EP1285243A2 - Weigh scale for an object, in particular a consumer product - Google Patents

Weigh scale for an object, in particular a consumer product

Info

Publication number
EP1285243A2
EP1285243A2 EP01936700A EP01936700A EP1285243A2 EP 1285243 A2 EP1285243 A2 EP 1285243A2 EP 01936700 A EP01936700 A EP 01936700A EP 01936700 A EP01936700 A EP 01936700A EP 1285243 A2 EP1285243 A2 EP 1285243A2
Authority
EP
European Patent Office
Prior art keywords
display unit
balance according
display
reader
buyer
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
EP01936700A
Other languages
German (de)
French (fr)
Inventor
Jacques Muyal
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Technosphere Saerl
Original Assignee
Internova International Innovation Co BV
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Internova International Innovation Co BV filed Critical Internova International Innovation Co BV
Publication of EP1285243A2 publication Critical patent/EP1285243A2/en
Ceased legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01G—WEIGHING
    • G01G19/00—Weighing apparatus or methods adapted for special purposes not provided for in the preceding groups
    • G01G19/40—Weighing apparatus or methods adapted for special purposes not provided for in the preceding groups with provisions for indicating, recording, or computing price or other quantities dependent on the weight
    • G01G19/413—Weighing apparatus or methods adapted for special purposes not provided for in the preceding groups with provisions for indicating, recording, or computing price or other quantities dependent on the weight using electromechanical or electronic computing means
    • G01G19/414—Weighing apparatus or methods adapted for special purposes not provided for in the preceding groups with provisions for indicating, recording, or computing price or other quantities dependent on the weight using electromechanical or electronic computing means using electronic computing means only
    • G01G19/4144—Weighing apparatus or methods adapted for special purposes not provided for in the preceding groups with provisions for indicating, recording, or computing price or other quantities dependent on the weight using electromechanical or electronic computing means using electronic computing means only for controlling weight of goods in commercial establishments, e.g. supermarket, P.O.S. systems
    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01G—WEIGHING
    • G01G23/00—Auxiliary devices for weighing apparatus
    • G01G23/18—Indicating devices, e.g. for remote indication; Recording devices; Scales, e.g. graduated
    • G01G23/36—Indicating the weight by electrical means, e.g. using photoelectric cells
    • G01G23/37—Indicating the weight by electrical means, e.g. using photoelectric cells involving digital counting
    • G01G23/3707—Indicating the weight by electrical means, e.g. using photoelectric cells involving digital counting using a microprocessor
    • G01G23/3721—Indicating the weight by electrical means, e.g. using photoelectric cells involving digital counting using a microprocessor with particular representation of the result, e.g. graphic

