JP2000113290A - Vending machine - Google Patents

Abstract

PROBLEM TO BE SOLVED: To easily promote sales for each customer by a vending machine for promoting sales. SOLUTION: When the customer inputs an ID number by ten key-type merchandise selecting buttons 71, sales data for every customer ID corresponding to the ID number are collated from a RAM 3. When the number of merchandise purchases exceeds a prescribed value, for example, sales promoting services such as a bonus presentation and a price reduction are provided and it is outputted from a message board 8 that a sales promoting campaign is executed when the value becomes close to the prescribed one. Thus, sales promotion is easily executed for every customer, which is different from the conventional one containing the same contents to many and unspecified recipients so that the sales of merchandises are enhanced.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a vending machine for performing a sales promotion campaign (hereinafter referred to as a vending machine).

[0002]

2. Description of the Related Art Conventionally, various sales promotion campaigns have been carried out in order to increase sales of merchandise from vending machines. For example, vending machines are known that provide services such as price discounts and prizes when selling products during a campaign period, and provide advertisements and advertisement messages for products.
These promotion operations are generally provided to an unspecified number of customers in the same manner and in the same manner.

[0003]

A conventional vending machine for promoting sales has the following problems. As described above, the sales promotion target is an unspecified number of customers, and the method of promotion does not take into account the purchase situation of each customer, such as the product purchase motivation and preferences. In some cases, it was not effective enough to appeal to timely sales promotions and campaigns.

In order to promote sales for each customer, the customer is identified at the time of selling the product, and then, for example, sales performance data such as what kind of product the customer purchased in the past and how much are immediately compared. Need to respond. However, if such a dedicated customer identification device is newly installed in a current vending machine, inconveniences such as complicated control of the vending machine and an increase in size occur.

On the other hand, current vending machines that can identify customers at the time of product sales include, for example, card-compatible vending machines using a dedicated ID card and vending machines with a license identification device for preventing underage sales. The license identification device is used only for determining the age, and is not used as a means for identifying a customer by using a personal ID. Further, input devices such as a product selection button and a ten-key type product selection button are not used for customer identification.

[0006] It is an object of the present invention to facilitate sales promotion for each customer in a vending machine for sales promotion.

[0007]

The vending machine according to the first aspect of the present invention comprises:
Input means for inputting customer identification data, storage means for accumulating and storing sales data for each customer identification data every time a product is sold, and sales promotion means for providing a sales promotion operation, wherein the customer identification data is input. At this time, if the sales data of the storage means corresponding to the customer identification data satisfies a predetermined sales promotion standard, a sales promotion operation is provided. As a result, the sales promotion standard is determined in accordance with the customer identification data, so that sales promotion is easily performed for each customer in the vending machine that performs the sales promotion.

The vending machine according to the second aspect of the present invention is the vending machine according to the first aspect of the present invention, wherein when a product is sold after customer identification data is input, if the sales data updated by the current product sales satisfies a predetermined sales promotion standard. Provide a promotional operation. As a result, the current purchase data is immediately reflected as sales data, and is determined in accordance with the customer identification data as a sales promotion standard. Therefore, more effective sales promotion is performed for each customer in a vending machine that performs sales promotion.

A vending machine according to a third aspect of the invention is the vending machine according to the first or second aspect, wherein the input means is at least one of a ten-key type product selection button, a product selection button, a card processing device, and a document identification type ID recognition means. As a result, the equipment of a normal vending machine can be used, so that sales promotion for each customer can be easily performed. The vending machine according to the fourth aspect of the present invention is the vending machine according to the first or second aspect, wherein the sales promotion operation is at least one of a prize presentation, a price discount, and sales promotion information provision. This facilitates sales promotion for each customer.

A vending machine according to a fifth aspect of the present invention is based on the vending machine according to the first or second aspect, wherein a sales promotion criterion is that sales corresponding to customer identification data are equal to or more than a predetermined amount. This facilitates sales promotion for each customer based on the customer's purchase situation. The vending machine according to the invention 6 is the vending machine according to the invention 1 or 2, wherein the target data of the sales promotion standard is customer personal data instead of the sales data, and the customer personal data corresponding to the sales promotion standard to the customer identification data is the predetermined data. It shall be. This facilitates appropriate sales promotion based on the personal data of the customer.

[0011]

FIG. 1 is a block diagram showing an embodiment of the present invention. This device comprises a main control unit 1 for controlling the entire vending machine and peripheral devices described later connected thereto. The main control unit 1 executes C / C
PU2, RAM3 for storing sales data and customer personal information for each customer ID number as customer identification data, and
A ROM 4 for storing data such as a sales campaign program and a control program is provided. The sales data is sales performance data such as the purchased merchandise name, the number of purchases, and the purchase amount. For example, as shown in FIG.
It is accumulated and stored as a sales table for each number. The customer personal information is, for example, personal data of the customer effective for sales promotion such as the customer's birthday and age. further,
The sales campaign program is a program for advertising a campaign and selling campaigns based on sales data and customer personal data.

