KR20020025393A - An apparatus for providing an advertisement using network and a control method threrof - Google Patents

Abstract

PURPOSE: An apparatus for providing an advertisement using a network and a control method therefor are provided to show an advertisement and an advertisement sentence on an LCD advertisement board and connect an advertisement site by installing the LCD advertisement board in a mass transportation or an outdoor place and transmitting the advertisement to the LCD advertisement board by wireless. CONSTITUTION: A broadcasting station(10) makes an advertisement broadcasting, composes the advertisement broadcasting, writes an advertisement program composition schedule, and transmits contents information to the written advertisement, the advertisement composition schedule, and detailed information to the outside. An advertisement contents process unit(14) receives advertisement contents information from the broadcasting station(10) through an internet network(12) by wireless, processes received contents information, and displays a certain advertisement and advertisement sentence. An ISP(Internet Service Provider)(16) receives the advertisement composition schedule and detailed information to the each advertisement from the broadcasting station(10) and stores the advertisement composition schedule and detailed information to the each advertisement. A portable terminal(18) having a WAP(Wireless Application Protocol) function connects to the ISP(16) through the internet network(12).

Description

An apparatus for providing an advertisement using a network and a control method thereof {An apparatus for providing an advertisement using network and a control method threrof}

The present invention relates to an advertisement providing apparatus using a network and a method of controlling the same. More particularly, the present invention wirelessly transmits an advertisement to an advertisement billboard in a public transport or outdoors, and the advertisement of the advertisement is viewed by a personal portable terminal holder. The present invention relates to an advertisement providing device using a network and a method of controlling the same.

Nowadays, various advertising media are activated, resulting in increased advertising volume, and it is difficult to remember specific advertisements in the long run.

In particular, you may see a large amount of advertising on public transport or in public places such as subways, buses, etc. For example, if you want to go back to a particular advertisement's website to see it again later, When you do not remember the name of the website. In this case, when the name of the website you do not remember is the name of the website you must see, you will feel very frustrated.

And, currently, advertisements in public transportation or public places are posted on advertisement boards simply as predetermined texts (no moving texts) and pictures (no moving pictures), and the bulletin boards are specified for a certain period of time. It is fixed in place, and the general public seeing the advertisements on these billboards is tired of having to watch the advertisement for too long.

The present invention has been made to solve the above-mentioned problems, the advertising billboard in the public transport or the outdoor as an LCD billboard to enable the wireless advertising transmission to the LCD billboard advertising on the LCD billboard (video) and The purpose of the present invention is to provide an advertisement providing apparatus using a network that enables an individual mobile terminal holder to immediately access a report advertisement site.

Another object of the present invention is to make an advertising billboard in the public transport or outdoor as an LCD billboard and to transmit wireless advertisement to the LCD billboard, so that the advertisement (video) and the advertisement text on the LCD billboard can be reported by the individual mobile terminal holder. The present invention provides a method for controlling advertisement provision to enable immediate access to a site.

1 is a block diagram of an advertisement providing apparatus using a network according to a first embodiment of the present invention;

FIG. 2 is a flowchart illustrating a method of searching for an advertisement provided by the advertisement providing apparatus of FIG. 1 through a personal portable terminal;

3 is a screen example displayed on the advertisement display unit of FIG. 1;

4 illustrates an example of a screen displayed on a display unit of the personal portable terminal of FIG. 1;

5 is a block diagram of an advertisement providing apparatus using a network according to a second embodiment of the present invention;

FIG. 6 is a flowchart for explaining a method of searching for an advertisement provided by the advertisement providing apparatus of FIG. 5 through a personal portable terminal;

7 is a screen example displayed on the advertisement display unit of FIG. 5;

8 is an example of a screen displayed on the display unit of the personal portable terminal of FIG.

