EP1744881A1 - Method for printing printed material which is individualized with logistical printed image elements - Google Patents

Method for printing printed material which is individualized with logistical printed image elements

Info

Publication number
EP1744881A1
EP1744881A1 EP04730511A EP04730511A EP1744881A1 EP 1744881 A1 EP1744881 A1 EP 1744881A1 EP 04730511 A EP04730511 A EP 04730511A EP 04730511 A EP04730511 A EP 04730511A EP 1744881 A1 EP1744881 A1 EP 1744881A1
Authority
EP
European Patent Office
Prior art keywords
printing
logistics
print image
printed
print
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
EP04730511A
Other languages
German (de)
French (fr)
Other versions
EP1744881B1 (en
Inventor
Josef Schneider
Reinhard Baumann
Peer Dilling
Robert Weiss
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Manroland AG
Original Assignee
MAN Roland Druckmaschinen AG
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by MAN Roland Druckmaschinen AG filed Critical MAN Roland Druckmaschinen AG
Publication of EP1744881A1 publication Critical patent/EP1744881A1/en
Application granted granted Critical
Publication of EP1744881B1 publication Critical patent/EP1744881B1/en
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B41—PRINTING; LINING MACHINES; TYPEWRITERS; STAMPS
    • B41F—PRINTING MACHINES OR PRESSES
    • B41F33/00—Indicating, counting, warning, control or safety devices
    • B41F33/0009—Central control units

Definitions

  • the invention relates to a method for printing printed products individualized with logistic printing picture elements according to the preamble of patent claim 1.
  • Data provided to the print client for the variable logistics print image elements may be out of date. In the case of addresses printed as logistics print image elements, this would then mean that a printed product individualized with addresses, for example the brochure, would be sent to an outdated address.
  • FIG. 1 a representation to clarify the method known from the prior art for printing printed products individualized with logistic printing picture elements
  • FIG. 2 an illustration to clarify the method according to the invention for printing printed products individualized with logistic printing picture elements.
  • FIG. 1 shows a schematic illustration to illustrate the method known from the prior art for printing printed products individualized with logistic printing image elements.
  • Fig. 1 visualized with the Block 10 is a print client which provides data or databases which are required for printing printed products individualized with logistic printing picture elements.
  • These data provided according to blocks 10 are, on the one hand, data 11, for example, about the content of at least one static print image of the print product to be produced, and data 12 about dynamic logistics print image elements, in the exemplary embodiment shown, about addresses, by means of which the or each static print image of the print product is individualized should be.
  • the procedure according to FIG. 1 is such that the data 11 about the or each static print image of the printer product to be printed is either directly or immediately or with the interposition of an advertising agency visualized with block 13 to a print shop visualized with block 14 be transmitted.
  • the advertising agency visualized by block 13 can, for example, generate a special layout from the data 11 provided by the print client about the or each static print image of the printed product to be printed.
  • this layout it is also possible for this layout to be provided directly by the print client to the print shop visualized by block 14.
  • the data 11 about the or each static print image of the printed product to be printed are converted in a prepress stage into data which can be processed by a printing press 15 shown schematically in FIG. 1.
  • the printing press 15 usually has a plurality of printing units arranged one behind the other. If, for example, the print product to be produced is produced by an autotypical overprint, the printing press preferably comprises at least four printing units, with a printing unit being available for each process color of the autotypical overprint, namely for the process colors cyan, magenta, yellow and black.
  • the individualized print products are then fed in the direction of arrow 17 to a logistics provider visualized by block 18, for example a postal company, which then sends the individualized print products in block 16 to addressees or customers of the print client visualized by block 19.
  • the logistics provider visualized by block 18 also equips the printed products individualized, for example by the address stickers, with logistics codes.
  • the logistics provider scans the addresses applied to the print products for individualizing the same, and a logistics code is then generated from these addresses by the logistics provider, which code is then additionally applied to the individualized print product. With such logistics codes, it is possible to track the delivery status of printed products that have been sent.
  • the sending of the printed products visualized with at least one logistics print image element to the addressees or customers of the print client is visualized in FIG. 1 by arrows 20.
  • the data 24 provided by the print client about the dynamic logistics print image elements are combined with addresses provided by the logistics provider, which is represented by block 25 in FIG. 2 compared.
  • the addressees or customers of the print client visualized by block 26 in FIG. 2 not only exchange data with the print client in the sense of arrow 27, but also in the sense of arrow 28 also with the logistics provider.
  • the data exchange with the logistics provider in the sense of arrow 28 generally takes place at shorter intervals than the data exchange with the print client in the direction of arrow 27, which is due, for example, to the fact that the logistics provider has, for example, forwarding orders with a more current address than the one print buyers.
  • addresses to be printed as dynamic logistics print image elements and used for individualizing the printed products are automatically compared via a data comparison between an address database provided by the print client and an address database provided by the logistics provider, and are thus updated.
  • this updated address data is made available to an advertising agency visualized by block 30, which in turn makes this data 29 available to a print shop visualized by block 31. It should be pointed out that the updated address data 29 can also be made available directly to the print shop visualized by block 31.
  • data 32 about updated logistics codes are automatically generated, which in the exemplary embodiment of FIG. 2 is also interposed by the advertising agency visualized by block 30 of the print shop visualized by block 31 to provide.
