EP2170729B1 - Package and merchandising system - Google Patents

Package and merchandising system Download PDF

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Publication number
EP2170729B1
EP2170729B1 EP08763458A EP08763458A EP2170729B1 EP 2170729 B1 EP2170729 B1 EP 2170729B1 EP 08763458 A EP08763458 A EP 08763458A EP 08763458 A EP08763458 A EP 08763458A EP 2170729 B1 EP2170729 B1 EP 2170729B1
Authority
EP
European Patent Office
Prior art keywords
package
power
profile
power distribution
display element
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
EP08763458A
Other languages
German (de)
English (en)
French (fr)
Other versions
EP2170729A1 (en
Inventor
Michael G. Ferrari
Thomas Hugh Daugherty
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Procter and Gamble Co
Original Assignee
Procter and Gamble Co
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Procter and Gamble Co filed Critical Procter and Gamble Co
Priority to PL08763458T priority Critical patent/PL2170729T3/pl
Publication of EP2170729A1 publication Critical patent/EP2170729A1/en
Application granted granted Critical
Publication of EP2170729B1 publication Critical patent/EP2170729B1/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/08—Fastening or securing by means not forming part of the material of the label itself
    • G09F3/18—Casings, frames or enclosures for labels
    • G09F3/20—Casings, frames or enclosures for labels for adjustable, removable, or interchangeable labels
    • G09F3/208—Electronic labels, Labels integrating electronic displays
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D2203/00—Decoration means, markings, information elements, contents indicators
    • B65D2203/12—Audible, olfactory or visual signalling means

Definitions

  • a product package used for merchandising the product and a system incorporating the package Particularly, a package and merchandising system for interactive shopping environments.
  • EP-A-1736951 (Schoeller Arca Systems Service) provides a product identification device having an electronic display (6) which is disposed on the device by adhesive bonding, sealing, or riveting.
  • the display exhibits two display conditions, being opaque in one display condition and transparent in the other.
  • the display is formed as liquid crystal display (LCD) which is received in a recess (5) and enveloped by a liner.
  • LCD liquid crystal display
  • What is desired is an active system for drawing the attention of a shopper to the offerings of the marketer.
  • the present invention provides a product merchandising system which comprises a sensor disposed to detect the presence of a target.
  • the sensor provides an output upon detecting the target.
  • the system also includes a package comprising a package wall, a display element integral to the package wall and visible from the exterior of the package, and a power receiving element integral to the package and operably connected to the display element.
  • the display element changes a characteristic according to a first characteristic change profile received from the power receiving element.
  • the system includes a power distribution element, and a controller.
  • the controller is operably connected to the sensor and to the power distribution element.
  • the controller receives the output of the sensor as an input and provides an output profile to the power distribution element.
  • the power distribution element receives the output profile from the controller and provides a power profile to the power receiving element.
  • a package 100 comprises a package wall 110.
  • the package 100 may comprise a plurality of package walls 110.
  • the package may be formed from any packaging materials as these are known in the art.
  • Exemplary packaging material include: paperboard and corrugated paperboard, metal foils, polymeric materials, wood, metallocene films and composite material formed from combinations thereof.
  • the package wall 110 includes a display element 120.
  • Exemplary display elements 120 include electroluminescent elements organic light emitting diodes, thermo chromic elements and combinations of these.
  • the display element may comprise elements printed upon the package wall 110 or upon a label affixed to the package wall 110. The disposition of display element 120 makes it visible from the exterior of the package 100.
  • the display element may comprise a portion of an exterior surface of the package 100, or the nature of the package 100 may permit the viewing of the display element 120 disposed upon an interior surface of the package via a transparent or semi-transparent exterior surface of the package 100.
  • a transparent or semi-transparent surface may comprise all or only a portion of one or more exterior surfaces of the package 100.
  • the display element 120 may comprise an indicia or a portion of an indicia.
  • the display element may serve as an outline or penumbra of an indicia or a portion of an indicia.
  • the indicia may comprise text or graphics and may relate to the package contents of to other items.
  • the indicia may be printed upon the package, molded into the wall of the package, or otherwise formed into the package wall as is known in the art.
  • the indicia may comprise branding information associated with the package contents or associated with a co-marketing effort.
  • the indicia may be associated with a product attribute or with a product performance attribute.
  • Exemplary product attributes include textual descriptors such as new, better, stronger, whiter, more concentrated, fat free, caffeine free, less calories, and flavor indicators.
  • Exemplary product performance attributes include textual descriptors, cleans, brightens, whitens, colors, instant, long lasting, and permanent. Graphical illustrations of the above delineated descriptors are also
  • Display element 120 may comprise all or part of any of the indicia described above. Display element 120 may comprise a penumbra adjacent to or near the described indicia to outline or highlight the indicia.
  • the package 100 further comprises a power receiving element 130.
  • Power receiving element 130 is operably connected to the display element.
  • the display element 120 changes a characteristic according to a power profile received from the power receiving element 130.
  • the power profile produces a characteristic change in the display element 120 and may be considered a characteristic change profile.
  • the package 100 may comprise multiple display elements 120 and multiple power receiving elements 130.
  • a single power receiving element 130 may provide a characteristic change profile to one or more of the display elements 120.
  • Multiple respective power profiles may be provided to the package 100 via the respective power receiving elements 130.
  • the receipt of respective characteristic change profiles may enable the package display elements to change characteristics according to a predetermined pattern or according to a randomized pattern due to the provision of a sequence of power profiles.
  • the characteristic change of the display element 120 may comprise a change in the luminosity, color, or both, of the display element 120. In one embodiment, at least a portion of display element 120 changes from a first color to a second color according to the characteristic change profile.
  • the package 100 comprises an integral power source (not shown).
  • the power source (not shown) provides power to the power receiving element 130 and thereby to the display element 120.
  • Solar panels and chemical battery cells are exemplary integral power elements (not shown).
  • the package 100 comprises a control element 150.
  • the control element 150 is operably connected between the power receiving element 130 and the display element 120.
  • the control element 150 comprises a control circuit which may alter a characteristic change profile received from the power receiving element 130.
  • the control element 150 provides a characteristic change profile to the display element 120 in response to power received from the power receiving element 130.
  • the power received may be represented by an idealized step function wherein the power is intended to either be on or off. This received power is subsequently modified by the control element to provide a characteristic modifying profile to the display element 120.
  • Exemplary profiles include, sinusoidal, saw-tooth, a segmented step function to alternate between providing and denying power transfer and other control signal patterns as are known in the art.
  • control element 150 provides a plurality of profiles to a plurality of display elements 120 to orchestrate a series of characteristic changes in the package.
  • the package 100 may comprise a portion of a merchandising system 1000.
  • the system 1000 further comprises a sensor 200 to provide a signal according to the presence of a shopper in a predetermined location relative to a package display area.
  • Exemplary sensors 200 include, retroreflective and through beam electromagnetic sensors, induction loop sensors to detect the presence of a metal shopping cart, load cell based sensors to detect the weight of a shopper at a particular location and other sensors as are known in the art.
  • the system 1000 comprises at least one power distribution element 300 disposed to transfer power to one or more packages 100 arrayed adjacent to the power distribution element 300.
  • the power transfer may be via induction, conduction, acoustic energy transfer, radiative energy transfer, and other energy transfer means as are known in the art.
  • the system 1000 comprises a plurality of power distribution elements 300.
  • the system provides a plurality of power profiles to the package 100. Each respective power profile is provided via a respective power distribution element 300.
  • the system 1000 comprises a controller 400.
  • the controller 400 is disposed to accept a signal from the sensor 200 relating to the presence of a shopper.
  • the controller 400 may provide one or more output profiles to the power distribution element 300 according to the sensor signal.
  • the controller 400 may comprise one or more profile programs which serve as a basis for the output profiles provided by the controller 400.
  • the respective programmed profiles may be provided as outputs according to the nature of the input signal and by providing input signals from a plurality of sensors 200 according to varying environmental conditions, the controller 400 may provide environmentally sensitive output profiles to the power distribution element 300.
  • Each of the respective power distribution elements 300 may be disposed at a separate discrete location.

