CN109146534A - Advertisement placement method and device in a kind of application - Google Patents
Advertisement placement method and device in a kind of application Download PDFInfo
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Abstract
本发明实施例公开了一种应用内的广告投放方法及装置，该方法包括：获取用户对应用内的广告的反馈指标；基于反馈指标确定广告的投放时间间隔；基于广告的投放时间间隔在应用内投放广告。本发明实施例解决了现有技术中由于广告投放时间间隔相同而影响用户使用体验的问题。
The embodiment of the present invention discloses a method and a device for placing advertisements in an application. The method includes: acquiring a user's feedback index on the advertisement in the application; determining the advertisement placement time interval based on the feedback index; Advertise within. The embodiment of the present invention solves the problem in the prior art that the user experience is affected due to the same advertisement delivery time interval.
Description
Technical field
The present embodiments relate to the advertisement placement methods and device in advertisement putting field more particularly to a kind of application.
Background technique
Currently, in advertisement delivery system, the control of advertising space is all unified when assignment of traffic, i.e., for different
User accesses different scenes and different refreshing frequencies, and advertising space is all identical.But certain customers do not like and
Advertisement interaction launches advertisement according to current advertisement release time interval, not only reduces the usage experience of user, but also wave
Take the money of advertiser, does not reach the purpose precisely launched.
Summary of the invention
The embodiment of the present invention provides the advertisement placement method and device in a kind of application, to solve in the prior art due to wide
Accuse release time interval it is identical and the problem of affect user experience.
In order to solve the above technical problems, the present invention is implemented as follows:
In a first aspect, providing the advertisement placement method in a kind of application comprising:
User is obtained to the feedback index of the advertisement in application；
The release time interval of advertisement is determined based on the feedback index；
Release time based on the advertisement is spaced in the interior dispensing advertisement of application.
Second aspect also provides the advertisement delivery device in a kind of application comprising:
Index selection unit is fed back, for obtaining user to the feedback index of the advertisement in application；
Release time interval confirmation unit, for determining the release time interval of advertisement according to the feedback index；With
Unit is launched in advertisement, for being spaced in the interior dispensing advertisement of application according to the release time of the advertisement.
The third aspect provides a kind of electronic equipment comprising: it memory, processor and is stored on the memory
And the computer program that can be run on the processor, the computer program realize above-mentioned side when being executed by the processor
The step of method.
Fourth aspect provides a kind of computer readable storage medium, is stored on the computer readable storage medium
Computer program, when the computer program is executed by processor the step of the realization above method.
In embodiments of the present invention, user is first obtained to the feedback index of the advertisement in application, then according to feedback index
It determines the release time interval of advertisement, is finally spaced according to the release time of advertisement using interior dispensing advertisement.In this way, launching
Before advertisement, release time interval is first determined to the advertising feedback index in application according to user, then according to identified throwing
It puts time interval and launches advertisement, so as to avoid in current advertisement delivery system, in assignment of traffic due to advertising space
What is controlled is single, and is unsatisfactory for the use demand of some users, improves the usage experience of user.Therefore, the prior art is solved
In the problem of being affected user experience since advertisement release time interval is identical.
Detailed description of the invention
Attached drawing described herein is used to provide to further understand the embodiment of the present invention, constitutes the embodiment of the present invention
A part, the illustrative embodiments and their description of the embodiment of the present invention are used to explain the present invention embodiment, do not constitute to this hair
The improper restriction of bright embodiment.In the accompanying drawings:
Fig. 1 is the schematic flow chart of the advertisement placement method in a kind of application according to an embodiment of the invention；
Fig. 2 is the schematic bigraph (bipartite graph) of the advertisement placement method in application according to an embodiment of the invention；
Fig. 3 is the schematic flow chart of the advertisement placement method in application according to another embodiment of the invention；
Fig. 4 is the schematic flow chart of the advertisement placement method in the application of still another embodiment in accordance with the present invention；
Fig. 5 is the schematic flow chart of the advertisement placement method in the application of still another embodiment in accordance with the present invention；
Fig. 6 is the schematic flow chart of the advertisement placement method in the application of still another embodiment in accordance with the present invention；
Fig. 7 is the schematic flow chart of the advertisement placement method in the application of still another embodiment in accordance with the present invention；
Fig. 8 is the schematic flow chart of the advertisement placement method in the application of still another embodiment in accordance with the present invention；
Fig. 9 is the schematic block diagram of the advertisement delivery device in application according to an embodiment of the invention.
