CN209087361U - A kind of accurate intelligent network advertisement machine terminal and system for launching advertisement - Google Patents
A kind of accurate intelligent network advertisement machine terminal and system for launching advertisement Download PDFInfo
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- CN209087361U CN209087361U CN201821872959.4U CN201821872959U CN209087361U CN 209087361 U CN209087361 U CN 209087361U CN 201821872959 U CN201821872959 U CN 201821872959U CN 209087361 U CN209087361 U CN 209087361U
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Abstract
The utility model discloses a kind of intelligent network advertisement machine terminals and system for precisely launching advertisement, big data cloud management center and management work station, the intelligent marketing box including advertisement machine fuselage, network service platform, intelligent marketing box and network service platform bi-directional association are integrated with arm processor, 5V power circuit, watchdog module, MINI USB module, RJ Ethernet, RAM, WIFI probe module, fpga logic module, Internet of Things and its wireless communication module, GPS module and conversion module；Client is spread out of by wireless network antenna by touch screen module, main control module and withdraws feedback signal and interacted with realizing with client, passenger flow mobile phone WIFI signal, MAC Address are acquired by WIFI probe module, enter RAM after converted module, processing is transmitted to network service platform through RJ Ethernet, the information of acquisition and big data cloud management center carry out data exchange, according to the customer information of acquisition, carry out precisely launching advertisement.
Description
Technical field
The utility model relates to intelligent advisement players and internet big data technical field, specially a kind of precisely to launch advertisement
Intelligent network advertisement machine terminal and system.
Background technique
Advertisement machine is the smart machine of a new generation, aobvious by terminal software control, network information transfer and multimedia terminal
Show and constitute a complete advertisement broadcast control system, and passes through the multimedias such as picture, text, video, small plug-in unit (weather, exchange rate etc.)
Material carries out advertising.The initial conception of advertisement machine is that advertisement is changed from passive to active, so the interactivity of advertisement machine makes
It has many public service functions, and attracts customer's active browse advertisements with this, and developing direction is also to continue up
The diversification function such as intelligent interaction, public service, entertainment interactive.
However advertisement machine terminal and its system have many flaws during use in the prior art, such as:
One, a kind of advertisement machine technology pass through the infrared thermal probe that is arranged on information broadcast equipment detect human body heat and
Then distance carries out analog-to-digital conversion by analog-digital converter, then is adjusted by processor according to the calorie value that infrared thermal probe detects
The output brightness and sound size of information broadcast equipment, thus it is more in the stream of people, and personnel enter the detection model of infrared thermal probe
When enclosing middle, the brightness and volume of automatic lifting information broadcast equipment, so as to cause passerby's note that increasing the effective of information broadcasting
Property, it is corresponding to reduce output brightness and the sound for being even switched off information broadcast equipment when flow of the people is few or does not have personnel, make it
Into power save mode, but it is only capable of judging that the information of acquisition is less by size of the infrared thermal probe to flow of the people, for
Not ad targeting not can guarantee of different personnel's offers.
Two, a kind of advertisement machine and its system are directed to apart from nearest client's releasing advertisements, and the specific aim of ad distribution is single
And replacement frequency is high；In addition, customer portrait is only implemented by recognition of face camera, i.e., picture only is carried out from human appearance
Picture can not deeply reach client's essence, can not carry out the precision marketings such as phone, short message by phone robot；Only pass through
WIFI hot spot carries out place position positioning, and relative accuracy is not high, and cannot obtain Client handset and often use APP title, cannot achieve
Accurate advertisement dispensing is carried out to the APP platform.
Utility model content
The purpose of this utility model is to provide a kind of intelligent network advertisement machine terminal and system for precisely launching advertisement, with
Solve the problems mentioned above in the background art.
