ES2748275T3 - Package and blank to make a package - Google Patents

Abstract

Package for storing products, in particular rod-shaped products such as cigarettes and the like, including a front wall (12) and a rear wall (14), the side walls (16,18) connecting the front walls and (12, 14), and a lower structure (20) for the formation of a storage space (66) for the products and a cover structure (22), which includes a front cover wall (30), a wall upper lid (28) and a rear lid wall (26), where the lid structure (22) is hinged at the end of the rear wall (14) opposite a lower structure (20), through a line (92), where at the front cover wall (30) at least a first presentation flap (52) is articulated through a folding line (68), so that the first presentation flap (52) , at least in the closed state of the package (10), rests on an inner side of the cover structure and on the end d e the first presentation flap (52), opposite the folding line (68), a second presentation flap (54) is articulated through a folding line (78), characterized in that the flaps of first and second presentation (52, 54) are at least partially glued to each other and each comprises at least, as an opening, a text, shape and / or design surface (62, 74), where the text surfaces, shape and / or pattern (62, 74) form at least one common opening (86).

Description

DESCRIPTION

Package and blank to make a package

[0001] The present invention relates to a package for storing products, in particular rod-shaped products such as cigarettes and the like, including a front wall and a rear wall, the side walls connecting the front and rear walls , as well as a lower structure for the formation of a storage space for products and a cover construction that includes, a front cover wall, an upper cover wall and a rear cover wall, where the cover structure is hinged. , through a folding line, at the end of the rear wall opposite the lower structure, where at least a first presentation flap is articulated through a folding line in the front cover wall, so that the first presentation flap, at least in the closed state of the package, rests on an inner side of the cover structure and at the end of the first presentation flap opu this, to the folding line, a second presentation flap is articulated through a folding line. Furthermore, the invention relates to a blank for the manufacture of a package for storing products, in particular rod-shaped products such as cigarettes and the like.

[0002] A wide variety of this type of packages is known. In particular, these packages are collapsible boxes, which constitute a widely used form of packages for cigarettes and the like. In this way, DE 694 18258 T2 and DE 101 06 549 A1 describe this type of packages as a form of a prismatic body along its longitudinal axis, where a lid is hinged to a container-like reception space . These packages usually have a so-called neck or internal frame ("Inner Frame"), which is formed as a separate element and is inserted into the package receiving space. The neck partially protrudes from the package and presents on a front side of the neck, partially coinciding with the front of the receiving space, a gripping and opening cavity with an edge. From WO 2014/097200 A1, FR 2940252 A1, US 5363955 A, US 2006/138207 A1, as well as from DE 7320 551 U, packages and blanks for the manufacture of these packages are already known, which are described with the characteristics of the respective preambles of claims 1 and 12.

[0003] However, a disadvantage of this type of known packages is that in these known packages there is, in particular only, the front side of the reception space similar to a package, that is, the so-called front surface mentioned, for the printing and / or fixing of design areas and / or advertising spaces and / or advertising messages.

[0004] Therefore, a task of the present invention is to provide a generic package that guarantees improved possibilities for fixing prints and / or design surfaces and / or advertising spaces and / or advertising messages or the like.

[0005] A task of the present invention is also to provide a generic blank for the production of a package, which guarantees improved possibilities for fixing prints and / or design surfaces and / or advertising spaces and / or advertising messages or Similar.

[0006] A package with the characteristics of claim 1 as well as a blank with the characteristics of claim 12 serve for the resolution of these tasks. Advantageous embodiments of the package according to the invention and the blank according to The invention is described in the respective secondary claims. Advantageous embodiments of the package are considered advantageous embodiments of the blank and vice versa.

[0007] A first aspect of the invention relates to a package for storing products, in particular rod-shaped products such as cigarettes and the like, including a front wall and a rear wall, the side walls connecting the front wall and the rear wall and a lower structure for forming a storage space for the products and a cover construction including a front cover wall, a top cover wall and a rear cover wall, where the cover structure it is hinged through a bending line at the end of the rear wall opposite the bottom frame. Furthermore, on the front cover wall at least a first presentation flap is hinged by a folding line, so that the first presentation flap, at least in the closed state of the package, rests on an internal side of the structure Cover .

