JP2002092453A - Method for promoting access to home page - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method for promoting access to a home page capable of securely introducing a participating user to the home page of a manager, letting the user to browse other pages composing the home page as well, and providing a high entertaining effect. SOLUTION: A specified object (mark) to searching is provided at a specified position in one or plural home pages preliminarily registered, and a specified privilege is given to the user finding the subject to searching. An event having high amusing effect (effect of a game) can thus be provided to the user, and by giving a specified privilege to the user clearing the event, interest of the user can be attracted, thereby access to the home page can be promoted.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for promoting access to a home page, and more particularly to a method for promoting access to a home page in which a search target is provided at a predetermined position on the home page.

[0002]

2. Description of the Related Art In recent years, the Internet has become widespread, and more and more homepages have been published on the Internet. The operator of the homepage promotes (increases) the user's access to the homepage managed by the user, and thus, for example, an advertising effect on the merchandise sold by the operator, ie, an increase in sales can be expected. Also, on a homepage operated by an individual, by increasing the access from the user, it is possible to post a banner advertisement which is a link to another homepage on the homepage, that is, obtain an advertisement fee.

[0003] Therefore, the homepage operator creates a more attractive homepage and devises it so as to increase the access from the users.

On the other hand, for example, when a user collects predetermined information, the user first connects to the Internet,
By accessing a homepage search site and inputting a word or the like relating to the desired predetermined information, the user browses a homepage that discloses the above predetermined information. In addition, there are many users who merely browse a homepage on the Internet without searching for information and search for a homepage of interest.

[0005]

As described above, information on the home page can be generally known only to the user via the home page search site. However, since many homepages are registered in the homepage search site, no matter how attractive the homepage operator creates the homepage, the user can be surely guided to the homepage via the homepage search site. It is difficult.

[0006] Further, regarding the above-mentioned banner advertisement and links to other sites, there is also a problem that the amount of information is small to represent the contents of the link destination, and thus the user cannot be sufficiently informed of the attractiveness of the link destination. .

Therefore, the present invention can surely guide a participating user to an operator's homepage, and can also browse other pages constituting the homepage, and further promote access to a homepage that is rich in entertainment. It is intended to provide a method.

[0008]

The present invention has the following means to achieve the above object.

That is, a method of promoting access to a homepage that provides a predetermined search target (mark) at a predetermined position of one or a plurality of homepages registered in advance and gives a predetermined privilege to a person who has found the search target. is there.

[0010] As described above, the user is provided with a highly entertaining (game-related) event of "discovery of a search object", and by giving a predetermined privilege to a user who has cleared the event, the user is interested. , That is, it is possible to increase the access to the homepage. Also, since it is possible to target homepages all over the world at the location where the search target is arranged, it is possible to further stimulate the user's inquisitive mind.

[0011] Further, the operator can increase the number of accesses from the user only by a simple operation of arranging the search target designated by the planner on the homepage operated by the operator.

Further, unlike registration to a normal homepage search site, it is possible to actually guide the user to various places (pages) in the homepage. To the user.

[0013] The search target is configured to display target information possessed by the search target by selecting the target. The target information may be information indicating the position of a different search target. By making a hint,
Entertainment can be further enhanced.

[0014] Further, by configuring the predetermined privilege to be related to the above-mentioned homepage, an event including the homepage related to the privilege is associated with a privilege of interest of the user, and the user writes the event on the homepage. It is possible to increase the possibility of showing an interest in the content, that is, to increase the advertising effect, and furthermore, to make the user a repeater of the homepage.

[0015]

Embodiments of the present invention will be described below with reference to the accompanying drawings to provide an understanding of the present invention.
It should be noted that the following embodiments are examples embodying the present invention, and do not limit the technical scope of the present invention.

First, referring to FIGS. 1, 2 and 3,
A configuration for realizing the access promotion method according to the embodiment of the present invention will be described. The homepage access promotion method according to the present embodiment is provided as an event in which a user participates, and is implemented, for example, by a predetermined planner planning the event.

FIG. 1 is a block diagram of hardware according to an embodiment of the present invention.

