JP2002163187A - Information providing system, information providing method, and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information providing system allowing a cellular phone user who saw the existing advertisement of a magazine or the like, to easily acquire at real time detailed information related to the advertisement and allowing an advertiser to acquire at real time response information from the user. SOLUTION: In this information providing system for providing additional information on advertisement, the additional information on the advertisement and additional information identifier corresponding to the additional information on each advertisement, are stored in an additional information database 67c, and the additional information on the corresponding advertisement is provided on the basis of the additional information identifier inputted by an additional information retrieval means 63.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information providing system using a mobile communication device such as a mobile phone (hereinafter, referred to as a "mobile phone"), and more specifically, to an information providing system in a magazine or the like. Information provision for providing additional information of each advertisement to a user by using a unique additional information ID (identifier) corresponding to each advertisement and a unique user ID corresponding to a user such as a mobile phone. The present invention relates to a system and an additional information provision fee charging system.

[0002]

2. Description of the Related Art In recent years, the number of mobile phones equipped with a Web browser function has been rapidly increasing, and more and more homepages having commercial purposes are provided with pages for mobile phones.

[0003] In addition, access to a general Web page that is not registered in a menu prepared by a mobile communication carrier is performed by inputting a URL (Uniform Resource Locator), and various media such as magazine advertisements are accessed. URL is posted on the website.

[0004]

However, since the input device provided in the portable telephone is for originally inputting a telephone number, the number of keys is smaller than that of a personal computer, and alphabetic characters, numerals, symbols, and kana are used. Switch modes and enter characters. URLs are generally alphabetic,
It is composed of a combination of symbols and numbers, and it is necessary to frequently switch modes for input, which impairs user convenience.

[0005] In addition, it is difficult to provide real-time information for advertisements published in magazines and the like, because the media on which the advertisements are published have an issuance interval. Furthermore, it is difficult to post detailed information in a limited advertising space. Although it is conceivable to post such information on a Web page, as described above, the user of the mobile phone can easily use the Web service.
Cannot access page b.

[0006] On the other hand, the advertiser can obtain the response of the consumer who has seen the advertisement through a material request postcard attached to a magazine or the like. Not a response.

Accordingly, the present invention provides a mobile phone user who has viewed an existing advertisement such as a magazine can easily and in real time obtain detailed information related to the advertisement, and the advertiser can obtain response information from the user. It is an object to provide an information providing system, a method, and a recording medium which can obtain the information in real time.

[0008]

SUMMARY OF THE INVENTION In view of the above problems, an invention according to claim 1 is an information providing system for providing additional information of an advertisement, wherein the additional information of the advertisement and the additional information of each advertisement are provided. A storage unit for storing a corresponding additional information identifier and a providing unit for providing additional information of a corresponding advertisement based on the input additional information identifier are provided.

According to the information providing system for providing the additional information of the advertisement configured as described above, the storage unit stores the additional information of the advertisement and the additional information identifier corresponding to the additional information of each advertisement. Then, the additional information of the corresponding advertisement is provided based on the additional information identifier input by the providing means.

[0010] The invention described in claim 2 is the same as the claim 1.
The information providing system according to the above, wherein the additional information identifier is input from a mobile communication device, based on the input,
The additional information of the corresponding advertisement is configured to be provided to the mobile communication device.

[0011] The invention according to claim 3 is based on claim 1.
Or, the information providing system according to 2, wherein the provision status of the additional information is totalized for each advertiser based on the user identifier and the additional information identifier, and charging is performed based on the totaling result.

The invention described in claim 4 is the first invention.
3. The information providing system according to any one of items 1 to 3, wherein the provision status of the additional information is totaled for each advertiser based on the user identifier and the additional information identifier, and the totaling result is provided. .

The invention described in claim 5 is the first invention.
5. The information providing system according to any one of items 1 to 4, wherein additional information of a new advertisement and a new additional information identifier corresponding to the additional information of the new advertisement are generated and stored in the storage unit. It is configured as follows.

According to a sixth aspect of the present invention, there is provided an information providing method for storing additional information of an advertisement and an additional information identifier corresponding to the additional information of each advertisement, and providing the additional information of the advertisement. , Based on the additional information identifier entered,
A providing step of providing additional information of a corresponding advertisement.

