EP0310475B1 - Vorrichtung zur Kontrolle des Inhaltes und der Anzeigedauer von Werbeanzeigen - Google Patents

Vorrichtung zur Kontrolle des Inhaltes und der Anzeigedauer von Werbeanzeigen Download PDF

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Publication number
EP0310475B1
EP0310475B1 EP88402349A EP88402349A EP0310475B1 EP 0310475 B1 EP0310475 B1 EP 0310475B1 EP 88402349 A EP88402349 A EP 88402349A EP 88402349 A EP88402349 A EP 88402349A EP 0310475 B1 EP0310475 B1 EP 0310475B1
Authority
EP
European Patent Office
Prior art keywords
display
prepayment
memory
duration
card
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
EP88402349A
Other languages
English (en)
French (fr)
Other versions
EP0310475A3 (en
EP0310475A2 (de
Inventor
Pierre Brisson
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
STMicroelectronics SA
Original Assignee
SGS Thomson Microelectronics SA
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by SGS Thomson Microelectronics SA filed Critical SGS Thomson Microelectronics SA
Publication of EP0310475A2 publication Critical patent/EP0310475A2/de
Publication of EP0310475A3 publication Critical patent/EP0310475A3/fr
Application granted granted Critical
Publication of EP0310475B1 publication Critical patent/EP0310475B1/de
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F23/02—Advertising on or in specific articles, e.g. ashtrays, letter-boxes the advertising matter being displayed by the operation of the article

Definitions

  • the present invention relates to a device for controlling the content and duration of display of advertising messages. It finds its application in the display of the active type: in particular when the display involves the use of electrical or electronic display devices.
  • the panel includes a mechanism for inverting posters presented to the public.
  • This mechanism comprises in principle two cylinders arranged on either side of the panel and serving to present to the public, through a window in this panel, successively different posters relating to different advertisements.
  • the posters wind up one after the other alternately on each of the cylinders.
  • the mechanism can even be provided to present each poster for a relatively short time, of the order of fifteen seconds, so as to attract the gaze of onlookers.
  • the disappearance of one poster and its replacement by another constitutes a little mystery which instinctively attracts attention.
  • Document EP-A-0196526 discloses a device for controlling the duration of display of advertising messages comprising a public telephone set, but the modification of the content of these messages is also tedious.
  • the object of the invention is to remedy these handling problems, while proposing a display system which can arouse the interest of onlookers by the appearance and disappearance of the messages displayed.
  • the principle of the invention consists in coupling the duration of the display of a poster on a panel with the duration of a telephone call exchanged between two interlocutors, at least one of which is in a public telephone booth located near this billboard.
  • the telephone booth includes a telephone set provided with a counter for receiving an electronic prepayment card, and further provided with means for taking the information stored in additional memory areas of these cards and for displaying this information on a display panel operatively connected to this telephone booth.
  • This panel can be an integral part of the cabin.
  • the invention therefore relates to a device for controlling the content and duration of display of advertising messages, characterized in that it comprises a public telephone set, a display panel connected to the public telephone set, means for display a message on the panel as a function of the duration of a telephone call, means for the public telephone to be accessible by electronic prepayment means, the prepayment means comprising a storage area, and the device comprising means for collect an advertising message to display from information contained in this storage area.
  • FIG. 1 unique, shows a device for controlling the duration of display of advertising messages according to the invention.
  • a public type telephone booth 1 includes a telephone set 2.
  • a display panel 3 is functionally connected to the telephone set 2.
  • the device of the invention comprises means 4 so that the duration of display of a message on the panel 3 is a function of the duration of a telephone call exchanged with the station 2.
  • the station 2 comprises a window 5 to allow the insertion of an electronic prepayment card 6.
  • This card 6 includes prepayment units 7.
  • card 6 known as a memory card or electronic chip card, comprises terminals such as 8 for accessing its memory.
  • the memory of this card includes memory areas where the prepayment units 7 are programmed.
  • the telephone set 2 includes an interface 10 for exchange of conventional type with the prepayment memory card 6 to cause the count.
  • the memory card 6 can also include another storage area 9 for containing an advertising message.
  • the interface 10 can be improved in the stations equipped for this purpose to ensure the transmission of the message contained in the zone 9 to the display panel 3.
  • this panel 3 is of the active type. It includes for example all the functions of a normal display console.
  • the card 6 can also include a microprocessor 11 so as to manage the transmission, to a memory 12 of the station 2, of the information contained in the zone 9 for storing the card 6. From the memory 12 it is also known to display on the active panel 3 the information contained in this memory.
  • the telephone set 2 additionally includes a sequencer circuit 13 for organizing the display on the panel 3 of the information contained in the memory 12.
  • the sequencer circuit essentially takes into account the duration during which a communication has been exchanged using card 6 as a means of prepayment. It can simply measure this duration by counting the number of prepayment units that have been deprogrammed from the memory card 6.
  • the sequencer circuit 13 can then calculate a display duration equal, but preferably rather proportional, to the duration during which card 6 has been inserted in the telephone set 2.
  • This sequencer may include a intermittent display function, for short periods, for example each time of the order of 15 seconds, of a message contained in the memory 12.
  • the sequencer 13 and the memory 12 can be organized so as to take into account all of the advertising messages corresponding to the different cards which have been inserted therein and which of course may be different.
  • the sequencer 13 can organize a time multiplexing of the displays of these advertising messages.
  • the multiplexer 13 is in relation to a clock 14 which can also make it possible to modify the multiplexing conditions as a function of the hours of a day.
  • the display can be turned off overnight, on the one hand, and be changed at a faster rate during times of high traffic of onlookers in front of the display panel on the other hand.
  • the display panel 3 can be installed on the booth 1. As a variant, it can be replaced by a panel 15 fixed on a support possibly far enough from the booth 1.
  • the memory capacity of the additional memories 9 of the prepayment cards 6 is currently relatively limited, nothing prevents the information that these memories 9 contain from being representative of an image to be displayed on a panel 15.
  • the panel 15 in order to be able to represent these images can be provided with an organized multitude of switchable brightness display elements.
  • the panel 15 can be a so-called plasma panel.
  • the panel 15 can also be a white screen on which is projected, from a place opposite, the image representative of the advertisements to be displayed.
  • the projection device 16 can comprise, for example, a device for illuminating a plate of liquid crystal cells, the image of which is then projected onto the screen 15 by passing through a Schlieren lens.
  • the projection device can also be of the type known under the name of the registered trademark "EIDOPHORE". The choice of a projection device is preferable because it protects the system from vandals.
  • the memory areas of the card may contain only one access key for accessing a server 17 connected to the cabin 1.
  • the server 17 which can also be of the type telematics, can then send messages to the device 16. The server thus ensures control of the message displayed, the display time being always linked to telephone communication.

