EP1954592A2 - Emballage de produit de consommation - Google Patents

Emballage de produit de consommation

Info

Publication number
EP1954592A2
EP1954592A2 EP06804086A EP06804086A EP1954592A2 EP 1954592 A2 EP1954592 A2 EP 1954592A2 EP 06804086 A EP06804086 A EP 06804086A EP 06804086 A EP06804086 A EP 06804086A EP 1954592 A2 EP1954592 A2 EP 1954592A2
Authority
EP
European Patent Office
Prior art keywords
package
consumer product
upper enclosure
lower base
stabilizing extension
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP06804086A
Other languages
German (de)
English (en)
Inventor
Gene Michael Altonen
Ayub Ibrahim Khan
Danny David Lumpkin
James Robert Taylor
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Procter and Gamble Co
Original Assignee
Procter and Gamble Co
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Procter and Gamble Co filed Critical Procter and Gamble Co
Publication of EP1954592A2 publication Critical patent/EP1954592A2/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D11/00—Containers having bodies formed by interconnecting or uniting two or more rigid, or substantially rigid, components made wholly or mainly of plastics material
    • B65D11/10—Containers having bodies formed by interconnecting or uniting two or more rigid, or substantially rigid, components made wholly or mainly of plastics material of polygonal cross-section and all parts being permanently connected to each other
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D25/00—Details of other kinds or types of rigid or semi-rigid containers
    • B65D25/02—Internal fittings
    • B65D25/10—Devices to locate articles in containers

