KR20190047580A - Mobile smart advertisement platform system and advertisement service method using the same - Google Patents

Abstract

The present invention relates to a movable smart advertisement platform system and an advertisement service method using the same. According to the present invention, the movable smart advertisement platform system comprises: an advertisement requesting unit receiving registration of advertisement request information for predetermined advertisement from a first user terminal of an advertiser side; an advertisement participation requesting unit receiving registration of advertisement participation information for requesting advertisement participation through mounting of an advertisement display means from a second user terminal of an advertisement participant side; and a relay platform unit communicating with the advertisement display means given to the advertisement participant side to collect at least one piece of information among moving distance, speed, and time of the advertisement display means, and calculating an advertisement charge corresponding to the advertisement based on the collected information. Accordingly, the advertisement requested by the advertiser can be displayed through the advertisement display means given to the advertisement participant, who requests participation in advertisement, a reasonable advertisement charge calculated based on a moving history of the advertisement display means is charged to the advertiser, and a part of the advertisement charge is paid to the advertisement participant, thereby providing an advantage of allowing the advertisement participant to create additional profit.

Description

[0001] Mobile smart advertisement platform system and advertisement service providing method using same [0002]

The present invention relates to a mobile smart advertisement platform system and a method for providing an advertisement service using the mobile smart advertisement platform system. More particularly, the present invention relates to a mobile smart advertisement platform system capable of utilizing all mobile objects such as a person, And a service providing method.

The importance of advertising is increasing to advertise the characteristics and merits of goods to consumers or unspecified number of consumers. Companies that recognize the importance of advertising are mainly using advertising media such as the Internet, TV, radio, magazines, newspapers, and billboards.

Buses are known to be suitable for promoting commodities and services to a large number of people because of their wide range of locations. They are mainly promoted by installing prints and video reproductions on the inner walls, outer walls, and ceilings of buses.

However, when a billboard is installed on the outer wall of a moving vehicle, there is an advantage that the advertisement is exposed to people outside the bus. However, people do not always gaze at the outer wall of the bus. When the moving speed of the vehicle is very fast There is a limitation that the advertising effect is reduced and the advertisement is not exposed to the people who are in a place irrelevant to the lane.

Furthermore, there is a problem that there is an unreasonable requirement to pay a predetermined fixed advertisement fee regardless of the actual effect and performance of the advertisement in the case of the advertiser who requests the advertisement.

The background art of the present invention is disclosed in Korean Patent Publication No. 2004-0009767 (published on Jan. 31, 2004).

The object of the present invention is to provide a mobile smart advertisement platform system that can utilize all moving objects as an advertisement platform, and a method of providing an advertisement service using the same.

The present invention relates to a method and system for providing an advertisement, which includes an advertisement requesting unit for registering advertisement request information for a predetermined advertisement from a first user terminal of an advertiser and a second user terminal for advertising, An advertisement participation application unit for registering advertisement participation information for the advertisement display unit, and an advertisement display unit provided on the advertisement participant side to collect at least one of a moving distance, a moving speed, and a moving time of the advertisement display unit, And a relay platform unit for calculating an advertisement fee corresponding to the advertisement based on the collected information.

In addition, the advertisement requesting unit may receive at least one of the advertisement content information, the business type information of the advertisement, and the preferred time period information.

The advertisement participation application unit may receive information on the type of the target object to which the advertisement display means is attached from the second user terminal and display the vehicle participation group and the pedestrian participation group on the basis of the type of the registered target object. .

The advertisement display unit may include at least one of a motion sensor, a position sensor, a velocity sensor, and a time sensor, and includes a sensing unit sensing at least one of the movement distance, the movement velocity, and the movement time, And a display unit for displaying the requested advertisement and the QR code corresponding to the advertisement.

Also, the advertisement display means is connected to the second user terminal so as to operate in cooperation with the second user terminal, and transmits at least one of the movement distance, the movement speed, and the movement time to the second user terminal And the second user terminal may provide the information received from the advertisement display means to the relay platform unit.

The advertisement fee may be proportional to the travel distance and the travel time, and may be inversely proportional to the travel speed.

In addition, the relay platform unit may calculate the advertisement fee using the P value calculated by the following equation in units of the set time or the set distance.

Where D is the moving distance, V is the moving speed, T is the moving time, α is the advertising market variable, weighted by the advertising time period of the corresponding advertising industry, and β is the advertising industry weight.

