CN1606745A

CN1606745A - Electronic ordering

Info

Publication number: CN1606745A
Application number: CN 00802109
Authority: CN
Inventors: F·C·H·戴姆斯
Original assignee: Koninklijke Philips Electronics NV
Current assignee: Koninklijke Philips NV
Priority date: 1999-09-30
Filing date: 2000-09-29
Publication date: 2005-04-13
Also published as: WO2001024070A2; EP1169683A2; JP2003510725A; WO2001024070A8

Abstract

In a broadcast, content information is interspersed with advertisements. The user is enabled to select a specific advertisement. Upon selection, an identifier of the selected advertisement is stored locally at the user's equipment. The identifier is used later on, independent of the time frame of the broadcast, to connect to a server for initiating a transaction related to the advertisement.

Description

Electronic ordering

The present invention relates to be used for the system and method for electronic ordering product or service.The present invention relates to for example provide the system of the advertisement of content information and product and/or service with the forms of broadcasting.

For example on the Internet, the system and method that is used for electronic ordering is well-known, and these system and methods can be used for setting up the occasion by the mode of content information distribution channel transfer code.Known system requires special equipment in broadcast side and receiver side usually.

An object of the present invention is to provide a system and method that is used for electronic ordering, this system and method is compared more user friendly with existing system and method.In the present invention, with content information and subsidiary advertising message (for example in the piece between each section of content information), send or broadcast away.Allow the consumer during broadcasting, to select a specific advertisement according to system of the present invention by an appropriate users chooser system.Yet this selection allows to start and/or finish an electronic ordering transaction a moment that is independent of the time range of the broadcasting that comprises this advertisement, and this is very convenient concerning the consumer.

Preferably, the present invention allows the consumer that his/her equipment is connected on the server, is used to download selected advertisement and/or relevant contextual information, so that he finishes needed transaction.This server be positioned at outside this consumer on the Internet or the server on another data network.By the downloading selected advertisement and/or for example other about commodity (product, service) contextual information, the consumer just can determine whether really want for example to buy this product or service, still is not subjected to the influence of this broadcasting otherwise to obtain this product or service.

The mode that another embodiment of the present invention is used is: entrusts a third party that the relevant contextual information of this advertisement of transmission during Downloadable advertisement and/or Downloadable and this broadcasting is provided.This third party for example is an advertising agent.Use the mode of advertising agent, transmitter and (the Internet) server can easily provide the information about the commodity that whether need.

The method according to this invention allow the consumer listen to or watch broadcast program during buy selected commodity or service, do not listen to and/or watch and do not interrupt this, for example need not write the information of these commodity.This consumer determines then when he wants to finish this transaction.

Following will be by by way of example and explain the present invention with reference to the accompanying drawings, wherein this accompanying drawing is the block diagram of the system among the present invention.

The figure shows according to system SYS of the present invention.The SYS of this system allows consumer electronics's order goods (product, service).This system comprises a transmitter SEN, the broadcasting of this transmitter or send the signal sig that comprises content information i (i, a).This information for example is a radio broadcasting, a television broadcasting, a video frequency request program etc.(i a) also comprises an advertisement a to signal sig, and this advertisement for example is to broadcast between the continuous part of content information or send.In transmitter SEN, advertising message a is added to signal sig (i, a) in.An advertising agent ADV is connected to this transmitter SEN, and advertisement a is provided.For example the COMP of company requires advertising agent ADV to carry out an advertising campaign, in order to specific commodity are carried out advertising.

Consumer's receiver REC received signal sig (i, a).Receiver REC comprises, for example, and a wireless receiver, a television receiver etc.In this example, between the each several part of the broadcast content information i that for example comprises a radio program or TV programme, receive advertisement a.When the user of receiver REC wanted to buy the commodity of this advertisement, he can select the advertisement of these commodity by selecting arrangement SELM.Selecting arrangement SELM can be the part of receiver REC, or independent parts, perhaps for example merges in the remote control, in the mobile phone or in table.Selecting arrangement SELM and receiver REC collaborative work are so that the consumer can select advertisement.Preferably, the user of receiver REC only pushes a specific button and just can select an advertisement.Therefore, for example be stored in selecting arrangement SELM or the receiver about the information of advertisement a, in telechiric device, mobile phone, clock and watch etc.

After a while, when the consumer determines to buy, selecting arrangement SEL is connected on the server (for example on the Internet or the server I NN on another data network), and the information that will be stored in selecting arrangement SEL is sent to this server.On the basis of this information, this server provides (download) information about selected advertisement, and enables to finish this purchasing process or other business transactions.After finishing this transaction, Internet server INN provides a signal to the ADV of advertising company, and this advertising company ADV further provide this information to the COMP of company again, and the latter for example provides selected commodity to the consumer then.