Definitions

  • the present invention relates to a consumer product package and method for merchandising consumer products in a retail store, particularly Food, Drug and Mass (FDM) markets.
  • FDM Food, Drug and Mass
  • a secondary package must also withstand handling through the warehousing and distribution system.
  • the secondary package must be able to resist damage from drop impacts, withstand contact with adjacent packages during shipping, and avoid damage caused by vibrations during shipping.
  • the secondary package must be able to securely hold the primary package and protect it from potential damage during shipping and warehousing conditions.
  • the present invention provides a new consumer product package and method for merchandising consumer products in a retail store, particularly FDM markets.
  • the present invention relates to a consumer product package comprising: (a) an upper enclosure, said upper enclosure comprising a top panel and at least one side panel extending away from said top panel and defining an interior portion sufficiently large to enclose a consumer product; said upper enclosure further comprising, i) an upper stabilizing extension extending from said top panel in said interior portion, said stabilizing extension being sufficiently long so as to contact said consumer product; wherein ii) a first portion of said side panel is visibly clear and a second portion of said side panel is substantially opaque; and (b) a lower base comprising a bottom surface and a lower stabilizing extension extending away from said bottom surface in said interior portion, said lower stabilizing extension being sufficiently long so as to contact said consumer product; wherein said upper enclosure is in mating relationship to said lower base portion such that said consumer product is held by said contact of said upper and lower stabilizing extensions.
  • the present invention also relates to a method of merchandising a consumer product in a retail store, comprising: displaying the consumer product package of the present invention and displaying the consumer product package of the present invention in a retail store.
  • FIG. 1 is a cross-sectional front perspective view of the consumer product package of the present containing a consumer product
  • FIG. 2 is an exploded cross-sectional front perspective view of the consumer product package of the present invention containing a consumer product;
  • FIG. 3 is a back perspective view of the upper enclosure of the present invention;
  • FIG. 4 is an exploded front perspective view of the package of the present invention.
  • FIG. 5 is an exploded perspective view of the package of the present invention.
  • FIG. 6 is an exploded bottom perspective view of the package of the present invention.
  • One acceptable test method for determining whether a product is clear is to attempt to read a series of words placed immediately behind and contacting one surface of the package, the words being printed in black color, 14 point Times New Roman font, printed on a white sheet of paper.
  • the word and/or letters must be visible and/or readable from the front of the package by an individual using unaided 20/20 eyesight and positioned 12 inches in front of the package in indoor lighting conditions, such as retail outlight lighting conditions.
  • the term "frosted” is defined herein as the practice of inducing a low level of light scattering into an otherwise “clear” material causing the material to become matted in appearance.
  • tinted is defined herein as the practice of adding a low level of pigment of dye into a material for the purpose of imparting a color into the material.
  • substantially opaque refers to the ability to sufficiently block the transmission of light so that bodies lying behind are not easily perceivable.
  • Contact means direct or indirect contact.
  • Conser product refers to any consumer product that can be bought or sold by a consumer including but not limited to beauty care products, household care products, health care products, automobiles, supplies, industrial products, pet care products and the like.
  • Beauty care product refers to any product bought or sold by a consumer as it relates to skin, hair, nails, aromatherapy, fragrances and the like.
  • fragrances it is meant fine fragrances typically sold in department and specialty stores as well as fragrances that may be sold in FDMs.
  • the present invention provides for a new consumer product package for containing a consumer product.
  • the consumer product is able to be viewed through at least one visibly clear surface of the consumer product package.
  • the consumer product is positioned in the package in a front-facing orientation.
  • the package also provides proper orientation and security means for the consumer product such that the package aids in merchandising the consumer product in a retail environment. While the FIGURES provide details of one embodiment of the present invention, one of ordinary skill in the art recognizes that the present invention is not limited to consumer product packages wherein all but one surface is visibly clear or wherein the consumer product package is shaped or sized as shown. Below provides the details of each component of the consumer product package of the present invention.
  • a cross-sectional front perspective view of the consumer product package 100 of the present invention is shown containing an example of a consumer product 110 within the package 100.
  • the package 100 includes an upper enclosure 120 and a lower base 200 that mates to form the consumer product package 100 of the present invention.
  • the package 100 can be visibly clear on the top panel 130 and side panels 140.
  • One side panel 140, particularly the back surface 150, is shown as substantially opaque which functions to enhance the display appearance for the consumer product 110.
  • the upper enclosure 120 comprises a top panel 130 and at least one side panel 140 that extends away from the top panel 130 of the package 100.
  • the package 100 may comprise four side panels 140 which, together with the top surface 130 define an interior portion 160 of the upper enclosure 120. If four side panels 140 are used (as shown), the side panels 140 may be referred to as the front surface 142, the side surfaces 144 and the back surface 150. It is realized that the upper enclosure 120 and the lower base 200 could be circular, oval, symmetric or non-symmetric in shape.
  • the front surface 142 could be interpreted as the visible portion of the consumer package 100 intended to face forward on the retail shelf, the back surface 150 being directly opposite the front surface 142, and the side surfaces 144 being perpendicular to the front surface 142.
  • the interior portion 160 of the package 100 should be sufficient in size to accommodate the consumer product 110 within the package 100. As shown, the interior portion 160 may be sized sufficiently to create an upper void 146 such that the side panels 140 do not contact the consumer product 110. Extending from the interior portion 160 of the top panel 130 of the package 100 is an upper stabilizing extension 170 which should be sufficient in length to contact the consumer product 110 held within the package 100.
  • the upper stabilizing extension 170 can be of any shape and can be molded into the top panel 130 (as shown) or may be included within the package 100 as a separate part (not shown).
  • the upper stabilizing extension 170 functions to aid in stabilizing and securing the consumer product 110 such that vertical and/or lateral movement of the consumer product 110 is minimized or negated.
  • the top panel 130 and side panels 140 of the present invention may be visibly clear. As shown, the top panel 130, the front surface 142 and the side surfaces 144 may be visibly clear such that the consumer product 110 can be displayed and seen from within the package 100.
  • a back perspective view of the upper enclosure 120 of the present invention is shown.
  • the back surface 150 may be substantially opaque which functions to enhance the display appearance for the consumer product 110 (FIG.
  • the back surface 150 may also be initially visibly clear after manufacturing yet the package 100 may include a label 110 (not shown) to give the appearance that the back surface 150 is substantially opaque. It has been discovered that if all the side panels 140 are visibly clear, the back surface 150 of the package 100 becomes highly variable which may not provide the contrast needed for optimal display of the consumer product 100.
  • the package 100 provides a consistent and optimal contrast with the consumer product 110 (FIG. 2). Particularly if the consumer product 110 (FIG. 2) is colorless and contained in a clear primary package, the package 100 of the present invention is beneficial in displaying and merchandising such a product 110 (FIG.