Definitions

  • the present invention relates to a weighing scale for an object, in particular a consumer product, in particular a food product sold retail by a seller to a buyer, this scale comprising a weighing member, at least a first and a second unit for displaying data relating to the nature, weight and price of the object purchased, oriented respectively towards the seller and towards the buyer, at least one calculation unit for determining the price of this object object according to its weight and a label printing unit bearing data relating to the nature, weight and price of the object.
  • Weighing scales are already known, used for the sale of cut food products such as meat, cured meats, cheese, fish or other products, in particular fruits or vegetables in retail stores, which have these different components.
  • the display is made by means of a large screen oriented on the seller's side and which displays all the data it needs, such as the nature of the product sold, its weight, its price, etc. and a second small screen oriented towards the buyer, which displays the essential data for him, namely the weight and the cost.
  • this second screen is designed to also display a scrolling advertising message, in written form, for example an alphanumeric message concerning a promotional action made inside the store.
  • This display is to draw the consumer's attention to the products on promotion, given that his gaze is automatically, and almost necessarily, attracted by the screen which displays the weight and cost of the product he just bought.
  • the known weighing scales are complete instruments of which all the components are integrated and the electronic part of which is specific to each type of balance.
  • the components of these scales essentially include a weighing member, a computer with its keyboard and a display unit.
  • the calculator offers no other possibility than its elementary calculation function for displaying the price and printing a label.
  • Each type of balance is specific and almost no main component is standard.
  • the cost price of these scales is high and any functional modification can only be carried out following a structural modification. Any improvement involves the design and production of a new product or a new range of products whose design and construction are different from those of previous products.
  • the purpose of the present invention is to overcome all of the drawbacks mentioned above by offering a balance which, by design and construction, can fulfill new functions corresponding to the requirements of the market, also by means of equipment. as close as possible to standard materials, which do not require fundamental constructive modifications to adapt to the changing needs of the market, and which also make it possible to provide effective and attractive advertising means.
  • said second display unit oriented towards the buyer is arranged to also allow the broadcasting of audiovisual advertising spots.
  • said first and said second display unit are constituted by two standard screens of the standard computer which integrates said calculation unit associated with said weighing member.
  • said standard computer is equipped with specific software to allow the display of menus, called drop-down menus, on said first display unit.
  • said standard computer is equipped with specific software to allow the display of animated advertising spots on said second display unit.
  • said standard computer preferably includes at least one reader of a standard data carrier corresponding to said advertising spots.
  • This reader is advantageously a magnetic tape reader or an optical compact disc reader.
  • said standard computer can be connected to a network with a server arranged to control in a predetermined manner the broadcasting of advertising spots on said second display unit.
  • said standard computer may include a personal card reader of the buyer and means for broadcasting a advertising spot selected from a database and adapted to characteristics corresponding to consumer habits. purchases identified from this personal card.
  • FIG. 1 schematically illustrates a first embodiment of the weighing balance according to the invention
  • FIG. 2 represents a second preferred embodiment of the weighing scale according to the invention.
  • FIG. 3 shows, by way of illustration, a view of the screen which constitutes the second display unit of the weighing scale according to the invention.
  • the weighing scale 10 of the invention mainly comprises a weighing member 11, a standard computer 12 with its screen which constitutes a first display unit 13 and a second display unit 14
  • the weighing member 11 comprises a standard autonomous weighing cell, known per se and not shown, housed in a base 15 in the form of a box on which a weighing plate 16 is disposed.
  • This box also contains a label printing device (not shown) which delivers labels bearing the indications relating to the nature of the product, its weight and the price through a slot 17 made in the base 15.
  • the standard computer 12 is advantageously mounted on a support 18 and connected by cables passing inside the support to the weighing member 11.
  • This computer comprises, in a manner known per se, calculation software arranged for calculate the price of the weighed products by means of the weighing member and the function keys 19.
  • the screen 13 of this computer is preferably a touch screen which makes it possible to display all the indications necessary for the operation of the balance, by example by means of so-called “drop-down menus”. Furthermore, it is equipped with means for reading data carriers, such as for example a reader 20 for magnetic tapes or an optical reader 21 for compact discs.
  • the second display unit 14 preferably consists of a liquid crystal screen or the like and of a device for reproducing and broadcasting sound messages, for example speakers 22 incorporated or fixed laterally to this screen.
  • FIG. 2 represents a preferred embodiment of the weighing scale 110 according to the invention. It includes, like that of FIG. 1, a weighing member 111, a standard computer 112 which is associated with a first display unit 113 and a second display unit 114.
  • the two display units are directly mounted on frames 113a and 114a articulated relative to the housing 112a of the computer 112. They are advantageously flat, of the liquid crystal type.
  • the weighing member 111 is extended at the rear by a support 115 composed of a base 116 and two columns 117 carrying the computer 112 and the two display units 113 and 114. This very compact embodiment allows to fulfill all the planned functions.
  • the computer is equipped with software that allows the two screens to be managed simultaneously. It is networked with a server which allows advertising spots to be broadcast automatically, pre-programmed or on demand, selectively. The spots can be downloaded or loaded using appropriate readers.
  • this balance acquires all the intelligence of a computer and can evolve according to the evolution of the software which is loaded in the computer.
  • the screen constituting said second display unit 14, facing the buyer has a central area 23, preferably of relatively large size, which makes it possible to display a static advertising spot or animated.
  • Other display ranges are provided at the bottom of the screen or laterally, for example, a first range 24 for displaying the nature of the product purchased, a second range 25 for displaying the weight of this product and a third range 26 for displaying its price.
  • the loudspeakers 22 can possibly broadcast a sound message simultaneously with the emission of the advertising spot on the screen.
  • the advertising spot is mainly intended for the buyer.
  • the software contained in the computer selectively controls the information displayed.
  • the computer is linked to a database which contains a set of advertising spots and which can broadcast them. selectively on demand.
  • the request can be adapted to the client. It is for example identified by means of a loyalty card which allows to know with certainty the purchasing intentions of the customer based on his previous purchases.

