WO2018220497A1

WO2018220497A1 - Ligthing device, in particular for shop windows, that attracts and holds the bystanders by generating different dynamic switch-on sequences as a function of a detected action

Info

Publication number: WO2018220497A1
Application number: PCT/IB2018/053746
Authority: WO
Inventors: Filippo MADONIA
Original assignee: Madonia Filippo
Priority date: 2017-05-27
Filing date: 2018-05-25
Publication date: 2018-12-06
Also published as: IT201700056767A1

Abstract

The present invention relates to an automated lighting, control and analysis apparatus, which adopts an innovative method for attracting and keeping potential customers in a display window in addition to an interactive control and command of the light sources and for consulting the information obtained and archived, by the user, providing a multiplicity of data, easy to consult, relating inter alia to customers' actions.

Description

LIGHTING DEVICE, IN PARTICULAR FOR SHOP WINDOWS, THAT ATTRACTS AND HOLDS THE BYSTANDERS BY GENERATING DIFFERENT DYNAMIC SWITCH-ON

SEQUENCES AS A FUNCTION OF A DETECTED ACTION

DESCRIPTION

Field of the Invention

The present invention relates to an innovative automated lighting, control and analysis apparatus, which adopts an innovative method for attracting and keeping potential customers in a display window together with an interactive control and command of the light sources and for consulting the information obtained and archived, by the user, with unprecedented collection of data and simplicity of consultation.

To simplify the following description the following definition will be made (irrespective of the singular or plural form):

the invention as "device";

the exhibition area and/or stand and/or properly shop window "display window", which houses the "device" in question;

a "user" is defined as the shopkeeper or merchant or exhibitor of the products who decides to adopt the "device";

- a "bystander" is defined as the passer-by and/or the potential customer who transits in the pre-adjacent areas (e.g. the sidewalk) in the direction of the display window and/or who stops to observe the display window and/or who accesses the relevant spaces.

Background of the invention

In the current state of the art, there are known lighting apparatuses that are provided with sensors to react to external stimuli, and systems for detecting and counting the number of persons who access some relevant spaces or who transit on the sidewalks or who stop to observe the display window; currently, there are no solutions combining these two systems.

For example, there are currently on the market lamps provided with switch-on and switch-off sensors that are sensitive to motion, to weight change, to noise, to ambient luminosity, to voice or other factors. These lamps have a limited degree of interaction both with the user and with bystanders, limiting themselves to eliminate the need for the user to operate the lighting switch manually; in addition, they generally manage the simultaneous switching on and off of a single light source and/or a single circuit with -n connected light sources, for detected action. Also known are lighting systems that are intermittent or with alternate sequences of switching on and off that are random or programmed such as flashes or Christmas lights. These solutions not being influenced either by the presence or by the actions of the bystanders, limit themselves to attracting attention but do not showcase the exhibited product and create visual stress. Other devices process the actions and the hand movements and consequently they execute movements of the light source and/or change in the luminosity and shape of the light beam. These solutions are clearly inadequate for the presently relevant field of utilisation because the interaction is excessive and oriented to a single light source.

Concerning the person-counting devices, there are several types and technologies, which generally monitor the transit through the entrances of the space to which they are installed or the number of transits from the sidewalk or the number of persons who stop to observe the display window. These devices are mono valent, i.e. they provide only a single item of information (for example, number of entry into the space) referred to the set unit of time (example day week month), therefore it is evident that they are limited in their usability and statistical interpretation of the measured data, as to obtain all the information reported above it would be necessary to adopt three apparatuses and in any case a single consultation interface would not be used, with easily imaginable difficulties of use.

Summary of the invention

A general purpose of the present invention is that of considerably raise the marketing potential of the display window and at the same time to offer valuable data that are easy for the user to interpret; for this purpose thought was directed to realising the device that provides users with the following consequential advantages: to raise the level of interest directed at the display window by attracting bystanders, to further showcase the exposed products to promote first a prolonged lingering of the bystanders at the display window and consequently promoting the possible entry into the shop or into the stand, and moreover to offer summary statistical reports to the user with regard to the data detected and archived (possibly crossed with other or with others obtained from the cash register).

