JP2002007482A - Behavior data collecting method and device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To automatically collect data on the behavior of many and unspecified persons within a large area like a sightseeing area. SOLUTION: IC cards 104 having an ID for distinction from others and provided with a privilege such as discount or points to be given to users are carried by many and unspecified users. An IC card writing machine 105 having an ID for distinction from others is arranged at a plurality of places within a desired area. When a user inserts the card 104 to the machine 105, the ID of the machine 105 and the inserting time are recorded on the card 104. The card 104 is recovered from the user finishing sightseeing and on the basis of the ID of the machine 105 recorded on the card 104, the information on the inserting time, sorting information of the user and information on the deploying position of the machine 105, the behavior of the user is analyzed to make the result into a data base.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a behavior data collection method and a behavior data collection device capable of automatically collecting behavior data of a person at a tourist spot or the like.

[0002]

2. Description of the Related Art Conventionally, as a system for grasping a person's behavior in a certain area, a feature of the behavior is extracted from an image obtained by imaging a person to be observed, and observation is performed based on the feature of the behavior. There is a system for grasping the behavior of a target person (JP-A-11-316820). In addition, multiple oscillators that oscillate individual identification information and time information are installed in facilities such as supermarkets, and receivers are attached to shopping baskets of customers, and customer behavior is grasped based on the information received by the receiver. (Japanese Patent Laid-Open No. 11-64505). Further, among systems using the same oscillator and receiver, there is a system in which a plurality of receivers can simultaneously receive position data transmitted from a transmitter (Japanese Patent Laid-Open No. 7-23452).

[0003]

However, a system for capturing an image of an observer is not suitable when the range of the observer's activity is wide, such as when grasping the behavior of a tourist at a tourist spot. is there. Although a system using an oscillator and a receiver is suitable for grasping the behavior in a wide range, it is difficult to have an unspecified number of tourists carry the receiver just for grasping the behavior, for example. Therefore, there is a possibility that a sufficient amount of data cannot be collected.

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and has an action data collection capable of automatically collecting data on the actions of an unspecified number of people in a wide area such as a sightseeing spot. It is an object to provide a method and a behavior data collection device.

[0005]

According to one aspect of the present invention, there is provided a behavior data collection method, comprising the following: unique information for discriminating from others; The first item that allows a user to carry an item with
Step, having unique information for identification with others, for any one of the collation devices arranged at a plurality of places in the area to collate the use of the portable object A second step of recording information for identifying when and which collation device was used when the portable object was used; and storing the portable object according to predetermined classification information. A third step of classifying the carrying user, a fourth step of reading the information recorded in the second step, the information read in the fourth step, the classification information, and a predetermined Analyzing the behavior of the user based on the information on the arrangement position of the matching device thus obtained.

According to the first aspect of the present invention, when the user carries the portable object and uses the portable object with the collating device in a certain area, the user can carry the portable object with the collation device at any time. Information for specifying whether or not is used is recorded. In addition, the user is provided with the benefit of a privilege by carrying the belongings.

According to a second aspect of the present invention, there is provided the behavior data collecting method according to the first aspect, wherein in the third step, the person who handed the carry-on article to the user is classified into the user. It is characterized by performing. According to the second aspect of the present invention, the classification of the user is performed via the person who has given the belongings to the user.

According to a third aspect of the present invention, there is provided the behavior data collecting method according to the first aspect, wherein in the third step, the user is provided with a plurality of types of information corresponding to different types of classification information. When the user selects and obtains a portable item corresponding to the user from a supply device capable of supplying the portable item, the user is classified based on the selection. According to the third aspect of the present invention, the classification of the user is performed based on the selection of the user at the time of obtaining the portable item.

According to a fourth aspect of the present invention, in the behavior data collection method according to the first aspect of the present invention, when the user obtains the portable item in the third step, The user is classified based on an image obtained by capturing the appearance. According to the invention described in claim 4, the classification of the user is performed based on the appearance image of the user at the time of obtaining the portable item.

[0010] According to a fifth aspect of the present invention, there is provided the behavior data collecting method according to the first aspect, wherein in the third step, the user's self-declared information is obtained based on the self-declared information. It is characterized by performing classification. According to the invention described in claim 5, the classification of the user is performed based on the declaration of the user.

Further, the behavior data collecting apparatus according to the invention of claim 6 has unique information for identification with others, has a privilege to be given to a user, and is provided to an unspecified number of persons to be surveyed. A collation device to be carried, having a unique information for identification with others, a collation device arranged at a plurality of locations in the area to collate use of the collateral, and any of the collation devices When the portable object is used for one of the collating devices, a recording unit for recording information for identifying which portable device is used when and in which collating device, and according to predetermined classification information. Classifying means for classifying a user who carries the portable object, reading means for reading out information for identifying which portable object was used in which collation device when and from the recording means, Information read by looking out means, the classification information, and based on the information of the position of the predetermined collation apparatus, characterized by comprising, an analysis means for analyzing the behavior of the user.

According to the present invention, the user carries the portable object and uses the portable object with the collating device in a certain area, so that the user can carry the portable object with any collation device. Information for specifying whether or not is used is recorded. In addition, the user is provided with the benefit of a privilege by carrying the belongings.

