JP2002063378A - Method and apparatus for presenting information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method and an apparatus for information presentation by which interest information that seems to be advantageous to and interest a user according to behavior history information on the user is presented and also information for introducing users to each other is presented. SOLUTION: Position information on a user terminal 1 is gathered through a network together with a user ID, item-relative information including item selection and purchase information when the user selects and buys an item by using the user terminal is gathered by a service provider terminal 3 through a mediating device 5, and the gathered position information, user ID, and item- relative information are stored as behavior history information; and the stored behavior history information is analyzed to select interest information that seems to be advantageous to and interest the user and the selected interest information is sent to the user terminal according to the user ID and displayed on the user terminal.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information presenting method and apparatus for presenting information to a user terminal carried by a user via a network. Information collected from the user terminal as history information, and information such as presenting interesting information that is considered to be useful and interesting to the user through the user terminal based on this behavior history information, bringing together users, etc. The present invention relates to a method and an apparatus for presenting information.

[0002]

2. Description of the Related Art As a method of distributing or presenting information to a user, conventionally, for example, a distributor determines a location,
There is a method of delivering information to users in the location in a broadcast manner, a method of handing out villas in a city street, or a method of putting an advertising poster on an alley.

[0003]

In the conventional information presentation method described above, the user is identified, and the number of times the user has entered an arbitrary area, the selection target product when the user has purchased a certain product, the purchased product, and the like are determined. There is no such thing as selecting and presenting information in consideration, and it is a one-sided presentation of information irrespective of the user's hobbies, likes and dislikes, so there is a lot of information that the user is not interested in at all There is a problem that it is presented and is complicated for the user.

[0004] Further, in the conventional information presentation method, there is no method for allowing users to meet each other based on the interests and behavior information of the users, and an appearance of an information presentation method capable of producing such an encounter is demanded. ing.

[0005] The present invention has been made in view of the above,
Its purpose is to present interesting information that is considered useful and interesting to the user based on the behavior history information of the user, and to present information for bringing together users. And to provide a device.

[0006]

According to one aspect of the present invention, there is provided an information presenting method for presenting information to a user terminal carried by a user via a network. Collects the location information of the user terminal identified in the user terminal together with the user ID via the network, and collects the item selection information and purchase information when the user selects and purchases the item using the user terminal. Item related information including the user terminal information collected by the user,
D and the item-related information are accumulated as behavior history information, and the accumulated behavior history information is analyzed to select interest information that is considered useful and interesting for the user. The gist is that information is transmitted to a user terminal based on a user ID, and the user terminal receives and displays the transmitted interest information.

According to the first aspect of the present invention, item-related information including position information of a user terminal and item selection / purchase information is collected together with a user ID and stored as behavior history information. Analyze the history information,
Appropriate interest information according to the user's behavior history is presented to the user in order to select interesting information that is considered useful and interesting to the user and transmit this interest information to the user terminal for display. It is possible to coordinate with each user.

[0008] The present invention according to claim 2 is based on claim 1.
In the invention described, the position information of the behavior history information is analyzed to identify a plurality of user terminals that are relatively close to each other, and to analyze the item-related information of each of the identified plurality of user terminals. , Select a plurality of user terminals that have similar item-related information and similar hobbies, and try to access the selected user terminals because there is a similar person with similar hobbies nearby The gist of the present invention is to provide a similarity notification to the user terminal based on the user ID in order to perform a similarity notifying service for notifying whether or not the similarity notification is performed.

According to the present invention, the position information of the behavior history information is analyzed to identify a nearby user terminal, and the item-related information of the identified user terminal is analyzed. Perform a similarity notification service for selecting a user terminal having a similar hobby and notifying the user terminal whether or not to access the user terminal because a similar person having a similar hobby exists nearby. be able to.

[0010] Further, the present invention according to claim 3 provides the invention according to claim 1.
Or the position information of the user terminal, the position information of the user terminal identified using GPS provided in the user terminal, or the position information of the user terminal is provided in the vicinity where the user terminal exists. The position information of the user terminal obtained by the user terminal receiving and acquiring a radio wave including the position information transmitted from the radio wave transmitting / receiving device of the area identification device, or the position information of the user terminal specified by the mobile phone including the PHS. That is the gist.

