EP1719099B1 - Objet plan imprimé recto verso - Google Patents

Objet plan imprimé recto verso Download PDF

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Publication number
EP1719099B1
EP1719099B1 EP20050716691 EP05716691A EP1719099B1 EP 1719099 B1 EP1719099 B1 EP 1719099B1 EP 20050716691 EP20050716691 EP 20050716691 EP 05716691 A EP05716691 A EP 05716691A EP 1719099 B1 EP1719099 B1 EP 1719099B1
Authority
EP
European Patent Office
Prior art keywords
depicted
items
colour
bill
printed
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Not-in-force
Application number
EP20050716691
Other languages
German (de)
English (en)
Other versions
EP1719099A2 (fr
Inventor
Caren Kock
Udo Leichauer
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Philip Morris Products SA
Original Assignee
Philip Morris Products SA
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Philip Morris Products SA filed Critical Philip Morris Products SA
Priority to EP20050716691 priority Critical patent/EP1719099B1/fr
Publication of EP1719099A2 publication Critical patent/EP1719099A2/fr
Application granted granted Critical
Publication of EP1719099B1 publication Critical patent/EP1719099B1/fr
Not-in-force legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00Illuminated signs; Luminous advertising
    • G09F13/04Signs, boards or panels, illuminated from behind the insignia
    • G09F13/08Signs, boards or panels, illuminated from behind the insignia using both translucent and non-translucent layers
    • G09F13/10Signs, boards or panels, illuminated from behind the insignia using both translucent and non-translucent layers using transparencies

