JP2001125521A - Advertisement system in bus vehicle - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an effective advertisement system in a bus vehicle which can enhance the consciousness of passengers and enables the passengers to more effectively concentrate at the advertisement. SOLUTION: A computer 1 determines whether coupon tickets are to be issued or not relating to each of alighting buttons inputted with the passengers' will for alighting among alighting button groups 6. The coupon tickets are printed and outputted by a built-in printer for the respective alighting buttons for which the issue of the coupon tickets is determined. The coupon tickets are printed with information (including propaganda sentences) relating to stores (managed by the sponsors of the coupon tickets) located near next stops.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement system in a bus, and more particularly, to an advertisement system in a bus related to a ticket issuing system for a shared bus.

[0002]

2. Description of the Related Art Conventionally, as an in-house advertisement for a shared bus, in addition to a medium fishing advertisement, a simple advertisement wording has been incorporated in an announcement for a stop.

[0003]

However, as described above, the actual state of the advertising means in the conventional advertising system in a bus is only the medium fishing advertisement and the simple advertisement text included in the announcement of the stop. Lacked novelty. Also, the effect was not clear.

[0004] In addition, the passenger has little direct merit of watching the advertisement. Furthermore, there is no such amusement in the shared bus,
Many passengers felt bored.

The present invention has been made in view of the above-mentioned problems in the conventional advertising system in a bus, and has the effect of increasing the consciousness of passengers and concentrating more effectively on the advertising text. The purpose of the present invention is to provide a typical advertisement system in a bus car.

[0006]

According to the present invention, in order to solve the above-mentioned problems, an advertisement system in a bus car included in a notification system for notifying a driver of the intention of a passenger of a one-man bus to get off at a next stop to a driver. The push button means in the notification system for inputting the passenger's intention to get off includes an output means for outputting a coupon or a missing ticket on which a predetermined advertisement is printed, and controls the entire system. The means includes means for deciding whether or not to issue a coupon for each of the push button means to which the passenger's intention to get off is input, and each of the push button means for which the issuance of the coupon is determined An advertisement system in a bus is provided, wherein the coupon is output by the output means provided in the push button means.

That is, according to the present invention, a system for issuing a coupon ticket provided by a sponsor who operates a store is incorporated in a notification system when a passenger gets off, which is one of the conductor substitute functions of a shared bus (one-man bus). By making the advertising text printed on the ticket information (including the advertising text) about the sponsor-operated store located at the next stop where the one-man bus arrives next, the passenger's living area (home, work,
(Or drop-in destination).

[0008]

Embodiments of the present invention will be described below with reference to the drawings. (First Embodiment) FIG. 1 is a block diagram showing the overall configuration of an advertisement system in a bus according to a first embodiment of the present invention.

The advertisement system in a bus according to the present embodiment includes a computer 1 for controlling the whole system, a sensor 2 for grasping the opening / closing status of the getting-off door and counting the number of passengers getting off, and a boarding door. 3 for grasping the opening / closing status of the vehicle and counting the number of passengers, an amplifier 4 and a speaker 5 for announcing a stop guidance
And a disembarking button group 6 for causing a passenger to disembark to press a push button and outputting a coupon and the like, and an electronic bulletin board 7 for displaying the progress of the bus, a lottery result of the coupon, and the like.

Hereinafter, the overall operation of the advertising system in a bus according to the present embodiment will be described. Before arriving at the next stop, the driver of the shared bus (one-man bus) performs a procedure to start the announcement of the guidance of the stop. According to this procedure, the computer 1 outputs a guidance announcement of the next stop from the speaker 5 via the amplifier 4.

[0011] The announcement may be made by the driver's voice or by playing back a recording. For example, the announcement is made by a voice message such as "Next is in front of XX, WW bookstore".

The disembarking button group 6 is a group of push button devices for inputting a passenger's intention to disembark. A passenger who gets off at the next stop presses the nearest disembarking button from the disembarking button group 6. Then, the "intention to get off" is transmitted to the driver by a chime or the like.

[0013] By pressing the get-off button, the computer 1 starts lottery of coupons, that is, at-random determination of whether or not to output a coupon for each of the pressed-off buttons. I do.

The computer 1 may output a coupon ticket to a plurality of exit buttons, or may not output a coupon ticket to any of the exit buttons. Sensor 2
Detects the opening / closing state of the getting-off door and counts the number of passengers getting off, and the sensor 3 detects the opening / closing state of the getting-on door and counts the number of passengers getting on.