Specific embodiment
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention
Technical solution of the embodiment of the present invention is clearly and completely described in specific embodiment and corresponding attached drawing.Obviously, described
Embodiment is only a part of the embodiment of the embodiment of the present invention, instead of all the embodiments.Based on the reality in the embodiment of the present invention
Example is applied, every other embodiment obtained by those of ordinary skill in the art without making creative efforts all belongs to
In the range of protection of the embodiment of the present invention.
Generally, current advertisement delivery system is not accomplished according to the refreshing frequency of user, access scenario and different
The factors such as user issue different advertising spaces.For example, the user can be directed to if user likes interacting with advertisement
More relevant advertisements are issued, with the whole sale situation of lifting system, still, are interacted if user does not like with advertisement,
It so just should go out less advertisement for the user, to promote the experience of user, increase the retention ratio of user.And each user
Advertising space under different access moment and different scenes is all consistent, this had both affected the usage experience of user,
The money of advertiser is had lost again, does not reach the purpose precisely launched.
In order to solve the above technical problems, the embodiment of the invention provides advertisement placement methods and device in a kind of application.
First the advertisement placement method in a kind of application provided in an embodiment of the present invention is illustrated below.
It should be noted that implementing holding for the advertisement placement method and device in a kind of application provided in an embodiment of the present invention
Row main body can be the corresponding server of client for executing this method, specifically can be the client of determining receiver
An information push platform on server, for example, the advertisement pushing platform on the server of microblogging client.The present invention is implemented
Example is to implementing the specific implementation main body of the above method and device without limitation.
Below in conjunction with attached drawing, the technical solution of each embodiment offer of embodiment that the present invention will be described in detail.
As shown in Figure 1, the advertisement placement method in a kind of application provided in an embodiment of the present invention, can include:
S102. user is obtained to the feedback index of the advertisement in application.Wherein, feedback index may include following at least one
Kind:
User application active refreshing number of days, for example, user brushes in one month in the social interaction attribute of microblogging
The number of days of new microblogging state.
User reads the quantity of article in application.For example, the average daily blog article light exposure of user, i.e., user reads in one month
All natural blog articles quantity.
Commercial value of the user to the application.The different advertisement of user interaction can be construed to receipts brought by platform
Benefit.
The grade of user in the application can also be construed to for example, being limited with one month, according to user in 30 days
Actively these users are divided into different grades (such as four grades) by the blog article quantity of hair and the blog article quantity of reading.
Positive and negative feedback behavioural information of the user to advertisement, wherein positive feedback behavior information can be construed to, user's history pair
The positive feedback behavior of advertisement, for example thumb up, forward, comment on or pay close attention to etc. behavioural information；And negative-feedback behavioural information can solve
Be interpreted as the negative-feedback behavior for history to advertisement, for example the blog article is lost interest in, lost interest in advertiser etc..
Above-mentioned several feedback indexs are user under off-line state to the feedback index of advertisement, and when generally influencing advertisement
Between main several situations for being spaced do not discussed one by one here it is of course possible to further include other feedback indexs.
S104. the release time interval of advertisement is determined based on feedback index.
Wherein, since several situations of feedback index can calculate separately user advertising interval under different scenes, that
The user advertising interval that user uses when refreshing different scenes is different.These feedback indexs can be used as user with
The influence factor of advertising space optimization.I.e. the release time interval of advertisement it is specific solution can with formalization representation be with
Lower bigraph (bipartite graph) (as shown in Figure 2) and optimization formula indicate.
In Fig. 2, left side group indicates advertising space, and the right group indicates user to every feedback index of advertisement, between advertisement
Side (x between the group to every feedback indexij) represent the corresponding advertising space value of group that indices combine.
