KR20070014532A - System and method for ordering goods using short message service during watching digital multimedia broadcasting service - Google Patents

Abstract

A method for ordering goods by using a short message while watching DMB and a mobile communication terminal are provided to transmit pre-stored various details of a user, contacts, and so on related with an order for the goods to a DMB server system through the short message by simply clicking a specific button or an item if a user wants to purchase the goods introduced through a shopping channel during DMB, thereby simplifying a purchasing process. A mobile communication terminal comprises the followings: a goods information receiver(220) for receiving a plurality of goods information through shopping channel broadcasting received from a DMB(Digital Multimedia Broadcasting) server system; a goods information output unit(230) for displaying the plurality of received goods information on a display; a goods selection input unit(240) for receiving goods purchase selection information from a user; and a message transmitter(250) for transmitting the inputted goods purchase selection information to the DMB server system through a short message.

Description

TECHNICAL AND METHOD FOR ORDERING GOODS USING SHORT MESSAGE SERVICE DURING WATCHING DIGITAL MULTIMEDIA BROADCASTING SERVICE}

1 is a schematic diagram illustrating a method of ordering goods in a conventional shopping channel.

2 is a block diagram illustrating a mobile communication terminal according to an embodiment of the present invention.

3 is a block diagram illustrating a DMB broadcast server system according to another embodiment of the present invention.

4 is a diagram illustrating a short message for ordering goods according to another embodiment of the present invention.

5 is a diagram illustrating a product information database storing a product unique code corresponding to a product, according to another embodiment of the present invention.

6 is a flowchart illustrating a product ordering method using a short message while watching a DMB broadcast in a mobile communication terminal according to the present invention.

7 is an internal block diagram of a general purpose computer device that may be employed to perform a series of methods associated with ordering goods in a DMB broadcast server system in accordance with the present invention.

<Explanation of symbols for the main parts of the drawings>

200: mobile communication terminal 300: DMB broadcasting server system

210: wireless circuit section 310: product broadcasting database

220: product information receiver 320: product information transmitter

230: product information output unit 330: message receiving unit

240: product selection input unit 340: product search unit

250: message transmission unit 350: delivery processing unit

260: GPS receiving module 360: control unit

270: control unit

The present invention relates to a product ordering method and a mobile communication terminal using a short message while watching DMB broadcasting. More particularly, the present invention relates to order information about a product to be purchased among products introduced in a shopping channel of DMB broadcasting of a mobile communication terminal. The present invention relates to a method for allowing a user to conveniently order a product by sending a short message and a mobile communication terminal.

In today's society, mobile communication terminals are widely used as necessities for modern people as a means for convenient communication without regard to streets and places. Recent mobile communication terminals can utilize various data without time or space constraints as the performance of the processor is improved and the resources of the memory are increased.

Recently, as DMB broadcasting service is implemented in Korea, mobile terminal users can be provided with high quality broadcasting service that can enjoy various contents such as music, text, data, and video anytime, anywhere, even in a fast-moving car. Multi-channel broadcasting can be watched using a mobile communication terminal. DMB broadcasting can provide most programs, such as drama, education, and sports provided by existing airwave broadcasting, and home shopping channels are also technically sufficient. Therefore, even if you do not watch TV using the home shopping channel broadcasted in the DMB, it is possible to acquire shopping information in real time and purchase desired products on the go.

An example of a method of purchasing a product in a conventional home shopping channel is shown in FIG. 1. FIG. 1 is a diagram illustrating a method of advertising a product and ordering by a user (or a viewer or a buyer) in a conventional shopping channel. As shown in FIG. 1, the home shopping channel promotes a user's purchase desire by providing subtitle information 110 with a simple description of a corresponding product on a part of a screen while advertising various products and listening to a description of a product of a show host. The user decides whether to purchase a product from the above information, and contacts the vendor at the provided telephone number 120 to purchase the desired product.

This method is an advanced shopping method compared to the past offline purchasing method, but since it is possible to order goods through a shopping channel broadcasting device existing in a fixed location such as a TV, busy modern people can obtain shopping product information anytime and anywhere while on the go. There are many difficulties to order.

In addition, the viewer of the home shopping channel makes a product purchase decision based on insufficient subtitle information 110 of the product and the unilateral and subjective product description of the show host. Cause.