The computer 1 grasps the opening / closing status of the boarding door and the getting-off door and the number of passengers on board from the information from the sensors 2 and 3. If the number of passengers exceeds the predetermined number, the computer 1
Stops the above-mentioned lottery and displays on the electronic bulletin board 7, for example,
A message such as "The coupon ticket service has been discontinued due to congestion in the car" is notified to that effect.

The electric bulletin board 7 displays the progress status of the bus including the conventional bus patrol section and the next stop.
The lottery status and the lottery result of the coupon are displayed.
FIG. 2 is an explanatory diagram showing the configuration of the exit button of the advertisement system in a bus according to the first embodiment of the present invention.

The getting-off button 6 according to the present embodiment includes a push button 21, a built-in printer 22, and a guidance display 23. The push button 21 is self-illuminating, and causes the entire button unit to emit light and blinks the emission within a time period from when the lottery is started to when the result is determined.

The above-mentioned blinking cycle can be of a plurality of types, for example, a first cycle indicating that a lottery is currently being performed, and a fact that a coupon ticket has hit the get-off button. It is possible to provide a second period that is faster (shorter) than the first period shown.

The disembarking button 2 receives the lottery result described above,
The coupon / loss ticket 24 is output using the built-in printer 22. Coupon ticket / loose ticket 2 for the above button for getting off
If the output button 4 is a hit button (a coupon ticket to output a coupon ticket), the output is a coupon ticket of the corresponding grade, and the button is a release button (a coupon ticket is to be output). If it is not a button for getting off, the information of the advertiser (including the advertising text) is output.

The guidance display 23 displays a guidance message "Get off next". This display may be written directly on the front of the exit button 2 or on an appropriate nameplate attached to the front of the exit button 2.

FIG. 3 is a flowchart showing the operation of the coupon ticket issuing process of the advertisement system in the bus according to the first embodiment of the present invention. Hereinafter, the operation of the coupon ticket issuing process will be described using the flowchart shown in FIG. 3 with reference to FIGS.

First, in step S1, the computer 1
Counts the number of passengers based on the information from the sensors 2 and 3. In step S2, the computer 1 determines whether or not the counted number of passengers exceeds a predetermined number. If the number exceeds the predetermined number, the process proceeds to step S3.
If not, the process proceeds to step S4.

In step S3, the computer 1 displays a message indicating "service stop" on the electronic bulletin board 7, and thereafter returns to step S1 to continue to grasp the number of passengers. The message may be, for example, "The coupon service has been suspended due to congestion in the car."

In step S4, the computer 1 keeps the coupon ticket service continued, and when the next stop comes within a predetermined distance, in step S5, an announcement to notify the next stop is started. The notification content may be, for example, “Next is XX. In front of WW bookstore” (where XX is the name of the next stop and WW is the name of the bookstore that is the sponsor of the coupon to be issued next). Is).

In the following, it is assumed that at least one of the passengers who hears the above-mentioned announcement in the vehicle presses the above-mentioned nearest getting-off button. In step S6, the computer 1
Detects all of the pressed down buttons and lights up,
And it blinks in the first cycle.

In step S7, the computer 1 determines the hit button and its grade from the pressed down button at random at random. If there is no hit button, the process directly proceeds to step S9. If there is a hit button, in step S8, each of the hit buttons is blinked at a second cycle much faster than the first cycle, and A coupon of the determined grade is output from the built-in printer attached to the button, and then the process proceeds to step S9.

In step S9, if there is an off button, information on the sponsor of the coupon (including advertising) is output from each of the off buttons. Thereafter, the process returns to step S1 to repeat the above series of processing.

FIG. 4 is an explanatory diagram showing a specific example of a coupon for an advertisement system in a bus car according to the first embodiment of the present invention. FIG. 4 (a) shows the case where the above grade is 1 grade.
FIG. 4 (b) shows a specific example of a second-grade coupon ticket in which the above-mentioned grade is 2 etc.
FIG. 4C shows a specific example of a third-grade coupon ticket in which the above-mentioned grade is 3 and the like, and FIG. 4D shows a specific example of the above-mentioned lost ticket.

[0029] A schematic diagram (map), telephone number, and the like of a shop managed by the sponsor may be printed below these tickets.
The coupon ticket or ticket with the above-mentioned shop sketch or telephone number printed thereon is located near the stop where the passenger receiving the coupon ticket gets off, that is, in the passenger's living area (residence, work location, drop-in point). Therefore, it is possible to draw passengers' attention as familiar and realistic information, and the advertising effect is great.