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Prepayment Telephone Systems (AREA)
  • Meter Arrangements (AREA)
  • Credit Cards Or The Like (AREA)
  • Controls And Circuits For Display Device (AREA)
  • Telephone Set Structure (AREA)
  • Telephonic Communication Services (AREA)

Claims (8)

1. Vorrichtung zur Kontrolle des Inhalts und der Anzeigedauer von Werbenachrichten, dadurch gekennzeichnet, daß sie einen öffentlichen Fernsprechapparat (1, 2), eine mit dem öffentlichen Fernsprechapparat verbundenene (4) Anzeigetafel (3), Mittel (5, 16) zum Anzeigen einer Nachricht auf der Tafel in Abhängigkeit von der Dauer einer Telephonverbindung, und Mittel (5), um den öffentlichen Fernsprechapparat über ein elektronisches Vorauszahlungsmittel (6) zugänglich zu machen, umfaßt, und wobei die Vorrichtung Mittel (11-13) zum Abgreifen einer anzuzeigenden Werbenachricht aus (17) in dieser Speicherzone enthaltenen Informationen umfaßt.
2. Vorrichtung nach Anspruch 1, dadurch gekennzeichnet, daß das Vorauszahlungsmittel eine Karte ist.
3. Vorrichtung nach Anspruch 2, dadurch gekennzeichnet, daß die Vorauszahlungskarte eine integrierte Schaltung mit einer Speicherzone (9) umfaßt und daß die Vorrichtung Mittel (11-13) zum Abgreifen der anzuzeigenden Werbenachricht aus dieser Speicherzone umfaßt.
4. Vorrichtung nach Anspruch 1 oder 3, dadurch gekennzeichnet, daß die Abgreif-Mittel einen Fernsprechserver (17) umfassen.
5. Vorrichtung nach einem der Ansprüche 1 bis 4, dadurch gekennzeichnet, daß sie Mittel (13, 14) zum Multiplexieren von Anzeigen umfaßt, die sich auf verschiedene Werbenachrichten beziehen, die während verschiedener Telephonverbindungen abgegriffen worden sind.
6. Vorrichtung nach Anspruch 5, dadurch gekennzeichnet, daß die Mittel zum Multiplexieren Mittel (12) zur Speicherung der Nachrichten, einen Taktgeber (14) sowie Mittel (13) zum Anzeigen der multiplexierten Nachrichten während bestimmter Tagesstunden umfassen.
7. Vorrichtung nach einem der Ansprüche 1 bis 6, dadurch gekennzeichnet, daß der Fernsprechapparat Mittel (12) zum Speichern der abgegriffenen Werbenachrichten umfaßt.
8. Vorrichtung nach einem der Ansprüche 1 bis 7, dadurch gekennzeichnet, daß die Anzeigevorrichtung Mittel (16) zum Projizieren der anzuzeigenden Nachricht umfaßt.
EP88402349A 1987-09-28 1988-09-16 Vorrichtung zur Kontrolle des Inhaltes und der Anzeigedauer von Werbeanzeigen Expired - Lifetime EP0310475B1 (de)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
FR8713353A FR2621158B1 (fr) 1987-09-28 1987-09-28 Dispositif de controle du contenu et/ou de la duree d'affichage de messages publicitaires
FR8713353 1987-09-28

