JP2002123747A - Device and method for distributing data for advertisement - Google Patents

Abstract

PROBLEM TO BE SOLVED: To efficiently distribute many advertisements to many distribution destinations. SOLUTION: This data for advertisement distributing device 2 distributes data for POP advertisement for printing a merchandise advertisement to one or more receiving devices connected through the Internet 4. The distributing device 2 is provided with a POP advertisement DB 22 for storing a plurality of pieces of data for POP advertisement associated with program information about a television program provided by television broadcasting and with merchandise information about merchandise introduced in the program, and a data distributing part 16 for transmitting list information about one or more pieces of data of POP advertisement including the program information or the merchandise information to the receiving device, receiving the designation of data for POP advertisement from the receiving device and transmitting the designated data for advertisement to the receiving device.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement data distribution apparatus and method for distributing advertisement data for outputting a commercial advertisement through communication means.

[0002]

2. Description of the Related Art In general, products picked up by mass media programs such as televisions and radios attract attention of consumers who have watched the programs immediately after the broadcast of the programs, and the phenomenon that sales are increasing. . For this reason, a sales promotion method of creating and posting advertisements such as POP (Point of purchase) advertisements and flyer advertisements for over-the-counter sales incorporating the content introduced in the program in the sales floor of the featured product is adopted. It is becoming. In this way, not only consumers who have watched the program but also consumers who have not watched the program can attract attention.

[0003] In order to create such an advertisement at each store, it is necessary to view a program, summarize contents related to a product introduced in the program, summarize the contents into a design that attracts consumers, or create an advertisement. It takes time and effort to do so, and the burden is very heavy especially in a store operated by a small number of people. For this reason, a service of distributing an advertisement including the contents of a program by FAX (Facsimile) is provided.

[0004]

However, in the present age where information is flooding due to the development of mass media, there are various programs, and a large number of advertisements corresponding to the information provided by the various programs on a daily basis. Has been created. F
According to the distribution by AX, when a small number of types of advertisements are transmitted collectively to a large number of distribution destinations, it does not take much trouble.
However, there is a problem in that it takes a lot of trouble, time, and cost to finely distribute a large number of advertisements corresponding to a large number of programs to a recipient of each advertisement dealing with a variety of products.

[0005] An object of the present invention is to solve the above problems and to provide an advertisement data distribution apparatus and method capable of efficiently distributing a large number of advertisements to a large number of distribution destinations.

[0006]

In order to achieve the above object, an advertisement data distribution device of the present invention outputs an advertisement of a product to one or more receiving devices connected via communication means. An advertisement data distribution device for distributing advertisement data for performing a plurality of program information related to a program provided by broadcasting or communication and a plurality of product information related to the product introduced by the program. Storage means for storing the advertisement data, and list information on one or more of the advertisement data including the program information or the product information is transmitted to the receiving device, and the receiving device transmits the advertisement information to the receiving device. Distribution means for receiving designation of data and transmitting the designated advertisement data to the receiving device.

[0007] A method of delivering advertisement data according to the present invention is a delivery device for delivering advertisement data for outputting an advertisement of a product to one or more receiving devices connected via communication means. A method of distributing advertisement data to be used, wherein the distribution device includes a plurality of program information items related to program information provided by broadcast or communication and product information items related to the products introduced in the program. A storage unit for storing advertisement data, transmitting list information of one or more of the advertisement data including the program information or the product information to the receiving device; and Receiving a designation of the advertisement data; and transmitting the designated advertisement data to the receiving device.

Although the advertisement data is not particularly limited, the following aspects can be exemplified. (1) A mode in which the output contents include the program information. (2) A mode including format information for outputting in a predetermined format.

[0009] The advertisement is not particularly limited,
Examples include a POP advertisement, a flyer advertisement, a poster, a food menu, and the like.

[0010] The material of the advertisement is not particularly limited, and examples thereof include paper, cloth, and plastic.

The method of outputting the advertisement data is not particularly limited, and examples thereof include printing, dyeing, cutting, and the like.

The broadcast or communication is not particularly limited, and examples thereof include television, radio, and the Internet.

The communication means is not particularly limited, and examples thereof include a wired communication means and a communication means utilizing a wireless communication means.