Referring to FIG. 1, a method for promoting access to a homepage according to an embodiment of the present invention includes an information providing server 1.
01, the homepage server 102, and the user terminal 103 are communicably connected via the Internet 104.

Here, the home page server 102
Stores a homepage described in HTML (HyperText Makeup Language) in the storage unit 105. The homepage providing unit 106 constituting the homepage server 102 receives a homepage transmission request from the user terminal 103, The home page is transmitted to the user terminal 103 via the Internet 104. The user terminal 103 that has received the home page via the transmission / reception unit 107, the Internet 104, and the transmission / reception unit 108 uses the browser or the like included in the user terminal 103 to display the home page on the home page browsing unit 109 represented by a display or the like. Display the home page. The above is the outline of the homepage browsing method, but since it is a commonly used method, the details are omitted.

The information providing server 101 is operated by the planner, and the details of the processing will be described later. The homepage server 102 is operated by, for example, a company that provides a homepage, but may be a rental server operated by an Internet service provider or the like.

First, a homepage operator (a company providing a homepage) performs the following as preparation for the above-mentioned event. That is, a search target of the user using the user terminal 103 is arranged on a predetermined page in a homepage (operator's homepage) provided by the homepage server 102 (FIG. 2: S201). The above search target is
When the user makes a selection on the homepage browsing means 109 with an instruction means such as a mouse, for example, target information that can be understood only by the user who has selected the search target is displayed. Although various methods of displaying the target information are conceivable, a specific example is that a link to the home page is used to jump to a home page describing the target information (display another home page). In this case, in order to reduce the burden on the homepage operator, the destination to jump to may be, for example, a homepage in the information providing server 101 specified by the planner in advance.

Here, it is desirable that a specific pattern is set as the search target so that the user can easily understand that the pattern is a search target. An example of the pattern to be searched is shown as a search target 301 in FIG.

The search target may be arranged on a page or the like designated by the planner in advance, or the page arranged by the operator may be determined. However, it is desirable that the predetermined page in the home page is not a top page, for example, but a page below a deeper home page hierarchy or a page that is attractive to the user. FIG. 3B shows an arrangement image of the search target 301. FIG. 3B shows the storage unit 10 of the homepage server 102.
5 is an image of the homepage of the operator stored in the storage 5. The home page has a plurality of pages 302
To 305. For example, the search target 3 is displayed in the lower part 306 of the "product A introduction page" of the page 304.
01 is arranged. The arrangement of the search object 301 is not particularly difficult, and can be easily performed by using commercially available homepage creation software.

The planner (the person who plans the event) performs the following in preparation for the event. That is, for example, the information providing server 101 recruits users to participate in the event. The method of recruiting is not limited, but the following can be specifically considered. That is, the planner operates a homepage for user registration separately on the information providing server 101, and, for example, information on users who participate in events on the homepage,
For example, there is a method in which the user registers an address, name, age, occupation, telephone number, e-mail address, information of interest, and the like (FIG. 2: S202, S203). The user information obtained as described above is stored in the storage unit 11 via the control unit 110 constituting the information providing server 101.
1 is stored.

Thus, the preparation for the above event is completed.

Next, a description will be given of the event from the start to the end with reference to FIG. 1, FIG. 2, FIG. 3, and FIG.

At the start of the event, the planner:
Based on the e-mail address, which is the user information stored in the information providing server 101, an e-mail describing that the event has started is transmitted to the registered user (FIG. 2: S204). . FIG. 4 (a)
Shows an example of the e-mail.

The e-mail 401 contains the event name 4
02, period information 403 from the start to the end of the event, the privilege information 404 at the time of clearing the event, and link information to a home page where the search target 301 is located (however, a page where the search target 301 is not located). 405 etc. are described. In order to enhance the entertainment, here, the link information is provided as a "treasure map 405" and is provided as a clickable map in which the link information is incorporated into image information of a map.

The e-mail 401 is received by the user terminal 103 via the Internet 104, and the user knows that the event described in the e-mail 401 has started and participates in the event. (FIG. 2: S205). However, it is not always necessary to transmit the e-mail 401, and the user may be able to know that the event is being held only by visiting the planner's homepage. In this case, it is possible to increase the access of the planner to the homepage.

