EP0376881B1 - Postkarte mit einem Hauptbild und mindestens einem Nebenbild - Google Patents
Postkarte mit einem Hauptbild und mindestens einem Nebenbild Download PDFInfo
- Publication number
- EP0376881B1 EP0376881B1 EP89810933A EP89810933A EP0376881B1 EP 0376881 B1 EP0376881 B1 EP 0376881B1 EP 89810933 A EP89810933 A EP 89810933A EP 89810933 A EP89810933 A EP 89810933A EP 0376881 B1 EP0376881 B1 EP 0376881B1
- Authority
- EP
- European Patent Office
- Prior art keywords
- envelope
- inner element
- image
- card according
- tab
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Expired - Lifetime
Links
Images
Classifications
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
- B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
- B42D15/00—Printed matter of special format or style not otherwise provided for
- B42D15/02—Postcards; Greeting, menu, business or like cards; Letter cards or letter-sheets
Definitions
- the present invention relates to a postcard comprising an outer envelope, provided with a main image on a front face, and at least one plane interior element provided with at least one secondary image and mounted in the envelope so as to be movable in its own plane, as well as manual control means for moving the interior element in the envelope between a first position where a secondary image is hidden and a second position where this image is visible from the outside.
- image we mean here any graphic representation, figurative or not, encompassing both a printed image and a cut shape, as well as a text as a drawing, an advertising symbol, a photographic reproduction etc.
- Postcards are known having one or more secondary images added or incorporated into a main photograph, for example in the form of fields containing another view or an inscription.
- this type of card has become commonplace and has lost much of its appeal.
- a standard postcard has a limited format, the area that can be given to secondary images is very limited. A more attractive effect can be obtained with folding cards having cut-out elements which are raised.
- This type of card is widely used as a greeting or advertising card, but it has the disadvantage of being fairly expensive and difficult to manufacture, the prints having to coincide perfectly with the cutouts. In addition, it must generally be put in an envelope.
- Publication FR-A-2 291 042 describes an illustrated card with surprise effect, comprising an inner sheet sliding in an envelope made of a transparent front sheet and of an opaque rear sheet.
- a main image is printed on the transparent front sheet
- a first secondary image is printed on the inner sheet
- a second secondary image is printed on the front side of the rear sheet.
- the first or second secondary image is visible through the transparent sheet and thus combines with the main image to complete it in two different ways. .
- the present invention aims to remedy to a substantial extent the aforementioned drawbacks of known postcards, by providing a new kind of card suitable for use as a postcard, having a particular appeal and offering more surface area for secondary images.
- a postcard according to the invention is characterized in that the envelope is opaque and comprises at least one window cut out in its front face and revealing a secondary image of the interior element in the second position of this element, said secondary image being masked by the front face of the envelope in the first position of the interior element.
- the card can have at least two secondary images for each window.
- One of the secondary images can advantageously represent a part of the main image which is occupied by the corresponding window.
- control means comprise a notch formed along an edge of the envelope and revealing the interior element or a control element coupled to it.
- the interior element can be slidably mounted, and the envelope can comprise at least one folded tab forming a stop which cooperates with a folded tab of the interior element to prevent it from coming out of the envelope.
- the inner member can be pivotally mounted.
- a particular mounting form provides that the interior element is provided with a cutout. circular defining a central patch which is fixed to the envelope, and that said cutout is formed by a circular line interrupted at at least one point so as to leave, between the interior element and the central patch, a tear-away connecting bridge arranged to keep the inner element in an initial position, then to be broken by a first pivoting imposed on this element, the central pad then serving as a pivot.
- the envelope may comprise, along its edges, at least one slot where a part of the interior element can emerge from the envelope by its movement, said part carrying a secondary image.
- control means comprise a control puller coupled to the pivoting inner element and arranged to slide through said notch of the envelope.
- the control rod is flat and has an end tab having in plan a hook shape, and it is coupled to the interior element by engagement of said hook shape in a slot formed in the interior element.