The program is not particularly limited as long as it introduces a product to a consumer, but is not limited to a program that introduces a food that is effective for health, a health promotion device, or a method of using the program, or a consumption program such as a cooking program. It is preferable that the person is interested in the product.

[0015]

1 to 9 show a distribution system 1 including an advertisement data distribution device 2 according to an embodiment of the present invention. Hereinafter, an embodiment in which the present invention is embodied in the distribution device 2 will be described with reference to the drawings, together with a method for implementing the same using the distribution device 2. As shown in FIG. 1, the distribution system 1 includes a distribution device 2 that distributes POP advertisement data of a product introduced in a television program, and one or more reception devices that receive POP advertisement data from the distribution device 2. Device 3. The distribution device 2 and the receiving device 3 are mutually connected via, for example, the Internet 4 as communication means.

First, the configuration of the distribution device 2 will be described. As shown in FIG. 2, the distribution device 2 includes a control unit 10 configured using a known computer. The control unit 10 includes a display unit 11 for displaying a guide message, the progress of processing, and the like; an input unit 12 for inputting various information and instructions to the distribution device 2; The communication unit 13 is connected.

The control unit 10 of the distribution device 2 includes a storage unit 14 for storing various data, a data management unit 15 for storing data in the storage unit 14, reading and updating the stored data, and And a data distribution unit 16 (details of the processing will be described later) for distributing the data stored in the storage unit 14 to the receiving device 3.

The storage unit 14 stores a user DB (Database) 21 for managing information on the user of the receiving apparatus 3.
And a POP advertisement DB (Database) 22 for managing POP advertisement data to be distributed to the receiving device 3 and a TV program schedule DB for managing a schedule of a TV program introducing a product.
(Database) 23.

The user DB 21 includes, for each user, identification information for identifying the user and a password as information for authenticating the user.

As shown in FIG. 4, the POP advertisement DB 22 is composed of a plurality of records 30 including an item 36 for storing POP advertisement data on a product introduced in a television program provided by television broadcasting. further,
Each record 30 includes, for the POP advertisement data,
Item 31 for storing information for specifying a TV program, and item 3 for storing information for specifying a TV station performing a TV broadcast
2, an item 33 for storing information for specifying the broadcast date and time when the TV program is broadcast, an item 34 for storing information for specifying the theme of the TV program at the broadcast date and time, and a product introduced in the TV program. Item 35 for storing information
And Thus, each POP advertisement data is
It is associated with program information on a television program and information on a product introduced in the program. This POP advertisement data is data for printing a POP advertisement including program information in the output content on paper, and includes format information for printing in a predetermined format. FIG. 5 shows a type in which one advertisement is printed on one sheet of paper, and FIG. 6 shows a POP advertisement 6 in which POP advertisement data of a type in which a plurality of (four in the illustrated example) advertisements are printed on one sheet of paper. Are respectively shown. In the type of FIG. 6, after printing, each advertisement is divided and used.

As shown in FIG. 7, the TV program schedule DB 23 stores items 5 to be scheduled to be introduced in the TV program.
6 includes a plurality of records 50. Further, each record has an item 51 for storing information specifying a television program, an item 52 for storing information for specifying a television station, an item 53 for storing information for specifying the broadcast date and time, and a theme 53 for the scheduled contents. Item 54 for storing information for specifying the item, and item 5 for storing information for specifying the product.
5 is included.

The data distribution process (step S101) in the data distribution unit 16 of the distribution device 2 will be described.
FIG. 8 is a flowchart showing the flow of the processing. This data distribution process (step S101) is performed by the receiving device 3
Is started when connected to the distribution device 2. First, in order to authenticate the user of the receiving device 3, information for requesting the input of identification information and a password for identifying the user is transmitted to the receiving device (step S102). The identification information and the password are received (step S103). Next, a record including the identification information is searched from the user DB 21 using the identification information as a search key. The password included in the retrieved record is compared with the received password. If the two passwords match (step S104), the process proceeds to the next step S105 as authentication success, otherwise (step S105) The process ends as an authentication failure (step S111).