In view of these purposes, there is devised to provide, according to the invention, a lighting control and analysis apparatus comprising a central body equipped with: light sources that advantageously may be of a mixed nature (point and/or diffuse, direct and/or indirect, rgb and/or dimmable) microprocessor-based electronic control and processing system, auxiliary control management and interface devices, information display, control console and peripheral sensors for detecting the actions advantageously identified in: passage in the pre-adjacent areas (example: sidewalk) in the direction of the display window, approach to display window and access to the spaces.

Still according to the invention, there is devised also a method for raising the potential of the display window and at the same time to offer valuable data that are easy for the user to interpret, for this purpose thought was directed to realising a system that provides users with the following consequential advantages: to raise the level of interest directed at the display window by attracting bystanders, to further showcase the exposed products to promote first a prolonged lingering of the bystanders in the display window and consequently promoting the possible entry into the shop or into the stand, and moreover to offer summary statistical reports to the user with regard to the data detected and archived (possibly crossed with other or with others obtained from the cash register).

In view of these purposes, there is devised the provision, according to the invention and as per the features set forth in the claims, the lighting control and analysis system comprising a decentralised container (altogether similar to a common anti-intrusion unit) or another box or technical compartment or the like equipped with: microprocessor-based electronic control and processing system, auxiliary control management and interface devices, informational display and control console, interface for example terminal strips with screw connectors or wireless for the connection of both the sensors for detecting the actions advantageously identified in: passage in the pre-adjacent areas (example, sidewalk) in the direction of the display window, approach to observe the display window and access to the spaces; and of every necessary device according to required configurations that contribute to the control and to the management of the light sources that advantageously could be of mixed nature (point and/or diffuse, direct and/or indirect, rgb and/or dimmable) or of other devices for example curtains, scent diffusers, speakers or others, appropriately controlled dynamically individually in combination or in sequence to obtain one or more purposes according to the invention.

Brief description of the drawings

To make clearer the explanation of the innovative principles of the present invention and its advantages with respect to the prior art, a possible embodiment applying such principles shall be described below, with the aid of the accompanying drawings. In the drawings:

- Figure 1 shows a schematic perspective view (lateral view) of the central body related to the device;

- Figure 2 shows a schematic perspective view (top view) of the central body related to the device;

- Figure 3 shows a schematic perspective view (bottom view) of the central body related to the device;

- Figure 4 shows a schematic perspective view (lateral short profile) of the central body;

- Figure 5 shows a partially sectioned schematic view of the central body related to the device;

- Figure 6 and Figure 7 schematically show plan views of indoor and outdoor spaces with particular detail to the areas of interaction of the user with the sensors (detection areas).

Detailed description of embodiments of the invention.

Advantageously, the device can be embodied in the form of a technical lamp with suspended mounting (or in adherence to floor ceiling or wall) with some light sources incorporated in the contour, other external ones; naturally, other shapes and configurations can in any case be conceived according to specific design, environmental, aesthetic or other needs. For example, the principles of the invention can easily be applied to lamps with floor base, suspended spot lamps, lighting structures (on furnishings or furnishing complements, etc.); in the example shown herein of a lighting control and analysis device, the effort was made to maintain as closely as possible the general form of a traditional suspension installation lamp, so as to maintain the traditional criteria of the lighting bodies intended for use in exhibition spaces, for example display window and/or not to impact aesthetically. With reference to the figures, figure 1 , figure 2, figure 3, figure 4 and figure 5 shows, schematically and perspectively, a lighting apparatus, realised according to the invention, provided with point light sources (20), (21), (22), (23) and (24) (realised here with five sources of directed light sources, but which can be different in number, advantageously higher and/or better multiples of four or five, six, seven or otherwise of any other number) and diffuse illumination sources (realised here with a source of diffuse light) (25); clearly, any other partial configuration or combination of sources by number and nature can be adopted; rapid setting configuration panel (console) (15), (16), (17), information display (18) are also shown.

The figures show two additional elements: mounting supports in suspension or in adherence to floor, ceiling or wall (19) and cover for access to the technical compartment (26).

