JP2002109365A - Method for registering and supplying advertisement information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To prevent advertisement information outside the carrying period of the advertisement from being displayed on the computer terminal of an advertisement receiver and also to edit a Web page, to which respective pieces of store original information are attached, while facilitating inputting work of advertisement information which is common to two or more stores. SOLUTION: An advertisement carrying period is registered/stored in a database server over the Internet, the advertisement information receiver acquires date and hour when the advertisement information receiver accesses the Web page of an advertisement supplier for a Web server, the carrying period of the advertisement information is compared with the date and the time acquired from the Web server, and whether the advertisement information is displayed on the terminal of the advertisement receiver is processed in the Web server. The information common to two or more stores is inputted by the computer terminal of a head office, etc., and the inputting work is made to be easy by making the respective stores select as to whether to adopt the advertisement information and also making the respective stores add information proper to the respective stores, as necessary. The original Web pages of the respective stores are also made to be edited readily by making the respective stores input regional information of where the respective stores are located and advertisement information proper to the respective stores, as necessary.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for supplying advertisement information via the Internet using a computer system, and more particularly to a method for adding advertisement information almost in real time.
Registration / supply method of advertisement information that can be updated / deleted, posting of appropriate advertisement information based on advertisement information posting period information of advertisement suppliers, and management of store information for individuals and companies that are being developed in multiple stores And a method for supplying and displaying advertisement information.

[0002]

2. Description of the Related Art Conventionally, printed materials (newspaper insertion advertisements,
It is known to advertise the store or the like using a medium such as direct mail. It is also known that such information is stored in a storage medium (CD-ROM, floppy disk, or the like), generally distributed, and displayed on a computer system terminal for advertisement. In addition, with one-way media such as TV and radio,
It is also known to advertise to viewers and listeners.

[0003] Further, it is also known that an advertisement recipient accesses an advertisement supplier's homepage via the Internet or the like to view an advertisement. However, at this time, information may not be updated, and a sale period of the advertisement information, etc. It is also known that the ones that have already passed are posted.

[0004] Further, in a case where multiple stores are developed, it is procedurally necessary to provide regional information on the location of each store and advertisement information unique to each store as a Web page unique to each store on the Internet. Is also known to be time consuming and expensive due to its complexity.

[0005]

However, in the method of performing an advertisement using a printed matter or a storage medium, the period from the advertisement request to the actual distribution of the printed matter and the storage medium is several weeks to several months. It takes a period of time and distributes and distributes printed materials and recording media that have already been processed. Therefore, there is a problem that it is difficult to cope with an urgent change or the like. For example, if there is a fresh product that is unexpectedly unsold at a certain store, there is a problem that the conventional distribution of printed matter or the like takes a long time and cannot respond, so that the request of the advertisement client cannot be sufficiently satisfied.

[0006] Further, when the advertisement recipient accesses the WEB page of the advertisement supplier connected to the Internet via the Internet, the advertisement information is not updated, and the sale period of the posted advertisement information has already passed. There is a problem that things are posted.

[0007] Further, in a place where multiple stores are developed, information necessary for each store is selected and selected with respect to regional information and store-specific information of each store and information shared by two or more stores. Displaying the information as the unique information of the store on the computer terminal of the advertisement recipient connected to the Internet is generally expensive and procedurally complicated, so that there is a problem that it takes time and cost.

[0008] The present invention has been made in view of the above-mentioned problems, and an object of the present invention is to make it possible to update advertisement information for 24 hours by a computer system connected to the Internet so that an advertisement description request can be made. The aim is to minimize the period from the advertisement distribution to the actual distribution.

[0009] In addition, by registering and storing the posting period of the advertisement information together with the advertisement information in a database or the like, the advertisement recipient can receive the W of the advertisement supplier connected to the Internet.
To provide a registration / supply method that does not display, on a computer terminal of an advertisement recipient, advertisement information that has not been placed in the advertisement information period or advertisement information that has passed the advertisement insertion period when an EB page is requested. Aim.

[0010] In the case of an advertisement supplier that has implemented multiple stores, the information of the region where each store is located, information specific to the store, and information common to two or more stores are stored in a computer of the advertisement supplier connected to the Internet. An object of the present invention is to facilitate input work of advertisement information for transmission at a terminal and to facilitate editing of advertisement information of an original WEB page of each store.