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  • Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Mathematical Physics (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Computer Hardware Design (AREA)
  • Microelectronics & Electronic Packaging (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Indexing, Searching, Synchronizing, And The Amount Of Synchronization Travel Of Record Carriers (AREA)
  • Devices For Indicating Variable Information By Combining Individual Elements (AREA)
  • Display Racks (AREA)

Abstract

The invention concerns a weigh scale (10) for a retail consumer product, in particular a food product, comprising a weighing member (11), a computing unit (12) and two display units (13, 14). The weighing member (11) is a standard self-activated member comprising a base (15) and a weigh plate (16). The computing unit (12) is a standard computer integral with a support (18) and coupled to the weighing member (11). Said computer comprises a calculating software designed to calculate the prices of the products weighed by the weighing member and function keys (19). It is further equipped with a magnetic tape reader (20) and an optical compact disc reader (21) designed to display simultaneously efficient and attractive advertising means aimed at a buyer. The display unit (13) is designed for a seller while the display unit (14) provided with sound reproduction means (22) is oriented towards the buyer to enable, besides display of characteristics of the purchased products, commercial spots.

Description

BALANCE DE PESAGE D'UN OBJET, NOTAMMENT D'UN PRODUIT DE CONSOMMATIONWEIGHING BALANCE OF AN OBJECT, IN PARTICULAR OF A CONSUMER PRODUCT
Domaine technique La présente invention concerne une balance de pesage d'un objet, notamment d'un produit de consommation, en particulier d'un produit alimentaire vendu au détail par un vendeur à un acheteur, cette balance comportant un organe de pesage, au moins une première et une seconde unité d'affichage de données relatives à la nature, au poids et au prix de l'objet acheté, orientées respectivement vers le vendeur et vers l'acheteur, au moins une unité de calcul pour déterminer le prix de cet objet en fonction de son poids et une unité d'impression d'une étiquette portant des données relatives à la nature, au poids et au prix de l'objet.TECHNICAL FIELD The present invention relates to a weighing scale for an object, in particular a consumer product, in particular a food product sold retail by a seller to a buyer, this scale comprising a weighing member, at least a first and a second unit for displaying data relating to the nature, weight and price of the object purchased, oriented respectively towards the seller and towards the buyer, at least one calculation unit for determining the price of this object object according to its weight and a label printing unit bearing data relating to the nature, weight and price of the object.
Technique antérieurePrior art
On connaît déjà des balances de pesée, utilisées pour la vente de produits alimentaires à la coupe tels que la viande, la charcuterie, le fromage, le poisson ou d'autres produits, notamment les fruits ou les légumes dans les magasins de détail, qui comportent ces différents composants. L'affichage s'effectue au moyen d'un grand écran orienté du côté du vendeur et qui affiche toutes les données qui lui sont nécessaires, telles que la nature du produit vendu, son poids, son prix etc. et un second petit écran orienté du côté de l'acheteur, qui affiche les données essentielles pour lui, à savoir le poids et le coût.Weighing scales are already known, used for the sale of cut food products such as meat, cured meats, cheese, fish or other products, in particular fruits or vegetables in retail stores, which have these different components. The display is made by means of a large screen oriented on the seller's side and which displays all the data it needs, such as the nature of the product sold, its weight, its price, etc. and a second small screen oriented towards the buyer, which displays the essential data for him, namely the weight and the cost.
Sur certaines balances, ce second écran est conçu pour afficher également un message publicitaire défilant, sous une forme écrite, par exemple un message alphanumérique concernant une action promotionnelle faite à l'intérieur du magasin.On certain scales, this second screen is designed to also display a scrolling advertising message, in written form, for example an alphanumeric message concerning a promotional action made inside the store.
Cet affichage a pour but d'attirer l'attention du consommateur sur les produits en promotion, étant donné que son regard est automatiquement, et presque obligatoirement, attiré par l'écran qui affiche le poids et le coût du produit qu'il vient d'acheter.The purpose of this display is to draw the consumer's attention to the products on promotion, given that his gaze is automatically, and almost necessarily, attracted by the screen which displays the weight and cost of the product he just bought.
