Classifications

• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

• the present invention relates to the information processing technology, particularly to a method and apparatus for estimating total interest of a group of users directing to a content.
• Content recommendation is a very hot technology in information processing, and its fundamental principle is to analyze content on the basis of pre-set determination conditions to find out the degree of interest (hereinafter referred to as interest) of particular users/a group of users, and then decide whether to recommend the content to said users/a group of users.
• interest degree of interest
• This technology has a prospect of wide application in television programs recommendation. For that matter, many researches are now being carried on against this background.
• Those to whom content is recommended may be an individual user, or a group of users that made up of at least two users or members.
• a group of users may be made up of family members or roommates living in the same dormitory.
• a group of users relates to the mutual effect of the members therein; hence, the analysis and evaluation of the interest of a group of users are more complicated than those of an individual user.
• the method for determining the recommendation point first obtain the electronic program guide (EPG), namely, the television program forecast information existing in an electronic form. Then, obtain the profile 300 of the member of a group of users containing each viewer's preference towards each feature. After that, if necessary, convert each viewer's preference towards each feature into same numeric rating.
• the following processing step is to determine, according to the viewer profile described above, the extent to which a program is worth recommending, or the point at which it is recommended to each viewer.
• One object of the present invention is to correctly determine total interest of a group of users directing to a content to recommend content to it more individually.
• the present invention provides a method for estimating total interest of a group of users directing to a content, wherein the group of users includes at least two members, and the method comprising the steps of: obtaining information relating to available time slice of the content and features contained in the content; obtaining value of each member's priority in different time slice and preference of the member directing to the contained features; and determining the total interest according to the value of each member's priority in the available time slice and preference of the member directing to the contained features.
• the value of each member's priority is arranged that value of one of the member's priority is different on at least two time slices, the two time slices is from a plurality of time slices divided by a day. Or the value of each member's priority is arranged that that value of one of the member's priority is different on the same time slice of at least two different days.
• determining step comprises the steps of: determining value of interest of the group of users directing to the features contained in different time slice according to value of each member's priority in different time slice and the preference directing to the contained features; determining the value of interest of the group according to the available time slice and combining the value of interest of the group to acquire the total interest.
• the present invention provides a method for recommending content to a group of users, wherein the group of users includes at least two members, and the method comprising the steps of: obtaining information relating to available time slice of the content and features contained in the content; obtaining value of each member's priority in different time slice and preference of the member directing to the contained features; determining the total interest according to the value of each member's priority in the available time slice and preference of the member directing to the contained features and recommending to the group of users according to the total interest.
• Still another aspect of the present invention is to provide an apparatus for estimating total interest of a group of users directing to a content, wherein the group of users includes at least two members, comprising: obtaining means for obtaining information relating to the available time slice of the content and features contained in the content; receiving means for receiving value of each member's priority in different time slice and preference of the member directing to the contained features and determining means for determining the total interest according to the value of each member's priority in the available time slice and preference of the member directing to the contained features.
• the value of each member's priority is arranged that value of one of the member's priority is different on at least two time slices, the two time slices is from a plurality of time slices divided by a day. Or the value of each member's priority is arranged that that value of one of the member's priority is different on the same time slice of at least two different days.
• the determining means comprises: generating means for determining value of interest of the group of users directing to the features contained in different time slice according to value of each member's priority in different time slice and the preference directing to the contained features; searching means for determining the value of interest of the group according to the available time slice; and computer means for combining the value of interest of the group to acquire the total interest.
• Still another aspect of the present invention is to provide an apparatus for recommending content to a group of users, wherein the group of users includes at least two members, including: obtaining means for obtaining information relating to available time slice of the content and features contained in the content; receiving means for receiving value of each member's priority in different time slice and preference of the member directing to the contained features; determining means for determining the total interest according to the value of each member's priority in the available time slice and preference of the member directing to the contained features; and recommending means for recommending to the group of users according to the total interest.
• Still another aspect of the present invention is to provide a computer program product for estimating total interest of a group of users directing to a content, wherein the group of users includes at least two members, comprising: codes for obtaining information relating to available time slice of the content and features contained in the content; codes for obtaining value of each member's priority in different time slice and preference of the member directing to the contained features; and codes for determining the total interest according to the value of each member's priority in the available time slice and preference of the member directing to the contained features.
• the present invention also relates to a memory carrier containing the computer program product.
