CN113450126A - Commodity pushing system and method - Google Patents
Commodity pushing system and method Download PDFInfo
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- CN113450126A CN113450126A CN202010214424.3A CN202010214424A CN113450126A CN 113450126 A CN113450126 A CN 113450126A CN 202010214424 A CN202010214424 A CN 202010214424A CN 113450126 A CN113450126 A CN 113450126A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
Abstract
The invention discloses a commodity pushing system and a commodity pushing method. The sales system stores historical purchase lists of a plurality of members; the recommendation system is in communication connection with the sales system, stores at least one recommendation weighted item, and is used for determining a weighting result by combining the historical purchase list of each member and the at least one recommendation weighted item to form a commodity promotion type list corresponding to each member and dispatch the commodity promotion type list to each member, wherein each commodity promotion type list comprises commodity contents and an arrangement sequence of the weighting result corresponding to each member. The invention utilizes the existing member data and the historical purchasing lists of a plurality of members to combine with at least one recommended weighting item to determine the weighting result corresponding to each member, and forms the commodity promotion type list corresponding to each member according to the weighting result, thereby being capable of being actively sent to the customized commodity promotion type list customized by the members, and the content of the customized commodity promotion type list can better accord with the expected purchasing behavior of the members.
Description
Technical Field
The present invention relates to a system and a method for pushing commodities, and more particularly, to a customized sales promotion catalog for commodities, which makes contents more suitable for consumer expectations.
Background
At present, in paper books or electronic type sales promotion catalogues issued by supermarkets, sales shops, department stores or e-commerce merchants, the paper books or the electronic type sales promotion catalogues are all regularly distributed to consumers according to the sales promotion periods or after the arrangement of the sellers, and the sales promotion catalogues received by all the consumers are the same. Thus, it is not effective to attract consumer interest.
Disclosure of Invention
The invention aims to provide a commodity pushing method, which customizes a self-made commodity promotion catalog according to the consumption behavior of each consumer so as to arouse the interest of the consumer.
In order to achieve the above object, the present invention provides a merchandise pushing system, which includes a sales system and a recommendation system. The sales system stores historical purchase lists of a plurality of members; the recommendation system is in communication connection with the sales system, stores at least one recommendation weighting item, and is used for determining a weighting result by combining the historical purchase list of each member and the at least one recommendation weighting item to form a commodity promotion type list corresponding to each member and dispatch the commodity promotion type list to each member, wherein each commodity promotion type list comprises commodity contents and an arrangement sequence of the weighting result corresponding to each member.
Optionally, the at least one recommendation weight includes at least one of a temporal weight, a profit weight, a joint promotion weight, an advertiser paid weight, a cumulative purchase weight, and a preference weight.
As an optional technical solution, the weighting result is equal to the superposition result of the at least one recommended weighting item.
As an optional technical solution, defining one of the plurality of members as a first member, defining a historical shopping list corresponding to the first member as a first historical shopping list, and defining a sales promotion catalog corresponding to the first member as a first sales promotion catalog; in the time weighting item, the higher the weight of the commodity with the more recent purchase time in the first historical shopping list is recorded as the first weight; in the profit weighting item, the higher the profit of the product in the first historical shopping list, the higher the product weight, and the higher the product weight, the second weight is recorded; in the joint promotion weighted item, if the joint promotion relationship is preset for the seller for the first commodity and the second commodity, and the first commodity exists in the first historical purchase list, the weight of the second commodity is increased and recorded as a third weight; in the advertiser payment weighting item, if the first historical purchase list has a third commodity paid by the advertiser, the weight of the third commodity is increased and is marked as a fourth weight; in the cumulative purchase weighted item, if the first historical purchase list includes a fourth commodity preset by the seller, and the purchase quantity of the fourth commodity is closer to the preset promotion quantity, the higher the weight is, the weight is marked as a fifth weight; if the first historical purchase list contains a fifth commodity purchased for multiple times, the weight of the fifth commodity is increased and is marked as a sixth weight; the preference weighting item comprises a member preference weighting item, and if the sum of the historical shopping lists of the plurality of members comprises sixth commodities purchased for a plurality of times, the weight of the sixth commodities is increased and is marked as a seventh weight; and determining the commodity contents and the arrangement sequence of the first commodity promotion catalog according to the first historical list, the first weight to the seventh weight and the corresponding commodities.