To achieve the above object, the utility model provides the following technical solutions: a kind of intelligent network for precisely launching advertisement
Advertisement machine terminal, including advertisement machine fuselage and associated control modules, advertisement machine fuselage periphery are wrapped up by shell, the advertisement
Machine fuselage front is inlaid with liquid crystal display, and advertisement machine fuselage lower surface is fixedly installed with under-chassis, the advertisement machine fuselage
Inner cavity is fixedly installed with power supply module, power amplifier sound equipment, master control borad, touch screen module and power supply centralized control module, the advertisement
The association of machine fuselage is equipped with intelligent marketing box, and advertisement machine fuselage top is fixedly installed with wireless network antenna, described outer
Shell front, which is located at below liquid crystal display, is provided with infrared receiving window, and infrared sensor, institute are equipped in the infrared receiving window
It states and is integrated with main control module on master control borad, the main control module input terminal and power supply module output end are electrically connected, described
The output end signal of main control module input terminal and touch screen module connection, the output end of the main control module respectively with liquid crystal
Display is connected with power amplifier sound equipment input end signal, and the main control module is connect with wireless network antenna two-way signaling, described
The input terminal of power supply module is connect with power supply centralized control module output end signal, the power supply centralized control module input terminal with
The connection of infrared sensor output end signal, the power supply module output end and liquid crystal display and power amplifier sound equipment input terminal are electrical
Connection.
Preferably, the master control borad is ARM framework or WINDOWS framework.
Preferably, a kind of accurate intelligent network system for launching advertisement, including network service platform, intelligence
Big data cloud management center and the management work station for box and the network service platform bi-directional association of marketing, the intelligence
The box that can market is integrated with arm processor, 5V power module, watchdog module, MINI USB module, local area network, RAM, WIFI
Probe module, fpga logic module, Internet of Things and its wireless communication module, GPS module and conversion module, the arm processor
Input terminal and 5 V power module outlets be electrically connected, the input terminal of the arm processor respectively at MINI USB module and
The output end signal of GPS module connects, and the output end of the arm processor is connect with local area network input end signal, at the ARM
Reason device connect respectively with watchdog module, fpga logic module and RAM (206) two-way signaling, the WIFI probe module it is defeated
The output end of outlet, input terminal respectively with the input terminal of conversion module and fpga logic module is connected separately, the FPGA
The output end of logic module and the input end signal of RAM connect, and the input terminal of the RAM and the output end signal of conversion module connect
It connects.
Preferably, the WIFI probe module includes intelligence WIFI probe and Android WIFI probe.
Preferably, the intelligent marketing box is ARM framework.
Preferably, the management work station is integrated with passenger flow analysing module, objective group's portrait module, precision marketing module, letter
Cease release module and virtual telephony robot module.
Compared with prior art, the utility model has the beneficial effects that acquiring passenger flow mobile phone by WIFI probe module
WIFI signal, MAC Address enter RAM after converted module, read by arm processor post-process and by local network transport extremely
Network service platform, the information and big data cloud management center that network service platform will acquire carry out data exchange, data exchange
After reach management work station further analysis handled, obtain objective group user's portrait, then selected according to the related service of management place
Corresponding objective group is selected, while corresponding information is defeated by the wireless network antenna progress on network service platform and advertisement machine fuselage
Enter, so that advertisement machine liquid crystal display is played the advertisement of such corresponding objective group, analyze exchange additionally by data and obtain Client handset
The corresponding mobile phone tail number of MAC Address, and precisely sought by the phone virtual robot real-time perfoming phone of management work station, short message
Pin commonly uses APP information recently by the Client handset obtained after big data analysis, it can be achieved that often being launched with APP according to client wide
It accuses, achievees the purpose that precisely to launch advertisement.