• a way may be used in which priority of each member of the group varies from time to time to adapt to the many states where each group member's influence for content selection is dynamic, so as to recommend content to a group of users more correctly.
• a member's priority may be set to be changing from one time slice to another. This implement has the advantage of simplicity and flexibility, and fits the television program interest estimation and recommendation. Besides, interest of the group of users' directing to each feature in every time slice is able to be pre-computed on this basis and it will be used in subsequent computation of the total interest, which reduces the computation expenses, and, thus, simplifies the hardware structure.
• Fig. 1 is a flow diagram illustrating a preferred embodiment according to the method of the present invention for estimating total interest of a group of users directing to a content.
• Fig. 2 is a flow diagram illustrating an exemplary embodiment of computing interest of a group of users directing to a feature based on fuzzy logic processing mode.
• Figs. 3a, 3b and 3c illustrating the membership functions used in the fuzzy logic processing mode as shown in Fig. 2, corresponding respectively to the preference, priority and interest of a group of users directing to a feature.
• Fig. 4 is a flow diagram illustrating another preferred embodiment according to the method of the present invention for estimating total interest of a group of users directing to a content.
• Fig. 5 is a flow diagram illustrating a preferred embodiment according to the method of the present invention for recommending content to a group of users.
• Fig. 6 is block diagram illustrating an embodiment according to the apparatus of the present invention for estimating total interest of a group of users directing to a content.
• Fig. 7a is block diagram illustrating an embodiment according to the apparatus of the present invention for recommending content to a group of users.
• Fig. 7b is block diagram illustrating another embodiment according to the apparatus of the present invention for recommending content to a group of users.
• Fig. 1 is a flow diagram illustrating a preferred embodiment according to the method of the present invention for estimating total interest of a group of users directing to a content.
• the content is a television program.
• the user's data are obtained, including every group member's preference directing to each feature and the members' priority in selecting television program.
• the user's data and other user-related data may be stored in a user profile for future use.
• the user profile is data file in a given format. They may be revised in ways of upgrading by program provider on a regular basis, or revision by the group members according to their needs.
• Tables 1 and 2 respectively show the data structures of the two categories of the user data.
• the user data are obtained in various ways. For example, if a set-top box is used to perform the function of total interest computation, the set-top box may obtain the user data by virtue of downloading it from the remote server of a program provider through, say, the cable television network or LAN, while the user data provided in the remote server may be statistic data acquired from the sample of a large number of families; or family members set the user data personally through the input device and store them in devices, such as the set-top box, for calculation of total interest; and family members' information of television viewing is automatically gathered through the monitor device (e.g. video camera and remote control) installed in the vicinity of a television set, and the information is sent to the set-top box, or transmitted to a remote server through network to form the user data via statistic and analysis.
• the monitor device e.g. video camera and remote control
• Table 1 contains the data of every group member's preference directing to each feature.
• the group of users is made up of the father, mother, child 1 and child 2.
• the television programs viewed contain A-K, summing to 11 features, in which A shows that the programs are in English, or mainly in English; B, C and D show that the programs are relating to computer, mathematics and chemistry respectively; E represents programs of romantic movies; F and G respectively show that the programs are cartoon or television series; H represents news programs; I commercials; J comedic programs; and K sports programs.
• the numeric values in the Table show a member's preference directing to a particular feature, that is, in the present embodiment, numeric values are used to describe or indicate every group member's preference directing to the features contained in the content.
• child 1 likes to watch cartoon film; hence his preference directing to it is 0.8. Since he is not interested in television series and news; hence the corresponding values are 0. Besides, child 1 hates to watch commercial advertisement; hence the value of his preference directing to this feature is at -0.6.
• the other family members may also be given the corresponding values according to their respective preferences.
• Table 2 contains every group member's priority data. As the description of the interest computation mode will show, the priority here may manifest a member's effect on total interest of the group of users. Higher priority means the member's relative salient effect on the total interest, or vice versa.
• the television program viewing time is divided into four time slices, and each member's priority in different time slice does not remain constant.
• the priority changing from time to time reflects the changing in the viewers of television programs. For another example, every day mother's priority is lower at
• the early low priority is due to their being too busy with the familiar chores to watch TV.
• the later time slice is mother's spare time.
• the priority may be set at a very high value to ensure that she has more say in television program selection.
• the priority is at different value in different time slice within a day.