According to a seventh aspect of the present invention, in the behavior data collecting apparatus according to the sixth aspect, the recording means is built in the portable object, and the recording means includes a portable object. It is characterized in that the unique information of the collation device provided for the use of the device and its use time are recorded. According to the invention described in claim 7, when the user uses the portable item with respect to a certain collation device, the unique information and the use time of the collation device used for the use are recorded and held in the portable item. You.

In the behavior data collecting apparatus according to the invention described in claim 8, in the invention described in claim 7, the portable object can read and write data.
C is a built-in IC card. According to the eighth aspect of the present invention, a sufficient amount of data can be stored in the portable item, and the portable item is small, bulky, and convenient to carry.

According to a ninth aspect of the present invention, in the behavior data collecting apparatus according to the eighth aspect, the collating apparatus is an IC card writing machine capable of writing data to an IC card. There is a feature.
According to the ninth aspect of the present invention, it is possible to write, into the IC card, the unique information of the collation device when the user uses the portable item and the use time information thereof.

According to a tenth aspect of the present invention, in the behavior data collecting apparatus according to the eighth or ninth aspect, the reading means is capable of reading data recorded on the IC card. It is a reader. According to the tenth aspect, the data recorded on the IC card can be read by the reading means.

[0017] The behavior data collecting apparatus according to the eleventh aspect of the present invention provides the behavior data collecting apparatus according to the sixth aspect,
The recording unit is built in the collation device, and the collation device includes a reading unit that reads the unique information of the portable item, and the recording unit includes the unique information of the used portable item and the use thereof. The time is recorded. According to the eleventh aspect of the present invention, when the user uses the portable object with respect to the collation device, the reading unit reads the unique information of the portable object, and the use time is recorded in the collation device together with the unique information. Will be retained.

According to a twelfth aspect of the present invention, in the behavior data collecting apparatus according to the eleventh aspect, the portable object is a stamp book, and the collating apparatus is a stamp stand. I do. According to the twelfth aspect of the present invention, when the user presses a stamp on the stamp book using the stamp stand, information that the user has come to the stamp stand is recorded.

[0019] Further, the behavior data collecting apparatus according to the invention of claim 13 is characterized in that in the invention of claim 6,
The collation device is a guidance terminal that provides guidance information including information about a privilege given to the user to a user who uses the portable item when the portable item is used. According to the thirteenth aspect, when the user uses the portable device with respect to the collation device, guidance information including information on a privilege given to the user is provided.

[0020]

BEST MODE FOR CARRYING OUT THE INVENTION An embodiment in which the present invention is applied to a case where data relating to an action route of an unspecified number of people at a tourist spot is collected will be described in detail with reference to the drawings.

Embodiment 1 FIG. 1 is a block diagram illustrating an overall configuration of the behavior data collection device according to the first embodiment of the present invention. This behavior data collection device is a camera 10
1. Automatic discriminator 102, automatic card issuing machine 103, IC card with ID (hereinafter referred to as IC card) 104 to be carried, IC card writer 10 as a collation device
5. IC card collecting machine 106, counting machine 107, classification information input device 108, card writer position information input device 1
09 and an action route database 110.
The ID is unique information for identification with others. In addition,
Since the IC card 104 is usually carried by an unspecified number of persons one by one, a plurality of IC cards 104 are used at the same time. However, in order to simplify the explanation, one IC card 104 is used in FIG. 1 and the following explanation. Only the IC card 104 will be described.

The automatic card issuing machine 103 is provided for tourists and the like.
This is a device for automatically lending the C card 104 in exchange for a deposit, for example. The camera 101 is for imaging a user who has obtained the IC card 104 by the automatic card issuing machine 103. The automatic discriminator 102 includes a camera 1
01 is an apparatus that performs image processing on the image of the user captured at 01 and automatically classifies the user into an appropriate group according to predetermined classification information. Automatic card issuing machine 1
03 has the same configuration as a general vending machine, but issues an IC card 104 of a corresponding type according to the classification of a user by the automatic discriminator 102. The automatic discriminator 102 includes a computer having a general image processing function and software for image processing.

Here, the users are grouped based on, for example, the type of transportation used, the gender, or the age. That is, the user classification information is created based on, for example, the type of transportation used, the gender, or the age. The classification information is input to the automatic card issuing machine 103 and the counting machine 107 by the classification information input device 108.
Therefore, the camera 101, the automatic discriminator 102, the automatic card issuing machine 103, and the classification information input device 108 have a function as classification means for classifying users according to predetermined classification information. Camera 101, automatic discriminator 102, and automatic card issuing machine 10
3 is installed, for example, at a tourist destination station, airport, port, or parking lot. Therefore, FIG. 1 shows only one set of devices related to card issuance, but when there are a plurality of installation locations, one or more sets are installed at each location.

Note that, instead of the automatic discriminator 102, a staff member for classification may be prepared, and the staff member may look at the image of the user and determine which group is appropriate to perform classification. Alternatively, a staff member who hands the IC card may be prepared, and the staff member may perform classification by looking at the user when handing the IC card.

As one method for easily classifying users, the automatic card issuing machine 103 is provided with a selection button,
The classification may be performed by the user pressing a button suitable for the user and obtaining a type of IC card 104 corresponding to the button. In this case, for example, a “railway” button, an “airplane” button, a “ship” button, a “car” button, and the like are provided as means for selecting a transportation mode to be used, and a “male” button and a “female” button are selected as gender selection means. As a means for selecting the age, "~ 19
Age "," 20-39 "button," 40-59 "
A button and a “60-year-old” button may be provided.

