EP1169683A2 - Commande electronique - Google Patents

Commande electronique

Info

Publication number
EP1169683A2
EP1169683A2 EP00967907A EP00967907A EP1169683A2 EP 1169683 A2 EP1169683 A2 EP 1169683A2 EP 00967907 A EP00967907 A EP 00967907A EP 00967907 A EP00967907 A EP 00967907A EP 1169683 A2 EP1169683 A2 EP 1169683A2
Authority
EP
European Patent Office
Prior art keywords
advertisement
consumer
identifier
broadcast
enabling
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP00967907A
Other languages
German (de)
English (en)
Inventor
Frank C. H. Daems
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Koninklijke Philips NV
Original Assignee
Koninklijke Philips Electronics NV
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Koninklijke Philips Electronics NV filed Critical Koninklijke Philips Electronics NV
Priority to EP00967907A priority Critical patent/EP1169683A2/fr
Publication of EP1169683A2 publication Critical patent/EP1169683A2/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the invention relates to a system and a method for electronic ordering of a product or a service.
  • the invention relates to a system that provides content information, e.g., in a broadcast, together with advertisements for products and/or services.
  • Systems and methods for electronic ordering are known, for example on the Internet, and can be used where there is an established way of transferring codes via the content information delivery channel.
  • the known systems typically require special equipment both at the broadcast side as at the receiver side.
  • content information is sent or broadcast interspersed with advertisements, e.g., in blocks between segments of the content information.
  • the system according to the invention allows the consumer to select a specific advertisement during the broadcast through a suitable user- selection sub-system. The selection, however, enables initiating and/or completing an electronic ordering transaction at a moment that is independent of the time frame of the broadcast comprising the advertisement, and that is more convenient to the consumer.
  • the invention allows the consumer to connect his/her equipment to a server for downloading the selected advertisement and/or associated context information in order for him/her to complete the transaction if desired.
  • the server is a server, external to the consumer's location, on the Internet or on another data network.
  • a further embodiment of the invention uses delegating to a third party the supply of the downloadable advertisement and/or of downloadable context information associated with the advertisement that was sent during the broadcast.
  • the third party is, e.g., an advertisement agency. With the use of an advertisement agency the sender and the (Internet) server can easily supply extra information about the article if so desired.
  • a method according to the invention allows the consumer to purchase selected articles or services during listening to, or watching of, a broadcast program without interrupting the listening and/or watching, for example in order to have to write down the information of the article. The consumer thus determines his/herself at what moment he/she wants to complete the transaction.
  • System SYS allows a consumer to electronically order an article (product, service).
  • System SYS comprises a sender SEN which broadcasts or otherwise sends a signal sig (i, a) comprising content information i.
  • This information is, for example, a radio broadcast, a television broadcast, a video-on-demand program etc.
  • Signal sig (i, a) further comprises an advertisement a, which is broadcast or sent, e.g., in between successive parts of the content information. Advertisement a is added to signal sig (i,a) in sender SEN.
  • An advertisement agency ADV is coupled to sender SEN to supply advertisement a. For example, a company COMP requests agency ADV to run an advertisement campaign with an advertisement for a specific article.
  • Receiver REC comprises, for example, a radio receiver, a television receiver, etc.
  • Advertisement a is being received, in this example, between parts of broadcast content information i that comprises, e.g., a radio program or television program.
  • selecting means SELM can be part of receiver REC, or can be a separate component, or can be incorporated in, for example, a remote control, a mobile phone or a watch, etc.
  • Selection means SELM cooperates with receiver REC for the purpose of enabling the consumer to select advertisements.
  • the user of receiver REC has only to push a specific button to select an advertisement.
  • information about the advertisement a is stored, for example, in selection means SELM or in the receiver, in the remote control, the mobile phone, the watch, etc.
  • selecting means SEL is coupled to a server (for example a server INN on the Internet or on another data network) and the information stored in selecting means SEL is transferred to the server.
  • a server for example a server INN on the Internet or on another data network
  • the server supplies (downloads) the information about the advertisement selected and makes it possible to complete the purchasing or other commercial transaction.
  • the Internet server INN supplies a signal to advertisement company ADV which supplies the information further to the company COMP, which e.g., then supplies the chosen article to the customer.
  • selection means SEL only stores the time stamp of the broadcast advertisement.
  • Internet server INN selects the advertisement that corresponds to that time, and provides the information of that advertisement to the customer. The customer can then confirm or re-confirm the buying transaction.
  • Internet server INN can supply all the advertisements broadcasted at that time, and let the customer choose the one originally intended.
  • the stored time is, for example, created from a local clock in selecting means SEL, or in receiver REC.
  • the clock of selecting means SEL is compared with the clock of server INN and a possible difference is calculated and used in the buying session.
  • the customer preferably indicates those senders or broadcast stations he/she listens/watches the most often (for example 3 or 4). This has to be done during installation of the system.
  • misuse of the system is prevented to avoid unauthorized use.
  • children playing with selection means SEL should not order articles if they are not authorized. Misuse can be avoided by requesting confirmation when selection means SEL is connected to (Internet) server INN. After the confirmation has been given the ordering can be finalized.
  • a PIN code security code
  • not only the time stamp is stored but also the identity of sender SEN that broadcast the advertisement. In that case, when selection means SEL is connected to Internet server INN, there will be no doubt which advertisement the customer meant. Further in this case no initialization is necessary indicating the favorite senders.
  • selection means SEL In case selection means SEL is not connected to receiver REC, in most of the cases only the time stamp will be stored. Otherwise, selection means SEL would have to have means to receive information about the sender being tuned into while the consumer was selecting an advertisement. A remote control having selecting means SEL in it is capable of identifying this information, or can let the information be stored in the receiver.
  • the selection means can be implemented in a lot of different ways: in the receiver, in the remote control, in a separate unit, in a watch, in a key fob, etc.
  • the selection means can be coupled to the Internet server to complete the buying transaction.
  • the selection means it is possible to couple the selection means to the receiver and couple the receiver to the (Internet) server.
  • this system and method it is also possible to use this system and method to order music broadcasted.
  • the music can for example be downloaded after connecting to the server, or can be sent after completion of the buying action.