If the authentication is successful, information for displaying the menu 61 on the receiving device 3 is transmitted to the receiving device 3 (step S105), and the selection result of the menu 61 is received from the receiving device 3 (step S106). FIG. 9 shows an example of the menu 61. The menu 61 displays the title display 62 and the information of the program schedule list on the distribution device 2.
Program schedule list button 63 for requesting
A search button 64 for requesting the distribution apparatus 2 to search for POP advertisement data stored in the advertisement DB 22;
In the POP advertisement data stored in the advertisement DB 22, a plurality (four in the illustrated example) of P
Information display 65 of OP advertisement data and each information display 65
And a download button 66 for POP advertisement data disposed therein. The information display 65 of the POP advertisement data includes information on the TV program, the broadcast date, and the theme including the product name, and information indicating whether or not the program has been recently broadcasted. "NE
W >>"is displayed. ). Each download button 66 has an information display 65 in which it is located,
That is, it is related to the POP advertisement data indicated by the information display 65. When the download button 66 is pressed, the download button 66
Is transmitted to the distribution device 2 for identifying the POP advertisement data associated with.
Here, the information display 65 and the download button 66 of the plurality of POP advertisement data are list information about one or more advertisement data including program information or product information.

If the selection result received from the receiving device 3 indicates that the program schedule list button 63 has been pressed (step S107), the program information stored in the TV program schedule DB 23 is counted from the date of reception. The program information up to one week ahead is formatted so as to be displayed in a list form, transmitted to the receiving device 3 (step S108), and the process returns to step S106. A search request using the program, station, broadcast date and time, theme, and product as search keys is received from the receiving device 3, and the TV program schedule DB 23 is searched for a record 50 including a program schedule that matches the request. The search result may be transmitted to the receiving device 3.

If the selection result received from the receiving device 3 indicates that the search button 64 has been pressed (step S107), the next search processing is executed (step S1).
09), returning to step S106. In this search process,
First, a search condition including designation of a program, a station, a broadcast date and time, a theme, and a product is received from the receiving device 3, and a record 30 including the search condition is searched from the POP advertisement DB 22 using the search condition as a search key. . As a result of the search, information on the POP advertisement data included in the found record 30 is transmitted to the receiving device 3. The information transmitted at this time is list information on one or more advertisement data including program information or product information. Then, a designation of one or more POP advertisement data included in the list information is received from the receiving device 3, and the specified advertising data is transmitted to the receiving device 3 (first). Delivery means).

If the selection result received from the receiving device 3 indicates that one of the download buttons 66 has been pressed (step S107), the POP advertisement data associated with the download button 66 is deleted. The information is transmitted to the receiving device 3 (second distribution means). Then, the process returns to step S106.

Although not shown, step S10
If no result is transmitted from the receiving device 3 at 3, 106, 108, 109, and 110 after a predetermined time, the process proceeds to step S111, and the process ends. When the processing is completed, the connection between the distribution device 2 and the receiving device 3 is released.

Next, the configuration of the receiving apparatus 3 will be described. The apparatus 3 includes a control unit 81 configured using a known computer as shown in FIG. The control unit 81 includes a display unit 82 for displaying a guide message, the progress of processing, and the like; an input unit 83 for inputting various information and instructions to the receiving device 3; The communication unit 84 and the PO received from the distribution device 2
A printing unit 86 for printing P advertisement data is connected.

The control unit 81 of the receiving device 3 includes a storage unit 85 for storing the POP advertisement data downloaded from the distribution device 2, an access unit 87 for accessing the distribution device 2 and downloading the POP advertisement data. And a print control unit 88 for outputting the downloaded POP advertisement data to the print unit 86. Print control unit 88
Controls the printing unit 86 according to the print format included in the POP advertisement data.

Next, a series of operation examples in the distribution system 1 configured as described above will be briefly described. First, when the receiving device 3 is connected to the distribution device 2 via the Internet 4 by the access unit 87, the distribution device 2
Is started (step S101).
In this process, after the user of the receiving device 3 is authenticated, POP advertisement data is distributed in response to a download request from the receiving device 3. In the receiving device 3, the downloaded PO
The P control data is output to the printing unit 86 by the printing control unit 88. Then, the POP advertisement is printed.

