JP2001209708A - Device and method for advertisement - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertising device and method capable of making a user with an attribute desired by an advertiser to surely recognize the contents of an advertisement. SOLUTION: This advertising device 10 is provided with a means for transmitting the information of a question screen on which questions related with the advertisement are described to a member who performs aces, an advertisement access means for performing access to information 40 of the advertisement according to the operations of the member, a means for inputting the answers of the member to the questions, and a means for adding prescribed points to the member when the inputted answers are correct. Thus, it is possible to guarantee that the member reads the advertisement in detail by providing the questions which can not be answered unless the use views the advertisement in detail, and allowing the user to get point when the user gives correct answers to the questions. Moreover, it is possible to select members to whom the advertisement should be provided according to the attribute information of the members, and to accurately grasp the advertisement effects.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement apparatus and an advertisement method, and more particularly to an advertisement apparatus and an advertisement method capable of ensuring that members having desired attributes can recognize the contents of an advertisement.

[0002]

2. Description of the Related Art In recent years, with the spread of the Internet, for example, in a search site or the like accessed by many users, an advertisement button is displayed on a screen at the request of an advertiser. An advertising service that displays an advertising homepage is being implemented. In such an advertisement service, for example, the search site charges an advertisement fee to an advertiser according to the number of times an advertisement button is clicked.

[0003]

In the conventional advertisement service as described above, for example, what kind of user clicked the advertisement button, and the user who clicked the advertisement button looked at the corresponding advertisement page. It is unclear whether or not, or how detailed it was, and the relationship between the number of clicks and the advertising effect was unclear. SUMMARY OF THE INVENTION An object of the present invention is to solve the above-mentioned problems of the prior art and to provide an advertising apparatus and an advertising method that enable a user having an attribute desired by an advertiser to reliably recognize the content of an advertisement. is there.

[0004]

According to the present invention, there is provided an advertisement apparatus comprising: an inquiry unit for transmitting information on a question screen in which a question related to an advertisement is described to an accessed member; Advertisement access means for accessing information, answer input means for inputting a member's answer to the question, and addition means for adding predetermined points to the member if the input answer is correct. It is characterized by having.

According to the present invention, a system in which a question that cannot be answered unless the advertisement is viewed in detail is presented, and a member can earn points when the member answers the question correctly, guarantees that the member can view the advertisement in detail. Is done. Furthermore, it is possible to limit the members who present advertisements based on the member's attribute information and to know who has accessed the limited members, so that the advertising effect can be accurately grasped.

[0006]

Embodiments of the present invention will be described below in detail. FIG. 1 is a block diagram showing the configuration of the entire system including the advertising device of the present invention. The advertising device 10 includes a DB (database) (HDD) 12
/ WWW (World Wide Web) server 11, router 13,
SMTP (Simple Mail Transfer Protocol) server 1
4. There are a plurality of terminals (PCs) 16 and 17 used by the administrator, and each server 11 and 14, router 13, terminal 16,
Reference numeral 17 is connected by a known LAN 15. The router 13 is connected to the Internet 20.

[0007] The DB / WWW server 11 is a server that performs member registration processing, advertisement registration processing, advertisement access (point addition) processing, report processing, and the like, which will be described later. DB /
The WWW server 11 is provided with a member DB, and performs a search for extracting a member to register a member and an advertisement to be described later as needed.

[0008] The SMTP server 14 is used, for example, to transmit a member registration completion mail. Each server 11,
14 can be realized by mounting a well-known commercially available OS on a well-known commercially available server device and mounting a program for executing processing described later. A well-known commercial personal computer can be used as the terminals 16 and 17.

The member terminals 30 and 31 are, for example, well-known commercially available PCs (personal computers) having well-known browser software and capable of accessing the Web. The customer (advertiser) owns his / her own WWW server 40, 41, and the member terminals 30, 31 access the WWW server 40, 41 of each advertiser by a method described later, and Can access the advertising homepage.

FIG. 2 is a flowchart showing the contents of the member registration process in the advertising device of the present invention. In the advertising device 10 of the present invention, a member registration is first performed. Member registration is performed by the DB / WWW of the advertisement device 10
This is performed by accessing the server 11.

[0011] When a member registration applicant accesses, S
In 10, a questionnaire is first taken to the applicant for membership registration. The contents of the questionnaire include, besides the e-mail address, various attributes related to the member such as residence area, age, gender, occupation, etc., newspapers / banks / cards / insurance / types of providers / purchases / hobbies / There are a wide variety of categories.

In S11, the member DB is searched to determine whether the same member has already been registered. If the information has already been registered, the process proceeds to S18, where the information of the questionnaire result is overwritten on the already registered data. If the questionnaire is incomplete, S
Return to 10.

In S12, it is determined whether or not there is an entry in the introducer column. If there is an entry and the introduced introducer is registered properly, the process shifts to S13, and the introducer is entered. A predetermined number of points are added to. With such a function, a member can earn points by introducing a new member, so that members can be efficiently recruited.

