Classifications

• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04W—WIRELESS COMMUNICATION NETWORKS
  • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
  • H04W4/12—Messaging; Mailboxes; Announcements
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04W—WIRELESS COMMUNICATION NETWORKS
  • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
  • H04W4/02—Services making use of location information
  • H04W4/029—Location-based management or tracking services
• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
  • H04L67/00—Network arrangements or protocols for supporting network services or applications
  • H04L67/50—Network services
  • H04L67/52—Network services specially adapted for the location of the user terminal
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04M—TELEPHONIC COMMUNICATION
  • H04M3/00—Automatic or semi-automatic exchanges
  • H04M3/42—Systems providing special services or facilities to subscribers
  • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
  • H04M3/4872—Non-interactive information services
  • H04M3/4878—Advertisement messages
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
  • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
  • H04L51/58—Message adaptation for wireless communication
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04M—TELEPHONIC COMMUNICATION
  • H04M2203/00—Aspects of automatic or semi-automatic exchanges
  • H04M2203/35—Aspects of automatic or semi-automatic exchanges related to information services provided via a voice call
  • H04M2203/352—In-call/conference information service
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04M—TELEPHONIC COMMUNICATION
  • H04M2207/00—Type of exchange or network, i.e. telephonic medium, in which the telephonic communication takes place
  • H04M2207/18—Type of exchange or network, i.e. telephonic medium, in which the telephonic communication takes place wireless networks
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04M—TELEPHONIC COMMUNICATION
  • H04M2215/00—Metering arrangements; Time controlling arrangements; Time indicating arrangements
  • H04M2215/01—Details of billing arrangements
  • H04M2215/0192—Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04M—TELEPHONIC COMMUNICATION
  • H04M2242/00—Special services or facilities
  • H04M2242/22—Automatic class or number identification arrangements
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04M—TELEPHONIC COMMUNICATION
  • H04M2242/00—Special services or facilities
  • H04M2242/30—Determination of the location of a subscriber
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04M—TELEPHONIC COMMUNICATION
  • H04M3/00—Automatic or semi-automatic exchanges
  • H04M3/22—Arrangements for supervision, monitoring or testing
  • H04M3/2218—Call detail recording
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04M—TELEPHONIC COMMUNICATION
  • H04M3/00—Automatic or semi-automatic exchanges
  • H04M3/42—Systems providing special services or facilities to subscribers
  • H04M3/42025—Calling or Called party identification service
  • H04M3/42085—Called party identification service
  • H04M3/42102—Making use of the called party identifier
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04Q—SELECTING
  • H04Q3/00—Selecting arrangements
  • H04Q3/72—Finding out and indicating number of calling subscriber
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04W—WIRELESS COMMUNICATION NETWORKS
  • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
  • H04W4/02—Services making use of location information

Definitions

• the invention relates generally to a system and method for providing targeted messages to a subsc ⁇ ber of a wireless mobile communications service More particularly, the invention relates to a svstem and method for inserting, before and during wireless mobile communications, commercial information or advertisements that are targeted to the subscnber of the wireless mobile communications service
• the messages are chosen from a database of pre-selected commer ⁇ al information or advertisements and are targeted to the subscnber of the wireless mobile communications service on the basis of Wireless Mobile Location Data included with the call signal
• the commer ⁇ al information or advertisements are further targeted to the subsc ⁇ ber on the basis of predetermined Subsc ⁇ ber Profile Data pertaining to the subsc ⁇ ber
• the commercial information or advertisements are further targeted to the subsc ⁇ ber on the basis of Histo ⁇ cal Response Data relating to the responses made to the targeted messages previously provided to the subscnber
• the commercial information or advertisements are further targeted to the subsc ⁇ ber on the basis of Histo ⁇ cal Response Data relating to the responses made to the targeted messages
• C/PCS Cellular Personal Communications Service
• GMPCS Global Mobile Personal Communications Service
• customers referred to herein as "subsc ⁇ bers”
• the operator's network is configured to acquire and route communications initiated or received by the subscnber's personal wireless mobile phone or wireless mobile computer
• the subscnber's wireless mobile phone or wireless mobile computer is sometimes referred to in the art as a "mobile station,” and are collectively referred to herein as a "wireless mobile terminal "
• the subsc ⁇ ber can then initiate and receive communications from any mobile location within the operator's wireless network service area
• wireless mobile terminals are assigned a unique International Mobile Station Identifier (IMSI) or other similar identifying code or number, referred to herein as a "Subscnber Identification Code " The Subscnber Identification Code is pre-programmed into the wireless mobile terminal to identify the subsc ⁇ ber and the subsc ⁇ ber account
• IMSI International Mobile Station Identifier
• the Subscnber Identification Code may be contained on a Subsc ⁇ ber Identity Module (SIM), also referred to in the art as a "Smart Card,” which is inserted into the wireless mobile terminal pnor to use
• SIM Subscribesc ⁇ ber Identity Module
• Smart Card indicates that the user of the wireless mobile terminal is the subscnber of the account assigned the Subscnber Identification Code contained on the SIM or Smart Card, or that the user has been authorized by the subsc ⁇ ber to use the wireless mobile terminal
• a landline communication is initiated or received by a terminal (e g , handset or computer) transmitting or receiving from a fixed location
• a terminal e g , handset or computer
• wireless mobile location is intended to mean the real-time, physical location of the wireless mobile terminal at the time that a wireless mobile communication is initiated or received
• messages cannot be targeted to the subscnber of a landline communications service on the basis of the physical location of the subsc ⁇ ber when the call is initiated from or received at a location other than the fixed location of the terminal
• today's increasingly mobile society makes it far less hkelv that the user of a fixed location terminal is the subscnber of the landline communications service Accordingly, it is significantly less certain that a message targeted to a subsc ⁇ ber of a landline communications service will actually be received by the subsc ⁇ ber of the service rather than by
• the subscnber to the service is provided with a message, and more precisely with data, about the geographical location of the wireless mobile terminal
• the subscnber is not, as in the present invention, provided with a message, for example an advertisement, about business or service opportunities that is targeted to the subscnber based on the geographical location of the wireless mobile terminal
