EP0041390A1 - Appareil d'affichage publicitaire - Google Patents

Appareil d'affichage publicitaire Download PDF

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Publication number
EP0041390A1
EP0041390A1 EP81302414A EP81302414A EP0041390A1 EP 0041390 A1 EP0041390 A1 EP 0041390A1 EP 81302414 A EP81302414 A EP 81302414A EP 81302414 A EP81302414 A EP 81302414A EP 0041390 A1 EP0041390 A1 EP 0041390A1
Authority
EP
European Patent Office
Prior art keywords
advertisement display
display plate
plate
opaque
display apparatus
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP81302414A
Other languages
German (de)
English (en)
Inventor
Toshiro Yamashita
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from JP1980076464U external-priority patent/JPS57782U/ja
Priority claimed from JP1980160047U external-priority patent/JPH0132064Y2/ja
Priority claimed from JP1476181U external-priority patent/JPS57130378U/ja
Application filed by Individual filed Critical Individual
Publication of EP0041390A1 publication Critical patent/EP0041390A1/fr
Withdrawn legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F7/00—Signs, name or number plates, letters, numerals, or symbols; Panels or boards
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00—Illuminated signs; Luminous advertising
    • G09F13/02—Signs, boards, or panels, illuminated by artificial light sources positioned in front of the insignia
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F11/00—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position
    • G09F11/24—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position the advertising or display material forming part of a moving band, e.g. in the form of perforations, prints, or transparencies
    • G09F11/26—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position the advertising or display material forming part of a moving band, e.g. in the form of perforations, prints, or transparencies of an endless band
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00—Illuminated signs; Luminous advertising
    • G09F13/04—Signs, boards or panels, illuminated from behind the insignia
    • G09F13/08—Signs, boards or panels, illuminated from behind the insignia using both translucent and non-translucent layers
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00—Illuminated signs; Luminous advertising
    • G09F13/34—Illuminated signs; Luminous advertising with light sources co-operating with movable members, e.g. with shutters to cover or uncover the light source