[0008] Through the embodiment, according to the invention, the construction of the cover with the corresponding presentation flap results in a package that guarantees improved possibilities for the fixing of prints and / or advertising spaces and / or messages advertising. The first presentation tab is placed in the user's field of vision when the package is opened. The corresponding advertising messages are visible. The first presentation flap offers additional presentation and advertising opportunities that complement or replace the design or advertising messages on the front of the package-like reception space. In this case, there is a possibility that the first display flap is pivotally hinged on the front cover wall. This results in a movement of the first display flap from the inner side of the cover structure in the direction of the front wall of the package when opening the cover structure. Thus, the first presentation flap is very clearly in the user's field of vision when opening the package. The degree of pivoting movement of the first display flap can be defined through configuration, for example, by the shape and / or size of the fold line. However, it is also possible that the first display flap is at least partially glued to the inner side of the front cover wall. Furthermore, the first display flap and the front cover wall may each comprise at least one text, shape and / or design surface configured as an opening and the text, shape and / or design surface form at least by example, a common opening. In this case, depending on the surface, the contour of the text, shape and / or design surface of the first display flap can be made smaller than the corresponding text, shape and / or design surface of the front wall, so that a non-overlapping area between the text, shape and / or design surfaces forms a visible frame around the common opening. As a result, there are a variety of design options for the first display flap and / or front cover wall of the package cover structure. Furthermore, a second display flap is hinged through another fold line at the end of the first display flap opposite the fold line between the front cover wall and the first display flap. Also, the first presentation flap is at least partially glued with the second presentation flap. Furthermore, the first and second display flaps each comprise at least one text, shape and / or design surface designed as an aperture, where the text, shape and / or design surfaces form at least one common aperture. This embodiment is particularly advantageous when the first display flap is pivotally hinged on the front cover wall. Furthermore, the outline of the text, shape and / or design surface of the second presentation flap may have a smaller area than the corresponding text, shape and / or design surface of the first presentation flap, so that the Non-overlapping area of text, shape and / or design surfaces forms a visible frame around the common opening. Such an embodiment is particularly easy for the observer to retain, especially if the common opening is designed as a known advertising logo, which increases the recognition value of the package.

[0009] In another advantageous embodiment of the package, according to the invention, a width a of the first presentation flap can be formed perpendicular to a longitudinal axis of the package greater than a width b of the second presentation flap, as well as It can be formed perpendicular to the longitudinal axis of the package. Also, there is a possibility that, at the end of the second display flap opposite the fold line between the first and second display flaps, a third display flap is articulated through another fold line. Also, the width b of the second presentation flap perpendicular to the longitudinal axis of the package may again be greater than a width c of the third presentation flap perpendicular to the longitudinal axis of the package. Thus, it is possible to easily place the presentation flaps on the cover structure or the internal sides of the cover. In general, there are a variety of possibilities for embodiments of display flaps or display flap elements that are hinged to the front cover wall of the package.

[0010] In other advantageous embodiments of the package, according to the invention, the first and / or second and / or third presentation flap has at least one text, shape and / or design surface on its outer side and / or side inside. Specifically, for this, text messages, images or colored surfaces are included. But in addition, there is also the possibility that an outline of the text, shape and / or design surfaces is formed at least partially, by means of at least one cut line. In this case, text, shape and / or design surfaces can be created by laser energy and / or by die cutting. In this way, it is possible to create advertising spaces that are particularly easy to retain, which form correspondingly transparent openings. The transparent openings can also be closed, for example, by means of a colored transparent film to produce a corresponding colored and transparent effect.

[0011] In other advantageous embodiments of the package, according to the invention, the first presentation flap is at least partially glued to the inner side of the front cover wall and the third presentation flap pivotally hinged thereto. Overall, in turn, it results in a variety of design options that complement and support the package's advantageous advertising effect. In this context, it should be noted that more than three display flaps can also be formed for the formation of a display element that is hinged on the front cover wall. Furthermore, the individual presentation flaps can also be designed in several parts.

[0012] In other advantageous embodiments of the package, according to the invention, a text, shape and / or design surface is formed at least partially on the inner surface of the cover structure. This can be used to support advertising messages or graphic designs on the presentation tab. However, there is also the possibility that a metallic shiny color surface is formed at least partially on the inner surface of the cover structure. In particular, in embodiments of the invention in which the first presentation flap forms with a presentation flap a common opening or in embodiments in which the first presentation flap forms with the front cover wall a common opening , the design of a metallic shiny colored surface is especially advantageous on the inner surface of the cap structure, as this leads to a mirror-like shiny design and concept advertising and design particularly easy to retain.