• the invention is a system and method for providing targeted messages to a subscnber of a wireless mobile communications service More particularly, the invention is a system and method for inserting commercial information or advertisements before and during C PCS and GMPCS communications that are targeted to the subscnber of the service
• the messages are chosen from a database of pre-selected commercial information or advertisements and are targeted to the subscnber of the wireless mobile communications service on the basis of Wireless Mobile Location Data included with the call signal
• the messages are further targeted to the subscnber of the wireless mobile communications service on the basis of predetermined Subscnber Profile Data pertaining to the subscnber and stored in an electronic database
• the messages are further targeted to the subscnber of the wireless mobile communications service on the basis of Histoncal Response Data relating to the responses made to the targeted messages previously provided to the subscnber and stored in an electronic database
• the messages are further targeted to the subscnber of the wireless mobile communications service on the basis of Histoncal Response Data relating to the responses made
• the targeted messages which may include audio, video and/or electronic data, but which are preferably audio commercial information or advertisements, are pre-selected and stored in a conventional electronic data input, storage and retneval device
• the messages to be targeted to the subscnber are chosen from the pre-selected messages, in a manner to be descnbed hereinafter, at the time that a wireless mobile communication is initiated or received by a wireless mobile terminal
• the wireless mobile communication compnses a call signal and Wireless Mobile Location Data that is included with the call signal
• the Wireless Mobile Location Data identifies the real-time, physical location of the wireless mobile terminal at the time that the wireless mobile communication is initiated or received, referred to herein as the "wireless mobile location " of the terminal
• the messages can be targeted to the subscnber of the wireless mobile communications service solely on the basis of the wireless mobile location of the terminal, and consequenuv. the geographical location of the subsc ⁇ ber
• the wireless mobile communication further compnses a unique Subsc ⁇ ber Identification Code that is likewise included with the call signal
• the Subscnber Identification Code is assigned to the subscnber's wireless mobile terminal, or to a specific subsc ⁇ ber of a wireless mobile communications service using a Subsc ⁇ ber Identity Module (SIM) or Smart Card which can be used in any wireless mobile terminal having the capability to accept a SIM or Smart Card, thereby allowing any such terminal to be identified with the subsc ⁇ ber associated with the SIM or Smart Card
• SIM Subscribesc ⁇ ber Identity Module
• the Subsc ⁇ ber Identification Code is used to identify predetermined Subsc ⁇ ber Profile Data pertaining to the subsc ⁇ ber and stored in an electronic database
• the Subscnber Profile Data includes demographic and personal preference data pertaining to the subscnber that is collected from the subsc ⁇ ber at the time the subsc ⁇ ber registers with the operator of the wireless mobile communications service, stored in a conventional electronic data input storage and retneval device and updated at
• the demographic data typically includes standard demographic information such as age, gender, race and national ongin, but may include any demographic information selected by the sponsors of the messages to be targeted to the subsc ⁇ ber
• the personal preference data typically includes general information relating to the individual preferences of die subsc ⁇ ber such as preferred types of food and kinds of entertainment, as well as any hobbies or interests the subsc ⁇ ber may have
• the personal preference data may include any personal preference information selected by the sponsors of the messages to be targeted to the subscnber Whenever appbcable, the predetermined Subsc ⁇ ber Profile
• the messages are further targeted to the subscnber identified by the Subscnber Identification Code on the basis of the Subscnber Profile Data in addition to the Wireless Mobile Location Data
• the wireless mobile communication further compnses a Call Identification Code and Date and Time Data that are likewise included with the call signal
• the Call Identification Code is assigned when a wireless mobile communication is initiated or received bv the wireless mobile terminal to identify the wireless mobile communication relative to other wireless mobile communications occurring at or about the same time
• the Date and Time Data determines and records the date and time of the wireless mobile communication Together with the Wireless Mobile Location Data, the Call Identification Code and the Date and Time Data permit Histoncal Response Data relating to the wireless mobile communication to be compiled and stored in a conventional electronic data input, storage and retneval device
• the Histoncal Response Data records information about the responses made to the targeted messages previously provided to the subscnber as well as the wireless mobile location of the terminal at the time of the wireless mobile communication. Accordingly, the histoncal movement patterns of the subscnber can be determined from the Histoncal Response Data
• the Histoncal Response Data is acquired and updated continuously as the wireless communications service is utilized by the subscnber to determine the most recent responses to the targeted messages previously provided to the subsc ⁇ ber and the histoncal movement patterns of the subsc ⁇ ber
• the Histoncal Response Data may, for example, be used to anti ⁇ pate the type of message that the subsc ⁇ ber is kkely to respond positively to in the future based on the subscnber's previous responses to similar messages
• the Histoncal Response Data may also be used to predict an area that the subscnber is likely to visit at a particular time for example close to the lunch or dinner hour In the latter example, the targeted message may be an restaurant in the area that serves a type of food preferred by the subscnber, as indicated by the Subsc ⁇ ber Profile Data
• the invention permits messages, and in particular commercial information and advertisements, to be targeted to as broad or narrow a range of subscn
• the svstem and method of the invention permit the subscnber to interactively respond to a message provided to the subscnber, or to an inquiry for additional information from the operator of the service or from the sponsor of the message
• the operator queues the subsc ⁇ ber at the conclusion of a message, at the conclusion of a group of messages or at the conclusion of the wireless mobile communication, to select one of several options and then monitors the subscnber's response to the query
• the subscnber could request the operator to insert another message into the wireless mobile communication, to forward an audio, video or electronic data copy of the previously provided message to an electronic message input, storage and retneval database (e g , voice mail, e-mail, facsimile, etc ), or to establish a direct telecommunications or other data link with a representative of the sponsor of the message, such as a telemarketer
• the subscnber may respond to the operator's query and the operator may fulfill the subscnber's request
• a preferred embodiment of a system according to the invention is a wireless mobile telephony system for providing messages to a subscnber of a wireless mobile communications service that are targeted to the subscnber on the basis of wireless mobile location
• the preferred embodiment of the system includes a wireless mobile terminal for initiating and receiving a wireless mobile communication compnsing a call signal and Wireless Mobile Location Data included with the call signal
