JP2002116980A - Information transmission server, information distributor and method for providing information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a new utilization way of the Internet or the like. SOLUTION: At the time of receiving trigger information transmitted from the information distributor 40 in the information transmission server 30, a conversion means is activated and specified information set in a storage part is read and transmitted to terminal equipment 10. Thus, acquisition is not performed by information exchange only between the terminal equipment 10 owned by a user and the information transmission server 30, and the information is exchanged in relation to prescribed information provided through a different information provision medium such as television broadcasting and radio broadcasting.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

TECHNICAL FIELD The present invention relates to the Internet,
Regarding technology that can provide a new use form of a communication network such as personal computer communication, more specifically, based on information provided through other routes, such as television broadcasting and radio broadcasting, a user can use a communication network such as the Internet. The present invention relates to an information transmission server, an information distribution device, and a method for providing information, which can convert information to be obtained into specific information.

[0002]

2. Description of the Related Art In recent years, the use of information networks such as the Internet has rapidly increased. There are various motivations to start using the Internet or the like, such as the influence of people around the user and advertisements, browsing of various digital information disclosed on the website, interest in e-mail, and interest in the computer itself.

[0003]

Generally, in order to access a target web site through the Internet or the like, the user must know connection destination information such as the URL of the home page of the web site in advance, or connect to an arbitrary portal site. To search for information and access the target website to obtain the target information. Therefore, for example, a commercial of interest flows through a television broadcast, and the sponsor U of the commercial provides.
Even if the RL is provided on a television screen,
The U information is separately recorded by writing down the URL information.
At present, there is no other way but to access the home page completely by inputting RL information into a browser.

[0004] The present invention has been made in view of the above,
When providing predetermined information through another information providing medium,
An information transmission server capable of transmitting specific information to a terminal device connected via a communication network by linking to the fact,
An object of the present invention is to provide an information distribution device and a method for providing information using the same.

[0005]

In order to solve the above-mentioned problems, according to the present invention, when trigger information transmitted from an arbitrary information distribution device is received, a connection is established via a communication network. There is provided an information transmission server including a conversion unit that converts information transmitted to a terminal device into specific information set in a storage unit. According to the second aspect of the present invention, the arbitrary information distribution device is a computer that transmits information via a communication network, or a broadcast transmission unit that transmits information via a broadcast network such as a television broadcast or a radio broadcast. 2. The information transmission server according to claim 1, wherein the information transmission server is configured to receive trigger information transmitted from the computer. According to the third aspect of the present invention, in the arbitrary information distribution apparatus, the trigger information generation reference data for generating the trigger information is set in the storage unit and is transmitted via the communication network or the broadcast network. A determination means for determining a match between the information to be performed and the trigger information generation reference data is set, and the trigger information transmitted when the determination means determines that they match is set to be receivable. An information transmission server according to claim 1 or 2, is provided. According to the fourth aspect of the present invention,
The trigger information generation reference data is set using one or more of specific character information, audio information, image information, performer information, or distribution time information, and the determination unit uses these data to communicate with the communication network or broadcast network. 4. The information transmission server according to claim 3, wherein the trigger information transmitted when it is determined that the information transmitted via the terminal device matches the trigger information is set to be receivable. According to a fifth aspect of the present invention, the specific information set in the storage unit read by the conversion unit is a script for displaying a predetermined performance. Information transmission server is provided. Claim 6
In the present invention described, for an information transmission server that transmits predetermined information to a terminal device connected via a communication network,
An information distribution apparatus, comprising: trigger information transmitting means capable of transmitting trigger information for operating a converting means for converting information to be transmitted into specific information set in a storage unit of the information transmitting server. I will provide a. In the present invention, it is preferable that the computer is a computer that transmits information via a communication network or a computer that controls a broadcast transmission unit that transmits information via a broadcasting network such as a television broadcast or a radio broadcast. An information distribution device according to claim 6 is provided. In the present invention according to claim 8, trigger information generation reference data for generating the trigger information is set in the storage unit, and information transmitted via the communication network or the broadcast network and the trigger information generation reference data are set. 8. An information distribution apparatus according to claim 6, wherein a judgment means for judging the coincidence with the trigger information is set, and when the judgment means judges that they match, the trigger information transmitting means operates. I will provide a. According to a ninth aspect of the present invention, the trigger information generation reference data is set using one or more specific character information, audio information, image information, performer information, or distribution time information. Item 8 is an information distribution device. According to the tenth aspect of the present invention, when predetermined telop information is supplied at a predetermined time through television broadcasting, the trigger information is transmitted. Therefore, the telop information is displayed as the trigger information generation reference data as the telop information. 10. The information distribution apparatus according to claim 9, wherein specific character information, image information, and distribution time information of the telop information are set. According to the eleventh aspect of the present invention, a computer constituting the information distribution device controls so that predetermined telop information is supplied at a predetermined time through television broadcasting, and if the telop information is supplied, It is determined whether the character information, image information, and distribution time information included in the telop information match the trigger information generation reference data set in the storage unit, and if it is determined that they match, The connection destination information to the information transmission server related to the telop information stored in the storage unit is read, and information to the effect that predetermined telop information has been supplied is transmitted to the information transmission server. When receiving the information indicating that the telop information has been supplied, the converting means set in the storage unit connects the terminal device connected via the communication network. The information to be transmitted to provide a method of providing information and transmits converted to specific information.