In addition, even if a home shopping channel viewer watches a shopping channel broadcasting, even if there is a product to be purchased, the home shopping channel remembers or records the telephone number 120 of a seller or an advertiser who sells the product, and makes a phone call. It is very inconvenient because you can purchase the product only after you inform the doctor, the address where you can receive it, your contact information or your personal information.

Therefore, the user can acquire or inquire information about the product introduced in the shopping channel provided by the DMB broadcasting at any time by using the communication function of the mobile communication terminal, and the user separately informs or inputs the general matters related to the purchase of the product. If not, the emergence of new technologies that can be easily delivered to DMB broadcasting server system (or home shopping company) is urgently needed.

The present invention has been made to solve the problems of the prior art as described above, when a user wants to purchase a product introduced in a shopping channel during DMB broadcasting simply by clicking a specific button or item, all of the pre-stored user associated with the product order It aims to simplify the purchasing process by delivering the details and contact information to the DMB broadcasting server system using short messages.

Another object of the present invention is to deliver the location information to receive the goods in real time to the DMB broadcasting server system by using the GPS receiving module, the user can conveniently inform the receiving location of the goods and the goods seller to send in real time It aims to be able to grasp.

Another object of the present invention is to provide a buyer with a message related to the product he wants to obtain detailed information about the product he wants to buy from the seller, the seller can promote the product the buyer wants and provide customized services It is aimed at being.

In order to achieve the above object and to solve the above-mentioned problems of the prior art, a mobile communication terminal providing a DMB broadcasting service according to the present invention comprises: a product receiving a plurality of product information through a shopping channel broadcasting received from a DMB broadcasting server; An information receiving unit, a product information output unit displaying the received plurality of product information on a display, a product selection input unit receiving product purchase selection information from a user, and the input product purchase selection information to the DMB broadcasting server through a short message; Characterized in that it comprises a message transmitting unit for transmitting.

In addition, according to one aspect of the present invention, a server system for providing a product selling service using DMB broadcasting, a product information database for storing and maintaining a plurality of product information and a product unique code corresponding to the product information, the plurality of products A product information transmitter for transmitting information through a shopping channel of a DMB broadcast; a message receiver for receiving a short message including product purchase selection information including a product unique code from a user; and the product unique code with reference to the product information database. And a delivery processor for generating a delivery information for the searched product to the user.

For reference, the term "mobile communication terminal" herein refers to a PDC (Personal Digital Cellular) phone, PCS (Personal Communication Service) phone, PHS (Personal Handyphone System) phone, CDMA-2000 (1X, 3X) phone, WCDMA ( Wideband CDMA phone, Dual Band / Dual Mode phone, Global Standard for Mobile (GSM) phone, Mobile Broadband System (MBS) phone, Digital Multimedia Broadcasting (DMB) phone, Smart phone, Handheld devices that may include communication functions such as mobile phones, personal digital assistants (PDAs), hand-held PCs, notebook computers, laptop computers, WiBro terminals, MP3 players, MD players, etc. And a portable electric and electronic device for all kinds of handheld-based wireless communication devices including an international roaming service and an international mobile telecommunication-2000 (IMT-2000) terminal that provides an extended mobile communication service. , Code Divis (CDMA) Predetermined devices such as wireless communication devices with GPS chips to enable location tracking via ion multiplexing access modules, Bluetooth modules, infrared data associations, wired and wireless LAN cards, and global positioning systems (GPS). It can be provided with a communication module of, and is equipped with a microprocessor capable of performing a multimedia playback function is interpreted as a concept that collectively refers to a terminal capable of performing a certain operation.

Digital multimedia broadcasting (DMB) used in the present invention is a broadcasting service that digitally modulates various multimedia signals such as voice and video and provides them to a portable or vehicle receiver. In the US, the EU, and Canada, the term DAB (Digital Audio Broadcasting), which stands for high-quality digital audio broadcasting, and DAR (Digital Audio Radio) and DRB (Digital Radio Broadcasting) are also referred to. Based on DAB (Digital Audio Broadcasting), a technology for digital radio, a multimedia broadcasting concept is added to this service to send additional data such as video, weather, news, and location. In particular, high-quality, high-definition broadcasting of CD or DVD level can be enjoyed through a personal portable terminal or a vehicle terminal on the go.