※ Explanation of code for main part of drawing

1,23,38 Receiving unit 3,24,40 Control unit

5,25,41: Database 7,26,42 Process

9,27,43: display driver 11,28; Advertising display

10,20; Broadcasting Station 12,34: Internet Network

14,22: Advertising content processing means 16: Internet service provider (ISP)

18,32: personal portable terminal 29: code signal generation unit

30: code signal transmitter 36: web server

44: display unit

In order to achieve the above object, an advertisement providing apparatus using a network according to a preferred embodiment of the present invention includes a corresponding advertisement as a personal portable terminal connects to the Internet service provider connected to a broadcasting station through the network and requests advertisement information. An apparatus for providing detailed information about

Advertisement content processing means for wirelessly receiving the advertisement content information from the broadcasting station and signal processing the received advertisement content information to display a predetermined advertisement, wherein the advertisement content processing means is installed in a public transportation means or outdoors. Characterized in that.

An apparatus for providing an advertisement using a network according to another embodiment of the present invention is an apparatus for providing an advertisement to those who have personal mobile terminals by using advertisement content information of a broadcasting station.

Receiving advertisement content information from the broadcasting station wirelessly and signal processing the received advertisement content information to display a predetermined advertisement, and having advertisement content processing means for outputting a unique code signal for each advertisement to the outside; The personal mobile terminal includes a control means for receiving and interpreting a code signal from the advertisement content processing means for an advertisement for which the user wants to search for detailed information, and automatically connecting to the web site of the desired advertisement. It is characterized in that installed in the public transportation or outdoors.

Meanwhile, an advertisement providing control method according to an embodiment of the present invention includes advertisement content processing means for wirelessly receiving and processing advertisement content information from a broadcasting station and displaying a predetermined advertisement based on the processed advertisement signal. In a method for providing a detailed information on a specific advertisement of the advertisement displayed by the advertisement content processing means to a person having a personal mobile terminal in the system,

Providing a step-by-step menu screen for searching for a specific advertisement to the personal portable terminal as the personal portable terminal accesses an internet service provider through an internet network; And a second step of selecting the menu screens step by step in the personal mobile terminal and providing detailed information on the specific advertisement as the final selection item for the specific advertisement is clicked on.

And, the advertisement providing control method according to another embodiment of the present invention, wirelessly receives the advertising content information from the broadcasting station to signal processing, and displays a predetermined advertisement based on the processed advertisement signal, each code unique to each advertisement Claims [1] A method for providing detailed information on a particular advertisement among advertisements displayed through the advertisement contents processing means to a person having a personal mobile terminal in a system having advertisement contents processing means for outputting a signal to the outside.

A first step of receiving and interpreting a unique code signal for the specific advertisement in the personal mobile terminal; And

On the basis of the result of the analysis, as a result of automatically connecting to the web site of the specific advertisement through the Internet network and a web server, a second process of converting the detailed information of the specific advertisement into a data file to the personal mobile terminal.

And, the advertisement providing control method according to another embodiment of the present invention, wirelessly receives the advertising content information from the broadcasting station and signal processing, and based on the processed advertisement signal to a predetermined advertisement and the website address of the advertisement In a system having an advertisement content processing means for displaying a unique number for the method for providing detailed information on a particular advertisement of the advertisement displayed through the advertisement content processing means to a person having a personal mobile terminal,

A first step of inputting a unique number of the specific advertisement in the personal mobile terminal to automatically access the web site of the specific advertisement through an internet network and a web server; And a second process of automatically converting the detailed information of the specific advertisement into a data file and transmitting the data to the personal mobile terminal as the web site of the specific advertisement is automatically connected.

And, the advertisement providing control method according to another embodiment of the present invention, wirelessly receives the advertising content information from the broadcasting station and signal processing, and based on the processed advertisement signal to a predetermined advertisement and the website address of the advertisement A system having an advertisement content processing means for displaying a unique number for each advertisement and outputting a unique code signal to each outside to a person having a personal mobile terminal for the specific advertisement among advertisements displayed through the advertisement content processing means. In the method for providing detailed information,

A first step of determining whether there is a specific key input for receiving the code signal or a key input for the unique number in the personal portable terminal; A second step of receiving and interpreting a unique code signal for the specific advertisement in the personal mobile terminal as the specific key input is made; A third step of converting the detailed information of the specific advertisement into a data file and transmitting the data to the personal portable terminal according to the result of the analysis automatically connected to the web site of the specific advertisement through an internet network and a web server; And inputting the unique number in the personal portable terminal to automatically access the web site of the specific advertisement through the internet network and the web server, and converting the detailed information of the specific advertisement into a data file and transmitting the data to the personal portable terminal. Four steps are provided.