With the described structure, the device externally resembles most of the traditional technical lamps present on the market and the high complexities that make it different from any other lamp are well concealed within it. Advantageously, the structure of the lamp is made basically of two layers: the logical internal core and the external aesthetic cover. The internal structure constitutes the logic of the automation and of the analysis and it is integral with a support (for example, made of forex or plexiglass material) which supports the microprocessor controller, the interfaces and the auxiliaries of power supply control management and command.

The aesthetic cover can instead by formed by lightweight shells, as is easily understood by the person skilled in the art. For the aesthetic cover, other materials may be employed, for example forex, plexiglass, aluminium, carbon fibre, etc. Alternatively, the structure of the device can be totally or partially self-supporting.

In the technical compartment of the device (connected with the power supply grid through a cable, not shown herein) is also positioned a control system or main electronic unit (29) for the smart control of the device and which will be connected to the sensors and to the actuators present in the apparatus. This unit (29) can be a known microprocessor controller, appropriately programmed, as will be clear to the person skilled in the art from the following explanations. Since the unit (29) is known in itself and easily implementable by the person skilled in the art, it will not be further described or shown herein.

The exact technology for the control and management of the light sources and/or of the other devices can naturally change depending on specific economic, practical, aesthetic needs, etc.

As is readily apparent in figure 5, the device is provided with an actuator module (30) embodied here with a multi-relay board, according to the logic of the invention it should be specified that there are at least two drive channels available for driving external apparatuses, to which are connected the light sources, said actuator module is managed directly by the logic unit (29). For example, all or part of the relays (30) can be of the known monostable or bistable type.

This solution has been found advantageous because it allows an easy, progressive and precise control of the associated circuit, whatever its nature, while maintaining cost sufficiently low and a high level of reliability; moreover, an immediate response time derives therefrom.

According to the purpose of the invention to make use of a device particularly versatile and customisable, free relay outputs have been provided for driving other devices, external to the device itself but which can contribute to the purpose of the invention, for example, automatic curtain and/or ambient scent diffuser and/or automatic door opener and/or devices with kinematic effects and/or speakers with pre-set messages and/or others beside.

Advantageously, in combination and/or alternatively, electronic actuators could be adopted to drive the light sources, for the modulation of the light intensity to obtain a more evocative final effect. Advantageously, the light source can consist of one or more power LEDs, which have high efficiency and also allow an easy electronic control of luminosity with well-known methods. In addition to the actuators, the device according to the invention also comprises a certain number of sensors. These sensors do not need a particular structuring of the environment.

The device is connected to three groups of sensors, each of which detects, within the areas of attention, determined actions of the bystanders and transmits them to the logic unit that generates one and/or multiple determined types of response of the device selecting them between a series of behaviours that are stored in the logic system (29).

As shown in figures 6 and 7, the plan view of the display window (1) is shown, where the dummies (2) are represented, and of the adjacent sectors of attention: sidewalk (12) and entrance (4); the figure also shows three groups of sensors:

- The first group of distance sensors (7) and (7a) has the task of detecting the bystanders (11) who come from the areas to the right and left pre-adjacent to the display window (12a) and (12b), within the corresponding sensitive areas of detection (8) and (8a), which transit along the directions in the direction of approach to the display window itself.

- The second sensor group with double microwave and infrared technology (9), allows to detect the presence and/or the motion of bystanders in the area immediately adjacent to the display window, presumably the best position from which the display window itself could be observed, see the areas of detection of the sensor (10).

- The third group of distance sensors (5) and (5a) allows to detect access to the shop; their detection areas (6) and (6a) can advantageously be in the entrance (4) closest to the inner area of the shop (14) or in the inner area (14) itself and/or in any other position deemed advantageous for the achievement of the purpose.

As far as the first and third group of sensors are concerned, advantageously, the distance sensors are of the infrared type. These sensors allow to measure the distances of the objects positioned along their line or cone of vision. Usually, their operation is based on the emission of a pulse of infrared light (by means of an infrared emitter LED present in the sensor) which when reflected by an object is detected by an appropriate infrared detector present in the sensor. A triangle is thus formed between the point of the reflection, the emitter and the detector. With an appropriate triangulation technique, the sensor outputs an electric quantity as a function of the distance from the object to the sensor itself.