The IC card 104 has a built-in IC capable of reading and writing data.
The ID is recorded in C. This is to prevent the IC cards 104 used by different users from being mistaken for the same card in a situation where a plurality of IC cards 104 are used simultaneously in one action data collection target area. . When the confusion of the IC card 104 occurs, there is a disadvantage that the action route of each user cannot be accurately grasped.

Further, the IC card 104 has a privilege that brings benefits to the user. The benefits are, for example,
The discount includes a usage fee for using a facility in the behavior data collection target area, a fee for purchasing an article, a discount on a fee for receiving a service such as eating and drinking, and the like. Alternatively, a method (point method) in which points according to the facility usage fee or the purchase price of goods are given as a privilege, and the points are exchanged for a prize according to the accumulated number of points may be used. I
Since the hardware configuration of the C card 104 is publicly known, its description is omitted.

The IC card writer 105 is installed at a place where the user wants to know where to stop. For example, the installation location is a tourist attraction, a restaurant, a souvenir shop, a parking lot, and the like. Therefore, a plurality of IC card writing machines 105 are installed in one action data collection target area. In order to distinguish each IC card writer 105, the IC card writer 105 is provided with an ID. Since the hardware configuration of the IC card writer 105 is known, the description thereof is omitted.

When the IC card 104 is inserted, the IC card writer 105 writes information of its own ID and the time of insertion into the IC card 104. That is, when the IC card 104 is used, the ID of the IC card writer 105 used for the use is written in the IC card 104 together with the time information. Therefore, the IC card 104 is the IC card writer 1
It has a function as a recording unit for recording the ID and time information of ID 05. Here, the time information is
The IC card writer 105 has a built-in clock and can be obtained from the clock. Alternatively, the IC card 104 may have a clock, and time information may be acquired from the clock.

Further, the IC card writing device 105
When the privilege given to the C card 104 is a point system, predetermined points are added to the inserted IC card 104 and recorded. The method of recording the points may be a method of magnetically recording the IC in the IC card 104 or a method of printing on the back of the card such as a prepaid card used for payment of a railway or highway usage fee. .

The IC card writer 105 is also applied to a guide terminal for providing sightseeing information and the like. In this case, although not shown, the guide terminal has a card insertion slot and output means such as a display device and a printing device. When the IC card 104 is inserted into the card insertion slot, the guide information is displayed on the display device. It is designed to be displayed or printed by a printing device and output. Also in this guide terminal, the information of the ID of the guide terminal itself and the insertion time is stored in the IC card 1.
04 is written.

Here, the following information is appropriate as an example of information provided to the user at the guide terminal. For example, information on tourist spots, stores, transportation, etc. that can use the benefits of the IC card 104 and information on directions (maps) to them, information on directions (maps) to the nearest station and information on the time required to get there , Recommended courses and information on the time required to follow the courses. Further, in the case of a point-type privilege and a method in which the number of points is not printed on the back of the card, information on the current accumulated number of points may be provided by the guide terminal. When the privilege is in the point system, the points may be added when the guide terminal is used.

The IC card collecting machine 106 is installed at an IC card collecting place, and when the user returns the IC card, the deposit is returned. Also, IC
The card collection machine 106 has a built-in IC card reader for reading data recorded on the IC card, and thus has a function as a reading means capable of reading data recorded on the IC card. . I
The C card collection device 106 reads the ID of the collected IC card 104, the IDs of all the IC card writing devices 105 (including the guide terminal) recorded on the IC card 104, and the time information.

The IC card collection machine 106 transmits the read information to the counting machine 107. At this time, information may be transmitted online via a wireless or wired network or the like, or the read information may be transmitted to the counting device 107 via a recording medium such as a floppy (registered trademark) disk or a magneto-optical disk. It may be transmitted off-line, such as by supplying. Also, the IC card collection machine 106
The data recorded on the C card 104 is deleted.

When the privilege of the IC card 104 is of the point type, the IC card collecting machine 106 reads the data of the accumulated point number recorded on the IC card 104 and displays the numerical value via a display device or a printing device. Output.
A prize according to the output cumulative number of points is given to the user by the IC card collection machine 106 or a person in charge at the collection place.

The tallying machine 107 is an IC card collecting machine 10
6. Various information supplied from the classification information input device 108 and the card writer position information input device 109, that is, the ID of the IC card 104, the IC card writer 10
The analysis of the user's behavior is performed based on the ID of 5 (including the guidance terminal), the time information, the classification information, and the arrangement position information associated with the ID of the card writer 105. Therefore, the counting machine 107 has a function as an analysis unit for analyzing the behavior of the user. The tallying machine 107 includes a computer having a general statistical processing function and software for statistical processing. Classification information input device 108 and card writer position information input device 109
Are input devices for general computers.

The result of the user's behavior analysis is stored in the behavior route database 110. Since the result of the behavior analysis reflects the ID of the IC card 104 and the classification information of the user, the characteristics of the behavior path can be understood for each classification of the user. For example, from the action route database 110, the features of the action route by gender, the features of the action route by age, and the like can be obtained. Therefore, from the action route database 110, it is possible to provide information for performing a service such as a change to an optimal access method to a certain point or facility or a road maintenance.

