JP2002109133A - Device for providing advertisement information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To effectively utilize an advertisement information providing device for advertisement information by transmitting the advertisement information to people at a specific place in accordance with the advertisement at the specific place such as at a station and inside a train and to effectively utilize the advertisement information providing device in advertisement rate setting and an increase in an advertisement rate by counting the number of pieces of utilized advertisement information and the number of utilized persons and using the numbers as the reference of an advertisement effect. SOLUTION: An information providing server 1 and advertisement terminals 3-1, 3-2,... are connected to a network 2, and the terminals 3-1, 3-2,... can communicate with an unillustrated portable device. A program for driving the server is registered in the information providing server 1, and advertisement data and advertiser information are further stored in the server 1. The data of the number of information acquiring times and the number of personal information acquiring times and the like are also stored, and the data are accumulated, for instance, in every advertiser and outputted in each advertisement place and advertisement system.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement information providing apparatus for transmitting advertisement information to a portable device in a station or a train using a network line such as the Internet.

[0002]

2. Description of the Related Art Today, a large amount of advertisement information is posted or broadcast using newspapers, magazines, televisions, public vehicles, facilities, facilities, and the like. Among them, for example, advertisements posted in stations and trains are effective because they are visible to many people,
Widely used.

[0003] For example, there are electric advertisements and posters provided in homes and waiting rooms, middle-print advertisements in trains, stickers attached to windows, and the like. Such advertisement information includes a lot of information, is effective for the user, and in some cases, there is information to be stored.

[0004]

However, unlike the information published in newspapers and magazines, the advertisement information is not a medium distributed to users. For this reason, advertisements (information) posted in stations, trains, and the like are difficult to use, and usually users often forget the contents of the advertisement.

In many cases, the effect of the advertisement cannot be clearly understood. For example, the contents of advertisements in stations and trains are simultaneously advertised in newspapers, magazines, televisions, etc., and the effects of the advertisements are not clearly understood. Therefore, for example, it is not possible to clarify the standard in setting an advertisement fee for an advertiser or increasing the advertisement fee.

[0006] On the other hand, the Internet has rapidly spread today, and it is advantageous to use such a communication infrastructure for an advertisement information providing service. In view of the above, the present invention responds to advertisements at a specific place such as a station or a train, and transmits advertisement information to a person at the place to effectively use the advertisement information. And the like, to know the effect of the advertisement, and to make effective use in setting the advertisement fee and increasing the advertisement fee.

[0007]

The above object is attained by the above-mentioned (1).
According to the described invention, at least an advertisement information providing device that provides advertisement information to a mobile device according to a place where an advertisement is posted, the device has a function that the provided advertisement information is acquired by the mobile device. Receiving means for receiving, detecting means for detecting a place where the acquired advertisement information is posted, tally means for counting the acquisition status of each place where the advertisement information is posted, and outputting the tallyed acquisition state This can be achieved by constructing an advertisement information providing apparatus having output means for performing the above.

[0008] Here, the place where the advertisement information is posted is, for example, each notice place in a train or each notice place in a station, as described in claim 2, and as described in claim 3. Each station or each line of a train, a person at the place can receive the same advertisement information through a portable device, and can effectively use it as data.

The receiving means obtains information on the portable device from which the advertisement information has been obtained and information on the place where the advertisement information is to be displayed. With this configuration, the aggregated information can be effectively used. For example, the advertisement fee can be set or used when the advertisement fee is increased, and the criteria can be clarified and the accurate advertisement fee can be set. .

[0010] According to a fourth aspect of the present invention, in the first aspect of the invention, the receiving means transmits a plurality of headings to the portable device, receives a selection of a heading for which advertisement information is desired from the portable device, and By providing advertisement information according to the selection, receiving that the advertisement information has been acquired by the portable device, the detection unit has a location information storage unit that stores location information in association with a heading, In this configuration, the location information of the headline received from the location information storage unit is detected.

[0011] With this configuration, the receiving means knows the used advertisement information, obtains information on the place where the advertisement is posted from the heading of the advertisement information, totals the information by the totaling means, and sets the advertisement fee. It can be used effectively when the advertisement fee increases.

According to a fifth aspect of the present invention, in the first aspect, the number of times the advertisement information is acquired is counted,
It is configured to have a charging means for charging an advertiser according to the number of times.