• the system further includes a Base Transceiver Station in radio frequency communication with the wireless mobile terminal and a Call Management System in communication with the Base Transceiver Station
• the Call Management System is in elect ⁇ cal communication with the Base Transceiver Station
• the Call Management System may be in radio frequency communication with the Base Transceiver Station, as will be descnbed
• the wireless mobile terminal includes a first transceiver for transmitting and receiving the call signal to and from the Base Transceiver Station Likewise, the Base Transceiver Station includes a second transceiver for transmitting and receiving the call signal to and from the wireless mobile terminal and to and from
• the preferred embodiment of the system further includes a first electronic data input, storage and retneval device in electncal communication with the Ad Chooser Server of the Call Management System
• the first electronic data input, storage and retneval device includes means for inputting, storing and selectively retnevmg pre-selected Ad Content Data, and for inputting, storing and selectively retnevmg preselected Ad Target Data
• the Ad Content Data consists of a plurality of pre-selected audio, video and or electronic data messages, but preferably consists of pre-selected audio commercial information or advertisements
• the Ad Target Data consists of predetermmed cntena for choosing the messages to be provided to the subsc ⁇ ber
• the Ad Chooser Server chooses the messages to be provided to the subscnber on the basis of the Wireless Mobile Location Data mcluded with the call signal of the wireless mobile communication
• the wireless mobile terminal is assigned a unique Subscnber Identification Code for identifying the subscnber, as previously descnbed
• the Call Management System further mcludes a second electronic data mput, storage and retne ⁇ al device m elect ⁇ cal communication with the Ad Chooser Server
• the second electronic data mput, storage and retneval device mputs stores and selectively retneves the predetermmed Subscnber Profile Data pertaining to the subscnber correspondmg to the unique Subscnber Identification Code
• the Ad Chooser Server then chooses the messages to be provided to the subsc ⁇ ber on the basis of the predetermmed Subsc ⁇ ber Profile Data pertaining to the subsc ⁇ ber m addition to the Wireless Mobile Location Data
• the wireless mobile terminal is assigned a unique Subscnber Identification Code for identifying the subscnber, as previously descnbed
• the Call Management System further mcludes a third electronic data mput, storage and retneval device m elect ⁇ cal communication with the Ad Chooser Server
• the third electronic data mput, storage and retneval device mputs stores and selectively retneves Histo ⁇ cal Response Data relating to the responses made to the messages previously provided to the subscnber correspondmg to the unique
• the Ad Chooser Server then chooses the next message to be provided to the subscnber on the basis of the Histoncal Response Data m addition to the Wireless Mobile Location Data
• the wireless mobile terminal is assigned a unique Subscnber Identification Code for identifying the subsc ⁇ ber, as previously descnbed
• the Call Management System further mcludes a third electronic data mput, storage and retneval device m elect ⁇ cal communication with the Ad Chooser Server
• the third electronic data input, storage and retneval device mputs stores and selectively retneves Histoncal Response Data relating to the histoncal movement patterns of the subsc ⁇ ber corresponding to the unique Subsc ⁇ ber Identification Code
• the Ad Chooser Server then chooses the messages to be provided to the subscnber on the basis of the Histoncal Response Data m addition to the Wireless Mobile Location Data
• the wireless mobile telephony system of the invention mav also mclude a Base Station Controller in electncal communication with the Base Transceiver Station and m communication with the Call Management System Preferabh.
• the Base Station Controller is m electncal communication with the Call Management System
• the Base Station Controller mav be in radio frequency communication with the Call Management System, as will be descnbed
• the Base Station Controller controls two or more Base Transceiver Stations as the subsc ⁇ ber moves from an area serviced by one Base Transceiver Station to an area serviced by another Base Transceiver Station Regardless, the Ad Chooser Server of the Call Management System operates in the same manner to choose the messages to be targeted to the subsc ⁇ ber on the basis of the Wireless Mobile Location Data, or on the basis of the Subscnber Profile Data m addition to the Wireless Mobile Location Data, or on the basis of the Histoncal Response Data m addition to the Wireless Mobile Location Data
• the wireless mobile telephony system of the invention may also mclude a Mobile Switching Center m electncal communication with the Base Transceiver Station, either directly or through the Base Station Controller, or m communication with the Call Management System and a Local Landhne Network
• the Mobile Switching Center is m electncal communication with the Call Management System and the Local Landhne Network
• the Mobile Switching Center may be m radio frequency communication with the Call Management System, as will be descnbed
• the Mobile Switching Center is utilized to acquire and route the wireless mobile communication compnsing the call signal transmitted and received by the first transceiver and the second transceiver
• the Ad Chooser Server of the Call Management System operates in the same manner to choose the messages to be targeted to the subsc ⁇ ber on the basis of the Wireless Mobile Location Data, or on the basis of the Subscnber Profile Data in addition to the Wireless Mobile Location Data, or on the basis of the Histoncal Response Data m addition to the Wireless Mobile Location Data
• the Call Management Svstem of the wireless mobile telephonv system of the invention may also mclude a Voice Response Unit or other known communication holding and audio message insertion technology, m electncal communication with the Ad Chooser Server
• the Voice Response Unit mcludes a plurality of ports, or any other known technology, that receive hold (i e , "park") and direct or re-direct a wireless mobile communication to a desired destination
• the Voice Response Unit further mcludes a plurality of voice cards, or any other known technology (e g , non-analog digital insertion), that insert audio messages into the parked wireless mobile communication
• the Voice Response Unit receives, parks, inserts an audio message that is targeted to the subsc ⁇ ber of the wireless mobile communications service, and forwards the wireless mobile communication to the desired destination
• the Voice Response Unit acts a "smart switch" with communication parking and audio message insertion capability
• the Ad Chooser Server of the Call Management System operates m the same manner to choose the messages to be targeted to
• a preferred embodiment of a method according to the invention for providing a message to a subsc ⁇ ber of a wireless mobile communications service that is targeted to the subsc ⁇ ber on the basis of wireless mobile location m cludes at least the followmg steps
• a first electronic database consisting of a plurality of pre-selected messages and predetermmed c ⁇ tena for choosing the messages to be provided to the subscnber is compiled
• a wireless mobile terminal is then provided for initiating and receiving a wireless mobile communication compnsmg a call signal and Wireless Mobile Location Data mcluded with the call signal