FIG. 2 is a flowchart showing a behavior data collection method according to the first embodiment of the present invention. A tourist, who is a user, deposits a deposit into the automatic card issuing machine 103 in order to obtain the IC card 104 at, for example, a station, an airport, a port, or a parking lot at a tourist spot. At this time, the camera 101 captures an external appearance of the user. The automatic discriminator 102 acquires information such as the sex and age of the user by performing image processing on the obtained image, and classifies the user (step S201). Based on the classification result, the automatic card issuing machine 103 issues a corresponding type of IC card 104 (step S202).

When the user visits a tourist attraction, the user inserts the IC card 104 into the IC card writer 105 installed there. Also, when eating at a restaurant or the like, purchasing an article at a souvenir shop, or using a parking lot of a facility, the IC card 104 is inserted into the IC card writer 105 installed there. To obtain information from the guide terminal to which the IC card writer 105 is applied, the user inserts the IC card 104 into the guide terminal (step S203).

When the IC card 104 is inserted into the IC card writer 105, the ID of the IC card writer 105 and information on the insertion time are recorded on the IC card 104 (step S204). Further, when the privilege is a special discount, for example, a visit fee to a temple or the like, an entrance fee to an observing facility or the like, a food and drink fee or a purchase cost of an article are discounted. Alternatively, when the privilege is in the point system, points corresponding to those charges are added and the IC card 104 is added.
Will be recorded.

After the user goes around the desired sightseeing course, I
The IC card 104 is returned using the IC card collection machine 106 installed at the C card collection place, and a deposit is returned (step S205). When the privilege is in the point system, the user can acquire a product corresponding to the accumulated number of points at the time of collection of the IC card 104. From the collected IC card 104, all the IC card writing machines 105 used by the user at tourist attractions, restaurants, etc., and used for obtaining guidance information
ID and its use time information, and IC card 104
The own ID is read. The read information is transmitted to the counting device 107 online or offline (step S206).

The counting device 107 is supplied with the classification information of the user from the classification information input device 108 (step S207). In addition, the tallying machine 107 receives all of the installed I
Information that associates the ID of the C card writer 105 with its arrangement position is supplied (step S208). The counting device 107 is based on the ID of the IC card 104, the classification information, the ID of the IC card writer 105 used for the use of the IC card 104, information on the use time thereof, and the arrangement position information of the IC card writer 105. Then, a drive route analysis is performed to determine in what order and in what order the users belonging to a certain group went (step S209). Then, the analysis result is stored in the action route database 110 (step S210).

According to the first embodiment, the user carries the IC card 104 and inserts it into the IC card writer 105 installed in a tourist attraction or a restaurant, so that the IC card 104 Since the information of the ID and the insertion time of the IC card writer 105 is recorded, it is possible to specify when and where the user was, so that data on the user's behavior can be automatically collected. In addition, the user is provided with the IC card 104
The benefit of giving a privilege is given by carrying the IC card 104, so that more people can carry the IC card 104 and a sufficient amount of data can be collected.

According to the first embodiment, the camera 101, the automatic discriminator 102, the automatic card issuing machine 10
3 and the classification information input device 108, the user is classified based on an image obtained by capturing the appearance of the user, so that an unspecified number of users are automatically grouped into some groups. Can be classified.
According to the first embodiment, the IC card 10
4, the ID of the IC card writer 105 used for the use of the IC card 104 and the information of the insertion time thereof can be sufficiently accumulated. is there.

Embodiment 2 In the second embodiment, the users are classified when the IC card 104 is collected, while the users are classified when the IC card 104 is collected in the first embodiment. For example, at the time of card collection, a questionnaire may be prepared to answer necessary items such as gender, age and occupation (industry), and the questionnaire may be filled out, and the contents of the questionnaire may be input by a staff at the collection site.
Alternatively, the staff at the collection site may infer the gender, age, occupation (industry type), etc. from the appearance of the user and input the information.

FIG. 3 is a block diagram showing the overall configuration of the behavior data collection device according to the second embodiment of the present invention.
The behavior data collecting apparatus shown in FIG. 3 is different from the apparatus shown in FIG. 1 in that an automatic card issuing machine 123 and classification information are used instead of the camera 101, the automatic discriminator 102, the automatic card issuing machine 103, and the classification information input device 108. Input device 1
28 is provided. Automatic card issuing machine 12
No. 3 issues the IC card 104 to the user in exchange for the deposit regardless of the classification of the user. The classification information input device 128 is a device used by a collection point staff when inputting necessary classification information to the counting machine 107 based on a questionnaire result or a guess for the user. The same components as those shown in FIG. 1 are denoted by the same reference numerals and description thereof is omitted.

