JP2001321573A - Advertisement system and method using game and intermediary system and method of advertisement using game - Google Patents

Abstract

PROBLEM TO BE SOLVED: To switch a practice mode of advertisement in an advertisement frame provided in a game image and game sound corresponding to the game development and the number of audience. SOLUTION: This advertisement system includes a means 1 to practice a game program in which at least one of a game screen and game sound is provided, a means 2 to manage the advertisement practiced in the advertisement frame and the practice condition thereof, and a game terminal to output the game screen and the game sound. The advertisement satisfying the advertisement condition is practiced in the advertisement frame.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement system and an advertisement method for executing an advertisement by inserting a still image, a moving image, a sound, or the like into a game screen or a game sound, and an advertisement mediation system and an advertisement mediation method. In particular, the present invention relates to an advertisement system and an advertisement method capable of switching between execution / non-execution of an advertisement, contents of an advertisement, an advertisement placement position, an advertisement placement method, an advertisement execution timing, and the like in accordance with a game development, and an advertisement mediation system and a mediation method. .

[0002]

2. Description of the Related Art Conventionally, advertisements have been implemented in newspapers,
Magazines, televisions, radios, signboards, posters and the like are known, but in JP-A-9-10440,
Focusing on computer games as a new advertisement posting medium, a technology has been proposed in which advertisements are inserted into the game screen by displaying advertisements on the body of a racing car running on the game screen or on a signboard in a racing course. ing.

The above-mentioned computer game is played on a plurality of game terminals connected to a game center server via a communication network, and a plurality of players operating each game terminal can play against each other. is there.

In such a center type game system,
A game center server monitors the progress of the game.
The game center server further detects and processes an operation performed by the player at the game terminal, determines an image to be displayed on the game terminal, transmits image data to the game terminal, and causes the game terminal to display the image. As for the voice information, a control signal is transmitted from the game center server to the game terminal to be reproduced on the game terminal. There are spectators who access the game center server to watch the game and play the game image and game sound on the game terminal.

[0005]

The effect of an advertisement largely depends not only on its content and implementation period, but also on implementation timing and the number of viewers. However, in the conventional advertisement system using a game, it is not possible to specify an embodiment of the advertisement such as execution / non-execution of the advertisement, the content of the advertisement, or the timing of the execution of the advertisement according to the game development or the number of viewers. .

For example, in a racing car game, the number of spectators increases in a race deployment with a small lap time difference compared to a race deployment in which a lap lime difference between a vehicle running first and a vehicle running second is large. . Therefore,
It is desirable that the advertisement be concentrated when the difference between the first and second lap times is small.

[0007] Furthermore, the number of spectators increases in race developments in which popular players and teams rank higher than in other race developments. Therefore, it is desirable to run an advertisement when a particular popular racer is at the top.

[0008] However, in the above-mentioned conventional technology, the sponsor who is the advertiser of the advertisement determines whether or not the advertiser has a lap lime difference between the first place and the second place, and whether or not a specific player is ranked higher. Could not be specified.

An object of the present invention is to solve the above-mentioned problems of the prior art, and to switch an embodiment of an advertisement in an advertisement space prepared in a game screen and a game sound according to the game development and the number of viewers. It is an object of the present invention to provide an advertisement system and an advertisement method, and an advertisement mediation system and an advertisement method that enable a sponsor to specify an advertisement execution condition in association with a game development or the number of viewers.

[0010]

Means for Solving the Problems In order to achieve the above object, the present invention is characterized in that the following means are taken.

(1) An advertisement system using a game according to the present invention is a game execution means for executing a game program in which an advertisement space is prepared in at least one of a game screen and a game sound, and is executed with the advertisement space. An advertising system, comprising: a storage unit that stores an identifier of an advertisement and an execution condition thereof in association with each other, and a game terminal that outputs the game screen and game sound, wherein the advertisement execution condition is associated with a game development, Selecting means for selecting, from the storage means, an advertisement identifier corresponding to an advertisement execution condition satisfied according to the game development; and advertisement execution means for executing an advertisement corresponding to the selected advertisement identifier in the advertisement space. It is characterized by the following.

(2) The advertisement method using a game according to the present invention is characterized in that an advertisement executed in an advertisement space prepared on at least one of a game screen and a game sound is switched according to the game development. .

(3) An advertisement mediation system using a game according to the present invention recruits advertisements to be implemented in an advertisement space prepared in at least one of a game screen and a game sound from a sponsor via a communication line. And means for distributing an advertisement application screen related to the advertisement space to a sponsor, and means for receiving information input from the advertisement application screen, wherein the advertisement application screen displays an advertisement executed in the advertisement space. An input unit for inputting an identifier and an input unit for inputting execution conditions of the advertisement in association with game development are provided.