This technology is well known and particularly suited for use, because it offers, at low cost, good performance in terms of measurement accuracy.

The infrared sensors (7) and (7a) will be arranged to create two parallel detection areas (8) and (8a), as well as (5) and (5a) and the respective (6) and (6a); the sensors allow the detection of the bystanders who transit along the sensitive directions and the chronological order of detection allows to discriminate their direction of approach (which in the case in question generates action on the part of the device) or of removal (which does not generate action on the part of the device); moreover as can easily be understood the comparison of the data detected by each pair of sensors allows a greater detection precision.

Clearly, any other number of sensors in a smaller quantity (for example only one) or larger quantity or combinations thereof can be provided, also independently from the type of technology of the sensor used, in practice, to have adequate detection coverage and/or as a function of economic, aesthetic, environment requirements and/or any other requirement. For example, if one were to decide to use an ultrasound sensor as the distance sensor, the latter could require a different installation and/or positioning especially in combination with a sensor of a different nature. An additional advantageous solution could entail the use of a so-called smart camera, i.e. a tv camera that also integrates the virtual vision system, comprising, in addition to the image capture circuits, its own specific processing unit (which can extract the information from the images with no need for an external processing unit) and interface devices to send the result of the processing to other devices (here, to the logic unit (29)). With the appropriate programming, the smart video camera could detect the direction of the flow of motion of the bystanders, replacing one or more groups of sensors.

A valid as well as innovative further solution for counting the accesses, for rooms where door fittings are present on the entrances, regularly remaining closed and that are opened only during the access action, can entail the use of a magnetic alarm contact for doors and windows that, appropriately installed, detect every opening and closing action of the entrance door and transfer it to the logic unit (29) that processes it appropriately. Since the sensors are particularly simple and have always been used in security systems, it will not necessary to provide additional details here with regard to their operation and use.

As far as the second sensor group is concerned, as shown in figure 6, the device is also connected to a sensor (9) with detection area adjacent to the display window (10), advantageously realised with detectors, for the spatial identification of motion by means of two infrared and microwave technologies. These sensors are advantageously positioned on the central area of the display window to create a detection area, in the case in question with curtain shape, able to be modulated in amplitude and adherence to the display window, which allows a sharp delimitation of the detection area. Double technology sensors are important for a punctual determination of the bystander's location thanks to the complementary crossing of the detections of each technology present aboard; strictly in terms of precision, the solution is not error-free, however, these values have been considered sufficiently reliable and the tolerance is acceptable for the particular application.

These sensors are often employed in anti-intrusion security systems for the detection of presence and of motion and it is not necessary herein to explain their operation in detail. It is indeed easily comprehensible for the person skilled in the art how employment for the detection of presence is possible and advantageous.

Thanks to the principles of the invention it is possible to provide a range of automatic modes of unaware interaction of the bystanders with the device in a display window, which can contribute by means of different dynamic lighting and/or different effects, to attract the bystanders, to a greater extent than what can be obtained solely by lighting display windows by means of traditional static or dynamic sources, not subordinated to the detected actions. According to the invention, the detection system is programmed here to distinguish and process substantially an action between a pre-established series of actions pre-set in the control system, and to command a corresponding interactive behaviour of the device, selecting it between a series of behaviours that are stored in the control system, and associated with the actions of the pre-established series of actions. The main actions can advantageously be identified as:

X) passage in the pre-adjacent areas (12a) and (12b) (example: sidewalk) in the direction of the display window;

Y) approaching and lingering at the display window (for example to observe the exhibited goods);

Z) access to the spaces (transit from the entrance in the direction of the inner space). Before examining in depth the interaction modes as will be readily apparent below, it is important to specify that the detection of each action will trigger one of the programmed sequences of commands (which will drive light sources and/or other apparatuses) according to the logic of the invention, to attract the attention of the bystanders and/or keep them observing the display window; moreover, it will feed the database of detected data which will then be easily consulted by means of summary reports proposed on the display (18) and/or thanks to the aid of an application on mobile support.