- the postcard shown in figs. 1 to 4 has an outer envelope 1 made of a printed sheet, folded as shown in fig. 2, to form a sort of pocket closed on three sides, thanks to folded and glued tabs such as 2.
- This envelope preferably has the standard format of a postcard; it has a rear face 3 of conventional appearance, divided into a field 4 for a postal address and a field 5 for a handwritten message, and a front face 6 on which a main image is printed 7.
- This front face is provided with a cut-out window 8 intended to reveal a secondary image printed on a plane interior element 9 inserted in the pocket 1.
- the element 9 consists simply of a rectangular sheet of strong paper which, in the position illustrated by FIGS.
- the envelope 1 to 3 is entirely hidden by the envelope with the exception of a small area appearing in a notch 10 formed in the open edge of the envelope 1, so that one can grasp the internal element 9 and the pull out to the position shown in fig. 4.
- the element 9 carries a decorative imprint 15 and four secondary images 11 to 14 appearing successively in the window 8 when the inner element 9 is slid. If necessary, the latter can be recalled in the envelope 1 by an elastic attached to the bottom thereof.
- the outer envelope 1 does not necessarily have the form of pocket described above. It could simply comprise two small slides along its horizontal edges, in order to slide the internal element 9, which can carry not only the secondary images, but also the fields of the rear face of the card.
- the map illustrated in figs. 5 and 6 has the same basic structure as that of the previous example, with an interior element 9 formed by a simple sheet inserted in an envelope 1 carrying on the front face 6 a main image 20.
- the front face is pierced by six windows 21 in which normally appear, that is to say in the position illustrated in FIG. 5, images which are printed on the sheet 9 but which are combined with the main image 20 so as to form with it a single continuous view.
- the windows 21 reveal six different secondary views 23 to 28.
- the card can advantageously alternately present a main image whose surface is not reduced and a whole series of secondary views associated with this main image.
- the postcard has an outer envelope 31 which is also constituted by a sheet folded in the form of a pocket.
- this envelope is closed at its two ends, but open at its upper edge 32 and at its lower edge 33.
- It contains a pivoting inner element 34 which is fixed by means of a central rivet 35 and on which are printed four secondary images 36 to 39 intended to appear two by two through two windows 41 and 42 of the pocket 31.
- the internal element 34 has two rounded ends 43 and 44 carrying respective secondary images, for example a funny drawing 45 and a message 46, and intended to appear outside the envelope 31 when the element 34 pivots a quarter of a turn.
- This pivoting is controlled by pulling on a strong paper puller 47 articulated to the element 34 by a rivet 48 and having an apparent end in a notch 49 of the outer envelope.
- a return elastic 50 ensures the return movement.
- a message 51 for example tourist or advertising, can also be printed on the zipper 47.
- Figs. 9 and 10 show an advantageous embodiment of an advertising card similar to the card in FIGS. 7 and 8 from the point of view of its external appearance and the kinematics of the elements, but which can be manufactured in a very economical and simple manner, in particular without rivets or elastic.
- This card consists of four flat elements 61 to 64 which can all be cut from a sheet of strong paper or cardboard, printed on one side, and be assembled without other external means than applications of glue.
- the element 61 is an outer envelope provided with a main image 52 on its front face (fig. 10).
- the element 62 is a pivoting interior element provided with four secondary images 53 to 56.
- the element 63 is a sliding zipper provided with a secondary image 57, and the element 64 is a business card intended to be placed initially on the pull tab 63, then removed to be used as an ordinary business card.
- the envelope 61 is seen on its internal face, the fold lines being shown in broken lines, while the broken lines represent the position of certain parts of the envelope after folding.
- the envelope 61 comprises a front part 65 provided with a window 66, and a rear part 67 provided with two central tabs 68 and lateral tabs 69, 70 bordered with slots 59, 60 which, after folding, will be on two edges opposite of the card.
- the envelope also has an end tab 71 which has a median cut 72 in almond between two fold lines 73, making it possible to fold it in double thickness before folding it back into position 71 'to form a fur which maintains a spacing sufficient between parts 65 and 67 of the envelope after folding.