Toutefois, cet affichage reste relativement petit et peu visible, car il est noyé dans la masse des données qui apparaissent sur l'écran. Le message affiché, qu'il soit statique ou défilant, ne remplit pas sa mission qui consiste à inciter le client à l'achat ou du moins à mettre son intérêt en éveil.However, this display remains relatively small and not very visible, since it is submerged in the mass of data that appears on the screen. The message displayed, whether static or scrolling, does not fulfill its mission which consists in inciting the customer to purchase or at least to put his interest on the alert.
En outre, les balances de pesée connues sont des instruments complets dont tous les composants sont intégrés et dont la partie électronique est spécifique à chaque type de balance. Les composants de ces balances comprennent essentiellement un organe de pesage, un calculateur avec son clavier et une unité d'affichage. Le calculateur n'offre aucune autre possibilité que sa fonction élémentaire de calcul en vue de l'affichage du prix et de l'impression d'une étiquette. Chaque type de balance est spécifique et pratiquement aucun composant principal n'est standard. De ce fait, le prix de revient de ces balances est élevé et toute modification fonctionnelle n'est réalisable que suite à une modification structurelle. Tout perfectionnement implique la conception et la réalisation d'un nouveau produit ou d'une nouvelle gamme de produits dont la conception et la construction sont différentes de celles des produits antérieurs.In addition, the known weighing scales are complete instruments of which all the components are integrated and the electronic part of which is specific to each type of balance. The components of these scales essentially include a weighing member, a computer with its keyboard and a display unit. The calculator offers no other possibility than its elementary calculation function for displaying the price and printing a label. Each type of balance is specific and almost no main component is standard. As a result, the cost price of these scales is high and any functional modification can only be carried out following a structural modification. Any improvement involves the design and production of a new product or a new range of products whose design and construction are different from those of previous products.
Ces inconvénients des balances de pesée existantes font qu'elles sont mal adaptées au commerce de détail tel qu'il se pratique actuellement. D'une part, elles ne sont pas adaptées à la mission publicitaire qui pourrait leur être attribuée et, d'autre part, elles n'offrent aucune flexibilité et ne peuvent pas être adaptées de manière permanente aux besoins du marché en constante évolution. En effet, un des rêves des responsables de la publicité dans les magasins, et notamment dans les grandes surfaces, est de pouvoir faire de la publicité dynamique sur les lieux de vente. Les grands écrans de publicité disposés à proximité des caisses dans certaines grandes surfaces commerciales, théoriquement pour remplir cette fonction, sont inefficaces car les acheteurs ont terminé leurs achats lorsqu'ils arrivent près des caisses. Dans une grande surface, les seuls endroits où l'acheteur est obligé de s'arrêter et d'attendre pour être servi sont les rayons où il achète des produits en vrac à la coupe. Ces endroits sont donc intéressants pour la diffusion de publicité dynamique.These drawbacks of existing weigh scales make them unsuitable for the retail trade as it is currently practiced. On the one hand, they are not adapted to the advertising mission which could be attributed to them and, on the other hand, they offer no flexibility and cannot be permanently adapted to the needs of the constantly changing market. Indeed, one of the dreams of those responsible for advertising in stores, and in particular in supermarkets, is to be able to advertise dynamically at points of sale. The large advertising screens placed near the cash desks in certain large retail outlets, theoretically to fulfill this function, are ineffective because the buyers have finished their purchases when they arrive near the cash desks. In a large area, the only places where the buyer is forced to stop and wait to be served are the shelves where he buys products in bulk. These places are therefore interesting for the dissemination of dynamic advertising.
Exposé de l'inventionStatement of the invention
Le but de la présente invention est de pallier l'ensemble des inconvénients mentionnés ci-dessus en offrant une balance qui permet, de par sa conception et sa construction, de remplir de nouvelles fonctions correspondant aux impératifs du marché, au moyen d'équipements aussi proches que possibles des matériels standards, qui ne nécessitent pas de modifications constructives fondamentales pour s'adapter à l'évolution des besoins du marché, et qui permettent en outre de fournir des moyens publicitaires efficaces et attrayants.The purpose of the present invention is to overcome all of the drawbacks mentioned above by offering a balance which, by design and construction, can fulfill new functions corresponding to the requirements of the market, also by means of equipment. as close as possible to standard materials, which do not require fundamental constructive modifications to adapt to the changing needs of the market, and which also make it possible to provide effective and attractive advertising means.