[0013] In another advantageous embodiment of the package, according to the invention, it can consist of paper, cardboard or plastic. Other suitable materials are also conceivable.

[0014] A second aspect of the invention relates to a blank for manufacturing a package for storing products, in particular rod-shaped products such as cigarettes and the like, including a front wall and a rear wall, where the wall front is connected via fold lines with the respective side walls, and a bottom structure and a cover construction where the cover structure comprises a front cover wall, a top cover wall and a rear cover wall, and the rear lid wall is hinged through a fold line on the rear wall. Furthermore, the blank is made up of a single piece and comprises at least a first presentation flap hinged on the front cover wall, through a fold line. At the end of the first presentation flap opposite this folding line, a second presentation flap is hinged through another folding line. Also, in a folded state of the blank, the first and second display flaps are at least partially glued and each comprises at least one text, shape and / or design surface configured as an opening, where the surfaces of text, shape and / or design form at least one common opening.

[0015] By forming at least a first presentation flap, according to the invention, the blank can advantageously ensure an improved possibility for fixing prints and / or design surfaces and / or advertising surfaces and / or advertising messages or the like . The presentation flap serves as an additional design or advertising space, which can complement or replace the usual front surface, which is located on the front side, i.e. on the front wall of the blank. Furthermore, the first presentation flap may be designed to be mobile in some embodiments, i.e., after opening the package and a corresponding pivoting movement of the lid structure, the first presentation flap moves from within the cover structure in the direction of the front wall and thus the eye catches it immediately. The degree of rotational movement of the first display flap can be defined by the embodiment, for example by the shape and / or size of the fold line.

[0016] In advantageous embodiments of the blank, according to the invention, a second display flap is hinged through a fold line at the end of the first display flap opposite the fold line between the wall front cover and the first presentation flap. Also, a width a of the first display flap perpendicular to a longitudinal axis of the blank may be greater than the width b of the second display flap, also perpendicular to the longitudinal axis of the blank. In addition, there is a possibility that, at the end of the second display flap opposite the fold line, a third display flap is hinged through another fold line. In this case, the width b of the second display flap perpendicular to the longitudinal axis of the blank may be greater than the width c of the third display flap perpendicular to the longitudinal axis of the blank. Advantageous embodiments of the widths of the corresponding display flaps lead to the fact that they can be easily arranged within a construction of the lid of the package produced by means of the blank. Furthermore, there is the possibility that not only three display flaps can form an articulated display element on the front cover wall. Similarly, additional presentation flaps can be contemplated. Furthermore, there is the possibility that the individual presentation flaps are also made up of several pieces. In general, there are advantageously a multiplicity of embodiments of one of the existing display elements of the display flaps or of the first display flap that is hinged on the front cover wall.

[0017] In other advantageous embodiments of the blank according to the invention, the first and / or second and / or third presentation flap comprises at least one surface of text, shape and design on its exterior and / or interior. Corresponding shape or design surfaces can be designed as images or color surfaces. Other decorative forms are also contemplated. In particular, the text, shape and / or design surface can be printed. However, it is also possible that an outline of the text, shape and / or design surface is at least partially formed by means of at least one cut line. In this case, the text, shape and / or design surface can be made by laser energy and / or by die cutting. The correspondingly configured openings in the presentation flaps serve as particularly easy to remember advertising or reminder messages.

[0018] Other advantageous embodiments of the blank according to the invention are paper, cardboard or plastic. Other materials are also contemplated.

[0019] Other features and their advantages can be found in the descriptions of the first aspect of the invention, where advantageous embodiments of the first aspect of the invention should be considered as advantageous embodiments of the second aspect of the invention and vice versa.

[0020] Other features of the invention will become apparent from the claims, the exemplary embodiments, as well as the drawings.

The features and feature combinations mentioned above in the description, as well as the features and feature combinations mentioned below in the examples of embodiments can be used not only in the specified combination respectively, but also in other combinations, without departing from the scope of the invention. Shows

Figure 1 A schematically illustrated cross-sectional view of a package according to the invention, according to a first embodiment in the open state;

Figure 2 A schematically illustrated cross-sectional view of the package from above according to the invention, according to Figure 1, in another open state;

Figure 3 A schematically illustrated cross-sectional view of the package from above according to the invention, according to Figure 1, in the open state with the presentation flap folded; Y

Figure 4 A schematic representation of a blank according to another embodiment.

