EP2303599A1 - Advertising cover-portfolio of a newspaper for public use - Google Patents

Advertising cover-portfolio of a newspaper for public use

Info

Publication number
EP2303599A1
EP2303599A1 EP08790004A EP08790004A EP2303599A1 EP 2303599 A1 EP2303599 A1 EP 2303599A1 EP 08790004 A EP08790004 A EP 08790004A EP 08790004 A EP08790004 A EP 08790004A EP 2303599 A1 EP2303599 A1 EP 2303599A1
Authority
EP
European Patent Office
Prior art keywords
advertising
portfolio
cover
sheets
newspaper
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
EP08790004A
Other languages
German (de)
French (fr)
Other versions
EP2303599B1 (en
Inventor
Claudio Casarosa
Mamiliano Schiaffino
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Montecristo Srl
Original Assignee
Montecristo Srl
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Montecristo Srl filed Critical Montecristo Srl
Publication of EP2303599A1 publication Critical patent/EP2303599A1/en
Application granted granted Critical
Publication of EP2303599B1 publication Critical patent/EP2303599B1/en
Not-in-force legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D17/00—Hanging or securing devices for books, newspapers or the like
    • B42D17/005—Hand-held holders for facilitating the reading of newspapers or the like

Definitions

  • a first aim of the present invention is to provide a cover-portfolio for daily newspapers provided with means suitable to house mobile sheets of advertising prints.
  • a second aim is that said cover is provided to be used according to a manner that allows the change of the daily newspaper independently from that of the mobile sheets.
  • An other aim is to allow the vision of the mobile sheets independently from the consultation or reading of the newspaper contained in the cover.
  • an advertising cover-portfolio of a newspaper for public use comprises housing means of a multi-sheets printed matter like a daily newspaper fit for steadily attach it to the cover-portfolio itself, further housing means of advertising mobile sheets, means for having such mobile sheets easily replaced, means for allowing the vision of said advertising sheets independently from the reading of the daily newspaper, all the above illustrated by way of example in the attached drawings in which: - figure 1 shows an overall view of a cover-portfolio for daily newspapers open, in the first phase in which the advertising mobile sheets are inserted; figure 2 shows the same open cover-portfolio in the second phase in which a newspaper is inserted; - figure 3 shows the cover-portfolio closed, in which both the newspaper's heading and the first advertising sheet are visible.
  • said cover 1 is made of a translucent, flexible and welded material, for example an acetate or a PVC sheet, and has a rectangular shape whose transversal size is slightly bigger than those of an open daily newspaper, whereas the longitudinal shape is exceeding the newspaper itself, both at the top and at the bottom, to obtain two zones 16 and 17 which will remain free after the insertion of the daily newspaper inside the cover;
  • said cover is made of two translucent sheets 2 and 3, overlapped and welded on three consecutive sides 4, 5, 6, so to form an envelope 10 which is open only on the top side 7.
  • Said cover-portfolio 1 has centrally a linear and continue stitching 11 which starts from the median point 12 of the side 5 and ends at the median point 13 of the opposite side 7, so to obtain two identical and specular insertion pockets 14 and 15.
  • Said daily newspaper 30, opened in its central page, will be passed beneath said band 20 so long as the central raised spine of the newspaper coincides exactly with the band 20 and can be stopped by it.
  • the axial linear stitching 11 will thus constitute externally the spine 21 along which the cover-portfolio will be folded and closed.
  • transversal top zone 16 next to the couple of small circular holes 18 and 19, there are two slot openings 28 and 29 which, once the cover is closed with the daily newspaper inside, will allow to hang it up to a hook or to any other wall support.

Abstract

An advertising cover-portfolio (1)2 of a newspaper for public use whose pecularity consists in containing a replaceable daily newspaper and mobile means to diffuse printed advertisements which are visible on the back and inside of the cover itself.

