TW202341039A - Personalized ad advertising hairdressing mirror - Google Patents

Abstract

Disclosed is a personalized ad advertising hairdressing mirror, comprising: a mirror panel, a touch display, a control processor and a data connection unit, wherein the personalized ad advertising hairdressing mirror is capable of acting as a traditional hairdressing mirror and performing an advertisement display, and is configured to advertise a guide ad that guides a user to login as a membership to a third-party network service platform through a guide link, thereby obtaining user personalized characteristic data and accordingly providing a personalized ad to the user.

Description

Personalized Advertising Hairdressing Mirror

The present invention relates to a hairdressing mirror, and in particular to a hairdressing mirror for personalized advertising.

Hairdressing mirrors are usually placed in beauty salons, hair salons, barber shops, etc., so that consumers can see their own appearance through the mirror to confirm whether they are receiving satisfactory service. Services such as beauty, hairdressing, and haircuts usually take a long time. During this process, consumers have nothing to do except look in the mirror, and they easily feel bored and depressed. Such a bad mood may be attributed by consumers to poor service from the store, thereby reducing their desire to patronize again.

Therefore, the purpose of the present invention is to provide a hairdressing mirror for displaying personalized advertisements, which, in addition to the function of the hairdressing mirror, is also capable of displaying video programs and personalized advertisements.

The technical means adopted by the present invention to solve the problems of the prior art is to provide a personalized advertising hairdressing mirror, which includes: a lens panel component; a touch display component, which is arranged on the rear side of the lens panel component for one use The person performs a touch operation on the touch display component through the lens panel component and watches a screen display performed by the touch display component through the lens panel component, and causes the lens panel component to operate when the touch display component is not performing A hairdressing mirror that reflects light during luminous display, wherein the touch operation includes a program selection operation, and the screen display includes a program screen display and an advertising screen display; a control processing unit is electrically connected to the touch display component, The control processing unit is configured to control the touch display component to execute the program screen display of a corresponding video program according to the user's program selection operation, and the control processing unit is configured to control the touch display component when the program selection operation is performed. When the component executes the program screen display, the touch display component is controlled to execute the advertisement screen display according to a predetermined advertisement placement rule, wherein the advertisement screen display executed by the touch display component includes a guided advertisement display and a personalized Advertising display, the guiding advertisement display is to place a guiding advertisement and at the same time provide a guiding link corresponding to the guiding advertisement, so as to guide the user to a third-party website through the guiding link through the guiding advertisement. The road service platform performs a member login, and the personalized advertisement display is to place a personalized advertisement corresponding to the user; and a data connection unit is electrically connected to the control processing unit and the data is connected to the third-party network Service platform, the data connection unit is configured to obtain the user's member characteristic information on the third-party network service platform from the third-party network service platform by the user's member login through the guide link. As the personalized characteristic data, the control processing unit is configured to analyze and determine the personalized advertisement corresponding to the user based on the personalized characteristic data, and control the touch display component to deliver the personalized advertisement.

In one embodiment of the present invention, a personalized advertising hairdressing mirror is provided, in which the content of the introductory advertisement includes discount coupons and/or point gifts from the third-party online service platform.

In one embodiment of the present invention, a personalized advertising hairdressing mirror is provided, wherein the guide link is a platform link scan code for the user to access the platform link scan code by scanning the platform link scan code with a mobile device. Third-party online service platform.

In one embodiment of the present invention, a personalized advertising hairdressing mirror is provided, in which the platform link scan code is a two-dimensional barcode.

In one embodiment of the present invention, a personalized advertising hairdressing mirror is provided, in which the two-dimensional barcode is a quick response code.

In one embodiment of the present invention, a personalized advertising hairdressing mirror is provided, wherein the third-party network service platform is an online shopping website.

In one embodiment of the present invention, a personalized advertising hairdressing mirror is provided, in which the personalized feature data is de-identified data.