Ce but est atteint par une balance telle que décrite en préambule, caractérisée en ce que ladite unité de calcul est intégrée dans un ordinateur standard connecté audit organe de pesage, ledit ordinateur comportant ladite première unité d'affichage et étant en outre couplé à ladite seconde unité d'affichage.This object is achieved by a balance as described in the preamble, characterized in that said calculation unit is integrated into a standard computer connected to said weighing member, said computer comprising said first display unit and being further coupled to said second display unit.
Selon un mode de réalisation préféré, ladite seconde unité d'affichage orientée vers l'acheteur est agencée pour permettre en outre la diffusion de spots publicitaires audiovisuels.According to a preferred embodiment, said second display unit oriented towards the buyer is arranged to also allow the broadcasting of audiovisual advertising spots.
De façon préférentielle, ladite première et ladite seconde unité d'affichage sont constituées par deux écrans standards de l'ordinateur standard qui intègre ladite unité de calcul associée audit organe de pesage.Preferably, said first and said second display unit are constituted by two standard screens of the standard computer which integrates said calculation unit associated with said weighing member.
Selon un mode de réalisation avantageux, ledit ordinateur standard est équipé de logiciels spécifiques pour permettre l'affichage de menus, dits menus déroulants, sur ladite première unité d'affichage. D'une manière préférentielle, ledit ordinateur standard est équipé de logiciels spécifiques pour permettre l'affichage de spots publicitaires animés sur ladite seconde unité d'affichage.According to an advantageous embodiment, said standard computer is equipped with specific software to allow the display of menus, called drop-down menus, on said first display unit. Preferably, said standard computer is equipped with specific software to allow the display of animated advertising spots on said second display unit.
A cet effet, ledit ordinateur standard comporte de préférence au moins un lecteur d'un support standard de données correspondant auxdits spots publicitaires. Ce lecteur est avantageusement un lecteur de bandes magnétiques ou un lecteur optique de disques compacts.To this end, said standard computer preferably includes at least one reader of a standard data carrier corresponding to said advertising spots. This reader is advantageously a magnetic tape reader or an optical compact disc reader.
Selon une forme de réalisation particulièrement avantageuse, ledit ordinateur standard peut être connecté en réseau avec un serveur agencé pour piloter de manière prédéterminée la diffusion de spots publicitaires sur ladite seconde unité d'affichage.According to a particularly advantageous embodiment, said standard computer can be connected to a network with a server arranged to control in a predetermined manner the broadcasting of advertising spots on said second display unit.
En vue d'une diffusion personnalisée de spots publicitaires, ledit ordinateur standard peut comporter un lecteur de carte personnelle de l'acheteur et des moyens pour diffuser un spot publicitaire sélectionné dans une banque de données et adapté à des caractéristiques correspondant à des habitudes d'achats identifiées à partir de cette carte personnelle.With a view to personalized broadcasting of advertising spots, said standard computer may include a personal card reader of the buyer and means for broadcasting a advertising spot selected from a database and adapted to characteristics corresponding to consumer habits. purchases identified from this personal card.
Description sommaire des dessinsBrief description of the drawings
La présente invention et ses avantages apparaîtront mieux dans la description suivante d'une forme de réalisation préférée de l'invention décrite, à titre d'exemple non limitatif, en référence aux dessins annexés, dans lesquels :The present invention and its advantages will appear more clearly in the following description of a preferred embodiment of the invention described, by way of nonlimiting example, with reference to the appended drawings, in which:
- la figure 1 illustre de façon schématique une première forme de réalisation de la balance de pesage selon l'invention,FIG. 1 schematically illustrates a first embodiment of the weighing balance according to the invention,
la figure 2 représente une seconde forme de réalisation préférée de la balance de pesage selon l'invention, etFIG. 2 represents a second preferred embodiment of the weighing scale according to the invention, and
