DE202018001373U1 - Print medium as an advertising medium - Google Patents

Abstract

Print medium as an advertising medium, designed for example as a calendar, in particular wall calendar (10.1), pocket calendars, card calendars or the like, books, especially note (10.2), catalog, picture book or the like, cards, especially greeting, invitation, event (10.3 ), Business cards or the like, with at least a first sheet-like foil / sheet device (12) as a motif carrier sheet having an imprinted image, information, number or letter motifs or the like on the upper side, characterized in that below the first films - / sheet means (12) of the following layer structure is present: - a second sheet-like foil / sheet device (21) as a mask sheet having at least one recess (16), - a third sheet / sheet device (22) as an electronic carrier sheet, - Which is connected to the underside of the second foil / sheet means (21) and - - the top side flat applied or printed Elektronikbaut - at least one or more energy storage unit (s) (24), - at least one or more light animation devices (26), - at least one switching device (28), wherein - the energy storage device (24) with the switching device (28) and the light animation device (26) via applied / printed flat electrical conductors (20) are electrically conductively connected to each other - - upon activation of the switching device (28) the light animation device (26) is activated and - the second foil / sheet device (21) in the region of the arrangement of the Lichtanimationseinrichtung / s (26) on the third film / sheet means (22) the recess / s (16) / have and a fourth sheet-planar / sheet means (30) as a base carrier sheet.

Description

TECHNICAL AREA

The present invention relates to a print medium as an advertising medium, designed for example as a calendar, especially wall calendars, pocket calendars, card calendars or the like, books, especially notes, catalog, picture book or the like, cards, especially greeting, invitation, event, business cards or The like, with at least a first sheet-like / sheet device as mask wearer, the upper side has a printed image, information, number or letter motifs or the like.

STATE OF THE ART

Print media are used in a variety of ways as advertising material. The classic print products as an advertising medium have hardly changed in their functionality for their users in the past decades. Thus, the multi-month wall calendar has not found out since its invention in 1935/1937 from its two-dimensional functionality (time management and advertising). Due to its local and spatial scope and daily multiple use (eye contact) such calendars are used as advertising material.

PRESENTATION OF THE INVENTION

Based on the cited prior art, the present invention has the object or the technical problem of specifying a print medium as an advertising medium, which has new functions, enhances the advertising effect, increases the attention potential or information potential for the viewer in the context of a visualization, an amplification the advertising message and an additional supplement to provide further information on the advertiser's company and / or its products. Overall, the attention and advertising effectiveness of the aforementioned print media should be increased or improved.

The print medium of the aforementioned type according to the invention is given by the features of independent claim 1. Advantageous embodiments and further developments are the subject of the independent claim 1 directly or indirectly dependent claims.

The print medium according to the invention of the type mentioned in the introduction is accordingly distinguished by the following layer structure being present below the first film / sheet device: a second sheet / sheet device as a mask sheet having at least one recess, a third sheet / sheet device electronic carrier sheet, which is connected to the underside of the second film / sheet device and the upper side flat applied or printed electronic components, namely at least one or more energy storage unit (s), at least one or more Lichtanimationseinrichtung / s, at least one switching device, wherein the energy storage device with the switching device and the light animation device via applied / printed flat electrical conductor tracks are electrically conductively connected together, upon activation of the switching device, the light animation device is activated and the second Fo lien- / Blatteinrichtung in the field of arrangement of the Lichtanimationseinrichtung / s on the third film / sheet means the recess / s has / have and a fourth sheet-like / sheet device as a base carrier sheet.

According to the invention it has been recognized that a concept of new print media can be implemented by simply attaching or connecting a third sheet / sheet device with flat applied or printed electronic components and a simple and easy integration of electronic circuits without significant increase in volume or weight is possible , At the same time, an advertising boost is generated by the light animation, which increases the attention potential and thus increases the advertising effect. The applied or printed electronic components can be easily integrated into the print medium and are virtually invisible to the viewer. At the same time flexible mobility is possible and given an autonomous energy supply.

A particularly preferred embodiment is characterized in that the first and / or second and / or third and / or fourth flat film / sheet device is in each case designed as a flexible flexible device.

With regard to an advantageous production of the electronic components, it is advantageous to apply them in several layers, which can be applied, for example, by means of an inkjet printer or screen printing or vacuum vapor deposition method or the like.