  • this printing machine 33 in the exemplary embodiment of FIG. 2 for inline printing of the or each static print image and the or each dynamic logistics print image element has, on the one hand, at least one printing unit for printing the or each static printing image and at least one printing device for printing the or each dynamic printing image element, the or each printing device being arranged inline with the or each printing unit.
  • the printing units for printing the or each static print image are preferably offset printing units or gravure printing units or flexographic printing units, with such a printing unit preferably being provided for each printing ink to be printed.
  • Inkjet or inkjet printing devices are preferably used in the printing devices for printing the or each dynamic or variable logistics printing picture element.
  • dynamic printing devices based on the principle of electrophotography, magnetography, electrocoagulation or even ionography can also be used.
  • the or each printing unit for printing the or each static print image and the or each printing device for printing the or each dynamic logistics print image element are, as already mentioned, coupled inline to a printing press 33, so that individualized print products can be printed with logistics print image elements in a workflow.
  • the method according to the invention for printing printed products individualized with logistics print image elements is essentially characterized by two main aspects: After a first main aspect, the static print images and the dynamic logistics print image elements are printed inline, that is to say in a workflow. According to a second main point of view, the dynamic logistics print image elements are automatically updated before the printing of the printed product by a comparison between databases.
  • this is a comparison between an address database provided by the print client and an address database provided by the logistics provider. Based on this data comparison, current logistics codes can be generated, which are printed together with the updated addresses inline with the static print images. If, as in the exemplary embodiment shown in FIG. 2, these two main aspects are combined with one another, the particularly preferred embodiment of the method according to the invention results.

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  • Inking, Control Or Cleaning Of Printing Machines (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Printing Methods (AREA)
  • Record Information Processing For Printing (AREA)

Abstract

The invention relates to a method for printing printed material which is individualized with logistical printed image elements, wherein at least one printed image, particularly a static printed image, which is printed in a printing machine, is individualized by technically adding at least one dynamic logistical printed image element. According to the invention, data of the/each dynamic logistical printed image element is combined in such a way that the/each printed image and the/each logistical printed image element are automatically updated by comparing data between a data bank provided by a print job user and a data bank provided by a logistics provider prior to printing the printed material individualized with the/each logistical printed image element.

Description

MAN Roland Druckmaschinen AGMAN Roland Druckmaschinen AG
Verfahren zum Drucken von mit Logistikdruckbildelementen individualisierten DruckerzeugnissenProcess for printing printed products individualized with logistic printing picture elements
Die Erfindung betrifft ein Verfahren zum Drucken von mit Logistikdruckbildelementen individualisierten Druckerzeugnissen gemäß dem Oberbegriff des Patent- anspruchs l .The invention relates to a method for printing printed products individualized with logistic printing picture elements according to the preamble of patent claim 1.
Zum Drucken von mit Logistikdruckbildelementen individualisierten Druckerzeugnissen, wie zum Beispiel zum Drucken eines mit Adressen individualisierten Prospekts oder auch Werbeblatts, wird nach dem Stand der Technik so vorgegan- gen, dass in einer Druckmaschine mit mindestens einem Druckwerk in der gewünschten Auflagenhöhe statische bzw. immer gleiche Druckbilder für das Prospekt gedruckt werden, welches dann offline auf Basis von vom Druckauftraggeber bereitgestellten Adressen individualisiert wird. Die Adressen sind dynamische bzw. variable Logistikdruckbildelemente.For printing printed products individualized with logistic print image elements, such as for example printing a prospectus individualized with addresses or also advertising leaflet, the state of the art is such that in a printing press with at least one printing unit in the desired print run static or always the same Print images for the prospectus are printed, which is then customized offline based on addresses provided by the print client. The addresses are dynamic or variable logistics print image elements.
Bei dem aus dem Stand der Technik bekannten Verfahren zum Drucken solcher zum Bespiel mit Adressen individualisierter Druckerzeugnisse ergeben sich verschiedene Nachteile. So ist das nach dem Stand der Technik offline durchgeführte Individualisieren der Druckerzeugnisse mit den Logistikdruckbildelementen, insbesondere mit den Adressen, aufwendig und teuer. Weiterhin können die vomThere are various disadvantages with the method known from the prior art for printing such individualized print products, for example with addresses. The individualization of the printed products with the logistic printed image elements, in particular with the addresses, which is carried out offline according to the prior art, is complex and expensive. Furthermore, from
Druckauftraggeber bereitgestellten Daten für die variablen Logistikdruckbildelemente veraltet sein. Im Falle von als Logistikdruckbildelementen gedruckter Adressen würde dies dann bedeuten, dass ein mit Adressen individualisiertes Druckerzeugnis, zum Beispiel das Prospekt, an eine veraltete Adresse verschickt wird.Data provided to the print client for the variable logistics print image elements may be out of date. In the case of addresses printed as logistics print image elements, this would then mean that a printed product individualized with addresses, for example the brochure, would be sent to an outdated address.