According to another aspect of the present invention, there is provided a method of providing an advertisement service using a mobile smart advertisement platform system, the method comprising: receiving advertisement request information for a predetermined advertisement from a first user terminal of an advertiser; The method comprising the steps of: receiving advertisement participation information for requesting advertisement participation participation through installation of advertisement display means; communicating with the advertisement display means provided to the advertisement participant side, And collecting at least one piece of information on the advertisement information and the moving time, and calculating an advertisement fee corresponding to the advertisement based on the collected information.

According to the present invention, it is possible to display the advertisement requested by the advertisement client through the advertisement display means paid to the advertisement participant who is requested to participate in the advertisement execution, and the advertisement fee calculated on the basis of the moving history of the advertisement display means, And some of it is paid to the advertising participant, it is possible to generate additional profit of the advertising participant.

Also, in the case of the present invention, it is possible to utilize all movable objects such as a person, a vehicle, a motorcycle, a bicycle, a human-worn backpack, a vest, etc. as an advertisement platform and to provide additional revenue to an advertisement participant The advertising market can be further activated.

In addition, according to the present invention, it is possible to induce an advertisement market that can generate social jobs such as an elderly population, an unemployed population, and persons with disabilities to participate in social contribution. In particular, To provide jobs, and to encourage the use of local social underprivileges in corporate image advertising of large corporations.

1 is a diagram illustrating a mobile smart advertisement platform system according to an embodiment of the present invention.
2 is a diagram illustrating a configuration of the advertisement platform server shown in FIG.
Fig. 3 is a diagram showing a configuration of the advertisement display means shown in Fig. 1. Fig.
4 is a diagram illustrating a method of providing an advertisement service using the system of FIG.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention.

1 is a diagram illustrating a mobile smart advertisement platform system according to an embodiment of the present invention.

1, a mobile smart advertisement platform system according to an embodiment of the present invention includes an advertisement platform server 100, a first user terminal 200, a second user terminal 300, and an advertisement display unit 400, .

The advertisement platform server 100 is connected to the first user terminal 200 and the second user terminal 300 through a wired / wireless network and can exchange information with each other. Hereinafter, a wireless network is mainly exemplified.

The advertisement platform server 100 can register, store, and manage information from the first and second user terminals 200 and 300 connected to the network. In addition, the advertisement platform server 100 may provide a service platform implemented as a mobile application or a web to the user terminals 200 and 300 connected to the network.

The service platform may be an application program running in a mobile app or a web environment, and the application program may be operated or provided by the advertisement platform server 100. The following are examples of mobile apps.

The first and second user terminals 200 and 300 may correspond to user terminals registered or authenticated in the mobile application. Various methods well-known in membership and authentication can be applied.

The first user terminal 200, as an advertisement client terminal, can access the advertisement platform server 100 through a mobile application and register advertisement information to be requested. The second user terminal 300 can access the advertisement platform server 100 through the mobile app and register application information for participating in advertisement execution as an advertisement participant terminal.

The first and second user terminals 200 and 300 may be implemented as devices capable of accessing a wired or wireless network and transmitting and receiving information such as a smart phone, a tablet, a notebook, a pad, have. The advertisement platform server 100 may provide a smart advertisement service platform according to an embodiment of the present invention in the form of a mobile application on the user terminals 200 and 300. [

That is, the advertisement platform server 100 can provide an application, which is an application program linked to a user terminal (PC, smart phone, notebook, etc.), to the user terminals 200 and 300, respectively. The user can access the smartphone, PC or the like to request the advertisement, or to participate in the advertisement anytime and anywhere.

The advertisement displaying means 400 is provided on the side of the advertisement participant who has requested the advertisement participation and displays the advertisement contents requested by the advertisement requester as means for performing the advertisement on the move. At this time, the displayed advertisement contents may be at least one of an image (still image), a moving image, and text according to the type of the requested advertisement contents.

The advertisement display means 400 is operated in a state of being mounted on a predetermined object, and advertisement can be provided to an unspecified number of persons while the object is moving. The predetermined object may be an object to be subjected to advertisement registered by an advertisement participant, and may be various such as a person (participant himself / herself), a vehicle (car, taxi, bicycle, motorcycle), a pet,

When the person or animal is registered as a target object, the advertisement display means 400 may be manufactured in a form including a mounting means capable of being attached (attached) to an existing bag, backpack, vest, etc., May be made in the form of a backpack or bag that already has a bag. Of course, when the vehicle is registered as a target object, it can also be manufactured and supplied in a form including mounting means mountable on the vehicle.