- la figure 3 représente, à titre d'illustration, une vue de l'écran qui constitue la seconde unité d'affichage de la balance de pesage selon l'invention.- Figure 3 shows, by way of illustration, a view of the screen which constitutes the second display unit of the weighing scale according to the invention.
Manière(s) de réaliser l'inventionManner (s) of carrying out the invention
La balance de pesage 10 de l'invention, telle que représentée par la figure 1 , comporte principalement un organe de pesage 11 , un ordinateur standard 12 avec son écran qui constitue une première unité d'affichage 13 et une seconde unité d'affichage 14. L'organe de pesage 11 comprend une cellule de pesage autonome standard, connue en soi et non représentée, logée dans un socle 15 sous la forme d'un boîtier sur lequel est disposé un plateau de pesage 16. Ce boîtier contient en outre un dispositif d'impression d'étiquettes (non représenté) qui délivre des étiquettes portant les indications relatives à la nature du produit, à son poids et au prix à travers une fente 17 ménagée dans le socle 15.The weighing scale 10 of the invention, as shown in FIG. 1, mainly comprises a weighing member 11, a standard computer 12 with its screen which constitutes a first display unit 13 and a second display unit 14 The weighing member 11 comprises a standard autonomous weighing cell, known per se and not shown, housed in a base 15 in the form of a box on which a weighing plate 16 is disposed. This box also contains a label printing device (not shown) which delivers labels bearing the indications relating to the nature of the product, its weight and the price through a slot 17 made in the base 15.
L'ordinateur standard 12 est avantageusement monté sur un support 18 et connecté par des câbles passant à l'intérieur du support à l'organe de pesage 11. Cet ordinateur comporte, d'une manière connue en soi, un logiciel de calcul agencé pour calculer le prix des produits pesés au moyen de l'organe de pesage et des touches de fonction 19. L'écran 13 de cet ordinateur est de préférence un écran tactile qui permet d'afficher toutes les indications nécessaires au fonctionnement de la balance, par exemple au moyen de menus dits «menus déroulants». Par ailleurs, il est équipé de moyens de lecture de supports de données, tels que par exemple un lecteur 20 de bandes magnétiques ou un lecteur optique 21 de disques compacts.The standard computer 12 is advantageously mounted on a support 18 and connected by cables passing inside the support to the weighing member 11. This computer comprises, in a manner known per se, calculation software arranged for calculate the price of the weighed products by means of the weighing member and the function keys 19. The screen 13 of this computer is preferably a touch screen which makes it possible to display all the indications necessary for the operation of the balance, by example by means of so-called “drop-down menus”. Furthermore, it is equipped with means for reading data carriers, such as for example a reader 20 for magnetic tapes or an optical reader 21 for compact discs.
La seconde unité d'affichage 14 est constituée de préférence d'un écran à cristaux liquides ou similaire et d'un dispositif de reproduction et de diffusion de messages sonores, par exemple des haut-parleurs 22 incorporés ou fixés latéralement à cet écran.The second display unit 14 preferably consists of a liquid crystal screen or the like and of a device for reproducing and broadcasting sound messages, for example speakers 22 incorporated or fixed laterally to this screen.
La figure 2 représente une forme de réalisation préférée de la balance de pesage 110 selon l'invention. Elle comprend, comme celle de la figure 1 , un organe de pesage 111 , un ordinateur standard 112 qui est associé à une première unité d'affichage 113 et à une seconde unité d'affichage 114. Dans cette forme de réalisation, les deux unités d'affichage sont directement montées sur des cadres 113a et 114a articulés par rapport au boîtier 112a de l'ordinateur 112. Ils sont avantageusement plats, du type à cristaux liquides. L'organe de pesage 111 est prolongé à l'arrière par un support 115 composé d'une embase 116 et de deux colonnes 117 portant l'ordinateur 112 et les deux unités d'affichage 113 et 114. Cette forme de réalisation très compacte permet de remplir l'ensemble des fonctions prévues. L'ordinateur est équipé de logiciels qui permettent de gérer simultanément les deux écrans. Il est mis en réseau avec un serveur qui permet de diffuser les spots publicitaires de façon automatique, préprogrammée ou à la demande, de façon sélective. Les spots peuvent être téléchargés ou chargés au moyen de lecteurs appropriés.FIG. 2 represents a preferred embodiment of the weighing scale 110 according to the invention. It includes, like that of FIG. 1, a weighing member 111, a standard computer 112 which is associated with a first display unit 113 and a second display unit 114. In this embodiment, the two display units are directly mounted on frames 113a and 114a articulated relative to the housing 112a of the computer 112. They are advantageously flat, of the liquid crystal type. The weighing member 111 is extended at the rear by a support 115 composed of a base 116 and two columns 117 carrying the computer 112 and the two display units 113 and 114. This very compact embodiment allows to fulfill all the planned functions. The computer is equipped with software that allows the two screens to be managed simultaneously. It is networked with a server which allows advertising spots to be broadcast automatically, pre-programmed or on demand, selectively. The spots can be downloaded or loaded using appropriate readers.