Definitions

  • the present invention relates to an advertisement display apparatus and, more particularly, to an advertisement display apparatus having a combination of a front display plate and a rear display plate each having an advertisement display pattern provided thereon, the display plates being adapted to be illuminated selectively to present various advertisement displays.
  • Such an advertisement display apparatus is known as having a plurality of display plates which are automatically and selectively driven to and from the visible position by a suitable driving means.
  • Another known apparatus employs a plurality of neon tubes which are turned on selectively to provide a large variety of display patterns. It is also known to use a movie film for projecting a moving image on a screen.
  • Still another type of advertisement display apparatus employs an endless display belt carrying a plurality of advertisement display patterns and adapted to be driven at a predetermined speed.
  • an advertisement display apparatus having a combination of advertisement display plates characterised in that the apparatus comprises a front advertisement display plate and a rear advertisement display plate, said front advertisement display plate being formed of a plurality of relatively transparent areas and a plurality of relatively opaque areas and provided with an advertisement display pattern such as letters, figures, signs, patterns or combinations thereof provided on the outer surface thereof, said rear advertisement display plate provided with advertisement display pattern such as letters, figures, signs, patterns or combinations thereof, said rear advertisement display plate being positioned adjacent the rear side of said front advertisement display plate; and front and rear illumination means adapted to illuminate said front and rear advertisement display plates respectively and selectively and independently, the distribution and ratio of the relatively transparent to the relatively opaque areas being such that the advertisement display pattern of the rear display plate can be recognisably distinguished through the front display plate, when illuminated by the rear illumination means.
  • the advertisement display apparatus comprises a front advertisement display plate made of an opaque material and having a multiplicity of small.apertures distributed evenly over the entire surface thereof and provided on its outer surface with an advertisement display pattern such as letters, figures, signs, patterns or combinations thereof, or a front advertisement display plate made of a transparent material and having a multiplicity of small opaque patches adhered to the outer surface thereof and having an advertisement display pattern such as letters, figures, signs, patterns or combinations thereof; a rear advertisement display plate made of a transparent or milk-white translucent material and provided on its inner surface with an advertisement display pattern such as letters, figures, signs, patterns or combinations thereof, or a movable elongated sheet, said rear advertisement display plate or said movable elongated sheet being disposed at the rear side of the front advertisement display plate to form, in combination with the latter, an advertisement display plate unit which is installed substantially at the central portion of a frame; and illuminating means for illuminating the front advertisement display plate and the rear advertisement display plate or the elongated sheet selectively and independently of each other advertisement display
  • a front advertisement display plate (referred to simply as "front plate”, hereinunder) designated by a reference numeral 3 is made of an opaque material of a thickness ranging between 0.1 mm and 1 mm, such as a black semi-hard synthetic resin, paper or the like.
  • An advertisement display_ pattern 2 such as letters, figures, signs or combinations thereof is provided on the outer surface 1 of the front plate 3.
  • the front plate 3 is further provided with a multiplicity of small apertures 5 formed therein at a constant pitch of about 1.5 to 2.0 mm as measured at the centres of the apertures.
  • a rear advertisement display plate 8 (referred to simply as “rear plate”, hereinafter) is made of a transparent or white translucent material, and is provided thereon with an opaque or coloured advertisement display pattern 7 such as letters, figures, signs or combinations thereof.
  • the rear plate 8. is disposed at the rear side of the front plate 3 and is secured to the latter thereby to form an advertisement display plate unit (referred to simply as “plate unit”, hereinunder).
  • the plate unit is mounted substantially at the centre of a frame 4 of the advertisement display apparatus.
  • the aperture usually has a diameter ranging between 1.0 mm and 1.5 mm although the-diameter can be varied within a range of between 0.5 mm and 5 mm.
  • Front illumination lamps 18,18a and rear illumination lamps 19,19a are adapted to illuminate the front plate 3 and the rear plate 8, respectively, under the control of a light control device 20.
  • the rear plate 8 can be substituted by a thin rear advertisement display sheet adapted to be moved reciprocatingly by an electric motor 21 through the operation of driving rolls 9,10.
  • a thin rear advertisement display sheet adapted to be moved reciprocatingly by an electric motor 21 through the operation of driving rolls 9,10.
  • an endless rear advertisement display sheet 17 constituted by a series of unit sheets carrying different display patterns, adapted to be driven in one direction by a drive roll 11, along guide rolls 12,13,14 and 15, as shown in Figure 13.
  • Figure 14 shows another arrangement which constitutes a different embodiment in which the rear plate 8 is replaceably attached to guide frames 16,16a attached to the rear side of the front plate 3.
  • a timer (not shown) is incorporated in the circuit of the electric motor 21 mentioned above, it is possible to drive or move the rear plate or sheet intermittently by a predetermined distance.
  • the front plate may be constructed in such a manner as to be able to move reciprocatingly, or may be formed as an endless sheet consisting of a plurality of unit sheets having different display patterns and adapted to be moved in one direction through a driving roll by an electric motor under the control of a timer. It is possible also to construct the front plate such that it can be replaceably fitted in a guide frame. By adopting such arrangements, it is possible to obtain various combinations of display patterns of the front and rear plates or sheet.
  • Figures 6 and 7 show a second embodiment of the invention in which, in place of the front plate 3 having a multiplicity of small apertures dispersed uniformly as used in the first embodiment, a front panel 28 having the following construction is used to form, in combination with the rear plate 8, the plate unit which is mounted at the central portion of the frame 4.
  • the front plate 28 of this embodiment is made of a transparent material on the surface of which are formed a multiplicity of minute opaque spots or patches 26 , by opaque ink or the like material, uniformly at a constant pitch.
  • the front plate 28 is provided thereon with an advertisement display pattern 27 such as letters, figures, signs or combinations thereof formed by printing.
  • the ratio between opaque area and the transparent area generally ranges between 75:25 and 65:35.
  • the size and shape of the opaque portion 26 of the front plate 28 can be selected as desired in accordance with the nature of the advertisement display pattern to be printed, to provide different ratios of area between the transparent portion and opaque portion, and to provide various forms such as rectangular form 31, linear form 32, staggered form 33, spiral form 34 and so forth, as shown in Figures 9 to 12.
  • the plate 28 having transparent and opaque portions formed on the surface of a transparent member is advantageous as compared with the plate 8 having small apertures formed in an opaque member in that it permits an easy selection of the forms of configurations of the transparent and opaque portions and permits an easy minute treatment.
  • a front advertisement display plate 38 has a transparent plate member 35 on the outer surface of which printed is an advertisement pattern 36 consisting of letters, figures, signs or combinations thereof in such a manner as to leave blank transparent portions.
  • an advertisement pattern 36 consisting of letters, figures, signs or combinations thereof in such a manner as to leave blank transparent portions.
  • a multiplicity of small opaque portions of regular size are printed on portions of the inner surface of the transparent plate member 35 other than the above-mentioned transparent portions, by means of an opaque ink or the like.
  • the front advertisement display plate 38 may be formed by at first printing on the inner surface of the transparent plate member 35 the advertisement pattern 36 in such a manner as to leave transparent portions, printing a multiplicity of opaque portions 37 of a regular size on the portions other than the transparent portions by means of a white ink, and printing opaque portions by means of a black ink on the opaque portions formed by the white ink.
  • a rear advertisement display plate 41 has a milk white translucent plate material.
  • An advertisement display 40 such as letters, figures, signs or combinations thereof is printed either on the inner side or outer side of the milk white translucent plate 39.
  • front advertisement display plate 38 and the rear advertisement display plate 41 are assembled together to form a plate unit which is mounted, as shown in Figure 17, on the central part of a frame 44 having front illumination lamps 42,42a and rear illumination lamps 43,43a. It will be seen by those skilled in the art that this arrangement provides an advertisement display apparatus having a simple construction and capable of presenting a more beautiful and attractive advertisement display.
  • the light from the lamps is suitably diffused and the lamps are concealed advantageously.
  • the opaque portion may be formed by an evaporation of aluminum. In such a case, the opaque portion exhibits a bright metallic lustre to increase the brightness of the display surface and, hence, the effect of the advertisement display.
  • the advertisement display apparatus of the invention offers a great advantage in display of two or more kinds of advertisement display patterns by a single apparatus, over the conventional display apparatus.