According to a seventh aspect of the present invention, an information providing process for storing additional information of an advertisement and an additional information identifier corresponding to the additional information of each advertisement and providing the additional information of the advertisement to a computer. A computer-readable recording medium storing a program to be executed, the computer-readable recording medium being configured to cause a computer to execute a providing process for providing additional information of a corresponding advertisement based on an input additional information identifier.

[0016]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Preferred embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 shows an overall configuration diagram of an information providing system according to an embodiment of the present invention. As shown in FIG. 1, an information providing system according to the present invention comprises a mobile phone Internet server 3 provided by a mobile communication carrier, and a service center 5 connected to the Internet server 3 via a dedicated line 4. And is provided. Here, the service center 5 has a server 6 and a management terminal 7 connected to the server 6. And the user of the mobile phone 1
It is connected to a server 6 via a communication network 2 and an Internet server 3 provided by a mobile communication carrier.

FIG. 2 shows a functional block diagram of the server 6. As shown in FIG. 2, the server 6 includes a Web server 61,
User registration means 62, additional information search means 63, advertiser registration means 64, additional information registration means 65, charging management means 66
And a database management means 67, and the processing by these is performed by executing a program recorded in a program storage unit (not shown) of the server 6. The program storage unit constitutes a medium on which a program is recorded. The program itself is also included in the scope of the present invention.

Further, the server 6 includes a user database 67a, an advertiser database 67b, an additional information database 67c, and an access history database 67d.

In response to a request from the mobile phone 1, the Web server 61 transmits an HTML (Hyper Text Markup Language) file and various image files, as well as a CGI (Common Ga
tewayInterface) Sends the HTML dynamically generated by the program.

The user registration means 62 and the additional information search means 63 operate based on a CGI program. The advertiser registration unit 64, the additional information registration unit 65, and the charge management unit 66 are operated from the terminal 7.

The user registration means 62 is a means for registering basic information on the user of the mobile phone in the user database 67a.

The additional information search means 63 searches for additional information registered in advance in the additional information database 67c using an additional information ID (identifier) published in a magazine or the like, and stores the searched additional information in the portable information. Means for sending to the phone.

The advertiser registration means 64 is a means for registering basic information on the advertiser in the advertiser database 67b.

When the advertiser requests additional information registration, the additional information registering means 65 generates an additional information ID unique to the additional information requested to be registered and registers it in the additional information database 67c. . The newly generated and registered additional information ID is notified to the advertiser so that the advertiser can print the advertisement. In addition to the generation of the additional information ID, the additional information registration unit 65 also registers HTML and image files, which are components of the Web page provided by the advertiser, in the additional information database 67c.

The billing management means 66 records the monthly access status to the additional information for each user of the mobile phone in the access history database 67d, and based on the user ID and the additional information ID, the access status for each advertiser. This is a means to aggregate and provide to the advertiser. The advertiser charges based on the result of the aggregation.

The database management means 67 is registered when the user of the mobile phone refers to the information of the user himself / herself, the information of the advertiser, the information of the additional information, and the user of the mobile phone refers to the additional information. The access history information and the like are managed as a database.

The user database 67a is a database for storing basic information (user ID, personal information of the mobile phone user) regarding the user of the mobile phone.
The personal information includes information necessary for the advertiser to analyze the response, such as age and gender.

The advertiser database 67b is a database that stores information on advertisers.

The additional information database 67c is a database that stores not only the additional information ID but also the content itself of the Web page. The content of the web page is HT
It is recorded as an ML and an image file.

The access history database 67d is a database that stores access status for each user and for each additional information. Access status includes user ID and additional information I
D, access date, access time, and can be totaled by month, advertiser, additional information, time zone, and other user information.

Next, an example of the structure of the database used in the present invention will be described with reference to FIG. Here, a plurality of additional information databases 67c correspond to one advertiser database 67b. A plurality of access history databases 67d correspond to one user database 67a, and a plurality of access history databases 67d correspond to one additional information database 67c.

The user database 67a contains information on the user of the mobile phone, such as a user ID, a user name,
Gender, age, mail address, etc. are stored.

The advertiser database 67b stores, as information on the advertiser, an advertiser ID, an advertiser name, a postal code,
The address, telephone number, representative name, person in charge, etc. are stored.