2 is a diagram illustrating a configuration of the advertisement platform server shown in FIG. 2, the advertisement platform server 100 according to the embodiment of the present invention includes an advertisement request unit 110, an advertisement participation application unit 120, and a relay platform unit 130.

The advertisement requesting unit 110 registers advertisement request information for a predetermined advertisement from the first user terminal 200 on the advertiser's request side. Here, the advertisement request information may include advertisement information (sponsored company or individual) and advertisement information

The advertisement information may include at least one of advertisement content information and advertisement industry information corresponding to the advertisement content. Here, the information on the advertisement industry may be various, such as a restaurant, a lodging, a beauty, a health, a household appliance, a ceremony, a loan.

Of course, the advertisement information may further include information such as a preferred time zone for the requested advertisement, an advertisement payment method, and the like. The preference time zone information may refer to the main target time zone of the advertisement.

In the case of a restaurant advertisement, the preferred time zone may be a predetermined meal time zone, for example, morning, lunch, dinner time zone (7-9, 11-13, 18-20) 11:00 pm, 2:00 pm to 4:00 pm, 6:00 pm to 8:00 pm, and so on.

Of course, the preferred time zone information may also include a plurality of (ex, 5 steps) time zone information according to the advertisement client's preferred time zone order (ex, highly preferred, preferred, normal, not preferred, highly disliked). Such a plurality of time zone information may also be registered from the advertiser side.

Of course, the advertisement requesting unit 110 may match the preference time zone information corresponding to each business category information in advance, and automatically set the preference time zone information corresponding to the advertisement category information when registering the advertisement business category information from the advertiser. In addition, since the preferred time zone has an advertisement effect higher than the non-favorable time zone, a higher weight may be added to the advertisement fee at the preferred time zone.

The advertisement participation application unit 120 receives advertisement participation information for requesting participation of the advertisement through the installation of the advertisement display means 400 from the second user terminal 300 on the side of the advertisement participant. Here, the advertisement participation information may include personal information of an advertisement participant, object information of a mounting object, and the like. The personal information may include destination information of an advertisement participant to be paid by the advertisement display means 400. [

The advertisement participant corresponds to a user who desires to install the advertisement display means 400 and registers advertisement participation information including object information to be installed, and requests advertisement execution.

The advertisement participation application unit 120 registers information on the type of the target object on which the advertisement display means 400 is mounted from the second user terminal 300. [ At this time, the advertisement participation application unit 120 can divide the advertisement participant into the vehicle participation group and the pedestrian participation group based on the type of the registered target object.

If the object to be installed is registered as a vehicle type (car, taxi, bicycle, motorcycle, etc.), the corresponding advertisement participant can be classified as a vehicle participating group, and if the object is registered as a person, have. Here, the pet can be classified as a pedestrian participation group because it is an object that can walk and walk together with the participant.

Of course, the advertisement participation application unit 120 may provide the second user terminal 300 with a menu that can be selected from the application for participating in the automobile (including the motorcycle) and the application for the pedestrian participation. In addition, the advertisement participation application unit 120 may select objects such as a bag (e.g., a backpack) or a vest that a person wears as a target object. In this case, since the actual wearer is a person, It can be divided into groups.

If the application is accepted by the platform, the advertisement display means for attaching a vehicle (motorcycle or the like) or the display means for displaying the advertisement for pedestrian attachment may be paid to the advertisement participant,

The relay platform unit 130 communicates with the advertisement display means 400 provided on the advertisement participant side and collects at least one of the movement distance, the movement speed, and the movement time of the advertisement display means 400.

The advertisement display means 400 mounted on the target object can periodically transmit at least one sensing information of the moving distance, the moving speed, and the moving time in real time. Of course, the advertisement display means 400 may periodically transmit the sensing information for each set time unit or each set distance unit.

Fig. 3 is a diagram showing a configuration of the advertisement display means shown in Fig. 1. Fig. 3, the advertisement display unit 400 may include a sensing unit 410, a communication unit 420, and a display unit 430. As shown in FIG.

The sensing unit 410 includes at least one of a time sensor, a motion sensor, a position sensor, and a velocity sensor, and senses at least one of the movement distance, the movement speed, and the movement time of the advertisement display unit 400. It is obvious that the movement time, the movement distance, and the movement speed can be confirmed using the positional change with time.