(4) A method for mediating an advertisement using a game according to the present invention is a method for soliciting an advertisement to be implemented in an advertisement space prepared in at least one of a game screen and a game sound from a sponsor via a communication line. And a step of distributing an advertisement application screen related to the advertising space to a sponsor, and a step of receiving information input from the advertisement application screen. From the advertisement application screen, The implementation condition of the advertisement is input together with the identifier in association with the game development.

According to the above features (1) or (2), execution / non-execution of an advertisement in an advertisement space prepared in a game screen and in a game sound, the content of the advertisement, the position of the advertisement, and the position of the advertisement Since the embodiment of the advertisement such as the publishing method and the execution timing of the advertisement can be switched in accordance with the game development, the advertisement can be executed by the method and timing most suitable for the content and the target person.

According to the above feature (3) or (4), for a sponsor who wants to execute an advertisement in a game screen and in a game sound, the advertisement execution condition is freely set in association with the game development. Therefore, it is possible to mediate an advertisement that satisfies the sponsor's intention.

[0017]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will be described below in detail with reference to the drawings. FIG. 1 is a block diagram showing a configuration of a main part of a game distribution / advertising mediation system to which the present invention is applied, and a plurality (four in the present embodiment) of game terminals G are shown.
1 to G4, a plurality of (two in the present embodiment) sponsor terminals T1 and T2, a game center server 1, an advertisement mediation server 2, and a charge management server 3. The game terminals G1 to G4 can also function as game watching terminals.

The terminals G1 to G4, T1, T2 and the servers 1, 2, 3 are connected to each other via a communication network NT, from the start to the end of the game (hereinafter, sometimes referred to as a game session). Information such as sound and images and various control signals are transmitted and received via the communication network NT.

The player who participates in the game from the game terminal G pays a communication service fee to the administrator of the communication network NT, and also pays a game fee to the administrator of the game center server 1 for the paid game. pay. A spectator watching a game from the game terminal G pays a watching fee to an administrator of the game center server 1 and a communication service fee to an administrator of the communication network NT. A sponsor who requests an advertisement from the sponsor terminals T1 and T2 pays an advertisement fee to a manager of the game center server 1. The administrator of the game center server 1 pays an advertisement mediation fee to the administrator of the advertisement mediation server 2.

In FIG. 1, the servers 1, 2, and 3 are interconnected via a communication network NT. The connections of the servers include a telephone line, a local area network using TCP / IP, and a wide area. Other communication networks such as an area network and the Internet can also be used. When the functions of the servers 1, 2, and 3 are realized by one computer, the communication network NT
Alternatively, the internal bus of the computer can be used.

In FIG. 1, the game center server is 1
Although only one is shown, a plurality of game center servers can be connected to the communication network NT, and in each game center server, different game sessions can be held independently and in parallel. In addition, the dotted arrow and the dashed-dotted arrow in FIG.
Each shows a communication path for a game and an advertisement, and a communication path for money transfer related to a fee.

In such a configuration, the game center
The server 1 establishes a game session, and a plurality of players participate in the game session from the game terminals G1 and G2. In this game session, at least one advertisement space to be inserted in a game screen or a game sound is prepared. The game screen is displayed on the display of each of the game terminals G1 and G2 operated by the player, and the game sound is output from the speakers of each of the game terminals G1 and G2. The player operates each of the game terminals G1 and G2 while referring to the game screen to participate in the game. The game screen and the game sound are also output from the game terminals G3 and G4 of the spectators.

The advertisement mediation server 2 displays an advertisement recruitment screen and an advertisement application screen for recruiting advertisements to be placed in a plurality of advertisement spaces prepared during and before and after a game session executed by the game center server 1. As will be described later in detail, all the sponsor terminals T1, T2 registered in advance
Distribute to

Each of the sponsor terminals T1 and T2 displays an advertisement recruiting screen distributed from the advertisement mediation server 2 (see FIG.
3 will be discussed in detail), and the recruitment requirements for each advertising space, that is, the placement position, placement method, execution timing, etc. of the advertisement will be examined. When implementing an advertisement, an advertisement application screen (also later, also delivered from the advertisement mediation server 2)
As will be described in detail with reference to FIG. 4), an identifier for specifying an image file or a sound file of an advertisement and an advertisement execution condition are designated to apply for the use of an advertisement space.

In the advertisement execution condition, a plurality of dynamic fluctuation factors such as game development, the number of players, and the number of spectators (hereinafter, may be simply represented by “game development”) are designated, and the game development is performed in a predetermined manner. The advertisement is executed only when the advertisement execution condition is satisfied.