According to the advertising data distribution apparatus 2 of the present invention configured as described above, a plurality of advertisement data related to the TV program information related to the TV program and the product information related to the product introduced in the program. A POP advertisement DB 22 as storage means for storing data, and list information about one or more POP advertisement data including program information or product information are transmitted to the receiving device 3, and the PO
By providing a distribution unit (the first distribution unit or the second distribution unit) that receives the designation of the P advertisement data and transmits the designated POP advertisement data to the receiving device 3, the list is provided. Based on the information, the required POP advertisement data is designated on the receiving device 3 side, and the designated POP advertising data is configured to be distributed to the receiving device 3. Therefore, unlike the conventional FAX distribution, A large number of POP advertisements corresponding to a large number of programs can be finely and efficiently distributed to recipients of each advertisement dealing with a variety of products.

The same effect as that of the distribution apparatus 2 can be obtained by the method for distributing POP advertisement data of the present invention.

Further, since the POP advertisement data includes television program information in the print content, it is possible to attract not only consumers who have viewed the program but also consumers who have not viewed the program. A POP advertisement can be obtained.

Further, since the POP advertisement data includes format information for printing in a predetermined format, the receiving device 3 can create a predetermined POP advertisement after printing according to the format information. That is, in the receiving device 3, there is no need to adjust the print format, and the PO
P ads can be created.

It should be noted that the present invention is not limited to the above-described embodiment, and may be embodied by appropriately changing the scope of the invention as follows, for example, as follows. (1) Each user pre-registers a product requiring advertisement information in the distribution device 2 and when the user connects to the distribution device 2 by the receiving device 3, the distribution device 2 receives information on the registered product. Configuration to transmit only information about registered products.

(2) A program that each user is paying attention to is registered in the distribution device 2 in advance, and when the user connects to the distribution device 2 by the receiving device 3, the distribution device 2 relates to the registered program. To transmit only information or to transmit information on a registered program preferentially.

[0037]

According to the advertising data distribution apparatus and method of the present invention configured as described above, there is an excellent effect that a large number of advertisements can be efficiently distributed to a large number of distribution destinations. .

[Brief description of the drawings]

FIG. 1 is a diagram showing a configuration of a distribution system including an advertisement data distribution device according to an embodiment of the present invention.

FIG. 2 is a block diagram showing a configuration of the distribution device.

FIG. 3 is a block diagram showing a receiving device of the distribution system.

FIG. 4 is a diagram showing a configuration of a POP advertisement DB of the distribution device.

FIG. 5 is a diagram showing an example of a POP advertisement based on POP advertisement data stored in the POP advertisement DB.

FIG. 6 is a diagram showing another example of the POP advertisement.

FIG. 7 is a diagram showing a configuration of a television program schedule DB of the distribution device.

FIG. 8 is a flowchart showing a flow of a data distribution process of the distribution device.

FIG. 9 is a diagram showing a screen display based on menu screen information transmitted by the data distribution processing.

[Explanation of symbols]

 2 Advertisement data distribution device 3 Advertisement data receiving device 4 Internet 16 Data distribution unit 22 POP advertisement DB 23 TV program schedule DB 61 Menu 65 Information display 66 Download button S101 Data distribution processing

Claims (4)

[Claims] 1. An advertisement data distribution device for distributing advertisement data for outputting an advertisement for a product to one or more receiving devices connected via a communication means, comprising: A storage unit for storing a plurality of the advertisement data associated with program information on a provided program and product information on the product introduced in the program; and 1 containing the program information or the product information. Or, distribution that transmits list information about two or more of the advertisement data to the receiving device, receives designation of the advertising data from the receiving device, and transmits the designated advertising data to the receiving device. And a distribution device for advertising data. 2. A method for distributing advertisement data for use in a distribution device that distributes advertisement data for outputting an advertisement for a product to one or more receiving devices connected via communication means. The distribution device includes a storage unit configured to store a plurality of pieces of the advertising data associated with program information on a program provided by broadcasting or communication and product information on the product introduced by the program. Transmitting, to the receiving device, list information about one or more of the advertising data including the program information or the product information; and receiving a designation of the advertising data from the receiving device. Transmitting the designated advertisement data to the receiving device. 3. The advertisement data distribution device according to claim 1, wherein the advertisement data includes the program information in an output content, or the advertisement data distribution method according to claim 2. 4. The advertisement data distribution device according to claim 1, wherein the advertisement data includes format information for outputting in a predetermined format, or the advertisement data distribution method according to claim 2.