This example is means for charging advertisement information.
The number of times of acquiring information is counted by a counter or the like. Alternatively, it is conceivable to set a flat rate up to a predetermined number of times and charge more according to the number of times, set a flat rate from the beginning, or set a charge according to the number of times from the beginning.

According to a sixth aspect of the present invention, in the first aspect of the invention, a receiving means for receiving the personal information of the portable device using the advertisement information, and displaying the received personal information in the advertisement information. It is configured to include a tallying unit that counts in association with a location, a transmitting unit that transmits the tallying result to the advertiser, and a charging unit that charges the advertiser according to the transmission of the tallying result.

[0015] With this configuration, personal information of the person holding the portable device can also be obtained, and information including such personal information is totaled by the totaling means, so that more effective information can be provided to the advertiser. It can be transmitted, and the billing means can bill based on more accurate advertising effect.

According to a seventh aspect of the present invention, in the first aspect of the present invention, a point giving means for giving a predetermined discount point to the portable device by receiving personal information of the portable device using the advertisement information. It is a structure which has.

Here, the discount points are, for example, a discount at a store for an advertising product, a discount at the time of purchasing an online product, a discount on a fare, a discount on an entrance fee when entering a movie theater or a theater, and the like.

With this configuration, the user can obtain a profit and can more actively promote participation in the advertisement information providing apparatus of the present invention. According to the eighth aspect of the present invention, there is provided a receiving means for receiving advertisement information supplied from an advertisement information providing server, a display means for displaying the received advertisement information, and a display means for displaying the received advertisement information. This can be attained by providing a portable device having a selection unit that can select at least a heading for advertisement information and a transmission unit that transmits the information selected by the selection unit.

Here, the information selected by the selection means is supplied to the advertisement information provision server via the Internet, for example, directly by the transmission means, or supplied to the advertisement information provision server via the advertisement information terminal. The portable device is a PDA (Personal Digital Assistants), a mobile phone, or the like, and includes a portable personal computer and the like.

With this configuration, it is possible to use a portable device at a station or a train and obtain advertisement information posted at the station or the train via the portable device. According to the ninth aspect of the present invention, there is provided a program for driving an advertisement information providing server for providing advertisement information to a portable device according to a place where an advertisement is posted, wherein the provided advertisement information is A receiving function of receiving that the advertisement information is acquired, a detection function of detecting a place where the acquired advertisement information is posted, and a tallying function of counting the acquisition status of each place where the advertisement information is posted This can be achieved by providing a recording medium that records a program that can be executed by a computer, the program including an output function of outputting a totaled acquisition status.

According to the present invention, the invention described in claim 1 is realized by a recording medium such as a floppy (registered trademark) disk or a CD-ROM. For example, the present invention can be used when setting an advertisement fee or increasing an advertisement fee, and can set a precise advertisement fee by clarifying a standard. A receiving function of receiving advertisement information supplied from the information providing server, a display function of displaying the received advertisement information, a selection function of selecting at least a heading for the advertisement information to be displayed, and a selected information This can be achieved by providing a recording medium that records a computer-executable program.

According to the present invention, the invention described in claim 8 is realized by a recording medium such as a floppy disk, a CD-ROM, or the like. The advertisement information posted in the station or the train can be obtained via the portable device.

[0023]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a configuration diagram of an advertisement information providing device illustrating an embodiment of the present invention, and is a diagram specifically illustrating a configuration of an information providing server in detail. As shown in FIG. 1, the information providing server 1 communicates with the advertising terminal 3-3 via the network 2.
1, 3-2,..., And the network 2 is, for example, the Internet or a public telephone line.

The information providing server 1 includes a CPU 4, a recording medium 5 composed of a floppy disk or a CD-ROM, a recording medium reading unit 6, a transmission control unit 7, a display unit 8, an input unit 9, a clock unit 10, and a memory 11. It is configured. The CPU 4 is a central processing unit that performs system control according to the present embodiment.
Is controlled according to a program (information providing program) stored in the. Note that a program (information providing program) is also stored in the recording medium 5, and the CPU 4 reads the program (information providing program) from the recording medium 5 via the recording medium reading unit 6, and performs the processing of this example. Good.

The display unit 8 displays advertisement information and personal information to be supplied, and the input unit 9 inputs operation signals of a keyboard and a mouse provided in the information providing server 1 and outputs the input information to the CPU 4. I do.