The advertisement mediation server 2 further collects the identifier of the advertisement file and the advertisement execution condition inputted by the sponsor from the advertisement application screen displayed on the display of each of the sponsor terminals T1 and T2, and compiles them. Notify game center server 1. The game center server 1 refers to the advertisement execution condition specified by each sponsor,
The advertisement to be implemented using each advertising space of the game is dynamically switched according to the game development.

After the game is over, the charge management server 3 calculates a play charge of the game for each player. Further, a part of the advertisement fee and sponsorship fee provided by each sponsor who has performed the advertisement in the game is returned to the player sponsored by the sponsor, and the play fee of the player is reduced, or the game is provided to the player. Provide free use time.

Next, the present invention will be described in more detail by taking a racing car game as an example. In a real car race, a sponsor's advertisement is displayed on the body of the racing car, a signboard beside the racing course, a building around the course, and an advertising tower. Therefore, if an advertisement is placed in a similar place in a racing car game, the advertisement can be carried out without giving a sense of incongruity to a player or a spectator, and the reality of the game itself is improved. Therefore,
Also in the present embodiment, advertisement frames are provided on the body of a racing car operated by the player, a signboard beside the racing course, a building around the course, and an advertising tower.

A player who wants to participate in the racing car game is required to enter the game center before starting the game.
Register participation in the server 1. Here, as a past record of the player participating in the game in the racing car game, for example, if the rank, time, and the like are already registered in the game center server 1, the record is searched and prepared. The game center server 1 further prepares information such as the number of players currently participating in the race, the number of spectators, the number of sponsors scheduled to post advertisements in the game, and their names. As shown in FIG. 1, these pieces of information are provided from the game center server 1 to the advertisement mediation server 2 via the communication network NT [Step S1]. Further, each information is provided in response to a request from the sponsor. Provided to the sponsor terminals T1 and T2.

The advertisement mediation server 2 distributes an advertisement recruiting screen relating to a plurality of advertisement spaces prepared during the racing car game executed by the game center server 1 to the sponsor terminals T1 and T2 [Step S2]. The advertisement recruiting screen is displayed on the display of the sponsor terminals T1 and T2.

FIG. 2 is a diagram showing a display example of an advertisement recruiting screen distributed with respect to the racing car game from the advertisement mediation server 2 to the sponsor terminals T1 and T2.
Here, the name of the target game is “g1”, and the advertising space is “g1-x1”. The name “g1” is, for example, an identifier of a racing car game, and the advertisement space “g1”
"-X1" is an identifier of an advertising space prepared on a signboard beside a racing course, for example.

On the advertisement recruiting screen, the advertisement space “g1
−x1 ”, which are the requisition guidelines“ advertisement display frame ”,“ advertisement display area ”,“ target session ”,“ supported target ”,“ number of simultaneous selections ”, and“ standard advertisement fee ”are disclosed.

In the "advertisement display frame", the embodiment and execution timing of the advertisement are described. In the example of FIG. 2, the advertisement of "still image" is displayed as the advertisement frame "g1-x1" in the upper right corner of the game screen. The advertisement is displayed in an advertising tower displayed in the corner, and an advertisement of "audio" is inserted every about 3 minutes for 10 seconds, indicating that the advertisement of "moving image" is not executed.

The "advertisement area" indicates the geographical condition in which the advertisement is executed. In the example of FIG. 2, the whole area in Japan is targeted. That is, in the advertisement mediation system of the present invention, it is possible to execute different advertisements for the same advertisement space in the game for each location area of the game terminal, for example, different sponsors in the Kanto region and the Kansai region. Can implement an advertisement. However, in the example of FIG. 2, since the entire region in Japan is designated as the implementation region, the same advertisement is displayed in all regions.

In the “target session”, a description about a game in which an advertisement is executed is described.
15:00 from May 1 to July 31 of 2000
All game sessions held during the time are eligible.

"Supported" indicates a form of support that is possible in the game. Sponsoring in this embodiment means that the sponsor designates a specific participating player, places an advertisement on the vehicle body, and in return, the sponsor pays the player. In the example of FIG. 2, it is indicated that sponsoring cannot be performed by designating a specific player, and that sponsoring is possible for the entire game session.

The "simultaneously adopted number" indicates, for example, the number of cases where a plurality of advertisements are placed in the advertisement space in a time-division manner. In the example of FIG. 2, up to two cases are accepted. The “standard advertisement fee” is a fee for using the advertisement space. Although the fixed fee is shown in the example of FIG. 2, the fee may be presented as a time unit or a game unit fee.

[0038] The "game past statistical information" displays history information such as the name of the upper player, lap time and personal information as past results relating to the game "g1".
It is a designator for reference. By obtaining the "statistics of the game in the past", the sponsor can recognize the capabilities of each player, the popularity of the game, and the like, and use the information as a reference when designating advertising implementation conditions and sponsors. Can be.