Du fait que l'élément principal de la balance est un ordinateur standard, cette balance acquiert toute l'intelligence d'un ordinateur et peut évoluer en fonction de l'évolution des logiciels qui sont chargés dans l'ordinateur.Since the main element of the balance is a standard computer, this balance acquires all the intelligence of a computer and can evolve according to the evolution of the software which is loaded in the computer.
Comme illustré plus en détail par la figure 3, l'écran constituant ladite seconde unité d'affichage 14, tournée vers l'acheteur, comporte une plage centrale 23, de préférence de relativement grande dimension, qui permet d'afficher un spot publicitaire statique ou animé. D'autres plages d'affichage sont prévues au bas de l'écran ou latéralement, par exemple, une première plage 24 pour l'affichage de la nature du produit acheté, une deuxième plage 25 pour l'affichage du poids de ce produit et une troisième plage 26 pour l'affichage de son prix. Les haut-parleurs 22 peuvent éventuellement diffuser un message sonore simultanément à l'émission du spot publicitaire sur l'écran.As illustrated in more detail in FIG. 3, the screen constituting said second display unit 14, facing the buyer, has a central area 23, preferably of relatively large size, which makes it possible to display a static advertising spot or animated. Other display ranges are provided at the bottom of the screen or laterally, for example, a first range 24 for displaying the nature of the product purchased, a second range 25 for displaying the weight of this product and a third range 26 for displaying its price. The loudspeakers 22 can possibly broadcast a sound message simultaneously with the emission of the advertising spot on the screen.
Le spot publicitaire est essentiellement destiné à l'acheteur. Les logiciels contenus dans l'ordinateur pilotent sélectivement les informations affichées. Ainsi, il peut être prévu que les messages soient personnalisés et diffèrent d'un client à l'autre. A cet effet, l'ordinateur est en liaison avec une banque de données qui contient un ensemble de spots publicitaires et qui peut les diffuser sélectivement à la demande. La demande peut être adaptée au client. Elle est par exemple identifiée au moyen d'une carte de fidélité qui permet de connaître de façon certaine les intentions d'achats du client en se basant sur ses achats précédents.The advertising spot is mainly intended for the buyer. The software contained in the computer selectively controls the information displayed. Thus, it can be expected that the messages are personalized and differ from one customer to another. For this purpose, the computer is linked to a database which contains a set of advertising spots and which can broadcast them. selectively on demand. The request can be adapted to the client. It is for example identified by means of a loyalty card which allows to know with certainty the purchasing intentions of the customer based on his previous purchases.
De cette manière on ne dispose pas uniquement d'un moyen efficace pour faire de la publicité directement sur les lieux de vente des produits, mais on dispose également d'un moyen permettant d'adapter cette publicité au client individuel en fonction de ses habitudes d'achats, donc de ses centres d'intérêts.In this way we do not only have an effective means to advertise directly at the point of sale of products, but we also have a means to adapt this advertising to the individual customer according to their habits. 'purchases, therefore of his centers of interest.
Etant donné que tous les composants de la balance de pesage, à savoir l'organe de pesage, l'ordinateur et la seconde unité d'affichage sont des composants standards, le coût de l'ensemble est relativement bas. En outre, le fait de disposer d'un véritable ordinateur à la place de l'unité de calcul classique d'une balance permet de disposer d'une infinité de fonctions supplémentaires et de bénéficier d'une souplesse de fonctionnement et d'adaptation inégalée. Since all the components of the weighing scale, namely the weighing member, the computer and the second display unit are standard components, the cost of the assembly is relatively low. In addition, the fact of having a real computer in place of the conventional computing unit of a scale allows to have an infinity of additional functions and to benefit from an unequaled flexibility of operation and adaptation. .