[0006]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in more detail with reference to the drawings. FIG. 1 is a schematic diagram for explaining an outline of a method for providing information according to an embodiment of the present invention. This figure shows an embodiment in which the Internet is used as an information network constituting a communication network. Reference numeral 10 denotes a terminal device comprising a computer owned by a user, and reference numeral 30 denotes a computer functioning as a web server or the like. It is an information transmission server. Reference numeral 40 denotes an information distribution device including a computer. The information distribution device 40 is connected to the information transmission server 30 via a communication network, and the information distribution device 40 itself transmits information via a communication network such as a web server. It may be a computer that functions as a server. That is, the information distribution device 40 may also have the function of the information transmission server 30. Further, a computer that controls a broadcast transmission unit that transmits information via a broadcast network such as a television broadcast or a radio broadcast may be used. The communication network referred to in this specification includes not only a wired network but also a wireless network.

The computer constituting the terminal device 10 may be a personal computer or the like, but the display means for displaying information transmitted from the information transmission server 30 is not limited to a CRT display, a flat panel display (a liquid crystal display, a plasma display, or the like). Instead, for example, a projection device that can project a three-dimensional (three-dimensional) image can be used.

[0008] The storage unit of the information transmitting server 30 is activated when receiving the trigger information, reads out the stored specific information, and is a program for transmitting the specific information to the terminal device 10. Is provided.

The trigger information is information transmitted from the information distribution device 40 to the information transmission server 30 via a communication network such as the Internet, and when predetermined information is transmitted through the information distribution device 40. , The information indicating that the information has already been supplied.

[0010] In the information distribution device 40, management data such as the content of distribution of information via the broadcast transmission means and the distribution time are stored in its storage unit. Information. In addition, the storage unit of the information distribution device 40 includes a trigger information generation criterion serving as a basis for determining whether or not the information transmitted via the broadcast transmission unit is predetermined information to be transmitted to the information transmission server 30. Data is stored.

[0011] The trigger information generation reference data includes, for example, in advance in information provided in accordance with the above management data, for example,
This is data that specifies predetermined information that specifies that it is desired to be transmitted by trigger information that it has already been supplied through television broadcasting or the like in accordance with a contract with a sponsor that has the information transmission server 30. The trigger information generation reference data may be all the contents of the predetermined information, but may be any data sufficient to specify that the information is the predetermined information. Specific text information, audio information, and images (videos, still images)
Information, performer information or distribution time information, or
These can be formed by appropriately combining two or more of them. For example, if the predetermined information is telop information relating to a predetermined product advertisement, it can be specified by combining character information in the telop, image information relating to how to display the telop, and distribution time information. In the case of a TV commercial for a specific product, it can be specified by combining the image information and the distribution time information of the product, and the image and name of the performer appearing in the commercial can be specified. The performer information and the distribution time information can be specified in combination. The above description is merely an example, and it goes without saying that the content of the trigger information generation reference data is not limited to the above.