The release time interval of advertisement is determined based on feedback index, it may include is determined between the release time based on following formula
Every:
ST.xij∈ { 0,1 }, α (i, j) >=0, β (i, j) >=0, δ (i, j) >=0 (4)
Wherein, formula 2, formula 3 and formula 4 are the constraint condition of formula 1.Wherein, adsload is the release time interval, and m is
Space-number, n are the number of group, and the value of i and j are all larger than 0, xijIndicate value of the feedback index to corresponding advertising space, xij
It is 0 or 1, α (i, j) represents weight of the positive feedback behavior information in optimum target, and β (i, j) represents negative-feedback behavioural information
Weight in optimum target, cj1For the positive feedback behavior information (or being positive feedback value) of j, cj2For the negative anti-of j
Behavioural information (or being Artificial Value from Information Feedback) is presented, δ (i, j) represents the weight of the commercial value in optimum target, cj4For j's
Commercial value, uvjFor the isolated user number of j, ST indicates that constraint condition, the value of k are more than or equal to 0, tjBetween j
Every number, vjFor the average load of j, djFor advertising space value.
Wherein, group is exactly according to cj1, cj2, cj4It divides, the concept of group is to meet cj1, cj2, cj4This generic attribute, just
It is brought together, constitutes a group, that is, the concept rolled into a ball is formed according to a variety of combinations of attributes.
User is divided into several groups according to the above optimization formula, its advertising space is solved to each group, and
According to the weight of each user and advertisement negative-feedback, to each user setting advertising space the case where positive feedback.
S106. the release time based on advertisement is spaced in using interior dispensing advertisement.
In this way, release time interval is first determined to the advertising feedback index in application according to user before launching advertisement,
Then advertisement is launched according to identified release time interval, so as to avoid in current advertisement delivery system, in flow
It is single due to advertising space control when distribution, and it is unsatisfactory for the use demand of some users, improves the usage experience of user.
Therefore, it solves the problems, such as to affect user experience since advertisement release time interval is identical in the prior art.
Further, since the method for the embodiment of the present invention can be according to the weight and advertisement negative-feedback of each user, positive feedback
The case where to each user setting advertising space, so as to distribute the release time of advertisement according to the different situations of each user
Interval, i.e., when get user like with advertisement interact feedback index after, so that it may issue more correlations for the user
Advertisement, with the whole sale situation of lifting system；And when get user do not like with advertisement interaction feedback index after, just
Fewer advertisement is launched for the user, to promote the experience of user, increases the retention ratio of user.In this way, the present invention is implemented
The method of example obtains the different advertisement release times according to factors such as the refreshing frequency of user, access scenario and different users
Interval, and advertisement is launched with the release time interval.To not only improve the usage experience of user, also reaches and precisely launch advertisement
Purpose, to avoid loss advertiser money.
In the above-described embodiments, the step of obtaining feedback index of the user to advertisement can include: obtain under off-line state
Feedback index of the user to advertisement.
I.e., it is possible to be summarized as through user under off-line module acquisition off-line state to the feedback index of advertisement, wherein offline
User is not repeated here several situations of the feedback index of advertisement as described in above-described embodiment under state.In combination with Fig. 6 into
Row explanation, log daily summarizes takes out from off-line analysis system hadoop cluster, refers to according to every feedback of the user to advertisement
Mark carries out optimization computation (utilizing formula 1,2,3 and 4), writes data into storage system redis cluster and launched for advertisement
It is used in journey.Off-line module is mainly responsible for when being launched according to the advertisement that every feedback index of the user to advertisement calculates different user
Between spacing value.
The step of obtaining feedback index of the user to advertisement may also include the user under acquisition presence to the anti-of advertisement
Present index.Wherein, the user under presence may include that user believes the positive-negative feedback behavior of advertisement to the feedback index of advertisement
Breath.It is illustrated in combination with Fig. 6, exposure in real time can be taken out from processing stream of action data cluster kafka by Real time capable module
The corresponding positive feedback of user and negative-feedback information.Real time capable module part is mainly in view of the experience of user, such as user to just
The advertisement seen is lost interest in, then platform Real-time Feedback, when the user refreshes again, the advertising space of the user will increase
Greatly, that is, the advertisement blog article seen is reduced, while the advertisement entirely classified belonging to the uninterested advertisement seen of last time is all
It will not show to user.Such as game enthusiasts see the advertisement of king's honor, and generate interaction to this advertisement blog article, that
The user can be appreciated that the advertisement of more game class when next time refreshes.