In one embodiment of the present invention, a personalized advertising hairdressing mirror is provided, wherein the personalized characteristic data includes member gender, member age, consumption history, browsing history, and/or interest tags.

Through the technical means adopted in the present invention, in addition to the function of a hairdressing mirror, the personalized advertisement placement hairdressing mirror can also display video programs and personalized advertisements. On the one hand, this personalized advertising hairdressing mirror can play video programs that consumers choose to watch, so that consumers will not feel bored. On the other hand, guided advertising can be used to guide consumers to log in to third-party online service platforms, so as to determine the goods and services that consumers may be interested in based on their personal characteristics, and then provide corresponding Personalized advertising to help consumers obtain information about related products and services. In this way, during the long service process of beauty, hairdressing, haircut, etc., placing this personalized advertisement on the hairdressing mirror can provide consumers with additional enjoyment to satisfy consumers, thereby enhancing customer loyalty.

The embodiments of the present invention will be described below based on FIGS. 1 to 7 . This description is not intended to limit the implementation of the present invention, but is one example of the present invention.

As shown in Figures 1 to 7, a personalized advertising hairdressing mirror 100 according to an embodiment of the present invention includes a lens panel component 1, a touch display component 2, a control processing unit 3 and a data Series connection unit 4.

As shown in Figures 1 to 4, the touch display component 2 is disposed on the rear side of the lens panel component 1, allowing a user U to touch the touch display component 2 through the lens panel component 1. Control operations and viewing a screen display performed by the touch display component 2 through the lens panel component 1, and allowing the lens panel component to serve as a hairdressing mirror that reflects light when the touch display component is not performing luminous display, wherein the The touch operation includes a program selection operation, and the screen display includes a program screen display and an advertisement screen display.

Specifically, the lens panel member 1 is formed with a light-transmitting reflective material film, so that the lens panel member 1 has both good reflectivity and light transmittance. Thereby, as shown in Figure 3, when the touch display component 2 is not displaying light, the ambient light on the front side of the lens panel component 1 is brighter than the rear side, so that the lens panel component 1 has More obvious light reflection, allowing it to be used as a mirror. As shown in Figure 4, when the touch display component 2 performs the screen display, the intensity of the light from the rear side of the lens panel component 1 is greater, penetrating the lens panel component 1, and causing the lens panel component 1 to The user U in front can see the screen S displayed by the touch display component 2 .

As shown in Figures 1 to 7, the control processing unit 3 is electrically connected to the touch display component 2, and the control processing unit 3 is configured to control the touch according to the program selection operation of the user U. The display component 2 performs the program screen display of a corresponding video program P, and the control processing unit 3 is configured to control the touch screen according to a predetermined advertisement placement rule when the touch display component 2 performs the program screen display. The touch display component 2 executes the advertisement screen display, wherein the advertisement screen display executed by the touch display component 2 includes a guided advertisement display and a humanized advertisement display, and the guided advertisement display is for placing a guided advertisement ADg And at the same time, a guide link L corresponding to the guide advertisement ADg is provided to guide the user U to perform a member login to a third-party network service platform 5 through the guide link L through the guide advertisement ADg. The display of personalized advertisements means placing a personalized advertisement ADp corresponding to the user U.

Specifically, the control processing unit 3 is connected to an audio and video server (not shown) via a network. As shown in Figures 2 and 5, when the personalized advertising hairdressing mirror 100 displays the program screen of the video program P, the control processing unit 3 can, for example, store the video program in the audio-visual server. P's program list is displayed on the screen S through the touch display component 2 for the user U to select. The user U can perform the program selection operation by touching the touch display component 2 or using a remote control (not shown). After receiving the user's program selection operation, the control processing unit 3 obtains the corresponding video program P from the audio-visual server according to the program selection operation, and controls the touch display component 2 to execute the video program P. The program screen is displayed.