The storage section of the information distribution device 40 is provided with a determination means as a program for reading the trigger information generation reference data, collating it with information transmitted through the broadcast transmission means, and determining the coincidence between the two. . The information distribution device 40 is connected to the information transmission server 30 via a communication network, and, when predetermined information content is distributed, transmits the information to the information transmission server 30 as trigger information. It has transmission means.

According to this embodiment, as shown in FIG. 2, for example, according to the management data set in the information distribution apparatus 40, at a predetermined distribution time through television broadcasting, an advertisement relating to an arbitrary product or a company can be obtained. Is distributed as telop information (S100, S300). Then, in the information distribution device 40, the determination unit is activated, and determines whether or not the telop information matches the trigger information generation reference data stored in the storage unit (S101).
As a result, when it is determined that they match, the related connection destination information stored in a state linked to the trigger information generation reference data is read (S102). For example, if the URL of the homepage on the website of the sponsor is read as the connection destination information, the trigger information transmitting means transmits the information that predetermined information has been distributed based on the URL as trigger information by the trigger information transmitting means. The data is transmitted to the server 30 (S103).

When the information transmission server 30 receives the trigger information (S200), the conversion means as a program is activated, and the conversion means reads the specific information stored in the storage unit (S201). And the terminal device 1
This specific information is transmitted according to the access from S0 (S2).
02), and is received by the terminal device 10 (S301).
In addition, between the terminal device 10 and the information transmission server 30,
Before transmission / reception of the specific information, transmission / reception of normal information may have already been performed as shown by a broken line in FIG. 2 (S210, S310, S311).

Therefore, for example, on the website of the above-mentioned telop information providing sponsor, special merchandise information (discount information, premium information, etc.) is provided only within a predetermined time after the telop information is provided through television broadcasting. Or through the Internet.

Also, for example, when the predetermined information is a TV commercial, and trigger information generation reference data is created for the TV commercial, for example, a performer who appears in the TV commercial as connection destination information URL information of the website is registered, and the information transmission server 30 of the website is registered.
Trigger information can also be sent. Then, in the information transmission server receiving the trigger information, for example, only within a predetermined time from the distribution time of the television commercial, or only when the information that the television commercial has been viewed is received from the terminal device 10. , Specific information can be transmitted. Examples of the specific information in this case include information such as unreleased photos (images), documents, and sounds of the performers. When the terminal device 10 includes a projection device capable of projecting a three-dimensional (three-dimensional) image, information in which the performer's image (moving image, still image) is displayed in three dimensions can be transmitted. . Furthermore, the specific information may be configured from a script that defines the order in which the material (image information, audio information, and the like) of the content set in the storage unit of the information transmission server 30 is displayed. According to the performed script, for example, it is possible to provide more unexpected and interesting information, such as the image of the performer displaying a predetermined performance.

In the above description, the trigger information generation reference data set in the information distribution device 40 is set in response to a request from a providing sponsor such as telop information.
It is not limited to this. For example, when the information distribution device 40 itself functions as a web server or the like on the Internet, various information of the user who accessed the information distribution device 40 is stored by performing a questionnaire or the like, and the gender, Trigger information generation reference data and connection destination information can be arbitrarily set in the information distribution device 40 according to age group, hobby, and the like. For example, when a TV commercial for a product that is highly supported by a specific age group is provided, among the products, a web page about a color scheme or a pattern that is easily supported by the specific age group is sent to the information transmission server. It is also possible to provide a configuration in which the television commercial is supplied from the terminal 30 to the terminal device 10 for a certain period of time after the television commercial is provided.

Also, under the control of the information distribution device 40, information distributed via the broadcast transmission means is distributed only to a receiving device (television, radio, etc.) of a specific age group or a person having a specific hobby. It is also possible to adopt a configuration in which In this case, the viewer accesses the URL viewed through the receiving device using the terminal device 10,
Trigger information is transmitted from the information distribution device 40 to the information transmission server 30 that provides the website corresponding to the URL, and in the information transmission server 30, the conversion unit is activated and the identification information is specified. The information can be transmitted to a predetermined terminal device 10 that has accessed the information.

