EP1055315A1 - Reponse automatisee du consommateur a une information diffusee publiquement - Google Patents

Reponse automatisee du consommateur a une information diffusee publiquement

Info

Publication number
EP1055315A1
EP1055315A1 EP98904539A EP98904539A EP1055315A1 EP 1055315 A1 EP1055315 A1 EP 1055315A1 EP 98904539 A EP98904539 A EP 98904539A EP 98904539 A EP98904539 A EP 98904539A EP 1055315 A1 EP1055315 A1 EP 1055315A1
Authority
EP
European Patent Office
Prior art keywords
consumer
broadcast information
publicly broadcast
content
accordance
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP98904539A
Other languages
German (de)
English (en)
Inventor
Humphrey D. Chen
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
ConneXus Corp
Original Assignee
ConneXus Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by ConneXus Corp filed Critical ConneXus Corp
Publication of EP1055315A1 publication Critical patent/EP1055315A1/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/76—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet
    • H04H60/81—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet characterised by the transmission system itself
    • H04H60/90—Wireless transmission systems
    • H04H60/91—Mobile communication networks
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/493—Interactive information services, e.g. directory enquiries ; Arrangements therefor, e.g. interactive voice response [IVR] systems or voice portals
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/56—Arrangements characterised by components specially adapted for monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/50—Centralised arrangements for answering calls; Centralised arrangements for recording messages for absent or busy subscribers ; Centralised arrangements for recording messages
    • H04M3/53—Centralised arrangements for recording incoming messages, i.e. mailbox systems
    • H04M3/533—Voice mail systems
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M7/00—Arrangements for interconnection between switching centres
    • H04M7/12—Arrangements for interconnection between switching centres for working between exchanges having different types of switching equipment, e.g. power-driven and step by step or decimal and non-decimal