Hiervon ausgehend liegt der hier vorliegenden Erfindung das Problem zugrunde, ein neuartiges Verfahren zum Drucken von mit Logistikdruckbildelementen individualisierten Druckerzeugnissen zu schaffen. Dieses Problem wird durch ein Verfahren zum Drucken von mit Logistikdruckbildelementen individualisierten Druckerzeugnissen gemäß Patentanspruch 1 gelöst. Erfindungsgemäß werden Daten des oder jeden insbesondere statischen Druck- bilds mit Daten des oder jedes dynamischen Logistikdruckbildelements derart kombiniert, dass das oder jedes Druckbild und das oder jedes Logistikdruckbildelement inline gedruckt werden. Die Daten des oder jedes Logistikdruckbildelements werden hierzu erfindungsgemäß über einen Datenabgleich zwischen einer von einem Druckauftrageber bereitgestellten Datenbank und einer von einem Logistikprovider bereitgestellten Datenbank vor dem Drucken der mit dem oder jedem Logistikdruckbildelement individualisierten Druckerzeugnisse automatisch aktualisiert.Proceeding from this, the present invention addresses the problem of creating a novel method for printing printed products individualized with logistic printing picture elements. This problem is solved by a method for printing printed products individualized with logistic printing picture elements according to claim 1. According to the invention, data of the or each in particular static print image are combined with data of the or each dynamic logistics print image element in such a way that the or each print image and the or each logistics print image element are printed inline. For this purpose, the data of the or each logistics print image element are automatically updated via a data comparison between a database provided by a print job provider and a database provided by a logistics provider before printing the print products individualized with the or each logistics print image element.
Bevorzugte Weiterbildungen der Erfindung ergeben sich aus den Unteransprü- chen und der nachfolgenden Beschreibung.Preferred developments of the invention result from the subclaims and the following description.
Ausführungsbeispiele der Erfindung werden, ohne hierauf beschränkt zu sein, an Hand der Zeichnung näher erläutert. Dabei zeigt:Exemplary embodiments of the invention are explained in more detail with reference to the drawing, without being restricted to this. It shows:
Fig. 1 : eine Darstellung zur Verdeutlichung des aus dem Stand der Technik bekannten Verfahrens zum Drucken von mit Logistikdruckbildelementen individualisierten Druckerzeugnissen; und Fig. 2: eine Darstellung zur Verdeutlichung des erfindungsgemäßen Verfahrens zum Drucken von mit Logistikdruckbildelementen indi- vidualisierten Druckerzeugnissen.1: a representation to clarify the method known from the prior art for printing printed products individualized with logistic printing picture elements; and FIG. 2: an illustration to clarify the method according to the invention for printing printed products individualized with logistic printing picture elements.
Bevor nachfolgend unter Bezugnahme auf Fig. 2 das erfindungsgemäße Verfahren zum Drucken von mit Logistikdruckbildelementen individualisierten Druckerzeugnissen im Detail beschrieben wird, soll vorab unter Bezugnahme auf Fig. 1 das aus dem Stand der Technik bekannte Verfahren beschrieben werden.Before the method according to the invention for printing printed products individualized with logistic printing image elements is described in detail below with reference to FIG. 2, the method known from the prior art will be described in advance with reference to FIG. 1.
Fig. 1 zeigt eine schematisierte Darstellung zur Verdeutlichung des aus dem Stand der Technik bekannten Verfahrens zum Drucken von mit Logistikdruckbildelementen individualisierten Druckerzeugnissen. So visualisiert Fig. 1 mit dem Block 10 einen Druckauftraggeber, der Daten bzw. Datenbanken bereitstellt, die zum Drucken von mit Logistikdruckbildelementen individualisierten Druckerzeugnissen erforderlich sind. Bei diesen gemäß Blocks 10 bereitgestellten Daten handelt es sich einerseits um Daten 11 zum Beispiel über den Inhalt mindestens eines statischen Druckbildes des herzustellenden Druckerzeugnisses sowie um Daten 12 über dynamische Logistikdruckbildelemente, im gezeigten Ausführungsbeispiel über Adressen, mithilfe derer das oder jedes statische Druckbilde des Druckerzeugnisses individualisiert werden sollen.1 shows a schematic illustration to illustrate the method known from the prior art for printing printed products individualized with logistic printing image elements. So Fig. 1 visualized with the Block 10 is a print client which provides data or databases which are required for printing printed products individualized with logistic printing picture elements. These data provided according to blocks 10 are, on the one hand, data 11, for example, about the content of at least one static print image of the print product to be produced, and data 12 about dynamic logistics print image elements, in the exemplary embodiment shown, about addresses, by means of which the or each static print image of the print product is individualized should be.
Nach dem Stand der Technik wird gemäß Fig. 1 so vorgegangen, dass die Daten 11 über das oder jedes statische Druckbild des zu druckenden Druckererzeugnisses entweder direkt bzw. unmittelbar oder unter Zwischenschaltung einer mit dem Block 13 visualisierten Werbeagentur an eine mit dem Block 14 visualisierte Druckerei übermittelt werden. Die durch den Block 13 visualisierte Werbeagentur kann zum Beispiel aus den vom Druckauftraggeber bereitgestellten Daten 11 über das oder jedes statische Druckbild des zu druckenden Druckerzeugnisses ein spezielles Layout erzeugen. Es ist jedoch auch möglich, dass dieses Layout der durch den Block 14 visualisierten Druckerei unmittelbar vom Druckauftraggeber bereitgestellt wird.According to the prior art, the procedure according to FIG. 1 is such that the data 11 about the or each static print image of the printer product to be printed is either directly or immediately or with the interposition of an advertising agency visualized with block 13 to a print shop visualized with block 14 be transmitted. The advertising agency visualized by block 13 can, for example, generate a special layout from the data 11 provided by the print client about the or each static print image of the printed product to be printed. However, it is also possible for this layout to be provided directly by the print client to the print shop visualized by block 14.