Hereinafter, an advertisement providing apparatus using a network and a control method thereof according to an embodiment of the present invention will be described with reference to the accompanying drawings.

1 is a block diagram of an advertisement providing apparatus using a network according to a first embodiment of the present invention, which performs advertisement production, advertisement programming, and advertisement program scheduling, and the like. And a broadcast station 10 transmitting the detailed information to the outside. Advertising content processing means 14 for wirelessly receiving the advertising content information from the broadcasting station 10 through the Internet network 12 and processing the received advertising content information to display a predetermined advertisement (video) and advertisement text. ); An Internet service provider 16 (ISP) receiving and storing an advertisement scheduling schedule and detailed information on each advertisement from the broadcasting station 10; And a personal portable terminal 18 having a built-in WAP function that can be connected to the Internet service provider 16 through the Internet network 12.

The broadcasting station 10 refers to a broadcasting medium capable of transmitting various information related to advertisement production and advertisement, such as a conventional broadcasting station and an internet broadcasting station.

The broadcaster 10 may reorganize and provide information for linkage and advertisement of competitors related to an advertisement for which the user wants to perform a detailed search when a person possessing the personal mobile terminal 18 wants to perform a detailed search. It may be.

The advertisement content processing means (14) includes a receiving unit (1) for receiving advertisement content information transmitted wirelessly from the broadcasting station (10) through the Internet network (12); A controller (3) for instructing signal processing to enable storage and display of the advertisement content information received by the receiver (1); A database (5) for storing the received advertisement content information by a control signal of the controller (3); A processing unit (7) for processing the received advertisement content information in the form of a displayable signal according to a control signal of the control unit (3); And an advertisement display section 11 for displaying a predetermined advertisement on the basis of an output signal from the processing section 7 by the drive signal of the display driver 9.

Here, the advertisement content processing means 14 is installed for each public transportation means and for each outdoor of the public building, and in particular, the advertisement display unit 11 is a liquid crystal such as an LCD on or near the ceiling of a subway vehicle door in the case of a subway vehicle. It can be installed as a display element, and in the case of a bus, it can be installed on or near the ceiling near the driver's seat.

Meanwhile, parts (1, 3, 5, 7, and 9) excluding the advertisement display unit 11 of the advertisement content processing unit 14 are configured as a single hardware and installed at public places such as subway stations, bus stops, airports, and the like. In addition, only the advertisement display unit 11 may be installed in public transportation. In this case, a network and a protocol capable of transmitting and receiving displayable advertisement information are further provided between the single hardware and the advertisement display unit 11.

The advertisement display unit 11 displays advertisements such as product advertisements, website advertisements, movie and music video demo versions, and the like.

In addition, although the video and the advertising text are displayed through the advertisement display unit 11 in FIG. 1, the audio signal processing means and the output means may be further provided to output audio related to the advertisement, if necessary. .

In addition, in FIG. 1, only one personal terminal 18 is illustrated, which is to aid in the understanding of the drawings.

FIG. 2 is a flowchart illustrating a method of searching for an advertisement provided by the advertisement providing apparatus of FIG. 1 through a personal mobile terminal.

First, the advertisement content information in the broadcasting station 10 is transmitted to the advertisement content processing means 14 via the Internet network 12 before the search operation is performed, and the signal is made available for display in the advertisement content processing means 14. The processed advertisement (video, advertisement text, etc.) is being displayed on the advertisement display unit 11. At this time, the Internet service provider 16 is provided with an advertisement scheduling schedule and detailed information about each advertisement from the broadcasting station 10. The advertisement displayed on the advertisement display unit 11 automatically changes to a subsequent advertisement after a predetermined time elapses.