According to a fourth aspect of the present invention, in the first or second aspect of the invention, the user ID is a temporary user ID or a user terminal which is arbitrarily assigned when the user terminal first accesses. The gist is to use a user ID or a cookie assigned to the user in advance.

Further, the present invention described in claim 5 is based on claim 1.
Or the item-related information according to claim 2, wherein the item-related information is obtained as a result of searching and purchasing from the user terminal via the network, the item-related information obtained at the user terminal, and as a result of purchasing the item at a store. The gist of the present invention is to include item purchase information obtained at a user terminal from a means including an infrared sensor and a POS used at a cash register.

[0013] Further, the present invention described in claim 6 is based on claim 1.
In the invention described in (2), the gist of the invention is to receive an intermediary fee in the interest information transmission service and the similarity notification service.

According to a seventh aspect of the present invention, there is provided an information presenting apparatus for presenting information to a user terminal carried by a user via a network, wherein position information of the user terminal identified by the user terminal is stored. User I via network
D and a related information collecting means for collecting, via a network, item-related information including item selection information and purchase information when a user selects and purchases an item using a user terminal. Means, the collected location information of the user terminal, the user I
D and behavior history information storage means for accumulating item-related information as behavior history information, and an interest for analyzing the accumulated behavior history information to select interest information considered useful and interesting to the user. Information sorting means;
Abstract: Interest information transmitting means for transmitting the selected interest information to the user terminal based on the user ID, and user terminal display means for receiving and displaying the transmitted interest information in the user terminal. And

According to the present invention, the item related information including the position information of the user terminal and the item selection / purchase information is collected together with the user ID and stored as the behavior history information. Analyze the history information,
Appropriate interest information according to the user's behavior history is presented to the user in order to select interesting information that is considered useful and interesting to the user and transmit this interest information to the user terminal for display. It is possible to coordinate with each user.

The present invention according to claim 8 provides the present invention according to claim 7.
In the invention described in the foregoing, nearby terminal identifying means for analyzing position information of the behavior history information to identify a plurality of user terminals existing relatively close to each other, and respective items of the identified plurality of user terminals The related information is analyzed, and the item related information is similar, and a terminal selecting means for selecting a plurality of user terminals having similar hobbies, and a similar person having a similar hobby to the selected user terminals are provided. The gist of the present invention is to provide a friend notification means for notifying the user terminal of the user terminal based on the user ID so as to provide a friend notification service for notifying whether or not to access the terminal because it is present nearby.

According to the present invention, the position information of the behavior history information is analyzed to identify a nearby user terminal, and the item-related information of the identified user terminal is analyzed. Perform a similarity notification service for selecting a user terminal having a similar hobby and notifying the user terminal whether or not to access the user terminal because a similar person having a similar hobby exists nearby. be able to.

Further, the present invention according to claim 9 provides the present invention according to claim 7.
Or the position information collecting means, wherein the position information collecting means identifies the position of the user terminal using a GPS provided in the user terminal, or the area identification provided near the user terminal. The user terminal receives the radio wave including the position information transmitted from the radio wave transmitting / receiving device of the device, and collects the position information of the user terminal acquired by the user terminal or the position information of the user terminal specified by the mobile phone including the PHS. The gist of the present invention is that

According to a tenth aspect of the present invention, in the invention of the seventh or eighth aspect, the user ID is a temporary user ID or a user terminal that is arbitrarily assigned when the user terminal first accesses. The gist is to use a user ID or a cookie assigned to the user in advance.

The present invention according to claim 11 is the invention according to claim 7 or 8, wherein the related information collecting means performs search and purchase from the user terminal via the network as a result of the user terminal. Is configured to collect item-related information obtained at a user terminal and item purchase information obtained at a user terminal from means including an infrared sensor and a POS used at a cash register as a result of purchasing an item at a store. Is the gist.