Definitions

  • the present invention relates in general to a system and method that enables consumers to respond to publicly broadcast information without having to identify the content of the information, and more particularly concerns automated purchasing of recordings of songs played over the radio, automated purchasing of various products advertised on radio, television, billboards, automated responses to publicly broadcast polls, etc.
  • Information broadcast over public media often stimulates in a consumer of the broadcast information a desire to purchase a product or otherwise to respond in way to the broadcast information. For example, if a consumer hears a song played over the radio, the consumer might desire to purchase a compact disc containing the song, even if the consumer does not know the artist or title of the song. Similarly, a consumer might listen to or watch an advertisement on radio or television and be stimulated to purchase the advertised product. If the consumer remembers the product, the consumer might purchase the product while shopping. Likewise, a broadcast of a poll over the radio or television airwaves can stimulate a listener to call a number provided by the radio or television station in order to respond to the poll. It is an important object of the invention to provide an improved system and method that enables consumers to respond to publicly broadcast information.
  • an automated system for enabling consumers to respond to publicly broadcast information including a content identification processor and an order processor.
  • the content identification processor is configured to identify the content of publicly broadcast information in response to receipt of data specifying the publicly broadcast information.
  • the order processor receives from a consumer an order comprising data specifying information publicly broadcast over a non-interactive medium, communicates the data to the content identification processor, receives an identification of the content of the publicly broadcast information from the content identification processor, and causes action desired by the consumer to be initiated based on the content of the publicly broadcast information.
  • the communication to a content identification processor of data specifying publicly broadcast information and the receipt from the content identification processor of the content of the publicly broadcast information makes it possible for a consumer to order the purchase of a product simply by identifying the broadcast from which the consumer learned of the product. For example, a consumer might order the purchase of a compact disc containing a song being played on FM radio station 107.9 by dialing * CDTM 1079 on a telephone while the song is being played, even if the consumer does not know the name of the song or the artist. Similarly, a consumer might dial TV NBC to order the purchase of a product corresponding to the content being delivered on national television network NBC. A consumer can respond to a broadcast poll by similarly identifying only the broadcast source and then responding to the question. All this is made possible using existing media distribution channels such as ordinary television, radio, and billboards, rather than specialized, interactive media distribution channels.
  • a consumer transmitter device configured to transmit an order to an order processor at the initiative of a consumer upon receipt by the consumer of publicly broadcast information of interest to the consumer.
  • the consumer transmitter device includes a tuning mechanism and a transmitting and receiving mechanism.
  • the tuning mechanism selects a source of publicly broadcast information, on a waveband of sources of publicly broadcast information, that is being received by the consumer.
  • the transmitting and receiving mechanism transmits to the order processor data specifying the source of the publicly broadcast information selected by the tuning mechanism and receives signals from the order processor in response to receipt by the order processor of the data.
  • the transmitting and receiving mechanism is operatively connected to the tuning mechanism to enable the transmitting and receiving mechanism to specify to the order processor the source selected by the tuning mechanism.
  • the invention makes it possible for a consumer simply to set the tuning mechanism to a station to which the consumer is listening and to initiate placement of an order with the order processor whenever an item of interest to the consumer is broadcast over the station, without requiring the consumer to specify the same station each time an order is placed.
  • the tuning mechanism may be synchronized with a separate consumer receiver unit that receives the publicly broadcast information, such as a radio, in which case the consumer need set the tuner of the receiver unit only.
  • FIG. 1 is a block diagram of an entire broadcast media system in which information is publicly broadcast to a consumer of the information over a non-interactive medium and the consumer can respond to the information without having to identify its content;
  • FIG. 2 is a block diagram of a processing station configured to receive orders from consumers to purchase products or other consumer responses to publicly broadcast information, and to initiate action desired by the consumer based content of the information, where the data received from the consumer does not identify the content of the information; and
  • FIG. 3 is a block diagram of a consumer transmitter for transmitting orders to a processing station in response to publicly broadcast information.
  • broadcast media system 10 includes media content originator 12 (for example, a music manufacturer or distributor), media facilitator 14 (for example, a radio station), consumer receiver 16 (for example, a radio), a consumer transmitter 18 (for example, a cellular telephone), retail source 20 (for example, an establishment that can send a compact disc to the consumer), and a processing station 22 (described in detail below) that receives an order from a consumer 24 by means of consumer transmitter 18, pertaining to broadcast information, identifies the contents of the broadcast information, and causes an action desired by the consumer to be initiated based on the contents of the broadcast information.
  • media content originator 12 for example, a music manufacturer or distributor
  • media facilitator 14 for example, a radio station
  • consumer receiver 16 for example, a radio
  • a consumer transmitter 18 for example, a cellular telephone
  • retail source 20 for example, an establishment that can send a compact disc to the consumer
  • processing station 22 described in detail below
  • Media content originator 12 is an entity who stands to gain from feedback received from consumers of broadcast information.
  • the media content originator could be an agent representing a music artist such as a music manufacturer or a music distributor, an advertiser or a representative who stands to gain from direct interaction with the consumer, a disc jockey or master of ceremonies of a talk radio or television talk show who stands to gain from broadcasts received by the listening audience, or a news correspondent who is eager to poll consumers for their opinions on a presidential election or for traffic conditions.
  • the media content originator can be any person or entity that creates content that is delivered across media vehicles and stands to gain from receiving feedback.
  • Media facilitator 14 is a media vehicle that delivers media content to consumers. Current examples include television stations, radio stations, and billboards. The media facilitator takes the media content created by media content originator 12 and translates it into a form that is receivable by consumers.
  • Consumer receiver 16 is a device that receives signals transmitted by media facilitator 14.
  • Current examples include television sets (including cable and satellite television), radios, and stereo tuners.
  • Consumer transmitter 18 is a device that can quickly and efficiently identify the broadcast information of interest to the consumer.
  • the consumer transmitter can be, for example, an ordinary telephone, a cellular telephone (analog or digital), a two-way pager, a computer on a public packet switched communications network such as the Internet, or a personal communication service operating on a broad-band digital spectrum.
  • the consumer can dial *CD 1079 (for FM radio station 107.9) to indicate the consumer's interest in purchasing a compact disc that corresponds to the music being played on the radio station.
  • *TVTMNBC national television network NBC
  • the consumer can dial a toll free 800 number to connect to the order processing station, and then the consumer can identify a radio station or television network.