A general public possessing a personal portable terminal 18 uses public transportation (subway, bus, etc.) to travel to an arbitrary destination, and displays an advertisement (video, advertising text) on the advertisement display unit 11 installed in the public transportation. See (step S10). Here, the advertisement form displayed on the advertisement display unit 11 is as illustrated in FIG. 3.

While viewing the advertisement (advertisement of FIG. 3) on the advertisement display unit 11 and having the personal portable terminal 18 decides to see detailed information about the advertisement (step S11), the user's personal portable terminal ( 18) is connected to the Internet service provider 16 side via the Internet network 12 (step S12).

The Internet service provider 16 transmits the advertisement scheduling schedule and detailed information of each advertisement transmitted from the broadcasting station 10 to the corresponding personal mobile terminal 18 through the Internet network 12 (step S13).

That is, an initial menu screen having a plurality of selection items is displayed on the display unit of the personal portable terminal 18 as shown in the menu screen m1 located at the top of FIG. 4.

Assuming that a person possessing the personal portable terminal 18 sees an advertisement of "paxnet" on the subway line 1 and attempts to access a web site of the advertisement, a person possessing the personal portable terminal 10 has the personal portable terminal ( Through the key input means of 10), " ez advertisement " is selected on the initial menu screen m1 of FIG. Accordingly, the corresponding "ez advertisement" selection signal is transmitted to the Internet service provider 16 via the Internet network 12, and the subsequent menu linked to the "ez advertisement" menu screen at the Internet service provider 16 side. The screen data is transmitted to the personal mobile terminal 18 through the Internet network 12. Accordingly, for example, the second menu screen m2 of FIG. 4 is displayed on the display portion of the personal mobile terminal 18. The general person with the personal mobile terminal 18 sees the second menu screen m2 and selects "Subway Ad". Accordingly, the corresponding "subway advertisement" selection signal is transmitted to the Internet service provider 16 via the Internet network 12, and the subsequent service associated with the "subway advertisement" menu screen on the Internet service provider 16 side. The menu screen data is transmitted to the personal mobile terminal 18 through the Internet network 12. Accordingly, for example, the third menu screen m3 of FIG. 4 is displayed on the display portion of the personal portable terminal 18. The general person having the personal mobile terminal 18 selects "Line 1" by looking at the third menu screen m3. Accordingly, the corresponding "Line 1" selection signal is transmitted to the Internet service provider 16 via the Internet network 12, and the Internet service provider 16 is subsequently linked to the "Line 1" menu screen. The menu screen data is transmitted to the personal mobile terminal 18 through the Internet network 12. Accordingly, for example, the fourth menu screen m4 of FIG. 4 is displayed on the display portion of the personal mobile terminal 18. The general person having the personal mobile terminal 18 places the cursor on "PAXNET" in the fourth menu screen m4 (which is the final menu screen) and clicks the "connect" button (steps S14 and S15).

When the person carrying the personal portable terminal 18 clicks the connection button in step S15, the corresponding connection button click signal is transmitted to the Internet service provider 16 through the internet network 12, and the Internet The service provider 16 transmits all the detailed information related to the web site of the "PAXNET" to the personal mobile terminal 18 through the Internet network 12. Accordingly, on the display portion of the personal portable terminal 18, various kinds of information provided by the web site of "PAXNET" are displayed as text, graphs, pictures, and the like (step S16).

Accordingly, the person possessing the personal portable terminal 18 sees various types of information displayed on the display unit and performs securities trading or electronic commerce (step S17). If the information displayed on the display unit 44 is information related to a movie / performance, the information can be reserved immediately. If the information related to music / music video is viewed, a new music or demo video is watched for a predetermined time, and then the corresponding music CD is displayed. Or buy a music video VCD.