A first mode/sequence of interaction is between the device and the bystander is by means of detection of the action X of passage in the pre-adjacent areas (example: sidewalk) in the direction of the display window, see figure 6; such detection is carried out by means of the sensors (7) and (7a) inside the respective areas of detection (8) and (8a), and simultaneously generates, thanks to an adequate programming as can be understood by the person skilled in the art, the first "thunder and lightning" dynamic effect which in the case in question entails the incremental lighting in rapid succession, according to an ever shorter time interval between them (almost to simulate in frequency the motion of a marble that bounces when falling to the ground), for example in order the light sources (20) then in addition (21) and again (22) and (23) and (24) and the change in status according to programming of the actuators (30), in this case relays configured to drive external devices, and the subsequent total switch-off and return to the normal resting conditions of the relays.

The lighting sequence of the light sources will be reversed in case of detection of the sensors positioned on the right side with respect to those positioned on the left side, to realise a wake lighting effect that follows and overtakes the moving bystander. In the case in question thought was given to a sequence of lighting that accelerates in terms of time in order to reach as many persons as possible, including those who walk fast. As is readily understandable, the advantage that derives therefrom is the immediate attraction of the attention even of bystanders transiting fast and/or inattentively, distractedly and/or being intent on other activities, for example conversations, or who for any other reason would not have turned towards the display window.

It is assumed that a portion of bystanders who were attracted by this dynamic effect out of curiosity, interest for the exhibited products, sheer fun or any other reason will approach the display window giving rise to the second interaction mode/sequence.

A second interaction mode/sequence is between the device and the bystander and by means of detection of the action Y of approaching and lingering at the display window (for example to observe the exhibition), see figure 6; such detection is carried out by means of the sensors (9) inside the detection area (10) and simultaneously generates, thanks to an adequate programming as can be understood, the second "opening curtain" dynamic effect which in the case in question entails the incremental lighting in punctuated sequence and with growing or otherwise variable time for example orderly of the light sources (21) then in addition (20) and (22) then again (23) then (24) and lastly (25) and the change in state as programmed of the actuators, in this case unused relays configured to command external devices, and the subsequent total shut-down and the return to the normal resting condition.

According to the logic of the invention it is readily understandable that the advantage that will derive therefrom is the creation of a suspense effect in the bystander who approached the display window, who, probably, at each individual lighting will wait for the following one with curiosity and while waiting will not be able to avoid noticing, viewing and appreciating the exhibition, which will be enhanced by the additional light beams, which will exalt its qualities and merits, raising the attractiveness index. It should be specified that timing is preferably increasing to give the opportunity to have the time necessary to view one portion of display window at a time, and that the sequence is selectable, among the pre-set ones, by means of the quick setting pushbuttons (16) see figure 1 , figure 2 and figure 3.

For simplicity of exposure, only two, elementary sequences have been adopted herein; naturally, any other combination of commands and/or sequence may be configured according to times and cycles to satisfy any need of any nature (moreover, the actuators can also be operated manually by means of mobile interface APP (application) connected via Bluetooth or other connectivity modes) which may also be ideal for launching impulse commands to command for example door opening or other actions.

A third mode/sequence of interaction between the device and the bystander is by means of detection of the action Z of access to the spaces (transit through the entrance in the direction of the inner space), see figure 6; said detection is carried out by means of the sensors (5) and (5a) within the area of detection (6) and (6a), and simultaneously generates, thanks to a readily understandable programming, the third "entry counting" effect which in the case in question provides the increase of the numbers of accesses to the space; moreover, the aid of two sensors allows to discriminate the flow and offers the opportunity to calculate also other useful parameters, for example the average times of permanence inside the space of the bystanders who entered.

According to the logic of the invention it is easily understandable that the advantage that derives from it is the creation of a valuable database that is always available to be easily consulted by the user.

Mainly for this third mode of interaction, but also possibly with each of the others, there could be a random "ballot" effect, for example every -n accesses assigning a discount coupon to the next one; the winner could be announced for example by means of a fast, prolonged sequence of light and/or kinetic effects and/or by means of a voice message, e.g. "you are the lucky winner".