Die Daten 11 über das oder jedes statische Druckbild des zu druckenden Druckerzeugnisses werden in einer Druckvorstufe in von einer in Fig. 1 schematisiert dargestellten Druckmaschine 15 verarbeitbare Daten gewandelt. Die Druckmaschine 15 verfügt üblicherweise über mehrere hintereinander angeordnete Druckwerke. Wird zum Beispiel das herzustellende Druckerzeugnis durch einen autotypischen Zusammendruck erzeugt, so umfasst die Druckmaschine vorzugsweise mindestens vier Druckwerke, wobei für jede Prozessfarbe des autotypischen Zusammendrucks, nämlich für die Prozessfarben Cyan, Magenta, Gelb und Schwarz, jeweils ein Druckwerk vorhanden ist. Nach dem Stand der Technik werden die zu druckenden Druckerzeugnisse in der Druckmaschine 15 mit den immer gleichen und damit statischen Druckbildern bedruckt, und die in der Druckmaschine 15 gedruckten, noch statischen bzw. immer gleichen Druckerzeugnisse werden dann offline mithilfe der Daten 12 über die dynamischen Logistikdruckbildelemente individualisiert. So zeigt Fig. 1 , dass die in der Druckmaschine 15 gedruckten, immer gleichen und damit statischen Druckerzeugnisse offline von der Druckmaschine 15 in einem Block 16 auf Basis der vom Druckauftraggeber bereitgestellten Daten 12 mit den Logistikdruckbildelementen, nämlich mit Adressen, individualisiert werden. Dies kann zum Beispiel dadurch geschehen, dass auf Basis der Daten 12 Adressaufkleber gedruckt werden, die dann auf die in der Druckmaschine 15 erzeugten, noch statischen Druckerzeugnisse zur Individualisierung derselben aufgeklebt werden.The data 11 about the or each static print image of the printed product to be printed are converted in a prepress stage into data which can be processed by a printing press 15 shown schematically in FIG. 1. The printing press 15 usually has a plurality of printing units arranged one behind the other. If, for example, the print product to be produced is produced by an autotypical overprint, the printing press preferably comprises at least four printing units, with a printing unit being available for each process color of the autotypical overprint, namely for the process colors cyan, magenta, yellow and black. According to the prior art, the printed products to be printed are always printed in the printing press 15 with the same and therefore static print images, and the printed products which are still static or always the same in the printing press 15 are then taken offline using the data 12 about the dynamic logistics printing picture elements individualized. 1 shows that the print products 15, which are always the same and therefore static, are printed offline and are individualized offline by the printing press 15 in a block 16 on the basis of the data 12 provided by the print client with the logistics printing picture elements, namely with addresses. This can be done, for example, by printing 12 address labels based on the data, which are then affixed to the still static printed products generated in the printing press 15 for individualization thereof.
Die so individualisierten Druckerzeugnisse werden dann im Sinne des Pfeils 17 einem durch den Block 18 visualisierten Logistikprovider, zum Beispiel einem Postunternehmen, zugeführt, welches dann die im Block 16 individualisierten Druckerzeugnisse an durch den Block 19 visualisierten Adressaten bzw. Kunden des Druckauftraggebers versendet. Dabei ist es zum Beispiel nach dem Stand der Technik üblich, dass der durch den Block 18 visualisierte Logistikprovider die zum Beispiel durch die Adressaufkleber individualisierten Druckerzeugnisse noch mit Logistikcodes ausstattet. Hierzu werden vom Logistikprovider die auf die Druckerzeugnisse zur Individualisierung derselben aufgebrachten Adressen gescannt und aus diesen Adressen wird dann vom Logistikprovider ein Logistikcode erzeugt, der dann zusätzlich auf das individualisierte Druckerzeugnis aufgebracht wird. Mit solchen Logistikcodes ist es möglich, den Auslieferungsstatus versendeter Druckerzeugnisse nachzuvollziehen. Das Versenden der mit mindestens einem Logistikdruckbildelement visualisierten Druckerzeugnisse an die Adressaten bzw. Kunden des Druckauftraggebers ist in Fig. 1 durch Pfeile 20 visualisiert.The individualized print products are then fed in the direction of arrow 17 to a logistics provider visualized by block 18, for example a postal company, which then sends the individualized print products in block 16 to addressees or customers of the print client visualized by block 19. It is customary, for example, in accordance with the prior art that the logistics provider visualized by block 18 also equips the printed products individualized, for example by the address stickers, with logistics codes. For this purpose, the logistics provider scans the addresses applied to the print products for individualizing the same, and a logistics code is then generated from these addresses by the logistics provider, which code is then additionally applied to the individualized print product. With such logistics codes, it is possible to track the delivery status of printed products that have been sent. The sending of the printed products visualized with at least one logistics print image element to the addressees or customers of the print client is visualized in FIG. 1 by arrows 20.