[0021] Figure 1 shows a schematically illustrated cross-sectional view of a package 10 for storing products in the open state. Package 10 serves in particular for storing rod-shaped products, such as cigarettes and the like. It can be seen that the package 10 comprises a front wall 12 and a rear wall 14, the side walls 16, 18 connecting the front and rear walls 12, 14 and a lower structure 20 to form a package-like reception space 66 In addition, the package 10 includes a construction of the lid 22 to close the container-like receiving space 66. Furthermore, the package 10 comprises a cover construction 22 to close the reception space 66. In this case, the cover structure 22 is hingedly connected to that of the rear wall 14 through a fold line 92 in a upper end, that is, the lower structure 20 opposite and open upwards from the connected receiving surface 66. As an example of the lower structure 20, the lower wall of the lower side 24 is also indicated. Furthermore, it can be seen that the package 10 has the shape of a prismatic body. In the illustrated embodiment package 10 is cuboid. However, other ways are conceived.

[0022] Furthermore, it can be seen that the cover structure 22 comprises a front cover wall 30, an upper cover wall 28 and a rear cover wall 26, where the rear cover wall 26 is connected through the line bending 92 with the rear wall 14 or hinged therein.

[0023] Also, it can be seen that an inner collar or frame 70 is arranged within the package 10. This separately formed element also has in the direction of the side surfaces 16, 18 of the package 10 projecting projections 72. The projections 72 serve to ensure the closure of the cover structure through a corresponding friction effect on the internal surfaces of the adhesive flaps 40, 42 connected to the side walls of the cover 48, 50. Furthermore, the internal frame 70 has a cavity of grip and opening in the front side area of package 10.

[0024] Likewise, it is indicated in figure 1 that a first presentation flap 52 is articulated in the front cover wall 30 through a fold line 68. It can be seen that in this state only partially open, as well as in In a closed state, not shown, of package 10, the first display flap 52 rests on an inner side of the cover structure 22. Similarly, at the end of the first display flap 52 opposite the line of fold 68, a second display flap 54 is hinged through a fold line 78 (see also Figures 2 and 3).

[0025] Fig. 2 again shows a schematically illustrated cross-sectional view of the package 10 from above, according to Fig. 1, in another open state. Matching features are identified by matching reference numbers. In particular, it is clear from Figure 2 that the first display flap 52 is hinged to the second display flap 54 through fold line 78 and both display flaps 52, 54 are at least partially glued together. In this case, both the first display flap 52 and the second display flap 54 each have a shape surface 62, 74 configured as an opening, which forms a common opening 86. The contour of the respective shape surfaces 62, 74 is designed such that the shape surface 74 of the second display flap 54 has a smaller area than the correspondingly shaped surface 62 of the first display flap 52. By gluing the two display flaps 52 together, 54 with each other, a non-overlapping zone is formed between the shape surfaces 62, 74 and they form a visible frame around the common opening 86.

[0026] Furthermore, it can be seen that metallic shiny surfaces 82, 84 are arranged on two internal surfaces of the cover structure 22, which can be seen through the opening 86. With regard to other characteristics, reference is made to the description of figure 1.

[0027] Figure 3 shows a schematically illustrated cross-sectional view of the package 10 from above according to Figures 1 and 2, again in the open state with the presentation flap 52, 54 folded out. The first and second display flaps 52, 54 form a display element 60. The first display flap 52 is in turn hinged through fold line 68 on front cover wall 30 of the cap structure. Furthermore, clearly the first and second display flaps 52, 54 form a common opening 86 as the shape surface 62, 74. The cut line 76 forms the shape surface 74 of the second display flap 54. The arrangement of the surfaces Bright metallic color 122 on two internal surfaces of the cap structure 22 is clearly visible.

[0028] Figure 4 shows a schematic representation of a blank 100 for the manufacture of a package 10 for storing products, specifically, rod-shaped products, such as cigarettes and the like, according to another embodiment. In this case, the blank 100 comprises a front wall 12 and a rear wall 14, where the front wall 12 is connected to the respective side walls 16, 18 through fold lines 118, 120, as well as a lower structure 20 and a cap construction 22. The cap structure 22 in turn comprises a cap front wall 30, a cap top wall 28 and a cap rear wall 26, where the cap rear wall 26 is hinged through a fold line 92 on the rear wall 14. It can be seen that the blank 100 is integrally formed.