Definitions

  • the invention relates to bill posters (flat-shaped articles) printed on both sides, a process for the production of such bill poster, and display cases comprising such bill poster.
  • US 5,003,715 discloses a painted display assembly comprising a light transmitting sheet mounted in a frame.
  • the sheet comprises an exposed front face having a painted scene thereon and a rear face having additional painted scenes or figures thereon.
  • a lighting assembly is mounted on the opposite side of the mounting frame, and is adapted to direct light on to the rear face of the sheet. By illuminating the rear face of the sheet a background scene appears giving a three dimensional effect to the main scene on the exposed surface.
  • FR 2204324 discloses a display assembly which provides good visibility of advertisements under various illumination conditions, and especially during day and night.
  • the front face of a transparent sheet is provided with a painted scene or figure, and the rear face is provided with an opaque mask.
  • the display assembly By illuminating the display assembly from behind, only those parts of the painted scene of the front face which correspond with the mask of the rear face become visible.
  • US 1,899,962 discloses a display device whereby two views dealing with the same subject matter may be alternately displayed when a light in the rear of the display is alternately switched on and off.
  • the front and rear face of a translucent film material is provided with two motifs. Without background illumination only the motif of the front face is visible.
  • the visible display consists of the combination of the motifs printed on the rear and on the front face of the film.
  • US 1,487,705 discloses a display assembly comprising a suitable printed sheet mounted in a frame. Behind the sheet an illuminating device is provided. To provide sufficient contrast to the picture when illuminated from behind a photographic film bearing the identical picture is located between the printed sheet and the illuminating device.
  • the present invention provides a bill poster having a first and a second side, wherein the first side depicts one or more items in colour print, formed from the primary colours cyan (C), magenta (M) and yellow (Y), optionally supplemented by black (K), and wherein at least one of the items depicted on the first side is represented on the second side in mirrored but incomplete form; or wherein at least one of the items depicted on the first side is depicted on the second side substantially lacking at least one of the colours of the group consisting of cyan, magenta and yellow (as compared to the corresponding item on the first side).
  • the first side depicts one or more items in colour print, formed from the primary colours cyan (C), magenta (M) and yellow (Y), optionally supplemented by black (K), and wherein at least one of the items depicted on the first side is represented on the second side in mirrored but incomplete form; or wherein at least one of the items depicted on the first side is depicted on the second side substantially
  • the present invention provides a bill poster printed on both sides with a front side facing the observer and a back side facing away from the observer, the front depicting one or more items printed in colour, formed from the primary (basic) colours cyan (C), magenta (M) and yellow (Y), optionally supplemented by black (K), at least one of the said items on the front being reproduced on the back in mirrored but incomplete form, optionally additionally in complete colour.
  • a depicted item may be any individual element or motif contributing to the overall image, such as, for example, a person, an animal, a background element, a written character or a logo.
  • the incomplete reproduction of an item depicted on the back is achieved because the colour of said item is selected such as to be substantially identical to the colour in the area immediately surrounding this item. Therefore, within the scope of colour identity between the item and the surrounding area, the contour of the depicted item is no longer recognizable when looking at the back. If desired, the contour may be added again, by the addition of, for example, black boundary lines.
  • the colour identity is preferably formed by a red shade, preferably covering at least about 50%, more preferably at least about 75%, most preferably at least about 90% of the back side of the bill poster.
  • the colours of most, nearly all or all items depicted on the front are substantially replaced with one uniform, preferably red, colour shade for reproduction of the corresponding items on the back.
  • the incomplete, optionally colour-reduced items depicted on the back are overlaid with the corresponding complete (as to form), full-colour items depicted on the front, resulting in a uniform overall image for the observer.
  • Details of this overall image may be strongly emphasized in comparison to what is observed during daylight, in particular those details of corresponding items depicted on the back which are represented by dark colours, in particular in black.
  • front and back sides show different overall images as the depicted item or items of the front are seen only partly on the back, albeit in the same position or positions. Therefore when looking at the back the observer does not automatically recognize the item or items depicted of the front.
  • Individual depicted items which may be applied in complete form to the front of the sheets according to the invention include, without limitation, motifs such as animals, people and vehicles, background elements such as landscapes or skyscapes, written characters such as slogans, trademarks or logos such as company or product logos. At least parts of the items depicted on the front are also found on the back, but in each case the item on the back is derived from the mirror image of the corresponding item depicted on the front.
  • black is used for the representation of incomplete items depicted on the back.
  • one or two additional colours selected from the group consisting of yellow, blue and red may be used.
  • the preferred black colour supports the emphasis of individual details as the overall image merges on illumination from behind.
  • the additional use of, for example, yellow for other details of the incomplete items depicted on the back has the effect that, upon merging, the items depicted on the front which are preferably yellow in the same positions, are more strongly emphasized on illumination from behind.
  • the transparency of the line inks may be more than about 50% lower, preferably more than about 100% lower, in particular more than about 500% lower, most preferably more than about 700% lower, as measured in the corresponding positions of the front and the back.
  • a colour which has not been used extensively on the front such as a deep red
  • line inks other colour shades, such as warning shades, which may be used to convey warnings to the observer on illumination from behind. If shades used on the front are used as line inks on the back, the result for the overall image is a general emphasis on the items depicted on the front on illumination from behind.
  • the front and back of the bill posters may also be advantageous to print the front and back of the bill posters using different printing processes or techniques.
  • the front may be printed using offset printing while silk-screen printing is used for the back.