In the flowchart of FIG. 2 described above, when a desired selection item is selected on a menu screen displayed on the display unit of the personal portable terminal 18, a subsequent step from the Internet service provider 16 through the Internet network 12 is selected. Providing detailed information according to the menu screen and the final connection button operation is performed. When the personal portable terminal 18 accesses the Internet service provider 16 through the Internet network 12, the Internet service provider 16 side is provided. All advertisement schedules and detailed information about each advertisement may be transmitted to the personal mobile terminal 18 through the Internet network 12 so that information tracking (ad search) may be performed in the personal mobile terminal 18. .

5 is a block diagram of an advertisement providing apparatus using a network according to a second embodiment of the present invention, which comprises a broadcasting station 20 for producing an advertisement and transmitting content information about the created advertisement to the outside; Receive advertising content information from the broadcasting station 20 wirelessly through the Internet network 12 and signal-process the received advertisement content information to display a predetermined advertisement (video) and advertisement text, and a unique code for each advertisement. Advertising content processing means (22) for outputting a signal (e.g., a signal converted from a bar code signal into a wireless transmission state, a code signal specified for ultrasonic waves); The mobile terminal 32 is provided with a personal mobile terminal 32 capable of automatically accessing a web site of the advertisement after receiving and interpreting a code signal transmitted wirelessly by the advertisement contents processing means 22.

The broadcasting station 20 refers to a broadcasting medium capable of transmitting various information related to advertisement production and advertisement, such as a conventional broadcasting station and an internet broadcasting station.

The advertising content processing means 22 is a receiving unit 23 for receiving the advertising content information wirelessly transmitted from the broadcasting station 20 through the Internet network 34; storing the advertising content information received by the receiving unit 23 And a control unit 24 for controlling the conversion into a displayable signal and controlling to transmit a unique code signal for each advertisement to the outside when displaying each advertisement. A database 25 for storing the received advertisement content information by a control signal of the controller 24; A processor 26 for processing the received advertisement content information in the form of a displayable signal according to a control signal of the controller 24; An advertisement display unit 28 for displaying a predetermined advertisement based on an output signal from the processing unit 26 by a drive signal of the display driver 27; A code signal generation unit 29 for generating a specific code signal according to the control signal of the control unit 24; And a code signal transmitter 30 for wirelessly transmitting a specific code signal output from the code signal generator 29 (that is, a signal representing a web site address of an advertisement currently being displayed) to the outside.

Here, the advertisement content processing means 22 may be installed for each public transportation and outdoors of each public building as described in FIG. 1. In particular, the advertisement display unit 28 may be installed in a subway vehicle door ceiling or near the subway vehicle door ceiling, and in the case of a bus, may be installed in the ceiling or near the driver's seat.

Meanwhile, the parts 23, 24, 25, 26, 27, 29, and 30 except for the advertisement display unit 28 of the advertisement content processing means 22 are configured as a single piece of hardware such as subway stations, bus stops, airports, and the like. It may be installed at a place, and only the advertisement display unit 28 may be installed in a public transportation means. In this case, a network and a protocol capable of transmitting and receiving displayable advertisement information are further provided between the single hardware and the advertisement display unit 28.

The advertisement display unit 28 displays advertisements such as product advertisements, website advertisements, movie and music video demo versions, and the like. In addition, on the advertisement display unit 28, a unique number (for example, a number similar to a barcode) of each advertisement, that is, a number representing a website address of the advertisement is displayed.

In addition, in FIG. 1, the video and the advertising text are displayed through the advertisement display unit 28. However, if necessary, audio signal processing means and output means may be further provided to output audio related to the advertisement. .