In the above-described embodiments, as shown in figure 3, the step of determining the release time interval of advertisement based on feedback index, tool
Body may include:
S302. the time interval that offline advertisement is launched is calculated to the feedback information of advertisement based on the user under off-line state.
Wherein, the calculating process for the time interval that offline advertisement is launched can refer to Fig. 2 and formula 1,2,3 and 4 is calculated, specific detailed
Process is not elaborated herein.
S304. determine the time interval that offline advertisement is launched for the release time interval of advertisement.
Due to first determining release time interval to the advertising feedback index in application according to user before launching advertisement,
Then advertisement is launched according to identified release time interval, so as to avoid in current advertisement delivery system, in flow
It is single due to advertising space control when distribution, and it is unsatisfactory for the use demand of some users, improves the usage experience of user.
Therefore, it solves the problems, such as to affect user experience since advertisement release time interval is identical in the prior art.
In order to further precisely launch advertisement also advertisement can be adjusted in real time by Real time capable module in the fig. 4 embodiment
Release time interval.The step of determining the release time interval of advertisement based on feedback index, can specifically include:
S402. the time interval that offline advertisement is launched is corrected to the feedback information of advertisement based on the user under presence.
S404. the target time interval that the advertisement after determining correction is launched is the release time interval of advertisement.
That is, (in other words at interval of obtained offline advertisement release time in the data basis of off-line module
On the basis of) adjust the advertising time interval launched to user in real time according to grade, the positive and negative feedback situation of user.I.e. in real time
Module mainly considers the experience of user, adjusts the advertising time interval launched to user in real time on the basis of off-line module.Together
Sample, target time interval can carry out optimization computation according to every feedback index of the user to advertisement and (utilize 1,2,3 and of formula
4) redis cluster, is write data into for using in advertisement release process.
In other words, each user can be adjusted according to current advertisement loading condition when Real time capable module is adjusted to access every time not
With the user interval of scene flows.For example, generating three to inhomogeneous advertisement under some scene for the user to advertisement close friend
Secondary positive feedback or a negative-feedback, then the advertising time interval to the user will be reduced, the adjusting side of the direction as a result,
Formula will increase the advertisement load of system.And if user generates 3 negative-feedbacks or primary to inhomogeneous advertisement under certain scene
Positive feedback, then the advertising time interval to the user just will increase, the regulative mode bears the advertisement for the system that reduces as a result,
It carries.
Therefore, the adjusting of Real time capable module is mainly according to the positive-negative feedback situation of user in system overall load
Dynamic adjustment, it is ensured that in the case that system overall load is constant, for different user gradations and positive and negative feedback feelings
Condition adjusts user advertising interval in real time, enhances user experience.
In another embodiment, as shown in figure 5, determining the release time interval of advertisement based on feedback index, it may include:
S502. the time interval that offline advertisement is launched is determined to the feedback index of advertisement based on the user under off-line state；
S504. the time interval that offline advertisement is launched is corrected to the feedback index of advertisement based on the user under presence,
And the target time interval that the advertisement after being corrected is launched；
S506. the matching relationship based on target time interval Yu preset dynamic advertising time interval range, determines advertisement
Release time interval.
It can be illustrated in combination with Fig. 6, it, can after determining the time interval and target time interval that offline advertisement is launched
Final release time interval is adjusted or is determined by top control module.That is the top control module intermediate link that is Fig. 6, the mould
Block can freely control advertising space of each user in different access scene.When Real time capable module has modified the number of off-line module
According to rear (time interval that can be construed to offline advertisement dispensing), top control module (can be construed to mesh according to revised data
Mark time interval) determine the release time interval of advertisement.
It is specifically as follows, the matching relationship based on target time interval Yu preset dynamic advertising time interval range, really
Determine the release time interval of advertisement, it may include:
If target time interval is in the range of preset dynamic advertising time interval, it is determined that between the release time of advertisement
It is divided into target time interval.
If target time interval is not in the range of preset dynamic advertising time interval, it is determined that the release time of advertisement
Between be divided into preset static advertising time interval.
