EP0139876A2 - Point of purchase advertising system - Google Patents

Point of purchase advertising system

Info

Publication number
EP0139876A2
EP0139876A2 EP19840108525 EP84108525A EP0139876A2 EP 0139876 A2 EP0139876 A2 EP 0139876A2 EP 19840108525 EP19840108525 EP 19840108525 EP 84108525 A EP84108525 A EP 84108525A EP 0139876 A2 EP0139876 A2 EP 0139876A2
Authority
EP
Grant status
Application
Patent type
Prior art keywords
means
playback
unit
advertising
giving
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
EP19840108525
Other languages
German (de)
French (fr)
Other versions
EP0139876A3 (en )
Inventor
Max L. Campbell
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
CAMPBELL MAX L
Original Assignee
CAMPBELL MAX L
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

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Images

Classifications

    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F25/00Audible advertising
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F25/00Audible advertising
    • G09F2025/005Message recorded in a memory device
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00Combined visual and audible advertising or displaying, e.g. for public address
    • G09F2027/001Comprising a presence or proximity detector

Abstract

A point of purchase advertising system is provided which senses the presence of a person in the vicinity of an advertising display and thereupon renders an appropriate advertisement such as a recorded verbal message or a visual or aural demonstration. In preferred forms, the overall apparatus includes an ultrasonic sensing circuit for detecting the approach of a potential customer, an advertisement giving device, typically an endless tape playback unit and a coupled speaker, and a controller for operation of the playback unit in response to detection of a customer. A voice operated relay circuit is advantageously coupled with the audio output of the playback unit and the playback controller, so that operation of the playback unit is maintained until the entire recorded advertisement has been given.