  • a similar scheme can be used to indicate a consumer's interest in the contents of a billboard advertisement by communicating only an ID associated with the billboard. More sophisticated examples of consumer transmitters are described below in connection with FIG. 3.
  • Retail source 20 is any establishment that can participate in the fulfillment of an end product or service to the consumer.
  • Processing station 22 is a central or distributed facility that monitors the exact scheduling of all media-related events down to the second (where appropriate) in all major geographical regions both domestically and internationally. This includes such forms of sensual stimuli as video content (shows, advertisements, news, etc.), audio content (music, advertisement, news, etc.), and physical visual billboard advertisements.
  • processing station 22 can process the receipt of orders originated by a consumer by means of an automated or manual phone processing center that can provide the consumer with audio or visual confirmation regarding the actual content being ordered and then process the order by receiving customer identification in one form or another (caller ID, unique customer-generated account numbers, social security numbers, etc.). Details of processing station 22 are described below in connection with FIG. 2.
  • media content originator 12 provides media content to media facilitator 14 to be broadcast.
  • Media facilitator 14 provides media scheduling information to processing station 22, which stores identification of the contents of the information to be broadcast.
  • media facilitator 14 simply transmits radio or television broadcasts to processing station 22, in which case processing station 22 utilizes pattern recognition technology to identify the contents of the broadcast information.
  • Media facilitator 14 also, of course, transmits broadcasts to consumer receiver 16.
  • Consumer 24 views, listens, feels, or experiences the media content received by consumer receiver 16, and if consumer 24 wishes to respond to the broadcast information, the consumer interacts with consumer transmitter 18 to cause an order to be transmitted to processing station 22 that includes data specifying the broadcast information (for example, specifying a particular radio or television station or the ID of a billboard), without specifying the content of the broadcast information.
  • Processing station 22 identifies the content of the broadcast information and responds to the consumer's order by initiating action desired by the consumer (such as the purchase of a product). This process can include feedback, an acknowledgment, or a request for additional information (such as an account number) from the processing station to consumer transmitter 18. Processing station 22 fulfills the order either by sending a product or information directly to consumer 24, or by communicating with media content originator 12, which in turn sends a product or information to consumer 24 either directly, or through retail source 20 where consumer 24 can obtain goods, services, or benefits.
  • processing station 22 in effect enables direct and indirect wireless or wired interaction between media content originator 12 and consumer 24.
  • Fulfillment of an order can include a charge to a consumer account, which may be an account maintained by processing station 22 or an external account.
  • a charge may be applied to the consumer's phone bill.
  • processing station 22 includes content identification processor 34, order processor 36, and fulfillment processor 38.
  • Content identification processor 34 tracks and identifies the content of numerous items of broadcast information on a continuous basis, and stores the content that corresponds to each item WO 99/35809 " ° " PCT/US98/00404
  • the content identification processor can receive media scheduling information from a media facilitator, or it can receive direct radio or television broadcast signals, in which case the content identification processor utilizes audio or visual pattern recognition technology to identify the content of the broadcast information.
  • the content identification processor can receive a schedule of programming or advertisements, or.it can receive direct broadcasts of songs currently being played on various radio stations and, utilizing pattern recognition, identify the songs.
  • the content identification processor stores the identification of the audio or visual contents of the broadcast information, and can respond to a request from order processor 36 that includes data specifying the broadcast information by transmitting to the order processor the identification of the contents of the broadcast information.
  • Order processor 36 performs either automated or manual processing of incoming orders from a consumer transmitter.
  • the order processor can include an automated attendant voice-mail type processing system utilizing either touch tones or voice recognition as input mechanisms.
  • the order processor can include a page on the World Wide Web having dialog boxes in which the consumer can enter the data specifying the broadcast information (such as the call letters of a radio station, the city in which the station is located, and the date and time when a certain song was played) as well as dialog boxes in which the consumer can enter account information.
  • the order processor can also store unique customer account identification information.
  • the order processor When the order processor receives an order from a consumer transmitter, the order processor communicates with content identification processor 34 to obtain the contents of the broadcast information specified in the order, with the consumer transmitter to provide feedback or request additional information, and with the media content originator to provide useful consumer information or as part of the process of fulfilling the consumer's order.
  • Fulfillment processor 38 is an order fulfillment mechanism that provides actual product delivery in one form or another to the consumer. In certain embodiments, this function is outsourced to an agent or entity external to processing station 22. In other embodiments, content identification processor 34 is external to processing station 22.
  • a transmitting and receiving mechanism 32 which can be, for example, multi-way broad-band
  • a mode selection mechanism 26 on the transmitter can select between various modes such as television, radio, advertisements, etc., and a tuning mechanism 28 can select a specific station within a waveband.
  • Mode selection mechanism 26 and tuning mechanism 28 may be set manually by the consumer, or may be synchronized with consumer receiver 16 so that the consumer need only select the mode and station on the receiver without having to manually select the mode and station on the transmitter as well. Once the mode and station have been selected, the consumer can place an order simply by depressing an order button 30 or any similar mechanism to automatically transmit data to an order processing station identifying the mode and the station.
  • consumer transmitter 18 transmits the current date and time to the order processor with each order so that the order processor need not processes the order in real time, and the consumer transmitter can also request and receive from the order processor an update of the order processor's current date and time in order to automatically update the current date and time stored by the consumer transmitter.
  • Certain embodiments of the consumer transmitter can also store and recall data corresponding to broadcast information (the data including a mode such as television, radio, advertisements, etc. combined with an identification of a station within a waveband), thereby making it easy for a consumer to recall quickly a source of broadcast information that is of frequent interest to the consumer.
  • the consumer transmitter can receive RBDS/RDS signals (Radio Broadcast Data Systems / Radio Data Systems protocol) and ancillary television band signals, which can be used to cause the consumer transmitter to identify for the consumer's convenience the music being played on the radio or to identify other broadcast information (even though the consumer does not need to know this information in order to place an order in response to the broadcast).
  • RBDS/RDS signals Radio Broadcast Data Systems / Radio Data Systems protocol
  • ancillary television band signals which can be used to cause the consumer transmitter to identify for the consumer's convenience the music being played on the radio or to identify other broadcast information (even though the consumer does not need to know this information in order to place an order in response to the broadcast).
  • Various other features can be incorporated into the consumer transmitter, such as security capability and voice activation.
  • Consumer transmitter 18 and consumer receiver 16 may be combined into one integrated unit.