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)
  • Mobile Radio Communication Systems (AREA)

Abstract

Dans une émission, des informations de contenu sont entrecoupées de messages publicitaires. L'utilisateur peut sélectionner un message publicitaire spécifique. Lors de cette sélection, un identificateur des messages publicitaires sélectionnés est enregistré localement sur le matériel de l'utilisateur. L'identificateur est utilisé ultérieurement, indépendamment de la tranche horaire de l'émission, lors de la connexion à un serveur pour lancer une transaction associée au message publicitaire.
EP00967907A 1999-09-30 2000-09-29 Commande electronique Withdrawn EP1169683A2 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP00967907A EP1169683A2 (fr) 1999-09-30 2000-09-29 Commande electronique

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
EP99203185 1999-09-30
EP99203185 1999-09-30
PCT/EP2000/010616 WO2001024070A2 (fr) 1999-09-30 2000-09-29 Commande electronique
EP00967907A EP1169683A2 (fr) 1999-09-30 2000-09-29 Commande electronique

Publications (1)

Publication Number Publication Date
EP1169683A2 true EP1169683A2 (fr) 2002-01-09

Family

ID=8240688

Family Applications (1)

Application Number Title Priority Date Filing Date
EP00967907A Withdrawn EP1169683A2 (fr) 1999-09-30 2000-09-29 Commande electronique

Country Status (4)

Country Link
EP (1) EP1169683A2 (fr)
JP (1) JP2003510725A (fr)
CN (1) CN1606745A (fr)
WO (1) WO2001024070A2 (fr)