The cross-sectional height of the electronic components is in the range between 0.5 mm to 1 mm, in particular at 0.65 mm.

A particularly preferred embodiment, which allows a particularly flat structure, is characterized in that the light animation device is designed as an OLED device (Organic Light Emitting Diode).

Depending on the type of application, such a light animation device can be used, for example, as a screen printing in an energy-saving or extremely energy-saving manner, for example when using the vacuum vapor deposition technique, and has a high luminosity.

The switching device may be formed in a preferred embodiment as a manual switching device.

It is also possible to design the switching device as a remote-controlled switching device.

A particularly preferred embodiment, which ensures a high attention potential of the print medium as an advertising medium, is characterized in that the switching device is designed as a motion sensor. In this case, the motion sensor can be programmed so that it activates the light animation device for a given movement pattern.

In an advantageous embodiment, the switching device is designed so that it activates the light animation device in a manual operation for the duration of the actuation / activation.

According to an alternative advantageous development, it is also possible to design the switching device / movement sensor in such a way that, upon actuation / activation, the light animation device is activated for a predefinable time interval.

A particularly preferred embodiment, which ensures high functionality, is characterized in that between the electronic components on the third foil / sheet device, an electrically non-conductive leveling / leveling device is applied in a planar manner whose height substantially corresponds to the height of the electronic components.

Preferably, the connection of the first with the second foil / sheet device is designed as a lamination, gluing or dispenser application, so that a compact structure results, which ensures a permanently reliable function and is also possible with flexible sheet devices.

A configuration variant which is particularly advantageous with regard to the production costs is characterized in that the first and / or second and / or third and / or fourth foil / sheet means are made of paper or cardboard or the like of flexible medium.

The power supply device is preferably designed as a battery.

An embodiment which is particularly advantageous in terms of operability is characterized in that an optically detectable marking is applied on the upper side of the first film / sheet device in the area of the switching device.

In the production of the print medium, for example a calendar, the procedure is, for example, as follows. First, the electronic components are applied by means of an ink jet printer or screen printing or vacuum vapor method or the like on the third sheet / sheet device, wherein a different number of layers is required depending on the electronic component to be ejected. Thereafter, the second sheet / sheet means (mask sheet) is connected to the third sheet / sheet means. As a result, an integrally manageable unit is given, the so-called "white label", which is used in the packaging of the finished print medium. Subsequently, the first sheet-like film / sheet device with the printed information or motifs on the top side and the fourth film / sheet device is connected to the underside of the "white label", for example, laminated or glued. If appropriate, subsequently the produced print medium with the integrated electronic components is integrated into the final advertising product and ready-made.

A particularly advantageous embodiment, which ensures durable reliable use of the print medium even in harsh environmental conditions, is characterized in that the first film / sheet device is coated on the upper side with a transparent protective layer, for example wear-resistant and weather-resistant plastic.

Due to the illustrated features, it is possible to provide print media as an advertising medium with innovative visualizations and thus to reinforce the advertising message.

Further advantages and features of the invention can be found in the claims further specified features and the following embodiments.

Further embodiments and advantages of the invention will become apparent from the features further listed in the claims as well as by the embodiments given below. The features of the claims may be combined in any manner as far as they are not obviously mutually exclusive.