• the call signal (if required) and the Wireless Mobile Location Data are then extracted from the wireless mobile communication and provided to a Call Management Svstem including an Ad Chooser Server for choosing the messages to be provided to the subscnber
• the predetermined cntena of the first database is then utilized to choose a message from the plurality of pre-selected messages of the first database that is targeted to the subscnber on the basis of the Wireless Mobile Location
• An alternative embodiment of the method of the invention mcludes at least the following additional steps
• a unique Subscnber Identification Code for identifying the subscnber is assigned to the wireless mobile terminal and mcluded with the call signal and the Wireless Mobile Location Data
• a second electronic database consisting of predetermmed Subsc ⁇ ber Profile Data pertaining to the subscnber conesponding to the Subscnber Identification Code is compiled
• the predetermmed c ⁇ tena of the first database and the unique Subscnber Identification Code are then utilized to choose a message from the plurality of pre-selected messages of the first database that is targeted to the subsc ⁇ ber on the basis of the predetermmed Subscnber Profile Data of the second database m addition to the Wireless Mobile Location Data Fmally, the message that is further targeted to the subsc ⁇ ber on the basis of the predetermmed Subsc ⁇ ber Profile Data is provided to the subscnber
• a unique Subscnber Identification Code for identifying the subscnber is assigned to the wireless mobile terminal and mcluded with the call signal and the Wireless Mobile Location Data
• a third electronic database of Histoncal Response Data relating to the responses made to the messages previously provided to the subsc ⁇ ber correspondmg to the unique Subscnber Identification Code is compiled
• the predetermmed c ⁇ tena of the first database and the unique Subsc ⁇ ber Identification Code are then utilized to choose a message from the plurality of pre-selected messages of the first database that is targeted to the subscnber on the basis of the histo ⁇ cal responses of the third database m addition to the Wireless Mobile Location Data Fmally, the message that is further targeted to the subsc ⁇ ber on the basis of the Histo ⁇ cal Response Data is provided to the subscnber
• Yet another alternative embodiment of the method of the invention mcludes at least the following additional steps
• a unique Subscnber Identification Code for identifying the subscnber is assigned to the wireless mobile terminal and mcluded with the call signal and the Wireless Mobile Location Data
• a third electronic database of Histoncal Response Data relating to the responses made to the messages previously provided to the subsc ⁇ ber correspondmg to the unique Subsc ⁇ ber Identification Code is compiled
• the predetermmed cntena of the first database and the unique Subscnber Identification Code are men utilized to choose a message from the plurality of pre-selected messages of the first database that is targeted to the subsc ⁇ ber on the basis of the histo ⁇ cal movement patterns of the third database m addition to the Wireless Mobile Location Data Fmally, the message that is further targeted to the subscnber on the basis of the Histo ⁇ cal Response Data is provided to the subsc ⁇ ber Fmally, any of the prefened embodiments of the method of the invention described herein may mclude at
• the Call Management System queries the subscriber at the conclusion of a message, at the conclusion of a group of messages or at the conclusion of the wireless mobile communication, to select one of several options and monitors the subscriber's response to the query.
• the subscriber activates a specified key or button on the wireless mobile terminal to transmit the response to the Ad Chooser Server of the Call Management System for processing.
• the subscriber's response may also take the form of a voice response (i.e., an audio signal) that is recognized by the system.
• the Call Management System may provide additional information relating to the previously provided message, insert another message into the wireless mobile communication, forward an audio, video or electronic data copy of the previously provided message to an electronic message input, storage and retrieval database (e.g., voice mail, e-mail, facsimile, etc.), or establish a direct telecommunications or other data link with a representative of the sponsor of the message, such as a telemarketer.
• the subscriber may respond to the operator's query and the operator may fulfill the subscriber's request immediately following a particular message, immediately following a group of messages or following the conclusion of the wireless mobile communication (e.g., in the form of a "call-back" from a telemarketer).
• a principal object of the invention is to provide a system and method for targeting audio, video or electronic data messages, and in particular audio commercial information or advertisements, to a subscriber of a wireless mobile communications service.
• a further, and more particular object of the invention is to provide a system and method for inserting commercial information or advertisements into a wireless mobile communication initiated or received by a subscriber of a wireless mobile communications service that are targeted to the subscriber on the basis of the Wireless Mobile Location Data included with the call signal.
• a further, and still more particular object of the invention is to provide a system and method for subsidizing the cost of a wireless mobile communications service by inserting commercial information or advertisements before and during a wireless mobile communication that are targeted to the subsc ⁇ ber of the service on the basis of the wireless mobile location of the subscnber ' s wireless mobile terminal
• a further, and still more particular object of the invention is to provide a system and method for subsidizing the cost of C/PCS and GMPCS by inserting commercial informa ⁇ on or advertisements before and during a wireless mobile communication that are targeted to the subscnber of the service on the basis of the Wireless Mobile Location Data mcluded with the call signal
• Another object of the invention is to provide a system and method for further targeting messages to a subsc ⁇ ber of a wireless mobile communications service on the basis of predetermmed Subsc ⁇ ber Profile Data pertaining to the subsc ⁇ ber and stored m an electronic database
• Another object of the invention is to provide a system and method for further targeting messages to a subsc ⁇ ber of a wireless mobile communications service on the basis of Histo ⁇ cal Response Data relating to the responses made to the targeted messages previously provided to the subsc ⁇ ber and stored in an electronic database
• Another object of the invention is to provide a system and method for further targeting messages to a subscnber of a wireless mobile communications service on the basis of Histo ⁇ cal Response Data relating to the histo ⁇ cal movement patterns of the subsc ⁇ ber and stored m an electronic database
• Yet another object of the invention is to permit subscnbers of a wireless mobile communications service to interactively request and receive additional information relating to messages provided to the subsc ⁇ ber and to be connected to a telemarketing representative, or to respond to mqui ⁇ es from the operator of the service or the sponsor of the message
• FIG 1 is a schematic diagram of a preferred embodiment of a system for providing targeted messages to a subsc ⁇ ber of a wireless mobile communications service according to the present invention.
• FIG 2 is a schematic diagram of the Call Management System of FIG 1 ,
• FIG 3 is a schematic diagram of a specific example of a system for providmg targeted advertisements to a subsc ⁇ ber of a C/PCS or GMPCS according to the present invention.