- the two opposite tabs 68 are intended to be inserted through a circular central orifice 74 of the internal element 62 to mount the latter pivotally in the casing 61.
- One end of the latter is provided with a notch 75 from where the control rod 63 emerges.
- the pull tab 63 has an end tab 76 which is hook-shaped, thanks to a lateral cut 77, and which is arranged to be coupled to the pivoting inner element 62 so as to control its rotation in both directions.
- the tongue 76 is inserted through an arcuate slot 78 of the element 62 until its hook end is entirely on the other side of the element 62.
- the business card 64 In this position also appears the business card 64, inserted under a tab 80 of the pull tab; if the card 64 is removed, the secondary image 57 appears.
- the curved shape of the slot 78 allows the zipper to remain stable by sliding along the edge of the envelope, without approaching the pivot point of the element 62.
- a curved edge 76a of its tongue 76 abuts against one end of the slot 78 and rotates the element 62 in the opposite direction to arrow B, until the end of the tongue 76 abuts against the tab 71 folded in 71 '.
- the secondary image 53 then reappears in the window 66.
- the thickness of the double folding tab 71 creates an area where the card can be held by tightening it while the pull tab 63 is being operated, without the element 62 being prevented from rotating.
- This embodiment has the same attractive external appearance as that of FIGS. 7 and 8, but its manufacture is simpler and it contains only flat, non-metallic elements.
- the field of use of such a card extends as well to the field of advertising articles as to that of postcards or other.
- the postcard or advertising card illustrated in figs. 11 to 13 comprises an outer casing 81 containing an inner element in the form of a pivoting disc 82 which appears in two windows 83 and 84, as well as in a control notch 85, in the front face of the casing 81.
- the disc 82 carries, in a peripheral zone, four rectangular secondary images 86 intended to appear in the window 83, and in an interior zone four circular secondary images 87 intended to appear in the window 84.
- the structure of this embodiment appears more particularly in FIGS. 11 and 13.
- the envelope 81 externally comprises two sheets of strong paper 88 and 89 which form its two visible faces and which are glued to a central cardboard sheet 90 provided with a large circular cutout 91 where the disc 82 is housed, which is made of a cardboard slightly thinner than sheet 90 so that one can tighten the card on sheet 90 without blocking the disc.
- the front sheet 88 has been removed to show a particularly advantageous form of rotary mounting of the disc 82.
- a circular patch 92 is defined by two cutting lines 93 each extending almost on a semicircle , the ends of these lines being separated by a small gap 94 which constitutes a bridge of material linking the pad 92 to the rest of the disc 82.
- the two faces of the pad 92 are glued to the sheets 88 and 89, thus defining the location of the pad and the disc.
- the two material bridges 94 temporarily prevent the disc from pivoting and maintain a correct position of two secondary images relative to the windows 83, 84.
- the postcard can be sold in this state, then a user can break the two bridges 94 by forcing the disc 82 to rotate around the pad 92 serving as a pivot.
- Fig. 14 represents an execution which functions substantially like the preceding one, but which is constructed differently.
- the card comprises an envelope 101 (of which only the inner face is seen) and an inner element in the form of a pivoting disc 102, each of these two elements being simply cut from a sheet printed on one side.
- the envelope 101 where the fold lines are indicated by dashed lines, has a window 103 in the form of a sector of a circle through which three secondary images 104 to 106 carried by the disc 102 will appear successively.
- the envelope 101 also has a control notch 107 from which a serrated edge of the disc 102 will emerge.
- the disc 102 After folding of the envelope 101, the disc 102 will be centered only by abutment against folded edges of the envelope. For this purpose, they carry lateral tabs 108, 109 and 110 having themselves tabs 111 to 116 which provide a free thickness inside the envelope, forming a circular housing for the disc 102 which can be cut from the same sheet as the envelope 101. On the side opposite the notch 107, this housing is limited by a folded tongue 117, the disc being inserted between this tongue and the tab 110.