That is, top control module according to user gradation judge revised data whether user gradation advertising space
In range.If in the range, directlying adopt revised user advertising interval；If using the user gradation not if
Default advertisement interval.
In this way, before launching advertisement, it can be first according to user to offline wide determined by the advertising feedback index in application
It accuses the time interval launched and target time interval determines final advertisement release time interval, it can be according to user to advertisement
Fancy grade dynamically adjusts the time interval of advertisement dispensing, to avoid in current advertisement delivery system, in assignment of traffic
It is single due to advertising space control, and it is unsatisfactory for the use demand of some users, improves the usage experience of user.Therefore,
It solves the problems, such as to affect user experience since advertisement release time interval is identical in the prior art, and reaches accurate dispensing
The purpose of advertisement.
In the above-described embodiments, another function of top control module is whether configuration platform is applicable in dynamic user advertising
Time interval, if just realized according to the above logic using the dynamic advertising interval of user, if without using the dynamic of user
State advertising space, then use the default interval of platform configuration, i.e., all users use same advertising space value.
Under microblogging social interaction attribute, launching advertisement is the method using the dynamic adjustment of user advertising interval entire wide
It accuses location in dispensing process and sees Fig. 7.When user once refreshes behavior on user terminal, then the refreshing row
For that will be issued to platform, platform can be there are two route be requested, and one is request nature blog article, and one is request advertisement blog article,
At this point, request advertisement blog article reaches traffic distribution interface, then traffic distribution returns to advertisement to each advertisement engine.Above
Whole flow process in, user advertising interval action issues interface in flow, when different users requests different scenes, can make
Guarantee that the ROI of advertiser (is returned by investment while reaching promotion user experience with different user advertising time intervals
The price returned), and the income of system is not lost.
It should be noted that some executing subjects of each step of above-described embodiment institute providing method can be same set
It is standby, alternatively, this method can also be by distinct device as executing subject.For example, the executing subject of step S302, S304 can be same
One executing subject, and the executing subject of step S402 then can be another executing subject；For another example, step S302, S304,
The executing subject of S402 all can be the same executing subject, such as execution processing can be carried out by data processing unit.
The embodiment of the present invention also provides the advertisement delivery device in a kind of application, may include feedback index selection unit
802, for obtaining user to the feedback index of the advertisement in application；Release time interval confirmation unit 804, for according to feedback
Index determines the release time interval of advertisement；Unit 806 is launched with advertisement, for being spaced in application according to the release time of advertisement
Interior dispensing advertisement.
In embodiments of the present invention, it first passes through feedback index selection unit 802 and obtains user to the anti-of the advertisement in application
Index is presented, then determines the release time interval of advertisement according to feedback index by release time interval confirmation unit 804, finally
Unit 806 is launched by advertisement to be spaced according to the release time of advertisement using interior dispensing advertisement.In this way, launch advertisement it
Before, release time interval can be determined to the advertising feedback index in application according to user, then according to the identified release time
Advertisement is launched at interval, so as to avoid in current advertisement delivery system, in assignment of traffic due to advertising space control
It is single, and it is unsatisfactory for the use demand of some users, improve the usage experience of user.Therefore, solve in the prior art due to
Advertisement release time interval is identical and the problem of affecting user experience.
Further, since the method for the embodiment of the present invention can be according to the weight and advertisement negative-feedback of each user, positive feedback
The case where to each user setting advertising space, so as to distribute the release time of advertisement according to the different situations of each user
Interval, i.e., when get user like with advertisement interact feedback index after, so that it may issue more correlations for the user
Advertisement, with the whole sale situation of lifting system；And when get user do not like with advertisement interaction feedback index after, just
Fewer advertisement is launched for the user, to promote the experience of user, increases the retention ratio of user.In this way, the present invention is implemented
The method of example obtains the different advertisement release times according to factors such as the refreshing frequency of user, access scenario and different users
Interval, and advertisement is launched with the release time interval.To not only improve the usage experience of user, also reaches and precisely launch advertisement
Purpose, to avoid loss advertiser money.
