provided. And a CM distribution server that makes the content of the CM distributed to the CM receiving unit different for each user based on attributes such as the following. 6. Program information provided on each user side and distributed from an Internet broadcast station comprising a program distribution server via the Internet, and a CM in the middle of the program.
A program receiving unit for receiving program-related information such as timing information into which a (commercial message) is to be inserted, and CM information provided on each user side and distributed from a CM distribution server described later via the Internet A CM receiving unit for displaying a program from the program receiving unit or a CM distributed from the CM receiving unit; and a display unit for displaying a CM distributed from the CM receiving unit. On the basis of the timing information sent from the receiving unit, the display content displayed on the display unit is changed to the program from the program receiving unit and the C
A switching unit for switching to any one of the CMs from the M receiving unit; and a CM distribution server installed in the broadcast station or a center entrusted by the broadcast station, wherein the CM distribution server is provided before each user distributes the program information. Or a CM distribution server configured to vary the content of the CM to be distributed to the CM receiving unit for each user based on the desired content regarding the CM input during the distribution. Selective CM distribution system. 7. A program receiving unit, provided on each user side, for receiving program information such as a television program and program-related information such as timing information for inserting a CM (commercial message) in the middle of the program. A program information recording unit for recording the program information and program-related information from the program receiving unit; a program reproduction unit for reproducing program information and program-related information recorded in the program information recording unit; A CM receiving unit provided on each user side for receiving CM information distributed from a CM distribution server to be described later via a network such as the Internet; and a program from the program reproducing unit provided on each user side. A display unit for displaying a CM from the CM receiving unit; and a timing provided on each user side and transmitted from the program reproducing unit. Based on the distribution, display contents displayed on the display unit, the program from the program reproduction unit wherein C
A switching unit for switching to any one of CMs from the M receiving unit; and a CM distribution server installed in the broadcasting station or a center entrusted by the broadcasting station, wherein each user's hobbies and preferences recorded in advance are provided. And a CM distribution server that makes the content of the CM distributed to the CM receiving unit different for each user based on attributes such as the following. 8. A program receiving unit provided on each user side for receiving program information such as a television program and program-related information such as timing information for inserting a CM (commercial message) in the middle of the program. A program information recording unit for recording the program information and program-related information from the program receiving unit; a program reproduction unit for reproducing program information and program-related information recorded in the program information recording unit; A CM receiving unit provided on each user side for receiving CM information distributed from a CM distribution server to be described later via a network such as the Internet; and a program from the program reproducing unit provided on each user side. A display unit for displaying a CM from the CM receiving unit; and a timing provided on each user side and transmitted from the program reproducing unit. Based on the distribution, display contents displayed on the display unit, the program from the program reproduction unit wherein C
A switching unit for switching to any one of the CMs from the M receiving unit; and a CM distribution server installed at the broadcast station or a center entrusted by the broadcast station, wherein the CM is transmitted from each user before reproduction of the program or CM input during playback
For each user based on the request
And a CM distribution server that makes the contents of the CM distributed to the M receiving unit different.