Description

Advertising cover-portfolio of a newspaper for public use
It is known that persons often read newspapers in public areas, particularly clients of pubs, bars and quick food restaurants where they have usually a copy of one or more daily newspapers at their disposal to skim through, while they are drinking a beverage or tasting any refreshment.
Usually newspapers are left on a resting plane - for example a small table - or are placed or are hanging up to a suitable board where each client can easily take them and set them back after he has read them. The presence of daily newspapers in public areas and their consequent manner of use causes that one single copy of a newspaper is seen by a relevant number of active persons and therefore it will have a great communicative value a mean that, together with the daily newspaper, has the aim to diffuse advertisements, independently from the daily newspaper itself. Such means of communication, combined with the daily newspaper, should allow to house and include mobile sheets having printed advertisements and such sheets should be easily replaceable.
All the above should be made of a material of easy workability, economic and easy to use, so that it could be easily replaced in case of damage due to its repetitive usage.
A first aim of the present invention is to provide a cover-portfolio for daily newspapers provided with means suitable to house mobile sheets of advertising prints.
A second aim is that said cover is provided to be used according to a manner that allows the change of the daily newspaper independently from that of the mobile sheets.
An other aim is to allow the vision of the mobile sheets independently from the consultation or reading of the newspaper contained in the cover.
A further aim of the present invention is to obtain that the above mentioned characteristics can be achieved through the use of economic material which allows an easy manufacture at low costs. These and further aims and advantages will more clearly arise from the preferred but not exclusive embodiment of the invention wherein an advertising cover-portfolio of a newspaper for public use comprises housing means of a multi-sheets printed matter like a daily newspaper fit for steadily attach it to the cover-portfolio itself, further housing means of advertising mobile sheets, means for having such mobile sheets easily replaced, means for allowing the vision of said advertising sheets independently from the reading of the daily newspaper, all the above illustrated by way of example in the attached drawings in which: - figure 1 shows an overall view of a cover-portfolio for daily newspapers open, in the first phase in which the advertising mobile sheets are inserted; figure 2 shows the same open cover-portfolio in the second phase in which a newspaper is inserted; - figure 3 shows the cover-portfolio closed, in which both the newspaper's heading and the first advertising sheet are visible.
With reference to the figures, it is indicated with 1 an advertising cover-portfolio of a newspaper for public use, said cover 1 is made of a translucent, flexible and welded material, for example an acetate or a PVC sheet, and has a rectangular shape whose transversal size is slightly bigger than those of an open daily newspaper, whereas the longitudinal shape is exceeding the newspaper itself, both at the top and at the bottom, to obtain two zones 16 and 17 which will remain free after the insertion of the daily newspaper inside the cover; said cover is made of two translucent sheets 2 and 3, overlapped and welded on three consecutive sides 4, 5, 6, so to form an envelope 10 which is open only on the top side 7.
Said cover-portfolio 1 has centrally a linear and continue stitching 11 which starts from the median point 12 of the side 5 and ends at the median point 13 of the opposite side 7, so to obtain two identical and specular insertion pockets 14 and 15. On the two transversal zones 16 and 17, in correspondence to the linear and continue stitching 11, next to the two median points 12 and 13, two first small circular holes 8 and 9 and two second small circular holes 18 and 19 are longitudinally placed, through which an elastic band 20 passes, which is duly adjustable through two external blocking elements respectively 20a and 20b; the size of the portion from the first internal circular hole 8 and the second internal circular hole 18 is opportunely fixed so that a daily newspaper can be housed between them.
Said daily newspaper 30, opened in its central page, will be passed beneath said band 20 so long as the central raised spine of the newspaper coincides exactly with the band 20 and can be stopped by it.
The axial linear stitching 11 will thus constitute externally the spine 21 along which the cover-portfolio will be folded and closed.
Further, on the transversal top zone 16, next to the couple of small circular holes 18 and 19, there are two slot openings 28 and 29 which, once the cover is closed with the daily newspaper inside, will allow to hang it up to a hook or to any other wall support.
In each of the two insertion pockets 14 and 15, two sheets having the advertisements 24, 34 and 25, 35 will be respectively housed; said sheets have such a size to leave free a top zone coincident with the newspaper heading to let it visible; said advertising sheets will be coupled with the printed face outwardly in such a manner that once inserted into the insertion pockets they correspond in a sequence to: 1st sheet = cover 2nd sheet= inside cover
3rd sheet= inside back cover 4th sheet= back cover
It is obvious that in any moment it could be easy to change the daily newspaper after having unblocked it by loosening the band 20, replacing the new newspaper; in the same manner, it will be extremely easy to replace the advertising sheets by taken out the old ones from the insertion pockets and inserting the new ones. The same cover can be personalized with prints or indications referred to the public areas (pub, bar, restaurant) where it is used, to the daily newspaper itself, to the services offered, to the advertising agency or to its sponsors.