Further, the invention according to claim 12 is characterized in that, in the invention according to claim 7 or 8, there is provided an intermediary charging means for receiving an intermediary fee in the interest information transmission service and the similarity notification service.

[0022]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a diagram for explaining a system that implements an information presentation method according to one embodiment of the present invention. In the system of the present embodiment shown in the figure, a message transmission area for providing a service by the system is formed, and a plurality of user terminals 1 carried by users existing in the message transmission area are wireless. It is connected to the mediation device 5 via a network including a line, and the mediation device 5 can be further connected to the service provider terminal 3 via the network. In the system configured as described above, the location information and purchase information of the user are collected as behavior history information from the user terminal 1 via the network by the mediation device 5 and used based on the collected behavior history information. The service provider terminal 3 selects the interest information considered to be useful to the user and transmits the selected interest information from the service provider terminal 3 to the user terminal 1 via the mediation device 5 and the network. And presents information such as for bringing together users who are close to each other and have similar hobbies or the like.

In the present embodiment, the mediation device 5 collects the current location information of the user terminal 1 from the user terminal 1 along with the user ID via the network, and furthermore, the user connects the user terminal 1 For example, in a store or the like, an item to be purchased such as a product or information is selected or item-related information including item selection information and purchase information when purchased is collected via a network, and the collected user terminal 1 location information, user I
D and item-related information are accumulated as behavior history information, and the accumulated behavior history information is transmitted to the service provider terminal 3 via the network. Then, the service provider terminal 3 analyzes the behavior history information of each user transmitted from the mediation device 5, and
Interest information that is considered useful and interesting for each user is selected, and the selected interest information is transmitted from the service provider terminal 3 to the user of each user via the mediation device 5 and the network based on the user ID. Send to terminal 1. When the user terminal 1 receives the interest information transmitted from the service provider terminal 3 via the intermediary device 5, the user terminal 1 displays the interest information so that the user can use the information as needed.

In the system shown in FIG. 1, the intermediary device 5 identifies the position of the user terminal itself in each user terminal 1 in order to collect the position information of each user terminal 1.
It is necessary to transmit the identified position information to the intermediary device 5 via the network. As described above, the area identification device 7 is used as a means for the user terminal 1 to acquire the position information of the user terminal 1 itself. Is shown. The area identification device 7 constantly transmits a radio wave including the position information of the place where the area identification device 7 is provided, and the user terminal 1 comes near the area identification device 7 and the area identification device 7 7, the user terminal 1 receives a radio wave from the area identification device 7, and determines the position of the user terminal 1 itself from the position information included in the radio wave. It is one that can be identified. Then, the user terminal 1 transmits the position information of the user terminal itself identified from the radio wave from the area identification device 7 to the mediation device 5 via the network.

The method of identifying the position of the user terminal 1 is not limited to the method using radio waves from the area identification device 7. For example, the user terminal 1 is provided with position identification means using GPS, The position of the user terminal 1 may be identified by the GPS position identification means, and the identified position information of the user terminal 1 may be transmitted from the user terminal 1 to the intermediary device 5 via the network. Is the user terminal 1
As a means for identifying the position, a device capable of specifying a place or a range, such as a PHS or a mobile phone, can be used.

In FIG. 1, the exchange of information between the user terminal 1 and the service provider terminal 3 via the mediation device 5 as shown in (1) is as described above.
The service provider terminal 3 and the mediation device 5 collect behavior history information from the user terminal 1 and, based on the collected behavior history information, interest information from the service provider terminal 3 and the mediation device 5 to the user terminal 1. Is transmitted from the service provider terminal 3 to present the interest information to the user terminal 1.
The exchange between the user terminals 1 indicated by (2) in FIG. 1 is performed by the service provider terminal 3 based on the behavior history information collected from each user terminal 1 as described above. An encounter support service that identifies the user terminals 1 and introduces the user terminals 1 having similar hobbies among the user terminals 1 and supports encounters between the user terminals 1, that is, a friend notification service. It is shown.