Description

    Background of the Invention 1. Field of the Invention
  • [0001]
    The present invention is broadly concerned with a point of purchase advertising system which gives selective, repeated advertising messages in the form of verbal or other types of advertisements in response to the approach of a . potential customer, all without the need for operator assistance. More particularly, it is concerned with such a point of purchase advertising system which is essentially portable in nature and can be positioned at virtually any strategic sales location in order to render valuable advertising services.
  • 2. Description of the Prior Art
  • [0002]
    It is estimated that up to 70% of all retail sales are made at the so-called "point of purchase"; in other words, the great majority of consumer purchases are made on the basis of immediate impression and impulse. This is a primary reason one encounters a bewildering array of advertising and promotional material in retail outlets such as grocery, hardware or other retail sales establishments.
  • [0003]
    Obviously, in order for any point of purchase advertising system to be effective, it must create an arresting impression. For this reason, innumerable advertising ploys, promotions and techniques have been attempted in the past in order to increase sales. Such include brightly colored posters, giveaways, coupons, product demonstrations and even the presence of live salesmen. The latter alternative is of course very effective, but generally speaking the cost of providing a live salesman is prohibitive, particularly in the case of relatively low cost consumer items.
  • [0004]
    Accordingly, there is a need in the art for an effective point of purchase advertising display system which has the advantages of a live salesman or demonstration but at relatively low cost.
  • Summary of the Invention
  • [0005]
    The problems outlined above are in large measure solved by the present invention which provides a point of purchase advertising system broadly comprising means for selectively and repeatedly giving a desired advertisement such as a recorded verbal message, visual demonstration or even an aural sensation. In addition, the system includes means for sensing the presence of a person in the vicinity of the advertisement-giving means, including an ultrasonic sending transducer and a spaced receiving transducer. Finally, the overall system includes means operably coupling the sensing means and advertisement-giving means, including control means for operation of the latter, in order to give an advertisement in response to the detection of a person by the sensing means.
  • [0006]
    In particularly preferred forms, the overall system includes structure operably coupling the advertisement-giving means and the control means for maintaining the operation of the advertising means until the complete advertisement has been given.
  • [0007]
    In one form of the invention, an endless tape playback unit and a coupled speaker are provided for giving verbal advertising messages. In this event, the operation of the playback unit is maintained after initiation thereof by means of a voice operated relay circuit operably coupled with the audio output of the playback unit and the control means for the playback unit.
  • [0008]
    While the invention is illustrated in connection with a tape playback unit giving a verbal advertising message, it is not so limited. That is to say, virtually any type of desired interactive advertising can be given using the invention; indeed, this aspect of the invention is limited only by the imagination of the user.
  • Brief Description of the Drawing
  • [0009]
    The single figure is a schematic block diagram illustrating the components and circuitry associated with the point of purchase advertising system of the invention.
  • Decription of the Preferred Embodiment
  • [0010]
    Turning now to the drawing, a point of purchase advertising system 10 is schematically illustrated. Broadly speaking, the system 10 includes means 12 for selectively and repeatedly giving a desired advertisement, means referred to by the numeral 14 for sensing the presence of a person in the vicinity of the advertisement-giving means 12, and means 16 operably coupling the sensing means 14 and the advertisement-giving means 12.
  • [0011]
    In more detail, the advertising-giving means 12 includes a conventional tape playback unit 18 equipped with an endless tape bearing an advertising message, along with an audio speaker 20 operably coupled to the output 22 of the unit 18.
  • [0012]
    The sensing means 14 includes a pair of transducers, namely an ultrasonic sending transducer 24 and a spaced receiving transducer 26. The transducer 24 is driven through the medium of a signal generator 28, and the output of the transducer 26 is coupled to an amplifier 30. The amplifier 30 is in turn coupled with an amplitude envelope detector 32, with the latter being in turn connected to a low frequency AC coupled amplifier 34. The output from the amplifier 34 is connected to a Schmitt trigger circuit 36, and the output from the latter is coupled with a detector 38, the magnitude of the direct current voltage output of which is representative of variations in the amplitude of the ultrasonic signals received by the receiving transducers 26.
  • [0013]
    The coupling means 16 includes a playback motor control 40 which is in turn connected to playback unit 18 for turning the latter on and off.
  • [0014]
    A voice operated relay circuit 42 has its output coupled to playback motor control 40, and is actuated by audio signals received via line 43 from the audio circuit portion of the unit 18 (a microphone or other audio receiving transducer for picking up sounds emanating from the speaker 20 once the unit 18 has started to play could alternately be used).
  • [0015]
    In addition to the components depicted in the Figure, those skilled in the art will readily appreciate that other conventional circuitry would normally form a part of the overall apparatus. To give but one example, the power supply (not shown) could be operably coupled to the components requiring such power, i.e., the signal generator 28, amplifiers 30, 34 and playback unit 18.
  • [0016]
    In the use of system 10, the 40 kilohertz ultrasonic signal generator 28 is energized in order to generate appropriate ultrasonic signals through transducer 24. There are numerous paths the ultrasonic signals may take in passing from the sending transducer 24 to the receiving transducer 26, and each such path will contribute to the output amplitude of the transducer 26. Since each signal path may be of a different length, each signal, as it is received by the transducer 26, will have a unique phase relationship to the transmitted signal. The output signal from the receiver transducer 26 is the sum of the combined signals from all paths. Therefore, when the path lengths are essentially unchanging (i.e., when there is no movement within the range of the transducer device), the output signal is constant. On the other hand, as a person enters the vicinity of the transducers, some path lengths change or new paths are added, and the transducer output amplitude will accordingly vary.
  • [0017]
    The output from the transducer 26 is first amplified to a usable level by means of the 40 kilohertz amplifier 30, whereupon the amplified ultrasonic signal is rectified by the envelope detector circuit 32. The output from the detector circuit 32 is a DC voltage, the magnitude of which represents the amplitude of the received signal.
  • [0018]
    The DC signal from detector circuit 32 is then directed to the low frequency AC coupled amplifier 34 in order to amplify the variations in amplitude of the incoming signal and provide a DC control voltage output when the input amplitude variations are sufficiently high (indicating a moving person in the field of the transducers). The output voltage is suitable for driving the motor control circuit 40. The Schmitt Trigger ., circuit provides DC blocking so the amplifier is not sensitive to the absolute magnitude of the signal, but only to changes in the magnitude. The output from detector 38 controls a switching circuit in control 40 which turns on power to the drive motor of the tape playback unit.
  • [0019]
    When the recorded message begins to play, the VOX circuit 42 amplifies the recorded audio signal and converts the signal to DC voltage. This DC voltage also operates the switching circuit which powers the tape playback drive motor. Therefore, once the message has begun to play, the VOX circuit will keep the recorder motor running until there is no longer any audio signal coming from the playback unit. Once the recorded message has finished playing and after a delay of approximately ten seconds, the playback unit will turn off unless there is a further motion detected by the ultrasonic portion of the circuit.