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)
  • Displays For Variable Information Using Movable Means (AREA)
EP81302414A 1980-06-02 1981-06-01 Appareil d'affichage publicitaire Withdrawn EP0041390A1 (fr)

Applications Claiming Priority (6)

Application Number Priority Date Filing Date Title
JP1980076464U JPS57782U (fr) 1980-06-02 1980-06-02
JP76464/80 1980-06-02
JP160047/80 1980-11-07
JP1980160047U JPH0132064Y2 (fr) 1980-11-07 1980-11-07
JP1476181U JPS57130378U (fr) 1981-02-04 1981-02-04
JP14761/81 1981-02-04

Publications (1)

Publication Number Publication Date
EP0041390A1 true EP0041390A1 (fr) 1981-12-09

Family

ID=27280756

Family Applications (1)

Application Number Title Priority Date Filing Date
EP81302414A Withdrawn EP0041390A1 (fr) 1980-06-02 1981-06-01 Appareil d'affichage publicitaire

Country Status (2)

Country Link
EP (1) EP0041390A1 (fr)
KR (1) KR830006758A (fr)

Cited By (16)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE3720997A1 (de) * 1987-06-25 1989-01-05 Agfa Gevaert Ag Beleuchtbare aussenwerbeanlage
US4989126A (en) * 1987-06-25 1991-01-29 Agfa-Gevaert Aktiengessellschaft Illuminated outdoor advertising installation
EP0535089A4 (fr) * 1990-06-20 1993-01-11 Metromedia Co Procede de production d'une image sur un substrat ayant la meme teneur spectrale lorsqu'elle est eclairee de front ou en contre-jour.
ES2103644A1 (es) * 1994-07-13 1997-09-16 Rotulos Roura Sa Rotulo luminoso perfeccionado.
DE19616607A1 (de) * 1996-04-25 1997-10-30 Ltw Lichttechnisches Werk Gmbh Anzeigevorrichtung für Bilder
ES2110339A1 (es) * 1993-05-13 1998-02-01 Muhlhausser Werbetechnik Gmbh Elemento de iluminacion publicitaria para establecimientos de venta.
DE19808967A1 (de) * 1998-03-04 1999-09-09 Hinrichs Fotofactory Gmbh Verfahren und Einrichtung zur optischen Informationsvermittlung
ES2145709A1 (es) * 1998-06-25 2000-07-01 Gescodi S L Marcador dinamico de precios.
DE19738299B4 (de) * 1997-09-02 2005-08-11 Westiform Gmbh & Co. Kg Leuchtreklame, insbesondere Leuchtbuchstabe
ES2239510A1 (es) * 2003-05-19 2005-09-16 Centro Grafico 2002 Expositor dinamico publicitario.
US7198372B2 (en) 2003-12-31 2007-04-03 3M Innovative Properties Company Dual display
ES2281236A1 (es) * 2005-03-02 2007-09-16 Serinkjet, Comunicacion Visual, S.L. Procedimiento de proyeccion de imagenes publicitarias en claro/oscuro y dia/noche.
US7543976B2 (en) * 2006-06-09 2009-06-09 Comercial Luxia Limitada Lighting system for generating light and an image
JP2015004920A (ja) * 2013-06-24 2015-01-08 平岡織染株式会社 多機能看板装置およびその表示作動方法
CN108665820A (zh) * 2018-06-05 2018-10-16 郑州源冉生物技术有限公司 一种生物技术推广用展示板
CN108665830A (zh) * 2018-06-25 2018-10-16 国安奇纬光电新材料有限公司 广告播放方法及装置