Aus dem oben beschriebenen, aus dem Stand der Technik bekannten Verfahren zum Drucken von mit Logistikdruckbildelementen individualisierten Druckerzeugnissen erschließen sich unmittelbar die Stand der Technik anhaftenden Nachteile. Wie bereits erwähnt, werden nach dem Stand der Technik zuerst in der Druckmaschine 15 auf Basis der Daten 11 über das oderjedes statische Druckbild immer gleiche und damit statische Druckerzeugnisse gedruckt, die dann offline auf Basis der vom Druckauftraggeber bereitgestellter Daten 12 über Logistikdruckbildelemente, insbesondere Adressen, in einem getrennten Arbeitsschritt individualisiert werden müssen. Dies ist aufwendig und teuer. Darüber hinaus ist es nach dem Stand der Technik erforderlich, dass dann, wenn der Versendestatus der so individualisierten Druckererzeugnisse nachvollzogen werden soll, vom Logistikprovider separate Logistikcodes erzeugt und auf die Druckerzeugnisse aufge- bracht werden müssen. Auch dies ist aufwendig und teuer. Ein weiterer Nachteil des aus dem Stand der Technik bekannten Verfahrens liegt darin, dass ein durch den Pfeil 21 visualisierter Datenaustausch zwischen dem Druckauftraggeber und den Adressaten der Druckerzeugnisse bzw. den Kunden des Druckauftraggebers längere Zeit zurückliegen kann, so dass die vom Druckauftraggeber bereitgestell- ten Daten 12 für einige der Adressanten veraltet sein können. Insofern ist es nach dem Stand der Technik nicht auszuschließen, dass im Block 16 die noch statischen und damit immer gleichen Druckerzeugnisse mit veralteten Logistikdruckbildelementen, insbesondere mit veralteten Adressen, individualisiert werden.The disadvantages inherent in the prior art are immediately apparent from the above-described method known from the prior art for printing printed products individualized with logistic printing image elements. As already mentioned, according to the prior art, the same and therefore static printed products are always printed first in the printing press 15 on the basis of the data 11 about the or each static print image, which are then printed offline on the basis of the data 12 provided by the print client about logistics print image elements, in particular addresses, individualized in a separate work step Need to become. This is complex and expensive. In addition, according to the prior art, if the dispatch status of the individualized print products is to be traced, separate logistic codes have to be generated by the logistics provider and applied to the print products. This is also complex and expensive. Another disadvantage of the method known from the prior art is that a data exchange visualized by arrow 21 between the print client and the addressees of the print products or the customers of the print client can be a long time ago, so that the data provided by the print client 12 may be out of date for some of the addressees. In this respect, it cannot be ruled out according to the prior art that in block 16 the still static and thus always the same printed products are customized with outdated logistics print image elements, in particular with outdated addresses.
Fig. 2 zeigt eine schematisierte Darstellung zur Verdeutlichung des erfindungsgemäßen Verfahrens zum Drucken von mit Logistikdruckbildelementen individualisierten Druckerzeugnissen. So visualisiert Fig. 2 mit dem Block 22 einen Druckauftraggeber, wobei vom Druckauftraggeber wiederum Daten 23 über das oder jedes statische Druckbild des zu erzeugenden Druckerzeugnisses und Daten 24 über dynamische Logistikdruckbildelemente, nämlich über Adressen der Kunden des Druckauftraggebers, bereitgestellt werden. Es liegt nun im Sinne der hier vorliegenden Erfindung, die Daten 23 des oder jeden statischen Druckbilds mit den Daten 24 des oder jeden dynamischen Druckbildelements derart miteinander zu kombinieren, dass das oder jedes statische Druckbild und das oder jedes dynamische Logistikdruckbildelement inline gedruckt werden. Hierzu wird im Detail wie folgt vorgegangen.FIG. 2 shows a schematic illustration to clarify the method according to the invention for printing printed products individualized with logistic printing picture elements. Thus, FIG. 2 visualizes a print job with the block 22, the print job again providing data 23 about the or each static print image of the print product to be produced and data 24 about dynamic logistic print image elements, namely about addresses of the print order's customers. It is now within the scope of the present invention to combine the data 23 of the or each static print image with the data 24 of the or each dynamic print image element in such a way that the or each static print image and the or each dynamic logistics print image element are printed inline. The procedure for doing this is as follows.