"Display example of advertisement frame" is an indicator for presenting a game screen or a sample of a sound when an advertisement is executed using the advertisement frame. The “input for application to the advertisement space” is an indicator for displaying an advertisement application screen described later. “All advertisement space list” is an indicator for displaying a list of all advertisement spaces prepared for the game.

FIG. 3 shows an advertisement application screen relating to another advertisement space “g1-x5” in the same game. The contents of “still image” and “sound” of the advertisement display frame and “subsidized” are as described above. Are different.

Based on the advertisement recruiting screens shown in FIGS. 2 and 3, each sponsor supports the advertisement space “g1-x1”, “g1-x5”.
, Etc. to determine where to place the advertisement, for example, "g1
If the user wants to insert the advertisement in “-x5”, the user selects the “input application to advertising space” indicator on the screen and requests the advertisement mediation server 2 for the advertisement application screen. The advertisement mediation server 2 distributes the advertisement application screen in response to the request.

FIG. 4 is a diagram showing a display example of the advertisement application screen. The sponsor applies for an advertisement from the advertisement application screen displayed on the display of his / her sponsor terminal.

In the "input of recruiting sponsor information", the sponsor name ("A-comp
y ") is input, and the use registration number of the sponsor (" 123456 in this embodiment ") is entered in the" sponsor registration number ".
7 ") is input. In" Password ", a password previously assigned to the sponsor is input.
In “advertisement posting data file sent”, it is input whether or not an image file or a sound file of an advertisement to be displayed in the advertisement space has already been transmitted to the advertisement mediation server 2. The transmission destination of each file is given as a “file destination host name”, and if not transmitted, the file can be transmitted to the host. In the host, an image file and a sound file of an advertisement are managed in advance by a unique identifier. If the file has been transmitted, the file name of the image file or the audio file is further input to the “data file name”.

In the “advertisement execution condition input”, conditions such as designation of a sponsorship target and execution / non-execution of an advertisement using the advertisement space are input. In the advertisement frame “g1-x1”, sponsorship is possible as shown in FIG. The sponsor designates a particular player as a sponsor. In FIG. 4, "James Kell
y "is designated for sponsorship.

Further, as an advertisement execution condition, the number of accesses to the game, that is, the number of spectators is "20" or more,
In addition, it is specified that the advertisement is executed only when the number of participating players is five or more, or when the participating players include “John Smith” and “Peter Brown”.

As described above, when the input to the advertisement application screen for the advertisement space “g1-x1” of the game “g1” is completed, the advertisement execution condition and the advertisement file identifier are returned to the advertisement mediation server 2 [ Step S3]. The advertisement mediation server 2 receives the advertisement execution condition and the advertisement file identifier returned from each of the sponsor terminals T1 and T2.

The advertisement mediation server 2 stores the information notified from the game center server 1 and each of the sponsor terminals T1,
A sponsor is determined for an advertisement space that can be determined before the start of the game session, based on the advertisement execution conditions and the like returned from T2. This determination is notified to the game center server 1 [step S4]. In addition, during the execution of the game, the advertisement execution condition for switching the advertisement according to the game development or the like is also notified to the game center server 1 (step S4).

The game center server 1 receives the advertisement execution condition and the advertisement file identifier received from the advertisement mediation server 2 and the game development (participation status of the player, score, score difference from other players, information displayed on the game screen, Based on the win / loss result, real-time situation information such as the number of spectators, etc.), each game terminal outputs an advertisement specified by the advertisement FIF identifier as audiovisual information in a game development satisfying the advertisement execution condition [ Step S
5].

FIG. 5 is a diagram showing a manner in which advertisements are switched in accordance with the game progress in a racing car game, and in particular, a manner in which sponsors are switched in accordance with the order of the players and the number of accesses. .

Here, two advertisement frames W are provided on the side of the vehicle body.
1 and W2, and one advertising space W3 in the advertising tower. It is assumed that the following advertisement execution conditions are presented from a specific sponsor for each of the advertisement frames W1, W2, and W3.

Ad space W1: “XYZ” is displayed on all players (vehicles). -Advertising space W2: "DFG" is displayed only for the player (vehicle) of the second or higher rank. -Advertising space W3: "ABC" is displayed when the number of accesses is 10 or more and less than 50. : "STU" is displayed when the number of accesses is 50 or more.

Under such advertising conditions, for example, focusing on the vehicle of the player “Bob Miller”, FIG.
As shown in (a), if the ranking of the car is third and the number of accesses is “23”, the advertisement space W1 has “XY
Z "is displayed or the advertisement space W2 is blank.
“ABC” selected when the number of accesses is 10 or more and less than 50 is displayed in the advertising space W3 of the advertising tower.