Claims

REVENDICATIONS
1. Balance de pesage d'un objet, notamment d'un produit de consommation, en particulier d'un produit alimentaire vendu au détail par un vendeur à un acheteur, cette balance comportant un organe de pesage, au moins une première et une seconde unité d'affichage de données relatives à la nature, au poids et au prix de l'objet acheté, orientées respectivement vers le vendeur et vers l'acheteur, au moins une unité de calcul pour déterminer le prix de cet objet en fonction de son poids et une unité d'impression d'une étiquette portant des données relatives à la nature, au poids et au prix de l'objet, caractérisée en ce que ladite unité de calcul est intégrée dans un ordinateur standard (12, 112) connecté audit organe de pesage (11 , 111), ledit ordinateur comportant ladite première unité d'affichage (13, 113) et étant en outre couplé à ladite seconde unité d'affichage (14, 114).1. Weighing scale of an object, in particular of a consumer product, in particular of a food product sold retail by a seller to a buyer, this scale comprising a weighing member, at least a first and a second display unit for data relating to the nature, weight and price of the object purchased, oriented respectively towards the seller and towards the buyer, at least one calculation unit for determining the price of this object according to its weight and a unit for printing a label carrying data relating to the nature, weight and price of the object, characterized in that said calculation unit is integrated into a standard computer (12, 112) connected to said weighing member (11, 111), said computer comprising said first display unit (13, 113) and being further coupled to said second display unit (14, 114).
2. Balance selon la revendication 1 , caractérisée en ce que ladite seconde unité d'affichage (14, 114) orientée vers l'acheteur est agencée pour permettre en outre la diffusion de spots publicitaires audiovisuels.2. Balance according to claim 1, characterized in that said second display unit (14, 114) oriented towards the buyer is arranged to further allow the broadcasting of audiovisual advertising spots.
3. Balance selon la revendication 1 , caractérisée en ce que ladite première (13, 113) et ladite seconde unité d'affichage (14, 114) sont constituées par deux écrans standards de l'ordinateur standard (12, 112) qui intègre ladite unité de calcul associée à l'organe de pesage (11 , 111).3. Balance according to claim 1, characterized in that said first (13, 113) and said second display unit (14, 114) are constituted by two standard screens of the standard computer (12, 112) which integrates said calculation unit associated with the weighing member (11, 111).
4. Balance selon la revendication 1 , caractérisée en ce que ledit ordinateur standard (12) est équipé de logiciels spécifiques pour permettre l'affichage de menus dits menus déroulants sur ladite première unité d'affichage (13).4. Balance according to claim 1, characterized in that said standard computer (12) is equipped with specific software to allow the display of menus called drop-down menus on said first display unit (13).
5. Balance selon la revendication 1 , caractérisée en ce que ledit ordinateur standard (12) est équipé de logiciels spécifiques pour permettre l'affichage de spots publicitaires animés sur ladite seconde unité d'affichage (14). 5. Balance according to claim 1, characterized in that said standard computer (12) is equipped with specific software to allow the display of animated advertising spots on said second display unit (14).
6. Balance selon la revendication 5, caractérisée en ce que ledit ordinateur standard (12) comporte au moins un lecteur d'un support standard de données correspondant auxdits spots publicitaires.6. Balance according to claim 5, characterized in that said standard computer (12) comprises at least one reader of a standard data medium corresponding to said advertising spots.
7. Balance selon la revendication 6, caractérisée en ce que ledit lecteur est un lecteur de bandes magnétiques (20).7. Balance according to claim 6, characterized in that said reader is a magnetic tape reader (20).
8. Balance selon la revendication 6, caractérisée en ce que ledit lecteur est un lecteur optique (21) de disques compacts.8. Balance according to claim 6, characterized in that said reader is an optical reader (21) of compact discs.
9. Balance selon la revendication 1 , caractérisée en ce que ledit ordinateur standard (12, 112) est connecté en réseau avec un serveur agencé pour piloter de manière prédéterminée la diffusion de spots publicitaires sur ladite seconde unité d'affichage (14, 114).9. Balance according to claim 1, characterized in that said standard computer (12, 112) is connected in network with a server arranged to pilot in a predetermined manner the broadcasting of advertising spots on said second display unit (14, 114) .
10. Balance selon la revendication 9, caractérisée en ce que ledit ordinateur standard (12, 112) comporte un lecteur de carte personnelle de l'acheteur et des moyens pour diffuser un spot publicitaire sélectionné dans une banque de données et adapté à des caractéristiques correspondant à des habitudes d'achats identifiées à partir de cette carte personnelle. 10. Balance according to claim 9, characterized in that said standard computer (12, 112) comprises a personal card reader of the buyer and means for broadcasting an advertising spot selected from a database and adapted to corresponding characteristics shopping habits identified from this personal card.
EP01936700A 2000-05-23 2001-05-22 Weigh scale for an object, in particular a consumer product Ceased EP1285243A2 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
CH103000 2000-05-23
CH01030/00A CH694106A5 (en) 2000-05-23 2000-05-23 Weighing device of a consumer product, in particular a food product.
PCT/IB2001/000895 WO2001090706A2 (en) 2000-05-23 2001-05-22 Weigh scale for an object, in particular a consumer product

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EP1285243A2 true EP1285243A2 (en) 2003-02-26

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US (1) US20030168260A1 (en)
EP (1) EP1285243A2 (en)
JP (1) JP2003534544A (en)
AU (2) AU2001262567B2 (en)
CH (1) CH694106A5 (en)
WO (1) WO2001090706A2 (en)

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Also Published As

Publication number Publication date
AU6256701A (en) 2001-12-03
WO2001090706A2 (en) 2001-11-29
CH694106A5 (en) 2004-07-15
AU2001262567B2 (en) 2006-03-02
WO2001090706A3 (en) 2002-03-28
JP2003534544A (en) 2003-11-18
US20030168260A1 (en) 2003-09-11

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