JP2002055907A - Mail system with advetisement information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a mail system with advertisement information which can improve advertisement effects without troubling recipients. SOLUTION: A mail transmission client 3 sends mail through the Internet 2 to a server 1 which adds selected advertisement information to mail and holds advertisement information. The server 1 distributes mail with the added address of the advertisement information corresponding to the advertisement kind information and a mail receiving client 4 clicks the address to browse the advertisement information.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] 1. Field of the Invention [0002] The present invention relates to a mail system with advertisement information using the Internet.

[0002]

2. Description of the Related Art In recent years,
E-mails on the Internet have increased the number of advertising mails (so-called spam mails) sent directly to recipients. Such advertisement emails arrive regardless of the recipient's intention, so if the content is not interesting to the recipient,
It will be annoying. On the other hand, for the sender, if the recipient sent an advertisement email that did not show interest,
It does not lead to sales expansion or spread of products, etc., and the advertising effect does not increase. Also, it is expected that a recipient who is wary of an e-mail from an unknown sender may delete the e-mail without looking at the contents, and in many cases, sending the advertisement e-mail is useless.

[0003] In view of the above-mentioned conventional problems, an object of the present invention is to provide a mail system with advertisement information that can improve the advertisement effect without inconveniencing the recipient.

[0004]

According to the present invention, there is provided a mail system with advertisement information, wherein the mail transmission client transmits the created mail with the selected advertisement type information added thereto, and is connected to the mail transmission client via the Internet. A server that holds advertisement information and distributes a mail with advertisement information obtained by adding an address of the advertisement information corresponding to the advertisement type information transmitted from the mail transmission client to the mail, A mail receiving client for receiving the mail with the advertisement information distributed from the server (claim 1).

[0005] In the mail system with advertisement information configured as described above, when sending / receiving a mail from the mail sending client to the mail receiving client, the advertisement type information is selected by the mail sending client and sent together with the mail. Since such selection is possible, the mail sending client can select the advertisement type information that is highly likely to be of interest to the mail receiving client. The server distributes the mail with the advertisement information in which the address of the advertisement information corresponding to the advertisement type information is added to the mail. The mail receiving client can browse the advertisement information held in the server by opening the advertisement information added to the mail.

[0006] In the mail system with advertisement information, the mail transmission client may permit transmission of the mail by selecting the advertisement type information. In this case, the user of the mail transmission client cannot transmit the mail unless the advertisement type information is selected. Therefore, the mail with the advertisement information can always be sent reliably.

[0007]

FIG. 1 is a diagram showing a mail system with advertisement information according to an embodiment of the present invention. In the figure, a server 1 is a provider of the present system and is connected to the Internet 2. The clients 3 and 4 are personal users' personal computers, each of which can be connected to the Internet 2 via an Internet service provider or the like (not shown). The server 1 holds advertisement information of various products / services requested to be posted by various companies and the like.

[0008] Each user of the clients 3 and 4 who intend to use the present system first accesses the homepage of the provider of the present system in the server 1 and participates in the present system (self-mail address and other necessary information). Entry, etc.). Thereafter, the provider of the system provides an e-mail page to the user who has become a member, and the user uses the e-mail page.
This e-mail page has a function of easily transmitting an e-mail with advertisement information and performing mileage accumulation calculation without changing the SMTP server on the user side.
The mail transmitted from the client 3 or 4 using the electronic mail page is “posted” to a transmission mail server in the server 1.

In the mail system with the advertisement information configured as described above, one of the clients 3 and 4 is a mail transmitting client, and the other is a mail receiving client. The mail sending client adds the selected advertisement type information to the created mail and sends it. Further, the server 1 adds the address of the advertisement information corresponding to the advertisement type information transmitted from the mail transmission client to the mail, and distributes this as the mail with the advertisement information. The mail receiving client receives the mail with the advertisement information distributed from the server 1.

The following is a specific description of an example of the functional configuration of an electronic mail page. In the above system, for example, a case where a mail is transmitted from the client 3 to the client 4 will be described (hereinafter, the client 3 is referred to as a mail transmitting client and the client 4 is referred to as a mail receiving client). FIG. 2 is a diagram showing an example of a state in which a message creation screen of the e-mail page is opened in the mail transmission client 3. The screen includes a title field 11, a menu field 13 such as a send button 12, a display field 14 such as a destination, a message field 15,
An advertisement type information column 16 is provided. The advertisement type information column 16 can display various types of advertisements by clicking the scroll button 17.

