EP0421941A1 - Advertising apparatus for spreading audio-visual advertising messages - Google Patents

Advertising apparatus for spreading audio-visual advertising messages Download PDF

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Publication number
EP0421941A1
EP0421941A1 EP90830061A EP90830061A EP0421941A1 EP 0421941 A1 EP0421941 A1 EP 0421941A1 EP 90830061 A EP90830061 A EP 90830061A EP 90830061 A EP90830061 A EP 90830061A EP 0421941 A1 EP0421941 A1 EP 0421941A1
Authority
EP
European Patent Office
Prior art keywords
audio
advertising
visual
messages
means comprise
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP90830061A
Other languages
German (de)
French (fr)
Inventor
Giancarlo Calipso S.A.S. Cipelli
Paolo Calipso S.A.S. Grossi
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
CALIPSO Sas MANAGEMENT CONSULTANT DI GIANCARLO CIPELLI
Original Assignee
CALIPSO Sas MANAGEMENT CONSULTANT DI GIANCARLO CIPELLI
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by CALIPSO Sas MANAGEMENT CONSULTANT DI GIANCARLO CIPELLI filed Critical CALIPSO Sas MANAGEMENT CONSULTANT DI GIANCARLO CIPELLI
Publication of EP0421941A1 publication Critical patent/EP0421941A1/en
Withdrawn legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • G09F2027/001—Comprising a presence or proximity detector

Definitions

  • the present invention relates to an advertis­ing apparatus for spreading audio-visual advertis­ing messages and, more specifically, an audio-visual advertising apparatus which is adapted to be actuated by potential buyers coming near.
  • the main object of the present invention is to provide an audio-visual apparatus which is adapted to automatically provide advertising audio-visual messages at a sale place.
  • Another object of the present invention is to pro­vide such an advertising apparatus which is directly actuated by a potential buyer coming nearer.
  • Yet another object of the present invention is to provide such an advertising apparatus which can safely and reliably operate without the assistance of operat­ing personnel.
  • an audio-visual advertising apparatus for spreading audio-visual advertising messages, characterized in that said apparatus essentially comprises sensing means adapted to sense a potential buyer coming near and control means driven by said sensing means so as to actuate audio-visual advertising means.
  • the advertising audio-visual apparatus comprises sensing means 1, for example a reflex photocell, or a proximity sensor, which is suitably coupled to a regulated power supply indicated at 2.
  • This sensor in particular, should be adapted to detect the presence of one or more potential buyers, either moving or at rest.
  • This sensor is operatively coupled, to drive it, with a control device 3 including one or more relays driven by a pulse counter.
  • the relays are adapted to close an energizing or enabling circuit for energizing one or more advertising devices 4 of the visual and/or acoustic type.
  • the above mentioned control device 3 further comprises a delay source and one or more timer, the delay source being provided for actuating the relay after a set time delay from the driving signal sent by the mentioned sensing means.
  • the timers allow the actuation period of the advertising devices to be set depending on requirements.
  • the audio-visual advertising devices can comprise lamps, laser devices, electronic message play back devices and/or video recorders or displaceable mechanical means.
  • the advertising devices can be arranged on a shelving also supporting goods of any types, inside refrigerating benches or the like, on the floor or on the ceiling or wall of the sale place, or on the road near the sale place.
  • the sensing means will detect the presence of one or more persons within a range of interest and, by means of the relay, will close the actuating circuit of the advertising message spreading devices, in order to transmit the set audio or visual messages, which can be sent either simultaneously or in succession.
  • the disclosed apparatus will attract, without the assistance of advertising personnel, potential buyers moving near it.

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Controls And Circuits For Display Device (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)

Abstract

An advertising apparatus for spreading audio-­visual advertising messages, to be installed at sale places and adapted to be actuated by possible buyers coming near, comprises a sensing device which is so driven and controlled as to actuate buyer attracting audio-visual elements.