On the other hand, the memory 11 has a plurality of storage areas 11a to 11d as shown in FIG.
The information providing program is stored in a, and the advertisement data is stored in the storage area 11b. The storage area 11c stores advertiser information, and the storage area 11d stores acquisition results.

Here, the advertisement data stored in the storage area 11b includes "advertisement place", "advertisement period", "advertisement number", "advertisement", "advertisement information", and "merit when providing personal information". FIG. 2A shows a specific example of the advertisement data. For example, as an example shown in FIG. 3A, the “advertisement place” hanging advertisement 1 of the east-west line is registered,
August 20 to August 27 are registered as the “advertisement period”, and “000820TN1” as the “advertisement number”, for example.
Is registered, "Cryde ..." is registered as "Advertisement entry", "Hiroi Scoop / Kiyota is ..." is described as "Advertisement information", and "Advantages when providing personal information" , “3 discount point data of purchase” are described. Hereinafter, for example, the data shown in FIG.

Next, advertiser information is stored in the recording area 11b, and is information of "advertisement number", "advertiser", and "billing account". A specific example of the advertiser information is shown in FIG. Shown in For example, in the case of “advertisement number” “000820TN1”, “dandansha” is registered in the “advertiser” area, and the account number “0021-001-22” is registered in the “billing account” area.
2-** 23 "is registered. The specific information shown in FIG.

Further, the recording area 11c stores the results of the acquisition of the advertisement information, and includes “advertisement number”, “number of acquisitions”,
FIG. 2C shows specific examples of the acquisition results, which are information on the “number of times personal information is provided” and “personal information total data”. Here, the same “advertisement number” “000820TN1” as above
In the case of, for example, “1250 (times)” is registered as the “number of acquisitions”, and “560 (times)” is registered as the “personal information total data”. In addition, as shown in FIG. 3C, age, gender, and occupation data are registered as "personal information total data". The results of each of the above acquisitions are shown in FIG.
Corresponds to the advertisement information shown on the right side of the.

FIG. 3 is a diagram for explaining the arrangement of the advertising terminals 3-1, 3-2,... Connected to the network 1. FIG. 1 is a diagram showing an internal configuration of a platform 13 at a station (〇 × station) and a train vehicle 14. First, the illumination advertisements 1 and 2 are arranged on the wall surface of the home 13, and the poster 16 is attached to the pillar 15 of the home 13. Also, the person at the home 13 has the portable device 17, and the advertisement terminal 3-1 is provided on the wall surface of the home 13, and can communicate with the portable device 17.

On the other hand, the hanging advertisements 1, 2,.
In addition, side advertisements 1 and 2 are attached to the upper side of the vehicle, and a sticker 19 is attached to the glass surface of the door 18. Vehicle 1
The person inside the vehicle 4 has the portable device 20 and can communicate with the advertisement terminal 3-2 installed on the upper surface of the vehicle 14. In addition, the enlarged view A shown in the figure is an enlarged view of the above-mentioned hanging advertisement 1, and the advertisement information of a certain advertiser is presented. Further, an enlarged view B shown in the figure is a view showing a display screen of the portable device 20 held by the user.

Next, FIG. 4 is a view for explaining the internal configuration of the portable device 17 (20). In FIG.
The configuration of (20) includes a CPU 21, a recording medium 22, which is composed of a floppy disk or a CD-ROM, a recording medium reading unit 23, an electric transmission control unit 24, a display unit 25, an input unit 26, a clock unit 27, and a memory 28. Have been. The CPU 21 is a central processing unit that performs system control of the mobile device 17 (20), and performs processing according to a program (information processing program) stored in the memory 28.

A program (information processing program) is also stored in the recording medium 22 as in the information providing server 1 described above, and the CPU 21 reads the program (information providing program) from the recording medium 22 through a recording medium reading unit 23. )
May be read and the processing of the present example is performed.

The display unit 25 is composed of a liquid crystal display or the like, and displays supplied advertisement information. The input unit 26 inputs heading selection information described later. As shown in the figure, the memory 28 has a plurality of storage areas 28a to 28a.
8c is provided, a storage area 28a stores a program (information processing program) for a portable device, and a storage area 28b stores personal information of the user. The personal information is the age, character, and occupation shown in FIG.
Further, the storage area 28c stores advertisement data (advertisement information) taken into the portable device 17 (20). This advertising data includes, for example, advertising location, advertising period, advertising number,
It is the contents of the merits when providing advertisements, advertisement information, and personal information.

