FR3109004B1 - Procédé d’estimation de l’impact d’une image publicitaire, et procédé et ensemble d’affichage utilisant un tel procédé d’estimation. - Google Patents

Procédé d’estimation de l’impact d’une image publicitaire, et procédé et ensemble d’affichage utilisant un tel procédé d’estimation. Download PDF

Info

Publication number
FR3109004B1
FR3109004B1 FR2003279A FR2003279A FR3109004B1 FR 3109004 B1 FR3109004 B1 FR 3109004B1 FR 2003279 A FR2003279 A FR 2003279A FR 2003279 A FR2003279 A FR 2003279A FR 3109004 B1 FR3109004 B1 FR 3109004B1
Authority
FR
France
Prior art keywords
estimating
image
impact
attraction
display assembly
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
FR2003279A
Other languages
English (en)
Other versions
FR3109004A1 (fr
Inventor
Amaury Fournier
Joris Truong
Anthony Barré
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
JCDECAUX SE, FR
Original Assignee
JCDecaux SE
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by JCDecaux SE filed Critical JCDecaux SE
Priority to FR2003279A priority Critical patent/FR3109004B1/fr
Publication of FR3109004A1 publication Critical patent/FR3109004A1/fr
Application granted granted Critical
Publication of FR3109004B1 publication Critical patent/FR3109004B1/fr
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • User Interface Of Digital Computer (AREA)
  • Image Analysis (AREA)

Abstract

Un procédé d’estimation (10) de l’impact d’une image publicitaire (14) comprend l’exécution d’un premier algorithme d’intelligence artificielle (AI1) pour déterminer des zones d’attraction (22) de l’image. Les zones d’attraction étant définies comme des zones l’image regardées pendant un intervalle de temps (T1) prédéterminé lorsque l’image est soumise à un utilisateur. Chaque zone d’attraction a un coefficient d’attraction (CA) associé déterminé en fonction de la probabilité que cette zone soit susceptible d’être regardée par l’utilisateur pendant l’intervalle de temps. Un procédé (50) et un ensemble d’affichage (1) sont aussi présentés.Figure 3
FR2003279A 2020-04-01 2020-04-01 Procédé d’estimation de l’impact d’une image publicitaire, et procédé et ensemble d’affichage utilisant un tel procédé d’estimation. Active FR3109004B1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
FR2003279A FR3109004B1 (fr) 2020-04-01 2020-04-01 Procédé d’estimation de l’impact d’une image publicitaire, et procédé et ensemble d’affichage utilisant un tel procédé d’estimation.

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
FR2003279A FR3109004B1 (fr) 2020-04-01 2020-04-01 Procédé d’estimation de l’impact d’une image publicitaire, et procédé et ensemble d’affichage utilisant un tel procédé d’estimation.
FR2003279 2020-04-01

Publications (2)

Publication Number Publication Date
FR3109004A1 FR3109004A1 (fr) 2021-10-08
FR3109004B1 true FR3109004B1 (fr) 2022-09-02

Family

ID=70614314

Family Applications (1)

Application Number Title Priority Date Filing Date
FR2003279A Active FR3109004B1 (fr) 2020-04-01 2020-04-01 Procédé d’estimation de l’impact d’une image publicitaire, et procédé et ensemble d’affichage utilisant un tel procédé d’estimation.

Country Status (1)

Country Link
FR (1) FR3109004B1 (fr)

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080172781A1 (en) * 2006-12-15 2008-07-24 Terrance Popowich System and method for obtaining and using advertising information
US10417499B2 (en) * 2016-09-21 2019-09-17 GumGum, Inc. Machine learning models for identifying sports teams depicted in image or video data

Also Published As

Publication number Publication date
FR3109004A1 (fr) 2021-10-08

Similar Documents

Publication Publication Date Title
US7844589B2 (en) Method and apparatus for performing a search
CN111651722B (zh) 一种针对广告主广告投放效果的风险评估方法及平台
Stall et al. A comparison of younger and older gay men's HIV risk-taking behaviors: the communication technologies 1989 cross-sectional survey
GB0229625D0 (en) Searching images
US8135613B2 (en) Ringback advertising
ATE465597T1 (de) Empfehlungsvorrichtung und -verfahren um inhalte zu empfehlen
FR3109004B1 (fr) Procédé d’estimation de l’impact d’une image publicitaire, et procédé et ensemble d’affichage utilisant un tel procédé d’estimation.
EP1343102A3 (fr) Procédé et dispositif pour fournir un service d'assistance
HUP0203380A2 (en) System and method for internet advertisement using monitor including main display and sub display
Lolli et al. Comparing different models of aftershock rate decay: The role of catalog incompleteness in the first times after main shock
KR20160013278A (ko) 광고 서버 및 이에 의한 광고 노출량 결정 방법
BE1014150A6 (fr) Methode et systeme pour generer une liste de courses personnalisee sur la base de l'historique d'achats d'un client.
Kawanaka et al. Uplift modeling for location-based online advertising
US11276080B2 (en) Call analytics for mobile advertising
JP2019211633A (ja) 音声処理プログラム、音声処理方法および音声処理装置
EA202192961A1 (ru) Ребамипид для применения в профилактике и/или лечении синуклеинопатий
Arends‐Kuenning Reconsidering the Doorstep‐delivery System in the Bangladesh Family Planning Program
Odimegwu et al. Media communication programmes and HIV transmission risk behaviour among sexually active South African youths
CN109272319B (zh) 社区映射及交易违规社区标识方法、装置、电子设备
CN105893592B (zh) 一种搜索方法和装置
Ikeuchi et al. Providing ambient information as comfortable sound for reducing cognitive overload
JP2004185220A (ja) キーワード抽出システム
JPS5937740Y2 (ja) 信号積分装置
Mulyadi et al. Efforts To Improve The Quality Of Human Resources Through The Peka Program (Productive, Educational, Cooperative, And Action)
Lompo et al. Estimating the Impact of School Education on Contraception Use among Adolescents Aged 15-19 in Burkina Faso and Nigeria Using a Heckman Correction Model.

Legal Events

Date Code Title Description
PLFP Fee payment

Year of fee payment: 2

PLSC Publication of the preliminary search report

Effective date: 20211008

PLFP Fee payment

Year of fee payment: 3

PLFP Fee payment

Year of fee payment: 4

CD Change of name or company name

Owner name: JCDECAUX SE, FR

Effective date: 20230403

PLFP Fee payment

Year of fee payment: 5