FR3109004B1 - Procédé d’estimation de l’impact d’une image publicitaire, et procédé et ensemble d’affichage utilisant un tel procédé d’estimation. - Google Patents
Procédé d’estimation de l’impact d’une image publicitaire, et procédé et ensemble d’affichage utilisant un tel procédé d’estimation. Download PDFInfo
- Publication number
- FR3109004B1 FR3109004B1 FR2003279A FR2003279A FR3109004B1 FR 3109004 B1 FR3109004 B1 FR 3109004B1 FR 2003279 A FR2003279 A FR 2003279A FR 2003279 A FR2003279 A FR 2003279A FR 3109004 B1 FR3109004 B1 FR 3109004B1
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- estimating
- image
- impact
- attraction
- display assembly
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- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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- 238000000034 method Methods 0.000 title abstract 5
- 238000013473 artificial intelligence Methods 0.000 abstract 1
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0246—Traffic
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- User Interface Of Digital Computer (AREA)
- Image Analysis (AREA)
Abstract
Un procédé d’estimation (10) de l’impact d’une image publicitaire (14) comprend l’exécution d’un premier algorithme d’intelligence artificielle (AI1) pour déterminer des zones d’attraction (22) de l’image. Les zones d’attraction étant définies comme des zones l’image regardées pendant un intervalle de temps (T1) prédéterminé lorsque l’image est soumise à un utilisateur. Chaque zone d’attraction a un coefficient d’attraction (CA) associé déterminé en fonction de la probabilité que cette zone soit susceptible d’être regardée par l’utilisateur pendant l’intervalle de temps. Un procédé (50) et un ensemble d’affichage (1) sont aussi présentés.Figure 3
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
FR2003279A FR3109004B1 (fr) | 2020-04-01 | 2020-04-01 | Procédé d’estimation de l’impact d’une image publicitaire, et procédé et ensemble d’affichage utilisant un tel procédé d’estimation. |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
FR2003279A FR3109004B1 (fr) | 2020-04-01 | 2020-04-01 | Procédé d’estimation de l’impact d’une image publicitaire, et procédé et ensemble d’affichage utilisant un tel procédé d’estimation. |
FR2003279 | 2020-04-01 |
Publications (2)
Publication Number | Publication Date |
---|---|
FR3109004A1 FR3109004A1 (fr) | 2021-10-08 |
FR3109004B1 true FR3109004B1 (fr) | 2022-09-02 |
Family
ID=70614314
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
FR2003279A Active FR3109004B1 (fr) | 2020-04-01 | 2020-04-01 | Procédé d’estimation de l’impact d’une image publicitaire, et procédé et ensemble d’affichage utilisant un tel procédé d’estimation. |
Country Status (1)
Country | Link |
---|---|
FR (1) | FR3109004B1 (fr) |
Family Cites Families (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20080172781A1 (en) * | 2006-12-15 | 2008-07-24 | Terrance Popowich | System and method for obtaining and using advertising information |
US10417499B2 (en) * | 2016-09-21 | 2019-09-17 | GumGum, Inc. | Machine learning models for identifying sports teams depicted in image or video data |
-
2020
- 2020-04-01 FR FR2003279A patent/FR3109004B1/fr active Active
Also Published As
Publication number | Publication date |
---|---|
FR3109004A1 (fr) | 2021-10-08 |
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Legal Events
Date | Code | Title | Description |
---|---|---|---|
PLFP | Fee payment |
Year of fee payment: 2 |
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PLSC | Publication of the preliminary search report |
Effective date: 20211008 |
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PLFP | Fee payment |
Year of fee payment: 3 |
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PLFP | Fee payment |
Year of fee payment: 4 |
|
CD | Change of name or company name |
Owner name: JCDECAUX SE, FR Effective date: 20230403 |
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PLFP | Fee payment |
Year of fee payment: 5 |