As shown in FIG. 5B, the vehicle of the player "Bob Miller" is ranked first and the number of accesses is "5".
If “2”, “XYZ” is displayed in the advertisement space W1, “DFG” is displayed in the advertisement space W2. "STU" to be selected is displayed.

As described above, according to the present embodiment, the execution / non-execution of an advertisement and the advertisement file can be dynamically switched based on the game development and the number of accesses (the number of spectators). It will be possible to implement the method and timing optimal for the subject.

When the game session is completed, the game center server 1 notifies the charge management server 3 of the game play time and the performance of the advertisement [step S6 in FIG. 1]. It should be noted that such information is transferred to the advertisement
Is managed by the advertisement mediation server 2
Is notified to the billing management server 3 [Step S
7].

The charge management server 3 calculates a play charge of the game for each player based on the play time and the like notified from the game center server 1 (or the advertisement mediation server 2). Further, based on the notified performance of the advertisement, a part of the advertisement fee provided by the sponsor for the execution of the advertisement is subtracted from the play fee of each player, or a free use time of the game is provided. .

Next, the configuration and operation of each of the servers 1, 2, and 3 will be described in more detail.

FIG. 6 is a block diagram showing a configuration of a main part of the advertisement mediation server 2.
Are respectively connected to the sponsor terminals T1, T2 and the other servers 1, 3 via the communication function unit 205 and the communication network NT.
Communicate with

The advertisement recruiting / application screen distribution unit 206 is configured as shown in FIG.
As shown in FIG. 2, the game system includes the advertisement data table 206a indicating the contents of a plurality of advertisement spaces prepared for each game, and displays the advertisement recruiting screen described with reference to FIGS. Distribute to Further, in response to the request from the sponsor, the advertisement application screen described with reference to FIG. 4 is delivered.

In FIG. 9, for example, the advertising space “g1-x1” of the game “g1” is sponsored all day, the advertisement execution time is from 15:00 to 24:00, and its contents are displayed in the upper right corner of the game screen. The still image is inserted into the reserved advertisement image frame # 1 and the advertisement audio information is inserted every three minutes for 10 seconds. Advertisement recruitment / application screen distribution unit 206
Generates the advertisement recruitment screen and the advertisement application screen based on the data table 206a and distributes the advertisement recruitment screen and the advertisement application screen to the sponsor terminals T1 and T2.

Advertisement execution conditions, advertisement file identifiers, sponsor names, and the like input by the sponsor terminals T1 and T2 from the advertisement application screen (FIG. 4) (hereinafter, these may be collectively referred to as advertisement application data). Is the advertising application management unit 20
2 is input and totaled. The aggregation result of the application data is stored in the application data table 20 in the application memory 201.
1a. Upon receiving the request to delete the advertisement application from each of the sponsor terminals T1 and T2, the advertisement application management unit 202 instructs the advertisement application memory 201 to delete the advertisement application data.

FIG. 10 shows the advertisement application data table 2
FIG. 12 is a diagram schematically showing the registered contents of the game program 01a, and for each advertising space of each game, its sponsor name, an advertising file identifier for specifying an image file or a sound file of an advertisement,
Advertisement execution conditions and desired charges are registered as advertisement application data.

The game holding information acquiring section 204 acquires and records the game holding information notified from the game center server 1. This information includes the start time of the game,
The name of the participating player, the number of participating players, the number of spectators, and the like are included, and the latest information immediately before the start is notified. The holding information on each game is deleted at the end of the game session.

The advertisement execution condition determining unit 203 refers to the holding information recorded in the game holding information acquiring unit 204,
This is compared with the advertisement execution condition of each advertisement application data registered in the advertisement application memory 201. Then, if the advertisement application data including the advertisement execution condition satisfied by the current holding information is registered, the advertisement application data, that is, the advertisement space, the sponsor name, the advertisement content, the advertisement execution condition, and the like are used as the advertisement request data. Game center server 1
Notify. Therefore, the advertisement request data notified to the game center server 1 includes the advertisement application memory 201.
Is a part of the data determined that the holding information satisfies the advertisement execution condition among the large number of advertisement application data stored in the application information.

For example, if the event information that the number of participating players is 15 is notified from the game center server 1 as the holding information, not only the advertisement application data for which the advertisement execution condition is not specified, but also the advertisement space “ The data of the sponsor “s4” (the number of participating players is 6 or more) regarding “g2-x1” is notified as advertisement request data. Furthermore, if it is notified that the participating players include Mr. E as the holding information, the advertisement application data of the sponsor “s1” (the number of participating players is 10 or more) related to the advertising space “g1-x6” Is also notified as advertisement request data.