FIG. 4 is a flowchart showing a behavior data collecting method according to the second embodiment of the present invention. The user uses the automatic card issuing machine 123 to
4 (step S401), and insert the IC card 104 into the IC card writer 105 installed at a tourist attraction or the like (step S402). As a result, the ID of the IC card writer 105 and the information of the insertion time are recorded on the IC card 104 (step S403). Then, the user uses the IC card collection machine 106 to
When returning the C card 104 (step S404), information for classifying users is provided by filling in a questionnaire or the like, and based on the information, the staff is used to classify users (step S405). After that, IC card 1
The information of the ID of the IC card writer 105 and its insertion time is read out from the terminal 04 (step S406), and the classification information of the user and the arrangement position information of the IC card writer 105 are obtained (steps S407 and S408). To analyze the user's behavior (step S40).
9), accumulate in the action route database (step S)
410). Steps S406 to S410 are the same as steps S206 to S210 in the flowchart shown in FIG. Although the description is omitted here, the privilege given to the IC card 104 is the same as in the first embodiment.

According to the second embodiment, as in the first embodiment, it can be expected that more people carry the IC card 104, and a sufficient amount of data on the user's behavior is automatically collected. The effect of being able to collect information is obtained.

Embodiment 3 In the third embodiment, a special treatment card with an ID tag having a discount privilege (hereinafter referred to as a special treatment card) is used instead of the IC card 104 of the first embodiment as a portable item, and the ID of the special treatment card is used as a collation device. It is read by an ID reader and recorded on the ID reader.

FIG. 5 is a block diagram showing the overall configuration of the behavior data collection device according to the third embodiment of the present invention.
This behavior data collection device includes an automatic card issuing machine 203,
Special treatment card 204, ID reader 205, tabulation machine 20
7, a classification information input device 208, an ID reader position information input device 209, and an action route database 210. Although a plurality of preferential treatment cards 204 are used at the same time, in order to simplify the description, only one preferential treatment card 204 will be described in FIG. 5 and the following description.

The automatic card issuing machine 203 is a device that supplies a special treatment card 204 with an expiration date to a user such as a tourist free of charge, and is installed, for example, at a station, an airport, a port, a parking lot, or the like in a sightseeing spot. Alternatively, the special treatment card 204 may be placed at a tourist information center counter or the like so that anyone can take it freely, or may be distributed by a staff member or the like. At this time, it is preferable to prepare a preferential treatment card 204 that differs depending on the type of transportation, gender, age, and the like, and hand over an appropriate preferential treatment card 204 to the user. To do so, the attendant sends the special treatment card 204 directly to the user.
It is desirable to hand.

The special treatment card 204 has an ID. This is to prevent different preferential treatment cards 204 from being mistaken for the same card in one behavior data collection target area. The preferential treatment card 204 preferably has a different color or design depending on the type of transportation used, gender, age, and the like. Since the hardware configuration of the preferential treatment card 204 is known, the description is omitted.

The ID reader 205 is installed in a tourist attraction, a restaurant, a souvenir shop, a parking lot, or the like. ID
The reader 205 has an ID. ID reader 20
5 recognizes the ID of the special treatment card 204 by contact or non-contact, and records the ID of the special treatment card 204 together with information of the recognition time in a built-in memory or the like. Therefore, the ID reader 205 has a function as a reading means for reading the ID of the special treatment card 204 and a function as a recording means for recording the ID of the special treatment card 204 and time information. Here, the time information is obtained from the clock in which the ID reader 205 has a built-in clock. Further, the ID reader 205 is the same as that of the first embodiment.
In the same manner as the above, the self ID is transmitted to the counting device 207 together with the recorded information online or offline. I
Since the hardware configuration of the D-reader 205 is known, the description thereof is omitted.

The ID reader 205 is also applied to a guide terminal for providing sightseeing information and the like. In this case, although not shown, the guide terminal has a card insertion slot and output means such as a display device and a printing device. When the special treatment card 204 within the expiration date is inserted into the card insertion slot, the guide information is displayed. Is displayed on a display device or printed and output by a printing device. The information of the ID of the special treatment card 204 and the insertion time is also recorded in this guidance terminal. The contents of the guidance information are the same as in the first embodiment.

The ID reader 205 is also installed at a key point on a street corner, for example, at the entrance of a park or public toilet. In this case, the ID reader 205 preferably has a configuration capable of contactlessly recognizing the ID of the special treatment card 204.
When the preferential card 204 within the validity period passes through the recognizable range of the non-contact ID reader 205,
Special card 204 in internal memory of D-reader 205
And information on its recognition time are recorded. This record information is transmitted to the compiling device 207 together with its own ID similarly to the other ID readers 205.

The counting device 207 is provided for each ID reader 20.
5. Various information supplied from the classification information input device 208 and the ID reader position information input device 209, that is, the ID of the ID reader 205 (including the guide terminal), the ID and time information of the special treatment card 204, the classification information, and the ID The user's behavior is analyzed based on the arrangement position information associated with the ID of the reader 205. Therefore, the counting machine 207 has a function as an analysis unit for analyzing the behavior of the user. The counting device 207 has a function as a reading unit that can read data recorded in the ID reading device 205. The counting machine 207
It is composed of a computer having a general statistical processing function and statistical processing software. Classification information input device 208 and ID reader position information input device 20
9 is an input device for a general computer.

The result of the user's behavior analysis is stored in the behavior route database 210. Since the result of the behavior analysis reflects the ID of the special treatment card 204 and the classification information of the user, the characteristics of the behavior path can be known for each classification of the user. Therefore, from the action route database 210, it is possible to provide information for performing a service such as a change to an optimal access method to a certain point or facility or a road maintenance.