[0029] Furthermore, it can be seen that the front and rear walls 12, 14 are connected via fold lines 88, 90 to a bottom wall 24. On the bottom wall 24 articulated adhesive flaps 32, 34 are formed by means of cut lines 58, 104; 98, 102. Also, the rear wall 14 is connected through the corresponding bending lines 118, 120 by means of other lateral elements 36, 38. The cutting lines 106, 108 separate this area of the blank from the cover structure 22. The side and adhesive surfaces 40, 42, 44, 46, 48, 50 form the cover structure 22, where the adhesive surfaces 44, 46 are separated through the cut lines 110, 112, 114, 116 of the lateral or internal elements of the lateral surfaces 40, 42, 48, 50. Similarly, it can be seen that the rear cover wall 26 is connected to the upper cover wall 28 through a bending line 94 The top cover wall 28 is in turn connected via a fold line 96 with the front cover wall 30.

[0030] In addition, the blank 100 has a first display flap 52 that is hinged to the front cover wall 30 through a fold line 68. At the end of the first display flap 52 opposite the line In turn, a second presentation flap 54 is in turn articulated through a folding line 78. It can be seen that a width a of the first presentation flap 52 perpendicular to a longitudinal axis of the blank 100 is greater than a width b of the second display flap 54 perpendicular to the longitudinal axis of the blank 100. Unlike the package 10 shown in Figures 1 to 3, according to the invention, this other embodiment example , not according to the invention, has a blank 100 for manufacturing a package, in which, at the end of the second display flap 54 opposite the fold line 78, a third display flap is hinged 56, through another folding line 80. In this case, the width b of the second presentation flap 54 perpendicular to the longitudinal axis of the blank 100 is greater than the width c of the third presentation flap 56 perpendicular to the longitudinal axis of the blank 100. In a further difference from package 10 according to the first embodiment, no text, shape and / or design surfaces are formed on the first and second display flaps 52, 54. Only on the third flap From display 56 a text and design surface 62 is formed, which has been formed by means of cut lines 65. In particular, the text and design surface 62 is produced by laser energy and / or by die cutting. The outline of the text and design surface 62 is specially formed by the cut lines 64.

[0031] The described package 10, as well as the blank 100 for the production of the described package 10, are generally made of cardboard, paper or plastic. Other suitable materials are also conceivable.

Claims (15)