In terms of advertising screen display, the control processing unit 3 can control the touch display component 2 to simultaneously perform the program screen display and the advertising screen display, for example: perform the program screen display and the advertising screen display at different positions of the screen S respectively. Advertisement screen is displayed. Alternatively, the control processing unit 3 can control the touch display component 2 to perform the advertisement screen display in an intermittent manner. For example, the control processing unit 3 can control the touch display component 2 to insert and execute the advertisement screen display in the program screen display of the video program P. That is, when the program screen display of the video program P reaches the middle of execution, the advertisement screen display is executed instead. After the advertisement content is delivered, the video program P continues to be played from the interruption point. Alternatively, the control processing unit 3 can control the touch display component 2 to insert and execute the advertisement screen display between the program screen displays of two consecutive video programs P. That is, after the first video program P is played, the advertisement screen display is performed, and after the advertisement content is finished, the second video program P is played again. In addition, the control processing unit 3 can also control the touch display component 2 to display the advertisement screen at a predetermined time interval. For example, the control processing unit 3 can control the touch display component 2 to display the advertisement screen every seven minutes.

As shown in Figure 5, in this embodiment, the control processing unit 3 controls the touch display component 2 to simultaneously perform the program screen display and the guided advertisement display. Specifically, in this embodiment, the screen S displayed by the touch display component 2 includes a main screen S1 and a secondary screen S2. The main screen S1 is usually displayed in landscape mode for displaying the In the video program P, the sub-picture S2 is usually displayed in portrait mode and is used to display the guide advertisement ADg and the guide link L. Of course, the present invention is not limited to this. The control processing unit 3 can also control the touch display component 2 to display a general advertisement on the main screen S1, and at the same time display the guidance advertisement ADg and the guidance link on the sub-screen S2. L.

The guided advertisement ADg mainly refers to the advertisement used to guide the user U to the third-party network service platform 5. It usually prompts the user U to click on the third-party online service platform 5 through the guide link L by providing various incentives. Third-party network service platform 5 for member login. For example, the content of the introductory advertisement ADg may include discount coupon collection and/or point gifting from the third-party online service platform 5 . Specifically, the third-party online service platform 5 is preferably an online shopping website, such as an electronic store or electronic shopping mall. An electronic store refers to an online sales platform set up by a single brand merchant, which usually only sells its own products. Electronic shopping malls are online sales platforms where many merchants are stationed, selling products from private sellers and company stores. By providing discount coupons, consumption points, etc., the user U must access through the guide link L in order to receive discount coupons and points on the third-party online service platform 5. The third-party network service platform 5 then performs member login on the third-party network service platform 5 to achieve the effect of guiding the user U. Of course, the present invention is not limited to this. Any advertisement that can guide the user U to log in as a member of the third-party network service platform 5 through the guide link L can be used as the guided advertisement ADg.

As shown in Figure 6, in this embodiment, the guide link is a platform link scan code for the user U to access the third-party network by scanning the platform link scan code with a mobile device 6 Service platform 5. The platform link scan code is, for example, a two-dimensional barcode, preferably a Quick Response Code (QR code). Quick response code is a type of two-dimensional barcode, which has the advantages of faster reading and larger data storage capacity than ordinary one-dimensional barcodes. By scanning the platform link scan code displayed on the personalized advertising hairdressing mirror 100 with the mobile device 6, the data content of the platform link scan code can be read, and the data content contains the third-party network service. The URL of platform 5. Through the website address of the third-party network service platform 5, the mobile device 6 can connect to the third-party network service platform 5 through the network, and the user U can access the third-party network service platform 5 to perform operations. Member login.

As shown in Figures 2 to 7, the data serial connection unit 4 is electrically connected to the control processing unit 3 and data serially connected to the third-party network service platform 5. The data serial connection unit 4 is configured to The user U obtains the member characteristic data of the user U on the third-party network service platform 5 as personalized characteristic data from the third-party network service platform 5 through the member login of the guide link L. The control The processing unit 3 is configured to analyze and determine the personalized advertisement ADp corresponding to the user based on the personalized characteristic data, and control the touch display component 2 to deliver the personalized advertisement ADp.