Detailed description of the invention
Fig. 1 is the utility model advertisement machine schematic diagram of internal structure；
Fig. 2 is the utility model advertisement machine structural schematic diagram；
Fig. 3 is the utility model advertisement machine terminal system structure diagram；
Fig. 4 is the utility model intelligent marketing cassette system structural schematic diagram；
In figure: 100- advertisement machine fuselage；101- shell；102- liquid crystal display；103- master control borad；104- power amplifier sound equipment；
105- power supply module；106- wireless network antenna；107- infrared receiving window；108- under-chassis；109- touch screen module；110- power supply
Centralized control module；111- main control module；200- intelligent marketing box；201-ARM processor；202-5V power module；
203- watchdog module；204-MINI USB module；205-RJ45 Ethernet；206-RAM；207-WIFI probe module；208-
Fpga logic module；209- Internet of Things and its wireless communication module；210-GPS module；211- conversion module.
Specific embodiment
The following will be combined with the drawings in the embodiments of the present invention, carries out the technical scheme in the embodiment of the utility model
Clearly and completely describe, it is clear that the described embodiments are only a part of the embodiments of the utility model, rather than whole
Embodiment.Based on the embodiments of the present invention, those of ordinary skill in the art are without making creative work
Every other embodiment obtained, fall within the protection scope of the utility model.
Embodiment one:
Fig. 1-3 is please referred to, the utility model provides a kind of technical solution: a kind of intelligent network advertisement for precisely launching advertisement
Machine terminal, including advertisement machine fuselage 100 and associated control modules, 100 periphery of advertisement machine fuselage are wrapped up by shell 101, institute
It states 100 front of advertisement machine fuselage and is inlaid with liquid crystal display 102,100 lower surface of advertisement machine fuselage is fixedly installed with under-chassis
108,100 inner cavity of advertisement machine fuselage is fixedly installed with power supply module 105, power amplifier sound equipment 104, master control borad 103, touch screen mould
Block 109 and power supply centralized control module 110, the association of advertisement machine fuselage 100 is equipped with intelligent marketing box 200, described wide
100 top of announcement machine fuselage is fixedly installed with wireless network antenna 106, and 101 front of shell is located at 102 lower section of liquid crystal display
It is provided with infrared receiving window 107, infrared sensor is installed in the infrared receiving window 107, is integrated on the master control borad 103
Main control module 111,111 input terminal of main control module and 105 output end of power supply module are electrically connected, the master control molding
111 input terminal of block is connect with the output end signal of touch screen module 109, the output end of the main control module 111 respectively with liquid
Crystal display 102 is connected with 104 input end signal of power amplifier sound equipment, and the main control module 111 and wireless network antenna 106 are two-way
Signal connection, the input terminal of the power supply module 105 are connect with 110 output end signal of power supply centralized control module, the power supply
110 input terminal of centralized control module is connect with infrared sensor output end signal, 105 output end of power supply module and liquid crystal
Show that device 102 and 104 input terminal of power amplifier sound equipment are electrically connected, the master control borad is ARM framework or WINDOWS framework, so that using
When, detect the infrared ray energy of crowd's radiation by non-contact form by the interior infrared sensor set by infrared receiving window 107
It measures and is converted to electric signal and reach power supply centralized control module 110, power supply centralized control signal 110 is after treatment by switching on and shutting down
Signal be transmitted to power supply module 105, realize that main control module 111, liquid crystal display 102 and power amplifier sound equipment 104 are powered or disconnected
The effect of electricity, the signal that wireless network antenna 106 receives reach after main control module 111 is handled and are transmitted to liquid crystal display
Device 102 and power amplifier sound equipment 104 realize the broadcasting of ad content, and client transmits signal to master control molding by touch screen module 109
Block 111 handled after by wireless network antenna 106 spread out of and withdraw feedback signal through main control module 111 processing after by
Liquid crystal display 102 is played to realize the effect with client connection, in addition can as needed will marketing intelligence box 200 from advertisement
It is removed inside machine body 100, purposefully does passenger flow statistics analysis for carrying or be used in some important places.