The peripheral devices are as follows. That is, a cash processing unit 5 for processing money such as coins, an unloading control unit 6 for unloading goods, a message board 8 for providing a sales promotion message described later, and an ID identification device 7 for identifying a customer ID. . Here, a ten-key type product selection button 71 as an example of an ID identification device 7 for ID input or ID identification, and a license identification device 7 for preventing underage sale of alcoholic beverages as an example of document identification type ID recognition means.
2 and a product selection button 73 are displayed. Further, a card processing device (not shown) such as a magnetic card or an IC card storing customer identification data may be used as the ID identification device. As these ID identification devices, devices used in ordinary vending machines can be used. The message board 8 is a device that provides sales promotion information as a message using a display such as a liquid crystal display capable of displaying characters and illustrations, an audio output device, or the like. FIG. 2 is a flowchart showing the main operation of the device according to the present invention. The operation will be described with reference to FIG.

First, the main controller 1 determines whether or not a customer ID number has been input based on a signal from the ID identification device 7 such as a ten-key type product selection button 71 (step S).
1) If not (branch N), the process ends as it is, but if an ID number is input (branch Y), sales data for each customer ID in RAM 3 corresponding to the input ID number is collated (step S2). ).

It is determined whether or not the collated data satisfies the standard condition of the sales promotion campaign (step S).
3). As the reference condition, for example, the number of purchases and the purchase amount of the sales data corresponding to the customer ID stored in the RAM 3 are approaching or exceeding a predetermined value, or
According to the customer's personal data, whether the current purchase date is the customer ’s birthday,
The criterion is whether there is a product suitable for the age of the customer. If the reference condition is not satisfied (step S3, branch N), the process proceeds to step S5. If the reference condition is satisfied (branch Y), a sales promotion operation such as appealing a campaign is performed (step S4). Sales promotion activities include, for example, the provision of services such as price discounts by giving away prizes, cashback, etc., during campaigns,
Countdown of product purchases to campaign completion,
Content effective for sales promotion such as a customer's birthday message is displayed or provided by voice on the message board 8,
Proceed to step S5. Note that FIG. 1 shows an example in which a message “I'll give you a bonus” corresponding to the above-mentioned prize presentation is displayed.

In step S5, the main controller 1 determines whether or not the merchandise has been sold (step S5). If not (branch N), the process is terminated. RA as data sales data
It is stored in addition to the sales data table for each M3 customer ID (step S6). Next, it is determined whether or not the sales data to which the current sales data has been added satisfies the above-described standard condition of the sales promotion campaign (step S7). If not, the process ends as it is (branch N). (Branch Y), the sales promotion operation is performed in the same manner as described above (step S8), and the series of operations ends. Here, in the case where the reference condition of the sales promotion campaign is a campaign in which a prize is presented according to the number of purchases or the purchase amount, if the reference condition is satisfied in step S3, processing such as evacuating or clearing the result data separately is performed. You can make sure that you don't get a free gift.

According to the above operation, a service can be provided based on sales data for each customer at the time of selling goods, so that sales promotion can be easily performed for each customer.

[0017]

According to the present invention, sales data is stored and stored for each customer identification data every time a sale is made, and a sales promotion standard is determined for each customer based on the data to promote sales. Unlike the sales promotion method for unspecified majority, it will be possible to make appropriate and timely sales promotion appeal according to the situation of each customer. As a result, product sales can be increased. Further, when sales are made after the customer identification data is input, if this sales data is immediately reflected as sales data, sales promotion for each customer can be more effectively performed.

As an input means for customer identification data,
If at least one of a ten-key type product selection button, a product selection button, a card processing device, and a document identification type ID recognizing means is used, ordinary vending machine equipment can be diverted and sales promotion for each customer can be facilitated. Also, if the sales promotion is at least one of prize presentation, price discount, and sales promotion information provision, and if the sales promotion criteria is that the sales corresponding to the customer identification data is a predetermined amount or more, Effective sales promotion.

Further, if the target data of the sales promotion standard is customer data such as a birthday and age instead of sales data, appropriate and effective sales promotion can be performed for each customer.

[Brief description of the drawings]

FIG. 1 is a configuration diagram showing an embodiment of the present invention.

FIG. 2 is a flowchart showing an operation based on the invention of FIG. 1;

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 1 ... Main control part, 2 ... CPU, 3 ... RAM, 4 ... ROM,
5: money processing unit, 6: unloading control unit, 7: ID identification device,
71: numeric keypad type product selection button, 72: license identification device, 73: product selection button, 8: message board.

Claims (6)

[Claims] An input means for inputting customer identification data, a storage means for accumulating and storing sales data for each customer identification data every time a product is sold, and a sales promotion means for providing a sales promotion operation. A vending machine which provides a sales promotion operation when data is input and sales data in a storage means corresponding to the customer identification data satisfies a predetermined sales promotion standard. 2. A vending machine according to claim 1, wherein if there is a product sale after the customer identification data is input, if the sales data updated by the current product sale satisfies a predetermined sales promotion standard. A vending machine characterized by providing a sales promotion operation. 3. The vending machine according to claim 1, wherein the input means is at least one of a ten-key type product selection button, a product selection button, a card processing device, and a document identification type ID recognition means. A vending machine characterized by the following. 4. The vending machine according to claim 1, wherein the sales promotion operation is at least one of a prize presentation, a price discount, and sales promotion information provision. . 5. The vending machine according to claim 1, wherein the sales promotion criterion is that sales corresponding to the customer identification data are equal to or more than a predetermined amount. 6. The vending machine according to claim 1, wherein the target data of the sales promotion standard is customer personal data instead of the sales data, and the sales promotion standard is the customer personal data corresponding to the customer identification data. A vending machine characterized by predetermined data.