In S14, a new ID and password are generated and displayed to the applicant for member registration. In S15, the ID, the password, the number of points (0), the ID of the introducer, the registration date and time, the questionnaire information and the like are registered in the member DB 12 as a new member. In S16, S15
A predetermined number of points are added (added) as points relating to new registration to the registered member in. In S17, a registration completion mail is transmitted to the newly registered member using the SMTP server.

FIG. 4 is a flowchart showing the contents of the advertisement registration process in the advertisement device of the present invention. In S20, for example, based on the manuscript written by the advertiser, data of a question page in which a question about an advertisement which cannot be answered unless the administrator of the advertising device views the advertisement page in detail is created. (input. In S21, the advertiser inputs the condition of the member attribute for which the advertisement is desired to be presented. For example, in the case of a car advertisement, the advertiser can extract and advertise members who live in a specific area, have a license, and are interested in cars, motorcycles, drives, and the outdoors.

In S22, the member DB is searched based on the extraction conditions from the advertiser, and members meeting the conditions are extracted. Then, a member list for presenting the advertisement and a member access check list for checking whether or not the member has accessed are generated and stored. In S23, various information related to the advertisement is registered in the advertisement DB.

FIG. 6 is a flowchart showing the contents of the advertisement access process in the advertisement device of the present invention. This process is started for each access from the member. In S40, the server 11 transmits screen information as shown in FIG. 7 to the member terminal, inputs an ID and a password, and performs authentication to determine whether the member is a registered member. In S41, a sync code, which is unique identification information, is generated for an access of a member whose authentication is valid. This sync code is valid only for the current access (session) of the member, and may be a serial number of a predetermined digit, for example. The generated sync code is registered in the system. In S42, it is determined whether or not the member has limited (selected) the category of the advertisement.

FIG. 7 is an explanatory diagram showing an example of a screen displayed first when a member accesses the advertisement apparatus.
A plurality of categories are displayed below the ID input field, and the member can limit the category of the advertisement by checking the radio button (switch) corresponding to an arbitrary category and transmitting it. .

In S43, since the member did not limit the category, the advertisement in which the condition of the advertiser and the member attribute of the member coincide with each other is extracted by referring to the member list for each advertisement. You. In S44, S4
Among the advertisements extracted under the extraction condition 3, those that match the category specified by the member are further extracted. In S45, based on the extracted advertisement information, an advertisement list of advertisements not yet accessed by the member is created with reference to the member access check list, and transmitted to the member terminal.

FIG. 8 is an explanatory diagram showing an example of a screen displaying an advertisement list that can be viewed by members. In the list,
For each advertisement, the company name and the title of the advertisement are displayed, and the member selects and clicks on any one of the advertisement lists, so that the advertisement selection information as shown in FIG. Sent.

FIG. 3 shows a URL transmitted to the advertising device when a member clicks on an advertisement selected from the advertisement list.
FIG. 9 is an explanatory diagram illustrating an example of information. The URL information is stored in the server 1
1 is embedded in the HTML file of the list screen transmitted to the member terminal in correspondence with each advertisement. The UR
The L information includes a protocol (http), an IP address (210.172.XXX.XXX) of the advertising device, a program name (PW2) activated at the time of access, and three parameters passed to the program. Parameter "xx
“x” is an advertisement identification number, a parameter “yyy” is a member ID number, and a parameter “zzz” is a sync code.

The server 11 can recognize which member has accessed which advertisement based on the above parameters. If the sync code is not registered in the system, the access is denied, thereby preventing the member from gaining points by making unauthorized access. The unauthorized access is, for example, an access in which a URL as shown in FIG. 3 is copied, and the copied URL is accessed many times to earn points without seeing an advertisement. In S46, the selected advertisement created in S20 and stored in advance, that is, the question screen data corresponding to the parameter “xxx” is transmitted to the member terminal.

FIG. 9 is an explanatory diagram showing an example of a question screen regarding a specific advertisement selected by a member. At the top of the question screen, a company name, a title, and a description of the advertisement content are described. Three questions from Q1 to Q3 are described in the middle of the screen, and each of the three questions is of a three-choice type in which one of three answers is selected and answered. These questions are
The content is such that the correct answer cannot be understood without looking at the advertisement on the advertiser's homepage. "Search (Wa
tching!) "button.

In S47, it is determined whether or not the member has pressed the "search" button.
8, the sub window (browser screen) of a predetermined size is opened on the screen of the member terminal, and the home page of the advertisement is displayed in a partial area on the question screen. Actually, the "Search" button on the question screen displays the U
RL is supported, and is created so as to link to the URL by clicking a button.

The member browses the advertisement homepage in the subwindow and searches for an answer to the question. Therefore, by the time the member finds all the answers, almost all of the advertisement homepage is browsed, and the advertiser's purpose of ensuring that the advertisement is browsed is achieved. After finding the answer, the member answers the question and sends it.