A fourth mode of interaction is between the device and the user which in the case in question takes places by means of a display (18), see figure 1 ; said display provides a selection of information, such as the number of persons who passed by the sidewalk during the current day (or any other programmed unit of time) and/or the minimum, maximum and medium times of permanence inside the space, but according to specific needs and requests, any other quantity detected and/or generated by the logic system according to the logic of the invention. It is easily understandable that the advantage that derives from it is the creation of a valuable archive, updated almost immediately, always available to be easily consulted; moreover, having the opportunity to receive an instantaneous feedback to the exhibition, image, economic decisions that is constantly adhering to reality. The reports are proposed in scroll-down manner.

A fifth interaction mode between the device and the user takes place by means of wireless interfaces positioned on the interface board (28), see figure 5, and the application (APP) aid for mobile devices; this application provides a selection of information, also mutually cross- related, and provides the opportunity to command manually each individual actuator independently of, or concurrently with, the others, and also to set the device in one of the functions provided, for example total shut-down or fixed lighting (without dynamic effects), or of lighting with dynamic effects. Clearly, what is described herein has not a limiting purpose, but is only intended to make it easy to understand the infinite configuration potential of the device.

According to the logic of the invention, it is easily understandable that the advantage that derives therefrom is the creation of a valuable archive, updated immediately and extensively, able to be enriched with intuitive, immediate charts, always available for easy consultation, as well as the mobility of having all this on the movable support; yet another advantage is the possibility of presenting in person in a dramatic, evocative and dynamic manner the products in the display window with simple gestures-commands.

In addition, there is the possibility of cross-relating the data measured and generated by the device of the invention, to offer the indices obtained from their combined analysis, for example the ratio between the number of approaches in the display window and the number of accesses or the ratio between the number of passages adjacent to the display window and the number of accesses and/or approaches.

Furthermore, it is possible to receive data from other apparatuses, for example cash register, to cross them with those measured and generated and/or resulting from the analyses of the device in question, to offer indices such as the ratio between the number of approaches to the display window and the number of receipts produced on a time unit.

The dynamic effects listed above can be easily modified and/or supplemented through the availability of actuators already provided and with expansions and through the ease of programming, which can also be operated by crossing existing and/or additional measurements (for example, level of natural ambient luminosity) and/or time variables.

Clearly, the device must interpret the actions properly, to give the correct response. Choices have here been made that make this objective more easily achievable.

The distance sensors operate within a defined area, reasonably long to attract the highest possible number of bystanders, but no greater than the logically useful area, because outside a possible interaction with the bystanders, and below their maximum sensing capacity. To avoid antagonist detection effects, all detection beams are well delimited and not crossed or coinciding with each other. A high level of reliability and processing efficiency, together with the desired for a rapid response, require relatively limited processing power, which can be obtained with relatively small hardware resources which can be inserted inside the device.

Thus conceived, the device allows secure and effective detection, as the two groups of sensors that trigger the dynamic lighting sequences are complementary (to obtain more punctual reports) but the command triggering logic needs to be regulated according to priority criteria, which in the case in question are chronological and of level of importance.

To avoid possible visual stress as well as the distraction of the bystander who is observing an already ongoing dynamic effect, it has been deemed advantageous, according to these priority criteria, that if a dynamic effect is ongoing, even though concurrently the corresponding group of sensors makes a detection, it cannot launch the same sequence again if the ongoing one has not ended (if necessary, a waiting time could also be set between a dynamic effect and the following one); in addition, since the "curtain effect" sequence relating to the approach to the display window has more importance, according to the principles of the invention, than the "thunder and lightning" sequence, if the latter is being executed and concomitantly the second group of sensors linked with the curtain sequence detects the presence of bystanders, the "thunder and lightning" sequence gives way to the "curtain effect" sequence; it is easy to image that if instead during the "curtain effect" sequence there is a detection by the first group of sensors tied to the "thunder and lightning" sequence, the related sequence "thunder and lightning" will not be started unless the "curtain effect" sequence has ended. It has to be noted that the detection that will take place while any sequence is developing will always be archived and processed for statistical purposes.

The aforementioned architecture of priority rules can be regulated according to any other variable logic.