  • the back surface 150 may also include aesthetic traits such as being tinted, frosted, metallic, smooth solid, glittered and the like. Exhibiting a substantially opaque back surface 150 within the package 100 may be particularly useful for displaying beauty care products which are typically packaged in opaque cartons or in packages where the product inside is obstructed from view. This may be particularly true as it relates to fragrances which are often sold in cardboard boxes that obstruct the view of the fragrance bottle.
  • the lower base 200 comprises a bottom surface 210 and a lower stabilizing extension 220 that extends away from the bottom surface 210.
  • the lower stabilizing extension 220 may be of any shape and may be molded within the package 100 (as shown).
  • the lower stabilizing extension 220 may also be included within the package 100 as a separate part 110 (not shown).
  • the lower stabilizing extension 220 works with the upper stabilizing extension 170 to sandwich the consumer product 110 (FIG. 2) thereby minimizing or negating any vertical and/or lateral movement.
  • a lower void 230 may be created which aids in ensuring uniform resistance and expansion in the package 100.
  • Assisting with the function of the lower void 230 is at least one extension channel 240 which aids in allowing the lower stabilizing extension 220 to adjust vertically to accommodate for height variations while still keeping the consumer product 110 (FIG. 2) secure. Even when in the same line of manufacturing, consumer products 110 (FIG. 2), particularly those made from a glass material, are known to vary slightly in size. Because of the foregoing elements, the lower base 200 of the present invention is advantageous over prior consumer product packages that may fail to account for such manufacturing discrepancies.
  • At least one orientation tab 250 may be used to aid in securing the consumer product 110 and in keeping the consumer product 110 (FIG. 2) in a front-facing orientation.
  • the orientation tab 250 may also aid in preventing the consumer product 110 (FIG. 2) from sliding forward or sideways during distribution and handling.
  • the orientation tabs 250 may also comprise a locking means, for example a notch 260, that provides added security by interaction with a receiving means, for example ribs 270, manufactured into the lower perimeter 115 of the consumer product 110.
  • the locking- means 260 and the receiving means 270 can mate by any mating means known in the art such as a frictional press fit engagement, snap fit, latches, hooks, notches and the like.
  • a frictional press fit engagement such as a frictional press fit engagement, snap fit, latches, hooks, notches and the like.
  • discontinuous, non-surrounding it is meant that the orientation tabs 250 should not provide a security or stability means such that the tabs form an indent or footprint that completely surrounds the entire lower perimeter 115 of the product 110.
  • the orientation tabs 250 should be spatially aligned at points perpendicular to the lateral axis of the lower stabilizing extension 220 and/or bottom surface 210.
  • the orientation tabs 250 may be positioned so as to exceed no more than about 90%, no more than about 75%, no more than about 60%, no more than about 45%, no more than about 30%, no more than about 20%, no more than about 10% or no more than about 5% of the lower perimeter 115 of the product 110.
  • Two or more orientation tabs 250 may also vary in height, however, the height of any orientation tab 250 should be such that it does not impede or obstruct the display of the consumer product 110.
  • the height of an orientation tab 250 may be no more than about 50%, no more than about 20%, no more than about 15%, no more than about 10%, no more than about 5% or no more than about 1% of the height (from top to bottom along a longitudinal axis) of the consumer product 110 when viewed from the front surface 142 of the package 100.
  • Contact of the orientation tabs 250 with the consumer product 110 may occur at various points along the lower perimeter 115 of the consumer product 110 as long as there is a relative spatial distance from one tab 250 to another tab 250. It is understood that the perimeter of a product can be defined and measured by a variety of means.
  • the "lower perimeter 115 of a consumer product” 110 refers to the lower surrounding area of the consumer product 110 at a height above the base of the consumer product 110 wherein the height is equal to the highest contact point of the orientation tab 250 and the consumer product 110.
  • FIG. 5 an exploded perspective view of the package 100 of the present invention is shown.
  • the upper enclosure 120 and the lower base 200 can be mated by any means known in the art, including by frictional press fit engagement, snap fit, latches, hooks, and the like.
  • the lower base 200 and the upper enclosure 120 can mate by way of at least one locking tab 260 and locking protrusion 270 wherein the mating may occur on the exterior 167 (mating elements not shown) or interior 165 of the package 100.
  • the locking tab 260 and locking protrusion 270 function to secure the consumer product 110 (FIG. 2), its pilfer-proof design also serves to deter theft and/or destruction of the consumer product 110.
  • an exploded bottom perspective view of the package 100 is shown.
  • At least one integral tab 300 (two shown) is included within the lower base 200 and is semi-destructive in order to deter a would-be thief in a store.
  • the integral tab 300 is also intuitive in design so as to not cause difficulties in opening the package 100 after purchase.
  • the package 100 may be opened by disengagement of the lower base 200 from the upper enclosure 120.
  • the tab flexor 270 of the present invention the tab flexor 270 folds into the package 100 creating more surface area to grab the integral tab 300.
  • the integral tab 300 is then pulled away so as to tear away from the package 100.
  • an advantage of the integral tab 300 is that no additional packaging materials such as a flexible plastic film, thermoformed plastic cover, or tamper-resistant stickers are required to deter theft and/or destruction of the consumer product 100 (FIG. 2).
  • the pilfer-proof feature is less costly and less wasteful than the pilfer-proof features that have come before.
  • the material used for the upper enclosure 120 and the lower base 200 of the package 100 includes rigid and semi-rigid materials.
  • rigid and semi-rigid materials of the present invention may include, but are not limited to, thermoplastic materials such as polypropylene (PP), polyethylene (PE), polystyrene (PS), polyethylene- terepthalate (PET), Styrene-Acrylonitrile Copolymer (SAN); Polyethylene-terepthalate copolymers, polycarbonate (PC), polyamides and mixtures thereof.
  • PP polypropylene
  • PE polyethylene
  • PS polystyrene
  • PET polyethylene- terepthalate
  • SAN Styrene-Acrylonitrile Copolymer
  • PC Styrene-Acrylonitrile Copolymer
  • PC polycarbonate
  • the parts of the upper enclosure 120 and/or lower base 200 may be manufactured by any number of plastic and paper manufacturing methods known in the art including, but not limited to, injection molding.
  • the materials used in conjunction with the securing features detailed above also function to make the package 100 (FIG. 2) drop-impact resistant.
  • drop-impact resistant it is meant that the package 100 is able to resist drops onto a hard surface, such as a tiled or thinly-carpeted floor typically found in a retail store, from distances of from at least about 3 feet, from at least about 6 feet or from at least about 9 feet.
  • the orientation tabs can aid in the drop-impact resistance, however, the package 100 without such orientation tabs (FIG. 2) can also resist such drop-impact while still securing the consumer product (FIG.
  • the consumer product 110 is able to maintain a stable position and remain in a front-facing orientation after side, top, rear or bottom handling impacts.
  • handling impacts it is meant to include impacts often occurring during distribution and handling.
  • the package 100 of the present invention can resist such handling impacts (with or without orientation tabs (FIG. 2)) that occur from at least about 3 feet, from at least about 6 feet or from at least about 9 feet to any position on the package 100.
  • the present invention also provides a method for merchandising consumer products by using the consumer product package of the present invention.
  • a package provides an advantageous means for displaying a consumer product while deterring would be thieves from pilfering the consumer product within the package.
  • a consumer product may be merchandised in a retail store by displaying a consumer product within the package of the present invention. That package may then be displayed in a retail store such as on a shelf and/or behind a glass door.
  • a retail store includes, but is not limited to, FDM (Food, Drug and Mass) markets, department stores, specialty stores, club markets and the like. Of particular interest to the present invention may be FDM markets.