[0011]

In order to solve the above-mentioned problem, according to the first aspect of the present invention, a computer terminal of an advertisement supplier connected to the Internet is used when inputting advertisement information. By registering and storing the posting period of the advertisement information together with the advertisement information in a database or the like, the advertisement information is posted when the advertisement provider's WEB page is accessed on the computer terminal of the advertisement receiver connected to the Internet. The present invention provides a method for registering and supplying advertisement information characterized by comparing a period with a current date and time on a web server, and automatically selecting and displaying the relevant advertisement information.

[0012] In the present invention according to the second aspect, in an advertisement supplier implementing multi-store development, etc., the multi-store common advertisement information is used as a core at the computer terminal of the advertisement supplier connected to the Internet. At the headquarters, etc., collectively or by inputting at several terminals and registering and storing it in a database etc., each registered store etc. displays the multi-store common advertisement information on the WEB page of its own store Select whether or not to allow the advertiser to modify the selected advertisement information and add additional information specific to each store. Register and store the data as store data in a database or the like. It is intended to provide a method for registering and supplying advertisement information prepared for display on a terminal.

[0013]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of the present invention will be described below with reference to the drawings. FIG. 1 is a block diagram showing the overall configuration of the present embodiment. In this figure, WEB
The server 10 is a path control device, is connected to the Internet via a telephone line,
Are connected to the WEB server 10 via a LAN. Information supplier terminal (for headquarters) 30, information supplier terminal (for each store) 40,. . . , Advertising receiver terminals 01, 0
2, 03. . . . Is connected to the Internet in the same manner as the WEB server 10.

FIG. 2 is a directory diagram of an example of the present invention showing the configuration of the web server 10 of FIG. Control means,
WEB of FIG. 1 comprising input / output control means, CPU, etc.
The server 10 controls each unit, transfers data, performs various calculations, temporarily stores data, and the like. HT specified by server
ML directory 101 to photo directory 106
Each stores and stores files for management and control.

First, a server-designated HTML directory 101 stores and stores a program for allowing the WEB server 10 to recognize an HTML file. The information supply destination (customer) directory 102 stores a main program related to each information supplier.
The main program is stored in the management directory 10.
3. It is used as a control means of the log totaling directory 104, the image directory 105, and the photo directory 106.

With reference to FIG. 4, an example of registration of designation of a posting period of advertisement information will be described. First, an information supplier terminal (for headquarters) 30 and an information supplier terminal (for each store) 40,. . . . In the case of registering the publication period of the advertisement information, in step F4-1 "headquarters all store management menu screen" shown in FIG.
By selecting "Register new sale information" in step 4-2, proceed to step F4-3 "registration format menu screen", proceed to step F4-4 "input sale period" in the screen, and insert an advertisement. The period is input together with the other advertisement information, and registered and stored in the database server 20.

Next, with reference to FIG. 4, a display example of the advertisement information specified by the publication period will be described. Advertisement recipient is computer terminal 01, 02, 0 connected to the Internet
3. . . . . When browsing the web page of the advertisement supplier connected to the Internet from the above, if there is access from the computer terminal of the advertisement recipient, in step F4-5 shown in FIG. The date and time are acquired, and Step F4-6
In step F4-6, the publication period information of the advertisement information registered and stored in the database server 20 is read into the WEB server 10, and the process proceeds to step F4-7. In step F4-7, the process proceeds to step F4-6. The obtained advertisement information publication period is compared with the current date and time acquired in step F4-5, and the process proceeds to step F4-8. In step F4-8, the publication period is changed to F4-8.
If the date obtained in step 5 has passed, or if the time period has not elapsed, the advertisement information is processed so as not to be displayed on the computer terminal connected to the Internet of the advertisement information recipient.

[0018] However, the period of the advertisement information is set to step F.
During the date acquired in 4-5, the web server 10
Is temporarily stored in the database server 20, the next advertisement information is acquired from the database server 20, and the steps F4-6, F4-7, and F4-8 are repeated, and the advertisement information is registered in the database server 20. At the stage when the advertisement information has completed one cycle, the process proceeds to step F4-9, where the weight of the display priority of the advertisement recipient is determined and automatically edited,
The route control device displays the advertisement information on a computer terminal connected to the Internet via the Internet.