As an optional technical solution, the recommendation system further includes advertiser paid content, and if any commodity is not in the historical purchase list of one of the plurality of members, the recommendation system forms a corresponding commodity promotion catalog according to the advertiser paid content.
As an optional technical solution, the commodity pushing system further includes a member system, the member system includes information of the plurality of members, the recommendation system is in communication connection with the member system, and the recommendation system assigns corresponding commodity promotion types to the plurality of members according to the information of the plurality of members.
As an optional technical solution, defining one of the plurality of members as a first member, defining a historical shopping list corresponding to the first member as a first historical shopping list, and defining a sales promotion catalog corresponding to the first member as a first sales promotion catalog; the first member can subscribe the interested commodity, so that the first commodity promotion catalog comprises a first field recommended according to the first historical purchase list and a second field subscribed by the first member, and the first field and the second field are different in presentation mode.
As an optional technical solution, the recommendation system further includes paid content of an advertiser, so that the first merchandise promotion catalog further includes a third field recommended according to the paid content of the advertiser, and the third field is presented in a different manner from the first field and the second field.
As an optional technical solution, the recommendation system confirms popular commodities purchased for multiple times according to the sum of historical purchase lists of the multiple members, and the recommendation system pushes the popular commodities to the electronic billboard.
In addition, the invention also provides a commodity pushing method, which comprises the following steps:
step A, a sales system provides historical purchase lists of a plurality of members;
and step B, the recommendation system provides at least one recommendation weighted item, and determines a weighting result by combining the historical purchase list of each member and the at least one recommendation weighted item to form a commodity promotion type list corresponding to each member and sends the commodity promotion type list to each member, wherein each commodity promotion type list comprises the commodity content and the arrangement sequence of the weighting result corresponding to each member.
The commodity pushing system and the method of the invention determine the weighting result corresponding to each member by combining the existing member data and the historical purchasing lists of a plurality of members with at least one recommended weighting item, and form the commodity promotion type book corresponding to each member according to the weighting result, thereby being capable of being actively sent to the customized commodity promotion type book tailored by the members, and the content of the customized commodity promotion type book can better accord with the expected purchasing behavior of the members.
The invention is described in detail below with reference to the drawings and specific examples, but the invention is not limited thereto.
Drawings
Fig. 1 is a schematic diagram of a product pushing system according to the present invention;
fig. 2 is a flowchart of a commodity pushing method according to the present invention.
Detailed Description
In order to further understand the objects, structures, features and functions of the present invention, the following embodiments are described in detail.
Referring to fig. 1 to 2, fig. 1 is a schematic view of a merchandise pushing system according to the present invention; fig. 2 is a flowchart of a commodity pushing method according to the present invention.
As shown in fig. 1, the merchandise push system 1000 of the present invention includes a sales system 100 and a recommendation system 200, wherein the sales system 100 stores historical purchase lists of a plurality of members. Specifically, the marketing system 100 includes, for example, shopper information (name or member number, etc.), shopping records, corresponding merchandise/promotional material, etc., so as to form a historical shopping list corresponding to each member and a historical shopping list summary corresponding to all members, wherein the historical shopping list may include merchandise information, shopping date, etc. The recommendation system 200 is communicatively coupled to the sales system 100, and the recommendation system 200 stores at least one recommendation weight 210. The recommendation system 200 is configured to determine a weighting result by combining the historical purchase list of each member and the at least one recommendation weighting item 210, so as to form a sales promotion catalog corresponding to each member and serve each member. Wherein each commodity promotion catalog comprises commodity contents and an arrangement sequence of the weighting results corresponding to each member.
In addition, as shown in fig. 2, the present invention further provides a method for pushing a commodity, which includes:
step a (S110), the sales system 100 provides historical purchase lists of a plurality of members; and
in step B (S120), the recommendation system 200 provides at least one recommendation weighting item 210, and combines the historical purchase list of each member and the at least one recommendation weighting item 210 to determine a weighting result, so as to form a sales promotion catalog corresponding to each member and distribute the sales promotion catalog to each member, wherein each sales promotion catalog includes the merchandise content and the arrangement order of the weighting result corresponding to each member.