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2223685A (en) * 1938-10-15 1940-12-03 Lester E Herberger Advertising display device
FR1102518A (fr) * 1954-04-05 1955-10-24 Appareil de publicité
FR1317940A (fr) * 1963-05-10

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR1317940A (fr) * 1963-05-10
US2223685A (en) * 1938-10-15 1940-12-03 Lester E Herberger Advertising display device
FR1102518A (fr) * 1954-04-05 1955-10-24 Appareil de publicité

Cited By (19)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE3720997A1 (de) * 1987-06-25 1989-01-05 Agfa Gevaert Ag Beleuchtbare aussenwerbeanlage
EP0301215A2 (fr) * 1987-06-25 1989-02-01 Agfa-Gevaert AG Dispositif publicitaire éclairé pour l'utilisation à l'extérieur
EP0301215A3 (en) * 1987-06-25 1989-06-28 Agfa-Gevaert Ag Illuminated advertising device for outdoor use
US4989126A (en) * 1987-06-25 1991-01-29 Agfa-Gevaert Aktiengessellschaft Illuminated outdoor advertising installation
EP0535089A4 (fr) * 1990-06-20 1993-01-11 Metromedia Co Procede de production d'une image sur un substrat ayant la meme teneur spectrale lorsqu'elle est eclairee de front ou en contre-jour.
EP0535089A1 (fr) * 1990-06-20 1993-04-07 Metromedia Co Procede de production d'une image sur un substrat ayant la meme teneur spectrale lorsqu'elle est eclairee de front ou en contre-jour.
ES2110339A1 (es) * 1993-05-13 1998-02-01 Muhlhausser Werbetechnik Gmbh Elemento de iluminacion publicitaria para establecimientos de venta.
ES2103644A1 (es) * 1994-07-13 1997-09-16 Rotulos Roura Sa Rotulo luminoso perfeccionado.
DE19616607A1 (de) * 1996-04-25 1997-10-30 Ltw Lichttechnisches Werk Gmbh Anzeigevorrichtung für Bilder
DE19738299B4 (de) * 1997-09-02 2005-08-11 Westiform Gmbh & Co. Kg Leuchtreklame, insbesondere Leuchtbuchstabe
DE19808967A1 (de) * 1998-03-04 1999-09-09 Hinrichs Fotofactory Gmbh Verfahren und Einrichtung zur optischen Informationsvermittlung
ES2145709A1 (es) * 1998-06-25 2000-07-01 Gescodi S L Marcador dinamico de precios.
ES2239510A1 (es) * 2003-05-19 2005-09-16 Centro Grafico 2002 Expositor dinamico publicitario.
US7198372B2 (en) 2003-12-31 2007-04-03 3M Innovative Properties Company Dual display
ES2281236A1 (es) * 2005-03-02 2007-09-16 Serinkjet, Comunicacion Visual, S.L. Procedimiento de proyeccion de imagenes publicitarias en claro/oscuro y dia/noche.
US7543976B2 (en) * 2006-06-09 2009-06-09 Comercial Luxia Limitada Lighting system for generating light and an image
JP2015004920A (ja) * 2013-06-24 2015-01-08 平岡織染株式会社 多機能看板装置およびその表示作動方法
CN108665820A (zh) * 2018-06-05 2018-10-16 郑州源冉生物技术有限公司 一种生物技术推广用展示板
CN108665830A (zh) * 2018-06-25 2018-10-16 国安奇纬光电新材料有限公司 广告播放方法及装置

Also Published As

Publication number Publication date
KR830006758A (ko) 1983-10-06

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PUAI Public reference made under article 153(3) epc to a published international application that has entered the european phase

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17P Request for examination filed

Effective date: 19820421

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Withdrawal date: 19840208