The additional information database 67c includes, as additional information, an additional information ID, an advertiser ID, a service start date, which is a start date of a service period for making the additional information accessible, and The service end date, additional information usage fee, HTML, a plurality of images, and the like are stored.

The access history database 67d stores, as information about the access history, an access history ID, an additional information ID, a user ID, an access date, an access time, and the like.

Description of Operation of Information Providing System (1) User Registration Processing Next, the user registration processing by the user registration means 62 will be described with reference to FIG.

First, when the mobile phone 1 is connected to the server 6 via the mobile communication carrier communication network 2 (6201),
The server 6 transmits the main menu screen (620)
2). Here, the main menu screen is a screen that displays various menus for the user of the mobile phone to use the present system, an input field for inputting a user ID for searching for additional information, and the like. FIG. 7 shows an example of the main menu screen.

When receiving the main menu screen (6203), the mobile phone 1 displays the main menu screen (6204). When using the system for the first time, the mobile phone user selects the user registration menu (6205), and the mobile phone 1 transmits information to the effect that the user registration menu has been selected to the server 6. (6206).

When the server 6 receives the information indicating that the user registration menu is selected (6207), it transmits a user registration screen to the mobile phone 1 (6208). The user registration screen is a screen for registering a user name, gender, age, mail address, and the like. FIG. 8 shows an example of the user registration screen.

Then, upon receiving the user registration screen (6209), the mobile phone 1 displays the received user registration screen (6210). When the user inputs personal information on the user registration screen (6211) and selects a user information transmission button (6212), the mobile phone 1 transmits the input user information to the server 6. (621
3).

Further, upon receiving the user information (6214), the server 6 stores the received user information in the user database 67a (6215). Then, the server 6 generates a user information registration notification screen (621)
6), and transmits to the mobile phone 1 (6217). Here, the user information registration notification screen displays the user information and the user ID generated by the database management means 67. FIG. 9 shows an example of the user information registration notification screen.

Upon receiving the user information registration notification screen (6218), the mobile phone 1 displays it (618).
219), and ends the user registration process.

(2) Additional Information Retrieval Processing Next, referring to FIGS. 5 and 6, additional information retrieval means 63
Will be described. FIG. 5 shows an additional information search process when the additional information usage fee is free, and FIG. 6 shows an additional information search process when the additional information usage fee is charged.

(2-1) Additional Information Retrieval Processing When Additional Information Usage Fee is Free The additional information retrieval processing when the additional information usage fee is free will be described with reference to FIG.

First, when the mobile phone 1 connects to the server (6301), the server 6 transmits a main menu screen to the mobile phone 1 (6302). Then, upon receiving the main menu screen (6303), the mobile phone 1 displays the received main menu screen (630).
4).

If the user information has already been registered, the user sets the user ID in the main menu screen.
When an input is made in the input field (6305) and an additional information search screen button is selected (6306), the mobile phone 1 receives the user ID.
Is transmitted to the server 6 (6307).

When the server 6 receives the user ID (6308), it transmits an additional information search screen to the mobile phone 1 (6309). The additional information search screen is a screen for inputting an additional information ID. FIG. 10 shows an example of the additional information search screen.

If the user registration information has not been registered, the above-described user registration processing must be performed in advance.

Next, upon receiving the additional information search screen (6310), the mobile phone 1 displays the received additional information search screen (6311).

When the user refers to the additional information search screen and inputs the additional information ID printed on the advertisement of the magazine or the like (6312) and selects the search button (6313),
The mobile phone 1 transmits the additional information ID to the server 6 (6314). Here, as an example, the additional information ID is configured by numerals.

Upon receiving the additional information ID (6315), the additional information search means 63 of the server 6 searches the additional information database 67c based on the additional information ID (631).
6). Then, the server 6 checks the additional information usage fee for the additional information of the search result (6317). If the additional information usage fee is free (6317, No), the user ID,
The additional information ID and the like are stored in the access history database 67d (6318).

Next, the server 6 generates an additional information screen from the HTML and the image of the additional information (6319) and transmits it to the mobile phone 1 (6320). FIG. 11 shows an example of the additional information screen.

Upon receiving the additional information screen (6321), the mobile phone 1 displays the received additional information screen (6322) and terminates the additional information search process.