• This mode is relatively suitable for estimation and recommendation of television program interest.
• different values are taken for priority change in the time slice in the working days and holidays.
• different priority values are taken by year, month or day to reflect the holiday and seasonal factors, or priority is indicated in the form of a mathematical function changing with the time.
• step S 120 enter step S 120 and compute interest of a group of users directing to each feature in each time slice (also known as feature Interest in the present invention) after performing step SI lO of obtaining user data.
• feature Interest also known as feature Interest in the present invention
• step S 130 and create a user profile to store interest of the group of users directing to each feature in each time slice computed in said step S 120.
• Table 3 shows an exemplary structure form of the profile.
• features A-K have their respective computation values in the four time slices, representing interest of the group of users directing to one of the features in each time slice. Due to the only purpose of representing the profile structure, some blanks are not indicated specific values. What have been shown are the computation values of A, E, and G in the time slice of 20:30-21 :30.
• the group of users' profile can remain unchanged for a period of time (for example, one week). During the time, whenever performing program recommendation, the group of users' profile may be directly retrieved and used, without the need for repeating said steps S110-S130.
• the group of users' profile may be written in a data file for later use in the step of computing the total interest. When the total interest is computed in the set-top box, the group of users' profile may be retrieved in such a way as being downloaded from a remote server through the network or acquired from the memory contained in the set-top box. It needs to be pointed out that after the user data are updated regularly or randomly to reflect the change in the user data, the group of users' profile should be re-computed using the steps Sl 10-S130.
• step S 140 enter step S 140 and obtain the data relating to the feature contained in a television program and the broadcast time.
• the data may be stored, in a given data structure, in the provider's database or contained in the EPG transmitted to the group of users to be used by the means for performing the function of obtaining the total interest.
• the means providing these data is physically independent of the means for obtaining the total interest, it is preferable to input all these data into the means for obtaining the total interest for only one time.
• the television program whose total interest should be computed is an original English television series depicting a sentimental love story, thereby the features it contains are A, E and G.
• the broadcast time of the program is at 20:40-21 :20, which should be in the time slice of 20:30-21 :30.
• step S 150 search the preference directing to each feature of said television series from the group of users' profile created in step S 130.
• the corresponding preference data may be directly found from the Table shown in Fig. 3.
• the interest data for features A, E, and G contained in the television program are respectively 0.37, 0.145, and -0.015.
• the situation most likely to occur is that the broadcast time of a program spans two time slice, say the broadcast time of 20:25-21:15 respectively falls on the two time slice: 19:30-20:30 and 20:30-21:30 shown in fig.2.
• the matter can be dealt with in ways as follows.
• the first way goes like this.
• the time slice on which the program falls is determined according to the time the program begins to be broadcast. Under the hypothetical situations above, the program is deemed to be in the 19:30-20:30 time slice.
• the second way is exactly opposite, in which the time slice is determined according to the time the program ends. Then, the program is deemed to be in the 20:30-21:30 time slice.
• the interest directing to each feature is computed on the base of separate time slice according to the duration of the program in the two different time slice. That is, with the duration of the broadcast as the weighting, compute the weighted average value of interest directing to the feature as the final value of interest of the group of users directing to the feature.
• step S 160 enter step S 160, and combine interest of the group of users directing to each feature at the corresponding broadcast time slice as obtained in step S 150 into the total interest directing to the program.
• the arithmetic average value or the weighted average value of interest of the group of users directing to each feature contained in the program computed according to the following formula may be used as the total interest P:
• S l ⁇ is interest of the group of users directing to feature j in time slice i
• WS j is the weighting of feature j
• m is the number of the features of the television program.
• step S 170 the scoring method often used in all sorts of contests or competitions may also be used, in which the average value is computed without considering the features having the maximum and minimum interest values. Any way, a variety of combinations may be used as long as they can reflect how much each feature contributes to the total interest. Then, enter step S 170, and determine whether there is any other television programs requiring computation of the total interest directing to them. If there is, go back to step S140, otherwise terminate the whole process.
• step S 120 interest of a group of users directing to a feature depends on value of each member's priority in different time slice and preference of the member directing to the contained features; hence, here are many ways to compute preference, or combine preference with priority to obtain such interest data. Below are two examples along the line.
• the first one is based on the concept of weighted average. Specifically, here each member's priority in each time slice is uniformly processed. Thus, priority is converted into a weighted value of the member in each time slice.