Description

    BACKGROUND OF THE INVENTION
  • The present invention relates to an advertis­ing apparatus for spreading audio-visual advertis­ing messages and, more specifically, an audio-visual advertising apparatus which is adapted to be actuated by potential buyers coming near.
  • As is known, for advertising purposes there are generally used advertising posters, leaflets, audio-­visual devices and so on, which are frequently directly used at the sale place.
  • However, known audiovisual advertising devices are usually controlled and operated by advertising personnel trained to attract potential buyers by suitable gestures and wordings.
    • SUMMARY OF THE INVENTION
  • The main object of the present invention is to provide an audio-visual apparatus which is adapted to automatically provide advertising audio-visual messages at a sale place.
  • Another object of the present invention is to pro­vide such an advertising apparatus which is directly actuated by a potential buyer coming nearer.
  • Yet another object of the present invention is to provide such an advertising apparatus which can safely and reliably operate without the assistance of operat­ing personnel.
  • According to one aspect of the present invention, the above mentioned objects, as well as yet other objects, which will become more apparent hereinafter are achieved by an audio-visual advertising apparatus for spreading audio-visual advertising messages, characterized in that said apparatus essentially comprises sensing means adapted to sense a potential buyer coming near and control means driven by said sensing means so as to actuate audio-visual advertising means.
    • BRIEF DESCRIPTION OF THE DRAWINGS
  • Further characteristics and advantages of the audio-visual advertising apparatus according to the pre­sent invention, will become more apparent from the following detailed description of a preferred, though not exclusive, embodiment thereof, which is illustrated, by way of an indicative but not limitative example in the schematic accompanying drawing the single figure of which is a bloc diagram of the subject audio-visual advertising apparatus.
    • DESCRIPTION OF THE PREFERRED EMBODIMENT
  • With reference to the figure of the accompanying drawing, the advertising audio-visual apparatus according to the present invention comprises sensing means 1, for example a reflex photocell, or a proximity sensor, which is suitably coupled to a regulated power supply indicated at 2.
  • This sensor, in particular, should be adapted to detect the presence of one or more potential buyers, either moving or at rest.
  • This sensor is operatively coupled, to drive it, with a control device 3 including one or more relays driven by a pulse counter.
  • The relays, in turn, are adapted to close an energizing or enabling circuit for energizing one or more advertising devices 4 of the visual and/or acoustic type.
  • According to the invention, the above mentioned control device 3 further comprises a delay source and one or more timer, the delay source being provided for actuating the relay after a set time delay from the driving signal sent by the mentioned sensing means.
  • The timers, in turn, allow the actuation period of the advertising devices to be set depending on requirements.
  • The audio-visual advertising devices can comprise lamps, laser devices, electronic message play back devices and/or video recorders or displaceable mechanical means.
  • The advertising devices can be arranged on a shelving also supporting goods of any types, inside refrigerating benches or the like, on the floor or on the ceiling or wall of the sale place, or on the road near the sale place.
  • In actual practice, the sensing means will detect the presence of one or more persons within a range of interest and, by means of the relay, will close the actuating circuit of the advertising message spreading devices, in order to transmit the set audio or visual messages, which can be sent either simultaneously or in succession.
  • Thus, the disclosed apparatus will attract, without the assistance of advertising personnel, potential buyers moving near it.
  • While the invention has been disclosed and illustrated with reference to a preferred embodiment thereof, it should be apparent that the disclosed embodi­ment is susceptible to several modifications and variations all of which will come within the spirit and scope of the appended claims.

Claims (6)

1- An audio-visual advertising apparatus for spread­ing audio-visual advertiding messages, characterized in that said apparatus comprises sensing means for sens­ing a potential buyer coming near and control means driven by said sensing means so as to actuate audio-­visual advertising means.
2- An apparatus according to claim 1, characterized in that said sensing means comprise a reflex photocell.
3- An apparatus according to claim 1, characterized in that said sensing means comprise a proximity detector.
4- An apparatus according to claim 1, characterized in that said control means comprise relay means associated with a pulse counter.
5- An apparatus according to claim 1, characterized in that said control means comprise time delay means and at least a timer.
6- An apparatus according to claim 1, characterized in that said audio visual advertising means comprise lamps, lasers, audio play back devices, video recorders and/or movable mechanical advertising means.
EP90830061A 1989-10-06 1990-02-20 Advertising apparatus for spreading audio-visual advertising messages Withdrawn EP0421941A1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
IT2194389 1989-10-06
IT02194389A IT1236518B (en) 1989-10-06 1989-10-06 COMPOSITE EQUIPMENT, FOR THE DISSEMINATION OF ADVERTISING AND / OR PROMOTIONAL, ACOUSTIC AND / OR VISUAL MESSAGES, INSTALLABLE IN SALES POINTS AND COMMANDED BY THE APPROXIMATE OF POSSIBLE PURCHASERS.