  • the combination of different printing processes may further enhance the effects described above.
  • silk-screen printing allows the line inks to be applied cost-effectively, over a large area or extensively and with high colour density.
  • the colour density of the items depicted on the back is higher than the colour density of the items depicted on the front, preferably between about 5 and about 10 times higher, more preferably between 6 and 8 times higher.
  • the higher colour density on the back again enhances the effects described above, and, on illumination from behind, the colour shades of the line colours are powerfully transported to the front but surprisingly without rendering the items depicted on the front unrecognizable by being overlaid.
  • the colour density of the items depicted on the back is between about 5 and about 50 g/m 2 , preferably between about 20 and about 40 g/m 2 , particularly preferably about 30 g/m 2 .
  • the colour density of the items depicted on the front is between about 1 and about 5 g/m 2 , preferably between about 2 and about 4 g/m 2 , particularly preferably between about 3 to about 4 g/m 2 .
  • planographic (flatbed) printing for example offset printing or lithographic printing
  • screen printing processes for example silk-screen printing - see, for example, Römpp-Lexikon Lacke und Druckmaschine [Römpp Encyclopaedia of Varnishes and Printing Inks], 10th edition, Thieme-Verlag 1998 , heading "Druckmaschine” [Printing Processes] including the references cited therein.
  • printing processes include, among others, the following: relief printing processes, for example letterpress printing or flexographic printing, gravure or rotogravure (intaglio) printing processes, for example blade rotogravure printing or steel engraving printing, or line gravure printing.
  • relief printing processes for example letterpress printing or flexographic printing
  • gravure or rotogravure (intaglio) printing processes for example blade rotogravure printing or steel engraving printing, or line gravure printing.
  • the back sides of the bill posters according to the invention show at least one of the items depicted of the front, but incompletely.
  • the back may also depict items which are lacking from the front.
  • the items depicted on the back are combined with those on the front creating a uniform overall image for the observer. Therefore, what the observer recognizes on the bill poster under normal light conditions, for example, during day light, is different from what he sees when it is dark and the bill poster is illuminated from behind. The darker it is, the more powerful the effect of the rear-printed colours.
  • specific parts of the items depicted on the front may not be repeated on the back, which means that such parts represent unprinted points or areas on the back.
  • the present invention also provides a display case which comprises at least one bill poster according to the invention, as well as at least one light source for lighting same from behind.
  • a display case according to the invention may be any type of device which enables the housing of at least one bill poster with the aim of said bill poster being noticed by potential consumers together with at least one light source.
  • the housing is such that it substantially protects the bill poster against any adverse environmental influences.
  • Examples of display cases according to the invention are glass display cases as used at stops of public transportation means.
  • the present invention also provides a process for the production of bill posters printed on both sides.
  • One or more items are depicted on the front in colour printing, formed from the primary colours cyan (C), magenta (M) and yellow (Y), preferably supplemented by black (K).
  • At least one of the items depicted on the front is applied to the back in mirrored, but incomplete form, or in incomplete form and incomplete colours (C, M, Y, K).
  • bill posters are media which may be colour printed on both sides, the front and the back.
  • the bill posters of the invention may be made from any suitable material, or combination of materials, including, for example, paper, film materials such as polyethylene or polypropylene, foil materials, coated or uncoated glass, thermoplastic materials, such as rigid PVC, polystyrene or polycarbonate, or a ceramic material.
  • Preferred media within the framework of this invention are cloud- and streak-free double-matt coated bill poster papers measuring from about 50 to about 120 cm times from about 70 to about 180 cm and having a basis weight of between about 100 and about 200 g/m 2 , preferably between about 135 and about 170 g/m 2 , most preferably between about 135 and about 150 g/m 2 .
  • the bill posters may be erected flat as such or undergo post treatment steps such as folding or glueing.
  • a three-dimensional hollow structure with 3 to 8 sides may be created by folding and, optionally gluing, with at least one light source being placeable inside said structure.
  • two opposite edges of the bill poster may be joined together to obtain a hollow cylinder. In its middle at least one light source is placed which illuminates the bill poster from behind when there is less light.
  • At least one item on the front is reproduced on the back in complete form (based on its contour) using at least one of the colours C, M, Y and K, but in such case the back side is kept in a uniform colour, preferably covering an extensive area, preferably at least about 50% and in particular at least about 75% of the total surface of the back.
  • This uniform colour is preferably a red shade, preferably a line ink within the above-mentioned ranges for colour density and transmission, respectively.
  • a bill poster measuring 117.5 cm x 178 cm made of cloud- and streak-free double-matt coated bill poster paper with a basis weight of 150 g/m 2 is printed in colour on the front with a cowboy motif plus the background, written characters and a logo using a customary offset printing process.
  • parts of a mirrored cowboy representation of the front are printed using a customary silk-screen printing process. Only individual areas of the cowboy motif are applied in black. All other areas of the cowboy representation on the back and all other items depicted on the front - with the exception of the written characters - are printed with strong red and yellow line inks.
  • the average colour density of the overall representation on the back is about 7 times higher than the colour density of the overall representation on the front.
  • Example 1 By way of variation from Example 1, a full moon is additionally depicted on the back of the bill poster in such a way that a circular area of the back is essentially not coloured in.
  • the bill poster When the bill poster is illuminated from behind the impression changes (as compared to daylight without illumination from behind) and the observer becomes aware of the overall (composite) image comprising the items depicted on the front, that is the cowboy, the corresponding backgrounds and the written characters, plus the full moon. Therefore what is depicted and recognized during daylight differs from what is recognized at night when it is lit from behind. What is actually observed in this example by day is the overall image giving the impression of day, while at night the same overall image is recognized, lit from behind but giving the impression of night, with a red hue.