Claims (3)

1. An announcement system, comprising: means for selectively and repeatedly giving a
desired announcement; means for sensing the presence of a person in the vicinity of the announcement-giving means, including an ultrasonic sending transducer and a spaced receiving transducer; and
means operably coupling said sensing means and announcement-giving means, including control means for operation of the announcement-giving means, in order to give said announcement in response to said sensing of said person by said sensing means.
2. The system of Claim 1, including structure operably coupling said announcement-giving means and said control means for maintaining the operation of said announcement-giving means until said announcement has been given.
3. The system of Claim 2, said announcement-giving means comprising a tape playback unit, and speaker means coupled to said playback unit; and said operation-maintaining structure including a voice operated relay circuit operably coupled with the audio output of said playback unit and said control means.
EP19840108525 1983-10-28 1984-07-19 Point of purchase advertising system Ceased EP0139876A3 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US53668983 true 1983-10-28 1983-10-28
US536689 1983-10-28

Publications (2)

Publication Number Publication Date
EP0139876A2 true true EP0139876A2 (en) 1985-05-08
EP0139876A3 true EP0139876A3 (en) 1985-06-05

Family

ID=24139515

Family Applications (1)

Application Number Title Priority Date Filing Date
EP19840108525 Ceased EP0139876A3 (en) 1983-10-28 1984-07-19 Point of purchase advertising system

Country Status (3)

Country Link
EP (1) EP0139876A3 (en)
JP (1) JPS60103383A (en)
CA (1) CA1240030A (en)

Cited By (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2651062A1 (en) * 1989-08-16 1991-02-22 Martinet Daniel Device for broadcasting an advertising or information message continuously or by radar detection
EP0421941A1 (en) * 1989-10-06 1991-04-10 Calipso S.A.S. Management Consultant Di Giancarlo Cipelli Advertising apparatus for spreading audio-visual advertising messages
US5159140A (en) * 1987-09-11 1992-10-27 Yamaha Corporation Acoustic control apparatus for controlling musical tones based upon visual images
EP0510121A1 (en) * 1990-01-12 1992-10-28 DEGASPERI, Thomas A. Point-of-purchase coupon dispenser
US5310962A (en) * 1987-09-11 1994-05-10 Yamaha Corporation Acoustic control apparatus for controlling music information in response to a video signal
US5463209A (en) * 1993-11-29 1995-10-31 Hmg Worldwide In-Store Marketing, Inc. Point-of-sale product information dissemination arrangement and method
FR2722322A1 (en) * 1994-07-11 1996-01-12 Tomei Jacqueline Autonomous device for selective emission of audible messages
US5796328A (en) * 1996-06-28 1998-08-18 Golant; Victor Consumer product
FR2770655A1 (en) * 1997-11-03 1999-05-07 Laethem Jean Marc Van An animation for graphical representations and / or pictorial
EP1011102A1 (en) * 1998-12-16 2000-06-21 Stefan Marquardt Apparatus for the reproduction of at least one sound sequence as well as applications of the same
WO2001084527A1 (en) * 2000-04-28 2001-11-08 Maxim Borisovich Korolev Method for advertising commodities at points-of-purchase and system for carrying out said method