1. Package for storing products, in particular rod-shaped products such as cigarettes and the like, including a front wall (12) and a rear wall (14), the side walls (16,18) connecting the walls front and rear (12, 14), and a lower structure (20) for forming a storage space (66) for the products and a cover structure (22), which includes a front cover wall (30), an upper cover wall (28) and a rear cover wall (26), where the cover structure (22) is hinged at the end of the rear wall (14) opposite to a lower structure (20), through a folding line (92), where on the front cover wall (30) at least a first presentation flap (52) is articulated through a folding line (68), so that the first presentation flap ( 52), at least in the closed state of the package (10), rests on an inner side of the cover structure and on the end or of the first presentation flap (52), opposite the folding line (68), a second presentation flap (54) is articulated through a folding line (78), characterized by the fact that the first and second display flaps (52, 54) are at least partially glued to each other and each comprises at least, as an opening, a text, shape and / or design surface (62, 74), where the surfaces of text, shape and / or design (62, 74) form at least one common opening (86). 2. Package according to claim 1, characterized by the fact that a width (a) of the first display flap (52) perpendicular to a longitudinal axis of the package (10) is greater than a width (b) of the second display flap (54) perpendicular to the longitudinal axis of the package (10) . 3. Package according to claim 1 or 2, characterized by the fact that A third display flap (56) is hinged at the end of the second display flap (54) opposite the fold line (78) through a fold line (80). 4. Package according to claim 1 or 2, characterized by the fact that At the end of the second presentation flap (54) opposite the folding line (78), a third presentation flap (56) is articulated through a folding line (80) and the width (b) of the second presentation flap (54) perpendicular to the longitudinal axis of the package (10) is greater than a width (c) of the third presentation flap (56) perpendicular to the longitudinal axis of the package (10). 5. Package according to any of the preceding claims, characterized by the fact that the first and / or second and / or third presentation flap (52, 54, 56) comprises, on its outer and / or inner side, at least one text, shape and / or design surface (62, 74). 6. Package according to any of the preceding claims, characterized by the fact that the first and / or second and / or third presentation flap (52, 54, 56) comprises, on its outer and / or inner side, at least one surface for text, shape and / or design (62, 74) and an outline of the text, shape and / or design surface (62, 74) is formed at least partially by means of a cut line (64, 76). 7. Package according to claim 5 or 6, characterized by the fact that the text, shape and / or design surface (62, 74) is produced by laser energy and / or by die cutting. 8. Package according to claim 1, characterized by the fact that the outline of the text, shape and / or design surface (74) of the second display flap (54) is formed by a smaller area than the corresponding text, shape and / or design surface (62) of the first display flap (52), so that a non-overlapping area between the text, shape and / or design surfaces (62, 74) forms a visible frame around the opening (86). 9. Package according to claim 1, characterized by the fact that the first presentation flap (52) is at least partially glued to the inner side of the front cover wall (30), where the first presentation flap (52) and the front cover wall (30) each comprise at least one text, shape and / or design surface configured as an opening, where the text, shape and / or design surfaces form at least one common opening or that the first presentation flap (52) is at least partially glued with an inner side of the front cover wall (30), where the first flap of display (52) and cover front wall (30) each comprise at least one text, shape and / or design surface configured as an opening, where the text, shape and / or design surfaces form at least one common opening , and the contour of the text, shape and / or design surface of the first presentation flap (52) is configured with a smaller surface than the corresponding text and shape or design surface of the front cover wall ( 30), so that a non-overlapping area between the text, shape and / or design surfaces forms a visible frame around the common opening. 10. Package according to any of claims 3 to 9, characterized by the fact that the first presentation flap (52) is at least partially glued to the inner side of the front cover wall (30) and the third presentation flap (54, 56) is pivotally hinged. 11. Package according to any of the preceding claims, characterized by the fact that a text, shape and / or design surface is formed at least partially on the internal surface of the cover structure (22) or that a metallic shiny color surface is formed at least partially on the internal surface of the cover structure (22) 22). 12. A blank for manufacturing a package (10) for storing products, in particular rod-shaped products such as cigarettes and the like, according to any of claims 1 to 11, including a front wall (12) and a rear wall ( 14), where the front wall (12) is connected to the respective side walls (16, 18) through bending lines (118, 120), as well as a lower structure (20) and a cover construction (22) , where the cover structure (22) includes a front cover wall (30), an upper cover wall (28) and a rear cover wall (26), and the rear cover wall (26) is hinged on the rear wall (14) through a bending line (92), where the blank (100) is integrally formed and includes at least a first presentation flap (52) hinged on the front cover wall (30) to through a fold line (68), and a second presentation flap (54) is hinged at the end of the first presentation flap (52) opposite the fold line (68) through a fold line (78), characterized by the fact that the first and second display flaps (52, 54) are at least partially glued to one another in a folded state of the blank (100) and each comprises at least one text, shape and / or design surface ( 62, 74) configured as an opening, where the text, shape and / or design surfaces (62, 74) form at least one common opening (86). 13. The blank according to claim 12, characterized by the fact that a width (a) of the first display flap (52) perpendicular to a longitudinal axis of the blank (100) is greater than a width (b) of the second display flap (54) perpendicular to the longitudinal axis of the blank (100). 14. The blank according to claim 13, characterized by the fact that a third display flap (56) is hinged through a fold line (80) at the end of the second display flap (54) opposite the fold line (78), or that a third presentation flap is hinged through a fold line (80) at the end of the second presentation flap (54) opposite the fold line (78) and the width (b) of the second flap display flap (54) perpendicular to the longitudinal axis of the blank (100) is greater than a width (c) of the third display flap (56) perpendicular to the longitudinal axis of the blank (100). 15. The blank according to any of claims 13 to 14, characterized by the fact that the first and / or second and / or third presentation flap (52, 54, 56) comprises at least, on its outer and / or inner side, a text, shape and / or design surface (62, 74) or that the first and / or second and / or third presentation flap (52, 54, 56) comprises at least, on its outer and / or inner side, a text, shape and / or design surface (62, 74) and an outline of the text, shape and / or design surface (62, 74) is formed at least partially by means of at least one cut line (64, 76).