The advertising space “g1-x” of the game “g1”
In “3”, two sponsors “s1” and “s2” compete with each other. However, as for sponsor “s1”, the advertisement execution condition “the number of accesses is 20 or more” is not satisfied. No conflict. When a plurality of sponsors compete, only one of the combinations is selected based on the order of application and the desired amount. In this embodiment, if all other conditions are the same, the order is selected in the order of application.

The above-mentioned selection at the time of contention can also be performed by an operator's operation. The advertisement posting condition determination unit 203 notifies the operation terminal 207 that a contention has occurred, and gives the advertisement mediation service provider a selection operation. Prompt. The advertisement mediation service provider selects a sponsor from the operation terminal 206. The selection result is notified to the advertisement execution condition determination unit 203.

FIG. 7 is a block diagram showing the configuration of the game center server 1. The game center server 1 includes a communication function unit 102 and a communication network NT.
Game terminals G1 to G4 and sponsor terminal T via
1, T2, and other servers 2, 3.

The game execution section 101 starts a game program by communicating with the game terminals G1 and G2 of the player,
The game is advanced by detecting the operation performed by the player on the game terminals G1 and G2, and the game screen and the game sound are transmitted to the game terminals G1 and G2 and the game terminals G3 and G4 of the spectators.

The game holding information notifying section 103 notifies the advertisement mediation server 2 of information on the game to be held. The advertisement request data (the advertisement application memory 20) notified from the advertisement mediation server 2 in response to the notification of the event information.
Among the large number of pieces of advertisement application data stored in 1, the data notified from the advertisement mediation server 3 that the holding information satisfies the advertisement execution condition) is stored in the advertisement request memory 104.

Before executing the game, the advertisement insertion instructing unit 106 transfers the advertisement request data registered in the advertisement request memory 104 to the game execution unit 101, and transmits the advertisement space and the advertisement file in the game program. Perform association. The advertisement insertion instructing unit 106 further sets the advertisement execution flag on for the advertisement request data for which the execution of the advertisement has been determined.

For the advertisement request data for which the execution of the advertisement has not yet been determined and the execution / non-execution of the advertisement is determined according to the game development, the advertisement execution flag is set to the initial state of off.
The correspondence between the advertisement space and the advertisement file and the advertisement execution flag are recorded in the game execution unit 101.

When the game execution section 101 starts the game program, the game proceeds in response to the operation on each of the game terminals G1 and G2, and the advertisement file is reproduced in a predetermined advertisement space according to the advertisement execution flag. That is, the advertisement is executed, and the image or sound of the advertisement is output as audiovisual information in the game screen or the game sound.

The game development is notified to the advertisement selecting unit 105. The advertisement selecting unit 105 determines whether the advertisement execution condition of each advertisement request data recorded in the advertisement request memory 104 is satisfied based on the notified game development, and determines whether the advertisement execution data satisfy the advertisement execution condition. If there is, the game execution unit 101 is notified to that effect. The game execution unit 101 additionally sets an advertisement execution flag related to the advertisement request data satisfying the advertisement execution condition to ON.

When notified of the game start / end and the like from the game execution unit 101, the user usage time management unit 108 records the usage time data for each user and totals the data as basic data of the service usage fee requested to the user. . The service use time data collected for each user is transmitted to the charging management server 3 via the communication function unit 102.

If there is a time limit for each user regarding the game usage time, the user usage time value is compared with the upper limit value, and the game execution unit 101 is instructed to end the user's use of the service. When the free use time is provided to the user, the time value is added to the upper limit value.

The game execution unit 101 further transfers the result data of the advertisement space in which the advertisement has been executed to the advertisement result notifying unit 107. The advertisement result notifying unit 107 notifies the result management data to the charging management server 3 when the game ends.

FIG. 8 is a block diagram showing the configuration of the charging management server 3. The charging management server 3 communicates with the other servers 1 and 2 via the communication function unit 302 and the communication network NT.

The advertisement result data table 301a of the advertisement result memory 301 stores the result data notified from the advertisement result notifying section 107 of the game center server 1. FIG. 11 is a diagram schematically showing the contents of the advertisement result data table 301a. For each advertisement space of each game, the name of the sponsor who has performed the advertisement and the content of the performed advertisement (image file name or audio file) Name) and the date and time of execution of the advertisement.

As shown in FIG. 12, in the advertisement fee memory 303, the date and time of execution of the advertisement and the unit fee are registered in a table format for each advertisement space of each game. The unit fee is a fee per advertisement or per unit time when the advertisement is executed. As shown in FIG. 13, the advertisement fee distribution rate memory 304 allocates a part of the advertisement fee to the game service provider, the sponsored player, and the communication network provider for each advertising space of each game. Is held or the price value.