As described above, the portable device 17 (20) having the above-described configuration is used for the advertising terminal 3 provided at the station (home) 13.
-1 and an advertisement terminal 3-2 arranged in the train
Wireless communication with.

In the advertisement information providing device having the above configuration,
The processing operation will be described below. FIG. 5 is a flowchart illustrating the processing operation of the present example, and the present example will be described along this flowchart.

First, the user who owns the portable device can select the lighting advertisements 1 and 2 of the home 13 and the hanging advertisement 1 in the train 14,
2 and want to obtain these advertising information, the mobile device 17
By operating (20), advertisement information of the area (advertisement)
(Step (hereinafter, referred to as ST) 1). For example, the user at the platform 13 of the station shown in FIG.
When the above operation is performed, the advertising terminal 3-1 receives the request, and the location of the advertising terminal 3-1 (for example, ○ ×
A request to find an advertisement is transmitted from the station or place 1) to the information providing server 1 (ST2, ST3).

In the information providing server 1, the advertisement terminal 3-1 is used.
(ST4), and transmits an advertisement entry at a corresponding place (for example, place 1) to the advertisement terminal 3-1 (ST5). Then, the advertisement terminal 3-1 which has received the transmission of the advertisement entry transmits the information of the advertisement entry to the portable device 17 which has received the request (ST6).

By the above processing, the portable device 17 receives the requested advertisement finding information and displays a list on the display unit 8 of the portable device 17 (ST7). Here, the user designates a desired advertisement entry from the list of advertisement entries, and further designates whether or not to transmit personal information (ST8). Here, when the personal information is not transmitted, only the request for the advertisement entry desired by the user is transmitted to the advertisement terminal 3-1 (ST9 is N).
O, ST10). On the other hand, when personal information is also transmitted, the user's age, gender, and occupation information read from the storage area 28b is transmitted to the advertisement terminal 3-1 together with the request for the advertisement finding desired by the user (ST9). Is YES,
ST11).

When the advertisement terminal 3-1 receives the above request, the advertisement information including the advertisement information of the advertisement entry specified by the user (portable device 17) transmitted from the user (portable device 17) and the personal information when the personal information is transmitted are included. To the information providing server 1 (ST12).

Next, the information providing server 1 receives the transmission (ST13), and first detects an advertisement location from the designated advertisement entry (ST14). In this case, in the information providing server 1, the location of the requested advertising terminal (for example, the platform 13 of the station (the above location 1) and the inside of the train 14 (the location 2)) together with information on the format of the advertisement (for example, an electric advertisement) 1, 2, poster 16, and hanging advertisements 1, 2, etc.).

Next, the information providing server 1 stores the information of the advertisement finding desired by the user in the storage area 11 of the memory 11 described above.
b, and transmits it to the advertising terminal (for example, 3-1) (ST15). Further, the number of times of acquisition of the storage area 11d is counted up (ST16).

The advertisement terminal 3-1 transmits the advertisement information supplied from the information providing server 1 to the corresponding portable device 17. The mobile device 17 receives the advertisement information and displays it on the display unit 2.
5 is displayed (ST18). Therefore, the user can obtain the advertisement information of the specified advertisement entry, and can store necessary information in, for example, a memory and use it effectively.

On the other hand, in the above process, when the user has transmitted the personal information, the process proceeds from the above-described process (ST16) to the determination (ST19), and counts the number of times of providing the personal information of the advertisement found in the advertisement places 1 and 2. And add personal information total data (ST20). Then, the merit data is transmitted (ST21).

If the advertisement terminal 3-1 also has personal information in the received information (YES in ST22), the merits data is received from the information providing server 1 and the portable device 17 is received.
(ST23). Further, this merit data is sent to the portable device 17, and when the personal information is transmitted (YES in ST24), the merit data is received (ST25), so that the merit data described later can be effectively used. .

Next, an advertisement totaling output process will be described. FIG.
4 is a flowchart illustrating an advertisement totaling output process performed by the information providing server 1. First, the CPU 4 accesses the storage area 11c of the memory 11 and designates the first advertiser in the advertiser information (step (hereinafter, referred to as S) 1). That is, the “advertisement number” “0008” shown in FIG.
20TN1 "," Advertiser "and" Danitansha "are designated.