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Details Of Rigid Or Semi-Rigid Containers (AREA)
  • Display Racks (AREA)
  • Distribution Board (AREA)
  • Catching Or Destruction (AREA)
  • Table Devices Or Equipment (AREA)
  • Cartons (AREA)
  • Installation Of Indoor Wiring (AREA)
EP08763458A 2007-07-02 2008-07-02 Package and merchandising system Active EP2170729B1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PL08763458T PL2170729T3 (pl) 2007-07-02 2008-07-02 Opakowanie oraz system promocji produktów

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/824,704 US20090008275A1 (en) 2007-07-02 2007-07-02 Package and merchandising system
PCT/IB2008/052670 WO2009004591A1 (en) 2007-07-02 2008-07-02 Package and merchandising system

Publications (2)

Publication Number Publication Date
EP2170729A1 EP2170729A1 (en) 2010-04-07
EP2170729B1 true EP2170729B1 (en) 2011-06-08

Family

ID=39776104

Family Applications (1)

Application Number Title Priority Date Filing Date
EP08763458A Active EP2170729B1 (en) 2007-07-02 2008-07-02 Package and merchandising system

Country Status (8)

Country Link
US (1) US20090008275A1 (ja)
EP (1) EP2170729B1 (ja)
JP (1) JP5140725B2 (ja)
AT (1) ATE512088T1 (ja)
CA (1) CA2690046C (ja)
ES (1) ES2367830T3 (ja)
PL (1) PL2170729T3 (ja)
WO (1) WO2009004591A1 (ja)

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Also Published As

Publication number Publication date
ATE512088T1 (de) 2011-06-15
EP2170729A1 (en) 2010-04-07
CA2690046C (en) 2014-10-14
JP5140725B2 (ja) 2013-02-13
WO2009004591A1 (en) 2009-01-08
ES2367830T3 (es) 2011-11-08
JP2010531789A (ja) 2010-09-30
CA2690046A1 (en) 2009-01-08
PL2170729T3 (pl) 2011-11-30
US20090008275A1 (en) 2009-01-08

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