list of figures

• 1 stark schematisierte Ansicht einer ersten Folien-/ Blatteinrichtung eines als Werbemittel ausgebildeten Printmediums, die mit Motiven bedruckt ist,
• 2 stark schematisierte Ansicht einer zweiten Folien-/ Blatteinrichtung eines als Werbemittel ausgebildeten Printmediums, die als Maskenblatt ausgebildet ist,
• 3 stark schematisierte Ansicht einer dritten Folien-/Blatteinrichtung eines als Werbemittel ausgebildeten Printmediums mit aufgebrachten beziehungsweise aufgedruckten Elektronikbauteilen, nämlich einer Energiespeichereinrichtung, einer Schalteinrichtung und einer Lichtanimationseinrichtung mit elektrisch leitend verbindenden Leiterbahnen,
• 4 stark schematisierte Ansicht einer vierten Folien-/Blatteinrichtung eines als Werbemittel ausgebildeten Printmediums, die als Grundträgerblatt ausgebildet ist,
• 5 schematischer Querschnitt durch die Folien-/Blatteinrichtungen der 1 bis 4 entlang Schnittführung A-A gemäß 1 in auseinander gezogener überhöhter Darstellung mit zusätzlich oberseitig auf der dritten Folien-/ Blatteinrichtung aufgebrachten Nivellierschichteinrichtung und zusätzlich auf der ersten Folien-/Blatteinrichtung oberseitig aufgebrachten Schutzschicht,
• 6 schematischer Querschnitt der in 5 dargestellten Bauteile im zusammengefügten beziehungsweise verbundenen Zustand,
• 7 schematische Perspektivdarstellung eines Dreimonats-Kalenders, der bereichsweise Folien-/Blatteinrichtungen gemäß den 1 bis 4 aufweist,
• 8 schematische Perspektivdarstellung eines Notizbuches, dessen Deckblatt Folien-/Blatteinrichtungen gemäß 1 bis 4 aufweist,
• 9 schematische Perspektivdarstellung einer gefalteten Eventkarte, die bereichsweise Folien-/Blatteinrichtungen gemäß den 1 bis 4 aufweist und
• 10 schematische Perspektivdarstellung eines Wandkalenders, der bereichsweise Folien-/Blatteinrichtungen gemäß den 1 bis 4 aufweist.

The invention and advantageous embodiments and developments thereof are described in more detail below with reference to the examples shown in the drawing and explained. The features to be taken from the description and the drawing can be applied individually according to the invention or to a plurality of them in any desired combination. Show it:

• 1 highly schematic view of a first film / sheet device of a print medium designed as an advertising medium, which is printed with motifs,
• 2 highly schematic view of a second film / sheet device of a print medium designed as an advertising medium, which is designed as a mask sheet,
• 3 highly schematic view of a third film / sheet device of a printed medium designed as an advertising medium with printed or printed electronic components, namely an energy storage device, a switching device and a light animation device with electrically conductive interconnects,
• 4 highly schematic view of a fourth film / sheet device of a printed medium designed as an advertising medium, which is designed as a base carrier sheet,
• 5 schematic cross section through the foil / sheet devices of 1 to 4 along cutting guide AA according to 1 in pulled-over elevated representation with additionally applied on the upper side on the third foil / sheet device leveling device and additionally on the first foil / sheet device top side applied protective layer,
• 6 schematic cross-section of in 5 shown components in the assembled or connected state,
• 7 schematic perspective view of a three-month calendar, the area sheet / sheet devices according to the 1 to 4 having,
• 8th schematic perspective view of a notebook whose cover sheet / sheet devices according to 1 to 4 having,
• 9 schematic perspective view of a folded event card, the area sheet / sheet devices according to the 1 to 4 and
• 10 schematic perspective view of a wall calendar, the partially sheet / sheet devices according to the 1 to 4 having.

WAYS FOR CARRYING OUT THE INVENTION

In the 1 to 4 The individual layers of a novel print medium are shown separately, which can be easily assembled with the known printing / bookbinding technology to a finished end product.

3 shows very schematically a third foil / sheet device 22 , which is part of a print medium and as a circumferentially rectangular sheet device 22 is trained. In the illustrated embodiment, the layer device consists 22 made of paper or cardboard. On the layer device 22 On the upper side, extremely flat, flexible electronic components are applied or printed, for example by means of an inkjet or screen printing method or vacuum vapor deposition method. A first electronic component is an energy storage device 24 that have a printed electronic trace 20 is connected to a printed switching device 28. The switching device 28 is via another electrical trace 20 with two light animation devices 26 connected. The electronic components 24 . 26 . 28 . 20 are designed as flat flexible components and are usually constructed of several layers.

The switching device 28 is formed in the embodiment as a manual switching device, that is, in manual pressure operation, the switching device 28 the connection between the energy storage device 24 and the light animation means 26, so that the light animation means 26 to be activated.

In the illustrated embodiment, the light animation devices 26 designed as an OLED device.

In 2 is highly schematized a second foil / sheet device 21 represented, which likewise has a rectangular peripheral contour, in the illustrated embodiment, the peripheral contour of the third foil / sheet device 22 according to 3 equivalent.

The second foil / sheet device 21 is also formed in the embodiment as a flexible paper or cardboard device.