• FIG 4 is a flow chart of a specific example of a method for choosing targeted advertisements according to the invention
• the invention is a system and method for providmg targeted messages to a subsc ⁇ ber of a wireless mobile communications service More particularly, the invention is a system and method for inserting commercial information or advertisements before and during C/PCS and GMPCS communications that are targeted to the subscnber of the wireless mobile communications service on the basis of wireless mobile location Further, the invention is a system and method for providmg additional information relating to the targeted message or for providmg a direct connection to a representative of the operator of the service or the sponsor of the message, such as a telemarketer, m response to a request from the subscnber elicited by a query from the operator or the sponsor
• the system mdicated generally at 10 m FIGS 1-X, compnses at least a wireless mobile termmal 12, a Base Transceiver Station 14 and a Call Management System 20
• the method, mdicated generally at 50 m FIG 4 compnses at least the steps of (a) compiling a first electronic database consisting
• Wireless Mobile Location Data determines the realtime, physical location of the wireless mobile termmal 12 within the operator's wireless network service area at the time that the wireless mobile communication is initiated or received.
• the term "wireless mobile location” refers to the real-time, physical location of the wireless mobile termmal 12 at the time that the wireless mobile communication is initiated or received by the terminal Consequently, the Wireless Mobile Location Data identifies the geographical location of the subsc ⁇ ber usmg the wireless mobile termmal 12
• the Wireless Mobile Location Data determines the wireless mobile location of the subscnber within a predetermmed cell, or withm a predetermmed sector of a given cell, of the operator's network Accordmgly, it is possible to determme the
• the wireless mobile termmal 12 is in radio frequency communication with at least one Base Transceiver Station 14
• the Base Transceiver Station 14 compnses a second transceiver (not shown) for tracking a locator signal transmitted by the first transceiver when the wireless mobile termmal 12 is activated withm the operator's wireless network service area
• the second transceiver of the Base Transceiver Station 14 transmits and receives the wireless mobile communication
• a plurality of Base Transceiver Stations 14 are typically required to continuously track the locator signal transmitted by the first transceiver of the wireless mobile termmal 12
• the wireless mobile termmal 12 may communicate with more than one Base Transceiver Station 14 as the subsc ⁇ ber travels from one
• the first transceiver of the wireless mobile termmal 12 may alternatively transmit the call signal directly to a communications relay satellite
• the communications satellite provides a more accurate record of the wireless mobile location of the wireless mobile terminal 12 on the surface of the earth utilizing a related Global Positioning System (GPS), a separate GPS or other means based on the terrestnal coverage area of the transceiver assigned to manage the wireless mobile communication
• GPS Global Positioning System
• the Wireless Mobile Location Data could be acquired via geo-positioning and provided to the Call Management System directly by the communications relay satellite
• the Base Transceiver Station 14 is m communication with the Call
• the Base Transceiver Station 14 is m elect ⁇ cal communication with the Call Management System 20
• the Base Transceiver Station 14 may be m radio frequency communication with the Call Management System 20 if logistics permit the wireless mobile communication to be transmitted directly to the Call Management Svstem without the use of a Mobile Switching Center 18, as will be descnbed
• the electncal communication between the Base Transceiver Station 14 and the Call Management System 20 is mdicated by the solid lines which connect the Base Transceiver Station, the Base Station Controller 16, the Mobile Switching Center 18 and the Call Management System
• the direct radio frequency communication between the Base Transceiver Station 14 and the Call Management Svstem 20 is mdicated by the dashed lines connecting the Base Transceiver Station and the Call Management System via an optional RF feed Regardless, the Call Management System 20 compnses an Ad Chooser Server 22 for choosing the messages to be targeted to the subscnber
• the system 10 of the invention further compnses a Base Station Controller 16
• the Base Station Controller 16 governs the operation of one or more Base Transceiver Stations 14 and car ⁇ es out a number of other operational and telecommunications functions
• the Base Station Controller 16 directs the vanous communications to a Mobile Switchmg Center 18 for acquisition and further routing
• the Base Station Controller 16 routes each communication to the proper Base Transceiver Station 14
• the Base Station Controller 16 also controls the transfer of the wireless mobile communication from one Base Transceiver Station 14 to another, commonly refened to as a "handover," as the wireless mobile termmal 12 crosses the geographical boundary between adjacent cells, commonly referred to as "roammg," within the operator's wireless network service area
• the Base Station Controller 16 provides the Base Transceiver Station 14 m the cell that will be acquiring the wireless mobile
• system 10 of the invention further compnses a Mobile
• the Mobile Switching Center 18 connects the wireless mobile communications network and the Call Management System 20 to a Local Landhne Network 19. such as an Integrated Switched Digital Network (ISDN) or Public Switched Telephone Network (PSTN)
• the Mobile Switching Center acquires wireless mobile communications onginated or received by the wireless mobile termmal 12 of a subsc ⁇ ber of the service, including the call signal, and routes the communication between the Base Transceiver Station 14 or the Base Station Controller 16. via the Local Landhne Network, to the Call Management System 20
• the Switch 18 acts as a network node to provide access to the network databases and to the Authentication Center, which stores, retneves.
• the Call Management System 20 compnses a Voice Response Unit 21, or other known call holding and audio message insertion technology, m addition to the Ad Chooser Server 22 If so, the Mobile Switching Center 18 is m direct elect ⁇ cal communication with the Voice Response Unit 21, which m rum is m direct electncal communication with the Ad Chooser Server 22 Alternatively, the Switch 18 is m radio frequency communication with the Ad Chooser Server 22, m which case the Mobile Switchmg Center acts m a known manner as an intelligent switch or other known intelligent network solution Regardless, the Mobile Switching Center 18 identifies and separates the wireless mobile communications that are to be provided with a targeted message from the wireless mobile communications that are not to be provided with a targeted message The Switch 18 then transmits the wireless mobile communications to be provided with a targeted message to the Voice Response Unit 21 or directly to the Ad Chooser Server 22
• the Voice Response Unit 21 compnses a plurality of ports for receivmg, holding (also referred to m the art as "parkmg") and directing or re-directing the wireless mobile communication to the Mobile Switching Center 18, or directly to its ongm or destination termmal
• the Voice Response Unit 21 further compnses a plurality of voice cards, or any other known technology that inserts an audio message mto a parked wireless mobile communication, such as a non-analog, digital insertion device or system
• the Voice Response Unit 21 receives, parks, inserts an audio message that is targeted to the subscnber of the wireless mobile communications service, and forwards the wireless mobile communication to its ongm or destination termmal
• the Voice Response Unit 21 acts m a known manner as a "smart switch" with call parkmg and audio message insertion capability
• the Mobile Switching Center 18 may be m direct radio frequency communication with the Ad Chooser Server 22 via an optional intelligent switch or intelligent network solution Regardless,
• the Call Management System 20 is m elect ⁇ cal communication with a Data Input Output, Storage and Retneval System 40
• the Data Input Output, Storage and Retneval System 40 compnses a first electronic data mput, storage and retneval device 44 for manipulating a first database including a plurality of pre-selected messages, referred to herem as Ad Content Data 24, to be targeted to the subscnber of the wireless mobile communications service
• the first database further mcludes predetermmed cntena for choosing the messages to be targeted to the subscnber, referred to herem as Ad Target Data 25, from the pre-selected messages of the Ad Content Data 24
• the wireless mobile termmal 12 is assigned a unique Subscnber Identification Code that is pre-programmed mto the wireless mobile termmal
• the Subscnber Identification Code may be contained on a Subscnber Identity Module (SIM) or Smart Card that is inserted mto the wireless mobile termmal 12 p ⁇ or to use, as previously descnbed Regardless, the Subscnber Identification Code identifies the wireless mobile termmal 12.
