EP2044564A4 - SYSTEM AND METHOD FOR THE EXCHANGE OF ADVERTISING MATERIALS - Google Patents

SYSTEM AND METHOD FOR THE EXCHANGE OF ADVERTISING MATERIALS

Info

Publication number
EP2044564A4
EP2044564A4 EP07810434A EP07810434A EP2044564A4 EP 2044564 A4 EP2044564 A4 EP 2044564A4 EP 07810434 A EP07810434 A EP 07810434A EP 07810434 A EP07810434 A EP 07810434A EP 2044564 A4 EP2044564 A4 EP 2044564A4
Authority
EP
European Patent Office
Prior art keywords
exchange system
advertising opportunity
opportunity exchange
advertising
opportunity
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP07810434A
Other languages
German (de)
English (en)
French (fr)
Other versions
EP2044564A2 (en
Inventor
Konrad S Feldman
Paul Sutter
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Quantcast Corp
Original Assignee
Quantcast Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Quantcast Corp filed Critical Quantcast Corp
Publication of EP2044564A2 publication Critical patent/EP2044564A2/en
Publication of EP2044564A4 publication Critical patent/EP2044564A4/en
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Data Exchanges In Wide-Area Networks (AREA)
  • Information Transfer Between Computers (AREA)
EP07810434A 2006-07-20 2007-07-13 SYSTEM AND METHOD FOR THE EXCHANGE OF ADVERTISING MATERIALS Withdrawn EP2044564A4 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US49079206A 2006-07-20 2006-07-20
PCT/US2007/015983 WO2008010954A2 (en) 2006-07-20 2007-07-13 Advertising opportunity exchange system and method

Publications (2)

Publication Number Publication Date
EP2044564A2 EP2044564A2 (en) 2009-04-08
EP2044564A4 true EP2044564A4 (en) 2010-12-22

Family

ID=38957289

Family Applications (1)

Application Number Title Priority Date Filing Date
EP07810434A Withdrawn EP2044564A4 (en) 2006-07-20 2007-07-13 SYSTEM AND METHOD FOR THE EXCHANGE OF ADVERTISING MATERIALS

Country Status (7)

Country Link
EP (1) EP2044564A4 (zh)
JP (1) JP2009545026A (zh)
KR (1) KR20090037892A (zh)
CN (1) CN101490706A (zh)
AU (1) AU2007275806A1 (zh)
CA (1) CA2657925A1 (zh)
WO (1) WO2008010954A2 (zh)

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20120136728A1 (en) * 2010-11-30 2012-05-31 Brightroll, Inc. Networked advertisement exchange
CN110795653A (zh) * 2019-10-15 2020-02-14 连尚（新昌）网络科技有限公司 一种应用展示的方法、设备和计算机存储介质
CN111445290A (zh) * 2020-04-01 2020-07-24 电子科技大学 一种基于社会最大福利的在线广告位拍卖方法

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5717923A (en) * 1994-11-03 1998-02-10 Intel Corporation Method and apparatus for dynamically customizing electronic information to individual end users
US5974398A (en) * 1997-04-11 1999-10-26 At&T Corp. Method and apparatus enabling valuation of user access of advertising carried by interactive information and entertainment services
US6324519B1 (en) * 1999-03-12 2001-11-27 Expanse Networks, Inc. Advertisement auction system
US20050193020A1 (en) * 1999-12-13 2005-09-01 Roy Shkedi Descriptive-profile mercantile method

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
IL127889A0 (en) * 1998-12-31 1999-10-28 Almondnet Ltd A method for transacting an advertisement transfer

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5717923A (en) * 1994-11-03 1998-02-10 Intel Corporation Method and apparatus for dynamically customizing electronic information to individual end users
US5974398A (en) * 1997-04-11 1999-10-26 At&T Corp. Method and apparatus enabling valuation of user access of advertising carried by interactive information and entertainment services
US6324519B1 (en) * 1999-03-12 2001-11-27 Expanse Networks, Inc. Advertisement auction system
US20050193020A1 (en) * 1999-12-13 2005-09-01 Roy Shkedi Descriptive-profile mercantile method

Also Published As

Publication number Publication date
WO2008010954A2 (en) 2008-01-24
AU2007275806A1 (en) 2008-01-24
JP2009545026A (ja) 2009-12-17
CA2657925A1 (en) 2008-01-24
WO2008010954A3 (en) 2009-04-02
KR20090037892A (ko) 2009-04-16
AU2007275806A2 (en) 2009-02-19
EP2044564A2 (en) 2009-04-08
CN101490706A (zh) 2009-07-22

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Legal Events

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