• Table 4 illustrates the uniformly processed weighted value of each group member in different time slice. As Table 4 shows, the group of users is made up of three members: the father, mother and a child. In each time slice, the sum of weighted values of each member is always equal to 1.
• Table 5 shows the preference of each group member directing to features A, B and C. Each item in the Table means the same as that in Table 2 so it is not elaborated further here.
• S / is interest of the group of users directing to feature j in time slice i
• D'k is user k's preference directing to feature j
• W'kis the weighting of user k in time slice i
• n is the number of the group members
• the product of D' k and W' k represents user k's interest directing to feature j in the time slice i.
• the weightings of the father, mother and child are respectively 0.2, 0 and 0.8 in the time slice 18:30-19:30, their preference directing to feature A are respectively 0.3, 0.5 and 1; hence, their respective interest directing to feature A are 0.06, 0 and 0.8, and the value of interest of the group of users is 0.86.
• step S 120 Another example in which the function of said step S 120 is performed on the basis of fuzzy logic processing.
• Fig. 2 is a flow diagram illustrating an exemplary embodiment of computing interest of a group of users directing to a feature based on fuzzy logic processing mode, the circumstances shown in Tables 1 and 2 are taken again for instance.
• Fig. 3 shows, in step S210, input interest of a member (e.g. the father) directing to feature A and his priority in the corresponding time slice. According to Tables 2 and 3, the values are respectively 0.7 and 0.6. Then, Enter step S220, and project the two crisp values of preference and priority input in step S210 into the membership of the fuzzy values using the selected membership function.
• the form of the membership function depends on specific circumstance of application. For example, as for the exemplary embodiment here, the membership function shown in Figs 3 a and 3b may be used, in which, Fig.
• 3 a shows the membership function of preference, X-coordinate Q ⁇ stands for preference, ordinate for membership ⁇ , it is possible to use the membership function to project preference into the membership of the three fuzzy values of "dislike", “neutral” and “like".
• Fig. 3b shows the priority's membership function, X-coordinate e 2 represents priority, ordinate represents membership ⁇ . the membership function may be used to project priority into the membership of the three fuzzy values of "subordinate”, "normal” and "important".
• step S230 deduct by using the predetermined fuzzy logic rules to obtain the fuzzy output.
• This is a group of membership of different fuzzy values, reflecting the member's (here father's) interest directing to feature A.
• Fig. 3c illustrates the membership function of the fuzzy output.
• the X-coordinate ⁇ represents the interest directing to the feature attribute, and ordinate represents membership ⁇ .
• the member's interest directing to the feature attribute A is indicated as the membership of several fuzzy values of "dislike much", “dislike”, “neutral”, “like” and “like much”.
• the specific rules of deduction mainly depend on the characteristic of application circumstance. For instance, in the present exemplary embodiment, the following rules may be adopted:
• step S240 enter step S240, and convert the member's interest directing to feature attribute A as obtained in step S230 into a crisp value S , , that is, the so-called defuzzification processing.
• i is the number of the member.
• the commonly used defuzzification processing methods include "center-of-gravity", “center-of-maximum” and “mean-of- maximum”. When “center-of-gravity” is applied for the process, the following formula may be used for the computation.
• ⁇ [l] is the height of the output area satisfying deduction rule No. 1
• Yj is horizontal coordinate of the center-of-gravity of the output area satisfying deduction rule No. 1
• m is the number of the output area satisfying the rule.
• step S250 determine whether Sj of all the members have been computed. If the conditions are not met, then go back to step S210, otherwise enter step
• step S260 sum up Sj of all group members (e.g. the father, mother and child as in the present exemplary embodiment) to obtain the group's interest directing to a feature in a given time slice, or utilize the average value of S 1 of all group members as interest of the group of users directing to a feature in a given time slice.
• group members e.g. the father, mother and child as in the present exemplary embodiment
• the flow diagram of Fig. 4 illustrates another exemplary embodiment according to the method of the present invention for estimating total interest of a group of users directing to a content.
• the user data can also be obtained in various ways.
• the structure of the data may be as shown in Tables 1 and 2 or Tables 4 and 5, but it may also be in other form.
• step S420 enter step S420, and obtain the data in relation to the feature and broadcast time of a television program.
• the program information taken from the program source database is that the television program contains features B and C, and it is broadcast at 20:30-21:00.