For example, if the posting period of the A-sale advertisement information is 2
August 1, 2000-August 10, 2000, B-sale advertising information published from August 2, 2000-August 1, 2000
On the 6th and the C-sale advertisement information publication period from August 13, 2000 to August 20, 2000, and when the date on which the advertisement recipient requested the advertisement information was August 11, 2000, , A sale advertisement information is skipped at 0:00 am on August 10, 2000 so as not to be displayed on the computer terminal connected to the advertisement information recipient's Internet, and is therefore connected to the advertisement information recipient's Internet. Is not displayed on the computer terminal as of August 12, 2000.

The C-sale advertisement information has a posting period of 2
Since August 13, 2000, and since the date requested by the advertisement information recipient on the computer terminal connected to the Internet is August 11, 2000, the publication period has not been reached, the advertisement information is similarly received. Perform processing that is not displayed on the computer terminal connected to the recipient's Internet.

However, in the B-sale advertisement information, since the advertisement posting period is set from August 2 to August 16, 2000, it was connected to the Internet of the advertisement information recipient who requested the advertisement information. In order for the computer terminal to display the corresponding advertisement information, the computer terminal is once registered and stored in the WEB server 10, and then the sale advertisement information is fetched from the database server 20, and the above operations are performed again. At the stage when the advertisement information registered in the advertisement circulation 20 has been completed, the advertisement information is rearranged on the WEB server 10 in accordance with the display priority intended by the advertisement supplier, and then the computer terminal connected to the Internet of the advertisement recipient is To display.

Next, as an example of the present embodiment, an operation of expanding advertisement information to each store by a multi-store developing company or the like when a plurality of stores are expanded will be described.

Referring to FIGS. 3 and 5, an example of registering common advertisement information in a multi-store development will be described. Internet-connected information supplier terminal (headquarters) 30 for advertisement supplier
In step F3-1 in FIG. 3, advance to the “designation URL for customer management” by inputting “designation URL for customer management”, display the “registration management menu” screen, and select the head office collective input in step F3-2. Proceed to step 3 and enter the ID and password for the headquarters, etc. If the ID or password is different from the registered one, proceed to step F3-4 and "Illegal ID / password"
Message and return to the “Registration Management Menu Screen”.

If the ID and the password are correct, the process proceeds to the store development flow of the sale information shown in FIG. 5, and step F5-
In step 1, the user is required to input necessary information in each item of the database structure as in the example shown in FIG. 6, and the advertisement supplier selects and inputs the selection and combination of the advertisement display design pattern. Registration /
Let me save.

Next, the process proceeds to step F5-2, where each store for displaying the advertisement information on the computer terminal of the advertisement recipient connected to the Internet is selected, and the process proceeds to step F5.
In step F5-3, each store advertisement information data is created, and in step F5-4, the data is registered and stored in the database server 20 as each store advertisement information data.

With reference to FIGS. 3 and 5, an example of development and registration of unique advertisement information and the like of each store will be described. Computer terminals 40,... Connected to the Internet for advertisement suppliers at each store such as a company that has multiple stores. . . . In step F3-1 in FIG. 3, advance to "Customer-Specific Management Designated URL" and display the "Registration Management Menu" screen. In step F3-5, for a single store under multi-store management on the screen By having the input selected, F
Proceed to 3-6, enter the ID and password for each store, etc. If the ID or password is different from the registered one, proceed to step F3-4. "Message and return to the" registration management menu screen ".

If the ID and the password are correct, the process proceeds to step F5-6 in FIG. 5 to display the "many store management menu screen". If it is necessary to register new advertisement information at each store, The required information is entered in each item of the database structure as in the example shown in FIG. 6, and the selection and combination of the advertisement display design pattern is selected and input by the advertisement supplier. To register and save. If it becomes necessary to modify, delete, or add the advertising information, proceed to F5-8 and F5-9,
After the advertisement information is read from the database server 20 and corrected, deleted, and added, the registration information is overwritten and stored again in the database server 20.