In the above-described embodiments, feedback index selection unit 802 can be configured to obtain the user under off-line state to advertisement
Feedback index or presence under user to the feedback index of advertisement.Release time interval confirmation unit 804 can be configured to
The time interval that offline advertisement is launched is determined according to feedback index of the user under off-line state to advertisement, and according to presence
Under user's time interval that the feedback index of advertisement, correction offline advertisement are launched, and advertisement dispensing after correct
Target time interval.Release time interval confirmation unit 804 may be additionally configured to wide according to target time interval and preset dynamic
The matching relationship for accusing time interval range determines the release time interval of advertisement.
After determining the time interval that offline advertisement is launched and the time interval that correction offline advertisement is launched, master control can be passed through
Module is adjusted or determines to final release time interval.That is the top control module intermediate link that is Fig. 6, the module can from
By controlling advertising space of each user in different access scene.It (can after Real time capable module has modified the data of off-line module
To be construed to the time interval of offline advertisement dispensing), top control module (can be construed between the object time according to revised data
Every) determine the release time interval of advertisement.
Specifically, release time interval confirmation unit 804 may be additionally configured to target time interval in preset dynamic advertising
When in the range of time interval, target time interval is divided between the release time for determining advertisement；Or target time interval is not pre-
If dynamic advertising time interval in the range of when, be divided between the preset static advertising time between the release time for determining advertisement
Every.
That is, put time interval confirmation unit 804 can be judged according to user gradation revised data whether with
Within the scope of the advertising space of family grade.If in the range, directlying adopt revised user advertising interval；If not if
Use the default advertisement interval of the user gradation.In this way, before launching advertisement, it can be first anti-to the advertisement in application according to user
The time interval and target time interval that offline advertisement determined by feedback index is launched determine final advertisement release time interval,
The time interval of advertisement dispensing can be dynamically adjusted according to fancy grade of the user to advertisement, launched to avoid current advertisement
It is single due to advertising space control in assignment of traffic in system, and it is unsatisfactory for the use demand of some users, improves use
The usage experience at family.Therefore, it solves to affect user experience since advertisement release time interval is identical in the prior art
Problem, and achieve the purpose that precisely to launch advertisement.
In any of the above-described embodiment, release time interval confirmation unit 804 may be additionally configured to true according to feedback index
The release time interval for determining advertisement includes determining release time interval according to such as formula 1,2,3 and 4:
The hardware structural diagram of Fig. 9 electronic equipment of embodiment to realize the present invention.As shown in figure 9, the electronic equipment
900 include but is not limited to: radio frequency unit 901, network module 902, audio output unit 903, input unit 904, sensor
905, display unit 906, user input unit 907, interface unit 908, memory 909, processor 910 and power supply 911 etc.
Component.It will be understood by those skilled in the art that electronic devices structure shown in Fig. 9 does not constitute the restriction to electronic equipment,
Electronic equipment may include perhaps combining certain components or different component layouts than illustrating more or fewer components.?
In the embodiment of the present invention, electronic equipment includes but is not limited to mobile phone, tablet computer, laptop, palm PC, vehicle-mounted end
End, wearable device and pedometer etc..
Wherein, processor 910, for executing following methods:
User is obtained to the feedback index of the advertisement in application；
The release time interval of advertisement is determined based on feedback index；
Release time based on advertisement is spaced in using interior dispensing advertisement.
In this way, release time interval is first determined to the advertising feedback index in application according to user before launching advertisement,
Then advertisement is launched according to identified release time interval, so as to avoid in current advertisement delivery system, in flow
It is single due to advertising space control when distribution, and it is unsatisfactory for the use demand of some users, improves the usage experience of user.
Therefore, it solves the problems, such as to affect user experience since advertisement release time interval is identical in the prior art.
It should be understood that the embodiment of the present invention in, radio frequency unit 901 can be used for receiving and sending messages or communication process in, signal
Send and receive, specifically, by from base station downlink data receive after, to processor 910 handle；In addition, by uplink
Data are sent to base station.In general, radio frequency unit 901 includes but is not limited to antenna, at least one amplifier, transceiver, coupling
Device, low-noise amplifier, duplexer etc..In addition, radio frequency unit 901 can also by wireless communication system and network and other set
Standby communication.