[0019]

According to the present invention, digital information through a communication network such as the Internet is not obtained by exchanging information only between a terminal device owned by a user and an information transmission server, but rather by television broadcasting or the like. This is a configuration that can be obtained in association with predetermined information provided through another information providing medium such as a radio broadcast. That is, it is possible to effectively link the act of watching television or radio and the act of acquiring digital information through the Internet or the like, and to provide a new use form of an information network such as the Internet.

[Brief description of the drawings]

FIG. 1 is an image diagram of a network for explaining an outline of a method for providing information according to an embodiment of the present invention.

FIG. 2 is a flowchart for explaining the operation of the embodiment.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 10 Terminal device 30 Information transmission server 40 Information distribution device

Claims (11)

[Claims] 1. Upon receiving trigger information transmitted from an arbitrary information distribution device, information transmitted to a terminal device connected via a communication network is converted into specific information set in a storage unit. An information transmission server, comprising: a conversion unit that performs conversion. 2. The computer according to claim 1, wherein the arbitrary information distribution apparatus transmits information via a communication network, or a computer which controls a broadcast transmission unit that transmits information via a broadcast network such as a television broadcast or a radio broadcast. 2. The information transmission server according to claim 1, wherein trigger information transmitted from said computer is set to be receivable. 3. The arbitrary information distribution device, wherein trigger information generation reference data for generating the trigger information is set in a storage unit of the information distribution device, and information transmitted via the communication network or the broadcast network is stored in the storage unit. Judgment means for judging coincidence with the trigger information generation reference data is set, and the trigger information transmitted when it is judged that they match is set to be receivable. 3. The information transmission server according to claim 1, wherein 4. The trigger information generation reference data is set using at least one of specific character information, audio information, image information, performer information, or distribution time information, and the determination unit communicates with the data and the communication. 4. The information transmission server according to claim 3, wherein the trigger information transmitted when it is determined that the information transmitted through the network or the broadcast network is the same is set to be receivable. . 5. The information transmission server according to claim 1, wherein the specific information set in the storage unit read by the conversion unit is a script for displaying a predetermined performance. . 6. Converting information to be transmitted to an information transmission server that transmits predetermined information to a terminal device connected via a communication network into specific information set in a storage unit of the information transmission server. An information distribution apparatus comprising: trigger information transmitting means capable of transmitting trigger information for operating a converting means for performing the conversion. 7. A computer for transmitting information via a communication network or a computer for controlling a broadcast transmitting means for transmitting information via a broadcasting network such as television broadcasting or radio broadcasting. Item 6. The information distribution device according to Item 6. 8. Trigger information generation reference data for generating the trigger information is set in a storage unit, and consistency between information transmitted via the communication network or broadcast network and the trigger information generation reference data is set. 8. An information distribution apparatus according to claim 6, wherein a judgment means for judging is set, and when the judgment means judges that they match, the trigger information transmission means operates. 9. The method according to claim 8, wherein the trigger information generation reference data is set using one or more of specific character information, audio information, image information, performer information, or distribution time information. Information distribution device. 10. When specific telop information is supplied at a predetermined time through a television broadcast, a specific character displayed as the telop information is used as the trigger information generation reference data to transmit the trigger information. 10. The information distribution apparatus according to claim 9, wherein information, image information, and distribution time information of the telop information are set. 11. A computer constituting an information distribution apparatus controls so that predetermined telop information is supplied at a predetermined time through television broadcasting, and if the telop information is supplied, the telop information is transmitted to the telop information. It is determined whether or not the included character information, image information and distribution time information match the trigger information generation reference data set in the storage unit, and if it is determined that they match,
The connection destination information to the information transmission server related to the telop information stored in the storage unit is read, and information to the effect that predetermined telop information has been supplied is transmitted to the information transmission server. Converts the information to be transmitted to the terminal device connected via the communication network into the specific information by the conversion means set in the storage unit when the information indicating that the telop information is supplied is transmitted. Providing information.