In S49, it is determined whether a reply has been transmitted or not. If a reply has been transmitted, the flow shifts to S50. In S50, it is determined whether or not the received answer is correct for all the questions. If the answer is correct, the process proceeds to S51, and a predetermined point is added to the current point number of the member.

In S52, an access completed flag is set in the member column of the member access check list corresponding to the advertisement generated in S22. By setting this flag, the advertisement is not displayed in the advertisement list even if the member accesses the next time. In S53, the registration of the sync code assigned to the access of the member is deleted.

In the above, the operation of the advertiser to efficiently advertise has been described. However, the points acquired by the member can be confirmed at any time, and the points can be exchanged for prizes at any time. For example, a list of prizes that can be exchanged for each predetermined number of points is posted on the website, and the member designates the desired prize and applies for redemption, and the system operator directs the designated product to the member. And the corresponding points are subtracted. With such a configuration, membership registration and access are promoted.

FIG. 5 is a flowchart showing the contents of the report processing in the present invention. This process is started, for example, once a day. In S30, for each advertisement, for example, the marketing information such as the total number of members who have accessed in the previous day, the regional distribution, the distribution of various attributes, and the like is collected, and an access report is created in a table. In S31, the created access report is transmitted to the advertiser by e-mail.

While the embodiment of the present invention has been disclosed above, the present invention may have the following modifications. In the embodiment, the example in which the homepage of the advertiser is accessed based on the advertisement is disclosed. However, instead of connecting to the homepage of the advertiser, the advertising information may be transmitted from the advertising device of the present invention. In the embodiment, an example in which a question is answered is described. However, the number and format of the question are arbitrary, and the question may be a questionnaire format.

[0031]

As described above, in the present invention,
By presenting a question that cannot be answered without looking at the advertisement in detail and earning points when the member answers the question correctly, it is possible to ensure that the member views the advertisement in detail. Furthermore, it is possible to limit the members who present advertisements based on the attribute information of the members and to know who has accessed the limited members, thereby improving the effect of advertisements and obtaining marketing information. There is also an effect.

[Brief description of the drawings]

FIG. 1 is a block diagram showing the configuration of the entire system of the present invention.

FIG. 2 is a flowchart showing the contents of a member registration process of the present invention.

FIG. 3 is an explanatory diagram showing an example of URL information transmitted to an advertising device.

FIG. 4 is a flowchart showing the contents of an advertisement registration process of the present invention.

FIG. 5 is a flowchart showing the contents of a report process according to the present invention.

FIG. 6 is a flowchart showing the contents of an advertisement access process of the present invention.

FIG. 7 is an explanatory diagram showing an example of a screen displayed first.

FIG. 8 is an explanatory diagram showing an example of a screen displaying an advertisement list that can be viewed by members.

FIG. 9 is an explanatory diagram showing an example of a question screen regarding a specific advertisement selected by a member.

[Explanation of symbols]

10 ... Advertising device, 11 ... DB / WWW server, 12 ... D
B, 13: router, 14: SMTP server, 15: LA
N, 16, 17 ... terminal, 20 ... Internet, 30,
31 ... Member terminal, 40, 41 ... WWW server

Claims (8)

[Claims] 1. An inquiry means for transmitting information of a question screen in which a question related to an advertisement is described to an accessed member, an advertisement access means for accessing the information of the advertisement in accordance with an operation of the member, An advertisement apparatus, comprising: answer input means for inputting a member's answer to a member; and adding means for adding a predetermined point to the member when the input answer is correct. 2. The advertisement apparatus further comprises: a member database means in which various kinds of information on members are stored in advance; and a member extracting means for searching the member database means in accordance with the advertiser's extraction condition and extracting members who present advertisements. The advertising device according to claim 1, comprising: 3. The advertisement apparatus further includes an advertisement selection unit that displays, for the accessed member, a list of advertisements that can be presented to the member, and activates the inquiry unit for one advertisement selected by the member. The advertising device according to claim 1, further comprising: 4. The advertisement apparatus according to claim 3, wherein said advertisement selecting means further displays only a list of advertisements corresponding to the category inputted by the member who has accessed. 5. The advertisement apparatus further comprises: an authentication unit for checking the validity of the member at the time of access; and a sync code which is identification information unique to the access of the authenticated member, and transmits the code to the member. Means for registering a sync code, checking means for invalidating the received information when the registered sync code is not added to the received information from the member, and 2. The advertising device according to claim 1, further comprising a deletion unit that deletes the registration. 6. The advertising device according to claim 1, wherein the adding means adds a predetermined number of points to the member's point information only when the first access to the advertisement is made. 7. The advertisement apparatus according to claim 1, wherein the advertisement access means opens a sub-window of a predetermined size and displays an advertisement page in the sub-window. 8. A step of transmitting, to the accessed member, information on a question screen on which a question related to the advertisement is described; displaying the information of the advertisement in accordance with the operation of the member; An advertisement method, comprising: inputting; and, when the input answer is correct, adding a predetermined point to the member.