- this embodiment is extremely simple both from the point of view of the manufacture of the elements and of their assembly, requiring only folding and gluing operations which can be automated.
- the elements can be cut from relatively thin sheets.
- the postcard or advertising card also comprises an external envelope 121 in the form of a pocket, having a front face provided with a main image 122 and a window 123 revealing secondary images carried by a pivoting internal element constituted by a mounted cardboard disc by a central rivet 125 or in another suitable manner.
- This disc here carries two secondary images, namely a first image 126 directly printed on the disc, and a photograph 127 intended to be inserted, as the arrow indicates, in a pair of parallel slides 128 arranged on either side. of a notch 129 of the disc 124.
- the rotation is controlled manually in a notch 130 formed in an edge of the 'envelope.
- fig. 17 shows an embodiment of a postcard or advertising card which comprises an external envelope 131 and a sliding internal element 132 and which functions as the examples of FIGS. 1 to 6, but with certain constructive and functional improvements.
- Each of the elements 131 and 132 is cut from a sheet printed on one side.
- the fold lines are indicated in broken lines, while the broken lines indicate positions of folded parts.
- the casing 131 has three main parts, namely a front part 133 provided with a circular window 134, a control notch 135 and an end tab 136, a rear part 137 provided with a side tab 138 and end tabs 139 and 140, and a folding part 141 provided with lateral shoulders 142 and 143.
- the figure shows the inside of the envelope 131.
- Part 141 also includes a cutout 145 opposite the notch 135.
- the sliding interior element 132 carries a secondary image 146 located in front of the window 134, over the other secondary image 144, when the element 132 has returned to the bottom of the envelope 131.
- two legs 147 and 148 are foldable backwards to positions 147 ′ and 148 ′, so as to abut against the legs 139 and 140 internally folded forward at 139 ′ and 140 ′, thus preventing the element 132 from escaping from the envelope 131.
- the two clearances thus created on each side of the image 146 allow the sliding of the element 132 while holding the envelope near the corresponding angles.
- the card according to the invention can also be in the form of a double card, that is to say folded in two parts and generally intended to be put in an envelope for sending by post. We can thus make a new kind of fancy card for wishes or multiple messages appearing successively in the windows.
- the present invention extends to any modification or embodiment obvious to a person skilled in the art, in particular as regards the materials used, the constructive arrangements such as the cutting and folding of the elements, as well as their mode. assembly.
Landscapes
- Credit Cards Or The Like (AREA)
- Mirrors, Picture Frames, Photograph Stands, And Related Fastening Devices (AREA)
- Purses, Travelling Bags, Baskets, Or Suitcases (AREA)
- Laminated Bodies (AREA)
Claims (12)
- Postkarte, bestehend aus einer äußeren Umhüllung (1,31,61,81,101,121,131), die mit einem Hauptbild auf einer vorderen Seite (6) versehen ist, aus mindestens einem ebenen inneren Teil (9,34,62,63, 82,102,124,132), der mit mindestens einem Nebenbild versehen und in die Umhüllung derart eingelegt ist, daß er in seiner eigenen Ebene beweglich ist, sowie aus Mitteln für eine Handbetätigung zur Verstellung des inneren Teiles in der Umhüllung zwischen einer ersten Stellung, in der ein Nebenbild abgedeckt ist, und einer zweiten Stellung, in der dieses Nebenbild von außen sichtbar ist,