Next, the configuration of an information presenting apparatus for implementing the above information presenting method will be described with reference to FIG. As shown in FIG. 2, the user terminal 1 includes a sensing unit 11, a processing unit 12, an information transmitting unit 13, an operation unit 14, and an information display unit 15.

The mediation device 5 includes a terminal group information collection unit 51, a user identification and behavior history information management unit 52, a user identification and behavior information storage unit 53, a mediation information transmission / reception control and mediation management unit 54, a virtual user identifier. Management unit 55, transmission information management unit 56, brokerage fee management unit 58, and fee information storage unit 59
And an intermediary billing device 57.

Similarly, the service provider terminal 3 also includes a sensing unit 31, a processing unit 32, an information transmitting unit 33, an operation unit 34, and an information display unit 35. Note that the user terminal 1 and the service provider terminal 3 have the same components, but functionally, as shown in FIG.
The sensing unit 11 has an area information collecting function, a behavior information collecting function, and a service information collecting function, and the processing unit 12 has an area information and behavior information analyzing function, and an area information behavior information storing unit 1.
21, the service information etc. storage unit 122, the transmission information control function, and the request-to-call function, whereas the sensing unit 31 of the service provider terminal 3 has the user group in the area and the It has a behavior information collection function, and the processing unit 32 has a function of analyzing users and behavior information, a function of selecting users to transmit,
And a service information etc. storage unit 321.

Next, referring to the system explanatory diagram shown in FIG. 4 and the flowcharts shown in FIGS. 5 and 6, between the above-mentioned user terminals 1 and the service provider terminal 3 via the mediation device 5 (1) Will be described.

In the system of this embodiment, the user terminal 1
When the user carrying the device enters the message transmission area, the position of the user terminal 1 is identified by using the area identification device 7 as described above, or by using the GPS or the like. The position information of the terminal 1 is transmitted from the information transmission unit 13 of the user terminal 1 to the mediation device 5 via the network, and collected by the terminal group information collection unit 51 of the mediation device 5. In addition, the mediation device 5 compares the collected location information of the user terminal 1 with the virtual user identifier management unit 5.
5, a temporary user ID is assigned, and stored and managed for each temporary user ID in the user identification and behavior information storage unit 53 of the mediation device 5, and the user terminal 1 to which the temporary user ID is assigned is also stored. The location information is transmitted from the mediation information transmission / reception control and mediation management unit 54 of the mediation device 5 to the service provider terminal 3 via the network.

Note that the above-mentioned temporary user ID is necessary for identifying each user, and is assigned to the user terminal 1 to which the mediation device 5 has accessed for the first time. Instead of the ID, a user ID may be assigned to each user terminal 1 in advance when the user purchases the user terminal 1, and this user ID may be used. Alternatively, such a user ID may be used instead. Cookies may be used. When such a Cookie is used, the mediation device 5 stores information unique to each user terminal 1 in each terminal program, and when the user terminal 1 refers to service information or a specific item again, That information can be used. Further, by using the Cookie mechanism, the mediation apparatus 5 or the service provider terminal 3 customizes transmission information for each user terminal 1 or stores behavior history information of a specific user terminal 1. It is possible.

Next, when the user terminal 1 selects or purchases an item such as a product or information at a store or the like, the mediation device 5 uses the item selection information and the purchase information as item-related information via the network. The collected item-related information is collected from the user terminal 1 and stored and managed in the user identification and behavior information storage unit 53 as behavior history information together with the corresponding user ID and position information, and is also transmitted from the mediation device 5 via the network. To the service provider terminal 3.

The collection of the item selection information and the purchase information is performed, for example, by performing item search and purchase from the user terminal 1 via the network, as item-related information obtained in the user terminal 1, and, for example, in a store. This can be done by collecting item purchase information obtained by the user terminal 1 from a means including an infrared sensor and a POS used at a cash register as a result of purchasing an item in, for example, a cash register.

As described above, the position information, item-related information,
When the behavior history information such as the user ID is transmitted to the service provider terminal 3, the processing unit 32 of the service provider terminal 3
Is analyzed by the user and the behavior information analysis function, and interesting information considered useful and interesting to the user is selected.