Specifically, the data connection unit 4 is used for online and offline data connection between the third-party network service platform 5 and the personalized advertising hairdressing mirror 100 . After the user U passes the guide link L and the member logs in to the third-party network service platform 5, the data concatenation unit 4 can obtain the information from the third-party network service platform 5 through the data concatenation. The member characteristic information of the personalized characteristic information of the user U. The personalized characteristic information includes, for example, member gender, member age, consumption history, browsing history, and/or interest tags. The member's gender and member's age are the gender and age registered by user U when registering on the third-party online service platform 5. The consumption history refers to the historical data of the goods and services that user U has consumed and purchased on the third-party online service platform 5. The browsing record refers to the product and service purchase pages that user U has browsed on the third-party online service platform 5, regardless of whether there is actual consumption or purchase. The interest tag is a tag set by the user U in order to conveniently find the products and services he is interested in or to obtain the latest information on the products and services he is interested in.

Preferably, the personalized characteristic data is de-identified data. Specifically, in order to prevent the personal identity of the user U from being leaked, de-identification (de-identification) is performed during the process of extracting the member characteristic data as the personalized characteristic data. In other words, the personalized characteristic data will not include the name, birthday, address, phone number and other information of the user U that can specifically identify the identity of the user U. Moreover, even the content of the personalized characteristic data exemplified above is usually provided in a de-identified form. For example, the member's age is usually provided as an age range in the personalized characteristic information (for example: under 18 years old, 18~30 years old, 30~39 years old, 40~59 years old, and over 60 years old). Consumption history and browsing records in this personalized characteristic data will usually record the type and type of goods and services consumed or browsed, rather than recording the specific items and specifications of the goods or services.

Through the personalized feature data, the control processing unit 3 can analyze the products and services that the user U is acceptable or interested in, thereby further determining the advertisements that meet the needs of the user U (i.e., the personalized Advertisement ADp), and the personalized advertisement display of the personalized advertisement ADp is executed through the touch display component 2.

The personalized advertisement display can be executed in various ways of executing the advertisement screen display mentioned above. In this embodiment, as shown in FIG. 7 , the control processing unit 3 controls the touch display component 2 to simultaneously execute the personalized advertisement display and the guided advertisement display. Specifically, in this embodiment, After obtaining the personalized characteristic data of the user U, the control processing unit 3 controls the touch display component 2 to display the personalized advertisement ADp on the main screen S1, and at the same time maintains display of the guidance on the sub-screen S2. ad ADg and the guiding link L.

With the above structure, in addition to the function of a hairdressing mirror, the personalized advertisement placement hairdressing mirror 100 of the present invention can also display the video program P and the personalized advertisement ADp. On the one hand, the personalized advertising hairdressing mirror 100 can play the video program P chosen by the consumer to watch, so that the consumer will not feel bored. On the other hand, guided advertising ADg can be used to guide consumers to log in to the third-party online service platform 5, so as to determine the products and services that consumers may be interested in based on their personal characteristics, and then provide Corresponding personalized advertising ADp to help consumers obtain information about related products and services. In this way, during the long service process of beauty, hairdressing, haircut, etc., the personalized advertising hairdressing mirror 100 can enable consumers to gain additional enjoyment to satisfy consumers, thereby enhancing customer loyalty.

The above descriptions and explanations are only descriptions of the preferred embodiments of the present invention. Those with ordinary knowledge of this technology may make other modifications based on the patent scope defined below and the above explanations, but these modifications should still be made. It is for the spirit of the present invention and within the scope of rights of the present invention.

