EP2020002A2 - Stationary surface, for example a playing field, and method for providing signs on a stationary surface - Google Patents
Stationary surface, for example a playing field, and method for providing signs on a stationary surfaceInfo
- Publication number
- EP2020002A2 EP2020002A2 EP07725421A EP07725421A EP2020002A2 EP 2020002 A2 EP2020002 A2 EP 2020002A2 EP 07725421 A EP07725421 A EP 07725421A EP 07725421 A EP07725421 A EP 07725421A EP 2020002 A2 EP2020002 A2 EP 2020002A2
- Authority
- EP
- European Patent Office
- Prior art keywords
- designations
- stationary surface
- stationary
- advertising
- playing field
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
- 238000000034 method Methods 0.000 title claims description 8
- 230000005540 biological transmission Effects 0.000 claims description 2
- 238000005507 spraying Methods 0.000 claims 1
- 230000000694 effects Effects 0.000 description 2
- 239000003086 colorant Substances 0.000 description 1
- 238000004590 computer program Methods 0.000 description 1
- 230000001351 cycling effect Effects 0.000 description 1
- 230000001419 dependent effect Effects 0.000 description 1
- 230000004438 eyesight Effects 0.000 description 1
- 238000002347 injection Methods 0.000 description 1
- 239000007924 injection Substances 0.000 description 1
- 230000007794 irritation Effects 0.000 description 1
- 230000003287 optical effect Effects 0.000 description 1
- 230000001737 promoting effect Effects 0.000 description 1
- 230000000717 retained effect Effects 0.000 description 1
- 239000007921 spray Substances 0.000 description 1
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F19/00—Advertising or display means not otherwise provided for
- G09F19/22—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated
Definitions
- Stationary surface such as a playing field, as well as a method for applying designations on a stationary surface
- the invention relates to a stationary surface, such as a playing field, according to the preamble of claim 1, and a method for attaching labels on a stationary surface.
- the object of the present invention is to utilize a stationary surface for an occasion, for example a playing field of a sports event, optimally for advertising purposes or the like, whereby also a method for attaching the advertising pamphlets, advertising logos and advertising messages and / or design elements to the invention stationary surface should be proposed.
- the entire surface or the entire. Playing field can be provided with structured, preferably even rows or distributed in a particular pattern individual designations, an optimal utilization of the area for attaching advertising, etc. can be achieved.
- the structure of the arrangement of the designations is in a particularly suitable variant according to the invention preferably chosen so that offers the viewer from a distance the image of a uniform surface structure, and only when viewed from close up, the advertising messages reveal.
- the individual designations are arranged so that they are viewed from a greater distance, individually no longer recognizable and appear as a dot or spots in a larger scale grid, which forms, for example, an advertisement, advertising logo, advertising message or a design element .
- a larger scale grid which forms, for example, an advertisement, advertising logo, advertising message or a design element .
- the object formed by this larger scale grid can not be individually recognizable - viewed from a further distance - but in turn be part of an even larger scale grid. This effect can theoretically be repeated arbitrarily. This type of structuring allows the placement of advertising on objects, on which an advertising message is always recognizable from all possible viewing distances.
- the advertising is applied with a reduced contrast level, so that for the viewer interested primarily in the event and not on advertising messages advertising appears not irritating and thus not too obtrusive.
- the size of the individual designations alone or in combination with the embodiment set out above can be chosen so small that for the viewer the designation becomes recognizable only in close-up through a camera depending on the resolution of the image transmission and the eyesight of the viewer, so that they promotional and yet not disturbing to the viewer of the occasion.
- the overall image of the stationary area for example a football, rugby or cricket field
- familiar to the spectator can be retained.
- the particular rows or labels or advertising logos advantageously have a noticeably smaller contrast intensity than the game markings.
- irritations and thus the impression of too intrusive advertising can be reduced or completely prevented, especially for spectators who are primarily interested in the event, as well as among the actors.
- Attaching advertising pamphlets, advertising logos, advertising messages or design elements on a stationary surface which can be, for example, a playing field, surfaces on an airfield, surfaces on or at a racetrack or, for example, road surfaces in a bicycle race is preferably carried out according to the invention with a vehicle having a marking head with one or more nozzles, which are individually controlled depending on the position of the vehicle and attach the names accordingly.
- the mobile vehicle is moved during printing along the surface to be printed and its current positions continuously determined by a positioning system, preferably a satellite navigation system.
- the control of the nozzles takes place in coordination with the current position detected by the positioning system.
- the invention can be applied for a wide variety of applications, such as the stationary surfaces can be, for example, playing fields with or without surrounding areas, airfields, areas on or at a race track, road surfaces, parking lots, snow fields or ice. These areas can be provided with advertising leaflets, advertising logos, advertising messages, pictures and / or with design elements. They are particularly suitable for sports events, but also for other occasions or major events, especially if this is associated with media coverage.
- Fig. 1 shows an embodiment of an inventive stationary
- FIG. 1 shows a rugby playing field 1 as an exemplary embodiment of a stationary surface according to the invention for a sports event.
- a rugby playing field 1 as an exemplary embodiment of a stationary surface according to the invention for a sports event.
- it could also be a different field, for example, a football field, a race track or a set up on a street target field for a cycling race etc.
- the playing field 1 is provided with game markings 2 and subdivided by these into a number of subfields 3.
- the entire surface of the playing field 1 is printed with uniformly distributed designations 5, 5 ', which are intended for advertising purposes and which may mainly be advertising logos.
- the subfields 3 delimited by the marked lines are preferably uniformly filled with the designations 5, 5 ', the size and the number of designations 5, 5' being adapted per subfield 3 of the subfield size.