dadurch gekennzeichnet, daß die Umhüllung lichtundurchlässig ist und mindestens ein Fenster (8,21,41,42,66,83,84,103,123, 134) enthält, das aus ihrer vorderen Seite (6) herausgeschnitten ist und ein Nebenbild (12 bis 14,23 bis 28,36 bis 39,53,54,86,87,104 bis 106, 126,127, 146) des inneren Teiles in dessen zweiter Stellung erscheinen läßt, wobei das Nebenbild in der ersten Stellung des inneren Teiles durch die vordere Seite (6) der Umhüllung abgedeckt ist. - Postkarte nach Anspruch 1,
dadurch gekennzeichnet, daß sie mindestens zwei Nebenbilder (12 bis 14,23 bis 28,36 bis 39,53,54,86,87,104 bis 106,126,127) enthält, die derart auf dem inneren Teil angeordnet sind, um je nach der Stellung des inneren Teiles wechselweise in demselben Fenster sichtbar zu sein. - Postkarte nach Anspruch 2,
dadurch gekennzeichnet, daß eines der beiden Nebenbilder einen Teil des Hauptbildes (20) darstellt, das von dem entsprechenden Fenster (21) belegt ist. - Postkarte nach Anspruch 1,
dadurch gekennzeichnet, daß die Mittel für eine Steuerung eine Kerbe (10,49, 75,85,107,130,135) aufweisen, die entlang eines Randes der Umhüllung angeordnet ist und den inneren Teil oder einen Betätigungsteil, der mit dem inneren Teil gekoppelt ist, erscheinen läßt. - Postkarte nach einem der vorstehenden Ansprüche,
dadurch gekennzeichnet, daß der innere Teil (132) gleitend eingesetzt ist und daß die Umhüllung (131) aus einer einzigen Folie aus einem lichtundurchlässigen Werkstoff gefertigt ist, wobei diese Folie auf einer einzigen Seite bedruckt ist, die nach einem Faltvorgang die beiden äußeren Seiten der Umhüllung bildet. - Postkarte nach Anspruch 5,
dadurch gekennzeichnet, daß die Umhüllung (131) mindestens eine geknickte Lasche besitzt, die einen Anschlag (139',140') bildet, und mit einer geknickten Lasche (147',148') des inneren Teiles (132) zusammenarbeitet, um zu verhindern, daß der innere Teil (132) aus der Umhüllung heraustritt. - Postkarte nach Anspruch 5,
dadurch gekennzeichnet, daß die Folie, die die Umhüllung (131) bildet, eine herunterklappbare Lasche (141) aufweist, auf der ein nichtverstellbares Nebenbild (144) gedruckt ist, das gegenüber dem Fenster (134) steht, wobei dieses Nebenbild (144) in dem Fenster sichtbar ist, wenn der innere Teil (132) sich in seiner zweiten Stellung befindet. - Postkarte nach einem der Ansprüche 1 bis 4,
dadurch gekennzeichnet, daß der innere Teil (34,62,82,102,124) schwenkbar eingelegt ist. - Postkarte nach Anspruch 8,
dadurch gekennzeichnet, daß der innere Teil (82) mit einem Einsatzstück (93) versehen ist, mit einem mittleren Plättchen (92), das an der Umhüllung befestigt ist, und daß das besagte Einsatzstück (93) von einer kreisförmigen Linie gebildet ist, die an mindestens einer Stelle unterbrochen ist, um zwischen dem inneren Teil (82) und dem mittleren Plättchen (92) einen zerreißbaren Verbindungssteg (94) entstehen zu lassen, der eingerichtet ist, um den inneren Teil in einer ursprünglichen Stellung festzuhalten, um dann durch eine erste Schwenkbewegung relativ zu dem inneren Teil zerrissen zu werden, wobei das mittlere Plättchen dann als Drehpunkt dient. - Postkarte nach Anspruch 5 oder 8,
dadurch gekennzeichnet, daß die Umhüllung (31,61) entlang ihrer Ränder mindestens einen Schlitz (59,60) aufweist, aus dem ein Stück des inneren Teils bei einer Präsentation aus der Umhüllung herausragen kann, wobei das Stück des inneren Teiles ein Nebenbild (45,46,55, 56) trägt. - Postkarte nach Anspruch 4 oder 8,
dadurch gekennzeichnet, daß die Mittel für die Betätigung eine Zuglasche (47, 63) aufweisen, die mit dem schwenkbaren inneren Teil (34,62) gekoppelt und eingerichtet ist, um durch die Kerbe der Umhüllung zu gleiten. - Postkarte nach Anspruch 11,
dadurch gekennzeichnet, daß die Zuglasche (63) flach ist und deren Ende (76) in der Draufsicht die Gestalt eines Hakens aufweist und daß die Zuglasche (63) mit dem inneren Teil (62) koppelbar ist, indem das hakenförmige Ende in einen Schlitz (78), der in dem schwenkbaren inneren Teil ausgeführt ist, einführbar ist.