The interest information selected by the service provider terminal 3 as described above is, as shown in the flowchart of FIG.
The information is presented as service information based on the number of times the user has entered the message transmission area or the number of times the user has moved from any area to the area.

That is, in FIG. 5, it is checked whether the user is the first person to enter the area (step S1).
1) Check whether the person has entered the area N-1 times (step S13), and check whether or not the person has entered the area N times (step S15). The service information is presented, and otherwise, the service information is not presented.

Further, even if the service information which is the interest information is presented in the user terminal 1 as described above, all the service information is not unconditionally displayed on the user terminal 1 but shown in FIG. As shown in the flowchart, a condition to be displayed on the user terminal 1 can be set.

That is, in FIG. 6, it is checked whether or not a service is received (step S31). Then, only when receiving, it is first checked whether or not to display the service unconditionally (step S32), and when it is to be displayed unconditionally, all service information is displayed (step S33). If it is not displayed unconditionally,
A check is made as to whether or not the user has moved from area to area (step S34), whether or not the user has entered the area (step S36), and whether or not the user has entered the area N times (step S38). The service information is displayed only in each case (steps S35, S37, S39).

When the mediation device 5 collects information from each user terminal 1, the user terminal 1 does not transmit all information to the mediation device 5, but the user terminal 1 uses the mediation device. 5, information to be transmitted for collection can be selected, and only information that the user of the user terminal 1 considers to be able to transmit is transmitted.

Next, with reference to the system explanatory diagram shown in FIG. 7 and the flowcharts shown in FIGS. 8 and 9, the meeting support service which is the exchange between the user terminals 1 (2) (FIG. 7), that is, The like notification service will be described.

As described above, the service provider terminal 3
Is the location information from each user terminal 1 via the mediation device 5,
When the behavior history information including the user ID and the item-related information is acquired, the behavior history information is analyzed by the behavior information analysis function with the user of the processing unit 32, and a plurality of user terminals relatively close to each other are analyzed. 1 is identified. Then, the service provider terminal 3 analyzes the item-related information of each of the plurality of user terminals 1 that are relatively close to each other, and at least two items whose item-related information is similar and whose hobbies are considered to be similar are considered. The user terminal 1 is selected.

Next, the service provider terminal 3 selects, for example, 2
For one user terminal 1, specifically, to perform a similarity notification service for notifying whether or not to try to access one of the similarities because a similar person with a similar hobby exists nearby. The like notification is given to the user terminal 1 based on the user ID of the user terminal 1, and the like notification is displayed on the information display unit 15 of the user terminal 1. The user terminal 1 that has received the friend notification display sees the display and, when wishing to access this friend, performs a predetermined operation in accordance with the guidance of the display to access the friend and communicate with each other. Will be able to

With reference to a flowchart shown in FIG. 8, a process of allowing the service provider terminals 3 to meet users will be described.

In FIG. 8, first, the service provider terminal 3
Based on the position information of the behavior history information, it is checked whether or not there is a user whose activity range and distance are short (step S5).
1). If there is a close user, the item-related information is analyzed for the n close users, and it is checked whether or not there is a user with a similar hobby (step S52). If there is a user with a similar hobby, display service information for the user with a similar hobby, that is, service information indicating, for example, how to access if a similar person with a similar hobby is nearby. Display (Step S5)
3).

If it is determined in steps S51 and S52 that there is no close user or that there is no user with a similar hobby, the process proceeds to step S54, and a user with a similar hobby outside the range of action. Check if there are any users who have similar hobbies,
For a user having a similar hobby, for example, a service person displaying a similar person having similar hobbies is displayed near the terminal (step S56). Otherwise, the service is not displayed (step S5).
5).

Next, with reference to the flowchart shown in FIG. 9, the user terminal 1 detects a user who has a similar interest as described above, and when the user wants to display service information to this user, the user terminal 1 A description will be given of a determination as to whether or not to accept the display of the service information and a processing procedure in the case of accepting the display.