On the other hand, the personal portable terminal 32 includes a key input unit 37 having a button 37a for keying in the reception of a code signal wirelessly transmitted from the code signal transmitter 30; A receiver 38 for receiving a code signal wirelessly transmitted from the code signal transmitter 30; A reception code processor 39 for receiving and interpreting a code signal received by the receiver 38; As the button 37a is pressed, the reception operation of the reception section 38 is controlled and the automatic connection and the automatic connection to the website of the advertisement are performed based on the result signal from the reception code processing section 39. A controller 40 for controlling a display of a notification message about a state; A database 41 for storing a result signal (that is, a signal representing a web site address of a schedule advertisement) analyzed by the reception code processor 39 according to a control signal of the controller 40; A processor 42 for processing predetermined notification message data and information related to various advertisements in a displayable form according to a control signal of the controller 40; And a predetermined notification message (e.g., a text message such as "connecting to a web site") and various advertisements based on the output signal from the processing unit 42 by the drive signal of the display driver 43. A display section 44 for displaying information (text, picture) is provided.

The button 37a of the key input unit 37 may be a button provided separately from the existing button, or may use any one of the existing buttons.

The controller 40 of the personal mobile terminal 32 automatically accesses the web site of the advertisement corresponding to the specific code signal through the internet network 34 and the web server 36.

In FIG. 5, only one personal portable terminal 32 is illustrated. This is to help the understanding of the drawings, and it is preferable to actually show a plurality of the portable terminals 32.

FIG. 6 is a flowchart illustrating a method of searching for an advertisement provided by the advertisement providing apparatus of FIG. 5 through a personal mobile terminal.

First, before the search operation is performed, the advertisement content information in the broadcasting station 20 is transmitted to the advertisement content processing means 22 through the Internet network 34, and the signal is made available for display in the advertisement content processing means 22. The processed advertisement (video, advertisement text, etc.) is being displayed on the advertisement display unit 28. When a predetermined advertisement is displayed on the advertisement display unit 28, the code signal transmitter 30 transmits a unique code signal of the displayed advertisement (that is, a signal representing a website address of the corresponding advertisement). Is in a state of wireless transmission. The advertisement displayed on the advertisement display unit 28 automatically changes to a subsequent advertisement after a predetermined time elapses.

A general public possessing a personal mobile terminal 32 uses an public transport (subway or bus) to travel to an arbitrary destination, and displays an advertisement (video, advertising text) on an advertisement display unit 28 installed in the public transport. See (step S20). Here, the advertisement form displayed on the advertisement display unit 28 is as illustrated in FIG. 7.

The user who owns the personal mobile terminal 32 while viewing the advertisement on the advertisement display unit 28 (advertisement of FIG. 7), the key input unit of his personal portable terminal 32 to view detailed information about the advertisement. The button 37a of 37 is pressed (Yes in step S21).

Accordingly, the corresponding button 37a pressing signal is transmitted to the control unit 40, and the control unit 40 commands the receiving unit 38 to receive the code signal. Thus, the receiver 38 receives the code signal wirelessly transmitted from the code signal transmitter 30 (step S22) and transmits the code signal to the controller 40.

The control unit 40 transmits the received code signal to the reception code processing unit 39 to instruct an analysis, and the control unit 40 based on the result signal analyzed by the reception code processing unit 39 based on the Internet network ( 34) and automatically access the web site of the advertisement through the web server 36 (step S23). At this time, the control unit 40 instructs the processing unit 42 to process the notification message, and the predetermined notification message processed by the processing unit 42 is displayed on the display unit 44 through the display driver 43. At this time, the form of the notification message displayed on the display unit 44 is as illustrated in FIG.

As the automatic connection to the website of the advertisement is completed, the web server 36 extracts detailed information from the website of the advertisement and transmits the detailed information to the controller 40 through the Internet network 34, and the controller The processor 40 displays the information related to the web site of the advertisement and the screen for the electronic commerce on the display unit 44 through the processor 42 and the display driver 43 (step S24).

Accordingly, the person carrying the personal portable terminal 32 sees various information displayed on the display portion 44 and performs securities trading or electronic commerce (step S25). If the information displayed on the display unit 44 is information related to a movie / performance, the information can be reserved immediately. If the information related to music / music video is viewed, a new music or demo video is watched for a predetermined time, and then the corresponding music CD is displayed. Or buy a music video CD.