(2-2) Additional Information Retrieval Processing When Additional Information Is Paid With reference to FIG. 6, the additional information retrieval processing when the additional information usage fee is charged will be described. The process shown in FIG. 6 is performed when the determination in step 6317 shown in FIG. 5 is No.

That is, when the additional information is charged (when the determination in step 6317 shown in FIG. 5 is No), the server 6 generates an additional information use fee display screen (6323) and transmits it to the mobile phone 1. (632
4). The additional information usage fee display screen is a screen for displaying the additional information usage fee and for allowing the user to determine whether to display a web page of the additional information. FIG. 12 shows an example of the additional information usage fee display screen.

Upon receiving the additional information usage fee display screen (6325), the mobile phone 1 displays the received screen (6326).

The user determines whether or not to pay the additional information usage fee and display the additional information Web page (632).
7) In the case of displaying (6327, Yes), an additional information display menu is selected (6328). The mobile phone 1 transmits to the server 6 information that the additional information display menu has been selected (6329).

When the server 6 receives the information that the additional information display menu has been selected (6330), the same processing as after the access history registration (6318) shown in FIG. 5 is performed.

As described above, according to the embodiment of the present invention, the user of the mobile phone does not need to input a URL required for accessing a normal Web page, but simply adds a number or the like. Only by inputting the information ID, additional information of the advertisement provided sequentially can be easily accessed.

The advertiser can quickly provide the additional information of the advertisement to the user of the mobile phone without being limited by the interval of issuing the media such as a magazine, and can use the access history information of the additional information to obtain the mobile information. There is an advantage that a telephone user's response can be obtained. In addition, the advertiser can completely understand which advertisement is used to access the Web page, and this is different from the conventional document request system.

[Brief description of the drawings]

FIG. 1 is an overall configuration diagram of an information providing system according to an embodiment of the present invention.

FIG. 2 is a functional block diagram of a server 6;

FIG. 3 is a diagram for explaining an example of the structure of a database used in the present invention.

FIG. 4 is a diagram for explaining a user registration process by a user registration unit 62;

FIG. 5 is a flowchart illustrating an additional information search process when an additional information use fee is free.

FIG. 6 is a flowchart illustrating an additional information search process when an additional information use fee is charged.

FIG. 7 is a diagram showing an example of a main menu screen.

FIG. 8 is a diagram showing an example of a user registration screen.

FIG. 9 is a diagram illustrating an example of a user information registration notification screen.

FIG. 10 is a diagram illustrating an example of an additional information search screen.

FIG. 11 is a diagram illustrating an example of an additional information screen.

FIG. 12 is a diagram showing an example of an additional information usage fee display screen.

[Explanation of symbols]

 Reference Signs List 1 mobile phone 2 mobile operator's communication network 3 mobile operator's mobile phone internet server 4 dedicated line 5 service center 6 server 7 management terminal

Claims (7)

[Claims] 1. An information providing system for providing additional information of an advertisement, comprising: storage means for storing the additional information of the advertisement and an additional information identifier respectively corresponding to the additional information of each advertisement; A providing means for providing additional information of a corresponding advertisement based on the information identifier. 2. The information providing system according to claim 1, wherein the additional information identifier is input from a mobile communication device, and based on the input, additional information of a corresponding advertisement is transmitted to the mobile communication device. Information providing system. 3. The information providing system according to claim 1, wherein a provision status of the additional information is totalized for each advertiser based on the user identifier and the additional information identifier, and a fee is charged based on the totaling result. Do, information providing system. 4. The information providing system according to claim 1, wherein the providing status of the additional information is totalized for each advertiser based on the user identifier and the additional information identifier. Information providing system. 5. The information providing system according to claim 1, wherein the additional information of the new advertisement and a new additional information identifier corresponding to the additional information of the new advertisement are generated. An information providing system for storing the information in the storage unit. 6. An information providing method for storing additional information of an advertisement and an additional information identifier respectively corresponding to the additional information of each advertisement, and providing the additional information of the advertisement, based on the input additional information identifier. An information providing method including a providing step of providing additional information of a corresponding advertisement. 7. A computer storing a program for storing an additional information of an advertisement and an additional information identifier corresponding to the additional information of each advertisement, and causing the computer to execute an information providing process for providing the additional information of the advertisement. A recording medium readable by a computer, the recording medium causing a computer to execute a providing process of providing additional information of a corresponding advertisement based on an input additional information identifier.