FIG. 6 is a flowchart showing a behavior data collection method according to the third embodiment of the present invention. For example, at a sightseeing station, an airport, a port, a parking lot, or the like, the attendant prepares a plurality of types of preferential treatment cards 204 classified in advance according to the type of transportation used, gender, age, etc. The card is selected and handed to the user (steps S601 and S602). When the user visits a tourist attraction or the like, the special treatment card 204 is presented to a counter or a staff member, and the ID of the special treatment card 204 is recognized by the ID reader 205 installed there (step S).
603). By presenting the preferential treatment card 204, a privilege such as a discount of a fee can be obtained. The same applies to the use of the preferential treatment card 204 in a restaurant or a guide terminal.

By causing the ID reader 205 to recognize the ID of the special treatment card 204, the ID of the special treatment card 204 and the information of the recognition time are recorded in the ID reader 205 (step S604). ID reader 2
05 is the ID of the ID reader 205
At the same time, it is transmitted to the counting machine 207 online or offline (step S605). In addition, tallying machine 2
07, the classification information of the user is supplied from the classification information input device 208 (step S606). In addition, tallying machine 2
07, information that associates the IDs of all the installed ID readers 205 with their arrangement positions is supplied from the ID reader position information input device 209 (step S607). The counting machine 207 uses the I of the special treatment card 204
D, classification information, ID of the ID reader 205 that has recognized the special treatment card 204 and information of its recognition time, ID
Based on the arrangement position information of the reader 205, a drive route analysis is performed to determine in what order and in what order a user belonging to a certain group has visited (step S608). Then, the analysis result is stored in the action route database 210 (step S609).

According to the third embodiment, as in the first embodiment, it can be expected that more people carry the special treatment card 204, and a sufficient amount of data on the user's behavior is automatically collected. The effect of being able to collect information is obtained.

In the third embodiment, a common prepaid card with an ID may be used instead of the special treatment card 204 as a portable item. This prepaid card has a premium that can be used for 10,000 yen for 10,500 yen, for example. In this case, when the fee is paid by the prepaid card, the balance of the prepaid card is recorded by the prepaid card reading / writing device as the verification device, and the ID of the prepaid card and the information of the use time are recorded in the reading / writing device. .
When the bus fee is paid by the prepaid card, the bus operation information (position) is transmitted to the counting machine. The guide terminal can be used by using a prepaid card.

Embodiment 4 Embodiment 4 is different from Embodiment 3 in that a loyalty card with an ID tag having a point-type privilege (hereinafter referred to as a point card) is used instead of the preferential treatment card 204 as a portable item.

FIG. 7 is a block diagram showing the overall configuration of the behavior data collection device according to the fourth embodiment of the present invention.
This behavior data collection device includes an automatic card issuing machine 303,
Point card 304, ID reader 305, totalizer 307, classification information input device 308, ID reader position information input device 309, and action route database 310
It has. The ID reader 305 is also installed at a place where a reward card is exchanged for a prize. Since these components are the same as the corresponding components of the apparatus shown in FIG. 5, the special treatment card 204 is replaced with the point card 3 in the description of the third embodiment.
04. Therefore, duplicate description will be omitted. Note that the point-type benefits have been described in the first embodiment and will not be described.

FIG. 8 is a flowchart showing a behavior data collecting method according to the fourth embodiment of the present invention. For example, at a sightseeing station, an airport, a harbor, a parking lot, or the like, the attendant classifies the user and uses the point card 3
04 is distributed (steps S801 and S802). When the user inserts the point card 304 into the ID reader 305 (step S803), the ID reader 305
The information of the ID of the point card 304 and the time of its insertion is recorded (step S804). At the point redemption point, the point card is collected from the user (step S
805), insert it into the ID reader 305. As a result, the ID of the point card 304 and the information of the insertion time are also recorded in the ID reader 305 at the point exchange station (step S806).

Thereafter, the ID of the point card 304 and the information of the insertion time thereof are read from the ID reader 305 (step S807), and the classification information of the user and the arrangement position information of the ID reader 305 are obtained (step S8).
08 and S809), the user's behavior is analyzed based on the information (step S810), and the user's behavior is stored in the database of the behavior route (step S811). Step S80
Steps S7 to S811 are the same as steps S605 to S609 in the flowchart shown in FIG.

According to the above-described fourth embodiment, similarly to the third embodiment, it can be expected that more people carry the point card 304, and a sufficient amount of data on the user's behavior is automatically collected. The effect of being able to collect information is obtained.

The classification of the user is indicated by the point card 30.
4 instead of doing it when distributing
May be performed when collecting the information. In this case, at the time of card collection, ask them to fill out a questionnaire that answers required items such as gender, age, occupation (industry type)
The entry contents may be input by a staff member of the collection site, or a staff member of the collection site may infer gender, age, occupation (industry type), and the like from the appearance of the user and then input.

In the fourth embodiment, as in the case of the IC card 104 of the first embodiment, the point card 304
May be recorded with the ID of the collation device and the time information. In this case, the verification device is a card writing device that can write data on the point card 304.