Publications (3)

Publication Number Publication Date
EP0310475A2 EP0310475A2 (de) 1989-04-05
EP0310475A3 EP0310475A3 (en) 1989-05-03
EP0310475B1 true EP0310475B1 (de) 1991-12-18

Family

ID=9355274

Family Applications (1)

Application Number Title Priority Date Filing Date
EP88402349A Expired - Lifetime EP0310475B1 (de) 1987-09-28 1988-09-16 Vorrichtung zur Kontrolle des Inhaltes und der Anzeigedauer von Werbeanzeigen

Country Status (5)

Country Link
US (1) US4916731A (de)
EP (1) EP0310475B1 (de)
JP (1) JP2747531B2 (de)
DE (1) DE3867017D1 (de)
FR (1) FR2621158B1 (de)

Families Citing this family (16)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
SE470149B (sv) * 1991-05-10 1993-11-15 Televerket Anordning för åtkomst av tjänster via telefonapparat
JPH06152803A (ja) * 1992-11-12 1994-05-31 Fujitsu Ltd コマーシャルメッセージ付テレホンカード及びそれを使った電話接続方法
US5392337A (en) * 1993-01-04 1995-02-21 At&T Corp. Arrangement for varying the display time for messages displayable on a telephone terminal
JPH0955783A (ja) * 1995-08-11 1997-02-25 U Card:Kk 電話機による広告システムおよび該広告システムを使用した広告方法
JP3264180B2 (ja) * 1996-07-12 2002-03-11 日本電気株式会社 課金方式
US5933811A (en) * 1996-08-20 1999-08-03 Paul D. Angles System and method for delivering customized advertisements within interactive communication systems
KR19990068526A (ko) * 1999-05-31 1999-09-06 강선수 영상광고기능을갖는공중전화기
KR20000012626A (ko) * 1999-12-15 2000-03-06 이재혁 웹 서버로부터 획득한 보상을 이용한 선불 이동 전화서비스 요금 적립 시스템 및 방법
WO2001058156A1 (en) * 2000-02-04 2001-08-09 Homerelay Communications, Inc. Advertisement response system
US6829233B1 (en) 2000-07-26 2004-12-07 At&T Corp. Internet telephony with interactive information
US20030033198A1 (en) * 2001-08-08 2003-02-13 Flannery John F. Method and system for providing prepaid phone advertising
US20050075929A1 (en) * 2002-10-17 2005-04-07 Wolinsky Robert I. System and method for partitioning airtime for distribution and display of content
US20030229549A1 (en) 2001-10-17 2003-12-11 Automated Media Services, Inc. System and method for providing for out-of-home advertising utilizing a satellite network
US7614065B2 (en) * 2001-12-17 2009-11-03 Automated Media Services, Inc. System and method for verifying content displayed on an electronic visual display
US7613630B2 (en) * 2002-10-17 2009-11-03 Automated Media Services, Inc. System and method for editing existing footage to generate and distribute advertising content to retail locations
WO2009100453A2 (en) * 2008-02-08 2009-08-13 Automated Media Services, Inc. System and method for creating an in-store media network using traditional media metrics

Family Cites Families (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE275645C (de) *
CH275645A (de) * 1949-09-22 1951-05-31 Isler Flury Hilde Reklamevorrichtung, insbesondere für Telephonkabinen.
FR2386080A1 (fr) * 1977-03-31 1978-10-27 Cii Honeywell Bull Systeme de comptabilisation d'unites homogenes predeterminees
US4765076A (en) * 1985-03-20 1988-08-23 Kaneken Incorporated Advertising apparatus for telephone and information display apparatus
DE3512005A1 (de) * 1985-04-02 1986-10-16 Robert Bosch Gmbh, 7000 Stuttgart Nebenstellenanlage mit amtsberechtigten nebenstellen
US4797914A (en) * 1987-06-17 1989-01-10 North American Industries, Inc. Telephone display
JP3029511B2 (ja) * 1992-11-20 2000-04-04 株式会社神戸製鋼所 チタン板の脱スケール装置

Also Published As

Publication number Publication date
JP2747531B2 (ja) 1998-05-06
FR2621158B1 (fr) 1993-03-19
JPH01115262A (ja) 1989-05-08
DE3867017D1 (de) 1992-01-30
EP0310475A3 (en) 1989-05-03
FR2621158A1 (fr) 1989-03-31
US4916731A (en) 1990-04-10
EP0310475A2 (de) 1989-04-05

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