Further, among the common advertisement information registered and stored in the database server 20 as the headquarters advertisement information, it is necessary to add or modify each store-specific information to the advertisement information decided to be adopted by each store. In the case where the advertisement information is no longer available, the process proceeds to steps F5-8 and F5-9 in FIG. 5, the advertisement information is read from the database server 20, corrected, deleted, and added, and then the database server 2 is re-entered.
0 is overwritten and stored to prepare for display on the computer terminal of the advertisement recipient connected to the Internet.

[0029]

As described above, according to the present invention,
By making it possible to update advertising information for 24 hours by a computer system connected to the Internet,
It can be expected that the period from the advertisement listing request to the actual advertisement distribution will be shortened as much as possible.

Further, by registering and storing the advertisement information publication period together with the advertisement information in a database or the like, the advertisement recipient can use the WE of the advertisement supplier connected to the Internet.
When requesting page B, it is possible to automatically prevent the advertisement information that has not been published or has passed its advertising period from being displayed on the computer terminal of the advertisement recipient when the advertisement information is not published. This eliminates the possibility that the advertisement whose advertisement period has passed, such as when updating manually, will not be posted.

In addition, in the case of an advertisement supplier who provides a registration / supply method and implements multi-store development, etc., the advertisement terminal computer terminal of the advertisement supplier connected to the Internet transmits multi-store common advertisement information and the like. While inputting in a batch or several places and registering and storing it in a database etc., letting you determine whether the registered and saved multi-store common advertisement information should be expanded while adding and correcting each store information, Furthermore, by enabling the additional input of the area information where the store is located and the unique information of the store, it is possible to easily input, update and edit each store common information and each store unique information.

[0032] With this, in a company that operates multiple stores, it is possible to save the trouble of inputting and registering the same advertisement information for each store, and also to be able to post unique area information and unique advertisement information where each store is located. It can be expected that a Web page unique to each store can be easily created.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a configuration of an example of the present invention.

FIG. 2 is a directory diagram showing a configuration of a web server according to the embodiment.

FIG. 3 is a registration management menu flow diagram of the embodiment.

FIG. 4 is a flowchart of automatic selection of advertisement information and the like by designating a posting period according to the embodiment;

FIG. 5 is a flow chart of development of information to each store by a multi-store development company or the like of the embodiment.

FIG. 6 is a database table diagram of the database server according to the first embodiment;

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 10 WEB server 20 Database server 30 Information supplier terminal (for headquarters) 40 Information supplier terminal (for each store) 01, 02, 03 Advertisement recipient terminal 101-106 Directory in WEB server

 ──────────────────────────────────────────────────続 き Continuing on the front page (72) Inventor Naoki Takada 6-3, Kabudai, Kizu-cho, Soraku-gun, Kyoto Pref. Daiichi Shimbun Life Design Research Co., Ltd. Nishioji, Shimogyo-ku Shichijo-Hiwada-cho 6 Fukuda Line F-term (reference) 5B049 AA06 BB49 CC01 FF01 GG00 5B075 ND20 PQ02

Claims (2)

[Claims] 1. A computer terminal of an advertisement supplier connected to the Internet, which is connected to the Internet by registering and storing the advertisement information publication period together with the advertisement information at the time of inputting the advertisement information in a database or the like. When the advertisement recipient's computer terminal accesses the advertisement supplier's WEB page, the advertisement information's publication period is compared with the current date and time on the WEB server, and the display of the advertisement information is automatically selected and displayed. A method of registering and supplying advertisement information which is a feature. 2. In an advertisement supplier implementing a multi-store development or the like, a computer terminal of the advertisement supplier connected to the Internet is used to collectively or collectively store multi-store common advertisement information at a central headquarters or the like. While inputting at the terminals of the four places and registering and storing it in the database etc., each store etc. selects whether or not to display the registered and saved multi-store common advertisement information on the WEB page of its own store, and is selected. It is also possible to modify the advertisement information and add additional information specific to each store, register and store each store data in a database or the like, and register the advertisement information prepared for display on the computer terminal connected to the Internet of the advertisement recipient. And supply method.