• SIM Subscnber Identity Module
• Smart Card Smart Card that is inserted mto the wireless mobile termmal 12 p ⁇ or to use, as previously descnbed Regardless, the Subscnber Identification Code identifies the wireless mobile termmal 12.
• the Subscnber Identification Code is mcluded with the call signal, and as such, is provided to the Ad Chooser Server 22 of the Call Management System 20 where it is used to identify the predetermmed Subsc ⁇ ber Profile Data 26 pertaining to the subsc ⁇ ber
• the Subsc ⁇ ber Profile Data 26 is collected from the subscnber at the time the subscnber registers with the operator of the wireless mobile communications service, is mput mto the Subscnber Profile Data Input Storage and Retneval Device 46 and is updated at regular intervals
• the Subscnber Profile Data 26 preferably mcludes demographic and personal preference data pertaining specifically to the subsc ⁇ ber
• the demographic data typically mcludes standard demographic information such as age, gender, race and national ongm, but may mclude any demographic information selected by the sponsors, typically advertisers, of the messages to be targeted to the subsc
• the call signal, and the Wireless Mobile Location Data and the Subsc ⁇ ber Identification Code mcluded with the call signal is transmitted to the Ad Chooser Server 22 of the Call Management System 20 to identify the subscnber as well as the wireless mobile location of the subscnber
• the predetermmed cntena of the Ad Target Data 25 is then compared to the Wireless Mobile Location Data and to the Subscnber Profile Data 26 to choose the messages to be targeted to the subscnber from the pre-selected messages of the Ad Content Data 24
• the messages chosen by the Ad Chooser Server 22 from the Ad Content Data 24 based on the Ad Target Data 25 are further targeted to the subscnber correspondmg to the wireless mobile termmal 12 identified by the Subscnber Identification Code on the basis of the predetermmed Subscnber Profile Data 26
• the subscnber is provided with a message that is targeted to the subscnber on the basis of the predetermmed Subscnber Profile Data
• the wireless mobile terminal 12 is assigned a unique Subscnber Identification Code, as previously descnbed
• the unique Subsc ⁇ ber Identification Code identifies the wireless mobile termmal 12, and thus, identifies the subscnber and the subscnber account conespondmg to the wireless mobile termmal
• the Histoncal Response Data 28 relating to the messages previously provided to the subscnber and the responses made by the subscnber to the targeted messages is then determined and recorded from the identity of the subsc ⁇ ber and the subsc ⁇ ber account
• the call signal, and the Wireless Mobile Location Data and the Subscnber Identification Code mcluded with the call signal, is transmitted to the Ad Chooser Server 22 of the Call Management System 20 to identify the subscnber as well as the wireless mobile location of the subsc ⁇ ber
• the predetermmed c ⁇ tena of the Ad Target Data 25 is then compared to the Wireless Mobile Location Data and to the Histo ⁇ cal Response Data 28 to choose the messages to be targeted to the sub
• the wireless mobile termmal 12 is assigned a unique Subscnber Identification Code, as previously descnbed
• the unique Subscnber Identification Code identifies the wireless mobile termmal 12. and thus, identifies the subscnber and the subscnber account correspondmg to the wireless mobile termmal
• the Histoncal Response Data 28 relating to the histoncal movement patterns of the subsc ⁇ ber is then determined and recorded from the identity of the subsc ⁇ ber and the subsc ⁇ ber account
• the call signal, and the Wireless Mobile Location Data and the Subscnber Identification Code mcluded with the call signal is transmitted to the Ad Chooser Server 22 of the Call Management System 20 to identify the subsc ⁇ ber as well as the wireless mobile location of the subscnber
• the predetermmed cntena of the Ad Target Data 25 is then compared to the Wireless Mobile Location Data and to the Histoncal Response Data 28 to choose the messages to be targeted to the subsc ⁇ ber from the pre-selected messages of the
• the svstem and method of the present invention is best illustrated by the specific example shown m FIGS 3 and 4 wherein the wireless mobile communications service is a conventional C/PCS or GMPCS, and the messages to be targeted to the subsc ⁇ ber of the service consist of audio advertisements
• the C/PCS or GMPCS utilizes a telecommunications switch and an information processmg system compnsmg computer software featuring a switch mterface program, a database management program and a subsc ⁇ ber billing program
• the telecommunications switch acquires the wireless mobile communication, refened to hereafter as the "call," and routes the call via a Pubbc Switched Telephone Network to the Call Management System 20
• the telecommunications switch may be a Mobile Switching Center 18 m combination with a Voice Response Unit 21 that acts as a switch, a Mobile Switching Center 18 that acts as an mtelbgent switch or a Mobile Switching Center 18 that utilizes an inteihgent network solution
• the telecommunications switch may be a direct RF Feed from a Base Transceiver Station 14 or a Base Station Controller 16 that acts as an mtelbgent switch or that utilizes an mtelbgent network solution
• the specific example the telecommunications switch is a C/PCS or GMPCS Toll Switch With Messaging Capabibty 18 Regardless, the Switch 18 provides the switch mterface program with the call signal and the telecommunications data, refened to herem as "Switch Data," mcluded
• Switch 18 for insertion mto the call pnor to connection and/or at predetermmed intervals during the transmission of the call
• the switch mterface program provides the Switch Data to the database management program
• the database management program mputs, outputs, stores and retneves the Ad Content Data 24
• the database management program mputs, stores and retneves the Ad Target Data 25 (1 e , the cntena for choosing the messages from the ⁇ d Content Data to be targeted to the subscnber)
• the database management program combines the Switch Data with the Subscnber Profile Data 26 and the Histoncal Response Data 28 to generate an Ad Selection Code
• the Ad Selection Code is then manipulated to select an appropnate advertisement for the subscnber based on the geographical location of the subscnber, the demographics and preferences of the subscnber the advertisements previously provided to the subscnber and the date and time of the call
• the subscnber billing program interfaces with the database management program to determme the Subscnber Billing Subsidy 30 to be appbed to the subscnber account, to develop subscnber billing records for the Operator Billing System 32, and to mvoice the subscnber from the Operator Billing System