100:Personalized advertising on hairdressing mirrors 1: Lens panel components 2:Touch display component 3: Control processing unit 4: Data serial connection unit 5: Third-party online service platform 6:Mobile device ADg:The guided advertisement ADp: personalized advertising L: Guide link P:Video program S:Screen S1: Main screen S2: Sub-screen U:User

[Figure 1] is a three-dimensional schematic diagram showing a hairdressing mirror for personalized advertising according to an embodiment of the present invention; [Figure 2] is a schematic block diagram showing a hairdressing mirror for personalized advertising according to an embodiment of the present invention; [Figure 3] is a schematic diagram showing a personalized advertisement placed in a hairdressing mirror as a hairdressing mirror according to an embodiment of the present invention; [Figure 4] is a schematic diagram showing the display of the program screen when the personalized advertisement is placed in the hairdressing mirror according to an embodiment of the present invention; [Fig. 5] is a schematic diagram showing the personalized advertisement placement according to the embodiment of the present invention when the hairdressing mirror performs program screen display and guided advertisement display; [Figure 6] is a schematic diagram showing a user logging in to a third-party network service platform through a guidance link displayed on the personalized advertising hairdressing mirror according to an embodiment of the present invention; [Fig. 7] is a schematic diagram showing the personalized advertisement display in the hairdressing mirror according to an embodiment of the present invention.

100:Personalized advertising on hairdressing mirrors

1: Lens panel components

2:Touch display component

3: Control processing unit

4: Data serial connection unit

5: Third-party online service platform

6:Mobile device

ADg:The guided advertisement

ADp: personalized advertising

P:Video program

U:User

Claims (8)

A personalized advertising hairdressing mirror, including: a lens panel component; A touch display component is disposed on the rear side of the lens panel component for a user to perform a touch operation on the touch display component through the lens panel component and to view the execution of the touch display component through the lens panel component A screen is displayed, and the lens panel component is used as a hairdressing mirror that reflects light when the touch display component is not displaying light, wherein the touch operation includes a program selection operation, and the screen display includes a program screen display and An advertising screen is displayed; A control processing unit, electrically connected to the touch display component, the control processing unit is configured to control the touch display component to execute the program screen display of a corresponding video program according to the user's program selection operation, And the control processing unit is configured to control the touch display component to perform the advertising screen display according to a predetermined advertisement placement rule when the touch display component performs the program screen display, wherein the touch display component executes The advertising screen display includes a guiding advertisement display and a personalized advertising display. The guiding advertising display is to place a guiding advertisement and at the same time provide a guiding link corresponding to the guiding advertisement, so as to use the guiding advertisement Guide the user to log in to a third-party online service platform through the guidance link, and the personalized advertisement display is to deliver a personalized advertisement corresponding to the user; and A data connection unit electrically connected to the control processing unit and data connection to the third-party network service platform. The data connection unit is configured to log in from the user through the member of the guide link. The third-party network service platform obtains the user's member characteristic data on the third-party network service platform as personalized characteristic data. The control processing unit is configured to analyze and determine the corresponding characteristics of the user based on the personalized characteristic data. The user's personalized advertisement controls the touch display component to deliver the personalized advertisement. For example, if the personalized advertisement is placed on the hairdressing mirror as described in request item 1, the content of the introductory advertisement includes receiving discount coupons and/or giving away points from the third-party online service platform. The personalized advertising hairdressing mirror as described in request item 1, wherein the guide link is a platform link scan code for the user to access the third-party network by scanning the platform link scan code with a mobile device Service platform. Personalized advertising is placed on the hairdressing mirror as described in request item 3, wherein the platform link scan code is a two-dimensional barcode. Personalized advertisement placement in a hairdressing mirror as described in request item 4, wherein the two-dimensional barcode is a quick response code. Personalized advertising is placed on the hairdressing mirror as described in request item 1, wherein the third-party online service platform is an online shopping website. Personalized advertising is placed on the hairdressing mirror as described in request item 1, wherein the personalized characteristic data is de-identified data. For example, if the personalized advertisement described in request item 1 or 7 is placed on the hairdressing mirror, the personalized characteristic information includes member gender, member age, consumption history, browsing history, and/or interest tags.

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