Next, the advertisement place of this advertiser, other advertisement data, the number of times of use, the number of times of providing personal information, and the total information of personal information are displayed (S2). This display is performed on the display unit 8 of the information providing server 1, and for example, the above data is confirmed.
After that, the above information (advertiser's advertisement location and other advertisement data, number of uses, number of personal information provisions, total personal information data) is transmitted to the advertiser (S4).

The advertiser can receive the information and use it effectively. For example, in order to effectively convey information to a user, the information is used as a material for determining when, where, and in what form an advertisement should be given.

On the other hand, the information providing server 1 further calculates a billing amount for the advertiser (S4). The calculation of the billing amount is performed according to the number of acquisitions. For example, when the number of times of providing personal information to the advertiser exceeds 100 (YES in S5),
The charge amount according to the provision of the personal information total data is calculated (S6). Accordingly, in this case, the advertiser is billed (S7), the contents of the billing are notified to the advertiser (S8), and the process proceeds to the determination of the presence or absence of the next advertiser (S8).
9).

If the number of times the personal information is provided to the advertiser does not exceed 100 (NO in S5), the process immediately proceeds to the determination of the presence of the next advertiser (S9). However, even when the number of times personal information is provided to the advertiser does not exceed 100, a charge may be made according to a certain method.

Next, in the determination of the presence of the next advertiser, if there is another advertiser (YES in S9), the next advertiser is designated (S10), and the above processing is repeated (S10).
2 to S9). After that, when all the processes are completed, the advertisement total output process ends.

As described above, when the advertisement total output processing is performed, the use status of the acquired advertisement for each route, the use status of the advertisement for each station,
The usage status and the like for each advertisement format can be understood, and for example, the lighting advertisement at the station (lighting advertisements 1 and 2) is more effective than the hanging advertisement (hanging advertisements 1 and 2) in the train car 14. Or information such as "the hanging advertisement (the hanging advertisements 1, 2) is more effective than the sticker advertisement 19 in the vehicle 14".

Therefore, the charge for the advertisement place can be set using this information, and can be used as a reference for increasing the charge. In addition, it is possible to set an advertisement fee for each station or each line based on the results of the aggregation by the station and the aggregation by the route, and to create a standard for increasing the fee.

On the other hand, the merit data acquired by the user (portable device) is used as follows. FIG. 7 is a flowchart illustrating a method of using merit data. First, the merit data supplied from the advertising terminals 3-1, 3-2,... Are displayed in a list on the display unit 25 of the portable device 17 (20) (step (hereinafter, referred to as STP)).
1). Next, the user designates merit data to be used (STP2).

Here, the merit data includes, for example, a case of a discount of an advertisement, a case of a fare discount point, and a case of a discount of a net product. Therefore, it is next determined whether or not the merit data is a purchase discount (STP3). Then, when the merit data is the purchase discount of the product (STP3: YES), the corresponding display of the purchase discount is performed (STP4). In this case, the merchandise is a merchandise sold at a store, and includes a ticket and an entrance ticket to a theater sales day.

Next, if there is a communication of a purchase discount inquiry (YES in STP5), it is determined whether or not the product is a discount target (STP6). If the inquiry product is a discount target, a discountable signal is transmitted. Yes (STP6 is YES, ST
P7). On the other hand, if the inquired product is not a discount target, a discount disable signal is transmitted (NO at STP6, ST
P8).

If there is no discount inquiry (ST
P5 is NO), for example, the display unit 2 of the portable device 17 (20)
A discount is displayed at 5, and the sales clerk confirms the discount. On the other hand, if the merit data is not a purchase discount at the store (NO in STP3), it is determined whether the purchase is an Internet purchase (STP9). And if it is an online purchase (S
If TP9 is YES), for example, the mobile device 17 (20) connects to the network 2 (STP10), and displays a list of products available for purchase on the Internet and a discount price (STP11).

The user specifies a purchased product from this display state (STP12). Thereafter, when a delivery instruction for the designated product is issued, there is a reception indicating that the delivery instruction has been given (STP1).
3) In addition, there is a notification that the user has been charged at the discount price (ST)
P14).

By performing the above processing, it is possible to participate in the advertisement information providing service and obtain the advertisement information, and obtain the merit data by providing the personal information.
The user can obtain profit by effectively using the merit data.

In the above judgment (STP9),
If the merit data is not the net purchase, the process shifts to another process (STP9: NO). In the description of the above embodiment, the advertising effect may be disclosed and the advertising fee may be determined by an auction.

