KR20010102731A - Advertisement method using e-mail - Google Patents

Abstract

The present invention relates to an advertisement method using a mail, wherein a banner advertisement is included in an email sent from a sender, but the mail is processed to be viewed only when the banner advertisement is clicked and transmitted to the recipient.

The present invention is configured to be made through the advertising server, receiving the mail sent from the sender's computer; Including a banner advertisement in the received mail and processing the text to be viewed only when the banner advertisement is clicked; And transmitting the ad-processed mail to a mail server in which the recipient's mail account is established.

By using the present invention, by attaching a banner advertisement to a mail containing a user's message, distrust of random advertisements can be eliminated, and customized advertisements customized for each user can be obtained, thereby obtaining a high advertisement effect. In particular, if the payment is made to the users who send the mail through the server implementing the present invention can further increase the utilization rate. In addition, if you pay only for the number of emails sent, advertisers can also advertise more efficiently at a lower advertising cost.

Description

Advertising method using email {Advertisement method using e-mail}

The present invention relates to an advertisement method using an email, and more particularly, attaches a banner advertisement to an email sent by a sender, processes the message to be viewed only by clicking a banner advertisement, and then delivers the message to the recipient. It is about how to effectively combine advertising into the service.

At present, the Internet is not limited to a specific field but is widely used, and as part of real life, the number of Internet users using the Internet is rapidly increasing. Accordingly, the number of service providers that provide specific services to Internet users is increasing rapidly, and the demand for advertisements on the Internet is also greatly increased.

Banner-type advertisements are most widely used as advertisements on the Internet. Banner advertisements are displayed in a box form, and when a user clicks on an advertisement, a more detailed advertisement is generally displayed or configured to move to an advertiser's site. However, since the user does not click the banner unless the user has special interest, it is difficult to produce the advertisement effect as the advertiser intended.

On the other hand, attempts have been made to combine advertisements with mail services, which are currently widely used, but are simply carried by sending advertisements in mails. Therefore, it may be difficult to attract the user's attention and may cause a negative effect.

Accordingly, the present invention has been made to solve the above problems, by effectively combining banner advertising and e-mail, thereby naturally increasing the click rate of the advertisement, thereby increasing the advertising effect and at the same time mail users The purpose is to provide a new advertising method that can benefit even.

In order to achieve the above object, the advertisement method using the mail according to the present invention includes a banner advertisement in the e-mail sent from the sender, but the e-mail is processed to view the body of the mail only when the banner advertisement is clicked. It is configured to include.

Herein, the advertisement processing for the mail is performed through an advertisement server, wherein the advertisement server receives a mail transmitted from the sender's computer; A second step of including the banner advertisement in the received mail and processing the text to be viewed only when the banner advertisement is clicked; And the third step of transmitting the processed mail to a mail server in which the mail account of the recipient is established.

At this time, the sender's mail is transmitted from the sender's computer to the advertisement server. The mail transmission / reception program built in the sender's computer automatically transmits the address of the advertisement server as the priority transmission path of the mail. Can be made to specify.

1 is an example of a system configuration according to the present invention;

2 is a flowchart of an embodiment of the present invention;

3 is a flowchart illustrating a specific example of an embodiment of the present invention;

4 illustrates an embodiment of a mail confirmation screen.

* Explanation of symbols for main parts of the drawings

10: sender computer 22: ad server

32: mail server 40: recipient computer

50: Internet

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is an example of a system configuration according to the present invention, and there may be various paths through which mail is transmitted from a sender to a receiver. First, it can be delivered directly from the sender's computer 10 to the mail server 32 where the recipient's mail account is opened and then to the mail recipient's computer 40.

In this case, the mail server 32 attaches a banner advertisement to the mail sent by the sender, and processes the mail so that the mail body can be viewed only when the banner advertisement is clicked.

Secondly, it can be transmitted from the sender's computer 10 to the advertisement server 22, and then again from the advertisement server 22 to the mail server 32 and then to the recipient's computer 40. In addition, when the mail account of the receiver is established in the advertisement server 22, the receiver may be transferred from the sender's computer 10 to the advertisement server 22 and immediately transferred to the receiver's computer 40.

In this case, the advertisement server 22 attaches a banner advertisement to the mail sent by the sender and processes the mail so that the mail body can be viewed only when the banner advertisement is clicked.

Here, the advertisement server 22 means a server that attaches a banner advertisement to an e-mail sent from the sender and processes the e-mail so that the e-mail body can be viewed only when the banner advertisement is clicked. The advertisement server 22 may be configured to perform a mail service on its own in addition to serving as a mail and transmitting the mail to the mail server 32 where the recipient's mail account is opened.

Regardless of which server performs the mail processing, the server 22 or 32 should store information related to the banner advertisement in a database 24 or 34 configured to interwork with itself.

2 is a flow chart of an embodiment of the present invention, with reference to this will be described in more detail the process of applying the present invention. At this time, the process as shown in FIG. 2 is performed in the advertisement server 22 or the mail server 32 according to which server the mail transmission path and the recipient's mail account are established. Of course, this process is automatically performed by a computer program implemented in the server.

First, when a sender composes and sends a mail using his computer 10, the advertisement server 22 or the mail server 32 receives this mail (S210).

Then, the advertisement server 22 or the mail server 32 attaches the banner advertisement stored in the database 24 or 34 to the mail received in step S210 (S220), and then clicks the banner advertisement. Process to view the contents of the mail only (S230).