The merchandise pushing system 1000 and the merchandise pushing method of the present invention determine the weighting result corresponding to each member by using the existing member data and the historical purchasing lists of a plurality of members in combination with at least one recommended weighting item 210, and form the merchandise promotion type book corresponding to each member according to the weighting result, so that the customized merchandise promotion type book customized by the member can be actively sent to the member, and the content of the customized merchandise promotion type book can better accord with the expected purchasing behavior of the member.
As shown in fig. 1, in the present embodiment, the merchandise pushing system 1000 further includes a member system 300, and the member system 300 includes information of a plurality of members, for example, including member numbers, member names, member mailboxes, and member addresses. The recommendation system 200 is in communication connection with the member system 300, and the recommendation system 200 dispatches the corresponding commodity promotion type to a plurality of members according to the information of the members. The consumer can register as a member of the seller before using the commodity pushing system of the invention.
In practical operation, the recommendation system 200, the sales system 100 and the member system 300 can be connected in series by means of Application Programming Interface (API) to realize communication connection; alternatively, the recommendation system 200, the sales system 100 and the member system 300 directly designate databases to be connected in series to achieve communication connection, so that the recommendation system 200 can query a historical purchase list of a member after the communication connection, and provide a customized sales promotion type record for the member after the historical purchase list and at least one recommendation weighting item 210 are analyzed and summarized.
In one embodiment, one of the plurality of members is defined as a first member, the historical shopping list corresponding to the first member is defined as a first historical shopping list, and the sales promotion catalog corresponding to the first member is defined as a first sales promotion catalog. The first commodity sales promotion catalog includes commodities pushed according to the first historical purchase list, and also opens member subscription, and provides advertisement commodity contents of commodity categories which are interested to the members according to the categories of the commodities, specific commodities, sales promotion periods and the like, so that the first members can subscribe the interested commodities. Therefore, the first sales promotion catalog comprises a first field recommended according to the first historical purchase list and a second field subscribed by the first member, the first field and the second field are presented in different manners, such as different colors for background, price, text and the like, or are informed to the member in other easily distinguishable manners, so that the user can clearly know that the goods in the first field are recommended from the historical purchase list and the goods in the second field are subscribed.
As shown in fig. 1, in the present embodiment, the recommendation system 200 further includes the advertiser paid content 220. The recommendation system 200 can push the goods to the member according to the historical purchase list, and can also push the advertiser paid content 220 to the member, so that the sales promotion catalog received by the member has the goods content related to the past purchase behavior of the member (i.e. the goods in the historical purchase list have a certain promotion weight) and/or the goods content paid by the advertiser. Taking the first sales promotion catalog received by the first member as an example, in addition to the first field recommended according to the first historical purchase list, the sales promotion catalog may further include a third field recommended according to the advertiser paid content 220, and the third field is presented in a manner different from the first field and the second field, so that the user can visually know the meaning and information source of each field.
In practice, the paid content 220 of the advertiser may be paid directly by the advertiser to place an advertisement for a certain item, so that each member receives the content of the item which is paid by the advertiser for presentation; alternatively, only members who have the product on the historical purchase list may receive the content of the product presented for the advertiser to pay for it, considering the profit weight of the product.
In practice, if there is no product on the historical purchase list of one of the members, the recommendation system 200 forms a corresponding product promotion catalog according to the advertiser paid content 220. After the member has a consumption record due to the accumulated consumption, the recommendation system 200 further changes to form a customized sales promotion catalog according to the related consumption content in the member's historical purchase list.
The sales promotion catalog can be actively distributed to the members periodically or according to the setting of the members. The sales promotion type catalog may be an electronic mail, a picture, a web page, etc. to be presented on a portable communication device used by the member when the catalog is delivered to the member, and may be automatically displayed when the member browses the web page of the seller (or e-commerce) when the catalog is a web page. In addition, the sales promotion type book can also be output as a paper book and then mailed to the members.