On the other hand, when a direct code signal reception through the receiver 38 fails, the user using the personal mobile terminal 32 is a unique number for the current advertisement being displayed on the advertisement display unit 28 (that is, In Fig. 7, " No.1234-007 " is keyed in (" Yes " in step S26).

Accordingly, the key input signal is transmitted to the control unit 40, and the control unit 40 transmits the web of the corresponding advertisement through the internet network 34 and the web server 36 based on the input key input signal. Automatically connect to the site (step S27). In this case, the controller 40 instructs the processor 42 to process the notification message, and the predetermined notification message (see FIG. 8) processed by the processor 42 is displayed on the display unit 44 through the display driver 43. Is displayed on. Thereafter, the same operations as in the above step S24 and step S25 are performed.

As described in detail above, according to the present invention, by using the public transport means by wirelessly transmitting information (product information, purchase relay information, etc.) suitable for various advertisements to the LCD advertising display means installed in and in public places; A person in a public place sees an advertisement displayed on the LCD advertisement display means and promptly searches for information and makes a purchase.

In addition, by distributing advertisements by connecting public transportation means and billboards on the network and automatically changing advertisements according to time zones, the synergy effect is generated when compared to the advertisement billboards provided in conventional public transportation means. The space of public transportation such as subway can be expanded to the space of consumption.

In addition, by wirelessly transmitting a unique code signal for an advertisement displayed on the LCD advertisement display means to a personal portable terminal, receiving the unique code signal from the personal portable terminal, and directly accessing the wireless Internet to retrieve detailed information about the advertisement. By making it visible, there is no need for cumbersome keystrokes due to multiple menu selections.

In addition, it is possible to immediately provide differentiated advertising for each time zone, and may also provide advertisement information for a corresponding region for each region. Due to the timely exposure of the local advertising to maximize the effect of the advertising.

On the other hand, the present invention is not limited only to the above-described embodiment, but can be modified and modified within the scope not departing from the gist of the present invention, the technical idea to which such modifications and variations are also applied to the claims Must see For example, in addition to the advertisement providing device in public places, all display media can transmit and retrieve information through various display media such as PC monitors, TVs, refrigerators, microwave ovens, etc. Applicable to the description.

Claims (15)