(Second Embodiment) FIG. 5 is a block diagram showing a configuration of a main part of an advertisement system in a bus car according to a second embodiment of the present invention.

In the present embodiment, instead of the getting-off button group 6 in the first embodiment, each passenger has a BLU.
Having the passenger terminal 50 including the ETOOTH chip 55, and the computer 60
Except for including the H chip 61, the other configuration is the same as that of the first embodiment.

The passenger terminal 50 includes a push button 51, a built-in printer 52, a guidance display 53, and a BLUETOOTH chip 55. The functions of the push button 51, the built-in printer 52, and the guidance display 53 are described in the first embodiment, respectively.
Is the same as the function.

The coupon / loss ticket 54 is the same as the coupon / loss ticket 24 in the first embodiment. The computer 60 has the same functions as the computer 1 in the first embodiment, except that the computer 60 exchanges necessary information with the passenger terminal 50 via the BLUETOOTH chip 61.

Here, for example, the BLUETOOTH chip 61 is interfaced with a short-range wireless PC connection means (““ Bl
euthanoth ").

The passenger terminal 50 is collected when the passenger gets off the vehicle. The above embodiments are not limited to the above-mentioned shared bus, but can be applied to other vehicles such as trains, taxis, and airplanes.

In each of the above embodiments, a coupon is printed and output. In general, a method of selectively outputting a plurality of types of printed coupons is also possible.

[0037]

As described above, according to the present invention, when a passenger gets off a shared bus, a coupon ticket having an advertising function of a shop located near the stop is distributed by lottery. Effective advertising in accordance with the living area is possible.

Also, by bringing the coupon to the store, the store can easily understand the advertising effect. In addition, since the entertainment process was incorporated into the coupon issuing process, passenger awareness (expectation) was increased,
Since the consciousness can be directed to the advertisement text and concentrated, the advertising effect is large.

[Brief description of the drawings]

FIG. 1 is a block diagram showing the overall configuration of an advertisement system in a bus car according to a first embodiment of the present invention.

FIG. 2 is an explanatory diagram showing a configuration of a get-off button of the advertisement system in a bus according to the first embodiment of the present invention.

FIG. 3 is a flowchart showing an operation of a coupon ticket issuing process of the advertisement system in the bus car according to the first embodiment of the present invention.

FIG. 4 is an explanatory view showing a specific example of a coupon of the advertisement system in the bus according to the first embodiment of the present invention.

FIG. 5 is a block diagram showing a configuration of a main part of an advertisement system in a bus car according to a second embodiment of the present invention.

[Explanation of symbols]

1 ... Computer, 2,3 ... Sensor, 4 ... Amplifier, 5 ... Speaker, 6 ... Get off button group, 7 ... Electronic bulletin board

Claims (7)

[Claims] 1. An advertisement system in a bus car included in a notification system for notifying a driver of a one-man bus passenger's intention to get off at a next stop to a driver, wherein the notification for inputting the passenger's intention to get off is provided. Push button means in the system, and output means for outputting a coupon ticket or a coupon ticket on which a predetermined publicity statement is printed, and for each of the push button means to which the passenger's intention to get off is input, a coupon ticket Control means for determining whether or not to issue a coupon, wherein each of the push button means for which issuance of the coupon is determined, wherein the output means outputs the coupon. Advertising system. 2. The advertisement system in a bus car according to claim 1, wherein said push button means includes a printing means for printing and outputting said coupon or loss ticket. 3. The advertisement system in a bus according to claim 1, wherein the advertisement is information on an advertiser whose category includes a store located near a stop where the one-man bus arrives next. . 4. The advertisement system in a bus according to claim 3, wherein the information on the advertiser includes a map of a store managed by the advertiser. 5. The control means includes: counting means for grasping the current number of passengers of the one-man bus; and issuing the coupon ticket when the number counted by the counting means has reached a predetermined number. 2. The advertisement system in a bus car according to claim 1, further comprising means for stopping the advertisement. 6. The control means includes means for posting the issuance status of the coupon ticket and the result of the determination as to whether or not the coupon ticket should be issued on a bulletin board including an electronic bulletin board. The advertisement system in a bus car according to claim 1, wherein: 7. The advertisement system in a bus car according to claim 1, wherein said push button means is connected to said control means using a wire or wirelessly.