As already described above, from an electric quantity at the output of the infrared sensors an indication can be obtained of the distance between an obstacle on the line of sight of the sensor, and the sensor itself. This measure of the distance is the input. As a first intuitive approach, it is possible conceptually to distinguish a zone of interest, in which the bystander can interact with the device and has to be detected by the sensors, and an external zone, where no interaction must take place. This distinction is made to prevent an interaction outside the desired zone; to implement a simple control, a traditional two-level logic (inside and outside the zone of interest) would therefore be sufficient, according to the exact behaviour desired and according to a compromise between the maximum desired control distance and the probability to have false detection.

As far as the external zone is concerned, this zone is not important in the interaction. It can reflect the limit of detection distance of the infrared sensor and its distinction from the zone of interest can be used for additional functionalities.

At this point it is clear how the set purposes have been obtained, providing a lighting control and analysis devices that can be commanded, which interacts with the two parties, i.e. bystander and user respectively, in an unaware, non-invasive, almost natural way with the first, and in a simple and intuitive way with the other, to whom it also offers valuable information; moreover, it is important to stress the substantial energy saving that derive from use of energy only when it is actually necessary (detection of bystanders), totally incomparable to traditional static lighting systems.

Obviously, the above description of an embodiment applying the innovative principles of the present invention is provided to exemplify said innovative principles and should therefore not be taken to limit the scope of protection claimed herein. For example, a tv camera could be present to shoot other details; one or more luminosity sensors, for example photoresistance, can also be added to adjust the light intensity of the lamp to that of the environment or to inhibit the command of the light sources during the periods of the day that are particularly rich in natural light.

Any key gesture of activation of the gesture recognition can also be a command coming from another sensor channel, for example the acoustic one, e.g. a microphonic sensor could launch commands by means of a voice command or a predetermined sound, or other distance sensors could be provided. The present invention has been described so far with reference to preferred embodiments. It should be understood that there may be other embodiments that pertain to the same inventive core, as defined by the scope of protection of the following claims.

Components associated to numerals in the drawings (components indicated purely by way of example):

1 sample display window exhibition

2 dummies/exhibition

3 command and analysis lighting device

4 entrance

5 entrance detection sensor

6 entrance sensor detection area

5a entrance detection section

6a entrance section detection area

7 additional sidewalk movement detection section

8 additional sidewalk sensor detection area

7a sidewalk movement detection section

8a sidewalk sensor detection area

9 display window motion detection sensor display window sensor detection area

10 "Bystanders"

11 a "Bystanders" in the direction of the radius of operation

11 b "Bystanders" in the direction of the radius of operation

12 sidewalk

12a left pre-adjacent zone

12b right pre-adjacent zone

13 street usable by vehicles

14 shop

15 potentiometer to regulated luminosity DIFFUSE LIGHT SOURCE

16 control pushbuttons potentiometer to regulate the contrast of the display display led 16x2

suspension fastening support

left spot lamp

left central spot lamp

central spot lamp

right central spot lamp

right spot lamp

DIFFUSE LIGHT SOURCE

explorable technical compartment with closure

12V power supply

interface board and auxiliaries

microcontroller

relay board

adjustable step down dc-dc converter

power supply terminals

terminals for the sensors

jumper cap to omit the power supply

strip line connector

433 mhz rf radio receiver

bluetooth hc-06

electronic buzzer

jumper cap to disable the buzzer

rtc clock ds3231

GSM module

sd memory module

Claims

1. Device for controlling, and/or analysing and/or lighting of internal and/or external light sources for a display window of a commercial or exhibiting space comprising: a central body (3) adapted to be connected to at least four internal and/or external light sources (20; 21 ;22; 23; 24; 25), which can be controlled independently from each other, each directed in an independent beam; an interface board (28) between a logic unit (29) and said light sources and/or other components internal and external to the central body; at least one actuator (30) to drive said light sources; a logic unit electronic control system (29) adapted to be connected to at least two detection sensors (5 and 5a; 7 and 7a; 9), for respective areas of detection (6 and 6a; 8 and 8a; 10), relating at least to the following pre-set actions: action (X) of passage in the direction of the display window (1) in the pre-adjacent zones (12a and 12b); action (Y) of approaching and lingering at the display window (10) and action (Z) of access to the space, said system being able to archive the detections received from the sensors and the actions generated by the device to put them in the form of information that can be consulted; the system being also configured to process the detections received from the aforementioned sensors to detect and distinguish an action between the predetermined series of actions pre-set in the control system and command a corresponding interactive behaviour of the device, selecting between a series of behaviours that are stored in the control system associated to the actions of the predetermined series of actions.