Claims

Claims
1. An advertising cover-portfolio 1 of a newspaper for public use comprising housing means of a multi-sheets printed matter such a daily newspaper 30 said means fit for steadily attach it to the cover-portfolio itself, housing means of advertising mobile sheets, means for easily replacing such mobile sheets, means for allowing the vision of said advertising sheets independently from the reading of the daily newspaper itself, further means for allowing the vision of the daily newspaper heading with respect to the mobile advertising sheets.
2. An advertising cover-portfolio 1 according to claim 1, characterized by the fact to be made of a translucent or transparent material.
3. An advertising cover-portfolio 1 according to claim 2, characterized by the fact to be made of acetate or PVC sheet, foldable, welded and printable.
4. An advertising cover-portfolio 1 according to claim 1 characterized by the fact that the housing means of a multi-sheets printed matter like a daily newspaper 30 are constituted by a couple of translucent sheets 2, 3 overlapped and welded on three sides 4, 5, 6 to form an envelope 10, said envelope 10 having a further median stitching 11 with longitudinal direction on which a retaining means 12 of the opened pages of the daily newspaper is present.
5. An advertising cover-portfolio 1 according to claim 4 characterized by the fact that said retaining means of the opened pages of the daily newspaper is constituted by an elastic means like a band 20 whose terminal parts are placed in two couples of holes 8, 9, 18, 19 placed at the terminal parts of said stitching 11 and in such holes said band 20 is adjustable respective to its tension, such that it can house the daily newspaper open like a book.
6. An advertising cover-portfolio 1 according to claim 1 characterized by the fact that the housing means of the advertising mobile sheets are constituted by two pockets 14, 15 resulting from the coupling of the two welded sheets 2, 3, the content of said pockets 14, 15 being visible both from the back and from the inside, said pockets 14, 15 being independent from the daily newspaper 30 placed inside the cover-portfolio 1.
7. An advertising cover-portfolio 1 according to claim 1 characterized by the fact that the means for allowing such mobile sheets 24,
25, 34, 35 to be easily replaceable are constituted by the same pocket-like shape of said cover 1 which allows an easy and quick insertion of the mobile sheets 24, 25, 34, 35.
8. An advertising cover-portfolio 1 according to claim 1 characterized by the fact that in the pockets 14, 15 containing the advertising mobile sheets 24, 34, 25, 35, at least one advertising mobile sheet has a longitudinal size smaller than the size of a daily newspaper to allow at least on a back the vision of the daily newspaper heading.
EP08790004.9A 2008-06-20 2008-06-20 Advertising cover-portfolio of a newspaper for public use Not-in-force EP2303599B1 (en)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/IT2008/000415 WO2009153820A1 (en) 2008-06-20 2008-06-20 Advertising cover-portfolio of a newspaper for public use

Publications (2)

Publication Number Publication Date
EP2303599A1 true EP2303599A1 (en) 2011-04-06
EP2303599B1 EP2303599B1 (en) 2014-03-05

Family

ID=40545933

Family Applications (1)

Application Number Title Priority Date Filing Date
EP08790004.9A Not-in-force EP2303599B1 (en) 2008-06-20 2008-06-20 Advertising cover-portfolio of a newspaper for public use

Country Status (2)

Country Link
EP (1) EP2303599B1 (en)
WO (1) WO2009153820A1 (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
ITPR20110032A1 (en) * 2011-04-29 2012-10-30 Emil Tonelli COVER FOR NEWSPAPER

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2004082508A (en) 2002-08-27 2004-03-18 Minoru Yuzawa Holder case for newspaper

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB191220399A (en) 1912-09-07 1913-08-14 John Albert Wheelhouse Improved Combined Advertising Cover and Holder for Newspapers.
GB164454A (en) 1920-03-03 1921-06-03 Frank Alford Armstrong Means for facilitating the reading of newspapers and the like, applicable also as an advertising device

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2004082508A (en) 2002-08-27 2004-03-18 Minoru Yuzawa Holder case for newspaper

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of WO2009153820A1

Also Published As

Publication number Publication date
EP2303599B1 (en) 2014-03-05
WO2009153820A1 (en) 2009-12-23

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