In FIG. 9, first, it is checked whether or not service information is to be displayed on the user terminal 1 of the accessing user who is one of the users having similar hobbies (step). S81) If not displayed, the process ends without displaying the service (step S82). If service information is displayed (step S83), it is checked whether there is a partner to access. (Step S84) If there is a partner to access, an inquiry is made as to whether or not to display the partner who has accessed the user terminal 1 of the non-access user who is the other user via the mediation device 5. Is performed (step S87).

As a result of the inquiry, when the accessed party is displayed, information on the accessed party is displayed (step S88), and an inquiry is made as to whether or not the accessed party is desired to be accessed (step S89). ). When the user wants to access, the user accesses the other party, or permits access to the other party as needed (step S90), and the other party accesses the user terminal 1 of the user on the access side. Is displayed or that the access permission has been obtained (step S86), so that the two can access and communicate with each other.

Each of the above descriptions is a service for presenting interest information to the user terminal 1 of each user and meeting users having similar interests. The service for meeting users is described below. Use it to gather people who are likely to come to the party, then send an invitation to the party with the interest presentation service, and accept access from users who want to attend the party like a dating service, It is also possible to provide support for the event.

In the above embodiment, the service provider terminal 3 and the intermediary device 5 are configured as separate devices, but they may be integrated into one device. Of course.

[0052]

As described above, according to the present invention,
Item-related information including the user terminal location information and item selection purchase information is collected together with the user ID, stored as behavior history information, and the behavior history information is analyzed to be useful and interesting to the user. Since interest information that is considered to be present is selected and transmitted to the user terminal and displayed, appropriate interest information according to the user's behavior history can be presented to the user, and It is also possible to coordinate every time.

Further, according to the present invention, the position information of the behavior history information is analyzed to identify a nearby user terminal, and the item-related information of the identified user terminal is analyzed.
To provide a friend notification service that selects user terminals that are considered to have similar hobbies and informs the user terminal whether similar users have similar hobbies are nearby and whether or not to access them. Can be.

[Brief description of the drawings]

FIG. 1 is a diagram for explaining a system that implements an information presentation method according to an embodiment of the present invention.

FIG. 2 is a block diagram showing a configuration of an information presenting apparatus that implements the information presenting method of the embodiment shown in FIG.

FIG. 3 is an explanatory diagram showing a function sharing between a user terminal and a service provider terminal used in the information presentation device shown in FIG. 2;

FIG. 4 is a diagram for explaining an interest information presentation service between each user terminal and a service provider terminal via an intermediary device (1) in the embodiment shown in FIG. 1;

FIG. 5 is a flowchart showing a service presentation determination process in the interest information presentation service shown in FIG.

6 is a flowchart showing a display process for a user in the interest information presentation service shown in FIG.

FIG. 7 is a diagram for explaining a friend notification service which is an encounter support service which is an exchange between user terminals (2) in the embodiment shown in FIG. 1;

FIG. 8 is a flowchart showing a process for meeting users of service providers in the meeting support service shown in FIG. 7;

FIG. 9 is a flowchart showing display and encounter processing on a user terminal in the encounter support service shown in FIG. 7;

[Explanation of symbols]

 Reference Signs List 1 user terminal 3 service provider terminal 5 intermediary device 7 area identification device 11, 31 sensing unit 12, 32 processing unit 13, 33 information transmission unit 15, 35 information display unit 51 terminal group information collection unit 52 user identification and behavior History information management unit 53 User identification and behavior information storage unit 54 Mediation information transmission / reception control and mediation management unit 57 Mediation billing device

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/30 340 G06F 17/30 340A 340B 17/40 310 17/40 310Z H04Q 7/38 H04B 7/26 109S F term (reference) 5B049 AA02 AA06 CC02 EE05 FF01 GG00 GG09 5B075 PQ05 PR03 5K067 BB21 DD17 EE02 EE14 FF02 JJ52

Claims (12)