Families Citing this family (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP4182622B2 (ja) * 2000-05-12 2008-11-19 日本電気株式会社 双方向型放送配信システム及び双方向型放送配信方法
KR102122978B1 (ko) 2000-09-13 2020-06-15 스트라토스 오디오, 인코포레이티드 미디어 콘텐츠 주문 및 배달 방법 및 시스템
US7917130B1 (en) 2003-03-21 2011-03-29 Stratosaudio, Inc. Broadcast response method and system
US20090177736A1 (en) 2007-12-14 2009-07-09 Christensen Kelly M Systems and methods for outputting updated media
US8631448B2 (en) 2007-12-14 2014-01-14 Stratosaudio, Inc. Systems and methods for scheduling interactive media and events
WO2009100240A1 (fr) 2008-02-05 2009-08-13 Stratosaudio, Inc. Système et procédé pour la transmission et l'affichage d'annonce publicitaire

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See references of WO0124070A2 *

Also Published As

Publication number Publication date
JP2003510725A (ja) 2003-03-18
WO2001024070A8 (fr) 2001-10-25
WO2001024070A2 (fr) 2001-04-05
CN1606745A (zh) 2005-04-13

Similar Documents

Publication Publication Date Title
US6477508B1 (en) System and apparatus for broadcasting, capturing, storing, selecting and then forwarding selected product data and viewer choices to vendor host computers
EP0995313B1 (fr) Systeme de communication et procede correspondant
US5991737A (en) Automated consumer response to publicly broadcast information
US7158753B2 (en) Wireless communications system and method
US6637028B1 (en) Integrated television and internet information system
US8718538B2 (en) Real-time remote purchase-list capture system
US6438751B1 (en) Integrated television and internet information system
US8296195B2 (en) Broadcast programming data capture
US5410326A (en) Programmable remote control device for interacting with a plurality of remotely controlled devices
KR20020043625A (ko) 방송 이용 방법, 수신기, 휴대 단말, 및 서비스 제공 장치
WO2003007610A2 (fr) Systeme de television comprenant une liaison de retour acoustique
NO320281B1 (no) Fremvisningsanordning for fremvisning av informasjon og tilsvarende fremgangsmate for bestilling
EP2148507A1 (fr) Système d'achat de marchandise, dispositif d'enregistrement/reproduction et programme d'ordinateur
US20070157257A1 (en) Wireless communications system and method
EP1055315A1 (fr) Reponse automatisee du consommateur a une information diffusee publiquement
JP2001204005A (ja) コンテンツ提供システムおよびそこで用いられる端末装置
JPH09205635A (ja) 情報処理装置および情報処理方法、並びに放送装置および放送方法
MXPA01010912A (es) Television de comercio electronico.
WO2001024070A2 (fr) Commande electronique
WO2007073078A1 (fr) Systeme de publicite interactive et procede pour la fourniture de publicite interactive utilisant un tel systeme
KR20030079160A (ko) 양방향 멀티미디어 매체의 리턴채널로서 무선통신단말기를 이용한 양방향 멀티미디어 서비스 방법
KR101988795B1 (ko) 마이페이지 영역을 이용하여 홈쇼핑 데이터방송의 사용자 인터페이스를 제공하는 방법
US20080126255A1 (en) Interactive media content delivery system and method
KR20110060664A (ko) 데이터 방송을 통해 제공되는 쿠폰 유통 시스템 및 방법, 그리고 이에 적용되는 장치
KR20030065654A (ko) 티브이 프로그램의 프로덕트 정보 제공 및 구매 방법과 그시스템

Legal Events

Date Code Title Description
PUAI Public reference made under article 153(3) epc to a published international application that has entered the european phase

Free format text: ORIGINAL CODE: 0009012

AK Designated contracting states

Kind code of ref document: A2

Designated state(s): AT BE CH CY DE DK ES FI FR GB GR IE IT LI LU MC NL PT SE

17P Request for examination filed

Effective date: 20020425

17Q First examination report despatched

Effective date: 20020829

RBV Designated contracting states (corrected)

Designated state(s): DE ES FR GB IT

STAA Information on the status of an ep patent application or granted ep patent

Free format text: STATUS: THE APPLICATION IS DEEMED TO BE WITHDRAWN

18D Application deemed to be withdrawn

Effective date: 20050401