At this time, if the process of step S210 to step S230 is performed in the advertisement server 22, and the recipient's mail account is opened in the mail server 32, the advertisement server 22 is a banner to the mail server 32 The mail is attached to the advertisement (S240). However, if the recipient's mail account is opened in the advertisement server 22 itself, step S240 is omitted.

Now, the mail sent by the sender is stored in the server where the recipient's mail account is opened with the banner advertisement attached, and the recipient can receive the mail sent to him at any time. When the recipient opens the mail delivered to him using his computer 40, the banner advertisement is displayed and the contents are not shown.

However, when the recipient clicks on the banner advertisement attached to the mail, the contents of the mail are displayed. At this time, it may be more preferable to display a more detailed advertising image related to the banner advertisement.

On the other hand, in order for the mail sent by the sender to be transmitted to the mail server 32 via the advertisement server 22, such a transmission path must be defined in the mail sent by the sender. Such a function is preferably implemented to be automatically performed by a program for transmitting / receiving mail (for example, Outlook Express) embedded in the sender's computer 10. That is, the mail transmission / reception program is configured to designate the address of the advertisement server 22 as the priority transmission path of the mail in addition to the mail address of the recipient.

Currently, since a mail transmission / reception program generally includes a function of designating a transmission path of mail, it is not difficult to designate a transmission path in a mail transmission / reception program used by a sender.

In addition, the advertisement server 22 or the mail server 32 stores information such as the number of times of mail use and the frequency of advertisements of the mail users in the database 24 or 34 configured to interwork with itself. This is to provide a user with a predetermined reserve according to the frequency of use of the mail and the frequency of advertisements. Then, the user can receive the reserves instead of contact with the advertisement, thereby reducing the rejection of the advertisement, thereby improving the advertising effect.

3 is a flowchart illustrating a specific example of an embodiment of the present invention, which will be described in more detail with reference to this process in which the present invention is implemented through the advertisement server 22.

The mail sent by the sender first arrives at the advertisement server 22. This process may be automatically performed by a mail transmission / reception program used by the sender as described above (S301).

The advertisement server 22 receiving the mail attaches a banner advertisement to the received mail, and processes the content of the mail to be displayed only when the banner advertisement is clicked (S303). That is, when the receiver opens the mail, only the banner advertisement is displayed on the first screen, and the contents of the mail are displayed only when the receiver clicks on the banner advertisement.

On the other hand, the advertisement server 22 checks the account of the mail recipient (S305).

As a result of the check in step S305, if the recipient's account is an account opened in the ad server 22, the mail (contents + banner advertisement) is stored in the database 24 so that the recipient can read the mail at a desired time. (S307).

However, as a result of the confirmation in step S305, when the recipient's account is not an account opened in the advertisement server 22 but an account opened in the mail server 32, mail (letter + banner advertisement) is sent to the mail server 32. It transmits (S309). Then, the mail server 32 stores the received mail (letter + banner advertisement) in the database 34 (S311).

Now, the recipient is able to check his or her mail at any time, step S313 is a process of checking mail at the mail server 32, and step S315 is a process of checking mail at the advertisement server 22.

That is, when the receiver connects to the server 22 or 32 where his mail account is opened, checks the mail delivered to him and requests the reception of the desired mail (S313-1, S315-1), the server 22 or 32 transmits the mail to the recipient's computer 40 (S313-2, S315-2).

Then, only the banner advertisement is displayed on the initial screen displayed on the monitor screen of the receiver, and the banner advertisement must be clicked to view the contents of the mail. That is, when the recipient clicks on the banner advertisement (S313-3, S315-3), the contents of the mail are displayed on the screen (S313-4, S315-4).

Through this process, the recipient can send and receive mail in the same manner as the existing mail service. However, an easy process is that the user must click on the banner advertisement to check the mail.

4 is a diagram illustrating an example of a screen for receiving a mail as an embodiment of a mail confirmation screen.

That is, when the recipient checks the mail, only the banner advertisement 44 is displayed on the computer screen 41. At this time, it is preferable that bibliographic information such as a matter of a mail sender be displayed as it is.

On the other hand, when the recipient clicks the banner advertisement 44 to check the contents of the mail, the contents of the mail 42 appear. In addition, the computer screen 41 may display a site screen associated with the banner advertisement 44. In other words, the screen located behind the contents 42 of the mail becomes a site screen related to the banner advertisement 44 so that the advertisement and the mail can be efficiently combined.

Here, the banner advertisement 44 may be composed of various elements such as text, an executable file, a video, a picture, a picture, and a sound.

When the present invention is used, distrust of random advertisements can be eliminated by adding banner advertisements to a mail containing a user's message, and customized advertisements customized for each user can be obtained, thereby obtaining a high advertisement effect.

In particular, if the payment is made to the users who send the mail through the server implementing the present invention can further increase the utilization rate. In addition, if you pay only for the number of emails sent, advertisers can also advertise more efficiently at a lower advertising cost.

Claims (3)

In a mail service, a banner advertisement is included in an e-mail sent from a sender, and the mail is configured to be delivered to a recipient's computer after being processed so that the mail body can be viewed only when the banner advertisement is clicked. Advertising method using the said mail. Ad processing for the mail is done through an ad server, The advertisement server receiving a mail sent from the sender's computer; A second step of including the banner advertisement in the received mail and processing the text to be viewed only when the banner advertisement is clicked; And And the third step of transmitting the processed mail to a mail server in which the mail account of the receiver is established. 3. The method of claim 2, wherein the mail is transmitted from the sender's computer to the advertisement server by using a mail transmission / reception program built in the sender's computer. Advertising method using a mail, characterized in that is configured to be made to specify.