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)
  • Printing Methods (AREA)

Claims (14)

  1. Affiche présentant un premier et un second côté, le premier côté illustrant un ou plusieurs éléments dans une impression en couleurs, formés à partir des couleurs cyan (C), magenta (M) et jaune (Y), et dans laquelle au moins l'un des éléments illustrés sur le premier côté est représenté sur le second côté sous forme inversée mais incomplète ; et/ou dans laquelle au moins l'un des éléments illustrés sur le premier côté est illustré sur le second côté sans au moins l'une des couleurs du groupe consistant en cyan, magenta et jaune, en comparaison à l'élément correspondant sur le premier côté.
  2. Affiche imprimée recto verso selon la revendication 1, dans laquelle le premier côté est le recto faisant face à l'observateur et le second côté est le verso tourné dans l'autre sens par rapport à l'observateur, le recto comportant un ou plusieurs éléments illustrés en impression en couleurs, formés à partir des couleurs primaires cyan (C), magenta (M) et jaune (Y), caractérisée en ce que sur le verso au moins l'un des éléments illustrés du recto est reproduit sous forme inversée mais incomplète.
  3. Affiche imprimée recto verso selon la revendication 1 ou 2, dans laquelle les éléments illustrés sur le premier côté sont complétés par la couleur noire (K).
  4. Affiche imprimée recto verso selon l'une quelconque des revendications 1 à 3, caractérisée en ce que sur le verso au moins l'un des éléments illustrés sur le recto est reproduit sous forme inversée mais incomplète et dans des couleurs incomplètes (C, M, Y, K).
  5. Affiche selon la revendication 3 ou 4, dans laquelle la reproduction partielle de l'au moins un élément illustré sur le recto est en noir.
  6. Affiche selon la revendication 5, caractérisée en ce que la reproduction partielle de l'au moins un élément illustré sur le recto est complétée par une ou deux autres couleurs.
  7. Affiche selon l'une quelconque des revendications 1 à 6, caractérisée en ce qu'elle est imprimée sur le recto en utilisant un processus d'impression offset et sur le verso en utilisant un processus d'impression par sérigraphie.
  8. Affiche selon l'une quelconque des revendications 1 à 7, caractérisée en ce que la densité de couleur des éléments illustrés sur le verso est supérieure, de préférence entre 5 et 10 fois supérieure, de la densité chromatique des éléments illustrés sur le recto.
  9. Affiche selon l'une quelconque des revendications 1 à 8, caractérisée en ce qu'au moins une couleur d'au moins un élément illustré sur le recto, de préférence de plusieurs éléments immédiatement adjacents illustrés sur le recto, est remplacée par une seule couleur aux positions correspondantes sur le verso, de préférence une teinte rouge.
  10. Structure tridimensionnelle comprenant au moins une affiche selon l'une quelconque des revendications 1 à 9.
  11. Vitrine comprenant au moins une affiche, selon l'une des revendications 1 à 9, ou structure tridimensionnelle selon la revendication 10 et au moins une source de lumière.
  12. Processus de production d'une affiche imprimée recto verso selon l'une quelconque des revendications 1 à 9, un ou plusieurs éléments imprimés en couleurs illustrés étant appliqués sur le recto, formés à partir des couleurs primaires cyan (C), magenta (M) et jaune (Y), caractérisé en ce qu'au moins l'un des éléments illustrés sur le recto est appliqué sur le verso sous forme inversée mais incomplète.
  13. Processus selon la revendication 12, dans laquelle les un ou plusieurs éléments imprimés en couleur illustrés appliqués sur le recto est /sont complété(s) par la couleur noire (K).
  14. Processus selon la revendication 12 ou 13, caractérisée en ce que l'au moins un des éléments illustrés sur le recto est appliqué sur le verso sous forme inversée mais incomplète et dans des couleurs incomplètes (C, M, Y, K).
EP20050716691 2004-02-13 2005-02-14 Objet plan imprimé recto verso Not-in-force EP1719099B1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP20050716691 EP1719099B1 (fr) 2004-02-13 2005-02-14 Objet plan imprimé recto verso

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
EP04003356A EP1564707A1 (fr) 2004-02-13 2004-02-13 Objet plan imprimé recto verso
EP20050716691 EP1719099B1 (fr) 2004-02-13 2005-02-14 Objet plan imprimé recto verso
PCT/EP2005/050641 WO2005078688A2 (fr) 2004-02-13 2005-02-14 Feuille imprimee sur les deux faces

Publications (2)

Publication Number Publication Date
EP1719099A2 EP1719099A2 (fr) 2006-11-08
EP1719099B1 true EP1719099B1 (fr) 2015-04-29

Family

ID=34684696

Family Applications (2)

Application Number Title Priority Date Filing Date
EP04003356A Withdrawn EP1564707A1 (fr) 2004-02-13 2004-02-13 Objet plan imprimé recto verso
EP20050716691 Not-in-force EP1719099B1 (fr) 2004-02-13 2005-02-14 Objet plan imprimé recto verso

Family Applications Before (1)

Application Number Title Priority Date Filing Date
EP04003356A Withdrawn EP1564707A1 (fr) 2004-02-13 2004-02-13 Objet plan imprimé recto verso

Country Status (2)

Country Link
EP (2) EP1564707A1 (fr)
WO (1) WO2005078688A2 (fr)

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US1487705A (en) * 1923-07-31 1924-03-25 Bewtex Products Corp Advertising-display card
US1899962A (en) * 1931-03-02 1933-03-07 Luther J Higginbotham Illuminated changeable display device and method of producing the same
FR2204324A5 (fr) * 1973-06-07 1974-05-17 Bazaine Publicite
US5003715A (en) * 1990-05-07 1991-04-02 Norm Steiner Painted display assembly

Also Published As

Publication number Publication date
WO2005078688A2 (fr) 2005-08-25
EP1719099A2 (fr) 2006-11-08
WO2005078688A3 (fr) 2005-12-01
EP1564707A1 (fr) 2005-08-17

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