• step S430 determine the corresponding priority according to the obtained broadcast time. For example, the priority variation with the time slice is obtained by checking the table.
• step S440 and compute interest of the group of users directing to each feature in the broadcast time slice according to its all members' preference obtained in step
• step S410 and the priority determined in step S430.
• the way of computation of interest of a group of users directing to a feature has been discussed in great detail above, so it is not elaborated here.
• step S450 enters step S450, and combine interest of the group of users directing to each feature in the broadcast time slice obtained in step S440 into the total interest directing to the program. For the specific way of computation, see the relevant preceding description. Then, enter step S460, and judge whether there is other program directing to which needs to compute the total interest. If it is, then go back to step S420, otherwise terminate the whole process.
• the way mentioned above may be utilized. For instance, suppose using the above first or second way, then, find out the time slice which the time, when the program begins or ends, in step S430, and, correspondingly, compute, in step S440, interest of the group of users directing to each feature in said time slice.
• step S430 find out all time slice which the program's broadcast duration spans, then with the broadcast time in each time slice determined in step S430 as weighting in step S440, compute the weighted average value of the interest directing to the feature in different time slice and use it as the group of users' value of interest directing to the feature.
• step S440 you may compute each group member's interest directing to a program, not interest of the group of users directing to each feature.
• step S450 combine each group member's interest directing to a program into the total interest directing to the program.
• step S 120 and S 130 the former first creates a group of users' profile (steps S 120 and S 130), which actually defines the mode in which interest of a group of users directing to each feature varies from one time slice to another, then for each specific program, it is only necessary to use the group of users' profile to determine interest of the group of users directing to the features contained in the program in the broadcast time slice (step S 150), while the latter lacks the step to create the group of users' profile, and, instead, for each specific program, the group members' priority of the program in the broadcast time slice is first determined respectively (step S430), and then interest of the group of users values directing to the features contained in the program in the broadcast time slice are computed (step S450).
• Fig. 5 shows, in step S510, obtain total interest of a group of users directing to one or more television programs by using the method of obtaining the total interest in Figs. 1 and 4.
• step S520 determines the television program to be recommended to the group of users according to the total interest obtained in step S530.
• the determination may be made in the following way: compare the total interest directing to each program with a predetermined threshold value. If it is larger than the threshold value, then fill the program into the recommendation list provided for the group of users, otherwise compare and process the total interest directing to the next program.
• the total interests directing to all programs may be ordered firstly, then the first n programs in the ordered sequence are filled into the recommendation list.
• n is a predetermined positive integer.
• the obtained recommendation list is proposed to the group of users.
• the recommendation list may be provided to the group of users' device such as the set-top box or PC by the program provider through the network together with EPG.
• the group of users' side it may be obtained with the process of the user device for the program information provided by the program provider (e.g. feature contained in, and the broadcast time of, a program).
• Fig. 6 is a block diagram illustrating an embodiment of the apparatus for performing said method for obtaining the total interest.
• the apparatus 600 comprises an obtaining unit 610, a receiving unit 620, and a determining unit 630.
• Obtaining unit 610 is for obtaining user data, including the time varying mode of every group member's priority and his preference directing to each feature, which is shown in Tables 1 and 2 and Tables 4 and 5.
• the obtaining unit or device includes the automatic monitoring unit installed on site; if the user data is created by a user himself, devices, such as, the key board, mouse, remote control, voice-input device, can be used as the user data obtaining unit; if the computation of total interest data is done in the group of users' device (e.g. the television set, set-top box or PC) and the user data is provided by the remote terminal computer via network, the module for performing communication function in the group of users' device may be deemed to be the data obtaining unit.
• the group of users' device e.g. the television set, set-top box or PC
• the module for performing communication function in the group of users' device may be deemed to be the data obtaining unit.
• Receiving unit 620 is used to receive program-related information (including the features contained in, and the broadcast time of, program). Of course, in a specific embodiment, receiving unit 620 may be integrated with obtaining unit 610 in the hardware.
• Determining unit 630 is used to obtain total interest of the group of users directing to a content, comprising a group of users' profile generating unit 631, a searching unit 632 and a computing unit 633.
• Apparatus 600 also comprises first memory unit 640, second memory unit 650, and third memory unit 660, wherein first memory unit 640 is connected to obtaining unit 610 and group of users' profile generating unit 631 for storing user data; second memory unit 650 is connected to group of users' profile generating unit 631 for storing group of users' profile data to be used by searching unit 632.