The advertisement charge distribution calculation unit 305 is a unit for storing the information recorded in the advertisement record memory 301 and the advertisement charge memory 30
3 using the advertising fee stored in the advertising fee distribution ratio stored in the advertising fee distribution ratio memory 304, the amount paid by the game service provider, the amount received by the sponsored player, the communication network Calculate the amount received by the provider. As described above, in the present embodiment, the advertisement fee collected from the sponsor is calculated based on the actual performance of the advertisement, so that a fair charge is possible.

The calculation result is recorded in the payment total memory 306 and the reception total memory 307. A part of the information of the amount of receipt recorded in the receipt total memory 307, for example, the amount of receipt by the player, for example, the game center server 1 via the communication function unit 302 as the free use time of the game.
Will be notified.

Upon receiving the information, the game center server 1 records the information in the user use time management unit 108. The user use time management unit 108 manages the free use time of the game for each game service user such as a player or a spectator. For example, the user use time management unit 10
8 accumulates the service usage time required to pay a fee for each user. Upon receiving the information on the free usage time for a certain user, the user usage time management unit 108 subtracts the free usage time value from the integrated service usage time value for the user. As a result, it is possible to immediately reflect the received amount for each user in the service usage fee billing when the received amount is determined.

In the embodiment described above, a part of the advertisement fee paid by the sponsor for the execution of the advertisement is described as being returned to each player as the free use time of the game. It may be returned by a method of discounting the fee. Alternatively, a service point may be provided to each player so that various services can be received according to the integrated value of the service point.

Further, in the above-described embodiment, the description has been made assuming that the execution / non-execution of the advertisement or the content of the advertisement is changed according to the number of accesses to the game, the number of participating players, and the order of the players. However, the present invention is not limited to this.

For example, in the case of a baseball game, when one team is attacking, when one of the batters hits a home run, when a specific batter hits a home run, the number of times is 7, 8, 9 It is also possible to set to execute an advertisement or to switch the contents of the advertisement at the time.

Further, in the above-described embodiment, the game program is executed by the game execution unit 10 of the game center server 1.
However, the present invention is not limited to this, and the game execution unit 101 may execute the game program on each game terminal G every time the game is held.
1 and G2, and each of the game terminals G1 and G2 may execute the game program independently.

Further, in the above embodiment, the player pays the game fee and the spectator pays the watching fee, but the present invention is not limited to this. For example, in the case of a game in which a game fee is not collected from a player, the distribution ratio of the advertisement fee distribution ratio memory 304 may be set so that a part of the advertisement fee revenue is not returned to the player. Note that, even in such a case, it is possible to set the distribution ratio so that the amount equivalent to the prize money is distributed to the player. In this case, the charge management server 3 calculates the distribution ratio, and integrates and registers the distribution ratio in the reception total memory 307.

Further, in the above embodiment, a plurality of players participate in the same game from the respective game terminals G. However, in the case of using a computer as a virtual opponent or in the case of a single-player game, a single player is required. The game can be started only by the player. It is desirable that the setting of an unrealizable advertisement condition such as “two or more participating players” be prohibited in advance for the above-mentioned one-person game and the like.

[0090]

According to the present invention, the following effects are achieved.

(1) According to the advertisement method and the advertisement system of the present invention, execution / non-execution of an advertisement in an advertisement space prepared in a game screen and in a game sound, contents of the advertisement, placement position of the advertisement, advertisement Since the embodiment of the advertisement, such as the method of posting the advertisement and the execution timing of the advertisement, can be switched in accordance with the development of the game, the advertisement can be executed in a method and timing most suitable for the content and the target person.

(2) According to the advertisement mediation method and the advertisement mediation system of the present invention, for a sponsor who wishes to execute an advertisement in a game screen and in a game sound, the advertisement execution condition can be freely associated with the game development. , It is possible to mediate an advertisement that satisfies the sponsor's intention.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a configuration of a main part of a game distribution / advertising mediation system to which the present invention is applied.

FIG. 2 is a diagram showing an example of an advertisement recruiting screen.

FIG. 3 is a diagram showing another example of the advertisement recruiting screen.

FIG. 4 is a diagram showing an example of an advertisement application screen.

FIG. 5 is a diagram showing a state in which an advertisement is switched according to a game development of a racing car game.

FIG. 6 is a block diagram showing a configuration of an advertisement mediation server.

FIG. 7 is a block diagram showing a configuration of a game center server.

FIG. 8 is a block diagram showing a configuration of a charging management server.

FIG. 9 is a diagram showing storage contents of an advertisement data table.

FIG. 10 is a diagram showing stored contents of an advertisement application data table.

FIG. 11 is a diagram showing storage contents of an advertisement performance data table.

FIG. 12 is a diagram showing storage contents of an advertisement fee memory.