DMB methods developed to date include satellite DMB and terrestrial DMB. Satellite DMB uses a satellite, and when a program is transmitted to a satellite by a satellite DMB broadcasting center, the satellite transmits the program to DMB terminals nationwide. In the terrestrial DMB, a broadcast signal is transmitted through a base station on the ground in a manner of transmitting a program using a frequency in the ground.

Short message service (SMS) used in the present invention is a text service that allows mobile communication terminal users to transmit or receive short sentences without additional equipment. In the present specification, although the description of a user's desired item is transmitted to the DMB broadcasting server system through SMS, the present invention is not limited to a specific message service, but may transmit a message such as MMS (Multimedia Messaging Service) or VMS (Voice Messaging Service). It will be apparent to those skilled in the art that the present invention may be interpreted in a broad sense encompassing other services.

Hereinafter, exemplary embodiments of a mobile communication terminal and a method for providing a DMB broadcasting service according to the present invention will be described in detail with reference to the accompanying drawings.

2 is a block diagram illustrating a mobile communication terminal according to an embodiment of the present invention.

According to the present invention, the mobile communication terminal 200 is a DMB receiving module 210, product information receiving unit 220, product information output unit 230, product selection input unit 240, message transmission unit 250, GPS reception The module 260 and the controller 270 may be included. The function of each component will be described below.

The DMB receiving module 210 removes the analog signal received from the DMB broadcasting server system through a receiving antenna and amplifies the original signal of the tuner chip (RFIC) by eliminating noise mixed with the analog signal and attenuating the original signal. A baseband processor for converting the signal of the tuner chip into a digital signal and an audio or video (AV) processor for converting the digital signal into an image signal or an audio signal. It means a module mounted on a circuit board.

The product information receiver 220 may include a DMB receiving module 210 and receives a shopping channel broadcast from a DMB broadcasting server system. Accordingly, the user receives various product information from the shopping channel broadcast. The product information may include a name of a product, a product unique code, a selling price, a manufacturer, a product classification, and a detailed specification of the product.

The product information output unit 230 outputs the received plurality of product information through a display device such as an LCD, a PDP, or an organic OLED. In addition, a sound output device such as a speaker or earphone may be provided to listen to the description of the show host while visually confirming the product information.

According to another embodiment of the present invention, at the same time as the output screen of the general home shopping channel as shown in FIG. For example, a screen such as a product information delivery homepage of an internet shopping mall or a part of the screen may be output as the product detail description screen. In addition, the convenience of the user may be expanded by including a specific key or a specific menu for transmitting a short message related to the product order to the home shopping company on the product detail description screen.

The product selection input unit 240 receives product purchase selection information from the user. The user inputs product purchase selection information by selecting one or more products among the plurality of product information. The product purchase selection information may be selected by the user clicking a specific item of a specific button or menu.

The message transmitter 250 transmits the input product purchase selection information to the DMB broadcasting server system through SMS. In addition, the product purchase selection information may include a phone number of the mobile communication terminal, the order date and time and information (name, address, work, etc.) of the user. The product order details including product purchase selection information are transmitted to the home shopping company via SMS, and an example of such product order details will be described later with reference to FIG. 4.

The specific button is a button that functions as a hot key or a hot key that allows a user to input specific commands to be pressed into the mobile communication terminal 200 at one time. The shortcut key refers to a key manipulation sequence defined at the operating system or application program level so that a user may arbitrarily define a specific command to be executed, switch to another program, or operate a preset function. Many application programs often operate on a unified shortcut key for the same command for user convenience.

In addition, a specific menu that executes a series of commands at once on the display screen can be configured to allow the user to reach the desired end purpose command at once by simply clicking on the items configured in the menu. Therefore, the user can conveniently transmit the product purchase selection information to the DMB broadcasting server system by pressing once even without searching and inputting the product purchase selection information every time.

The GPS receiving module 260 is a global positioning system that measures the exact time and distance from three or more satellites by using the GPS receiver to position information of the mobile communication terminal 200 and triangulates the three measured distances. It can be used to accurately calculate the current position by surveying.