In this way, make might listen to or watch broadcast program during order selected commodity and do not interrupt this and listen to or watch (information that for example, need not write these commodity).Client determines that he is when suitable and finishes this transaction.

In a simple embodiment, selecting arrangement SEL only stores the time mark of these commercials.On this basis, Internet server INN selects the advertisement corresponding to that time, and the information of this advertisement is provided to this client.This client can confirm or confirm this purchase-transaction then.(by different transmitters) sends under the situation more than an advertisement at the same time, and then Internet server INN can be provided in all advertisements of broadcasting at that time, allows that client selects that it wants.

This time of storing (time mark) for example is that a local clock from selecting arrangement SEL or receiver REC is set up.When being preferably in selecting arrangement SEL and being connected to Internet server INN, the clock of selecting arrangement SEL and the clock of server I NN are compared, calculate a possible mistiming, and in buying session, use it.

In order to make above-mentioned situation become possibility, transmitter or broadcasting station (for example 3 or 4) that client preferably indicates him the most often to listen to/watch.This will carry out when this system of installation.

Preferably to prevent abuse, to avoid unwarranted use to this system.For example, if under unwarranted situation, children operate this selecting arrangement SEL and should not order the goods.When being connected to (the Internet) server I NN, selecting arrangement SEL confirms to avoid abuse by request.After affirmation provides, just can finish this order.For example, can use a PIN code (security code) for this reason.

In another embodiment, not only store this time mark, also the sign of the transmitter SEN of this advertisement of stored broadcast.In this case, when selecting arrangement SEL is connected to Internet server INN, just can determine undoubtedly which advertisement this client refers to.In this case, the transmitter that does not need the initialization indication to like.

Be not connected at selecting arrangement SEL under the situation of receiver REC, in most of the cases only storage time mark.Otherwise when the consumer selected an advertisement, selecting arrangement SEL will have reception about just by the information of tuning transmitter.The telechiric device that wherein has selecting arrangement SEL can be discerned this information, perhaps can be with this information stores in receiver.

As what understood from the above description, use main thought of the present invention can carry out many distortion.

As noted above, selecting arrangement can be realized with different ways: in receiver, and in telechiric device, at one independently in the unit, in clock and watch, in a key chain, etc.

Needed is that this selecting arrangement can be connected to Internet server to finish this purchase-transaction.

For example, might connect this selecting arrangement, and connect this receiver to (the Internet) server to receiver.

As the another one example, might use this system and method to order the music of being broadcasted.This music can for example be downloaded after being connected on the server down, perhaps is transmitted after finishing this purchase action.

Claims

1, a kind of system of allowing the consumer electronics to order the goods or serving of being used to, wherein:

This system comprises a receiver that is used to receive the signal that is sent by transmitter, and this signal comprises an advertising message of content information and these commodity or service; And this system allows the consumer to select this advertisement being independent of the moment that this transmitter sends the time range of this signal, once orders transaction to start electronically.

2,, it is characterized in that this system allows consumer to be connected to a server on the Internet, is used to download the contextual information of relevant this advertisement and is used to finish this order and conclude the business according to the system of claim 1.

3,, it is characterized in that this server allows an advertising agent to provide this contextual information to this transmitter according to the system of claim 2.

4,, it is characterized in that this receiver allows an identifier of this selected advertisement of storage, and the consumer uses this identifier to be connected to a remote server according to the system of claim 1.

5,, it is characterized in that this identifier comprises the time mark of the appearance of this selected advertisement of expression according to the system of claim 4.

6, a kind ofly be used to allow the consumer electronics to order the goods or service method, this method comprises:

Broadcast a signal that comprises a content information and an advertising message;

Allow the consumer during broadcasting, to select this advertisement; And

Permission will this selected advertisement an identifier be stored in this consumer this locality, in the moment with the time range that is broadcasted at independent this signal, start once transaction electronically.

7,, it is characterized in that this identifier controls to the connection of a remote server on the data network, to start this transaction according to the method for claim 6.

8,, it is characterized in that this identifier comprises the time mark that this selected advertisement of expression is broadcasted according to the method for claim 7.

9, a kind of handheld device is used to allow the identifier of consumer's advertisement of control store during broadcasting, and being independent of a time range of this broadcasting, in a context of this advertisement, uses this identifier in an electronic transaction.

10,, it is characterized in that allowing carrying out this control by user's input according to the equipment of claim 9.