In practical operation, the recommendation system 200 can also confirm popular commodities purchased for multiple times according to the sum of historical purchase lists of multiple members, and the recommendation system 200 pushes the popular commodities to the electronic billboard. The electronic billboard plays the hot goods for reference when the consumer shops.
As shown in FIG. 1, in the present embodiment, the at least one recommendation weighting term 210 includes a temporal weighting term 211, a profit weighting term 212, a joint promotion weighting term 213, an advertiser paid weighting term 214, a cumulative purchase weighting term 215, and a preference weighting term 216. In practice, the at least one recommendation weighting term 210 may comprise at least one of a temporal weighting term 211, a profit weighting term 212, a joint promotion weighting term 213, an advertiser paid weighting term 214, a cumulative purchase weighting term 215, and a preference weighting term 216.
In this embodiment, the weighting result is equal to the superposition result of the at least one recommended weighting item 210.
In one embodiment, one of the plurality of members is defined as a first member, the historical shopping list corresponding to the first member is defined as a first historical shopping list, and the sales promotion catalog corresponding to the first member is defined as a first sales promotion catalog.
In the time weighting item 211, the weight of the commodity with the more recent purchase time in the first historical shopping list is recorded as the first weight W1; in the profit weighting item 212, the higher profit of the product in the first historical shopping list is weighted as the second weight W2; in the joint-promotion weighting item 213, if the first commodity P1 and the second commodity P2 preset a joint-promotion relationship for the seller and the first historical purchase list has the first commodity P1, the weight of the second commodity P2 is increased and marked as the third weight W3; in the advertiser paid weighting term 214, if the first historical purchase listing has third merchandise P3 paid by the advertiser, the weight of the third merchandise P3 is increased and is marked as the fourth weight 124; in the cumulative purchase weight item 215, if the first historical purchase list includes the fourth item P4 preset by the seller, the purchase quantity of the fourth item P4 is increased as the sales promotion quantity is closer, and is marked as the fifth weight W5; the preference weighting item 216 includes a personal preference weighting item 2161, and if the first historical purchase list includes a fifth commercial product P5 purchased for multiple times, the weight of the fifth commercial product P5 is increased and recorded as a sixth weight W6; the preference weighting item 216 includes a member preference weighting item 2162, and if the total of the historical shopping lists of the plurality of members includes the sixth commodity P6 purchased for a plurality of times, the weight of the sixth commodity P6 is increased and is marked as a seventh weight W7; and determining the commodity content and the arrangement sequence of the first commodity promotion catalog by combining the first history list, the first weight W1 to the seventh weight W7 and the corresponding commodities.
Finally, in a first column recommended according to the first historical purchase list in the first commodity sales promotion catalog, if 10 commodities are recommended in total, the commodities in the first historical purchase list are sorted according to the superposition result of the weights, and the first 10 commodities with the weights arranged from high to low are selected as recommended commodities.
The commodity pushing system and the method of the invention determine the weighting result corresponding to each member by combining the existing member data and the historical purchasing lists of a plurality of members with at least one recommended weighting item, and form the commodity promotion type book corresponding to each member according to the weighting result, thereby being capable of being actively sent to the customized commodity promotion type book tailored by the members, and the content of the customized commodity promotion type book can better accord with the expected purchasing behavior of the members.
The present invention is capable of other embodiments, and various changes and modifications may be made by one skilled in the art without departing from the spirit and scope of the invention.
Claims (10)
1. A merchandise pushing system, comprising:
a sales system storing historical purchase lists of a plurality of members; and
and the recommending system is in communication connection with the selling system and is used for determining a weighting result by combining the historical purchase list of each member and the at least one recommending weighting item to form a commodity promotion type list corresponding to each member and dispatch the commodity promotion type list to each member, wherein each commodity promotion type list comprises commodity contents and an arrangement sequence of the weighting result corresponding to each member.
2. The merchandise push system of claim 1, wherein: the at least one recommendation weight includes at least one of a temporal weight, a profit weight, a joint promotion weight, an advertiser paid weight, a cumulative purchase weight, and a preference weight.