In addition, the location information of the mobile communication terminal 200 calculated through the GPS receiving module 260 may be used as data for determining the delivery location of the goods ordered by the user. For example, if a user orders something and wants to pick it up at his current location, the user can simply transmit the exact location of the user by including the location information obtained through the GPS receiving module 260 in the product order history. have.

The control unit 270 typically includes a processor function to process all data on the mobile communication terminal associated with the modem DSP. The more DSPs for processing internal signals such as baseband signals, the faster the conversion of DMB broadcasts received from the DMB receiving module 210 due to the higher processing speed, and also delays operations such as broadcast reception, product selection, and short message processing. Can be processed quickly without

3 is a block diagram illustrating a DMB broadcast server system according to another embodiment of the present invention.

The DMB broadcasting server system 300 may include a product information database 310, a product information transmitter 320, a message receiver 330, a product searcher 340, a delivery processor 350, and a controller 360. have. The function of each component will be described below.

The product information database 310 stores and maintains a plurality of product information and a product unique code corresponding to the product information. Since the product unique code is assigned to each product, the user may automatically acquire information stored in the product information database 310 even if the user does not input other information of the product by simply inputting the product unique code.

The product information transmitter 320 transmits the plurality of product information through a shopping channel of DMB broadcasting. When the DMB broadcasting server system 300 interworks with the mobile communication terminal 200, the product information output unit 230 unilaterally transmits the product information to the user by using the DMB broadcasting, and the user may specify as necessary. In order to confirm the information in detail, it is possible to allow access to the product information database 310 using a communication network.

In other words, when watching a home shopping broadcasting channel (eg, a specific cable broadcasting channel) among the DMB broadcasting channels, when a user provides a link address or a detailed information about a product to be automatically connected to a specific URL through a communication network such as the Internet. The product information can be provided for each check. In addition, the DMB broadcast server system 300 may automatically pop up an Internet web page screen showing detailed information of the product information database 310. The user transmits search request information about a product he / she wants to find to the DMB broadcasting server system 300, and the product information transmitting unit 320 refers to the product information database 310 in response to the search request information to provide product information. Can be transmitted to the user's terminal.

As a result, the user can search the detailed information of the desired product through the wireless Internet at the same time while watching the DMB broadcast whenever he wants, so that the user can access the product information more actively to purchase the product than the conventional simple one-way information providing method. can do.

The message receiver 330 receives a short message including product purchase selection information including a product unique code from the user. The product purchase selection information may be checked and more specific information about the product displayed by the user in a short message may be automatically retrieved from the product information database 310. An example of the product purchase selection information is shown in FIG. 4. The product unique code is formed of symbols, letters, numbers, special symbols, or a combination thereof, and may be used as a condition for identifying various shapes or color codes.

The product search unit 340 searches for a product corresponding to the product unique code described in the product order history transmitted by the user with reference to the product information database 310 and delivers the retrieved detailed information to the user. When the user sends a short message using a MO (Message Originated) service as a method of delivering the detailed information to a specific number (a SMS reception number given by a communication company), the mobile communication data of the short message received in real time is transmitted to the user. By transmitting to a terminal, a bidirectional service can be implemented.

In addition, the operator of the DMB broadcast server system 300 may retransmit an SMS corresponding to the received SMS or may directly call a user. In addition, by providing information on a product selected by the user or a product of a kind similar to the selected product, product promotion may be more efficiently performed to the user who needs the information.

The delivery processor 350 generates delivery information about the found product to the user. Delivery processing unit 350 is a confirmation message transmission unit for transmitting a confirmation message for confirming the purchase decision of the searched goods to the user and the purchase completion information transmission unit for receiving the confirmation message and transmits the purchase completion information of the searched products It may include.

The controller 360 transmits the product information data of the product information database 310 to the user of the mobile communication terminal through the product information transmitter 320, and receives the message from the user. The operations of the product search unit 340 searching for the included products and the delivery processing unit 350 processing a series of procedures for delivering the products are collectively controlled.

4 is a diagram illustrating a short message for ordering goods according to another embodiment of the present invention.

The product purchase selection information may include information related to the user who orders the product and product information selected by the user. Since the information related to the user (for example, the user's mobile number, the user's name and ID, the user's address, etc.) is output using the information stored in the mobile communication terminal as it is, once inputted once, a separate input process is performed. The stored information can be utilized without going through. The date of purchase application may be output together with the product order history using the time from the clock of the mobile communication terminal.

