HK1200955A1 - System and method for booking an online advertising campaign - Google Patents

System and method for booking an online advertising campaign

Info

Publication number
HK1200955A1
HK1200955A1 HK15101298.0A HK15101298A HK1200955A1 HK 1200955 A1 HK1200955 A1 HK 1200955A1 HK 15101298 A HK15101298 A HK 15101298A HK 1200955 A1 HK1200955 A1 HK 1200955A1
Authority
HK
Hong Kong
Prior art keywords
booking
advertising campaign
online advertising
online
campaign
Prior art date
Application number
HK15101298.0A
Other languages
English (en)
Chinese (zh)
Inventor
恩瑞奇．
．木諾茲．特雷斯
瑪麗薩．
．邁耶
Original Assignee
Yahoo Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Yahoo Inc filed Critical Yahoo Inc
Publication of HK1200955A1 publication Critical patent/HK1200955A1/xx

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
HK15101298.0A 2013-04-29 2015-02-05 System and method for booking an online advertising campaign HK1200955A1 (en)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
US13/872,436 US20140324599A1 (en) 2013-04-29 2013-04-29 System and method for booking an online advertising campaign

Publications (1)

Publication Number Publication Date
HK1200955A1 true HK1200955A1 (en) 2015-08-14

Family

ID=49263193

Family Applications (1)

Application Number Title Priority Date Filing Date
HK15101298.0A HK1200955A1 (en) 2013-04-29 2015-02-05 System and method for booking an online advertising campaign

Country Status (8)

Country Link
US (1) US20140324599A1 (xx)
EP (1) EP2800047A3 (xx)
JP (1) JP6297912B2 (xx)
KR (1) KR101673661B1 (xx)
CN (1) CN104123580A (xx)
HK (1) HK1200955A1 (xx)
TW (1) TWI594199B (xx)
WO (1) WO2014178995A1 (xx)

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US10152731B1 (en) * 2013-12-06 2018-12-11 Twitter, Inc. Scalable native in-stream advertising for mobile applications and websites
US10983487B2 (en) 2014-04-29 2021-04-20 Cox Communications, Inc. Systems and methods for autonomous adaptation of an automation control service
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US11080755B1 (en) * 2015-04-14 2021-08-03 Twitter, Inc. Native advertisements
US11928708B1 (en) * 2015-10-09 2024-03-12 Systemi Opco, Llc Automated campaign configuration switching framework
RU2640637C2 (ru) * 2015-10-13 2018-01-10 Общество С Ограниченной Ответственностью "Яндекс" Способ и сервер проведения контролируемого эксперимента с использованием прогнозирования будущего пользовательского поведения
US10140256B2 (en) * 2016-03-01 2018-11-27 Google Llc Location specific content visualization formatting
CN107992502B (zh) * 2016-10-27 2021-11-09 腾讯科技（北京）有限公司 广告检索控制方法及装置
US20210142368A1 (en) * 2017-04-25 2021-05-13 Alejandro IZQUIERDO DOMENECH Method for automatically making and serving customised audio videos, based on browsing information from each user or group of users
CN109767257B (zh) * 2018-12-14 2024-04-05 中国平安人寿保险股份有限公司 基于大数据分析的广告投放方法、系统及电子设备
CN110232595A (zh) * 2019-06-13 2019-09-13 武汉十点半文化传播有限公司 一种基于网络广告的制作方法

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KR20060023684A (ko) * 2004-09-10 2006-03-15 드림아이 커뮤니케이션즈(주) 인터넷을 이용한 광고제공시스템 및 방법
US20060105841A1 (en) * 2004-11-18 2006-05-18 Double Fusion Ltd. Dynamic advertising system for interactive games
US20060111971A1 (en) * 2004-11-24 2006-05-25 Microsoft Corporation System and method for on-line and off-line advertising in content delivered to a display screen
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KR20090010567A (ko) * 2007-07-24 2009-01-30 김상갑 인터넷을 이용한 엘이디 전광판의 맞춤식 광고 시스템
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KR20110003211A (ko) * 2009-07-03 2011-01-11 주식회사 케이티 광고가 결합된 콘텐츠를 제공하는 홈 네트워크 시스템 및 그 방법
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Also Published As

Publication number Publication date
US20140324599A1 (en) 2014-10-30
EP2800047A2 (en) 2014-11-05
JP2014225254A (ja) 2014-12-04
TW201510899A (zh) 2015-03-16
WO2014178995A1 (en) 2014-11-06
TWI594199B (zh) 2017-08-01
KR101673661B1 (ko) 2016-11-07
EP2800047A3 (en) 2015-02-25
KR20140130050A (ko) 2014-11-07
CN104123580A (zh) 2014-10-29
JP6297912B2 (ja) 2018-03-20

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