In the above embodiment, an example has been described in which an advertisement is provided to the platform 13 of a station or the vehicle 14 of a train. However, in addition to a vehicle of a station or a train, for example, a public vehicle such as a bus or a taxi may be used. It can be applied to public facilities.

[0062]

As described above, according to the present invention, the effect of the advertisement differs depending on the advertisement place and the advertisement format. When setting the advertisement fee and increasing the fee, the data is effectively used to set the fee and increase the fee. Can be used for

Further, the user can use the advertisement information supplied to the portable device, and can obtain the merit data by transmitting the personal information, which is advantageous for the user.

[Brief description of the drawings]

FIG. 1 is a configuration diagram of an advertisement information providing device illustrating an embodiment of the present invention, and is a diagram particularly illustrating a configuration of an information providing server.

2A is a diagram illustrating a specific example of advertisement data, FIG. 2B is a diagram illustrating a specific example of advertiser information,
(C) is a diagram for explaining a specific example of an acquisition result.

FIG. 3 is a diagram illustrating an arrangement configuration of an advertising terminal connected to a network.

FIG. 4 is a diagram illustrating an internal configuration of a portable device.

FIG. 5 is a flowchart illustrating a processing operation of the present example.

FIG. 6 is a flowchart illustrating an advertisement totaling output process.

FIG. 7 is a flowchart illustrating the use of merit data in a portable device.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Information provision server 2 Network 3-1 and 3-2 Advertising terminal 4 CPU 5 Recording medium 6 Recording medium reading part 7 Electric transmission control part 8 Display part 9 Input part 10 Clock part 11 Memory 11a-11d Storage area 13 Home 14 Train Vehicle 15 pillar 16 poster 17 portable device 18 door 19 sticker 20 portable device 21 CPU 22 recording medium 23 recording medium reading unit 24 electric transmission control unit 25 display unit 25 26 input unit 27 clock unit 28 memory 28a to 28c storage area

Claims (10)

[Claims] 1. An advertising information providing device for providing advertising information to a portable device according to a place where an advertisement is posted, the device receiving information that the provided advertising information is acquired by the portable device. Receiving means, a detecting means for detecting a place where the acquired advertisement information is posted, a counting means for counting the acquisition status of each place where the advertisement information is posted, and an output for outputting the collected acquisition state Means, and an advertisement information providing apparatus comprising: 2. The advertisement information providing apparatus according to claim 1, wherein the posted places are each posted place in a train car or each posted place in a station. 3. The advertisement information providing apparatus according to claim 1, wherein the posted location is each station or each line of a train. 4. The receiving means transmits a plurality of headings to the mobile device, receives a selection of a heading for which advertisement information is desired from the mobile device, and provides advertisement information according to the selection. Receiving that the advertising information has been acquired by the portable device, the detecting means has a place information storage means for storing place information in association with the heading, and the heading place information received from the place information storage means The advertisement information providing device according to claim 1, wherein the advertisement information is provided. 5. The advertisement information providing apparatus according to claim 1, further comprising a charging unit that counts the number of times the advertisement information is acquired and charges the advertiser according to the number. 6. A receiving means for receiving personal information of the portable device using the advertisement information, a counting means for counting the received personal information in association with a place where the advertisement information is posted, and the counting A transmission means for transmitting the results to the advertiser;
2. The advertisement information providing apparatus according to claim 1, further comprising a charging unit that charges the advertiser in response to the transmission of the counting result. 7. The advertisement according to claim 6, further comprising a point giving unit that gives a predetermined discount point to the portable device by receiving personal information of the portable device using the advertisement information. Information providing device. 8. A receiving means for receiving advertisement information supplied from an advertisement information providing device, a display means for displaying the received advertisement information, and at least selecting a heading for the advertisement information displayed on the display means. And a transmitting unit for transmitting the information selected by the selecting unit to the information providing apparatus. 9. A program for providing advertisement information to a portable device according to a place where an advertisement is posted, a receiving function for receiving that the provided advertisement information is acquired by the portable device, A detection function for detecting a place where the advertisement information is posted, a counting function for counting the acquisition status of each location where the advertisement information is posted, and an output function for outputting the collected acquisition status. A recording medium that records a program that is executable by a computer. 10. A receiving function for receiving advertisement information supplied from an advertisement information providing apparatus, a display function for displaying received advertisement information, and a selection function for selecting at least a heading for the displayed advertisement information. And a transmission function of transmitting selected information to the information providing server, wherein the recording medium records a computer-executable program.