Embodiment two:
Fig. 1-4 is please referred to, the utility model provides a kind of technical solution: a kind of intelligence for precisely launching advertisement
Network system, including network service platform, intelligent marketing box 200, big with network service platform bi-directional association
Data cloud administrative center and management work station, the intelligent marketing box 200 are integrated with arm processor 201,5V power module
202, watchdog module 203, MINI USB module 204, local area network 205, RAM206, WIFI probe module 207, fpga logic mould
Block 208, Internet of Things and its wireless communication module 209, GPS module 210 and conversion module 211, the arm processor 201 it is defeated
Enter end to be electrically connected with 5 V power module, 202 output end, the input terminal of the arm processor 201 is respectively at MINI USB module
204 connect with the output end signal of GPS module 210, the output end and 205 input end signal of local area network of the arm processor 201
Connection, the arm processor 201 connect with watchdog module 203, fpga logic module 208 and RAM (206) two-way signaling respectively
Connect, the output end of the WIFI probe module 207, input terminal respectively with the input terminal of conversion module 211 and fpga logic module
208 output end is connected separately, and the output end of the fpga logic module 208 and the input end signal of RAM206 connect,
The input terminal of the RAM206 is connect with the output end signal of conversion module 211, and the WIFI probe module 207 includes intelligence
WIFI probe and Android WIFI probe, the intelligent marketing box 200 are ARM framework, and the management work station is integrated with passenger flow
Analysis module, objective group's portrait module, precision marketing module, information issuing module and virtual telephony robot module, so that using
When, passenger flow mobile phone WIFI signal, MAC Address are acquired by WIFI probe module 207, converted module 211 carries out analog-to-digital conversion
Enter RAM206 afterwards, is read by arm processor 201 and post-process and be transmitted to network service platform, network clothes by local area network 205
The information and big data cloud management center that business platform will acquire carry out data exchange, reach management work station into one after data exchange
Analysis processing is walked, objective group user's portrait is obtained, corresponding objective group is then selected according to the related service of management place, while will be corresponding
Information is inputted by the wireless network antenna 106 on network service platform and advertisement machine fuselage, makes advertisement machine liquid crystal display
Device 102 plays the advertisement of such corresponding objective group, analyzes exchange additionally by data and obtains the corresponding mobile phone of Client handset MAC Address
Tail number, and by phone virtual robot real-time perfoming phone, the short message precision marketing of management work station, after big data analysis
The Client handset of acquisition commonly uses APP information recently, it can be achieved that often launching advertisement with APP according to client, reaches and precisely launches advertisement
Effect.
Wherein,
Watchdog module 203: for detecting the operating status of main program, can give reset signal according to operating condition,
There is endless loop in anti-locking system；
GPS module 210: device location information is provided for the control backstage of intelligent marketing box 200；
Fpga logic module 208: for loading programming data to storage unit；
Conversion module 211: for A/D analog-to-digital conversion module, for collected analog signal to be converted to digital signal；
Passenger flow analysing module: for each the mobile phone MAC Address collected of intelligent marketing box 200 for being distributed in each region
Passenger flow statistics are carried out, including the real-time passenger flow situation in certain region, certain region, the passenger flow situation of certain period；
Objective group's portrait module: big data point is carried out to each mobile phone MAC Address collected of intelligent marketing box 200
Analysis forms mobile phone user's feature portrait, corresponds to the age of mobile phone user including MAC, gender, educational background, occupation, marital status, has
It has no children, the production of house property vehicle, mobile phone model class, taste, commonly use the big data analysis such as APP, and carried out by certain keyword
List ordering；
Precision marketing module: for big data analysis as a result, the client for meeting marketing target is filtered out according to certain rules
Come, can carry out individually or batchwise selective carries out marketing platform message release, virtual telephony robot or assigned telephone number electricity
Precisely sale can be corresponding situations such as according to the common APP frequency of use of big data analysis Client handset, quantity for words marketing etc.
It is the accurate displaying advertising messages of client on platform；
Information issuing module: according to big data analysis, statistical result, determining the feature portrait of scene major customer crowd,
And information publication is targetedly carried out for such objective group on intelligent advisement player terminal liquid crystal display 102, broadcasting is suitable for
The advertisement of such objective group.