2. Device according to claim 1 , wherein said action (X) pre-set in the control system, of passage in the pre-adjacent zones (12a and 12b) in the display window direction, is adapted to generate the incremental lighting of the light sources in rapid sequence, the related stored sequence comprising the incremental lighting command and subsequently switching off the individual light sources and the attached provided channels of the actuator (30).

3. Device according to claim 1 or 2, wherein said action (Y) pre-set in the control system, of approaching and lingering at the display window (10), is adapted to trigger a dynamic effect of punctuated sequence with variable time and subsequent switching off of the light sources and of the attached provided channels of the actuator (30).

4. Device according to any one of the claims from 1 to 3, wherein said action (Z) pre-set in the control system, of access to the space is adapted to be processed and archived by the logic system to offer instantly updated information.

5. Device according to any one of the claims from 1 to 4, wherein all the detection of the sensors and the data produced by the device are regularly archived and processed by said system (29) to offer instantaneously updated information relating to said actions (X, Y and Z).

6. Device according to claim 5, wherein said system (29) is adapted to process correlated ratios, resulting from the relationship between the detections of said action (Y) of approaching and lingering at the display window and said action (X) of passage in the pre- adjacent zones (12a and 12b) in the direction of the display window or vice versa to offer information in terms of numerical value or percentage.

7. Device according to claim 5 or 6, wherein said system (29) is adapted to process correlated ratios, resulting from the relationship between the detections of said action (Z) of accessing the space and said action (Y) of approaching and lingering at the display window, or vice versa to offer information in terms of numerical value or percentage.

8. Device according to any one of the claims from 5 to 7, wherein said system (29) is adapted to process correlated ratios, resulting from the relationship between the detections of said action (Z) of accessing the space and said action (X) of passage in the pre-adjacent zones (12a and 12b) in the direction of the display window, or vice versa to offer information in terms of numerical value or percentage.

9. Device according to any one of the claims from 5 to 8, wherein said system is adapted to cross and automatically compare said ratio and information with information produced by cash registers, for example number of receipts and/or revenues, and to return resulting correlated ratios that can be consulted by means of application on mobile apparatuses/platforms.

10. Device according to any one of the claims from 5 to 9, wherein said system is able to make said ratio and information accessible by means of an application on mobile and PC platforms connected through an interface board.

11. Device according to any one of the claims from 5 to 10, wherein said system is adapted to make said ratios and information accessible for consultation through a display (18).

12. Device according to claim 1 , wherein said at least one actuator (30) is provided with at least two channels provided, and programmable, for the connection and management of additional internal and/or external devices.

13. Device according to claim 12, wherein each of said actuators (30) is adapted to be commanded individually or in combination through application on mobile and PC platforms.

14. Device according to any one of the preceding claims, comprising among said sensors, distance sensors (5 and 5a, 7 and 7a) connected to said control system (29) and arranged and programmed to measure the distance of objects discriminating the direction of travel and processing each action as a function of said direction.

15. Device according to any one of the preceding claims, realised as a table lighting apparatus, a floor apparatus or a ceiling apparatus, furnishing apparatus or furnishing complements to be fastened in wall-adherence or in suspension.

16. Device according to any one of the preceding claims, wherein said system is able to command said light sources takes place according to sequences regulated by a logic of priority rules set to one or more levels, in this case as a function of chronological criteria and/or of level of importance, so that visual stress or distractions, and the alternation of sequences of lesser functionality are avoided.

17. Device according to any one of the preceding claims, associated with photoresistant sensors or the like able to measure ambient luminosity and to subordinate the operation of the device to the condition of ambient luminosity, to increase the level of energy saving.

18. Device according to any one of the preceding claims, wherein the components constituting the device are physically separate from each other in a number that is equal to or greater than two distinct physical bodies.

19. Device according to claim 18, wherein the components constituting the device can be connected to each other totally or partially with wireless data transmission-receiving solutions.

20. Device according to any one of the claims from 1 to 17, wherein the various components constituting the device are joined together in a single physical body.