The second foil / sheet device 21 has two recesses 16 on. The recesses 16 are arranged and geometrically formed so that they are superimposed second Foil / sheet device 21 and third foil / sheet device 22 over the range of light animation devices 26 are arranged so that upon activation of the light animation devices 26 Light up, that is, facing the viewer, through the recesses 16 the second foil / sheet device 21 passes through. The second foil / sheet device 21 thus forms a kind of mask sheet.

In the production of the print medium, the second and third, provided with the electronic components, foil / sheet device are first in a separate operation 21 . 22 connected together and form the so-called "white label", which can be used due to its flexibility without problems in the preparation of the print medium with the usual techniques.

In 1 is highly schematized a first foil / sheet device 12 shown, which also has a rectangular peripheral contour, which corresponds to the circumferential contour of the "white label" in the illustrated embodiment. The first foil / sheet device 12 has printed motifs on the top 14 on and is in the embodiment of paper.

In addition, the first foil / sheet means 12 still on the top side an optical marking unit 18 on, in the assembled state above the switching device 28 the third foil / sheet device 22 is arranged so that it can be seen from the outside, where the switching device 28 is arranged.

In 4 is highly schematized a fourth foil / sheet device 30 represented, which likewise has a rectangular peripheral contour, which corresponds in the illustrated embodiment, the peripheral contour of the "Whitelabels" and may for example consist of paper or cardboard. The fourth foil / sheet device 30 practically forms the base carrier sheet of the print medium.

In the 5 and 6 is a print medium 10 shown as an advertising means that by joining the foil / sheet devices 12 . 21 . 22 . 30 arises. When making the print medium, three sheet units are thus to be processed, namely the first sheet / sheet device 12 , the "white label" consisting of the second and third foil / sheet device 21 . 22 and the fourth foil / sheet means 30 , As a bonding technique, for example, a bond or lamination can be used. By joining the leaf devices 12 . 21 . 22 . 30 creates a flexible print medium 10 in which it is possible by operating the switching device 28 by applying pressure in the area of the optical marking unit 18 the switching device 28 to activate, whereby the light animation device 26 is activated and special optical effects are effected.

Additionally is in 5 and 6 shown schematically that between the electronic components of the third film / sheet device 22, a leveling device 32 whose height is substantially the height of the electronic components of the third foil / sheet device 22 matches, so when joining the sheet mechanisms 12 . 21 . 22 . 30 a flat, flexible print medium 10 results.

Furthermore, in 5 and 6 on the top side, a protective layer applied to the top side of the first film / sheet device 36 shown, which protects against environmental influences.

In the illustrated embodiment, the switching device 28 designed so that they manual operation (in 4 represented by the finger 40) the light animation device 26 as long as the finger is activated 40 exerts an actuating pressure.

Alternatively, the switching device can also be designed so that it passes through the finger 40 is pressed once and after its removal, the light animation device 26 activated for a given time interval. In order to implement the second activation, a capacitor can be used, for example, as an electronic component, which is not shown in the figures.

In the 1 to 4 is not shown that the switching device 28 can also be designed as a motion sensor, that is, that the light animation device 26 is activated as soon as the motion sensor detects a corresponding movement as a switching device and then the light animation device 26 , in particular for a predetermined time interval, turns on.

In a further embodiment, not shown, the switching device 28 be designed so that it can be activated switchable by means of a remote control.

In 7 is highly schematic and exemplary in one perspective a first embodiment of a print medium 10.1 shown, which is designed as a three-month calendar. At the top of the three-month calendar is a first, second, third and fourth sheet / sheet means 12 . 21 . 22 . 30 present, which are interconnected, as in 6 and the visual effects of the light animation device 26 by actuation of the switching device 28 implement. In the lower part of the three-month calendar (print medium 10.1 ) are each three tear-off, spaced monthly calendar units 42 arranged, which represent the 12 months of the respective yearly in the 3-Monatsrhythmus in each case by a monthly sheet.

As a second embodiment is in 8th strongly schematized another print medium 10.2 shown that is designed as a notebook, wherein the cover unit of the notebook 10.2 from the first and second foil / sheet means 12 . 22 exists and as in 4 represented, are interconnected, so that the described functionality is made possible, that is, that upon actuation of the switching device 28 the light animation device 26 is activated.

In 9 Finally, as a further possible embodiment of a print medium is a folded event card 10.3 represented, in its the viewer facing area foil / sheet means 12, 21, 22, 30, so that here also upon actuation of the switching device 28 the light animation device 26 is activated.

