KR20040018291A - Advertising system an image display device - Google Patents

Abstract

PURPOSE: An AD(ADvertisement) system using an image display device is provided to perform an AD effectively and economically by performing the AD in a distance close to a person walking on a street or a passenger in a driving car. CONSTITUTION: A client PC logs on to a contents server by inputting a user ID and a password. The server certifies a user and transmits a confirmation message to the client PC(1). The client PC transmits the version information of the contents stored in the client PC to the server and the server compares the version with the version of the contents stored in the server(2). In case that the version is different, the latest contents are downloaded to the client PC(3). The client PC displays the contents on the image display device by playing the first contents(4). After playing the first contents, the client PC transmits the information of the played contents to the server(5). The server stores the information in each user database. The client PC transmits the version information of the contents stored in the client PC to the server and the server compares the version with the version of the contents stored in the server. The server checks a logout request from the client PC.

Description

Advertising system using an image display device {Advertising system an image display device}

The present invention overcomes some of the limitations of rooftop LED billboard advertising techniques. The LED advertising method is a technology that makes it possible to see at a distance by large-scaled outdoor method, while the present technology provides a video and sound by installing a video display device inside and outside the store to advertise close to the pedestrian or vehicle rider. The purpose is to maximize advertising effectiveness. This approach can also focus on where the particular consumption layer is aggregated.

In this method, the central advertisement is set at a certain ratio, and the remaining part can be edited (adjusted) by the store itself, so that the advertisement can be replaced with existing pre-cards, paper brochures, and signboard advertisements. Market-related advertising can enhance the brand image of a company.

By displaying different media files for each region, it is possible to provide advertisements for locality such as local events, sports games, performances, and movies.

In the future, the screen is composed by using server → computer → video display device, but it is composed of server → SET TOP BOX → video display device by complementing the SET TOP BOX function included in the future video display device.

Figure 1: Computers in each store download media files from a server, and each store can edit a certain number of files to view them on an image display device. You can also download media files from the server and display them without editing. If you want a large screen, you can divide into 4 or 16 divisions and multiply one screen with 4 or 16 video display devices.

FIG. 2 is a flowchart of a media file downloaded from a server, and can serve as a central advertisement and a store advertisement at a predetermined ratio. FIG. 2-1 is a diagram of directly editing a part of a modifiable media file at a store.

Figure 3: A flow chart for operating a media file.

As shown in Fig. 1, a PC (server, PC, SET TOP BOX) installed in each store is wired and wireless from a server. In the way that PC is connected with video display device, it can be configured to add important news or sports relay by adding TV card with built-in tuner to PC.

PC (PC or SET TOP BOX) installed in each store downloads media file provided by each field or region from server. The downloaded media file is composed of a fixed file (a central advertisement) that can not be modified and a modified file (store advertisement) that can be modified. The modified file is edited as shown in FIG. 2-2. The modified file (fixed file, modified file) can be played as a single media file and transmitted to the video display device to allow advertisements suitable for the store.

The execution step of downloading from the server and transmitting to the image display device is shown in FIG. 3, and specific execution details are as described below.

(1) The Client user tries to log on to the Contents server by entering a user ID and password.

The server verifies the user and sends an authentication message to the client.

(2) The version information of the contents (media file) stored in the client PC is transmitted to the server, and the server compares the version of the contents sent from the client with the server version.

(3) If the version is different, download the latest contents from the contents server.

(Server stores version information downloaded by Client PC)

(4) The Client PC plays the first contents and displays them on the video display device.

(5) Play a single content and send the information of the played content to the server

The server stores the information sent from the client PC in each user DB.

(6) Client PC plays the first contents and displays them on the video display device.

(7) Play Contents and send information of Played Contents to server

The server stores the information sent from the client PC in each user DB.

(8) The version information of the contents (media file) stored in the client PC is transmitted to the server, and the server compares the version of the contents sent from the client with the server version.

(9) Check if there is a logout request from the client PC.

(10) The server stores the logout date and time in the user DB and processes the logout request of the user.

※ (6) to (9) are repeated until requested by the user.

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Claims (5)

It is the same method that connects wired / wireless internet, computer (server, PC, SET TOP BOX), and video display device (CRT, PDP, LCD, FED, FPD, organic EL, etc. except LED) in advertising system using video display device. The screen splitter is installed on the screen and at least one video display device is installed. In the media file of the present technology method, a file that has been modified and modified on the terminal side among fixed files that cannot be modified among files downloaded from a server, a PC, and a set top box from a server and files that can be modified (fixed file) + The modified file) is played as a single media file sequentially and transmitted to the video display device (CRT, PDP, LCD, FED, FPD, Organic EL, etc.) and the file downloaded from the server To play without modification The method of claim 2, wherein the number of media files executed (advertised) is transmitted to the manager server in maintaining the session with the manager server, the server, the PC, and the set top box. When playing a file on an image display device (CRT, PDP, LCD, FED, FPD, organic EL, etc., except LED), the storage device such as DVD, CD ROM, hard disk, etc. Method characterized in that the display alone using When playing a file on a video display device (CRT, PDP, LCD, FED, FPD, organic EL, etc., except LED), the video is sent to the mobile phone via wired / wireless network without using the Internet. To show