Nach einem ersten Aspekt der hier vorliegenden Erfindung werden die vom Druckauftraggeber bereitgestellten Daten 24 über die dynamischen Logistikdruck- bildelemente, nämlich über die Adressen der Kunden des Druckauftraggebers, mit von dem Logistikprovider, der in Fig. 2 durch den Block 25 dargestellt ist, bereitgestellten Adressen verglichen. So tauschen nämlich die durch den Block 26 in Fig. 2 visualisierten Adressaten bzw. Kunden des Druckauftraggebers im Sinne des Pfeils 27 nicht nur mit dem Druckauftraggeber Daten aus, sondern im Sinne des Pfeils 28 auch mit dem Logistikprovider. Der Datenaustausch mit dem Logistikprovider im Sinne des Pfeils 28 erfolgt dabei in der Regel in kürzeren Intervallen als der Datenaustausch mit dem Druckauftraggeber im Sinne des Pfeils 27, was zum Beispiel dadurch begründet ist, dass der Logistikprovider zum Beispiel über Nachsendeaufträge über aktuellere Adresse verfügt als der Druckauftraggeber.According to a first aspect of the present invention, the data 24 provided by the print client about the dynamic logistics print image elements, namely about the addresses of the customers of the print client, are combined with addresses provided by the logistics provider, which is represented by block 25 in FIG. 2 compared. Namely, the addressees or customers of the print client visualized by block 26 in FIG. 2 not only exchange data with the print client in the sense of arrow 27, but also in the sense of arrow 28 also with the logistics provider. The data exchange with the logistics provider in the sense of arrow 28 generally takes place at shorter intervals than the data exchange with the print client in the direction of arrow 27, which is due, for example, to the fact that the logistics provider has, for example, forwarding orders with a more current address than the one print buyers.
Demnach werden als dynamische Logistikdruckbildelementen zu druckende, zur Individualisierung der Druckerzeugnisse verwendete Adressen über einen Datenabgleich zwischen einer vom Druckauftraggeber bereitgestellten Adressdatenbank und einer vom Logistikprovider bereitgestellten Adressdatenbank vor dem Drucken automatisch abgeglichen und dadurch aktualisiert. Diese aktualisierten Adressdaten werden im Ausführungsbeispiel der Fig. 2 einer durch den Block 30 visualisierten Werbeagentur zur Verfügung gestellt, die ihrerseits diese Daten 29 einer durch den Block 31 visualisierten Druckerei zur Verfügung stellt. Es sei darauf hingewiesen, dass die aktualisierten Adressdaten 29 auch unmittelbar der durch den Block 31 visualisierten Druckerei zur Verfügung gestellt werden können.Accordingly, addresses to be printed as dynamic logistics print image elements and used for individualizing the printed products are automatically compared via a data comparison between an address database provided by the print client and an address database provided by the logistics provider, and are thus updated. In the exemplary embodiment in FIG. 2, this updated address data is made available to an advertising agency visualized by block 30, which in turn makes this data 29 available to a print shop visualized by block 31. It should be pointed out that the updated address data 29 can also be made available directly to the print shop visualized by block 31.
Weiterhin werden auf Basis des Vergleichs zwischen der vom Druckauftraggeber bereitgestellten Adressdatenbank und der vom Logistikprovider bereitgestellten Adressdatenbank automatisch Daten 32 über aktualisierte Logistikcodes generiert, die im Ausführungsbeispiel der Fig. 2 ebenfalls unter Zwischenschaltung der durch den Block 30 visualisierten Werbeagentur der durch den Block 31 visualisierten Druckerei zur Verfügung gestellt werden.Furthermore, on the basis of the comparison between the address database provided by the print client and the address database provided by the logistics provider, data 32 about updated logistics codes are automatically generated, which in the exemplary embodiment of FIG. 2 is also interposed by the advertising agency visualized by block 30 of the print shop visualized by block 31 to provide.
Nach einem weiteren Aspekt der hier vorliegenden Erfindung werden nun in einerAccording to a further aspect of the present invention, a
Druckvorstufe die Daten 23 des oder jedes statischen Druckbilds mit den Daten 29, 32 der dynamischen Logistikdruckbildelemente, nämlich mit den Daten 29 über aktualisierte Adressen und den Daten 32 über aktualisierte Logistikcodes, derart miteinander kombiniert, dass das oder jedes statische Druckbild und das oder jedes dynamische Druckbildelement inline, also in einem Workflow, gedruckt werden können.Prepress the data 23 of the or each static print image with the data 29, 32 of the dynamic logistics print image elements, namely with the data 29 about updated addresses and the data 32 about updated logistics codes, combined in such a way that the or each static print image and the or each dynamic one Print image element can be printed inline, i.e. in a workflow.
So zeigt Fig. 2 wiederum stark schematisiert eine Druckmaschine 33, wobei diese Druckmaschine 33 im Ausführungsbeispiel der Fig. 2 zum Inline-Drucken des oder jedes statischen Druckbilds und des oder jedes dynamischen Logistikdruckbildelements einerseits über mindestens ein Druckwerk zum Drucken des oder jedes statischen Druckbilds und mindestens eine Druckeinrichtung zum Drucken des oder jedes dynamischen Druckbildelements aufweist, wobei die oder jede Druck- einrichtung inline zu dem oder jedem Druckwerk angeordnet ist.2 again shows a printing machine 33 in a highly schematic manner, this printing machine 33 in the exemplary embodiment of FIG. 2 for inline printing of the or each static print image and the or each dynamic logistics print image element has, on the one hand, at least one printing unit for printing the or each static printing image and at least one printing device for printing the or each dynamic printing image element, the or each printing device being arranged inline with the or each printing unit.
Bei den Druckwerken zum Drucken des oder jedes statischen Druckbilds handelt es sich vorzugsweise um Offsetdruck-Druckwerke oder Tiefdruck-Druckwerke oder Flexodruck-Druckwerke, wobei für jede zu druckende Druckfarbe vorzugs- weise ein derartiges Druckwerk vorhanden ist.The printing units for printing the or each static print image are preferably offset printing units or gravure printing units or flexographic printing units, with such a printing unit preferably being provided for each printing ink to be printed.
