DE202004019836U1 - Beer mat, comprising upper surface provided with lenticular foil creating picture with changing effects - Google Patents

Abstract

The beer mat (1) is assembled of a standard fleece base provided with a white surface, a lenticular foil (2) with the inverted picture, logo, or slogan, and a transparent structured cover. The contents of the picture change and seem to move when looked at while moving ones head. Several impressive effects known in the printing and the graphic area like a zoom or a three-dimensional impression can be achieved.

Description

The Invention relates to beverage coasters in any formats, on the top with a transparent Lenticularfolie be laminated, the backside printed motifs having.

It this is about so-called "Wechselbilder ° equipped Coasters, which depends on the viewer different from the line of sight and attitude of the beer mat to provide successive views of subjects in alternation.

State of the art

Coasters are from the conventional Material (pulp felt, soft cardboard) known, Lenticularfolien as well.

previous Printing method for Coasters made of pulp material:

offset and screen printing

Further processing: mechanical punching.

Coasters have a limited available standing pressure range for Advertising messages and consumer speeches.

description

Of the Invention is therefore based on the object, a beverage coasters to create from felt pulp that meets the requirement the available standing printable area Expand advertising messages through an animation of successively appearing motifs in a reciprocal effect, which thus increased attention of the observer.

With The invention achieves that information on a relative small area can be represented in the complex context with the highest print quality.

The Presentation of various information is controlled in successively following process made possible by laminating a Lenticularfoie.

Of the Image change effect is caused by changing the viewing angle of the viewer and / or by movement of the coaster generated (horizontal or vertical).

The Lenticular material is a 0.457 mm thick lenticular film, the next to the known advantages (Perception of a variety of optical effects, etc.) in addition to conventional Printing techniques guaranteed the benefit of extreme fit. The accuracy of fit is due to mirrored pressure of the back of the Lenticular material achieved. The top of the substrate is printed in white, so that the motifs of the film receive a high-quality image modulation. Pulp Felt is merged with the film (glued) in a semi-automatic laminating plant, then done the punching out of the motives.

Of the The advantage of this method of production is that laminated with lenticular film Coasters have a high quality that can not be compared, as comparatively in conventional production processes of coasters is known from pulp felt.

By Applying the Lenticularfolie (lamination) on the top of the Carrier material remain specific properties and desired functions such as absorbency the underside (carrier material) the coaster unlimited receive.

For transmission more extensive, more efficient for consumer bonding suitable Statements / messages is the area of the top available for printing by the coaster Application (lamination) of a lenticular foil (lenticular foil) on a support element multiplied. (up to 12 times changing function).

The duplication the advertising space, which on a coaster with applied lenticular film is available, as well as the possibility a conventionally printed advertising information with striking To provide elements in the form of alternating images with signal character, is the subliminal criterion with novelty character to the previously known commercial Drinks coasters.

Of the Coasters in previously unknown style reinforced in advertising use the positive character of the brand image and the increase in sympathy values through signal effect and original, efficient accents of approaching possibilities as well a sympathy transfer by attention-grabbing surprise effects with a clear differentiation to conventional coasters.

When another means of attention-getting information transfer offer lenticular films with zoom, Morphing, 3D effects.

1

Coasters

2

lenticular

3

Surface / pulp Felt

(Coaster)

Exemplary embodiment of the invention with reference to Figures 1 and 2

1 Top view
Coasters ( 1 ) coated with lenticular film ( 2 ) (Change picture)

2 cross-section
Coasters ( 1 ) coated with lenticular film ( 2 )
Surface of the pulp felt ( 3 ) / of the coasters

Claims (5)

Coasters ( 1 ), as an element of the product equipment for the beverage industry and gastronomy, characterized in that the beverage coaster on the top of a transparent, screened and / or structured refractive, on the back one or more colors printed (Euroscale) lenticular film ( 2 ) having. Coaster according to claim 1, characterized in that the available surface of the lenticular foil ( 2 ) is increased many times over to addressing consumers. Coaster according to the preceding claims, characterized in that the lenticular foil ( 2 ) on one side of the white-printed surface of the pulp felt ( 3 ) of the coaster is laminated. Coasters according to previous claims, characterized in that the beverage coasters (1) windesten two to 12 different consecutive motives one Advertising message or animations shows. Coaster according to the preceding claims, characterized in that lenticular films ( 2 ) are glued to the surface of the pulp felt with zoom, 3D, morphing, flip effects.