Abstract

La présente invention concerne un système automatisé qui permet aux consommateurs de réagir à une information diffusée publiquement. Ce système comprend un processeur d'identification (34) de contenu et un processeur de commandes (36). Le processeur d'identification (34) de contenu est configuré de façon à identifier le contenu d'information diffusée publiquement à la réception de données caractéristiques de cette information. Le processeur de commandes (36) reçoit d'un consommateur une commande comportant des données caractéristiques des informations diffusées publiquement par un média non interactif, communique ces données à un processeur d'identification de contenu, reçoit du processeur d'identification de contenu une identification du contenu des informations diffusées publiquement, et engage, sur la base du contenu des informations diffusées publiquement, l'action souhaitée par le consommateur. Un dispositif d'émission (18) consommateur est configuré pour émettre une commande à destination d'un processeur de commandes (36) à l'initiative d'un consommateur dès réception d'informations diffusées publiquement et qui l'intéressent. Le dispositif d'émission (18) consommateur comprend un mécanisme (28) d'accord et des mécanismes (32) d'émission et de réception. Le mécanisme (28) d'accord permet au consommateur de sélectionner une source d'informations diffusées publiquement, sur une bande d'ondes de sources d'information diffusée publiquement, et de recevoir ces informations. Les mécanismes (32) d'émission et de réception émettent à destination du processeur de commandes (36) les données caractéristiques de la source d'informations diffusées publiquement, sélectionnée à l'aide du mécanisme d'accord et reçoivent les signaux provenant du processeur de commandes dès réception des données par ce processeur de commandes.
EP98904539A 1998-01-12 1998-01-12 Reponse automatisee du consommateur a une information diffusee publiquement Withdrawn EP1055315A1 (fr)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/US1998/000404 WO1999035809A1 (fr) 1998-01-12 1998-01-12 Reponse automatisee du consommateur a une information diffusee publiquement

Publications (1)

Publication Number Publication Date
EP1055315A1 true EP1055315A1 (fr) 2000-11-29

Family

ID=22266180

Family Applications (1)

Application Number Title Priority Date Filing Date
EP98904539A Withdrawn EP1055315A1 (fr) 1998-01-12 1998-01-12 Reponse automatisee du consommateur a une information diffusee publiquement

Country Status (3)

Country Link
EP (1) EP1055315A1 (fr)
JP (1) JP2002501242A (fr)
WO (1) WO1999035809A1 (fr)

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Also Published As

Publication number Publication date
WO1999035809A1 (fr) 1999-07-15
JP2002501242A (ja) 2002-01-15

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