Bei den Druckeinrichtungen zum Drucken des oder jedes dynamischen bzw. veränderlichen Logistikdruckbildelements werden vorzugsweise Tintenstrahl- bzw. InkJet-Druckeinrichtungen verwendet. Anstelle solcher Tintenstrahl- Druckeinrichtungen können auch dynamische Druckeinrichtungen zum Einsatz kommen, die auf dem Prinzip der Elektrofotografie, Magnetografie, Elektrokoagu- lation oder auch lonografie beruhen.Inkjet or inkjet printing devices are preferably used in the printing devices for printing the or each dynamic or variable logistics printing picture element. Instead of such inkjet printing devices, dynamic printing devices based on the principle of electrophotography, magnetography, electrocoagulation or even ionography can also be used.
Das oder jedes Druckwerke zum Drucken des oder jedes statischen Druckbilds sowie die oder jede Druckeinrichtung zum Drucken des oder jedes dynamischen Logistikdruckbildelements sind also, wie bereits erwähnt, inline zu einer Druckmaschine 33 gekoppelt, sodass mit Logistikdruckbildelementen individualisierte Druckerzeugnisse in einem Workflow gedruckt werden können.The or each printing unit for printing the or each static print image and the or each printing device for printing the or each dynamic logistics print image element are, as already mentioned, coupled inline to a printing press 33, so that individualized print products can be printed with logistics print image elements in a workflow.
Im Sinne der hier vorliegenden Erfindung werden demnach in der DruckmaschineFor the purposes of the present invention, accordingly, in the printing press
33 in einem Workflow und damit inline mit Logistikdruckbildelementen individualisierte Druckerzeugnisse gedruckt, sodass auf die nach dem Stand der Technik erforderliche Offline-Individualisierung verzichtet werden kann. Hierdurch liegen demnach im Block 34 bereits fertig individualisierte Druckerzeugnisse vor. Diese werden dann lediglich im Sinne des Pfeils 36 dem durch den Block 25 visualisierten Logistikprovider zur Verfügung gestellt, der die mit aktualisierten Logistikdruckbildelementen fertig individualisierten Druckerzeugnisse dann lediglich im Sinne der Pfeile 35 an die durch den Block 26 visualisierten Kunden des Druckauftraggebers übermittelt. Zusammenfassend sei angemerkt, dass das erfindungsgemäße Verfahren zum Drucken von mit Logistikdruckbildelementen individualisierten Druckerzeugnissen im Wesentlichen durch zwei Hauptgesichtspunkte gekennzeichnet ist: Nach einem ersten Hauptgesichtspunkt werden die statischen Druckbilder sowie die dynamischen Logistikdruckbildelemente inline, das heißt in einem Workflow, gedruckt. Nach einem zweiten Hauptgesichtspunkt werden vor dem Drucken des Druckerzeugnisses die dynamischen Logistikdruckbildelemente automatisch aktualisiert, indem ein Abgleich zwischen Datenbanken vorgenommen wird.33 individualized printed products are printed in one workflow and thus inline with logistics print image elements, so that the offline individualization required by the state of the art can be dispensed with. As a result, customized printed products are already available in block 34. These are then only made available in the sense of arrow 36 to the logistics provider visualized by block 25, who then transmits the printed products individualized with updated logistics print image elements only in the sense of arrows 35 to the print client's customers visualized by block 26. In summary, it should be noted that the method according to the invention for printing printed products individualized with logistics print image elements is essentially characterized by two main aspects: After a first main aspect, the static print images and the dynamic logistics print image elements are printed inline, that is to say in a workflow. According to a second main point of view, the dynamic logistics print image elements are automatically updated before the printing of the printed product by a comparison between databases.
Hierbei handelt es sich insbesondere um einen Abgleich zwischen einer vom Druckauftraggeber bereitgestellten Adressdatenbank und einer vom Logistikprovider bereitgestellten Adressdatenbank. Auf Basis dieses Datenabgleichs können aktuelle Logistikcodes generiert werden, die zusammen mit den aktualisierten Adressen inline zu den statischen Druckbildern gedruckt werden. Wenn, wie im gezeigten Ausführungsbeispiel der Fig. 2, diese beiden Hauptgesichtspunkte miteinander kombiniert werden, so ergibt sich die besonders bevorzugte Ausführungsform des erfindungsgemäßen Verfahrens. In particular, this is a comparison between an address database provided by the print client and an address database provided by the logistics provider. Based on this data comparison, current logistics codes can be generated, which are printed together with the updated addresses inline with the static print images. If, as in the exemplary embodiment shown in FIG. 2, these two main aspects are combined with one another, the particularly preferred embodiment of the method according to the invention results.
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Claims

Patentansprüche claims
1. Verfahren zum Drucken von mit Logistikdruckbildelementen individualisierten Druckerzeugnissen, wobei mindestens ein in einer Druckmaschine gedruck-1. A method for printing printed products individualized with logistic printing picture elements, at least one printed in a printing press.