• the subscnber billing program provides Ad Insert Records, subscnber data and sponsor data to the operator of the service to conduct billing and customer assistance functions, such as advertisement activation and deactivation, record keepmg, reporting and mvoicmg
• the specific example of the invention is a method of inserting targeted advertisements mto the wireless mobile communications of certain subscnbers of a C/PCS or GMPCS
• the operator of the service can offer subsidized wireless mobile communications to its subscnbers while at the same time providmg targeted advertising to its advertising customers (l e , sponsors)
• the invention combines telecommunications marketing with the additional capabibty of targeting the
• the Switch 18 As the call is initiated, the Switch 18 immediately forwards the Wireless Mobile Location Data, the Subscnber Identification Code, the Call Identification Code and the Date and Time Data to the Ad Chooser Server 22 of the Call Management System 20
• the Ad Chooser Server 22 compnses a Candidate Discriminator Module 21 and an Ad Selection Code Generator 23
• the Candidate Discriminator Module 21 may be embodied m the Switch 18, a separate system or, as shown in
• FIG 3 m the Call Management System 20 Regardless, the Candidate Discriminator Module 21 determines which subscnbers are to be provided with targeted advertisements If the Candidate Discriminator Module 21 determines that the Subsc ⁇ ber Identification Code does not identify a subsidized subsc ⁇ ber to the service, the call is routed m a normal manner through the Switch 18 If the Candidate Discriminator Module 21 determines that the Subscnber Identification Code identifies a subsidized subsc ⁇ ber, the Candidate Discriminator Module passes the Switch Data to the information processmg system where the Ad Selection Code Generator 23 generates the Ad Selection Code
• the Ad Selection Code Generator 23 generates the Ad Selection Code unless the subscnber presses a predetermmed key on the keypad of the wireless mobile termmal 12 or issues a voice command, if voice recognition capability is available, to indicate that a subsidy is not desired for that particular call If the subscnber elects to not receive or to cancel the advertisement withm a predetermmed elapsed time, an indication is made m the Ad Insert Records for the subscnber As a result the subsc ⁇ ber will be billed at the normal non-subsidized rate for the call and may be charged a small premium by the operator of the service Alternatively, non-subscnbers may be given the opportunity to receive subsidized service by pressmg a predetermmed key on the keypad to indicate their willingness to receive one or more targeted advertisements In the latter case, the Candidate Discriminator Module 21 forwards the call to the Ad Selection Code Generator 23 Once the Candidate Disc ⁇ mmator Module 21 determines that the call is to be subsidized with one
• the Ad Selection Code Generator 23 combines the Switch Data with the demographic and personal preference information previously obtamed from the subsc ⁇ ber and stored m the Subsc ⁇ ber Profile Data 26 electronic database The Switch Data and the Subsc ⁇ ber Profile Data 26 specific to the subscnber are combined to generate the Ad Selection Code for the call
• the Ad Selection Code embodies a range of elements, including the geographical location of the subscnber at the time of the call (l e , the wireless mobde location of the wireless mobile termmal 12) and the demographic and personal preference data for the subscnber, as well as the advertisements previously provided to the subscnber, all of which can easdy be compared with the sponsor's cntena, or protocols, for targeted advertisements
• the Ad Selection Code may indicate whether the subsc ⁇ ber has agreed to insertion of an advertisement only pnor to connection of the call or also at regular intervals during the call Further, the Ad Selection Code may indicate the subsidy level desired by the subscnber
• the Call Routine Generator mdicated by 27 m FIG 3, embodies an algonthm setting out the rules for assignmg targeted advertisements to the cad m view of the Ad Selection Code and the Ad Target Data 25 established by the sponsors of the advertisements
• the algonthm analyzes the pre-selected advertisements stored m die Ad Content Data 24 electronic database and the predetermmed cntena, or protocols, stored m the Ad Target Data 25 electronic database (which define the range of acceptable charactenstics of a targeted advertisement) for comparison with the Ad Selection Code
• the protocols (l e , Ad Target Data 25) for each advertisement identify the geographical location of the subsc ⁇ ber, the date and/or time of day, the attributes of the subscnber, the urgency for completing a run on the advertisement, and the level of repetition of the advertisement that is acceptable for the advertisement to be inserted mto a cad
• the algonthm estabbshes rules regardmg the action to be taken m the event that the Ad Selection Code satisfie
• the multiple-step process of the algonthm of the Cad Routine Generator 27 is dlustrated m FIG 4, and mav occur m vanous sequences, or in paradel, as follows
• the Subscnber Identification Code of the Ad Selection Code is compared to the advertisements avadable from the Ad Content Data 24 electronic database to eliminate from further consideration those advertisements identified m the Ad Selection Code as bemg recendy inserted mto calls made by the same subsc ⁇ ber
• the Wireless Mobile Location Data of the Ad Selection Code is compared to the target locations of the Ad Target Data 25 to eliminate from further consideration those advertisements which have a wireless mobde location requirement that is not satisfied by the Ad Selection Code
• the Date and Time Code of the Ad Selection Code is compared to the target dates and times of the Ad Target Data 25 to eliminate from further consideration advertisements which have a date and or time requirement that is not satisfied by the Ad Selection Code
• the subsidy level for the subscnber is determined so that the CaU Routine Generator wdl obtam the appropnate number of advertisements to be inserted mto the cad to generate the desired subsidy
• Subscnber Profile Data 26 pertaining to the subscnber identified by the Subscnber
• each charactenstic is compared hierarchicaUy to the protocols of the remaining advertisements m a predetermmed order
• an advertisement is eliminated, it is placed mto the secondary pool of rejected advertisements which may be caUed upon if the primary selection pool is not suffi ⁇ entlv large to satisfy subsidy level requirement of the subsc ⁇ ber identified by the Subsc ⁇ ber