• Third memory unit 660 is connected to computation unit 633 for storing the storage result of computing unit 633.
• First, second and third memory units 640, 650 and 660 may be volatile memory or non-volatile memory, and may be realized with one memory, when they are actually different storage areas of the memory.
• Generating unit 631 takes the user data from first memory unit 640, to determine, according to each group member's priority in each time slice and his preference directing to each feature, interest of the group of users directing to each feature in each time slice. These interest data are stored in second memory unit 650 as user profile data in given format. The specific mode of computation of relevant interest data refers to the preceding detailed description.
• Searching unit 632 is connected to receiving unit 620, and searches for corresponding interest data in second memory unit 650 according to the information of the feature contained in, and the broadcast time of, the program provided by receiving unit 620, to obtain interest of the group of users directing to each feature contained in the program in the time slice corresponding to the broadcast time of the program.
• searching unit 632 performs the search operation depend on different processing modes.
• Computing unit 633 is connected to searching unit 632 for evaluating the arithmetic average value or weighted average value of interest of the group of users directing to the features contained in a television program acquired from searching. Said arithmetic average value or weighted average value is stored in third memory unit 660 as total interest of the group of users directing to the program.
• Fig. 7a is a block diagram illustrating an embodiment of the apparatus 700a according to the present invention for recommending content to a group of users.
• Apparatus 700a comprises apparatus 600 and a recommending unit 710a above mentioned.
• Recommending unit 710a includes a threshold value comparing unit 711 and a recommendation list memory unit 712.
• Threshold value comparing unit 711 is connected to third memory unit 660 in unit
• the recommendation list may be further displayed to users.
• Fig. 7b is a block diagram illustrating another embodiment of the apparatus 700b according to the present invention for recommending content to a group of users.
• the apparatus 700b shown in this Fig.7b differs from that in Fig. 7a in that in recommending unit 710b, ordering unit 713 replaces the threshold value comparing unit 711.
• Ordering unit 713 is connected to third memory unit 660 in apparatus 600. It arranges the stored total interest in order, and outputs the id of first one or several programs which have biggest total interest to recommendation list memory unit 712. It should be understood that all said unit and some or all parts contained therein may also be realized with software.
• the present invention may also be realized by computer with applicable program.
• the code contained in the program equipped for the computer can be provided to a processor to form a machine so that the code performed in the processor can perform the following functions: obtaining the value of each group member's priority in different time slice and his preference directing to the features; obtaining information relating to the content, including the provision time of, and the feature contained in, the content; and determining, according to each group member's priority in the provision time slice and his preference directing to the feature contained in the content, the total interest.
• the computer program product may be stored in a memory carrier.
• the features refers to those features contained in a content that have an effect on users' interest; hence, there are likely unique feature combination for different group of users and content.
• the television program as an example, they may be expressed with the attributes, such as broadcast channel, title, cast of the program and the program genre (e.g. drama, comic play, love story, action-packed movie or sports events), which have an effect on viewer's willingness to watch.
• the program genre e.g. drama, comic play, love story, action-packed movie or sports events
• the content referred to in the present invention should be understood in broad sense. In fact, it includes all information perceivable by the human organs, such as visual, audio, touch and taste information. Its physical form includes, but is not limited to, various forms of optical, electrical and acoustic signals.
• tourist promotion material mailed to a group of users. Such material has, as its content features, such attributes as places for a tour, price, and preferential conditions, which have an effect on the recipients' interest.
• the group members' priority is likely to vary from time to time. When the Children's Day on June approaches, for instance, children in a family have more say in deciding on where to go for a trip than on the usual days. Similarly, on the Mother's Day, the mother's priority is high and other members' priority low.

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• 2006
  • 2006-05-18 WO PCT/IB2006/051570 patent/WO2006126147A2/fr not_active Application Discontinuation
  • 2006-05-18 JP JP2008512984A patent/JP2008542870A/ja not_active Withdrawn
  • 2006-05-18 KR KR1020077030490A patent/KR20080021069A/ko not_active Application Discontinuation
  • 2006-05-18 CN CN200680018627A patent/CN101874255A/zh active Pending
  • 2006-05-18 EP EP06744970A patent/EP1891588A1/fr not_active Withdrawn

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