The communication unit 420 communicates with the advertisement platform server 100 via a network and transmits information sensed by the sensing unit 410 to the advertisement platform server 100. At this time, the communication unit 420 can communicate using RF, Wi-Fi, Bluetooth, cellular communication method, or the like.

The communication unit 420 may be directly connected to the advertisement platform server 100 or indirectly connected to the second user terminal 300 in such a manner that the second user terminal 300 communicates with the advertisement platform server 100. [ Lt; / RTI >

That is, the communication unit 420 may be connected to the second user terminal 300 through pairing or the like using Wi-Fi, Bluetooth communication, or the like. Accordingly, the advertisement display means 400 can operate in conjunction with the second user terminal 300. [

Also, the second user terminal 300 may send the sensing information received in real time from the advertisement display means 400 to the advertisement platform server 100, and may provide the sensing information in real time on the screen.

The display unit 430 displays the advertisement requested by the advertiser. Here, the display unit 430 may be a general billboard panel in which an advertisement is simply printed or adhered, but may be in the form of an image panel for outputting at least one of images, text, and moving images corresponding to an advertisement on a screen. In the case of a video panel, it can be implemented as an LCD or an LED.

The advertisement display means 400 senses motion information (position, time, distance, etc.) when the advertisement is started (output or reproduction) through the image panel and can provide the sensed information to the server 100, It is possible to further detect whether or not the vehicle is outdoors. In addition, the advertisement display unit 400 may be implemented by integrating or combining the sensing unit 410 and the communication unit 420 on the display unit 430 panel.

The display unit 430 can display the QR code including the Internet link information corresponding to the advertisement together with the requested advertisement. According to this, when a person nearby scans a QR code through a smart phone or the like, the user can directly output a link on the smartphone by connecting a link corresponding to the QR code, thereby enabling secondary advertisement promotion.

The relay platform unit 130 calculates an advertisement fee corresponding to the advertisement based on the information collected from the advertisement display means 400. [ Basically, the advertising fee is proportional to the travel distance and travel time, and is inversely proportional to the travel speed. This is because the longer the moving distance and the moving time, the lower the speed, the more the advertisement can be exposed, and the higher the advertisement effect.

That is, the advertisement fee is inversely proportional to the speed and is proportional to the moving distance, and the advertising cost generated by the moving person or vehicle is higher than the advertising cost generated by the moving person or vehicle. And, the more the object moves, ie the longer the distance traveled, the greater the advertising cost.

In addition, when the advertisement time zone through the advertisement display means corresponds to the preferred time zone registered by the advertiser, the advertisement fee higher than the remaining non-preferred time zone can be calculated. Preferred time periods can lead to more customer visits and higher sales than non-preferred time periods and increase advertising effectiveness. As described above, the present embodiment can apply the special preference time zone and differentiate the advertisement time in the preferred time zone and the non-preferred time zone.

Of course, if the effect of the advertisement appears directly, it may be possible to separately calculate the advertisement fee for each premium number. For example, when a taxi visitor visits a restaurant corresponding to a specific advertisement, the visitor may come to the beauty shop along with the promoter having the advertisement display means 400.

The relay platform unit 130 may convert the advertisement fee using the P value calculated by the following equation for each set time unit (ex, 10 seconds, 1 minute) or for each set distance unit (ex, 10m, 100m). If the P values calculated periodically for each setting unit are added up, the final advertisement fee can be converted.

Where D is the moving distance, V is the moving speed, T is the moving time, α is the advertising market variable, weighted by the advertising time period of the corresponding advertising industry, and β is the advertising industry weight. Here, the weighting variables? And? May have a value between 0 and 1, or may have a value of 1 or more.

In the case of advertising sector variables, the characteristics of the target sector or industry are variable characteristics that affect the advertisement and other general factors. In addition, the advertising market variables are used to reflect the characteristics of different advertising costs, such as prime time, for different industries.

The moving distance D to be substituted into the equation (1) may be a value in units of meters (m), a velocity (V) in a unit of km / s, and a time (T) The embodiment is not limited thereto.

In some industries, such as restaurants, beauty salons, etc., there are cases in which the selling price or the number of visitors is different by time. On the basis of this point, it is possible to set different time zone intervals of a plurality of stages (for example, two to five stages) for each advertisement industry and apply a differential time weight value alpha for each time zone period.

For example, in the case of the second stage, it can be divided into the preferred time zone and the remaining non-favored time zone during 24 hours, and in the case of the further steps, it can be divided into a plurality of time zones such as a preferred time zone, a normal time zone,

Also, the most preferred core time period can be multiplied by the highest time weight (alpha), and the less time period can be multiplied by the lower time weight (alpha).