[Claims] 1. An information presenting method for presenting information to a user terminal carried by a user via a network, comprising the steps of: identifying position information of the user terminal identified by the user terminal via a network; And collects item-related information including item selection information and purchase information when a user selects and purchases an item using the user terminal via a network, and collects the position of the collected user terminal. The information, the user ID, and the item-related information are accumulated as behavior history information, and the accumulated behavior history information is analyzed to select interest information that is considered useful and interesting for the user, The selected interest information is transmitted to the user terminal based on the user ID, and the user terminal receives and displays the transmitted interest information. An information presentation method characterized by the following. 2. Analyzing the position information of the behavior history information, identifying a plurality of user terminals existing relatively close to each other, and analyzing respective item-related information of the identified plurality of user terminals. , Selecting a plurality of user terminals that have similar item-related information and similar hobbies, and try to access the selected user terminals because there is a similar person with similar hobbies nearby 2. A friend notification is provided to the user terminal based on the user ID so as to perform a friend notification service for notifying whether or not the user terminal is a friend terminal.
Information presentation method described. 3. The position information of the user terminal may be the position information of the user terminal identified using GPS provided in the user terminal, or the area identification provided in the vicinity where the user terminal exists. The user terminal receives the radio wave including the position information transmitted from the radio wave transmitting / receiving device of the device, and obtains the position information of the user terminal acquired by the user terminal or the position information of the user terminal specified by the mobile phone including the PHS. The information presentation method according to claim 1 or 2, wherein 4. The temporary user I which is arbitrarily assigned when the user terminal first accesses the user ID.
3. The information presentation method according to claim 1, wherein a user ID or a cookie previously allocated to D or the user terminal itself is used. 5. The item-related information is obtained at a user terminal as a result of searching and purchasing from the user terminal via a network, and at a cash register as a result of purchasing an item at a store. 3. The information presentation method according to claim 1, further comprising item purchase information obtained at a user terminal from a means including an infrared sensor and a POS to be used. 6. The information presentation method according to claim 1, wherein an intermediary fee is received in the interest information transmission service and the similarity notification service. 7. An information presenting apparatus for presenting information to a user terminal carried by a user via a network, wherein the position information of the user terminal identified in the user terminal is transmitted to a user ID via the network. And information collection means for collecting item-related information including item selection information and purchase information when a user selects and purchases an item using a user terminal via a network. A behavior history information accumulating means for accumulating the collected location information of the user terminal, the user ID, and the item-related information as behavior history information; and analyzing the accumulated behavior history information to be useful to the user. And an interest information selecting means for selecting interest information considered to be interesting, based on the user ID. And interest information transmitting means for transmitting to the user terminal, the user information presentation apparatus characterized by having a user terminal display unit receives and displays interesting information the transmission in the terminal. 8. A nearby terminal identifying means for analyzing the position information of the behavior history information to identify a plurality of user terminals existing relatively close to each other, and an item for each of the identified plurality of user terminals. The related information is analyzed, and the item related information is similar, and a terminal selecting means for selecting a plurality of user terminals having similar hobbies is considered. 8. A friend notification means for notifying the user terminal based on the user ID to perform a friend notification service for notifying whether or not to access the terminal because the user is present nearby. Information presentation device. 9. The location information collecting means, wherein the location information of the user terminal identified by using the GPS provided in the user terminal, or the location identification device of the area identification device provided in the vicinity where the user terminal exists. A configuration in which the user terminal receives the radio wave including the position information transmitted from the radio wave transmission / reception device and acquires the position information of the user terminal acquired or the position information of the user terminal specified by the mobile phone including the PHS. 9. The information presenting device according to claim 7, wherein the information presenting device is used. 10. The user ID may be a temporary user ID arbitrarily assigned when the user terminal first accesses or a user ID or a cookie assigned to the user terminal itself in advance. The information presentation device according to claim 7 or 8, wherein 11. The related information collecting means includes an item related information obtained in the user terminal as a result of searching and purchasing from the user terminal via the network, and a cash register as a result of purchasing the item in the store. 9. The information presenting apparatus according to claim 7, wherein the apparatus is configured to collect item purchase information obtained at a user terminal from a means including an infrared sensor and a POS used in (1). 12. The information presenting apparatus according to claim 7, further comprising an intermediary charging unit for receiving an intermediary fee in the interest information transmission service and the similarity notification service.