Also, a stamp book with an ID is distributed free of charge to the user as a portable item, and when the user presses a stamp on the stamp book at a stamp table installed in various places, a memory built in the stamp table is provided. For example, the stamp book ID and the time information when the stamp is pressed may be recorded. In this case, the stamp book ID
For example, an arrangement of barcodes and numbers printed on the cover of a stamp book is appropriate. And on the stamp stand,
It has a built-in reading mechanism that reads bar codes and numeric arrays. The stamp stand and the counting machine are provided with a PHS transmitter and a PHS receiver, respectively. The ID of the stamp book recorded on the stamp stand and the time information when the stamp was pressed are included in the PHS line together with the stamp stand ID. Is transmitted to the tallying machine via.

In the above, the present invention is not limited to a sightseeing spot,
The present invention can also be applied to the case of collecting data on the behavior of an unspecified number of people at an exhibition hall, an event hall, an amusement park, a supermarket, and the like.

[0071]

According to the first aspect of the present invention, there is provided a first step of allowing a user to carry a portable object having unique information for identification with others and having a privilege given to the user. , Having the unique information for discrimination from the other, and carrying the portable object to any one of the collating devices arranged at a plurality of places in the area to collate the use of the portable object. When information is used, a second step of recording information for identifying when and which collation device was used by which collation device, and a user who carries the luggage according to predetermined classification information A third step of classifying the information, a fourth step of reading the information recorded in the second step, the information read in the fourth step, the classification information, and a predetermined collation. And a fifth step of analyzing the behavior of the user based on the information on the arrangement position of the device, so that the user carries the carried item and uses the carried item with the matching device in a certain area. Thereby, since information for specifying when and in which collation device the user used the portable item is recorded, data on the user's behavior can be automatically collected. In addition, since the user is provided with the benefit of carrying the portable object, it is possible to have more people carry the portable object and collect a sufficient amount of data.

According to the second aspect of the present invention, the third
In the step, since the person who handed the carrying item to the user performs the classification of the user, the user is classified through the person who handed the carrying item to the user. An unspecified large number of users can be classified into several groups based on this.

According to the third aspect of the present invention, the third
In the step, when the user selects and obtains a portable object corresponding to the user from a supply device capable of supplying a plurality of types of portable items corresponding to the classification information having different contents, the user's Since the classification is performed, the classification of the user is performed based on the selection of the user at the time of obtaining the belongings, so that an unspecified large number of users are classified into several groups based on the classification information. be able to.

According to the fourth aspect of the present invention, the third
In the step, when the user obtained the belongings,
Since the classification of the user is performed based on an image obtained by imaging the appearance of the user, the classification of the user is performed based on the appearance image of the user when obtaining the portable item. An unspecified number of users can be classified into several groups based on the classification information.

According to the fifth aspect of the present invention, the third
In the step, the user is classified based on the self-declared information of the user, so that the user is classified based on the user's declaration. Many users can be classified into several groups.

According to the sixth aspect of the present invention, there is provided a portable article which has unique information for discriminating from others, has a privilege to be given to the user, and is carried by an unspecified number of subjects. A collation device having unique information for identification with others, and a collation device arranged at a plurality of locations in the area to collate use of the portable object, and a collation device of any of the collation devices When the portable object is used, when the portable object is used in accordance with predetermined classification information, recording means for recording information for identifying which portable object was used when and in which collation device, Classifying means for classifying a user to be performed; reading means for reading information for specifying which portable device was used in which collation device when and from the recording means; and reading means for reading information by the reading means. Analysis means for analyzing the behavior of the user based on the information, the classification information, and the information on the predetermined arrangement position of the collation device. Is used for the collation device in a certain area, and information for identifying when the collation device was used by the user and the collation device is recorded, so data on the user's behavior is automatically collected. can do. Also,
The user is provided with the benefit of carrying the belongings, so that more people can carry the belongings and collect a sufficient amount of data.

According to the seventh aspect of the present invention, the recording means is built in the portable object, and the recording means includes the unique information of the collation device provided for use of the portable object and its use. Since the time is recorded, when the user uses the portable device for a certain collation device, the unique information of the collation device provided for the use and the use time are recorded and retained in the portable device. Therefore, by recording information obtained by the user using the portable object with respect to the plurality of collation devices, data on the behavior of the user can be obtained.

According to the present invention, since the portable object is an IC card having a built-in IC capable of reading and writing data, a sufficient amount of data can be stored in the portable object. In addition, the items to be carried are small, bulky, and convenient to carry.

According to the ninth aspect of the present invention, since the collating device is an IC card writer capable of writing data to the IC card, when the user uses a portable object with the IC card, The unique information of the collation device and its use time information can be written.

According to the tenth aspect of the present invention, since the reading means is an IC card reader capable of reading data recorded on the IC card, the reading means records the data on the IC card by the reading means. Data can be read.

According to the eleventh aspect of the present invention, the recording means is built in the collation apparatus, and the collation apparatus includes reading means for reading unique information of the portable object, and the recording means Since the unique information of the used item and the time of use are recorded, when the user uses the item with respect to the collation device, the reading device reads the unique information of the item. The use time together with the unique information is recorded and held in the collation device, so that data on the behavior of the user can be obtained by obtaining the use information of the same portable item from a plurality of collation devices.

According to the twelfth aspect of the present invention, since the portable object is a stamp book and the collation device is a stamp stand, the user presses a stamp on the stamp book using the stamp stand, and Since the information that the user has arrived is recorded on the stamp stand, it is possible to collect data on the behavior of the user by using a habit of stamping at a sightseeing spot or the like to commemorate the visit.