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
AT89810933T ATE104215T1 (de) | 1988-12-12 | 1989-12-11 | Postkarte mit einem hauptbild und mindestens einem nebenbild. |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
FR8816520A FR2640200A1 (fr) | 1988-12-12 | 1988-12-12 | Carte postale comportant une image principale et au moins une image secondaire |
FR8816520 | 1988-12-12 |
Publications (2)
Publication Number | Publication Date |
---|---|
EP0376881A1 EP0376881A1 (de) | 1990-07-04 |
EP0376881B1 true EP0376881B1 (de) | 1994-04-13 |
Family
ID=9372970
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
EP89810933A Expired - Lifetime EP0376881B1 (de) | 1988-12-12 | 1989-12-11 | Postkarte mit einem Hauptbild und mindestens einem Nebenbild |
Country Status (4)
Country | Link |
---|---|
EP (1) | EP0376881B1 (de) |
AT (1) | ATE104215T1 (de) |
DE (1) | DE68914628D1 (de) |
FR (1) | FR2640200A1 (de) |
Families Citing this family (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
DE4239974C2 (de) * | 1992-11-27 | 1996-10-31 | Direkt Com Werbedrucke Gmbh & | Verfahren zur Herstellung eines Druckereierzeugnisses |
FR2752710B1 (fr) * | 1996-09-02 | 1999-02-05 | Miquel Gerard | Dispositif permettant la presentation d'une illustration et d'un objet se rapportant a cette illustration |
GB2327907B (en) * | 1997-08-06 | 1999-11-03 | Geoffrey David Rowlandson | The wheel card |
DE10209360B4 (de) * | 2002-03-02 | 2004-08-26 | B. Moss Gmbh | Lamellenkarte |
Citations (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
FR2571308A1 (fr) * | 1984-10-04 | 1986-04-11 | Marino Ernest | Illustration a effet de surprise |
DE8814283U1 (de) * | 1988-11-15 | 1989-01-05 | Meiller Druck Und Verlag Gmbh, 8460 Schwandorf | Kuvert mit einer seitlich herausziehbaren Einlage |
Family Cites Families (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
FR2291041A1 (fr) * | 1974-11-15 | 1976-06-11 | Kroma Sa | Carte illustree a effet de surprise et procede pour l'obtention d'un tel effet |
FR2414234A1 (fr) * | 1978-01-04 | 1979-08-03 | Morin Secretan Rech Perfect | Dispositif de visualisation d'informations de deplacement d'un vehicule en fonction de certains parametres |
US4594070A (en) * | 1984-05-24 | 1986-06-10 | Stoddard Elizabeth J | Calculator for harmonizing colors |
-
1988
- 1988-12-12 FR FR8816520A patent/FR2640200A1/fr not_active Withdrawn
-
1989
- 1989-12-11 DE DE68914628T patent/DE68914628D1/de not_active Expired - Lifetime
- 1989-12-11 AT AT89810933T patent/ATE104215T1/de not_active IP Right Cessation
- 1989-12-11 EP EP89810933A patent/EP0376881B1/de not_active Expired - Lifetime
Patent Citations (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
FR2571308A1 (fr) * | 1984-10-04 | 1986-04-11 | Marino Ernest | Illustration a effet de surprise |
DE8814283U1 (de) * | 1988-11-15 | 1989-01-05 | Meiller Druck Und Verlag Gmbh, 8460 Schwandorf | Kuvert mit einer seitlich herausziehbaren Einlage |
Also Published As
Publication number | Publication date |
---|---|
FR2640200A1 (fr) | 1990-06-15 |
DE68914628D1 (de) | 1994-05-19 |
EP0376881A1 (de) | 1990-07-04 |
ATE104215T1 (de) | 1994-04-15 |
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