Also, the product order details of FIG. 4 may be output in parallel to a specific location such as the side of the DMB broadcast screen so that the user can check at any time while watching the DMB broadcast, or when the user wants the pop-up window (" Programming with a specific key or a specific menu to generate a product order window ").

According to another embodiment of the present invention, the product order details window is connected online so that a user may input a product unique code by using a button of a terminal to view a menu listing products without having to type a product unique code. When the product unique code is selected, the price, quantity, etc. related to the product are automatically generated using the data of the product information database 310 so that the user can check it once more.

5 is a diagram illustrating a product information database storing a product unique code corresponding to a product, according to another embodiment of the present invention.

Products that can be provided from the DMB broadcasting service are regularly classified according to a predetermined criterion, and a manufacturer, a brand name, and a product unique code may be associated with each other. In addition, although each product is not shown, for example, a mobile phone includes detailed specification information such as whether the mobile phone includes a camera for capturing video, whether tens of thousands of pixels can be photographed, and whether an MP3 function is added. On the contrary, when the SMS is transmitted, detailed information of the product selected by the user can be automatically transmitted from the DMB broadcasting server system.

As an example of interworking between the mobile communication terminal 200 and the DMB broadcasting server system, the user selects a specific home shopping channel while watching DMB broadcasting through the mobile communication terminal 200. The signal of the home shopping channel includes phone number information that can be contacted by the home shopping side. The user selects a specific menu or inputs a specific key when watching a broadcast of the home shopping channel and a purchase intention for a product that is currently being broadcast occurs. The specific menu may be displayed on the display in parallel with the home shopping channel broadcast.

At this time, the mobile communication terminal 200 configures an SMS including a user's telephone number, order time, area code, and the like, and transmits the configured SMS using the home shopping side number received through the DMB signal. The home shopping company that receives the SMS sends the search result of the product information database (using SMS, MMS, VMS, etc.) or makes a phone call with the user and provides a promotion and information on the product so that the applicant can easily order the product immediately. You may.

6 is a flowchart illustrating a product ordering method using a short message while watching a DMB broadcast in a mobile communication terminal according to the present invention.

In step S610, the mobile communication terminal receives a plurality of product information through DMB broadcasting. The product information may include a product name, a product unique code, and the like.

In step S620, the mobile communication terminal displays the received product information on the display. When a user wants to purchase a desired product by looking at a plurality of products displayed on the display, the user selects information related to the user and a specific menu for transmitting the information of the product through SMS, and sends a purchase intention to the DMB broadcasting server system. Can be.

In step S630, the mobile communication terminal receives the product purchase selection information from the user. The product purchase selection information may be input by directly checking and typing a product unique code of a product desired by a user, but a window for providing a plurality of product information by using the Internet at the time when a home shopping channel is broadcast during DMB broadcasting is also present. It can be created to provide a method for inputting by selecting the desired product from the menu.

In step S640, the mobile communication terminal transmits the input product purchase selection information to the DMB broadcasting server system through a short message. The home shopping company operating the DMB broadcasting server system can perform the following series of operations.

In step S650, the DMB broadcasting server system receives the short message transmitted from the mobile communication terminal and searches for the corresponding product by referring to the product information database according to the product purchase selection information of the short message. Since the product information database stores and maintains a plurality of product information and a product unique code corresponding to the product information, the product unique code may be used as the product purchase selection information. In addition, it is possible to generate the delivery information for the searched product to the user and to provide the user with information about the selected product.

At this time, the DMB broadcasting server system receives the user's credit information and judges whether the user has credit information available for purchase of the product. If the user's credit status is good, the user of the product with the product unique code is sent to the user. The method may further include requesting a payment.

So far, the control method of the mobile communication terminal providing the DMB broadcasting service according to the present invention has been described, and the above-mentioned contents of the embodiments of FIGS. 2 to 5 can be applied to the present embodiment as it is. The contents will be omitted.

The method for ordering goods in a mobile communication terminal according to the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. The medium may be a transmission medium such as an optical or metal wire, a waveguide, or the like including a carrier wave for transmitting a signal specifying a program command, a data structure, or the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

7 is an internal block diagram of a general purpose computer device that may be employed to perform a series of methods associated with ordering goods in a DMB broadcast server system in accordance with the present invention.