3. The merchandise push system according to claim 1 or 2, wherein: the weighting result is equal to the superposition result of the at least one recommended weighting item.
4. The merchandise push system of claim 2, wherein: defining one of the plurality of members as a first member, defining a historical shopping list corresponding to the first member as a first historical shopping list, and defining a commodity promotion catalog corresponding to the first member as a first commodity promotion catalog;
in the time weighting item, the higher the weight of the commodity with the more recent purchase time in the first historical shopping list is recorded as the first weight;
in the profit weighting item, the higher the profit of the product in the first historical shopping list, the higher the product weight, and the higher the product weight, the second weight is recorded;
in the joint promotion weighted item, if the joint promotion relationship is preset for the seller for the first commodity and the second commodity, and the first commodity exists in the first historical purchase list, the weight of the second commodity is increased and recorded as a third weight;
in the advertiser payment weighting item, if the first historical purchase list has a third commodity paid by the advertiser, the weight of the third commodity is increased and is marked as a fourth weight;
in the cumulative purchase weighted item, if the first historical purchase list includes a fourth commodity preset by the seller, and the purchase quantity of the fourth commodity is closer to the preset promotion quantity, the higher the weight is, the weight is marked as a fifth weight;
if the first historical purchase list contains a fifth commodity purchased for multiple times, the weight of the fifth commodity is increased and is marked as a sixth weight;
the preference weighting item comprises a member preference weighting item, and if the sum of the historical shopping lists of the plurality of members comprises sixth commodities purchased for a plurality of times, the weight of the sixth commodities is increased and is marked as a seventh weight;
and determining the commodity contents and the arrangement sequence of the first commodity promotion catalog according to the first historical list, the first weight to the seventh weight and the corresponding commodities.
5. The merchandise push system of claim 1, wherein: the recommendation system also comprises the payment content of the advertiser, and if any commodity is not in the historical purchase list of one of the members, the recommendation system forms a corresponding commodity promotion catalog according to the payment content of the advertiser.
6. The merchandise push system of claim 1, wherein: the commodity pushing system also comprises a member system, the member system comprises information of the members, the recommending system is in communication connection with the member system, and the recommending system dispatches the corresponding commodity sales promotion type to the members according to the information of the members.
7. The merchandise push system of claim 1, wherein: defining one of the plurality of members as a first member, defining a historical shopping list corresponding to the first member as a first historical shopping list, and defining a commodity promotion catalog corresponding to the first member as a first commodity promotion catalog; the first member can subscribe the interested commodity, so that the first commodity promotion catalog comprises a first field recommended according to the first historical purchase list and a second field subscribed by the first member, and the first field and the second field are different in presentation mode.
8. The merchandise push system of claim 7, wherein: the recommendation system further comprises advertiser paid content, so that the first commodity promotion catalog further comprises a third field recommended according to the advertiser paid content, and the third field is different from the first field and the second field in presentation modes.
9. The merchandise push system of claim 1, wherein: the recommendation system confirms popular commodities purchased for multiple times according to the sum of historical purchase lists of the multiple members, and pushes the popular commodities to the electronic billboard.
10. A method for pushing a product, comprising:
step A, a sales system provides historical purchase lists of a plurality of members;
and step B, the recommendation system provides at least one recommendation weighted item, and determines a weighting result by combining the historical purchase list of each member and the at least one recommendation weighted item to form a commodity promotion type list corresponding to each member and sends the commodity promotion type list to each member, wherein each commodity promotion type list comprises the commodity content and the arrangement sequence of the weighting result corresponding to each member.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010214424.3A CN113450126A (en) | 2020-03-24 | 2020-03-24 | Commodity pushing system and method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010214424.3A CN113450126A (en) | 2020-03-24 | 2020-03-24 | Commodity pushing system and method |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN113450126A true CN113450126A (en) | 2021-09-28 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202010214424.3A Withdrawn CN113450126A (en) | 2020-03-24 | 2020-03-24 | Commodity pushing system and method |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN113450126A (en) |
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2020
- 2020-03-24 CN CN202010214424.3A patent/CN113450126A/en not_active Withdrawn
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Application publication date: 20210928 |
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