FIG. 13 is a diagram showing the contents stored in an advertisement fee distribution rate memory.

[Explanation of symbols]

1. Game center server 2. Advertising brokerage server 3.
Billing management server, G1 to G4 ... Game terminal, T1, T2
... Sponsor terminal, NT ... Communication network

 ──────────────────────────────────────────────────続 き Continued on the front page F term (reference) 2C001 AA09 AA17 BD00 BD05 BD07 CB01 CB08 CC02 5B049 AA02 BB49 CC01 CC02 DD05 EE00 EE05 FF03 5C064 BA07 BB01 BB07 BC01 BC07 BC16 BC20 BD04 BD07 BD08

Claims (17)

[Claims] 1. A game executing means for executing a game program in which an advertisement space is prepared in at least one of a game screen and a game sound, and an identifier of an advertisement executed in the advertisement space and a condition for executing the advertisement. An advertisement system including: a storage unit for attaching and storing; and a game terminal that outputs the game screen and the game sound, wherein the advertisement execution condition is associated with a game development, and an advertisement that is satisfied according to the game development. A game system comprising: a selection unit that selects an advertisement identifier corresponding to an execution condition from the storage unit; and an advertisement execution unit that executes an advertisement corresponding to the selected advertisement identifier in the advertisement space. Advertising system. 2. A game server comprising the game execution unit, the storage unit, the selection unit, and the advertisement execution unit, wherein the game terminal and the game server are connected via a communication line. An advertisement system using the game according to 1. 3. The advertisement system using a game according to claim 1, further comprising second storage means for storing the advertisement identifier and a file in association with each other. 4. The game development according to claim 1, wherein the game development includes at least one of the number of players who participate in the game from the game terminal and the number of spectators watching the game from the game terminal. An advertising system using the game described in any of the above. 5. A sponsor terminal for inputting an identifier of an advertisement to be executed in each of the advertisement frames and an execution condition thereof, wherein the sponsor terminal and the game server are connected via a communication line. An advertisement system using the game according to any one of claims 1 to 4. 6. The advertisement system using a game according to claim 5, further comprising means for distributing information representing an advertisement effect to said sponsor terminal. 7. The information representing the advertisement effect includes at least one of the number of players participating in the game, the number of spectators watching the game, and history information of the game. Item 7. An advertisement system using the game according to Item 6. 8. An advertisement method using a game, wherein an advertisement executed in an advertisement space prepared in at least one of a game screen and a game sound is switched in accordance with the game development. 9. An implementation of an advertisement according to the game development /
9. The advertisement method using a game according to claim 8, wherein at least one of non-execution, advertisement content, advertisement placement position, advertisement placement method, and advertisement execution timing is switched. 10. An advertisement mediation system for recruiting an advertisement to be implemented in an advertisement space provided in at least one of a game screen and a game sound from a sponsor via a communication line, wherein an advertisement application screen related to the advertisement space is sent to the sponsor. Means for delivering, means for receiving the advertisement application data input from the advertisement application screen, the advertisement application screen, an input unit for inputting an identifier of an advertisement to be executed in the advertisement space, and execution of the advertisement An input unit for inputting a condition in association with a game development; and an advertising mediation system using a game. 11. The advertisement mediating system using a game according to claim 10, further comprising means for distributing an advertisement recruiting screen including an advertisement recruiting essential point regarding the advertisement space to a sponsor. 12. The advertisement mediating system using a game according to claim 10, further comprising means for distributing information representing an advertising effect to the sponsor. 13. The advertisement mediating system using a game according to claim 10, further comprising storage means for storing the advertisement identifier and a file in association with each other. 14. An advertisement mediating method for recruiting advertisements to be implemented in at least one of a game screen and a game sound from a sponsor via a communication line, wherein the advertisement application screen related to the advertisement space is sent to the sponsor. And a step of receiving the advertisement application data input from the advertisement application screen. From the advertisement application screen, along with the identifier of the advertisement to be executed in the advertisement space, the execution conditions of the advertisement are displayed in the game development. An advertisement intermediation method using a game, characterized by being input in association with. 15. The method according to claim 1, further comprising a step of distributing an advertisement recruiting screen including an advertisement recruiting essential point for the advertising space to a sponsor before distributing the advertisement application screen.
4. A method for mediating advertisements using the game according to 4. 16. The method for mediating an advertisement using a game according to claim 14, further comprising a step of providing an advertisement identifier and an advertisement execution condition inputted from the advertisement application screen to a game manager. . 17. The advertisement application screen according to claim 14, wherein the advertisement execution condition is specified in association with at least one of the number of game players, the number of game spectators, and the names of participating players. 16. A method for mediating advertisements using the game according to any one of 16.