5 tes, insbesondere statisches, Druckbild durch drucktechnisches Einfügen mindestens eines dynamischen Logistikdruckbildelements individualisiert wird, dadurch gekennzeichnet, dass Daten des oder jeden insbesondere statischen Druckbilds mit Daten des oder jedes dynamischen Logistikdruckbildelements derart kombiniert werden, dass das oder jedes Druckbild und0 das oder jedes Logistikdruckbildelement inline gedruckt werden, und dass die Daten des oder jedes Logistikdruckbildelements über einen Datenabgleich zwischen einer von einem Druckauftrageber bereitgestellten Datenbank und einer von einem Logistikprovider bereitgestellten Datenbank vor dem Drucken der mit dem oder jedem Logistikdruckbildelement individuali-5 sierten Druckerzeugnisse automatisch aktualisiert werden.5 th, in particular static, print image is individualized by printing-technical insertion of at least one dynamic logistics print image element, characterized in that data of the or each in particular static print image is combined with data of the or each dynamic logistics print image element in such a way that the or each print image and 0 the or each logistics print image element inline are printed, and that the data of the or each logistics print image element is automatically updated via a data comparison between a database provided by a print job provider and a database provided by a logistics provider before printing the printed products individualized with the or each logistics print image element.
2. Verfahren nach Anspruch 1 , dadurch gekennzeichnet, dass als Logistikdruckbildelemente Adressen und/oder Logistikcodes gedruckt werden.2. The method according to claim 1, characterized in that addresses and / or logistics codes are printed as logistics print image elements.
3. Verfahren nach Anspruch 2, dadurch gekennzeichnet, dass die als Logistikdruckbildelemente zu druckenden Adressen über einen Datenab- o gleich zwischen einer von einem Druckauftrageber bereitgestellten Adressdatenbank und einer von einem Logistikprovider bereitgestellten Adressdatenbank vor dem Drucken automatisch abgeglichen und dadurch aktualisiert werden.3. The method according to claim 2, characterized in that the addresses to be printed as logistic print image elements are automatically compared and thus updated via a data subscription between an address database provided by a print job provider and an address database provided by a logistic provider.
4. Verfahren nach Anspruch 3, dadurch gekennzeichnet, dass auf Grundlage 5 dieses Abgleichs vor dem Drucken automatisch aktualisierte Logistikcodes generiert werden.4. The method according to claim 3, characterized in that automatically updated logistics codes are generated based on 5 of this comparison before printing.
5. Verfahren nach einem oder mehreren der Ansprüche 1 bis 4, dadurch gekennzeichnet, dass das Drucken des oder jedes Druckbilds und das Drucken des oder jedes Logistikdruckbildelements inline in einer Druckmaschine 0 durchgeführt wird. 5. The method according to one or more of claims 1 to 4, characterized in that the printing of the or each print image and the printing of the or each logistics print image element is carried out inline in a printing press 0.
6. Verfahren nach einem oder mehreren der Ansprüche 1 bis 5, dadurch gekennzeichnet, dass das oder jedes statische Druckbild in mindestens einem Druckwerk einer Druckmaschine und das oder jedes dynamische Logistikdruckbildelement in mindestens einer Druckeinrichtung der Druckmaschine 5 erzeugt wird, wobei die oder jede Druckeinrichtung inline zu dem oder jedem Druckwerk angeordnet ist.6. The method according to one or more of claims 1 to 5, characterized in that the or each static print image is generated in at least one printing unit of a printing press and the or each dynamic logistics printing image element in at least one printing device of the printing press 5, the or each printing device being inline is arranged to the or each printing unit.
7. Verfahren nach einem oder mehreren der Ansprüche 1 bis 6, dadurch gekennzeichnet, dass zum Drucken des oder jedes statischen Druckbilds Offsetdruck-Druckwerke oder Tiefdruck-Druckwerke oder Flexodruck- l o Druckwerke verwendet werden.7. The method according to one or more of claims 1 to 6, characterized in that for printing the or each static print image offset printing units or gravure printing units or flexographic printing units are used.
8. Verfahren nach einem oder mehreren der Ansprüche 1 bis 7, dadurch gekennzeichnet, dass zum Drucken des oder jedes dynamischen bzw. veränderlichen Logistikdruckbildelements Tintenstrahl- bzw. Inkjet- Druckeinrichtungen verwendet werden.8. The method according to one or more of claims 1 to 7, characterized in that inkjet or inkjet printing devices are used for printing the or each dynamic or variable logistics printing image element.
15 9. Verfahren nach einem oder mehreren der Ansprüche 1 bis 7, dadurch gekennzeichnet, dass zum Drucken des oder jedes dynamischen bzw. veränderlichen Logistikdruckbildelements auf dem Prinzip der Elektrofotografie, Magnetografie, Elektrokoagulation oder lonografie beruhende Druckeinrichtungen verwendet werden. 15. The method according to one or more of claims 1 to 7, characterized in that printing devices based on the principle of electrophotography, magnetography, electrocoagulation or lonography are used for printing the or each dynamic or variable logistic printing image element.
EP04730511A 2004-04-30 2004-04-30 Method for printing printed material which is individualized with logistical printed image elements Expired - Lifetime EP1744881B1 (en)

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DE102007046809A1 (en) * 2007-09-29 2009-04-02 Manroland Ag Method for producing a printed product
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US20100045712A1 (en) * 2008-08-22 2010-02-25 Goss International Americas, Inc. Printing press with highlighting device for producing personalized printed products
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