Working principle: in use, being examined by the interior infrared sensor set by non-contact form by infrared receiving window 107
The infrared energy of survey crowd radiation is simultaneously converted to electric signal and reaches power supply centralized control module 110, power supply centralized control signal
The signal of switching on and shutting down is transmitted to power supply module 105 after treatment by 110, realizes main control module 111, liquid crystal display 102
With power amplifier sound equipment 104 be powered or power off effect, the signal that wireless network antenna 106 receives reach main control module 111 into
It is transmitted to liquid crystal display 102 after row processing and power amplifier sound equipment 104 realizes the broadcasting of ad content, client passes through touch screen module
109 transmission signals spread out of by wireless network antenna 106 after being handled to main control module 111 and withdraw feedback signal through master
It plays after the processing of control module 111 by liquid crystal display 102 to realize the effect with client connection；Intelligent marketing box 200
In use, acquiring passenger flow mobile phone WIFI signal, MAC Address by WIFI probe module 207, enter after converted module 211
RAM206 is read by arm processor 201 and post-processes and be transmitted to network service platform, network service platform by local area network 205
The information that will acquire and big data cloud management center carry out data exchange, reach management work station after data exchange and further analyze
Processing obtains objective group user's portrait, then selects corresponding objective group according to the related service of management place, while corresponding information being led to
The wireless network antenna 106 crossed on network service platform and advertisement machine fuselage 100 is inputted, and advertisement machine liquid crystal display is made
102 play the advertisement of such corresponding objective group, analyze exchange additionally by data and obtain the corresponding mobile phone tail of Client handset MAC Address
Number, and by phone virtual robot real-time perfoming phone, the short message precision marketing of management work station, by being obtained after big data analysis
The Client handset obtained commonly uses APP information recently, it can be achieved that often launching advertisement with APP according to client, reaches and precisely launches advertisement
Effect.
While there has been shown and described that the embodiments of the present invention, for the ordinary skill in the art,
It is understood that these embodiments can be carried out with a variety of variations in the case where not departing from the principles of the present invention and spirit, repaired
Change, replacement and variant, the scope of the utility model is defined by the appended claims and the equivalents thereof.
Claims (6)
1. a kind of intelligent network advertisement machine terminal for precisely launching advertisement, including advertisement machine fuselage (100) and associated control modules,
Advertisement machine fuselage (100) periphery is wrapped up by shell (101), and advertisement machine fuselage (100) front is inlaid with liquid crystal display
Device (102), advertisement machine fuselage (100) lower surface are fixedly installed with under-chassis (108), it is characterised in that: the advertisement machine machine
Body (100) inner cavity is fixedly installed with power supply module (105), power amplifier sound equipment (104), master control borad (103), touch screen module (109)
With power supply centralized control module (110), advertisement machine fuselage (100) association is equipped with intelligent marketing box (200), described wide
Announcement machine fuselage (100) top is fixedly installed with wireless network antenna (106), and shell (101) front is located at liquid crystal display
(102) lower section is provided with infrared receiving window (107), is equipped with infrared sensor, the master control in the infrared receiving window (107)
It is integrated on plate (103) main control module (111), main control module (111) input terminal and power supply module (105) output end
It is electrically connected, main control module (111) input terminal is connect with the output end signal of touch screen module (109), the master control
The output end of molding block (111) is connect with liquid crystal display (102) and power amplifier sound equipment (104) input end signal respectively, the master
Control module (111) is connect with wireless network antenna (106) two-way signaling, the input terminal and power supply of the power supply module (105)
The connection of centralized control module (110) output end signal, power supply centralized control module (110) input terminal and infrared sensor are defeated
End signal connects out, power supply module (105) output end and liquid crystal display (102) and power amplifier sound equipment (104) input terminal electricity
Property connection.
2. a kind of intelligent network advertisement machine terminal for precisely launching advertisement according to claim 1, it is characterised in that: described
Master control borad (103) is ARM framework or WINDOWS framework.