Publications (1)

Publication Number Publication Date
EP0421941A1 true EP0421941A1 (en) 1991-04-10

Family

ID=11189178

Family Applications (1)

Application Number Title Priority Date Filing Date
EP90830061A Withdrawn EP0421941A1 (en) 1989-10-06 1990-02-20 Advertising apparatus for spreading audio-visual advertising messages

Country Status (2)

Country Link
EP (1) EP0421941A1 (en)
IT (1) IT1236518B (en)

Cited By (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1996031864A1 (en) * 1995-04-06 1996-10-10 Marvel Corporation Pty. Limited Audio/visual marketing device and marketing system
WO1997013239A1 (en) * 1995-09-29 1997-04-10 M S Industries Pty. Ltd. Message output controller and system
WO1998022901A1 (en) * 1996-11-15 1998-05-28 Holger Lausch Method and device for projection and reception of visual and audio-visual messages and their analysis to determine radius of action and customer behaviour
GB2289583B (en) * 1994-05-04 1999-06-23 Gilden Research Ltd Adaptive audio system
FR2790127A1 (en) * 1999-02-19 2000-08-25 Patrick Rieme Interactive money collector displays a message when a customer collects his money from a collection tray and is activated by a photoelectric sensor placed to detect the approach of the customer's hand
WO2001041108A1 (en) * 1999-12-03 2001-06-07 Jcdecaux Sa Method, system and set for automatic broadcast of advertising messages in a passenger transit area
WO2003010475A1 (en) * 2001-07-16 2003-02-06 Maytag Corporation Method and system for refrigerator with integrated presentation mode
WO2005086047A1 (en) * 2004-03-02 2005-09-15 Mitsubishi Denki Kabushiki Kaisha Display system and method for enhancing a retail environment
US6993485B2 (en) 2001-07-16 2006-01-31 Maytag Corporation Method and system for refrigerator with integrated presentation mode
WO2006063393A1 (en) * 2004-12-14 2006-06-22 Live Board Holdings Pty Ltd An improved real estate signboard
AU2005316196B2 (en) * 2004-12-14 2009-10-08 Cody Live Pty Limited An improved real estate signboard

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE1926517A1 (en) * 1968-05-29 1970-01-02 Impulsreklam Ab Automatic acoustic and / or optical device
WO1983002029A1 (en) * 1981-11-27 1983-06-09 Sites Alive Pty Advertising sign
EP0139876A2 (en) * 1983-10-28 1985-05-08 Max L. Campbell Point of purchase advertising system

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE1926517A1 (en) * 1968-05-29 1970-01-02 Impulsreklam Ab Automatic acoustic and / or optical device
WO1983002029A1 (en) * 1981-11-27 1983-06-09 Sites Alive Pty Advertising sign
EP0139876A2 (en) * 1983-10-28 1985-05-08 Max L. Campbell Point of purchase advertising system

Cited By (14)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2289583B (en) * 1994-05-04 1999-06-23 Gilden Research Ltd Adaptive audio system
WO1996031864A1 (en) * 1995-04-06 1996-10-10 Marvel Corporation Pty. Limited Audio/visual marketing device and marketing system
US5923252A (en) * 1995-04-06 1999-07-13 Marvel Corporation Pty Limited Audio/visual marketing device and marketing system
US6147593A (en) * 1995-09-29 2000-11-14 Hall; Jeffery Mark Message output controller and system
WO1997013239A1 (en) * 1995-09-29 1997-04-10 M S Industries Pty. Ltd. Message output controller and system
WO1998022901A1 (en) * 1996-11-15 1998-05-28 Holger Lausch Method and device for projection and reception of visual and audio-visual messages and their analysis to determine radius of action and customer behaviour
FR2790127A1 (en) * 1999-02-19 2000-08-25 Patrick Rieme Interactive money collector displays a message when a customer collects his money from a collection tray and is activated by a photoelectric sensor placed to detect the approach of the customer's hand
WO2001041108A1 (en) * 1999-12-03 2001-06-07 Jcdecaux Sa Method, system and set for automatic broadcast of advertising messages in a passenger transit area
FR2802005A1 (en) * 1999-12-03 2001-06-08 Decaux S A METHOD, SYSTEM AND ASSEMBLY FOR AUTOMATICALLY DISSEMINATING ADVERTISING MESSAGES IN A PLACE OF PASSENGER TRANSIT
WO2003010475A1 (en) * 2001-07-16 2003-02-06 Maytag Corporation Method and system for refrigerator with integrated presentation mode
US6993485B2 (en) 2001-07-16 2006-01-31 Maytag Corporation Method and system for refrigerator with integrated presentation mode
WO2005086047A1 (en) * 2004-03-02 2005-09-15 Mitsubishi Denki Kabushiki Kaisha Display system and method for enhancing a retail environment
WO2006063393A1 (en) * 2004-12-14 2006-06-22 Live Board Holdings Pty Ltd An improved real estate signboard
AU2005316196B2 (en) * 2004-12-14 2009-10-08 Cody Live Pty Limited An improved real estate signboard

Also Published As

Publication number Publication date
IT1236518B (en) 1993-03-11
IT8921943A1 (en) 1991-04-06
IT8921943A0 (en) 1989-10-06

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