In 10 is highly schematized and exemplified in a perspective another embodiment of a print medium 10.4 shown, which is designed as a wall calendar. In the upper area of the wall calendar is a first, second, third and fourth foil / sheet device 12 . 21 . 22 . 30 present, which are interconnected, as in 6 and the visual effects of the light animation device 26 by actuating the switch device 28 implement. In the lower part of the wall calendar, twelve break-away 1-month calendar units 42 arranged one above the other are arranged. The monthly calendar units 42 each have a picture motif here 14 and a 1-month calendar.

The illustrated embodiments show the diversity in which the print medium according to the invention can be used as an advertising medium, since a conversion of the optical effects in a variety of ways is possible to further increase the advertising effectiveness and attention potential of the viewer and thus the efficiency of such designed advertising ,

Claims (16)

Print medium as an advertising medium, designed for example as a calendar, in particular wall calendar (10.1), pocket calendars, card calendars or the like, books, especially note (10.2), catalog, picture book or the like, cards, especially greeting, invitation, event (10.3 ), Business cards or the like, with - at least a first sheet-like foil / sheet device (12) as a motif carrier sheet having a printed image, information, number or letter motifs or the like on the upper side, - characterized in that - below the first films - / sheet means (12) of the following layer structure is present: - a second sheet-like foil / sheet device (21) as a mask sheet having at least one recess (16), - a third sheet / sheet device (22) as an electronic carrier sheet, - Which is connected to the underside of the second foil / sheet means (21) and - - the top side flat applied or printed electr - at least one or more energy storage unit (s) (24), - at least one or more light animation devices (26), - at least one switching device (28), wherein - the energy storage device (24) with the switching device (28) and the light animation device (26) via applied / printed flat electrical conductor tracks (20) are electrically conductively connected to each other, - - upon activation of the switching device (28), the light animation device (26) is activated and - - the second foil / sheet device (21) in the region of the arrangement of the Lichtanimationseinrichtung / s (26) on the third film / sheet device (22) / the recess (s) (16) / have and - a fourth sheet / foil sheet device (30) as a base carrier sheet. Print medium after Claim 1 , - characterized in that - the first and / or second and / or third and / or fourth flat film / sheet means (12, 21, 22, 30) is designed as a flexible flexible device. Print medium after Claim 1 or 2 , - characterized in that - the electronic components have a plurality of layers applied by means of an ink jet printer or screen printing or vacuum evaporation method or the like. Print medium according to one or more of the preceding claims, - characterized in that - the cross-sectional height of the electronic components in the range between 0.5 to 1 mm (millimeters), in particular at about 0.65 mm (millimeters), is located. Print medium according to one or more of the preceding claims, - characterized in that - the light animation device (26) is designed as an OLED device. Print medium according to one or more of the preceding claims, - characterized in that - the switching device (28) is designed as a manual switching device. Print medium after one or more of Claims 1 to 5 , - characterized in that - the switching device (28) is designed as a remotely controllable switching device. Print medium after Claim 7 , - characterized in that - the switching device (28) is designed as a motion sensor. Print medium according to one or more of the preceding claims, - characterized in that - the switching device (28) is designed so that it activates the light animation device (26) for the duration of the actuation / activation. Print medium after one or more of Claims 1 to 8th , - characterized in that - the switching device (28) is designed so that it activates the light animation device (26) for a predeterminable time interval when actuated / activated. Print medium according to one or more of the preceding claims, - characterized in that - between the electronic components on the third film / sheet means (22) an electrically non-conductive leveling / leveling device (32) is applied flat, whose height is substantially equal to the height of Electronic components corresponds. Print medium according to one or more of the preceding claims, - characterized in that - the connection of the foil / sheet means (12, 21, 22, 30) is in each case formed as a lamination, gluing or dispenser application. Print medium according to one or more of the preceding claims, - characterized in that - the four film / sheet means (12, 21, 22, 30) are formed from paper or cardboard or the like flexible medium. Print medium after Claim 1 , - characterized in that - the power supply device (24) is designed as a battery. Print medium according to one or more of the preceding claims, - characterized in that - in the region of the switching device (28) on the upper side on the first foil / sheet means (12) an optically detectable marking (18) is applied. Print medium according to one or more of the preceding claims, - characterized in that - the first film / sheet device (12) is coated on the upper side with a transparent protective layer (36).

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