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2658339B2 (en) * 1989-01-11 1997-09-30 富士通株式会社 Exhibition Description system

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR1552868A (en) * 1967-08-07 1969-01-10
FR1578756A (en) * 1968-01-10 1969-08-22
FR2009553A1 (en) * 1968-05-29 1970-02-06 Impulsreklam Ab
US4023151A (en) * 1975-04-17 1977-05-10 Markham Lucille J Communication appliance operating device
DE3221271A1 (en) * 1982-06-04 1983-12-08 Sueddeutsche Importkellereien Sales device

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR1552868A (en) * 1967-08-07 1969-01-10
FR1578756A (en) * 1968-01-10 1969-08-22
FR2009553A1 (en) * 1968-05-29 1970-02-06 Impulsreklam Ab
US4023151A (en) * 1975-04-17 1977-05-10 Markham Lucille J Communication appliance operating device
DE3221271A1 (en) * 1982-06-04 1983-12-08 Sueddeutsche Importkellereien Sales device

Cited By (14)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5159140A (en) * 1987-09-11 1992-10-27 Yamaha Corporation Acoustic control apparatus for controlling musical tones based upon visual images
US5310962A (en) * 1987-09-11 1994-05-10 Yamaha Corporation Acoustic control apparatus for controlling music information in response to a video signal
FR2651062A1 (en) * 1989-08-16 1991-02-22 Martinet Daniel Device for broadcasting an advertising or information message continuously or by radar detection
EP0421941A1 (en) * 1989-10-06 1991-04-10 Calipso S.A.S. Management Consultant Di Giancarlo Cipelli Advertising apparatus for spreading audio-visual advertising messages
EP0510121A1 (en) * 1990-01-12 1992-10-28 DEGASPERI, Thomas A. Point-of-purchase coupon dispenser
EP0510121A4 (en) * 1990-01-12 1993-09-29 Totom Enterprises, Inc. Point-of-purchase coupon dispenser
US5463209A (en) * 1993-11-29 1995-10-31 Hmg Worldwide In-Store Marketing, Inc. Point-of-sale product information dissemination arrangement and method
FR2722322A1 (en) * 1994-07-11 1996-01-12 Tomei Jacqueline Autonomous device for selective emission of audible messages
US5796328A (en) * 1996-06-28 1998-08-18 Golant; Victor Consumer product
FR2770655A1 (en) * 1997-11-03 1999-05-07 Laethem Jean Marc Van An animation for graphical representations and / or pictorial
WO1999023540A1 (en) * 1997-11-03 1999-05-14 Laethem Jean Marc Van Animation device for graphic or plastic representations
US6535770B1 (en) 1997-11-03 2003-03-18 Jean-Marc Van Laethem Animation device for graphic or plastic representations
EP1011102A1 (en) * 1998-12-16 2000-06-21 Stefan Marquardt Apparatus for the reproduction of at least one sound sequence as well as applications of the same
WO2001084527A1 (en) * 2000-04-28 2001-11-08 Maxim Borisovich Korolev Method for advertising commodities at points-of-purchase and system for carrying out said method

Also Published As

Publication number Publication date Type
CA1240030A1 (en) grant
EP0139876A3 (en) 1985-06-05 application
CA1240030A (en) 1988-08-02 grant
JPS60103383A (en) 1985-06-07 application

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Legal Events

Date Code Title Description
AK Designated contracting states:

Designated state(s): AT BE CH DE FR GB IT LI LU NL SE

AK Designated contracting states:

Designated state(s): AT BE CH DE FR GB IT LI LU NL SE

17P Request for examination filed

Effective date: 19851130

17Q First examination report

Effective date: 19870216

D17Q First examination report (deleted)
18R Refused

Effective date: 19881229