Electronic equipment provides wireless broadband internet by network module 902 for user and accesses, and such as user is helped to receive
It sends e-mails, browse webpage and access streaming video etc..
Audio output unit 903 can be received by radio frequency unit 901 or network module 902 or in memory 909
The audio data of storage is converted into audio signal and exports to be sound.Moreover, audio output unit 903 can also provide and electricity
The relevant audio output of specific function that sub- equipment 900 executes is (for example, call signal receives sound, message sink sound etc.
Deng).Audio output unit 903 includes loudspeaker, buzzer and receiver etc..
Input unit 904 is for receiving audio or video signal.Input unit 904 may include graphics processor
(Graphics Processing Unit, GPU) 9041 and microphone 9042, graphics processor 9041 is in video acquisition mode
Or the image data of the static images or video obtained in image capture mode by image capture apparatus (such as camera) carries out
Reason.Treated, and picture frame may be displayed on display unit 906.Through graphics processor 9041, treated that picture frame can be deposited
Storage is sent in memory 909 (or other storage mediums) or via radio frequency unit 901 or network module 902.Mike
Wind 9042 can receive sound, and can be audio data by such acoustic processing.Treated audio data can be
The format output that mobile communication base station can be sent to via radio frequency unit 901 is converted in the case where telephone calling model.
Electronic equipment 900 further includes at least one sensor 905, such as optical sensor, motion sensor and other biographies
Sensor.Specifically, optical sensor includes ambient light sensor and proximity sensor, wherein ambient light sensor can be according to environment
The light and shade of light adjusts the brightness of display panel 9061, and proximity sensor can close when electronic equipment 900 is moved in one's ear
Display panel 9061 and/or backlight.As a kind of motion sensor, accelerometer sensor can detect in all directions (general
For three axis) size of acceleration, it can detect that size and the direction of gravity when static, can be used to identify electronic equipment posture (ratio
Such as horizontal/vertical screen switching, dependent game, magnetometer pose calibrating), Vibration identification correlation function (such as pedometer, tap)；It passes
Sensor 905 can also include fingerprint sensor, pressure sensor, iris sensor, molecule sensor, gyroscope, barometer, wet
Spend meter, thermometer, infrared sensor etc., wherein infrared sensor can by emit and receive infrared light measurement object and
The distance between electronic equipment, details are not described herein.
Display unit 906 is for showing information input by user or being supplied to the information of user.Display unit 906 can wrap
Display panel 9061 is included, liquid crystal display (Liquid Crystal Display, LCD), Organic Light Emitting Diode can be used
Forms such as (Organic Light-Emitting Diode, OLED) configure display panel 9061.
User input unit 907 can be used for receiving the number or character information of input, and generate the use with electronic equipment
Family setting and the related key signals input of function control.Specifically, user input unit 907 include touch panel 9071 and
Other input equipments 9072.Touch panel 9071, also referred to as touch screen collect the touch operation of user on it or nearby
(for example user uses any suitable objects or attachment such as finger, stylus on touch panel 9071 or in touch panel 9071
Neighbouring operation).Touch panel 9071 may include both touch detecting apparatus and touch controller.Wherein, touch detection
Device detects the touch orientation of user, and detects touch operation bring signal, transmits a signal to touch controller；Touch control
Device processed receives touch information from touch detecting apparatus, and is converted into contact coordinate, then gives processor 910, receiving area
It manages the order that device 910 is sent and is executed.Furthermore, it is possible to more using resistance-type, condenser type, infrared ray and surface acoustic wave etc.
Seed type realizes touch panel 9071.In addition to touch panel 9071, user input unit 907 can also include other input equipments
9072.Specifically, other input equipments 9072 can include but is not limited to physical keyboard, function key (such as volume control button,
Switch key etc.), trace ball, mouse, operating stick, details are not described herein.
Further, touch panel 9071 can be covered on display panel 9061, when touch panel 9071 is detected at it
On or near touch operation after, send processor 910 to determine the type of touch event, be followed by subsequent processing device 910 according to touching
The type for touching event provides corresponding visual output on display panel 9061.Although in Fig. 9, touch panel 9071 and display
Panel 9061 is the function that outputs and inputs of realizing electronic equipment as two independent components, but in some embodiments
In, can be integrated by touch panel 9071 and display panel 9061 and realize the function that outputs and inputs of electronic equipment, it is specific this
Place is without limitation.