Computer device 700 includes one or more processors 710 connected to a main memory device including random access memory (RAM) 720 and read only memory (ROM) 730. The processor 710 is also called a central processing unit (CPU). As is well known in the art, the ROM 730 serves to transfer data and instructions to the CPU unidirectionally, and the RAM 720 typically transfers data and instructions bidirectionally. Used to. RAM 720 and ROM 730 may include any suitable form of computer readable media. Mass storage 740 is bidirectionally coupled to processor 710 to provide additional data storage capabilities, and may be any of the computer readable recording media described above. The mass storage device 740 is used to store programs, data, and the like, and is typically an auxiliary memory device such as a hard disk which is slower than the main memory device. Certain mass storage devices such as CD ROM 760 may be used. The processor 710 may include one or more input / output interfaces, such as video monitors, trackballs, mice, keyboards, microphones, touchscreen displays, card readers, magnetic or paper tape readers, voice or handwriting readers, joysticks, or other known computer input / output devices. 750 is connected. Finally, the processor 710 may be connected to a wired or wireless communication network through the network interface 770. Through this network connection, the procedure of the method described above can be performed. The apparatus and tools described above are well known to those skilled in the computer hardware and software arts.

The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention.

Embodiments mentioned in connection with the mobile communication terminal 200 herein may be applied to the DMB broadcast server system 300 and vice versa.

As described above, although the present invention has been described with reference to limited embodiments and drawings, the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the spirit of the present invention should not be limited to the described embodiments, and all the things that are equivalent to or equivalent to the claims as well as the following claims will belong to the scope of the present invention. .

According to the present invention, if a user wants to purchase a product introduced in a shopping channel during a DMB broadcast, simply clicks a specific button or item, and the DMB broadcasting server system uses a short message to pre-store a user's details and contact information related to the product order. This can simplify the purchasing process.

In addition, according to the present invention, by using the GPS receiving module to deliver the location information to receive the goods in real time to the DMB broadcasting server system, the user can conveniently inform the receiving location of the goods and the goods seller in real time delivery Can be identified.

In addition, according to the present invention, the buyer can obtain a detailed information about the product he wants to buy from the seller by delivering a message related to the product he wants, the seller can promote the product desired by the buyer and provide customized services have.

Claims (8)

A mobile communication terminal providing a DMB broadcasting service, A product information receiver configured to receive a plurality of product information through a shopping channel broadcast received from a DMB broadcast server system; A product information output unit which displays the received product information on a display; A product selection input unit configured to receive product purchase selection information from a user; And Message transmission unit for transmitting the input product purchase selection information to the DMB broadcasting server system through a short message Mobile communication terminal comprising a. The method of claim 1, The product purchase selection information is input via a specific key or a specific menu. The method of claim 1, The product purchase selection information includes the terminal telephone number, order date and time, shipping address and the user information. The method of claim 1, GPS receiving module for providing location information of the mobile communication terminal More, And a delivery address of the product is determined based on the location information. In the server system that provides a merchandise sales service using DMB broadcasting, A product information database for storing and maintaining a plurality of product information and a product unique code corresponding to the product information; A product information transmitter to transmit the plurality of product information through a shopping channel of a DMB broadcast; A message receiving unit for receiving a short message including product purchase selection information from a user, wherein the product purchase selection information includes a product unique code; A product search unit for searching for a product corresponding to the product unique code by referring to the product information database; And Delivery processing unit for generating delivery information for the searched products to the user DMB broadcasting server system providing a product sales service comprising a. The method of claim 5, And the product information transmitting unit receives a product search request from the user and transmits the product information to the user by referring to the product information database in response to the search request. In the method for ordering goods in a mobile communication terminal providing a DMB broadcasting service, Receiving a plurality of product information through a shopping channel provided from a DMB broadcasting server system; Displaying the received plurality of product information on a display; Receiving product purchase selection information from a user; And Transmitting the input product purchase selection information to the DMB broadcasting server system through a short message. Method for ordering goods in a mobile communication terminal comprising a. A computer-readable recording medium having recorded thereon a program for executing the method of claim 7.

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