According to the thirteenth aspect of the present invention, the collating apparatus provides the user who has used the portable item with the portable item when the portable item is used, by providing the guide information including the information on the privilege given to the user. Since the guide terminal is provided, when the user uses the portable object with respect to the collation device, the guide information including the information on the privilege given to the user is provided, so that the user can obtain more useful information by using the portable object. And the use of belongings is promoted.

[Brief description of the drawings]

FIG. 1 is a block diagram illustrating an overall configuration of a behavior data collection device according to a first embodiment of the present invention.

FIG. 2 is a flowchart showing a behavior data collection method according to the first embodiment of the present invention.

FIG. 3 is a block diagram illustrating an overall configuration of a behavior data collection device according to a second embodiment of the present invention;

FIG. 4 is a flowchart illustrating a behavior data collection method according to a second embodiment of the present invention.

FIG. 5 is a block diagram illustrating an overall configuration of a behavior data collection device according to a third embodiment of the present invention.

FIG. 6 is a flowchart illustrating a behavior data collection method according to a third embodiment of the present invention.

FIG. 7 is a block diagram illustrating an overall configuration of a behavior data collection device according to a fourth embodiment of the present invention.

FIG. 8 is a flowchart illustrating a behavior data collection method according to a fourth embodiment of the present invention.

[Explanation of symbols]

101 to 103, 108 Classification means (camera, automatic discriminator, automatic card issuing machine and classification information input device) 104 Carrying equipment, recording means (IC card) 105 Verification device (IC card writer) 106 Reading means (IC card collection) 107) 207, 307 Analysis means (totaling machine) 128 Classification means (classification information input device) 204 Carrying item (specialty card) 205, 305 Collation device, reading means, recording means, reading means (ID reader) 304 Carrying Thing (point card)

 ────────────────────────────────────────────────── ─── Continuing on the front page (72) Inventor Tokomi Satake 1-1-1 Wadazakicho, Hyogo-ku, Kobe-shi F term (reference) 5B049 CC00 DD04 EE00 EE21 GG06 GG09

Claims (13)

[Claims] Claims: 1. Investigating the behavior of an unspecified number of people in a certain area and collecting data on the behavior, having unique information for discriminating from others and providing a privilege given to a user. A first step of causing the user to carry the carried object, and a collation device having unique information for identification with others, and arranged at a plurality of locations in the area to collate use of the carried object. A second step of recording information for specifying which portable device was used in which collation device when the portable device was used for any one of the collating devices; A third step of classifying a user who carries the portable item according to the classified information, a fourth step of reading information recorded in the second step, and a fourth step. Analyzing the user's behavior based on the found information, the classification information, and information on a predetermined arrangement position of the collation device. . 2. The behavior data collection method according to claim 1, wherein in the third step, a person who has handed the carry-on article to the user classifies the user. 3. In the third step, when a user selects and obtains a portable object corresponding to the user from a supply device capable of supplying a plurality of types of portable items corresponding to classification information having different contents, The behavior data collection method according to claim 1, wherein the user is classified based on the selection. 4. The method according to claim 3, wherein, in the third step, when the user obtains the portable item, the user is classified based on an image obtained by imaging the appearance of the user. Item 1. The behavior data collection method according to Item 1. 5. The behavior data collection method according to claim 1, wherein, in the third step, the user is classified based on information on the self declared by the user. 6. A device for examining the behavior of an unspecified number of people in a certain area and collecting data on the behavior, wherein the device has unique information for discriminating from others and is given to a user. Provided with benefits, carrying items to be carried by an unspecified number of subjects, and have unique information for identification with others, and are arranged at a plurality of locations in the area to verify the use of the carrying items When the portable object is used with respect to any one of the collating devices, the collation device records information for identifying when and which collateral device was used in which collating device. Recording means; classification means for classifying a user who carries the portable object in accordance with predetermined classification information; and specifying which portable object was used in which collation device from the recording means. Reading means for reading information for, and information read by the reading means, the classification information, and analysis means for analyzing the behavior of the user based on information of a predetermined arrangement position of the collation device, A behavior data collection device comprising: 7. The recording means is built in the portable object, and the recording means records the unique information of the collation device provided for use of the portable object and the use time thereof. The behavior data collection device according to claim 6. 8. The behavior data collection device according to claim 7, wherein the portable object is an IC card having a built-in IC capable of reading and writing data. 9. The behavior data collection device according to claim 8, wherein the verification device is an IC card writer capable of writing data to an IC card. 10. The behavior data collection device according to claim 8, wherein said reading means is an IC card reader capable of reading data recorded on an IC card. 11. The recording device is incorporated in the collation device, and the collation device includes a reading device for reading unique information of the carried item, and the recording device includes a reading device of the used portable item. The behavior data collection device according to claim 6, wherein the unique information and the use time are recorded. 12. The apparatus according to claim 1, wherein the carryable object is a stamp book, and the verification device is a stamp stand.
2. The behavior data collection device according to 1. 13. The collating apparatus is a guidance terminal that provides guidance information including information on a privilege given to the user to a user who uses the portable item when the portable item is used. The behavior data collection device according to claim 6, wherein