Landscapes

  • Engineering & Computer Science (AREA)
  • Mechanical Engineering (AREA)
  • Packages (AREA)
  • Cartons (AREA)

Abstract

La présente invention a trait à un emballage de produit de consommation et à un procédé permettant de promouvoir des produits de consommation dans un magasin de vente au détail, en particulier les marchés de l'alimentation, des médicaments et de masse (FDM).
EP06804086A 2005-09-22 2006-09-22 Emballage de produit de consommation Withdrawn EP1954592A2 (fr)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US71985205P 2005-09-22 2005-09-22
US11/520,995 US20070151900A1 (en) 2005-09-22 2006-09-14 Consumer product package
PCT/US2006/037125 WO2007038353A2 (fr) 2005-09-22 2006-09-22 Emballage de produit de consommation

Publications (1)

Publication Number Publication Date
EP1954592A2 true EP1954592A2 (fr) 2008-08-13

Family

ID=37591908

Family Applications (1)

Application Number Title Priority Date Filing Date
EP06804086A Withdrawn EP1954592A2 (fr) 2005-09-22 2006-09-22 Emballage de produit de consommation

Country Status (4)

Country Link
US (1) US20070151900A1 (fr)
EP (1) EP1954592A2 (fr)
CA (1) CA2621969C (fr)
WO (1) WO2007038353A2 (fr)

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* Cited by examiner, † Cited by third party
Title
See references of WO2007038353A2 *

Also Published As

Publication number Publication date
CA2621969A1 (fr) 2007-04-05
WO2007038353A2 (fr) 2007-04-05
CA2621969C (fr) 2011-03-15
US20070151900A1 (en) 2007-07-05
WO2007038353A3 (fr) 2007-11-15

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