• the Cad Routine Generator 27 of the Cad Management System 20 reviews the advertisements m die secondary pool to determme whether any meet predetermmed reduced c ⁇ tena for insertion estabbshed by the sponsors of the advertisements, or
• the CaU Routine Generator 27 creates a cad routine algonthm providmg for a few minutes of subsidy, after which the caU is no longer subsidized
• the CaU Routine Generator 27 creates a caU routine algonthm for managing the cad which mcludes an appropnate number of advertisements, and identifies the intervals upon which the advertisements are to be inserted, such that the entire caU may be subsidized
• the CaU Routine Generator 27 may also be programmed to insert a key element of the Subscnber Profile Data, such as the subscnber's name, age or a particular mterest of die subscnber, mto the targeted advertisement so as to provide an advertisement that is personal to the subsc ⁇ ber
• the cad routine is either
• the Call Management System 20 continues to monitor the caU throughout it duration Monitoring may be necessary for example, so that advertisements are inserted at the appropnate time for caUs which mclude advertisement mterruptions (e g , if the Switch is not capable of mtelbgent caU management), and for reporting purposes
• Subsc ⁇ bers who are charged air time fees for inbound calls likewise may have their inbound calls subsidized
• the CaU Management System 20 wdl foUow the procedure set forth above once an advertisement is selected for inclusion mto the call routine, except that after the call has been connected, the subsc ⁇ ber wdl be warned that an advertisement insertion is pending and wdl be given an opportunity to cancel the advertisement insertion by pressmg a key on die keypad, or bv making a voice command if the system is capable of recognizing such a command
• the Call Record Generator mdicated at 29 m FIG 3, records on a real time or penodic basis information such as the Subscnber Identification Code, SIM or Smart Card number, the wireless mobde location of the wireless mobde termmal 12 at the ongmation and/or termmation of the cad, the date and/or time at the ongmation and/or termmation of the cad, each targeted advertisement inserted mto the cad, an indication whedier the targeted advertisement was inserted before cad connection or during the caU, the sponsor of the targeted advertisement, and thus, the subsidy, whether a response, a request for further information, or a request for connection to a telemarketing representative was made, and the length of the cad
• the length of the cad information wdl adow the CaU Management System 20 to determme whether the targeted advertisement was inserted fuUy, or whedier the cad termmated during the targeted advertisement
• Other information specificaUy requested by the operator of the service or the sponsor of die advertisement
• Ad Insert Records to compute the appropnate subsidy referred to herem as the Subscnber Biding Subsidy 30 to be credited against the subscnber's account
• the Subscnber Billing System 32 then appbes the Subsc ⁇ ber Bdlmg Subsidy 30 to the subscnber's account and mvoices the subscnber or appbes the credit to the subscnber's future air time Alternately, for subscnbers paying a predetermmed monthly charge, which mcludes a certain number of minutes without charge, the monthlv charge is reduced appropnately The operator of the service then bdls the subscnber the appropnate amount including any subsidy earned by the subscnber
• the CaU Record Generator 29 also forwards the Ad Insert Records data to the Subscnber Support Module, mdicated at 31 in FIG 3
• the Subscnber Support Module 31 processes mqurnes responses and requests from the subscnber Immediately foUow g completion of a targeted advertisement a group of targeted advertisements or a call which mcluded a targeted advertisement of particular mterest to the subscnber, the Subscnber Support Module 31 can insert a related advertisement to provide additional information to the subscnber
• the inquiry, response or request from the subscnber may be received and answered by a subsc ⁇ ber support representative or may be transmitted to the Subsc ⁇ ber Support Module 31 for processing by a keypad or voice command from the subsc ⁇ ber
• the information provided to the subsc ⁇ ber may vary based on the geographical location of the subscnber at the time that the inquiry, response or request is made Alternately, customer mqurnes, responses and requests from the subscnber
• the CaU Record Generator 29 may also be programmed to generate vanous reports for use b the operator of the service for subsc ⁇ ber bdlmg and for progress and effectiveness review by the operator of the service or the sponsor of the advertisement
• the Cad Record Reports may bst information such as the amount of subsidy earned by the subsc ⁇ ber, the geographical location for which an advertisement was inserted, the date and time at the location for which the advertisement was inserted, the order m which the advertisement was inserted m the cad, an indication of whether the advertisement was fully inserted or partiallv inserted, the entire Subsc ⁇ ber Profile Data of the subscnber for whom the advertisement was inserted (possibly mcludmg address, name and home telephone number), whether the advertisement was a perfect match or mvolved a lower hierarchy match, the charge credit against the subsc ⁇ bers account and the balance of the subscnber's account on the report date
• the information processmg system may actuaUy integrate with the network at the land earth station or gateway, which mav or may not mclude the GMPCS Mobde ToU Switch Alternately, the system could process the caU informa ⁇ on and link the appropnate call routine at die central network control or operations center where the satedite cad is recognized and routed to the land earth station Accordmgly, it is to be understood that the foregomg descnption of the preferred embodiments and the specific example provided herem are merely lUustrative of the best mode of the invention and the p ⁇ n ⁇ ples thereof, and that vanous modifications and additions may be made to the system and method by those sk led m the art, without departing from the sprnt and scope of this invention, which is therefore understood to be limited only by

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• 1998
  • 1998-12-10 CA CA002364278A patent/CA2364278A1/en not_active Abandoned
  • 1998-12-10 JP JP2000587549A patent/JP2003504700A/ja not_active Withdrawn
  • 1998-12-10 WO PCT/US1998/026420 patent/WO2000035216A1/en active IP Right Grant
  • 1998-12-10 EP EP98963106A patent/EP1135939A1/en not_active Withdrawn
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  • 1998-12-10 AU AU18203/99A patent/AU1820399A/en not_active Abandoned
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