- the size and the contrast intensity of the attached advertising pamphlets, advertising logos, advertising messages and / or design elements can be selected such that the designations 5, 5 'can only be recognized by close-up shots by a camera.
- the contrast strength of the game marks 2 is much stronger in the case shown than that of the attached imprints 5, 5 ', since the game marks 2 should always be clearly visible.
- the advertising logos on the other hand, should not irritate the viewer in front of the screen or the player on the field.
- a vehicle 10 For printing the playing field 1, a vehicle 10 is used, which is shown in simplified form in Fig. 2.
- the vehicle 10, which is movable on wheels 12, is equipped with a marking head 15 which has a plurality of nozzles (injection nozzles) 16.
- the spray nozzles 16 are each with a Connected color tank. They are arranged in one or more rows. The number of rows, viewed transversely to the direction of travel, depends on whether one, two or more colors are printed.
- the marking head 15 is preferably arranged vertically adjustable.
- the nozzles 16 are controlled individually as a function of the current position of the vehicle according to a template to be reproduced.
- the vehicle 10 is moved along the surface to be printed, and its current positions are continuously determined by a positioning system 19, preferably a satellite navigation system.
- a positioning system 19 preferably a satellite navigation system.
- the control of the nozzles 16 takes place in coordination with the current position detected by the positioning system.
- the software compares the individual coordinates of the nozzles with predetermined desired coordinates of the individual pixels of the logo, and each individual nozzle 16 is opened in each case when it is in position exactly at the desired position of the georeferenced pixel.
- a printing by the vehicle (10), especially in breaks of sports events could be provided for the restoration of any damaged designations.
- the application according to the invention can also exploit the effect of the partial color mixing or also all other optical effects, such as those of three-dimensionality.
Landscapes
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)
- Toys (AREA)
- Printing Methods (AREA)
- Details Of Garments (AREA)
- Treatment Of Fiber Materials (AREA)
- Illuminated Signs And Luminous Advertising (AREA)
- Application Of Or Painting With Fluid Materials (AREA)
Abstract
Description
Claims
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CH00851/06A CH699138B1 (en) | 2006-05-24 | 2006-05-24 | Stationary surface, such as a pitch, and a method for applying labels on a stationary surface. |
PCT/EP2007/004519 WO2007144062A2 (en) | 2006-05-24 | 2007-05-22 | Stationary surface, for example a playing field, and method for providing signs on a stationary surface |
Publications (2)
Publication Number | Publication Date |
---|---|
EP2020002A2 true EP2020002A2 (en) | 2009-02-04 |
EP2020002B1 EP2020002B1 (en) | 2017-04-05 |
Family
ID=38728942
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
EP07725421.7A Active EP2020002B1 (en) | 2006-05-24 | 2007-05-22 | Stationary surface, for example a playing field, and method for providing signs on a stationary surface |
Country Status (7)
Country | Link |
---|---|
US (1) | US20100024265A1 (en) |
EP (1) | EP2020002B1 (en) |
AU (1) | AU2007260323B2 (en) |
CH (1) | CH699138B1 (en) |
NZ (1) | NZ573184A (en) |
WO (1) | WO2007144062A2 (en) |
ZA (1) | ZA200810030B (en) |
Families Citing this family (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2016160931A1 (en) * | 2015-03-30 | 2016-10-06 | Shinyfield | A chlorophyll-based agent for marking living greenery |
Family Cites Families (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US6000728A (en) * | 1991-07-12 | 1999-12-14 | The Standard Register Company | Security document |
DE29604773U1 (en) | 1996-03-14 | 1997-04-10 | Jentsch, Jürgen, 87629 Füssen | Sports facility with advertising media |
DE19900366C2 (en) * | 1998-06-16 | 2000-05-18 | Limat Ag Eschen | Transmission device for the hidden transmission of image content |
DE29907795U1 (en) | 1999-05-03 | 1999-10-07 | Frerick, Andreas, 46286 Dorsten | Lawns as advertising media |
CH694807A5 (en) | 2000-10-02 | 2005-07-29 | Udw | Process for the preparation of markings as well as a mobile device for performing the method. |
EP1467340A1 (en) | 2003-04-08 | 2004-10-13 | Ideeundtechnik | Method for generation of an image |
-
2006
- 2006-05-24 CH CH00851/06A patent/CH699138B1/en not_active IP Right Cessation
-
2007
- 2007-05-22 EP EP07725421.7A patent/EP2020002B1/en active Active
- 2007-05-22 US US12/301,829 patent/US20100024265A1/en not_active Abandoned
- 2007-05-22 WO PCT/EP2007/004519 patent/WO2007144062A2/en active Application Filing
- 2007-05-22 AU AU2007260323A patent/AU2007260323B2/en active Active
- 2007-05-22 NZ NZ573184A patent/NZ573184A/en unknown
-
2008
- 2008-11-25 ZA ZA200810030A patent/ZA200810030B/en unknown
Non-Patent Citations (1)
Title |
---|
See references of WO2007144062A2 * |
Also Published As
Publication number | Publication date |
---|---|
ZA200810030B (en) | 2010-04-28 |
WO2007144062A3 (en) | 2008-03-20 |
WO2007144062A2 (en) | 2007-12-21 |
AU2007260323B2 (en) | 2012-04-26 |
EP2020002B1 (en) | 2017-04-05 |
AU2007260323A1 (en) | 2007-12-21 |
CH699138B1 (en) | 2010-01-29 |
US20100024265A1 (en) | 2010-02-04 |
NZ573184A (en) | 2012-06-29 |
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