An apparatus for providing detailed information on an advertisement as a personal mobile terminal connects to the Internet and requests advertisement information to an Internet service provider connected to a broadcasting station through a network. Advertisement content processing means for wirelessly receiving the advertisement content information from the broadcasting station, signal processing the received advertisement content information, and displaying a predetermined advertisement; The advertisement content processing means is an advertisement providing apparatus using a network, characterized in that installed in the public transport or outdoors. The method of claim 1, The advertising content processing means, A receiver for receiving advertisement content information transmitted wirelessly from the broadcasting station; A controller instructing storage and signal processing of the received advertisement content information; A database storing the received advertisement content information; A processing unit for processing the received advertisement content information in the form of a displayable signal; And And an advertisement display unit for displaying a predetermined advertisement based on the output signal from the processor. The method of claim 2, The advertisement display unit using the network, characterized in that consisting of a liquid crystal display device. The advertisement content processing means is provided to a person possessing a personal mobile terminal in a system having advertisement content processing means for wirelessly receiving advertisement content information from a broadcasting station for signal processing and displaying a predetermined advertisement based on the processed advertisement signal. In the method for providing detailed information on a specific advertisement among the advertisements displayed through, Providing a step-by-step menu screen for searching for a specific advertisement to the personal portable terminal as the personal portable terminal accesses an internet service provider through an internet network; And And selecting a second step by selecting the menu screens from the personal mobile terminal and providing detailed information on the specific advertisement as the final selection item for the specific advertisement is provided. The method of claim 4, wherein The step-by-step menu screen is the advertisement providing control method characterized in that the selection items for navigating to the position in which the advertisement in the advertising content processing means to see step by step. Claims [1] An apparatus for providing an advertisement to those who have a personal mobile terminal using advertisement content information of a broadcasting station. Advertisement content processing means for wirelessly receiving advertisement content information from the broadcasting station, signal processing the received advertisement content information to display a predetermined advertisement, and outputting a unique code signal for each advertisement to the outside; The personal portable terminal includes a control means for receiving and interpreting a code signal from the advertisement content processing means for an advertisement for which the user wants to search for detailed information, and automatically connecting to the web site of the desired advertisement. The advertisement content processing means is an advertisement providing apparatus using a network, characterized in that installed in the public transport or outdoors. The method of claim 6, And said personal portable terminal receives a code signal from said advertising content processing means in response to a specific key input signal from said key input means. The method of claim 6, The advertising content processing means, A receiver for receiving advertisement content information transmitted wirelessly from the broadcasting station; A storage unit which stores the received advertisement content information; A processing unit for processing the received advertisement content information in the form of a displayable signal; An advertisement display unit for displaying a predetermined advertisement based on the output signal from the processing unit; A code signal processor for generating a unique code signal for an advertisement displayed on the advertisement display unit and transmitting the generated unique code signal to the outside; And Advertisement providing apparatus using a network comprising a control unit for controlling the operation of each unit. The method of claim 8, The advertisement display unit using the network, characterized in that consisting of a liquid crystal display device. The method of claim 8, The advertisement display device using the network, characterized in that the unique number for each advertisement is displayed on the advertisement display unit. The method of claim 10, The personal mobile terminal is an advertisement providing apparatus using a network, characterized in that the automatic connection to the web site of the advertisement by the key input of the unique number of each advertisement. Individually in a system provided with advertisement content processing means for wirelessly receiving advertisement content information from a broadcasting station for signal processing, displaying a predetermined advertisement based on the processed advertisement signal, and outputting a unique code signal for each advertisement to the outside. In the method for providing a person with a mobile terminal with detailed information about a specific advertisement of the advertisement displayed through the advertisement content processing means, A first step of receiving and interpreting a unique code signal for the specific advertisement in the personal mobile terminal; And And a second process of automatically converting the detailed information of the specific advertisement into a data file and transmitting the data to the personal mobile terminal according to the result of the analysis. Advertising providing control method characterized in that. The method of claim 12, And the first step is performed as a specific key is selected in the personal portable terminal. Personally portable in a system equipped with advertisement content processing means for wirelessly receiving and processing advertisement content information from a broadcasting station and displaying a predetermined advertisement and a unique number for a website address of the advertisement based on the processed advertisement signal. In the method for providing a person possessing a terminal with detailed information on a specific advertisement of the advertisement displayed through the advertisement content processing means, A first step of inputting a unique number of the specific advertisement in the personal mobile terminal to automatically access the web site of the specific advertisement through an internet network and a web server; And And a second process of automatically converting the detailed information of the specific advertisement into a data file and transmitting the data to the personal mobile terminal as the web site of the specific advertisement is automatically accessed. Receives the advertising content information from the broadcasting station wirelessly and processes the signal, and displays a predetermined advertisement and a unique number for the website address of the advertisement based on the processed advertisement signal, and outputs a unique code signal for each advertisement to the outside. In a system having an advertising content processing means for providing a person with a personal mobile terminal with detailed information about a specific advertisement of the advertisement displayed through the advertising content processing means, A first step of determining whether there is a specific key input for receiving the code signal or a key input for the unique number in the personal portable terminal; A second step of receiving and interpreting a unique code signal for the specific advertisement in the personal mobile terminal as the specific key input is made; A third step of converting the detailed information of the specific advertisement into a data file and transmitting the data to the personal portable terminal according to the result of the analysis automatically connected to the web site of the specific advertisement through an internet network and a web server; And A fourth step of inputting the unique number in the personal portable terminal and automatically connecting to the web site of the specific advertisement through the internet network and a web server to convert the detailed information of the specific advertisement into a data file and to transmit it to the personal portable terminal; Advertising providing control method characterized in that it comprises a process.