In the embodiment of the present invention, the P value converted by the equation (1) may be used as the cost value, but the P value may be multiplied by a different conversion coefficient (k). The conversion coefficient is a coefficient that converts the P value to cost and can be set in advance.

Further, in the case of the embodiment of the present invention, when the moving speed or the distance is measured as 0 (V = 0 or D = 0) during a predetermined threshold time ex, 10 minutes, It can be automatically treated as a value of 0 regardless of the expression 1. In this case, when the advertisement participant operates the advertisement display means 400 in a stationary state or is left alone, the frequency of the advertisement exposure for the unspecified majority is somewhat lower than that in the moving state and the effect of the advertisement exposure may be reduced. To give.

Referring to Equation (1), in the embodiment of the present invention, the value of [beta] is different according to the type of the advertisement industry, and the value of [alpha] is different according to the advertisement time zone because the advertising effect using the mobile advertisement platform, It can be different according to industry or advertisement time.

In fact, restaurants, beauty salons, cafes, etc. are frequently used in real life, have low price burdens, and can be viewed as advertisements that can be visited regularly. As described above, since only the obtrusive advertisement exposure can be linked to the high advertisement and the profit for the business type (food, hairdressing room, etc.) that can easily lead to the visit and consumption of the shoppers directly by the nearby people, a higher weight? have. On the other hand, a low weight (β) can be given to a business type (home appliance, loan, ceremony, etc.) in which the purchase frequency is low and the age range or hierarchy is limited.

4 is a diagram illustrating a method of providing an advertisement service using the system of FIG.

First, the advertisement requesting unit 110 receives advertisement request information for a predetermined advertisement from the first user terminal 200 on the advertiser's request side (S410).

Then, the advertisement participation application unit 120 receives the advertisement participation information for requesting participation of the advertisement from the second user terminal 300 of the advertisement participant side (S420). The advertisement participant who has registered the advertisement participation is provided with the advertisement display means 400 which can display the advertisement of the advertisement requester. The advertisement participant can install the advertisement display means 400 on the vehicle, backpack, have,

Then, the relay platform unit 130 communicates with the advertisement display means provided at the advertisement participant side, and collects at least one of the moving distance, the moving speed and the moving time of the advertisement display means according to the set period (S430 ).

At this time, the period may correspond to a predetermined distance unit or time unit. For example, the information on the movement distance, the movement speed, and the movement time measured corresponding to the corresponding time interval or the corresponding distance interval may be collected for every 10 seconds or 10m movement. In case of speed, selected arbitrary speed, average speed, maximum speed, etc. among the speed values measured in the corresponding time interval or distance interval may be used.

Next, the relay platform unit 130 calculates an advertisement fee corresponding to the advertisement based on the collected information (S440). At this time, Equation (1) can be used at the time of calculating the advertisement fee.

As described above, according to the embodiment of the present invention, the physical movement time, the moving speed, and the moving speed of all moving objects can be displayed in a way that advertisements can be displayed on the outside of the vehicle, on the back of a motorcycle, It has a method of calculating the advertisement fee considering the moving distance.

In addition, in the case of an advertisement attachment (advertisement display means) using a vehicle, it is possible to measure the position, speed, distance, etc. of the vehicle through the built-in sensor. In addition, when the advertisement attachment is attached to the backpack and the like, advertisement is possible when the participant is walking or riding on a motorcycle or bicycle.

In addition, the advertisement display means 400 may be mounted on a vehicle, a vest or a backpack type, and the advertisement fee can be calculated by measuring how fast and when the vehicle or person moves. The advertisement display means 400 may use any method capable of displaying the contents of the advertisement.

As described above, according to the present invention, a car driver, a taxi driver company, and anyone can apply for an advertisement on a mobile advertisement platform, participate in advertisement, and obtain additional profit. In other words, there is room for existing car, business, other business vehicles, and individuals to generate additional profits through the mobile advertising platform. In addition, when a promoter takes a guest to an advertising target site, it can gain specific advertising profits and advertising revenue.

Also, according to the present invention, it is possible to activate advertisements for self-employment in the Korean situation where an aged population, a large number of unemployed people and a self-employed crisis are present, and to create a short-term advertisement market for the generation of social jobs for an old or unemployed population.

In addition, if the advertiser is self-employed, he / she can combine a variety of premium advertising means that can generate specific advertising effects (for example, giving a profit to a guest or a guest, or providing specific incentives) , It is possible to obtain a specific advertisement profit through the advertisement based on the mobile advertisement platform.