3. a kind of intelligent network system for precisely launching advertisement, including network service platform, intelligent marketing box
The big data cloud management center and management work station of sub (200) and network service platform bi-directional association, it is characterised in that:
The intelligent marketing box (200) be integrated with arm processor (201), 5V power module (202), watchdog module (203),
MINI USB module (204), local area network (205), RAM(206), WIFI probe module (207), fpga logic module (208), object
Networking and its wireless communication module (209), GPS module (210) and conversion module (211), the arm processor (201) it is defeated
Enter end to be electrically connected with 5 V power module (202) output ends, the input terminal of the arm processor (201) is respectively at MINI USB
Module (204) is connected with the output end signal of GPS module (210), the output end and local area network of the arm processor (201)
(205) input end signal connect, the arm processor (201) respectively with watchdog module (203), fpga logic module (208)
Connected with RAM (206) two-way signaling, the output end of the WIFI probe module (207), input terminal respectively with conversion module
(211) output end of input terminal and fpga logic module (208) is connected separately, the fpga logic module (208)
Output end and RAM(206) input end signal connection, the RAM(206) input terminal and conversion module (211) output end
Signal connection.
4. a kind of intelligent network system for precisely launching advertisement according to claim 3, it is characterised in that: the WIFI is visited
Pin module (207) includes intelligence WIFI probe and Android WIFI probe.
5. a kind of intelligent network system for precisely launching advertisement according to claim 3, it is characterised in that: the intelligence battalion
Selling box (200) is ARM framework.
6. a kind of intelligent network system for precisely launching advertisement according to claim 3, it is characterised in that: the management work
Make station and is integrated with passenger flow analysing module, objective group's portrait module, precision marketing module, information issuing module and virtual telephony robot
Module.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201821872959.4U CN209087361U (en) | 2018-11-14 | 2018-11-14 | A kind of accurate intelligent network advertisement machine terminal and system for launching advertisement |
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| CN201821872959.4U CN209087361U (en) | 2018-11-14 | 2018-11-14 | A kind of accurate intelligent network advertisement machine terminal and system for launching advertisement |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112364222A (en) * | 2021-01-13 | 2021-02-12 | 北京云真信科技有限公司 | Regional portrait method of user age, computer equipment and storage medium |
| CN112396458A (en) * | 2020-11-19 | 2021-02-23 | 无锡旭佰科技服务有限公司 | Big data advertisement accurate delivery system based on Internet of things |
| CN112559438A (en) * | 2020-12-02 | 2021-03-26 | 京东数字科技控股股份有限公司 | Advertising machine |
| CN114501356A (en) * | 2022-02-25 | 2022-05-13 | 嘿派传媒科技(深圳)有限公司 | Control mainboard for realizing vehicle-mounted advertisement |
| CN115423510A (en) * | 2022-08-30 | 2022-12-02 | 成都智元汇信息技术股份有限公司 | Media service processing method based on subway associated data |
-
2018
- 2018-11-14 CN CN201821872959.4U patent/CN209087361U/en active Active
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112396458A (en) * | 2020-11-19 | 2021-02-23 | 无锡旭佰科技服务有限公司 | Big data advertisement accurate delivery system based on Internet of things |
| CN112559438A (en) * | 2020-12-02 | 2021-03-26 | 京东数字科技控股股份有限公司 | Advertising machine |
| CN112364222A (en) * | 2021-01-13 | 2021-02-12 | 北京云真信科技有限公司 | Regional portrait method of user age, computer equipment and storage medium |
| CN112364222B (en) * | 2021-01-13 | 2021-04-27 | 北京云真信科技有限公司 | Regional portrait method of user age, computer equipment and storage medium |
| CN114501356A (en) * | 2022-02-25 | 2022-05-13 | 嘿派传媒科技(深圳)有限公司 | Control mainboard for realizing vehicle-mounted advertisement |
| CN115423510A (en) * | 2022-08-30 | 2022-12-02 | 成都智元汇信息技术股份有限公司 | Media service processing method based on subway associated data |
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