Interface unit 908 is the interface that external device (ED) is connect with electronic equipment 900.For example, external device (ED) may include having
Line or wireless head-band earphone port, external power supply (or battery charger) port, wired or wireless data port, storage card end
Mouth, port, the port audio input/output (I/O), video i/o port, earphone end for connecting the device with identification module
Mouthful etc..Interface unit 908 can be used for receiving the input (for example, data information, electric power etc.) from external device (ED) and
By one or more elements that the input received is transferred in electronic equipment 900 or can be used in 900 He of electronic equipment
Data are transmitted between external device (ED).
Memory 909 can be used for storing software program and various data.Memory 909 can mainly include storing program area
The storage data area and, wherein storing program area can (such as the sound of application program needed for storage program area, at least one function
Sound playing function, image player function etc.) etc.；Storage data area can store according to mobile phone use created data (such as
Audio data, phone directory etc.) etc..In addition, memory 909 may include high-speed random access memory, it can also include non-easy
The property lost memory, a for example, at least disk memory, flush memory device or other volatile solid-state parts.
Processor 910 is the control centre of electronic equipment, utilizes each of various interfaces and the entire electronic equipment of connection
A part by running or execute the software program and/or module that are stored in memory 909, and calls and is stored in storage
Data in device 909 execute the various functions and processing data of electronic equipment, to carry out integral monitoring to electronic equipment.Place
Managing device 910 may include one or more processing units；Preferably, processor 910 can integrate application processor and modulatedemodulate is mediated
Manage device, wherein the main processing operation system of application processor, user interface and application program etc., modem processor is main
Processing wireless communication.It is understood that above-mentioned modem processor can not also be integrated into processor 910.
Electronic equipment 900 can also include the power supply 911 (such as battery) powered to all parts, it is preferred that power supply 911
Can be logically contiguous by power-supply management system and processor 910, to realize management charging by power-supply management system, put
The functions such as electricity and power managed.
In addition, electronic equipment 900 includes some unshowned functional modules, details are not described herein.
Preferably, the embodiment of the present invention also provides a kind of electronic equipment, including processor 910, and memory 909 is stored in
On memory 909 and the computer program that can run on the processor 910, the computer program are executed by processor 910
Each process of the above-mentioned embodiment of the method shown in FIG. 1 of Shi Shixian, and identical technical effect can be reached, to avoid repeating, this
In repeat no more.
The embodiment of the present invention also provides a kind of computer readable storage medium, and meter is stored on computer readable storage medium
Calculation machine program, the computer program realize each process of above-mentioned method shown in FIG. 1 when being executed by processor, and can reach phase
Same technical effect, to avoid repeating, which is not described herein again.Wherein, the computer readable storage medium, such as read-only storage
Device (Read-Only Memory, ROM), random access memory (Random Access Memory, RAM), magnetic disk or light
Disk etc..
It should be understood by those skilled in the art that, the embodiment of the present invention can provide as method, system or computer program
Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the present invention
Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the present invention, which can be used in one or more,
The computer program implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) produces
The form of product.
It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability
It include so that the process, method, commodity or the equipment that include a series of elements not only include those elements, but also to wrap
Include other elements that are not explicitly listed, or further include for this process, method, commodity or equipment intrinsic want
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including described want
There is also other identical elements in the process, method of element, commodity or equipment.
It will be understood by those skilled in the art that the embodiment of the present invention can provide as method, system or computer program product.
Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the embodiment of the present invention
Apply the form of example.Moreover, it wherein includes computer usable program code that the embodiment of the present invention, which can be used in one or more,
The computer implemented in computer-usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
The form of program product.
The above description is only an embodiment of the present invention, is not intended to restrict the invention.For those skilled in the art
For, the embodiment of the present invention can have various modifications and variations.It is all made within the spirit and principles of embodiments of the present invention
Any modification, equivalent substitution, improvement and etc. should be included within the scope of the claims of the embodiment of the present invention.
Claims (14)
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| CN109146534B (en) | 2022-03-15 |
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