The present invention can provide jobs for the elderly and disabled in the local public sector business, and utilize local social weaknesses in enterprise image advertisements of large corporations.

While the present invention has been described with reference to exemplary embodiments, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

100: an advertisement platform server 110:
120: Advertisement participation application part 130: Relay platform part
200: first user terminal 300: second user terminal
400: Advertisement display means 410:
420: communication unit 430: display unit

Claims (13)

An advertisement requesting unit for registering advertisement request information for a predetermined advertisement from a first user terminal of an advertisement requester;
An advertisement participation application unit for registering advertisement participation information for requesting advertisement participation participation through installation of advertisement display means from a second user terminal on an advertisement participant side; And
Wherein the advertisement display means communicates with the advertisement display means provided on the side of the advertisement participant to collect at least one of a moving distance, a moving speed, and a moving time of the advertisement display means, and based on the collected information, The mobile platform comprising: The method according to claim 1,
The advertisement requesting unit,
At least one of advertisement content information, business type information of the advertisement, and preference time period information is registered. The method according to claim 1,
The advertisement participation application unit,
Wherein the information about the type of the target object on which the advertisement display means is mounted is registered from the second user terminal and the vehicle participating group and the pedestrian participating group are classified based on the type of the registered target object. The method according to claim 1,
The advertisement display means displays,
A sensing unit including at least one of a motion sensor, a position sensor, a velocity sensor, and a time sensor, for sensing at least one of the movement distance, the movement speed, and the movement time;
A communication unit for transmitting the sensed information; And
And a display unit for displaying the requested advertisement and a QR code corresponding to the advertisement. The method according to claim 1,
The advertisement display means displays,
Wherein the first user terminal is connected to the second user terminal in cooperation with the second user terminal, and transmits at least one of the movement distance, the movement speed, and the movement time to the second user terminal,
Wherein the second user terminal comprises:
And provides the information received from the advertisement display means to the relay platform unit. The method according to claim 1,
The advertisement fee,
Wherein the moving distance is proportional to the moving distance and the moving time, and is inversely proportional to the moving speed. The method according to claim 1,
The relay platform unit,
A mobile smart advertisement platform system for calculating the advertisement fee using a P value calculated by the following equation in units of set time or set distance:

Where D is the moving distance, V is the moving speed, T is the moving time, α is the advertising market variable, weighted by the advertising time period of the corresponding advertising industry, and β is the advertising industry weight. A method for providing an advertisement service using a mobile smart advertisement platform system,
Receiving advertisement request information for a predetermined advertisement from a first user terminal of an advertisement requester;
Receiving advertisement participation information for requesting participation of an advertisement through installation of an advertisement display means from a second user terminal on an advertisement participant side;
Communicating with the advertisement display means provided on the advertisement participant side, collecting at least one of the moving distance, the moving speed, and the moving time of the advertisement display means; And
And calculating an advertisement fee corresponding to the advertisement based on the collected information. The method of claim 8,
Wherein the registering of the advertisement participation information comprises:
The method comprising: receiving information on a type of a target object to which the advertisement display means is to be installed from the second user terminal, and dividing the vehicle participation group and the pedestrian participation group based on the type of the registered target object. The method of claim 8,
The advertisement display means displays,
A sensing unit including at least one of a motion sensor, a position sensor, a velocity sensor, and a time sensor, for sensing at least one of the movement distance, the movement speed, and the movement time;
A communication unit for transmitting the sensed information; And
And a display unit for displaying the requested advertisement and a QR code corresponding to the advertisement. The method of claim 8,
The advertisement display means displays,
Wherein the first user terminal is connected to the second user terminal in cooperation with the second user terminal, and transmits at least one of the movement distance, the movement speed, and the movement time to the second user terminal,
Wherein the second user terminal comprises:
And providing information received from the advertisement display means to the advertisement platform system. The method of claim 8,
The advertisement fee,
Wherein the moving distance is in proportion to the moving distance and the moving time, and is inversely proportional to the moving speed. The method of claim 8,
The step of calculating the advertisement fee includes:
The advertisement service providing method of calculating the advertisement fee using the P value calculated by the following equation in units of set time or set distance:

Where D is the moving distance, V is the moving speed, T is the moving time, α is the advertising market variable, weighted by the advertising time period of the corresponding advertising industry, and β is the advertising industry weight.

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