Subsequently, the user who has received the e-mail 401 clicks on the island A 406 in FIG. 4 to cause the home page browsing means 109 to display the linked home page (here, the page in FIG. 3B). 302
(FIG. 2: S20)
6).

Subsequently, the user enters the home page 3
Browsing pages 302 to 305 constituting page 02 and finding search target 301 in lower part 306 of page 304, clicking on search target 301 causes page 3 to be clicked.
07 (that is, target information) “269” can be known (FIG. 2: S207). Note that the code "26
“9” is information that can be known only by clicking on the search target 301, and may be any content. The user may be directed to another homepage by indicating a different search target position (homepage address) and a hint indicating the position.

According to the above procedure, the islands B407 and C
When all the search targets 301 are found in 408 and the above code (target information) is obtained, the user accesses the information providing server 101, and stores the event name 402 and each island 40
The above code (target information), e-mail address and the like obtained in 6 to 408 are reported by, for example, inputting from a homepage (FIG. 2: S208). However, the report may be sent as a reply to the electronic mail 401. The contents of the report are stored in the storage unit 111 via the control unit 110.

When the event period is over, the planner checks the contents of the code reported by the user stored in the storage means 111 by the control means 110,
The report is ranked from the correct answer in the order of report (Fig. 2: S20
9).

Subsequently, the privilege described in the e-mail 401 is sent to the user based on the ranking, and the user obtains the privilege (FIG. 2: S210 to S210).
S211). The privilege may be given to the user according to the order of the report, or may be given according to the number of correct answers of the target information. After the event, the operator completes the event by removing the search target from the predetermined homepage (FIG. 2: S212).

As described above, the user is provided with a highly entertaining (game-like) event of “finding a search target” and further, by giving a predetermined privilege to the user who has cleared the event, the interest of the user is improved. , That is, it is possible to increase the access to the homepage. Also, since it is possible to target homepages all over the world at the location where the search target is arranged, it is possible to further stimulate the user's inquisitive mind.

Further, the operator can increase the access from the user only by a simple operation of arranging the search target designated by the planner on the homepage operated by the operator.

Further, unlike registration to a normal homepage search site, it is possible to actually lead the user to various places (pages) in the homepage. To the user.

Further, by obtaining, for example, information that captures a user's hobbies and preferences as pre-registered user information,
It is possible to grasp a privilege that can be a user's interest. Based on this information, by associating an event including a homepage related to the privilege with a privilege targeted for the user's interest, it is possible to increase the possibility that the user is interested in the content described on the homepage, In addition, the advertisement effect can be enhanced, and the user can be a repeater of the homepage.

Specifically, for example, in the case where a privilege includes a computer or a computer-related product, an e-mail for holding the event is transmitted to a user whose computer is listed as a hobby of the user, thereby participating in the event. The user is interested in the contents of the homepage of the computer sales company, that is, by increasing the search target location in, for example, the homepage of the computer sales company, that is, enhancing the advertising effect. It becomes possible.

Further, for example, it is possible to further enhance the advertising effect by restricting the user's place of residence to participate or holding an event by restricting the age and gender.

[Brief description of the drawings]

FIG. 1 is a block diagram of hardware according to an embodiment of the present invention;

FIG. 2 is a flowchart of an event according to the embodiment of the present invention.

FIG. 3 is an image diagram of an operator homepage according to the embodiment of the present invention.

FIG. 4 is an example of an e-mail indicating an event start;

[Explanation of symbols]

 101-Information providing server (planner side) 102-Homepage server (operator side) 103- (User terminal)

Claims (6)

[Claims] 1. A method of promoting access to a homepage in which a search target is provided at a predetermined position of one or more registered homepages and a predetermined privilege is given to a person who has found the search target. 2. The method for promoting access to a homepage according to claim 1, wherein said search target displays target information of said search target when selected. 3. The method according to claim 2, wherein the target information is information capable of specifying the search target. 4. The method according to claim 2, wherein the target information is information indicating positions of different search targets. 5. The method according to claim 2, wherein the target information is a hint of a position of a different search target. 6. The homepage access promotion method according to claim 1, wherein the predetermined privilege is related to the registered one or more homepages.