Here, first, the mail transmission client 3
Creates a message for outgoing mail. At the message creation completion stage, the e-mail cannot be transmitted yet, and the transmission button 12 has not been activated (see (a) of FIG. 2). Next, the user selects one from the advertisement type information column 16 that has a high possibility of showing interest (“travel” in the illustrated example) in consideration of the hobby, age, gender, and the like of the person to whom the mail is sent. click. As a result, the transmission button 12 changes to active and transmission becomes possible (see FIG. 2B). When the user clicks the send button 12, the mail is moved to the send tray and sent. The transmitted e-mail includes the original e-mail contents such as the sender ID, the message, and the destination, as well as the selected advertisement type information.

[0012] The mail with the advertisement type information is as follows.
It is sent via the Internet 2 to the server 1 as a sending mail server. The server 1 adds the advertisement information corresponding to the advertisement type information to the mail to make the mail “advertisement information-added mail”, and distributes the mail to the specified recipient. Here, the advertisement information is only an address (URL) or an address with text for product introduction. The mail receiving client 4 receives the distributed mail with the advertisement information. In the received mail, in addition to the original mail content, for example, advertisement information is described at the end of the message. After reading the mail (or before reading the mail), the recipient clicks the address described here. Thereby, the mail receiving client 4 is connected to the server 1 via the Internet 2 and the advertisement information stored in the server 1 is opened. That is, in the above example, travel-related advertisement information is opened. Since the advertisement information opened in this manner is of the type selected by the mail sender, it is highly likely that the receiver is interested, and an improvement in the advertising effect can be expected. On the other hand, for the recipient,
If you are interested in advertising information, you will not feel annoyed.
In addition, an e-mail from an acquaintance has the effect that it can be opened with confidence, and the number of deletions without opening it is reduced.

Each time the above-mentioned mail with the advertisement information is sent, the server 1 performs the mileage accumulation calculation based on the use of the electronic mail page. For example, when the mail with the advertisement information is transmitted, the server 1 accumulates certain points (for example, one point) for each of the sender and the receiver. Further, when the receiver opens the advertisement information, certain points (for example, 100 points) are accumulated for each of the sender and the receiver. Then, when the points are accumulated, it becomes possible to exchange for the desired product. With such a point system,
It is possible to promote the use of mail by the user and the browsing of advertisement information.

In the above-described embodiment, both the mail transmitting client 3 and the mail receiving client 4 are described as members of the present system. However, even if the mail receiving client 4 is not a member, the mail transmitting client 3 is not a member. If it is a member, it can send the mail with the advertisement information. However, in this case, only the mail transmission client has the above points.

[0015]

The present invention configured as described above has the following effects. According to the mail system with the advertisement information of claim 1, since the advertisement type information to be added to the mail can be selected in the mail transmission client, the mail with the advertisement information that the mail reception client is likely to be interested in, Can be delivered to mail receiving clients. Therefore, the mail receiving client is more likely to browse the advertisement information without feeling annoying, and the advertisement effect is improved.

According to the mail system with the advertisement information of the second aspect, the user of the mail transmission client cannot transmit the mail unless the advertisement type information is selected, so that the mail with the advertisement information can always be surely sent. it can.

[Brief description of the drawings]

FIG. 1 is a diagram showing a mail system with advertisement information according to an embodiment of the present invention.

FIG. 2 is a diagram illustrating an example of a state in which a message creation screen of an e-mail page is opened in a mail transmission client of the mail system with advertisement information.

[Explanation of symbols]

 1 server 2 Internet 3 mail sending client 4 mail receiving client 16 advertisement type information field

Claims (2)

[Claims] 1. A mail sending client that adds selected advertisement type information to a created mail and transmits the mail. The mail sending client is connected to the mail sending client via the Internet, holds advertisement information, and is transmitted from the mail sending client. A server for delivering a mail with the advertisement information obtained by adding an address of the advertisement information corresponding to the advertisement type information to the mail, and a mail for receiving the mail with the advertisement information delivered from the server via the Internet A mail system with advertisement information comprising a receiving client. 2. The mail system with advertisement information according to claim 1, wherein the mail transmission client permits mail transmission by selecting advertisement type information.